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Rhetorik und Redekunst für Dummies (Für Dummies)
by Tatjana Ditko Sammy StauchMöchten auch Sie bei Ihrer nächsten Rede oder Präsentation authentisch vortragen, überzeugend argumentieren, rhetorisch geschickt formulieren und das Publikum begeistern? Dieses Buch beweist, dass auch Sie das können. Erfahren Sie, wie Sie Ihre Rede geschickt konzipieren und mit überzeugenden Argumenten und gut gewählten Worten punkten. Lernen Sie, entspannt vor Ihrem Publikum zu stehen und auch auf Zwischenfragen souverän reagieren zu können. Lassen Sie sich Tipps und Kniffe zeigen, wie Sie sich gut vorbereiten und beim Vortrag ganz präsent sind.
Rhodes Framework for Android™ Platform and BlackBerry® Smartphones
by Deepak VohraThe Rhodes framework offers several advantages over other mobile frameworks. Some of the unique features of the Rhodes frameworks are as follows: - The only smartphone framework to offer support for the Model View Controller pattern - The only smartphone framework to offer support for the Object-Relational manager -The only smartphone framework to offer offline, disconnected access to data with the Rho-Synch server - The only smartphone framework to support all mobile devices including Android, BlackBerry, iPhone, Symbian, and Windows - Provides Ruby implementations for all smartphone device operating systems -Provides a web-based Integrated Development Environment for developing mobile applications for all smartphone platforms with the RhoHub development service This book discusses developing Rhodes applications for Android and the BlackBerry platform, as these are the two most commonly used mobile platforms. For each, an application for creating a catalog and another application for getting RSS feed will be developed.
Rich Media, Poor Democracy: Communication Politics in Dubious Times
by Robert W. McchesneyIn this myth-breaking book, McChesney argues that the media, far from providing a bedrock for freedom and democracy, have become a significant anti-democratic force in the United States and, to varying degrees, worldwide.
Rich Media, Poor Democracy: Communication Politics in Dubious Times (The\history Of Communication Ser.)
by Robert W. McChesneyAn updated edition of the &“penetrating study&” examining how the current state of mass media puts our democracy at risk (Noam Chomsky). What happens when a few conglomerates dominate all major aspects of mass media, from newspapers and magazines to radio and broadcast television? After all the hype about the democratizing power of the internet, is this new technology living up to its promise? Since the publication of this prescient work, which won Harvard&’s Goldsmith Book Prize and the Kappa Tau Alpha Research Award, the concentration of media power and the resultant &“hypercommercialization of media&” has only intensified. Robert McChesney lays out his vision for what a truly democratic society might look like, offering compelling suggestions for how the media can be reformed as part of a broader program of democratic renewal. Rich Media, Poor Democracy remains as vital and insightful as ever and continues to serve as an important resource for researchers, students, and anyone who has a stake in the transformation of our digital commons. This new edition includes a major new preface by McChesney, where he offers both a history of the transformation in media since the book first appeared; a sweeping account of the organized efforts to reform the media system; and the ongoing threats to our democracy as journalism has continued its sharp decline. &“Those who want to know about the relationship of media and democracy must read this book.&” —Neil Postman &“If Thomas Paine were around, he would have written this book.&” —Bill Moyers
Richmond Independent Press: A History of the Underground Zine Scene
by Dale M BrumfieldAn acclaimed local author recounts the evolution of Richmond&’s alternative newspapers, comics, and small presses beginning in the Civil Rights Era. As the political and social upheaval of the 1960s took hold across the United States, even the sleepy town of Richmond, Virginia, experienced a countercultural shift. New attitudes about the value of journalism spurred an underground movement in the press. &“The Sunflower,&” Richmond&’s first underground newspaper, appeared in 1967 and set the stage for a host of alternative local media lasting into the 1990s and beyond. Publications such as the &“Richmond Chronicle,&” &“Richmond Mercury,&” and &“Commonwealth Times,&” as well as numerous minority-focused presses such as &“Richmond Afro-American,&” served the progressive-minded citizens of the River City. In Richmond Independent Press, the historian, activist and former &“ThroTTle&” editor Dale Brumfield reveals the untold story of this cultural revolution in the River City.</
Richtig gendern für Dummies (Für Dummies)
by Lucia Clara RocktäschelSie möchten Menschen aller Geschlechter gleichermaßen ansprechen, wissen aber nicht, wie das am besten funktioniert? Lucia Clara Rocktäschel stellt Ihnen in diesem Buch sechs Arten zu gendern vor: von der Paarform über den Gender-Gap bis hin zu unauffälligeren Varianten wie neutralen Formulierungen oder dem Prinzip der Rollenverteilung. Ganz ohne Moralkeule zeigt sie, warum gendergerechte Sprache wichtig ist und wie Sie diese richtig umsetzen - in Studium und Beruf oder auch im Internet. Konkrete Beispiele zeigen Ihnen, wie Sie das Gendern sogar mit Suchmaschinenoptimierung und Barrierefreiheit in Einklang bringen können.
Rick's Carrot: Targeting the r Sound (Speech Bubbles 2)
by Melissa PalmerRick is hungry, but his carrot has disappeared! Who has taken it? Come along on the mission to find it. This picture book targets the /r/ sound and is part of Speech Bubbles 2, a series of picture books that target specific speech sounds within the story. The series can be used for children receiving speech therapy, for children who have a speech sound delay/disorder, or simply as an activity for children’s speech sound development and/or phonological awareness. They are ideal for use by parents, teachers or caregivers. Bright pictures and a fun story create an engaging activity perfect for sound awareness. Picture books are sold individually, or in a pack. There are currently two packs available – Speech Bubbles 1 and Speech Bubbles 2. Please see further titles in the series for stories targeting other speech sounds.
Ricochet: Two war reporters and a friendship under fire
by Mary Jo McConahayA stunning memoir by California Book Award winner Mary Jo McConahay, from her years reporting for national magazines from Central America. When three colleagues die violently during a single wartime election day in Central America, two female journalists, best friends, are hurled into a torrent of change in their personal and professional lives and in their relationship with each other. The author, bedeviled by stress and feelings of abandonment, hangs on by her fingernails to reporting while her dear friend “just can’t take another picture of a dead body” and throws herself into teaching photography to children who live in a garbage dump. Big questions quietly roil their lives—What is our responsibility to history? To individuals?—until unexpectedly, they approach an answer together, when a child from the dump goes missing.
Ricochet: Word Sonnets - Sonnets d'un mot
by Seymour MayneRicochet is a bilingual collection of word sonnets by one of the chief innovators of the form, Seymour Mayne. It includes three sequences of pithy and evocative poems that encapsulate moments of sharp perception while also drawing attention to instants of humour that suddenly appear in daily life. Concise and visual in effect, word sonnets are fourteen line poems, with one word per line. Frequently allusive and imagistic, they can also be irreverent and playful. While informed by other short poetry forms such as the Haiku, Mayne’s word sonnets are deeply influenced by the Talmudic tradition of maxims, proverbs and images that instruct and inform everyday life. Presented with an excellent translation of the poems into French, Ricochet is a unique volume that showcases this innovative new form. The collection also includes a short preface by the poet and an introductory essay by the translator on the challenges of translating word sonnets.
Riddles of Belonging: India in Translation and Other Tales of Possession
by Christi A. MerrillCan the subaltern joke? Christi A. Merrill answers by invoking riddling, oral-based fictions from Hindi, Rajasthani, Sanskrit, and Urdu that dare to laugh at what traditions often keep hidden-whether spouse abuse, ethnic violence, or the uncertain legacies of a divinely wrought sex change. Herself a skilled translator, Merrill uses these examples to investigate the expectation that translated work should allow the non-English-speaking subaltern to speak directly to the English-speaking reader. She plays with the trope of speaking to argue against treating a translated text as property, as a singular material object to be "carried across" (as trans-latus implies.) She refigures translation as a performative "telling in turn," from the Hindi word anuvad, to explain how a text might be multiply possessed. She thereby challenges the distinction between "original" and "derivative," fundamental to nationalist and literary discourse, humoring our melancholic fixation on what is lost. Instead, she offers strategies for playing along with the subversive wit found in translated texts. Sly jokes and spirited double entendres, she suggests, require equally spirited double hearings.The playful lessons offered by these narratives provide insight into the networks of transnational relations connecting us across a sea of differences. Generations of multilingual audiences in India have been navigating this "Ocean of the Stream of Stories" since before the 11th century, arriving at a fluid sense of commonality across languages. Salman Rushdie is not the first to pose crucial questions of belonging by telling a version of this narrative: the work of non-English-language writers like Vijay Dan Detha, whose tales are at the core of this book, asks what responsibilities we have to make the rights and wrongs of these fictions come alive "age after age."
Riding The Waves Of Culture: Understanding Diversity In Global Business
by Charles Hampden-Turner Fons TrompenaarsSince its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century’s most pressing management concerns—effectively leading people and organizations in an increasingly global business environment. <p><p> Today’s business landscape is barely a shadow of what it was only a few years ago, when managers’ main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage. <p> The highly anticipated third edition of this business classic brings you completely up-to-date in a world transformed by radical changes in politics, society, the economy, and technology. Retaining its detailed descriptions of the underlying cultural frameworks that affect day-to-day business, Riding the Waves of Culture, Third Edition, provides new, evidence-based information and insight on: <p> M&A—how dealing with (national and corporate) cultural differences can enhance and improve chances of success in these often risky endeavors <p> An Increasingly Diverse Business World—including improved and expanded measurements of competences, dilemmas and their reconciliations, servant leadership, innovation, and remote-team effectiveness <p> Cultural Convergence—analysis of changes in the past 25 years bringing the world closer to a single “global village” <p> The ability to lead effectively in a global business environment is perhaps the most valuable skill anyone can bring to an organization. The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture doesn’t just help you stay afloat in today’s diverse work environment; it provides the knowledge you need to seize the advantage and compete for the long run.
Riding through Katrina with the Red Baron's Ghost: A Memoir of Friendship, Family, and a Life Writing
by J. Malcolm GarciaThe first book that J. Malcolm Garcia ever bought would impact his life in a way that the then twelve-year-old could have never imagined. The Day the Red Baron Died plunged Garcia into the intrigue and excitement of the World War I German flying ace's life and death. Garcia was enraptured and brimming with questions. His mother encouraged the curious boy to write to the book's author, Dale M. Titler. When the author replied, a friendship began that shaped Garcia's life. In Riding through Katrina with the Red Baron's Ghost, Garcia chronicles his relationship with Titler. It was that connection that brought Garcia to New Orleans only two weeks after Hurricane Katrina devastated the city and its citizens. Not having heard from his friend in years, Garcia made the split-second decision to go to New Orleans to try to find the man who meant so much to him. A harrowing account of New Orleans directly after Katrina?told in Garcia's award-winning journalistic style?Riding through Katrina with the Red Baron's Ghost tells a personal story of a thirty-year bond that defined a young man, as well as the universal story of the horror and devastation Katrina left in its wake.
Rigged: America, Russia, and One Hundred Years of Covert Electoral Interference
by David Shimer"This pioneering and judicious history of foreign intervention in elections should be read by everyone who wants to defend democracy now." --Timothy Snyder, author of On TyrannyThe definitive account of covert operations to influence elections from the Cold War to 2016, why the threat to American democracy is greater than ever in 2020, and what we can do about it.Russia's interference in 2016 marked only the latest chapter of a hidden and revelatory history. In Rigged, David Shimer tells the sweeping story of covert electoral interference past and present. He exposes decades of secret operations--by the KGB, the CIA, and Vladimir Putin's Russia--to shape electoral outcomes, melding deep historical research with groundbreaking interviews with more than 130 key players, from leading officials in both the Trump and Obama administrations, to CIA and NSA directors, to a former KGB general.What Americans should make of Russia's attack in 2016 is still hotly debated, even after the Mueller report and years of media coverage. Shimer shows that Putin's operation was, in fact, a continuation of an ongoing struggle, using familiar weapons radically enhanced by new technology. Throughout history and in 2016, both Russian and American operations achieved their greatest success by influencing the way voters think, rather than tampering with actual vote tallies.Casting aside partisanship and sensationalism, Rigged reveals new details about what Russia achieved in 2016, how the Obama administration responded, and why Putin has also been interfering covertly in elections across the globe in recent years, while American presidents have largely refrained from doing so. Shimer also makes disturbingly clear that this type of intrusion can be used to harm Democrats and Republicans alike. Russia's central aim is to undermine and disrupt our democracy, to the detriment of all Americans.Understanding 2016 as one battle in a much longer war is essential to understanding the critical threat currently posed to America's electoral sovereignty and how to defend against it. Illuminating how the lessons of the past can be used to protect our democracy in the future, Rigged is an essential book for readers of every political persuasion.
Rigged: How the Media, Big Tech, and the Democrats Seized Our Elections
by Mollie HemingwayFROM THE AUTHOR OF THE #1 NATIONAL BESTSELLER JUSTICE ON TRIAL Stunned by the turbulence of the 2020 election, millions of Americans are asking the forbidden question: what really happened? It was a devastating triple punch. Capping their four-year campaign to destroy the Trump presidency, the media portrayed a Democratic victory as necessary and inevitable. Big Tech, wielding unprecedented powers, vaporized dissent and erased damning reports about the Biden family's corruption. And Democratic operatives, exploiting a public health crisis, shamelessly manipulated the voting process itself. Silenced and subjected, the American people lost their faith in the system. RIGGED is the definitive account of the 2020 election. Based on Mollie Hemingway's exclusive interviews with campaign officials, reporters, Supreme Court justices, and President Trump himself, it exposes the fraud and cynicism behind the Democrats' historic power-grab. Rewriting history is a specialty of the radical left, now in control of America's political and cultural heights. But they will have to contend with the determination, insight, and eloquence of Mollie Hemingway. RIGGED is a reminder for weary patriots that truth is still the most powerful weapon. The stakes for our democracy have never been higher.
Right Story, Wrong Story: How to Have Fearless Conversations in Hell
by Tyson YunkaportaContinuing the work of the award-winning Sand Talk, Tyson Yunkaporta casts an Indigenous lens on contemporary society, challenging us to face conflict and embrace conversation to find our way onto the right track. With Right Story, Wrong Story, Apalech Clan member Tyson Yunkaporta, from far north Queensland, tackles the divisions that prevent us from talking to one another. Yunkaporta invites us to confront life’s biggest questions and arms us with the tools we need to really listen, and to open our minds to change based upon our connections with others. He makes this point through discussions with a diverse range of people across social and political divides including:liberal economistsmemorization expertsFrisian ecologistsand Elders who are wood carvers, mathematicians, and storytellers.Building upon the Indigenous tradition of “yarning” to weave our individual narratives into the great narrative that includes us all across any and all differences, Yunkaporta argues that story is at the heart of everything. But what is right or wrong story?
Right Time, Right Place: Coming of Age with William F. Buckley Jr. and the Conservative Movement
by Richard BrookhiserRichard Brookhiser wrote his first cover story for National Review at age fourteen, and became the magazine’s youngest senior editor at twenty-three. William F. Buckley Jr. was Brookhiser’s mentor, hero, and admirer; within a year of Brookhiser’s arrival at the magazine, Buckley tapped him as his successor as editor-in-chief. But without warning, the relation ship soured--one day, Brookhiser returned to his desk to find a letter from Buckley unceremoniously informing him "you will no longer be my successor. ” Brookhiser remained friends and colleagues with Buckley despite the breach, and in Right Time, Right Place he tells the story of that friendship with affection and clarity. At the same time, he provides a delightful account of the intellectual and political ferment of the conservative resurgence that Buckley nurtured and led. Witty and poignant, Right Time, Right Place tells the story of a young man and a political movement coming of age--and of the man who inspired them both.
Right of the Dial: The Rise of Clear Channel and the Fall of Commercial Radio
by Alec FoegeIn Right of the Dial, Alec Foege explores how the mammoth media conglomerate evolved from a local radio broadcasting operation, founded in 1972, into one of the biggest, most profitable, and most polarizing corporations in the country. During its heyday, critics accused Clear Channel, the fourth-largest media company in the United States and the nation's largest owner of radio stations, of ruining American pop culture and cited it as a symbol of the evils of media monopolization, while fans hailed it as a business dynamo, a beacon of unfettered capitalism. What's undeniable is that as the owner at one point of more than 1,200 radio stations, 130 major concert venues and promoters, 770,000 billboards, 41 television stations, and the largest sports management business in the country, Clear Channel dominated the entertainment world in ways that MTV and Disney could only dream of. But in the fall of 2006, after years of public criticism and flattening stock prices, Goliath finally tumbled—Clear Channel Inc. sold off one-third of its radio holdings and all of its television concerns while transferring ownership to a consortium of private equity firms. The move signaled the end of an era in media consolidation, and in Right of the Dial, Foege takes an insightful look at the company's successes and abuses, showing the ways in which Clear Channel reshaped America's cultural and corporate landscapes along the way.
Riḥla ilā Bilād al-‘Arab رحلة إلى بلاد العرب: A Comprehensive Introductory Course for Arabic Heritage Speakers
by Munther YounesRiḥla ilā Bilād al-‘Arab starts with the Arabic alphabet and gradually and systematically builds the reading and writing skills and mastery of Fuṣḥā grammar. As students develop their reading, writing, and grammar skills, they will be learning about Arab history, society, and culture. This book contextualizes Arabic grammar teaching with sufficient and relevant drills and exercises. Added personal and cultural interest is given by the diary of Amal, an American student of Arab descent, who travels to Jordan and Palestine. This textbook includes maps, illustrations, and photographs and is accompanied by audio on the companion website that can be viewed here: www.routledge.com/cw/younes . The book is designed for Arabic heritage students—students who can understand and speak an Arabic dialect (Egyptian, Iraqi, Moroccan, etc.) but are unfamiliar with Modern Standard Arabic, known as Fuṣḥā.
Rilevando emozioni: Scopri i poteri del linguaggio del corpo
by Danilo H. GomesPoche persone possono leggere facilmente i gesti umani. Questo è un compito che richiede osservazione e concentrazione. Tuttavia, l'interpretazione del linguaggio del corpo è possibile per coloro che hanno le conoscenze necessarie. RILEVANDO EMOZIONI contiene l'ideale per chi vuole apprendere, in modo rapido e diretto, i significati nascosti dietro ogni movimento umano. Conoscere più profondamente il linguaggio del corpo: parti del corpo, possemica, segni della menzogna/verità e prime impressioni. Imparate a leggere i gesti umani con facilità, conoscendo i punti fondamentali del linguaggio del corpo.
Ring Resonator Systems to Perform Optical Communication Enhancement Using Soliton
by Iraj Sadegh Amiri Abdolkarim AfroozehThe title explain new technique of secured and high capacity optical communication signals generation by using the micro and nano ring resonators. The pulses are known as soliton pulses which are more secured due to having the properties of chaotic and dark soliton signals with ultra short bandwidth. They have high capacity due to the fact that ring resonators are able to generate pulses in the form of solitons in multiples and train form. These pulses generated by ring resonators are suitable in optical communication due to use the compact and integrated rings system, easy to control, flexibility, less loss, application in long distance communication and many other advantages. Using these pulses overcome the problems such as losses during the propagation, long distances, error detection, using many repeaters or amplifiers, undetectable received signals, pulse broadening, overlapping and so on. This book show how to generate soliton pulses using ring resonators in the micro and nano range which can be used in optical communication to improve the transmission technique and quality of received signals in networks such as WiFi and wireless communication.
Rise of Saffron Power: Reflections on Indian Politics
by Mujibur RehmanThis volume looks at the impact of the landmark 2014 elections and the consequent Assembly elections which have transformed the ideological discourse of India. It discusses a variety of topical issues in contemporary Indian politics, including the Modi wave, Aam Aadmi Party and the challenges it is confronting today, Hindutva and minorities, the decline of the Congress party, changes in foreign policy, as well as phenomenona like ‘love jihad’ and ghar wapsi. It also draws together political trends from across the country, especially key states like Uttar Pradesh, Punjab, Kerala, Tamil Nadu, Telangana and Seemandhra, West Bengal, Jammu and Kashmir, and Meghalaya. The volume will be of great importance to scholars and researchers of Indian politics, public policy, sociology, and social policy.
Risiken, Krisen, Konflikte: Herausforderungen und Perspektiven medialer Vermittlungen
by Michael Beuthner Udo Bomnüter John A. KantaraCorona-Pandemie, Klimawandel, Terrorismus, Flüchtlings- und Wirtschaftskrise, Militäreinsätze in Afghanistan und Mali, Abgasskandal etc. Die Liste der Risiken, Krisen und Konflikte ist lang, und die „Fälle“ sind zunehmend komplex. Wie steht es um die professionelle Kommunikation darüber? Ist sie hinreichend transparent und achtsam-kritisch, oder vielmehr interessengeleitet und oberflächlich? Interne Strukturen und Vorgaben sowie dynamische externe Rahmenbedingungen erschweren die Kommunikation. Es mangelt mitunter an Formaten, Möglichkeiten, Ressourcen, Mut oder auch Expertise und Können. Diejenigen, die bei Risiken und Krisen professionell Öffentlichkeit herstellen (müssen), kommunizieren möglicherweise nicht ausreichend (gut) miteinander und haben dabei die Optionen sozialer Medien und deren Akteure (noch) nicht regelmäßig im Blickfeld. Das vielschichtige Beziehungsgeflecht der Kommunikatoren bietet scheinbar mehr Irritations- als Synergiepotentiale.Der Sammelband bündelt erstmalig in dieser Form interdisziplinäre Erfahrungswerte und Erkenntnisse von Akteuren aus Journalismus, Politik, Wissenschaft, Umwelt und Gesundheit. Dadurch werden Herausforderungen und Chancen medialer Vermittlung von Risiken und Krisen identifiziert und zugleich die Notwendigkeit und Ansatzpunkte für eine explizit auf dieses Thema ausgerichtete Ausbildung verdeutlicht.
Rising Consumer Materialism: A Threat to Sustainable Happiness (Routledge Focus on Business and Management)
by Afia Khalid Faisal QadeerRising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
Rising Fascism in America: It Can Happen Here (Critical Interventions)
by Anthony R. DiMaggioRising Fascism in America: It Can Happen Here explores how rising fascism has infiltrated U.S. politics—and how the media and academia failed to spot its earlier rise. Anthony R. DiMaggio spotlights the development of rightwing polarization of the media, Trump’s political ascendance, and the prominence of extremist activists, including in Congress. Fascism has long bubbled under the surface until the coup attempt of January 6th, 2021. This book offers tactics to combat fascism, exploring social movements such as Antifa and Black Lives Matter in mobilizing the public. When so little scholarship engages the question of fascism, Anthony R. DiMaggio combines the rigor of academic analysis with an accessible style that appeals to student and general readers.
Risk Communication
by Andrea H. Mcmakin Regina E. LundgrenA fully updated handbook on effectively communicating environmental, safety, and health risksWritten by two well-known risk practitioners with over twenty-five years' experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for those in the public and private sectors.Highly accessible and easy to understand, this must-read includes real-life examples of such headline-making events as the tsunami and radiation release in Japan in 2011, the BP oil disaster in the Gulf of Mexico in 2010, and extreme weather events, along with the lessons learned from them. It offers new chapters on public health campaigns, and on the use and effectiveness of social media for risk communication purposes.Risk Communication is divided into five self-contained parts:Part I provides background information for understanding the basic theories and practices of risk communicationPart II explains how to plan a risk communication effortPart III describes how to put risk communication into actionPart IV discusses how to evaluate risk communication efforts, including techniques for measuring successPart V highlights special cases in risk communication, including disasters and other emergencies, international risk communication, and public health campaignsAn ideal introduction to the field, this book is also a welcome reference for those involved in communicating environmental, safety, and health risks in government, industry, and academia.