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The Digital Crown: Winning at Content on the Web
by Ahava LeibtagThe Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.
The Digital Disconnect: The Social Causes and Consequences of Digital Inequalities
by Ellen HelsperWith the increased digitisation of society comes an increased concern about who is left behind. From societal causes to the impact of everyday actions, The Digital Disconnect explores the relationship between digital and social inequalities, and the lived consequences of digitisation. Ellen Helsper goes beyond questions of digital divides and who is connected. She asks why and how social and digital inequalities are linked and shows the tangible outcomes of socio-digital inequalities in everyday lives. The book: Introduces the key theories and concepts needed to understand both ‘traditional’ and digital inequalities research. Investigates a range of socio-digital inequalities, from digital access and skills, to civic participation, social engagement, and everyday content creation and consumption. Brings research to life with a range of qualitative vignettes, drawing out the personal experiences that lay at the heart of global socio-digital inequalities. The Digital Disconnect is an expert exploration of contemporary theory, research and practice in socio-digital inequalities. It is also an urgent and impassioned call to broaden horizons, expand theoretical and methodological toolkits, and work collectively to help achieve a fairer digital future for all. Ellen J. Helsper is Professor of Digital Inequalities at the Department of Media and Communications at London School of Economics and Political Science.
The Digital Disconnect: The Social Causes and Consequences of Digital Inequalities
by Ellen HelsperWith the increased digitisation of society comes an increased concern about who is left behind. From societal causes to the impact of everyday actions, The Digital Disconnect explores the relationship between digital and social inequalities, and the lived consequences of digitisation. Ellen Helsper goes beyond questions of digital divides and who is connected. She asks why and how social and digital inequalities are linked and shows the tangible outcomes of socio-digital inequalities in everyday lives. The book: Introduces the key theories and concepts needed to understand both ‘traditional’ and digital inequalities research. Investigates a range of socio-digital inequalities, from digital access and skills, to civic participation, social engagement, and everyday content creation and consumption. Brings research to life with a range of qualitative vignettes, drawing out the personal experiences that lay at the heart of global socio-digital inequalities. The Digital Disconnect is an expert exploration of contemporary theory, research and practice in socio-digital inequalities. It is also an urgent and impassioned call to broaden horizons, expand theoretical and methodological toolkits, and work collectively to help achieve a fairer digital future for all. Ellen J. Helsper is Professor of Digital Inequalities at the Department of Media and Communications at London School of Economics and Political Science.
The Digital Dividend of Terrestrial Broadcasting
by Roland BeutlerThe "digital revolution" of the last two decades has pervaded innumerable aspects of our daily lives and changed our planet irreversibly. The shift from analog to digital broadcasting has facilitated a seemingly infinite variety of new applications--audience interactivity being but one example. The greater efficiency and compression of digital media have endowed broadcasters with a "digital dividend" of spare transmission capacity over and above the requirements of terrestrial broadcasting. The question is, who will use it, and how? Comparing the European experience with that of broadcasters elsewhere in the world, the author sketches the current status of international frequency management, quantifies the value of the "dividend" itself, analyzes the details of the analog-to-digital switchovers already completed, and posits what the future holds for the sector. As we grapple with new devices, inconceivable a mere generation ago, that allow us to access digital media instantly, anywhere and at any time of day, this book is a potent reminder that what we have witnessed so far may be just the first wavering steps along a road whose destination we can only guess at.
The Digital Frontier: Infrastructures of Control on the Global Web (Framing the Global)
by Sangeet KumarThe global web and its digital ecosystem can be seen as tools of emancipation, communication, and spreading knowledge or as means of control, fueled by capitalism, surveillance, and geopolitics.The Digital Frontier interrogates the world wide web and the digital ecosystem it has spawned to reveal how their conventions, protocols, standards, and algorithmic regulations represent a novel form of global power. Sangeet Kumar shows the operation of this power through the web's "infrastructures of control" visible at sites where the universalizing imperatives of the web run up against local values, norms, and cultures. These include how the idea of the "global common good" is used as a ruse by digital oligopolies to expand their private enclosures, how seemingly collaborative spaces can simultaneously be exclusionary as they regulate legitimate knowledge, how selfhood is being redefined online along Eurocentric ideals, and how the web's political challenge is felt differentially by sovereign nation states. In analyzing this new modality of cultural power in the global digital ecosystem, The Digital Frontier is an important read for scholars, activists, academics and students inspired by the utopian dream of a truly representative global digital network.
The Digital Glocalization of Entertainment
by Paolo SigismondiIn this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. This work aims at bridging the gap between media theories and industry practices in a rapidly evolving global mediascape, building on scholarship in the field and enriched by case studies and insights from business practice. This work demonstrates that the paradigms of the landscape are shifting, introducing the digital "glocalization" of entertainment, through which successful media crossing national and cultural borders incorporate both global and local features. Key questions raised include: Is the ICT revolution an example of disruptive technology for the global media and entertainment industry? Is the existing status quo challenged, and in, particular Hollywood's global leadership? What are the global entities emerging as Hollywood's main competitors in this technologically evolving landscape? Sigismondi argues that as new players are entering the field, new threats to Hollywood's dominance are emerging. The global leaders in non-scripted entertainment, for example, are European-based global entities operating outside the Hollywood system. Meanwhile, the ICT revolution is modifying the contours and boundaries of the global mediascape. Sigismondi's approach provides unique insight into how the forces of technology and globalization are transforming television, cinema, and online entertainment.
The Digital Humanities
by Gardiner, Eileen and Musto, Ronald G. Eileen Gardiner Ronald G. MustoThe Digital Humanities is a comprehensive introduction and practical guide to how humanists use the digital to conduct research, organize materials, analyze, and publish findings. It summarizes the turn toward the digital that is reinventing every aspect of the humanities among scholars, libraries, publishers, administrators, and the public. Beginning with some definitions and a brief historical survey of the humanities, the book examines how humanists work, what they study, and how humanists and their research have been impacted by the digital and how, in turn, they shape it. It surveys digital humanities tools and their functions, the digital humanists' environments, and the outcomes and reception of their work. The book pays particular attention to both theoretical underpinnings and practical considerations for embarking on digital humanities projects. It places the digital humanities firmly within the historical traditions of the humanities and in the contexts of current academic and scholarly life.
The Digital Journalist's Handbook
by Mark S. LuckieThe Digital Journalist's Handbook is your guide to the tools you need to know to thrive in today's digital newsroom. This unique how-to book provides simple explanations of complex technologies and provides examples of how journalists can incorporate them into their stories and reporting. The Handbook is composed of 12 chapters, each dedicated to a different tool in the digital journalist's toolbox. Chapters include "Writing for the Web," "Blogging," "Photography," "Audio," "Audio Slideshows," "Video," "Web Design," "Social Networking," "Data Visualization," and "Flash," as well as a glossary with definitions of more than 130 technical terms and phrases commonly used in digital journalism. The Handbook is also fully illustrated and contains diagrams and guidelines of everything from the layout of a typical blog to the features found on a digital audio recorder. In addition, each chapter includes links to online resources, tutorials, and examples of every technology mentioned in the book. The Digital Journalist's Handbook is a must-read for both novice digital journalists and tech-savvy experts.
The Digital Literary Sphere: Reading, Writing, and Selling Books in the Internet Era
by Simone MurrayHow has the Internet changed literary culture?2nd Place, N. Katherine Hayles Award for Criticism of Electronic Literature by The Electronic Literature OrganizationReports of the book’s death have been greatly exaggerated. Books are flourishing in the Internet era—widely discussed and reviewed in online readers’ forums and publicized through book trailers and author blog tours. But over the past twenty-five years, digital media platforms have undeniably transformed book culture. Since Amazon’s founding in 1994, the whole way in which books are created, marketed, publicized, sold, reviewed, showcased, consumed, and commented upon has changed dramatically. The digital literary sphere is no mere appendage to the world of print—it is where literary reputations are made, movements are born, and readers passionately engage with their favorite works and authors.In The Digital Literary Sphere, Simone Murray considers the contemporary book world from multiple viewpoints. By examining reader engagement with the online personas of Margaret Atwood, John Green, Gary Shteyngart, David Foster Wallace, Karl Ove Knausgaard, and even Jonathan Franzen, among others, Murray reveals the dynamic interrelationship of print and digital technologies. Drawing on approaches from literary studies, media and cultural studies, book history, cultural policy, and the digital humanities, this book asks: What is the significance of authors communicating directly to readers via social media? How does digital media reframe the "live" author-reader encounter? And does the growing army of reader-reviewers signal an overdue democratizing of literary culture or the atomizing of cultural authority? In exploring these questions, The Digital Literary Sphere takes stock of epochal changes in the book industry while probing books’ and digital media’s complex contemporary coexistence.
The Digital Media Handbook (Media Practice)
by Andrew Dewdney Peter RideThe new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture. Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists. The Digital Media Handbook highlights key concerns of today’s practitioners, analysing how they develop projects, interact and solve problems within the context of networked communication. The Digital Media Handbook includes: Essays on the history and theory of digital media Essays on contemporary issues and debates Interviews with digital media professionals A glossary of technical acronyms and key terms.
The Digital Mystique
by Sarah GrangerIn The Digital Mystique, Sarah Granger-a nationally recognized expert on online culture and social technology-shows us how digital media is shaping our lives in real time. Whether it's how we raise our children, communicate in love and partnerships, support causes, or establish friendships and trust, Granger pinpoints the best ways to seize digital opportunities to make our lives richer and fuller.While the Internet era is one that is frequently criticized as undermining our health, privacy, concentration, and ability to sustain real-world relationships, Granger takes a more optimistic and empowering view. She shares real-life stories and surprising facts about our lives-both online and off-to shed new and fascinating light on the positive effects of the digital media revolution, showing us how we can personally learn, grow, and thrive by engaging in our digitized world.The Digital Mystique includes the following chapters:Connecting Is Just the Beginning.YOUFriending Is TrendingLove in the Time of MessagingThe Kids Are OnlineThe Senior MomentThe Passion of the WebThere's No Business Like E-BusinessCommunity Is the KeyThe Difference a Tweet MakesWhat We Leave BehindA Stitch in Digital Time
The Digital Nexus: Identity, Agency, and Political Engagement
by Raphael FoshayOver half a century ago, in The Gutenberg Galaxy (1962), Marshall McLuhan noted that the overlap of traditional print and new electronic media like radio and television produced widespread upheaval in personal and public life: Even without collision, such co-existence of technologies and awareness brings trauma and tension to every living person. Our most ordinary and conventional attitudes seem suddenly twisted into gargoyles and grotesques. Familiar institutions and associations seem at times menacing and malignant. These multiple transformations, which are the normal consequence of introducing new media into any society whatever, need special study. The trauma and tension in the daily lives of citizens as described here by McLuhan was only intensified by the arrival of digital media and the Web in the following decades. The rapidly evolving digital realm held a powerful promise for creative and constructive good—a promise so alluring that much of the inquiry into this new environment focused on its potential rather than its profound impact on every sphere of civic, commercial, and private life. The totalizing scope of the combined effects of computerization and the worldwide network are the subject of the essays in The Digital Nexus, a volume that responds to McLuhan’s request for a “special study” of the tsunami-like transformation of the communication landscape. These critical excursions provide analysis of and insight into the way new media technologies change the workings of social engagement for personal expression, social interaction, and political engagement. The contributors investigate the terms and conditions under which our digital society is unfolding and provide compelling arguments for the need to develop an accurate grasp of the architecture of the Web and the challenges that ubiquitous connectivity undoubtedly delivers to both public and private life. Contributions by Ian Angus, Maria Bakardjieva, Daryl Campbell, Sharone Daniel, Andrew Feenberg, Raphael Foshay, Carolyn Guertin, David J. Gunkel, Bob Hanke, Leslie Lindballe, Mark McCutcheon, Roman Onufrijchuk, Josipa G. Petrunić, Peter J. Smith, Lorna Stefanick, Karen Wall.
The Digital Reading Condition
by Iben Have Birgitte Stougaard Pedersen Maria EngbergThis volume offers a critical overview of digital reading practices and scholarly efforts to analyze and understand reading in the mediatized landscape. Building on research about digital reading, born-digital literature, and digital audiobooks, The Digital Reading Condition explores reading as part of a broader cultural shift encompassing many forms of media and genres. Bringing together research from media and literary studies, digital humanities, scholarship on reading and learning, as well as sensory studies and research on multimodal and multisensory media reception, the authors address and challenge print-biased conceptions of reading that are still prevalent in research, whether the reading medium is print or digital. They argue that the act of reading itself is changing, and rather than rejecting digital media as unsuitable for sustained or focused reading practices, they argue that the complex media landscape challenges us to rethink how to define reading as a mediated practice. Presenting a truly interdisciplinary perspective on digital reading practices, this volume will appeal to scholars and graduate students in communication, media studies, new media and technology, literature, digital humanities, literacy studies, composition, and rhetoric.
The Digital Transformation of the Automotive Industry: Catalysts, Roadmap, Practice
by Uwe WinkelhakeThis book provides comprehensive and pragmatic recommendations for action for the automotive and supplier industry, which has been changing ever more rapidly in recent years. China has developed into the leading market for e-mobility and for the use of autonomous robotaxis, AI and data. The established manufacturers have to change much more quickly based on clear objectives in order not to lose touch and to still be able to achieve the Paris climate goals. The industry is changing comprehensively from a vehicle-focused to a mobility-oriented business model. More and more processes, even entire business areas, will run automatically based on AI and new technologies will change sales and aftersales structures. More and more data is being created, which also enables new, profitable products. The switch to e-vehicles with an appropriate charging environment, the use of mobility services instead of car ownership, climate-neutral production and the circular economy must be addressed more quickly. The third edition of the book provides complete information on the digital transformations that are still absolutely necessary and taking into account the latest developments revised edition comprehensive and pragmatic answers to current questions: How should new technologies be used in a structured manner and where will AI lead to significant changes? How should the transformation be approached and with what key topics? The outlook beyond 2040 at the end of the book has been expanded and the expected changes in the world of work are considered, especially from an AI perspective. Regarding the digital transformations that are still absolutely necessary and taking into account the latest developments, the book, now in its third completely revised edition, provides comprehensive and pragmatic answers to current questions: How should new technologies be used in a structured manner and where will AI lead to significant changes? How should the transformation be approached and with what key topics? The outlook beyond 2040 at the end of the book has been expanded and the expected changes in the world of work are considered, especially from an AI perspective.
The Digital Transformation of the Public Sphere
by Athina Karatzogianni Dennis Nguyen Elisa SerafinelliBringing together contributions from the fields of sociology, media and cultural studies, arts, politics, science and technology studies, political communication theory and popular culture studies, this volume engages both with theoretical debates and detailed empirical studies, showcasing how the public sphere is transformed by digital media, and in turn how this digital public sphere shapes and is shaped by debates surrounding crisis, conflict, migration and culture. Case studies from Bulgaria, Nigeria, China, Greece, Italy, Cyprus, UK, Mexico and India are discussed in detail.
The Digitalisation of Anti-Corruption in Brazil: Scandals, Reforms, and Innovation (ISSN)
by Fernanda OdillaThis book investigates how digital technologies, such as social media and artificial intelligence, can contribute to combatting corruption in Brazil.Brazil, with its long history of scandals and abundant empirical data on digital media usage, serves as a perfect case study to trace the development of bottom-up and top-down digital anti-corruption technologies and their main features. This book highlights the connections between anti-corruption reforms and the rapid implementation of innovative solutions, primarily developed by tech-savvy public officials and citizens committed to anti-corruption efforts. The book draws on interviews with experts, activists and civil servants, as well as open-source materials and social media data to identify key actors, their practices, challenges and limitations of anti-corruption technologies. The result is a thorough analysis of the process of digitalisation of anti-corruption in Brazil, with a theoretical framework which can also be applied to other countries. The book introduces the concept of “integrity techies” to encompass social and political actors who develop and facilitate anti-corruption technologies, and discusses different outcomes and issues associated with digital innovation in anti-corruption.This book will be a key resource for students, researchers and practitioners interested in technologies and development in Brazil and Latin America, as well as corruption and anti-corruption studies more broadly.
The Dirty Half Dozen: Six Radical Rules to Make Relationships Last
by Anne Androff William NaglerSay goodbye to conventional wisdom and say hello to "The Dirty Half Dozen." Here is a fresh, iconoclastic set of rules for improving your relationship dramatically.<P>Based on thirty years of psychiatric literature, including over 1,000 studies on relationships, as well as the author's own personal relationship experience, this book shows how satisfying, long-term relationships are not about abstract concepts like romance, honesty, or intimacy. They are about something far more simple. <P>Learn the value of the little white lie, the destructive potential of the "petty" differences, the myth of the perfect relationship, the care and feeding of the happy, lasting relationship within tension-free surroundings, and other secrets that every couple needs to know.
The Dirty Little Secrets of Getting Your Dream Job
by Don RaskinDrawing on his extensive experience evaluating applicants for his marketing agency, and featuring stories based on real-life situations, sample cover letters, resumes, and straightforward advice, Don Raskin's The Dirty Little Secrets of Getting Your Dream Job offers all the necessary tools for navigating the tough job market and securing your dream job.Don Raskin owns and operates MME, an advertising and marketing agency in New York City. During his twenty-five years at the agency he has interviewed hundreds of new college graduates for positions within his agency and has placed a strong emphasis on entry-level recruitment for positions in creative, account management, traffic, and production. Raskin has also mentored countless students and their parents on best practices for the job search. Over the years, Raskin has kept exceptionally detailed notes on the interviews he has conducted, observing the good, the bad, the ridiculous, the irreverent. He also has a treasure trove of over-the-top cover letters, resumes, interviews, and post interview follow-ups he has conducted and received. Now, he wants to share all the wisdom and insider secrets he has gathered to help students and first-time job seekers find a job in this economy. Based on his remarkable expertise, Raskin's book provides exclusive insight into the job search process and lets readers in on all of the dirty little secrets to landing their first job--or a new one--and finding career success.
The Disaster Planning Handbook For Libraries
by Mary Grace FlahertyLibraries are in a unique position to aid communities during times of adversity, and this comprehensive handbook’s practical tools and expert guidance will help ensure that your library is thoroughly prepared for emergency response and recovery. Your library is a vital information hub and resource provider every single day, and that’s doubly true when calamity strikes. In fact, your library’s role as an “essential community function” during disasters is now encoded in U.S. law. Engaging as a partner in planning and preparedness will build much-needed community support should disaster strike, and even a basic plan will also save you time and stress later on. No matter where your library is in the disaster planning cycle, this handbook will make the process clearer and less daunting. You’ll get tools, activities, easy-to-adapt templates, and hands-on guidance on such topics as the six phases of disaster response; 15 first-hand accounts of library disaster planning or responses, helping you identify the library services most needed during a disaster; three essential factors that will shape the form of your disaster plan; preparing for hurricanes, tornadoes, fires, floods, and earthquakes; ideas for connecting with your community’s emergency response teams; federal government planning resources; pointers on working with state and local governments; a sample Memorandum of Understanding to outline mutual support for a speedier recovery; recommended courses and training, many of which are free; targeted advice for archives and special collections; sample building inspection checklists; and recommended games to help children and families prepare.
The Discipline of Organizing: Core Concepts Edition
by Robert J. GlushkoNote about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers.We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions.The Discipline of Organizing synthesizes insights from library science, information science, computer science, cognitive science, systems analysis, business, and other disciplines to create an Organizing System for understanding organizing. This framework is robust and forward-looking, enabling effective sharing of insights and design patterns between disciplines that weren't possible before.Ideal as a textbook for undergraduates, the Core Concepts Edition includes new and revised content about the active resources of the "Internet of Things," and how the field of Information Architecture can be viewed as a subset of the discipline of organizing. You'll find:Stop and Think exercises designed to increase engagement and comprehensionUser-contributed case studies to help you with your own organizing problemsNearly 60 new pictures and illustrationsLinks to cross-references and external citationsInteractive study guides to test on key points
The Discipline of Organizing: Professional Edition
by Robert J. GlushkoNote about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers.We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions.The Discipline of Organizing synthesizes insights from library science, information science, computer science, cognitive science, systems analysis, business, and other disciplines to create an Organizing System for understanding organizing. This framework is robust and forward-looking, enabling effective sharing of insights and design patterns between disciplines that weren't possible before.The Professional Edition includes new and revised content about the active resources of the "Internet of Things," and how the field of Information Architecture can be viewed as a subset of the discipline of organizing. You'll find:600 tagged endnotes that connect to one or more of the contributing disciplinesNearly 60 new pictures and illustrationsLinks to cross-references and external citationsInteractive study guides to test on key pointsThe Professional Edition is ideal for practitioners and as a primary or supplemental text for graduate courses on information organization, content and knowledge management, and digital collections.
The Discourse Strategies of Imperialist Writing: The German Colonial Idea and Africa, 1848-1945 (Routledge Critical Studies in Discourse)
by Felicity RashIn this monograph, Felicity Rash examines German colonialist texts through the lens of linguistics, using multiple analytic approaches in order to contribute to the study of ideological discourse. Focusing on texts from Germany’s colonial period during the Second Reich, the book describes the discourse strategies employed in a wide variety of colonialist discourses, from propagandistic and journalistic writing to autobiographical and fictional accounts of life in Germany's African colonies. The methodologies Rash employs include the Discourse Historical Approach and Cognitive Metaphor Theory, and the book aims to develop a new model for the analysis of expansionist nationalist writing. Little detailed analysis exists of the types of texts taken as primary sources, and Rash provides English translations of German quotations, in addition to drawing upon her research in former German colonies in Africa. Rash’s research will be of interest to linguists, historians, Germanists, and social and political scientists, and lays the groundwork for future interdisciplinary analyses of German colonialism.
The Discourse of Broadcast News: A Linguistic Approach
by Martin MontgomeryIn this timely and important study Martin Montgomery unpicks the inside workings of what must still be considered the dominant news medium: broadcast news. Drawing principally on linguistics, but multidisciplinary in its scope, The Discourse of Broadcast News demonstrates that news programmes are as much about showing as telling, as much about ordinary bystanders as about experts, and as much about personal testimony as calling politicians to account. Using close analysis of the discourse of television and radio news, the book reveals how important conventions for presenting news are changing, with significant consequences for the ways audiences understand its truthfulness. Fully illustrated with examples and including detailed examination of the high profile case of ex-BBC journalist Andrew Gilligan, The Discourse of Broadcast News provides a comprehensive study which will challenge our current assumptions about the news. The Discourse of Broadcast News will be a key resource for anyone researching the news, whether they be students of language and linguistics, media studies or communication studies.
The Discourse of Ethics and Equity in Intercultural Communication
by Shanta Nair-VenugopalThis book examines the notions of ethics and equity in relation to language and communication in intercultural relations. Although these notions are often discussed, they are not always addressed with regard to specifi c subjects. Much intercultural discourse and dialogue in recent times has been coloured by the clash of civilizations (as described by Samuel Huntington), terrorist attacks such as 9/11, and the indelible effects which these events have had on dealings between different peoples, cultures and religions. This book discusses ethics and equity with regard to marginalized and privileged minorities, victims of abuse and of confl ict, researchers and practitioners, and language learners and speaker/users. It opens up spaces for a critical discourse of ethics and equity in language and intercultural communication as ‘new’ knowledge. This book was originally published as a special issue of Language and Intercultural Communication.
The Discourse of Propaganda: Case Studies from the Persian Gulf War and the War on Terror
by John OddoIn the early 1990s, false reports of Iraqi soldiers in Kuwait allowing premature infants to die by removing them from their incubators helped to justify the Persian Gulf War, just as spurious reports of weapons of mass destruction later undergirded support for the Iraq War in 2003. In The Discourse of Propaganda, John Oddo examines these and other such cases to show how successful wartime propaganda functions as a discursive process.Oddo argues that propaganda is more than just misleading rhetoric generated by one person or group; it is an elaborate process that relies on recontextualization, ideally on a massive scale, to keep it alive and effective. In a series of case studies, he analyzes both textual and visual rhetoric as well as the social and material conditions that allow them to circulate, tracing how instances of propaganda are constructed, performed, and repeated in diverse contexts, such as speeches, news reports, and popular, everyday discourse.By revealing the agents, (inter)texts, and cultural practices involved in propaganda campaigns, The Discourse of Propaganda shines much-needed light on the topic and challenges its readers to consider the complicated processes that allow propaganda to flourish. This book will appeal not only to scholars of rhetoric and propaganda but also to those interested in unfolding the machinations motivating America’s recent military interventions.