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SEO und Online-PR synergetisch planen: Mehr Umsatz durch die wirksame Kombination von Sichtbarkeit und Vertrauen (essentials)
by Sebastian Petrov Vincent Sünderhauf Ferdinand HofmannDieses essential bietet eine Einführung in Suchmaschinenoptimierung (SEO) und Online-Reputationsmanagement (ORM) – zwei wesentliche Säulen erfolgreicher Online-Marketing-Strategien – und erläutert, wie Unternehmen zwischen Disziplinen, die häufig getrennt betrachtet werden, wirkungsvolle Synergien schaffen können.Denn in einer zunehmend digitalisierten Welt, die von rasantem Fortschritt und Innovation geprägt ist, reicht reine Sichtbarkeit für Unternehmen nicht mehr aus. Der entscheidende Erfolgsfaktor ist Vertrauen – die zentrale Währung im digitalen Wettbewerb.Die Autoren erläutern praxisnah, wie Unternehmen durch die Kombination beider Ansätze ihre Sichtbarkeit erhöhen, ihre Reputation und ihr Markenvertrauen stärken sowie langfristige Wettbewerbsvorteile erzielen können.
SHRM CP and SCP Exam Prep Practice Questions 2020-2021: 3 Full-Length SHRM SCP and CP Practice Tests
by Test Prep BooksThis study guide contains several key sections that will help you be successful on your exam. The guide contains tips for what you should do the night before and the day of the test. Also included are test-taking tips. Knowing the right information is not always enough. Many well-prepared test takers struggle with exams. These tips will help equip you to accurately read, assess, and answer test questions. A large part of the guide is devoted to showing you what content to expect on the exam and to helping you better understand that content. In this guide are practice test questions so that you can see how well you have grasped the content. Then, answer explanations are provided so that you can understand why you missed certain questions. This comprehensive study guide includes: Comprehensive Review, Practice Test Questions, Answer Explanations, Test-Taking Strategies and Customer Service.
SRAM Design for Wireless Sensor Networks
by Francky Catthoor Vibhu Sharma Wim DehaeneThis book features various, ultra low energy, variability resilient SRAM circuit design techniques for wireless sensor network applications. Conventional SRAM design targets area efficiency and high performance at the increased cost of energy consumption, making it unsuitable for computation-intensive sensor node applications. This book, therefore, guides the reader through different techniques at the circuit level for reducing energy consumption and increasing the variability resilience. It includes a detailed review of the most efficient circuit design techniques and trade-offs, introduces new memory architecture techniques, sense amplifier circuits and voltage optimization methods for reducing the impact of variability for the advanced technology nodes.
STFU: The Power of Keeping Your Mouth Shut in an Endlessly Noisy World
by Dan Lyons“Entertaining, illuminating, and inspiring! More than a book, it’s a public service announcement that we’d all do well to―well, STFU and listen to!”―Sarah Knight, New York Times bestselling author of Calm the F*ck Down New York Times bestselling author Dan Lyons is here to tell you - and don't take this the wrong way - that you really need to shut the f*ck up!Our noisy world has trained us to think that those who get in the last word win, when in fact it’s those who know how to stay silent who really hold the power. STFU is a book that unlocks this power and will change your life, freeing you to focus on what matters. Lyons combines leading behavioral science with actionable advice on how to communicate with intent, think critically, and open your mind and ears to the world around you.Talk less, get more. That’s what STFU is all about. Prescriptive, informative, and addictively readable, STFU gives you the tools to become your better self, whether that’s in the office, at home, online, or in your most treasured relationships. Because, after all, what you say is who you are.So take a deep breath, turn the page, and quietly change your life.
STOP PEOPLE PLEASING And Find Your Power
by Hailey Paige MageeDo you find it hard to say "no" to people? Do you tend to put others first? Do you feel guilty setting boundaries? If the answer to any of these questions is "yes", you may be a people pleaser.People-pleasing is a widespread but misunderstood response to trauma. It can have a huge impact on your mental health, showing up in common psychological conditions including anxiety, co-dependence, and depression. Left unchallenged, people-pleasing habits can lead to chronic discomfort, exhaustion, and resentment.In Stop People Pleasing, certified life coach Hailey Magee offers an action-based approach to breaking the people-pleasing pattern. Drawing on social science, psychological research, and coaching exercises, Magee gives you the practical tools you need to:- Understand the origins of your people-pleasing- Discover your own needs- Set empowered boundaries- Courageously advocate for yourselfWith fresh insight, heartfelt empathy, and a keen personal understanding of the pitfalls of people-pleasing, Magee will help you to break free from the cycle, overcome your guilt, and reconnect with your own feelings, needs, and aspirations.
STOP PEOPLE PLEASING And Find Your Power: Stop people-pleasing, get what you need and stand in your power
by Hailey Paige MageeDo you find it hard to say "no" to people? Do you tend to put others first? Do you feel guilty setting boundaries? If the answer to any of these questions is "yes", you may be a people pleaser.People-pleasing is a widespread but misunderstood response to trauma. It can have a huge impact on your mental health, showing up in common psychological conditions including anxiety, co-dependence, and depression. Left unchallenged, people-pleasing habits can lead to chronic discomfort, exhaustion, and resentment.In Stop People Pleasing, certified life coach Hailey Magee offers an action-based approach to breaking the people-pleasing pattern. Drawing on social science, psychological research, and coaching exercises, Magee gives you the practical tools you need to:- Understand the origins of your people-pleasing- Discover your own needs- Set empowered boundaries- Courageously advocate for yourselfWith fresh insight, heartfelt empathy, and a keen personal understanding of the pitfalls of people-pleasing, Magee will help you to break free from the cycle, overcome your guilt, and reconnect with your own feelings, needs, and aspirations.
Saber hablar
by Instituto CervantesSaber hablar explica con claridad, amenidad y rigor las pautas necesarias para expresar lo que pensamos; facilita la comunicación entre los seres; amplía los procedimientos de generación y precisión de ideas, de documentación y de planificación. Vivimos rodeados de palabras, inmersos en un tráfico constante de expresiones en un mundo que es diálogo por naturaleza. ¿Alguna vez se ha parado a pensar en el poder que le confiere el habla? Un buen discurso es la clave del éxito. Saber hablar reivindica el arte de la comunicación oral, motor de las relaciones interpersonales, sociales, económicas y profesionales, en un tiempo donde impera el dominio del verbo. Hoy más que nunca saber hablar bien es una necesidad. Este libro ofrece la posibilidad de emplear el habla de manera adecuada según el momento y la situación, que pueden ser formales -la consulta del médico, el rectorado de la universidad, una entrevista de trabajo, una junta de vecinos, una exposición comercial- o coloquiales -la familia o los amigos-.
Saber hablar
by Instituto Cervantes Marta Albelda Marco Salvador Pons BorderíaNueva edición revisada y actualizada de un clásico español sobre la comunicación oral Vivimos rodeados de palabras, inmersos en un tráfico constante de expresiones que se producen en un mundo que es diálogo por naturaleza. Sin embargo, pocas veces nos detenemos a pensar en el poder que nos confiere el habla. Un buen discurso es la clave del éxito. Saber hablar es, desde su primera publicación en 2008, un referente entre los libros sobre comunicación oral, concebida esta como motor de las relaciones interpersonales, sociales, económicas y profesionales, en un tiempo en el que impera el dominio de la palabra. Este libro, que ahora se presenta en una edición revisada, actualizada y ampliada, ofrece la posibilidad de emplear el habla de manera adecuada según el momento y la situación, ya sea esta formal -la consulta del médico, el rectorado de una universidad, una entrevista de trabajo, una junta de vecinos, una exposición comercial- o coloquial -un encuentro con la familia o los amigos-, y según se utilice en un ámbito reducido o público y por canales presenciales o virtuales, tan extendidos en los últimos tiempos. Saber hablar explica con claridad, amenidad y rigor las pautas necesarias para expresar lo que pensamos; facilita la comunicación entre las personas, y da pautas para enriquecer los procedimientos de generación de ideas y para expresarlas con una mayor precisión y riqueza.
Saberes con sabor: Culturas hispánicas a través de la cocina
by Andrés Lema-Hincapié Conxita DomènechSaberes con sabor: Culturas hispánicas a través de la cocina es un manual avanzado que responde al creciente interés por el estudio de las prácticas culinarias y alimenticias de Ibero-América, sin desatender ni la lengua ni la cultura de esas regiones del mundo. Cada capítulo comprende aspectos vinculados con recetas, lengua, arte y teoría. Los estudiantes son expuestos a temas de geografía, historia, literatura, política, economía, religión, música e, incluso, cuestiones de género que estarían implicadas en la elaboración y en el consumo de ciertas comidas. Y, esto, mientras mejoran sus habilidades en temas esenciales y específicos del español. A lo largo del libro, están incorporados materiales de internet —como vínculos para videos, registros sonoros, referencias históricas, sitios web de cocina y contenidos suplementarios para la investigación. Muy útil en cursos universitarios, Saberes con sabor es un recurso original y único de aprendizaje para estudiantes fascinados por los placeres del paladar y, de igual manera, con una genuina pasión por las culturas hispánicas.
Saberlo es negocio
by Claudio DestéfanoLa intimidad de empresas grandes, medianas y pequeñas, para captar claves de la planificación de sus productos, sus estrategias de posicionamiento y de marketing, sus campañas publicitarias Muchas veces, el éxito de un proyecto depende de detalles que, a primera vista, pueden pasar inadvertidos o incluso parecer triviales. Detalles que pueden tener el costo de poner un espejo en la trastienda del negocio o valer millonadas de dólares. En este libro, Claudio Destéfano pone en práctica su reconocida capacidad para captar esos detalles que hacen la diferencia. Sus historias, datos y "datillos", de primera mano, con nombre, apellido y marca, permiten que el lector dé rienda suelta a su curiosidad y se asome a la intimidad de empresas grandes, medianas y pequeñas, para captar claves de la planificación de sus productos, sus estrategias de posicionamiento y de marketing, sus campañas publicitarias. Saber qué, cómo y por qué lo hacen es, definitivamente, negocio. Estas historias de gente que hace se enriquecen con aportes de muchos de los protagonistas: directores de empresas, emprendedores, consultores y periodistas contribuyen con sus propias reflexiones. Una guía invalorable que, además, demuestra por qué Claudio Destéfano es considerado por sus colegas "el periodista con la mejor agenda de contactos de la City porteña".
Sacrificio de dama
by Julio Cesar LondoñoEste libro reúne los mejores cuentos y ensayos del gran escritor caleño Julio César Londoño. Sacrificio de dama reúne lo mejor de la narración breve de Julio César Londoño, un escritor apasionado del cuento y del ensayo. En sus ensayos se empeña en acercar al hombre común la obra del genio. Concisos, transparentes, agudos, versan sobre tópicos tan diversos como la moda, los números, los sentidos, las hormigas, el ocio, la Torre de Babel, la obra ensayística de Borges, la relación entre Mutis y Poniatowska o la mítica derrota de Gary Kasparov, el mejor jugador de ajedrez de todos los tiempos, a manos de un computador. En sus cuentos hay el mismo afán de cautivar al lector, el mismo desenfado para narrar combinado con un cuidado musical de la forma, la misma erudición, la misma variedad temática, a veces las mismas obsesiones, y protagonistas tan atractivos como el caballo de Troya, Cristóbal Colón, Rufino José Cuervo, el cacique muisca Bechí, Johannes Kepler y Ramsés II.
Safe Havens for Hate: The Challenge of Moderating Online Extremism
by Tamar MittsWhy efforts to moderate harmful content on social media fail to stop extremistsContent moderation on social media has become one of the most daunting challenges of our time. Nowhere is the need for action more urgent than in the fight against terrorism and extremism. Yet despite mass content takedowns, account suspensions, and mounting pressure on technology companies to do more, hate thrives online. Safe Havens for Hate looks at how content moderation shapes the tactics of harmful content producers on a wide range of social media platforms.Drawing on a wealth of original data on more than a hundred militant and hate organizations around the world, Tamar Mitts shows how differing moderation standards across platforms create safe havens that allow these actors to organize, launch campaigns, and mobilize supporters. She reveals how the structure of the information environment shapes the cross-platform activity of extremist organizations and movements such as the Islamic State, the Proud Boys, the Oath Keepers, and QAnon, and highlights the need to consider the online ecosystem, not just individual platforms, when developing strategies to combat extremism.Taking readers to the frontlines of the digital battleground where dangerous organizations operate, Safe Havens for Hate sheds critical light on how governments and technology companies grapple with the tension between censorship and free speech when faced with violence, hate, and extremism.
Safe Performance in a World of Global Networks: Case Studies, Collaborative Practices and Governance Principles (SpringerBriefs in Applied Sciences and Technology)
by Benoît Journé Jean-Christophe Le CozeThis open access book provides an analytical and critical outlook, by leading scholars, of the impact of various trends in the quality of collaboration and resulting safety outcomes that arise from the evolution of traditional integrated production within a single firm into a complex web of partnerships and supply chains. In the face of increasing fragmentation within industrial production and the associated rise in the complexity of inter-organizational communication and transaction, this book analyses causal factors such as cost pressures, globalization of demand, increasingly flexible resource allocation and work organization, changes in legal liability and the possibilities afforded by information technology. Various case studies focus on the effects of crossing boundaries between organizations, between different trades and professions and between countries, assessing the effect of variations in regulatory structures and national cultures. Furthermore, they illustrate the wide range of organizational forms to be found in high-hazard industries today and the impact, potential or real, of the variety of forms of partnership on safety and well-being at work. The contributors assess the effect of out-sourcing and of various forms of partnership and governance on safety at work and how they can be made to support the prevention of major accident hazards.
Safe and Secure Cyber-Physical Systems and Internet-of-Things Systems
by Marilyn Wolf Dimitrios SerpanosThis book provides the first comprehensive view of safe and secure CPS and IoT systems. The authors address in a unified manner both safety (physical safety of operating equipment and devices) and computer security (correct and sound information), which are traditionally separate topics, practiced by very different people. Offers readers a unified view of safety and security, from basic concepts through research challenges;Provides a detailed comparison of safety and security methodologies;Describes a comprehensive threat model including attacks, design errors, and faults;Identifies important commonalities and differences in safety and security engineering.
Safer Sex in Personal Relationships: The Role of Sexual Scripts in HIV Infection and Prevention (LEA's Series on Personal Relationships)
by Mike Allen Tara M. Emmers-SommerThis book focuses on safer sex discussion and practice in close, personal relationships, emphasizing research on individuals in personal relationship types that are experiencing a rise in HIV infection and AIDS. Moving beyond studies of gay adult males and IV drug-users, this work paints a clear picture of the very real risk that exists for these less-studied, more general populations, so individuals may better personalize the risk and engage in more preventative measures. Authors Tara M. Emmers-Sommer and Mike Allen examine issues surrounding safer sex, utilizing research that focuses on how individuals struggle with personalizing the HIV and AIDS risk and how they cope with safer sex issues.Safer Sex in Personal Relationships takes readers on a journey through a variety of close relationship types. It begins by highlighting awareness to the global enormity of HIV and AIDS and providing a link between the global and personal, and the need to make HIV and AIDS awareness part of everyday talk and personal relationship structure. It then focuses on:*safer sex in close relationships, both heterosexual and homosexual;*marital relationships and the importance of safe sex discussion and awareness in marriages;*HIV and AIDS from a multicultural perspective;*HIV and AIDS in aged populations; and*increasing awareness, understanding, and compassion of those living with HIV and AIDS.This book will appeal to scholars and students concerned with HIV and AIDS in personal relationships. It will be an invaluable text for courses on interpersonal communication and relationships; family, marital, human sexuality, sex and gender, gay and lesbian relationships, and sexual education; and relational conflict across communication, psychology, and sociology disciplines.
Safety Management for Software-based Equipment (Focus Ser.)
by Jean-Louis BoulangerA review of the principles of the safety of software-based equipment, this book begins by presenting the definition principles of safety objectives. It then moves on to show how it is possible to define a safety architecture (including redundancy, diversification, error-detection techniques) on the basis of safety objectives and how to identify objectives related to software programs. From software objectives, the authors present the different safety techniques (fault detection, redundancy and quality control). “Certifiable system” aspects are taken into account throughout the book. Contents 1. Safety Management. 2. From System to Software. 3. Certifiable Systems. 4. Risk and Safety Levels. 5. Principles of Hardware Safety. 6. Principles of Software Safety. 7. Certification. About the Authors Jean-Louis Boulanger is currently an Independent Safety Assessor (ISA) in the railway domain focusing on software elements. He is a specialist in the software engineering domain (requirement engineering, semi-formal and formal method, proof and model-checking). He also works as an expert for the French notified body CERTIFER in the field of certification of safety critical railway applications based on software (ERTMS, SCADA, automatic subway, etc.). His research interests include requirements, software verification and validation, traceability and RAMS with a special focus on SAFETY.
Saffron Shadows and Salvaged Scripts
by Ellen WilesUntil 2012, Myanmar had been ruled for fifty years by one of the most paranoid and repressive censorship regimes in history. The military junta enforced strict reading and writing restrictions in line with their socialist ideology and was terrified of writers who could trigger change.Transition has lifted the worst restrictions, initiating a new era in the country's literature and literary culture. Inspired by Ellen Wiles's hunt for contemporary writing while living in Myanmar in 2013, this book explores the experiences and recent output of nine Myanmar writers spanning three generations, featuring interviews and English-language translations of their work, along with political, legal, and artistic analyses. Wiles includes men and women, fiction and poetry, capturing the effects of political and cultural change as they rippled across different groups and genres. Her work contributes both to the general study of art under censorship and beyond to Myanmar's democratic renaissance.
Saffron Shadows and Salvaged Scripts: Literary Life in Myanmar Under Censorship and in Transition
by Ellen WilesThis book tells an ethnographic story of a secret literary culture that has recently emerged from its cocoon. Until 2012, Myanmar (also known as Burma) was ruled for fifty years by one of the most paranoid and repressive censorship regimes in history. The military junta enforced strict reading and writing restrictions in line with their ideology, feared writers' potential to trigger change, and did their best to keep Western books and influences out of the country. As part of an unexpected move toward democracy, the government has recently lifted the worst restrictions on reading and writing, giving rise to a new era in the country's literature and literary culture. While living in Myanmar in 2013, Ellen Wiles sought out the best of its contemporary writers and writing to begin uncovering the country's remarkable literary life and history. This book contains the experiences and recent output of nine Myanmar writers spanning three generations, featuring interviews and English-language translations of their work, along with political, legal, and artistic explorations. It includes men and women, fiction and poetry, reflecting the ripples of political and cultural change as they have moved across different groups and genres. A rare portrait of a people and place in transition, Wiles's work contributes both to the study of literature and culture in Myanmar and to the general study of art under censorship.
Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
by Lee B. Salz"If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily.To win deals at the prices you want,the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking book teaches you how to develop those strategies.In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that "how you sell, not just what you sell, differentiates you." The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the "what you sell" chapters help salespeople:Recognize that the expression "we are the best" causes differentiation to backfire.Avoid the introspective question that frustrates salespeople and ask the right question to fire them up.Understand what their true differentiators are and how to effectively position them with buyers.Find differentiators in every nook and cranny of the company using the six components of the "Sales Differentiation Universe."Create strategies to position differentiators so buyers see value in them.The "how you sell" section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople:Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities.Shape buyer decision criteria around differentiators.Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity. Use a buyer request for references as a way to stand out from the competition.Leverage the irrefutable, most powerful differentiator...themselves.Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want.
Sales and Marketing Resumes for $100,000 Careers
by Louise KursmarkExtensive advice on writing and polishing powerful resumes and cover letters, managing the job search, and using effective strategies to land a $100,000 job.
Salesforce End-to-End Implementation Handbook: A practitioner's guide for setting up programs and projects to deliver superior business outcomes
by Kristian Margaryan JorgensenPacked with practical examples, case studies, and proven recommendations, this handbook helps you manage enterprise-grade Salesforce programsKey FeaturesExplore the end-to-end Salesforce implementation lifecycle with templates and practical examplesDiscover common issues and strategies for mitigation and preventionWork with checklists to assess the state of your Salesforce implementation in each phasePurchase of the print or Kindle book includes a free PDF eBookBook DescriptionWith ever-growing digital transformation programs involving Salesforce, there is a greater need for a comprehensive overview of the phases and activities specific to Salesforce implementations. This book will act as a detailed guide for your Salesforce implementation journey, including common issues and pitfalls to mitigate and prevent errors. The Salesforce End-to-End Implementation Handbook starts with the pre-development phase. Here you'll understand how to define the vision and nature of your project, determine your change management strategy and delivery methodology, learn to build a business case for your project, get insights on engaging with Salesforce and implementation partners, and learn to establish a governance framework. As you progress, you'll gain insights on the necessary activities, milestones, and common issues faced in salesforce implementation, along with strategies to mitigate them. At the end of each section, you'll find evaluation checklists to assess the state of your Salesforce implementation. By the end of this book, you'll be well-equipped to set up Salesforce projects and programs effectively and deliver maximum ROI.What you will learnDiscover the critical activities in Salesforce implementationAddress common issues faced in implementing SalesforceExplore appropriate delivery methodologyUnderstand the importance of a change management strategyGovern Salesforce implementation through all its phasesGain insights on key activities in the continuous improvement phaseLeverage customer 360 for analytics, AI and automationWho this book is forThis book is for salesforce consultants, architects, project/program managers, delivery leaders for salesforce implementation, or product owners- planning to implement Salesforce or already implementing Salesforce for their organizations.If you are switching to a role in salesforce development, this book will act as a guide on what to expect on the job and how to ace it. Familiarity with basic business, CRM, and project management concepts is required.
Salesforce End-to-End Implementation Handbook: A practitioner's guide for setting up programs and projects to deliver superior business outcomes
by Kristian Margaryan JørgensenPacked with practical examples, case studies, and proven recommendations, this handbook helps you manage enterprise-grade Salesforce programsKey FeaturesExplore the end-to-end Salesforce implementation lifecycle with templates and practical examplesDiscover common issues and strategies for mitigation and preventionWork with checklists to assess the state of your Salesforce implementation in each phasePurchase of the print or Kindle book includes a free PDF eBookBook DescriptionWith ever-growing digital transformation programs involving Salesforce, there is a greater need for a comprehensive overview of the phases and activities specific to Salesforce implementations. This book will act as a detailed guide for your Salesforce implementation journey, including common issues and pitfalls to mitigate and prevent errors. The Salesforce End-to-End Implementation Handbook starts with the pre-development phase. Here you’ll understand how to define the vision and nature of your project, determine your change management strategy and delivery methodology, learn to build a business case for your project, get insights on engaging with Salesforce and implementation partners, and learn to establish a governance framework. As you progress, you’ll gain insights on the necessary activities, milestones, and common issues faced in Salesforce implementation, along with strategies to mitigate them. At the end of each section, you’ll find evaluation checklists to assess the state of your Salesforce implementation. By the end of this book, you’ll be well-equipped to set up Salesforce projects and programs effectively and deliver maximum ROI.What you will learnDiscover the critical activities in Salesforce implementationAddress common issues faced in implementing SalesforceExplore appropriate delivery methodologyUnderstand the importance of a change management strategyGovern Salesforce implementation through all its phasesGain insights on key activities in the continuous improvement phaseLeverage customer 360 for analytics, AI and automationWho this book is forThis book is for Salesforce consultants, architects, project/program managers, delivery leaders for Salesforce implementation, or product owners- planning to implement Salesforce or already implementing Salesforce for their organizations. If you are switching to a role in Salesforce development, this book will act as a guide on what to expect on the job and how to ace it. Familiarity with basic business, CRM, and project management concepts is required.
Salesforce Lightning Cookbook: Build modern enterprise apps using the new Lightning Design System, App Builder, and Components
by Syed Chand ShahOver 25 recipes to help you design and test informative applications on the Salesforce Lightning platformKey FeaturesLearn Salesforce Lightning concepts from scratch.Build scalable enterprise apps with Salesforce design guidelines and the CSS frameworkUse Visualforce to build custom user interfaces for mobile and web appsBook DescriptionThe new Lightning Experience combines three major components—Lightning Design System, Lightning App Builder, and Lightning Components—to enable anyone to quickly and easily create beautiful, modern enterprise apps. If you wish to meet the challenges that Lightning throws at you head-on, then look no further because this practical book will be your faithful companion and ensure that you make best use of the Lightning platform.The book starts by walking you through the three major Lightning Components and helps you enable and configure a Lightning solution. You will explore the art of working with standard components and build a basic layout for the application. Then, you will add more advanced components using the Lightning Framework. Finally, you will also build and migrate reports and dashboards to make your app look more professional. Towards the end of the book, you’ll make use of Design System to work with Salesforce data and lay out the entire page with the components that you’ve built, before integrating Visualforce in your application.What you will learnEnable and configure a Lightning solutionCreate standard Lightning solutions and build a basic page layoutAdd custom components to your Lightning pagesBuild and migrate reports and dashboardsIntegrate Lightning pages with Visualforce to enhance performanceAdd stunning custom designs and styling with Lightning Design SystemWho this book is forThis book is ideal for Salesforce developers, admins, sales consultants, and sales managers who are comfortable with using Lightning features to build basic apps. Experience with JavaScript, CSS, and HTML would be an advantage but not compulsory.
Salvaje
by Cheryl StrayedLa historia de los 1800 kilómetros que la joven autora anduvo en su recorrido a pie por la cordillera del Pacífico de los Estados Unidos. Con veintidós años creía que lo había perdido todo en la vida. Tras la muerte de su madre y tomar la decisión de separarse, sus hermanos se dispersaron y ella se quedó sin pilares sobre los que construir su vida. Cuatro años después de la muerte de su madre toma la decisión más impulsiva de su vida: recorrer el camino del las Cumbres del Pacífico, una ruta de senderismo que recorre toda la costa oeste de los Estados Unidos, desde el desierto Mojave en California y Oregon al estado de Washington. Y decide hacerlo completamente sola. Sin ninguna experiencia en senderismo, y ni tan solo habiendo pasado jamás una noche al aire libre, para ella se trataba de una idea, vaga y extravagante y prometedora.Pero esa promesa se convirtió en la necesidad de volver a juntar las piezas del rompecabezas en que se ha convertido su vida. Narrada con suspense, estilo, sentido del humor y ternura, Savaje consigue atrapar el miedo y los placeres en la vida de una joven que se encuentra en el proceso de forjar su vida contra toda expectativa, en el viaje que la volvió loca, que la fortaleció y que acabó por sanarla. La crítica ha dicho...«Espectacular...Te atrapa... Una aventura que te quita el aliento y una profunda reflexión sobre la naturaleza del dolor y la supervivencia. Un triunfo a nivel literario y personal.»New York Times Book Review «Un libro ameno y a ratos duro, que hará las delicias de senderistas y amantes de la buena literatura con las peripecias de una joven en procesode reconstrucción, a lo largo del viaje que la volvió loca, que la fortaleció y que terminó por sanarla.»Evadium