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Self-Published Psychogeographies: Zines, DIY Communities and the 21st Century Drifter
by Tanja KappThis book explores the world of psychogeographical walking as portrayed in zines – self-made, low-budget publications circulated within DIY communities. Termed "new psychogeography", the representation of these mobilities in zines challenge conventional dualisms, favoring peripheral spaces and polyphonic perspectives over urban-centric voyeurism. Through four case studies, the book explores the evolution of the contemporary drifter, emphasizing a departure from conquering cityspaces through stalking to exploring how spaces shape memory, experience, and notions of home. Pioneering research at the intersection of zine and travel writing studies, it unveils the psychogeographical mediality inherent to this medium.
Self-Publishing For Dummies (For Dummies Ser.)
by Jason R. RichCovers budgeting, copyrighting, and marketing Know the pros and cons of self-publishing and get your work in print Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone, from preparing your manuscript and creating the perfect title to selling the final product. You'll see how to obtain an ISBN, work with printers and distributors, create a buzz with publicity, and take advantage of electronic publishing. Discover how to * Start your own publishing company * Edit your work effectively * Design and format your book * Hire skilled professionals to help * Manage outside vendors * Build awareness for your book online
Self-Publishing For Dummies
by Jason R. RichGet your books into the hands of readers with this simple how-to guide Self-Publishing For Dummies takes you through the entire process of publishing your own books, starting with the writing and editing process and moving through cover design, printing options, distribution channels, and marketing to a target audience. With the advice in this book, you can tackle self-publishing, no matter what genre you write in. You’ll learn how to retain full control over your work and keep the profits from the sales of your book. In this updated edition, you’ll discover the latest technologies in self-publishing, trends in the world of ebooks, and new marketing techniques you can use online and in the real world. Becoming a published author is easier than ever, thanks to this Dummies guide. Understand every step in the self-publishing process Discover how to write and sell your books in ebook and printed formats Hire an editor, obtain an ISBN, and generate publicity for your book Fine-tune your writing to improve your chances of success Get your work out there—no agent or publisher neededSelf-Publishing For Dummies is the perfect choice for anyone with an interest in DIY publishing.
Self-Representation and Digital Culture
by Nancy ThumimTaking a close look at ordinary people 'telling their own story', Thumim explores self-representations in contemporary digital culture in settings as diverse as reality TV, online storytelling, and oral histories displayed in museums. Now available in paperback, Self-Representation and Digital Culture addresses the institutional contexts of production, technology and form of the texts, and the point of view of those who represent themselves. This highly original research examines how contradictory and widely different politics inform and shape examples of 'speaking for oneself'. In the book, Thumim argues that analysis and theorization of the activity of self-representation is vital for media, communication and cultural studies at a time when examples, of what should now be understood as a genre, both surround us and appear, at first glance, to all be alike.
Self Versus Others: Media, Messages, and the Third-Person Effect (Routledge Communication Series)
by Julie L. Andsager H. Allen WhiteSelf Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—such as persuaded to engage in risky behaviors or encouraged to be violent—but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of persuasion. They explore the underlying concepts and connections this effect shares with established theories of persuasion and mediated communication. The only volume to date focusing on the topic, Self Versus Others demonstrates the significant impact persuasion has on public opinion, behavior, and policy. As such, understanding the means through which persuasion can be accomplished thereby provides a powerful tool. Timely and succinct, this book:*provides thorough synthesis of third-person effect literature;*argues that systematic versus heuristic processing underlies third-person perceptions; and*conceptually links third-person effects with co-orientation. Intended for communication scholars with an interest in persuasion, as well as those in key areas including mass communication, health communication, and political communication, this book is also appropriate for advanced courses in persuasion, communication theory, and campaigns.
The Selfie Generation: How Our Self-Images Are Changing Our Notions of Privacy, Sex, Consent, and Culture
by Alicia ElerWhether it's Kim Kardashian uploading picture after picture to Instagram or your roommate posting a mid-vacation shot to Facebook, selfies receive mixed reactions. But are selfies more than, as many critics lament, a symptom of a self-absorbed generation? Millennial Alicia Eler's The Selfie Generation is the first book to delve fully into this ubiquitous and much-maligned part of social media, including why people take them in the first place and the ways they can change how we see ourselves. Eler argues that selfies are just one facet of how we can use digital media to create a personal brand in the modern age. More than just a picture, they are an important part of how we live today. Eler examines all aspects of selfies, online social networks, and the generation that has grown up with them. She looks at how the boundaries between people’s physical and digital lives have blurred with social media; she explores questions of privacy, consent, ownership, and authenticity; and she points out important issues of sexism and double standards wherein women are encouraged to take them but then become subject to criticism and judgment. Alicia discusses the selfie as a paradox-both an image with potential for self-empowerment, yet also a symbol of complacency within surveillance culture The Selfie Generation explores just how much social media has changed the ways that people connect, communicate, and present themselves to the world.
The Selfish Romantic: How to date without feeling bad about yourself
by Michelle Elman• How many people are walking through the world convinced that they have to settle? • How many people are being treated badly because they think they don't tick desirable boxes? • What would happen if you didn't limit yourself by seeing yourself as a bunch of labels, and instead saw yourself as a catch? • How fun would it be to be single without questioning your loveability, to date without taking rejection personally, and to have sex without hating your body?Nearly every question life coach and queen of boundaries Michelle Elman is asked relates to one subject: dating.Including unravelling myths about single life, changing your dating mindset, dealing with ghosting, text etiquette and taking relationships offline, The Selfish Romantic will teach you how to empower your love life like never before.Combining Michelle's expertise in boundaries and body positivity, this is your guide to navigating the modern dating landscape.
The Selfish Romantic: How to date without feeling bad about yourself
by Michelle Elman• How many people are walking through the world convinced that they have to settle? • How many people are being treated badly because they think they don't tick desirable boxes? • What would happen if you didn't limit yourself by seeing yourself as a bunch of labels, and instead saw yourself as a catch? • How fun would it be to be single without questioning your loveability, to date without taking rejection personally, and to have sex without hating your body?Nearly every question life coach and queen of boundaries Michelle Elman is asked relates to one subject: dating.Including unravelling myths about single life, changing your dating mindset, dealing with ghosting, text etiquette and taking relationships offline, The Selfish Romantic will teach you how to empower your love life like never before.Combining Michelle's expertise in boundaries and body positivity, this is your guide to navigating the modern dating landscape.
The Selfish Romantic: How to date without feeling bad about yourself
by Michelle Elman• How many people are walking through the world convinced that they have to settle? • How many people are being treated badly because they think they don't tick desirable boxes? • What would happen if you didn't limit yourself by seeing yourself as a bunch of labels, and instead saw yourself as a catch? • How fun would it be to be single without questioning your loveability, to date without taking rejection personally, and to have sex without hating your body?Nearly every question life coach and queen of boundaries Michelle Elman is asked relates to one subject: dating.Including unravelling myths about single life, changing your dating mindset, dealing with ghosting, text etiquette and taking relationships offline, The Selfish Romantic will teach you how to empower your love life like never before.Combining Michelle's expertise in boundaries and body positivity, this is your guide to navigating the modern dating landscape.
The Sell: The secrets of selling anything to anyone
by Fredrik Eklund Bruce Littlefield'With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you're looking for how to achieve success in the 21st century, the answer is in your hands' Tom Doctoroff, CEO, J. Walter Thompson, and author of Twitter is Not a StrategyJust over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.
The Sell: The secrets of selling anything to anyone
by Fredrik Eklund Bruce LittlefieldTen years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.In The Sell, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence or persuade someone to give you something in exchange for what you've got - whether it's a luxury home, a great idea at work, or your profile on Match.com - you are selling. And if you know how to sell right, you can live your dream.Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.
Sell Like A Spy: The Art of Persuasion from the World of Espionage
by Jeremy HurewitzSecond installment of the international bestseller, The Club.With a foreword by Robert Grenier, former Director of the CIA's Counterterrorism Center, learn the art of influence from the best salespeople in the world—spies. Tapping into the history of intelligence-gathering and his work with former agents of the CIA, FBI, and other federal departments, Jeremy Hurewitz, a foremost corporate sales and security expert, offers field-tested spycraft strategies and government-agency tactics anyone can use to build relationships, persuade, and sell anything.Hurewitz has built his career around CIA case officers, FBI agents, and government officials—people like Steve Romano, former Chief Negotiator of the FBI; Mark Sullivan, former Director of the Secret Service; General Stanley McChrystal (Ret.), former Commander of the Joint Special Operations Command; and John Cipher, former member of the CIA's Senior Intelligence Service. Drawing on in-depth interviews about their skillsets, stunning spy-world anecdotes, and science-backed principles of behavioral intelligence, Hurewitz has created a handbook of lessons and techniques that will strengthen your ability to connect, entice, and make deals—in business and everyday life.Though a spy's targets may be odious—terrorists, criminals, corrupt diplomats, and more—the agent's focus is on cultivating relationships and understanding motivations to gather information, free hostages, or procure money. Elicitation, Radical Empathy, and RPM (Rationalize, Project Blame, and Minimize Fault) are just a few methods in this persuasion playbook from the real world of international espionage.With a foreword by Robert Grenier, former Director of the CIA's Counterterrorism Center, Sell Like a Spy puts James Bond in its dust, making you a true agent of persuasion.
Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits (Like a Creative Genius #1)
by Brainard CareyHow to sell art or anything else online without leaving your home. Whether you’re selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with solid examples of how building an online business is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to sell their work independently and efficiently. Readers will learn how to establish an online store, develop a presence, promote their goods, and reach customers. Chapter topics include: Designing a website or profile on an existing site Effective marketing strategies Creative ways to advertise your product Building your social media following Finding new customers Real examples of artists and entrepreneurs who succeeded in selling their work online And much more With chapters divided between practical how-tos and case studies, Sell Online Like a Creative Genius™, offers readers both instructive and demonstrative lessons in making their small online business a reality. Everyone can do it with the right tools, and Carey offers an insider’s guide to an otherwise daunting process.
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
by Paul Smith Mike WeinbergDespite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:Select the right storyCraft a compelling and memorable narrativeIncorporate challenge, conflict, and resolutionUse stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and moreComplete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Selling Books with Algorithms (Elements in Publishing and Book Culture)
by Anna MuenchrathIn 1997 Amazon started as a small online bookseller. It is now the largest bookseller in the US and one of the largest companies in the world, due, in part, to its implementation of algorithms and access to user data. This Element explains how these algorithms work, and specifically how they recommend books and make them visible to readers. It argues that framing algorithms as felicitous or infelicitous allows us to reconsider the imagined authority of an algorithm's recommendation as a culturally situated performance. It also explores the material effects of bookselling algorithms on the forms of labor of the bookstore. The Element ends by considering future directions for research, arguing that the bookselling industry would benefit from an investment in algorithmic literacy.
Selling Electronic Media
by Ed Shane"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting· qualifying· needs analysis· presentations· answering objections· closing· relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Selling Public Policy: Rhetoric, Heresthetic, Ethics and Evidence
by Joseph DrewProfessor Drew’s latest work makes the case that even great public policy needs to be deliberately and strategically sold in order for it to ultimately be considered a success. However, it seems that most people charged with the task of selling public policy simply do not have the requisite skills to do so.Selling public policy is an art that draws on disparate strands of scholarship spanning the political sciences, economics, sociology, ethics and the classics. To perform the art of selling public policy one must first master the lessons from the greats in the field. Following this, it is necessary to learn how to apply the knowledge to real-world complex scenarios in such a way that the policy is indeed sold and stays sold over the implied returns period.This book is unique in the corpus of scholarly literature because it provides both the knowledge and real-world case studies required for students, scholars, and policy practitioners to master the art of selling public policy.
Selling Rights
by Lynette OwenNow in its ninth edition, Selling Rights has firmly established itself as the leading guide to all aspects of rights sales and co-publications throughout the world.Covering the full range of potential rights, from English-language territorial rights through to serial rights, permissions, rights for the reading-impaired, translation rights, dramatization and documentary rights, electronic and multimedia rights, this book constitutes a comprehensive introduction and companion to the topic. Besides individual types of rights, topics covered also include book fairs, Open Access, the ongoing impact of new electronic hardware, and the rights implications of acquisitions, mergers, and disposals.This fully updated edition includes:• New IP legislation and proposed legislation in the UK and the USA, including changes regarding TDM and the post-Brexit implications of EU directives and exhaustion of rights.• The implications of artificial intelligence (AI) for author contracts and licensing contracts.• The impact of the pandemic and its aftermath on the promotion and sale of rights.• Coverage of censorship in countries around the world, especially in relation to LGBTQI+ content, as well as political situations which have impacted on rights trading.• The impact of streaming services on opportunities for licensing television and film rights.• Major revisions to the chapters on audio and video recording rights, the internet and publishing, and electronic publishing and digital licensing.Selling Rights is an essential reference tool and an accessible and illuminating guide to current and future issues for rights professionals and students of publishing.
Selling Shakespeare
by Adam G. HooksSelling Shakespeare tells a story of Shakespeare's life and career in print, a story centered on the people who created, bought, and sold books in the early modern period. The interests and investments of publishers and booksellers have defined our ideas of what is 'Shakespearean', and attending to their interests demonstrates how one version of Shakespearean authorship surpassed the rest. In this book, Adam G. Hooks identifies and examines four pivotal episodes in Shakespeare's life in print: the debut of his narrative poems, the appearance of a series of best-selling plays, the publication of collected editions of his works, and the cataloguing of those works. Hooks also offers a new kind of biographical investigation and historicist criticism, one based not on external life documents, nor on the texts of Shakespeare's works, but on the books that were printed, published, sold, circulated, collected, and catalogued under his name.
Selling the Great War: The Making of American Propaganda
by Alan AxelrodThe riveting, untold story of George Creel and the Committee on Public Information -- the first and only propaganda initiative sanctioned by the U.S. government.When the people of the United States were reluctant to enter World War I, maverick journalist George Creel created a committee at President Woodrow Wilson's request to sway the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Forging a path that would later be studied and retread by such characters as Adolf Hitler, the Committee revolutionized the techniques of governmental persuasion, changing the course of history. Selling the War is the story of George Creel and the epoch-making agency he built and led. It will tell how he came to build the and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist Americans to go to war. It was a force whose effects were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a fascinating portrait of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results.
Selling the Sixties: The Pirates and Pop Music Radio
by Robert ChapmanWas it a non-stop psychedelic party or was there more to pirate radio in the sixties than hedonism and hip radicalism? From Kenny Everett's sacking to John Peel's legendary `Perfumed Garden' show, to the influence of the multi-national ad agencies, and the eventual assimilationof aspects of unofficial pop radio into Radio One, Selling the Sixties examines the boom of private broadcasting in Britain. Using two contrasting models of pop piracy, Radios Caroline and London, Robert Chapman sets pirate radio in its social and cultural context. In doing so he challenges the myths surrounding its maverick `Kings Road' image, separating populist consumerism from the economic and political machinations which were the flipside of the pirate phenomenon. Selling the Sixties includes previously unseen evidence from the pirates' archives, revealing interviews and an unrivalled selection of rare audio materials.
Selling to Win
by Richard DennyRichard Denny is the "godfather of salesmanship" and Selling to Win has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands of salespeople to become high flyers, and in this bestselling book he explains how to put his winning techniques into action. This 25th anniversary edition of Selling to Win has been fully revised and updated and is packed with even more unbeatable sales tips. You'll find tried and tested advice on how to: get a sale when you are not the cheapest; beat the competition; turn your customer into an ambassador; build a positive attitude that gets results; close a sale. Recognized worldwide as one of the most effective and powerful sales-improvement guides ever written, Selling to Win is the salesperson's bible.
Selling Your Value Proposition: How to Transform Your Business into a Selling Organization
by Cindy Barnes Helen Blake Tamara HowardA value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
Semantic Interoperability Issues, Solutions, Challenges (River Publishers Series In Information Science And Technology Ser.)
by Salvatore F. Pileggi Carlos Fernandez-LlatasSemantic technologies are experimenting an increasing popularity in the context of different domains and applications. The understanding of any class of system can be significantly changed under the assumption any system is part of a global ecosystem known as Semantic Web.The Semantic Web would be an evolving extension of current Web model (normally referred as Syntactic Web) that introduces a semantic layer in which semantics, or meaning of information, are formally defined.So, semantics should integrate web-centric standard information infrastructures improving several aspects of interaction among heterogeneous systems. This is because common interoperability models are progressively becoming obsolete if compared with the intrinsic complexity and always more distributed focus that feature modern systems. For example, the basic interoperability model, that assumes the interchange of messages among systems without any interpretation, is simple but effective only in the context of close environments. Also more advanced models, such as the functional interoperability model that integrates basic interoperability model with the ability of intepretating data context under the assumption of a shared schema for data fields accessing, appears not able to provide a full sustainable technologic support for open systems.The Semantic Interoperability model would improve common interoperability models introducing the interpretation of means of data. Semantic interoperability is a concretely applicable interaction model under the assumption of adopting rich data models (commonly called Ontology) composed of concepts within a domain and the relationships among those concepts.In practice, semantic technologies are partially inverting the common view at actor intelligence: intelligence is not implemented (only) by actors but it is implicitly resident in the knowledge model. In other words, schemas contain information and the "code" to interpretate it.
Semantic Modeling and Enrichment of Mobile and WiFi Network Data (T-Labs Series in Telecommunication Services)
by Abdulbaki UzunThis book discusses the fusion of mobile and WiFi network data with semantic technologies and diverse context sources for offering semantically enriched context-aware services in the telecommunications domain.It presents the OpenMobileNetwork as a platform for providing estimated and semantically enriched mobile and WiFi network topology data using the principles of Linked Data. This platform is based on the OpenMobileNetwork Ontology consisting of a set of network context ontology facets that describe mobile network cells as well as WiFi access points from a topological perspective and geographically relate their coverage areas to other context sources.The book also introduces Linked Crowdsourced Data and its corresponding Context Data Cloud Ontology, which is a crowdsourced dataset combining static location data with dynamic context information. Linked Crowdsourced Data supports the OpenMobileNetwork by providing the necessary context data richness for more sophisticated semantically enriched context-aware services.Various application scenarios and proof of concept services as well as two separate evaluations are part of the book. As the usability of the provided services closely depends on the quality of the approximated network topologies, it compares the estimated positions for mobile network cells within the OpenMobileNetwork to a small set of real-world cell positions. The results prove that context-aware services based on the OpenMobileNetwork rely on a solid and accurate network topology dataset. The book also evaluates the performance of the exemplary Semantic Tracking as well as Semantic Geocoding services, verifying the applicability and added value of semantically enriched mobile and WiFi network data.