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Bang!: Getting Your Message Heard in a Noisy World
by Linda Kaplan Thaler Robin KovalThe founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.From the Hardcover edition.
Bangladesh–China Connectivity: History, Trade and Diplomacy, and Society
by Md. Nazrul Islam Akbar HussainThis book adopts an interdisciplinary social science approach. It includes original research papers on Bangladesh-China’s connectivity to archaeology, history, religion, traditional Chinese medicine, language and literature, women and gender, diplomacy and strategic relations, bilateral business and trade, and the Belt and Road Initiative (BRI). Most of the existing literature perceives bilateral and regional connectivity from economic and strategic points of view and emphasizes financial and political profit-loss and integration. This book combines the archeological and cultural issues from history and diplomacy, and soft power from the present. The content of this book has a broader scope and is divided into six parts including background and introduction; archeology, history, and religion; business and trade; diplomacy and geo-strategy; traditional Chinese medicine; language and literature; and society, culture, and gender. This book is particularly designed for undergraduate and postgraduate students, researchers, academics, journalists, and strategic think tanks from broader humanities and social sciences backgrounds including, history, archeology, religious studies, philosophy, sociology, anthropology, political sciences, international relations, economics, environmental studies, language and literary studies, gender studies, health studies, and business.
Barack Before Obama
by David KatzA People Pick of the Week One of USA Today’s 5 Books Not to MissOne of Forbes’ 5 Books to Read in DecemberA personal, intimate photographic celebration of President Barack Obama, featuring over 200 rare and never-before seen images from the years prior to his presidency, from photographer, friend, and former aide David Katz In 2004, David Katz worked alongside then Senate-hopeful Barack Obama as a photographer and personal aide. He spent approximately six days a week alongside the future president as Obama campaigned across downstate Illinois, and the two developed a close, professional, and personal relationship. What began as a long-shot Senate run culminated with the election of America’s first African American president in 2008, which Katz also photographed. During this time, David was never without his camera, capturing quotidian scenes from the life of a man who would soon become known the world over: a dad playing with his small daughters; a young unknown politician walking the streets of New York by himself with no one noticing; a devoted husband lovingly making faces at his wife in an elevator. In 2004, after seeing the unique and touching photographs David had amassed, Annie Leibovitz gave him some advice: “Don’t release these photos of Obama for at least fifteen years. They need time to age.” Now, fifteen years later, Barack Before Obama is the treasury of these photographs. Pulled from an archive of more than ninety thousand images, every photograph in this volume is like nothing that has been seen before: the ease in which David captures the spirit and essence of one of our most beloved first families is unparalleled, and it is in this affectionate familiarity that his photographs sing. Warm, engaging captions tell the stories behind the photos—the surprise meeting with Nelson Mandela, the back room conversation before the rally, the emotion after sending one of the Obamas’ daughters off to school—bringing readers closer than ever to the spirit and motivation behind the extraordinary man who became our forty-fourth president.Barack Before Obama is a unique collection of images illustrating the making of an American icon. A moving document of an historic moment, it’s the perfect gift for all those who want to remember it.
Barbara Bray, A Woman of Letters: Translator, Radio Producer, Scriptwriter, Critic, and Theatre Director (Routledge Research in Women's Literature)
by Pascale SardinBarbara Bray (1924-2010) was an English woman of letters who translated some hundred novels, plays, and essays from French to English and was Marguerite Duras’s preferred translator. She also collaborated with some of the most prestigious directors and playwrights of the 20th century – Harold Pinter, Samuel Beckett, Joseph Losey, and Franco Zeffirelli – helping them write screenplays and radioplays. This literary biography (re)evaluates in a textual, sociological, and historical perspective the social role of an English writer and translator in the history of ideas and contemporary art. Highlighting Bray’s influence in cultural transfers of ideas and literatures between France, Great Britain, and the United States, it renders visible the yet unrecognised work of a female mediator and creator. It nourishes the debate about women’s public voice and the representation of women in the media industries and contributes to enrich the ‘other’ history that is being currently written by feminist scholars around the world.
Bare Bones: I'm Not Lonely If You're Reading This Book
by Bobby Bones#1 New York Times BestsellerA touching, funny, heart-wrenching, and triumphant memoir from one of the biggest names in radio, the host of The Bobby Bones Show, one of the most listened-to drive time morning radio shows in the nation.Growing up poor in Mountain Pine, Arkansas, with a young, addicted mom, Bobby Estell fell in love with country music. Abandoned by his father at the age of five, Bobby saw the radio as his way out—a dream that came true in college when he went on air at the Henderson State University campus station broadcasting as Bobby Bones, while simultaneously starting The Bobby Bones Show at 105.9 KLAZ. Bobby’s passions were pop, country music, and comedy, and he blended the three to become a tastemaker in the country music industry, heard by millions daily. Bobby broke the format of standard country radio, mixing country and pop with entertainment news and information, and has interviewed some of the biggest names in the business, including Luke Bryan, Taylor Swift, Blake Shelton, Tim McGraw, Lady Antebellum, and Jason Aldean.Yet despite the glamour, fame, and money, Bobby has never forgotten his roots, the mom and grandmother who raised him, the work ethic he embraced which saved him and encouraged him to explore the world, and the good values that shaped him. In this funny, poignant memoir told in Bobby’s distinctive patter, he takes fans on a tour of his road to radio. Bobby doesn’t shy away from the curves he continues to navigate—including his obsessive-compulsive disorder—on his journey to find the happiness of a healthy family.Funny and tender, raw and honest, Bare Bones is pure Bobby Bones—surprising, entertaining, inspiring, and authentic.
Bargaining With The Devil
by Robert MnookinThe art of negotiation--from one of the country's most eminent practitioners and the Chair of the Harvard Law School's Program on Negotiation.
Bargaining for Advantage: Negotiation Strategies for Reasonable People
by Shell G. RichardAs director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research. This updated edition includes: A brand-new "Negotiation I. Q. " test designed by Shell and used by executives at the Wharton workshop that reveals each reader's unique strengths and weaknesses as a negotiator A concise manual on how to avoid the perils and pitfalls of online negotiations involving e-mail and instant messaging A detailed look at how gender and cultural differences can derail negotiations, and advice for putting talks back on track .
Bargaining for Advantage: Negotiation Strategies for Reasonable People
by G. Richard ShellThe award-winning guide to business negotiation used by top negotiators and training programs all over the world-- completely updated and revised. As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step- by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively story telling, proven tactics, and reliable insights gleaned from the latest negotiation research. This updated edition includes: A brand-new "Negotiation I.Q." test designed by Shell and used by executives at the Wharton workshop that reveals each reader's unique strengths and weaknesses as a negotiator. A concise manual on how to avoid the perils and pitfalls of online negotiations involving e-mail and instant messaging. A detailed look at how gender and cultural differences can derail negotiations, and advice for putting talks back on track.
Baring it All: The Ins and Outs of Publishing
by Renee Bernard Naleighna Kai J. L. Woodson Martha Kennerson D. J. Mclaurin Joyce A. Brown Susan D. Peters Valarie Prince L. A. Lewis Tanishia Pearson-Jones Candy Jackson Janice PernellThis is the one book most authors wished they had before they took a bite of the publishing apple. USA Today Bestselling author, Renee Bernard ; National Bestselling author, Naleighna Kai ; Award-winning authors J. L. Woodson , Martha Kennerson , Susan D. Peters , L. A. Lewis , and Janice Pernell ; along with D. J. McLaurin , Joyce A. Brown , Valarie Prince , Candy Jackson , and Tanishia Pearson-Jones share their insight, wisdom, and their publishing journeys--from self-publishing to signing with independent publishing houses to landing deals with the major houses and achieving nationwide success. Though each author took a different road, what they all have in common is the desire to share their experiences so that aspiring writers can make informed decisions about the best path to take and learn from the mistakes they made along the way. If this book does not inspire you to get off your butt and write ... nothing will.
Barons To Bloggers: Confronting Media Power
by Mills, JonathanWhatever one thinks of Rupert Murdoch or his ethics, when a mogul of his stature stands on a public platform and predicts the end of God-like media figures telling people what's important, you begin to realise that there's something seismic going on in the world of communications. Seismic, but unpredictable. -Eric Beecher, Publisher, crikey.com Media power is undergoing a massive transformation. Is the Internet undermining the authority of traditional news institutions? And will it fulfil our expectations of greater democracy? In a provocative and incisive debate, Barons to Bloggers brings together prominent international and Australian media commentators to examine what is shaping up to become the radical upheaval of the old hierarchies of news and opinion. Contributors: Lance Knobel, former Program Director, World Economic Forum Jay Rosen, Associate Professor of Journalism, New York University Donald McDonald, Chairman, Australian Broadcasting Corporation Eric Beecher, Publisher, crikey.com Guy Rundle, writer and Executive Producer, ABC TV Margo Kingston, political commentator and Editor, SMH's Webdiary Andrew Clark, Australian Financial Review journalist, former Editor, Sun-Herald
Barrel of a Gun: A War Correspondent's Misspent Moments in Combat
by Al J. VenterA colorful, wide-ranging memoir of danger and adventure in wars around the world.Anybody who says that the pen is mightier than the sword hasn’t spent time in Somalia . . .So begins this memoir of a career spent examining warfare—on the ground and as the bullets are flying. While many are intrigued by these violent conflicts, Al Venter feels compelled to see them in person, preferably at the center of the action.Born in South Africa, Venter has found no shortage of horrific battles on his own continent, from Rhodesia to Biafra and Angola to Somalia. He has ridden with the legendary mercenary group Executive Outcomes; jumped into combat with South Africa’s crack Parachute Regiment, the Parabats; and traipsed through jungles with both guerrillas and national troops. During Sierra Leone’s civil war, he flew in the government’s lone Mi-24 helicopter gunship as it blasted apart rebel villages and convoys, complaining that the Soviet-made craft leaked when it rained.In the Mideast, he went into Lebanon with the Israeli army as it encountered resistance from multiple militant groups, including the newly formed Hezbollah. Curious about the other side of the hill, he joined up with General Aoun’s Christian militias while that conflict was at its height. Touching down in Croatia during the Balkan wars, and in Congo during their perpetual one, as well as the Uganda of Idi Amin, Venter never lost his lust for action, even as he sometimes had to put down his camera or notebook to pick up an AK-47.In his journeys, Venter associated with an array of similarly daring soldiers and journalists, from “Mad Mike” Hoare to Danny Pearl, as well as elite soldiers from around the world, many of whom, he sadly relates, never emerged from the war zones they entered. A renowned journalist and documentarian who has worked with the BBC, PBS, Jane’s, and other outlets, Al Venter here offers the reader his own personal experiences with combat.
Barrel of a Gun: A War Correspondent’s Misspent Moments in Combat
by Al Venter<p>“Anybody who says that the pen is mightier than the sword hasn’t spent time in Somalia, or in Beirut during its bloody heyday.” So begins this fascinating memoir of a journalist, filmmaker, and just plain raconteur who has made a career of examining warfare—on the ground and as the bullets are flying. While the average citizen is aware of violent conflicts broiling all around the globe, Al J. Venter—from some strange compulsion unexplainable even by him—has felt the need to see them all in person, preferably at the center of the action. <p>Born in South Africa, Venter has found no shortage of horrific battles on his own continent, from Rhodesia to Biafra, and Angola to Somalia. He has ridden with the legendary merc group Executive Outcomes, jumped into combat with South Africa’s crack Parachute Regiment (the Parabats), and traipsed the jungles with both guerrillas and national troops under whichever strongman in the country then held power. During Sierra Leone’s civil war he flew in the government’s lone Mi-24 Hind gunship as it blasted apart rebel villages and convoys, his complaint being that the Soviet-made craft leaked when it rained. <p>In the Mideast he went into southern Lebanon with the invading Israeli army as it encountered resistance from multiple Muslim groups, including the newly formed Hezbollah. Curious about the other side of the hill, he joined up with General Aoun’s Christian militias while that conflict was at its height. Touching down in Croatia during the Balkan wars, and in Congo during their perpetual one, as well as the Uganda of Idi Amin, Venter never lost his lust for action, even as he sometimes had to put down his camera or notebook to pick up an AK-47.</p>
Barrierefrei kommunizieren für Unternehmen: Wie Sie die Anforderungen des Barrierefreiheitsstärkungsgesetzes effizient umsetzen (essentials)
by Gabriele HorcherDieses essential zeigt, welche Bedeutung digitale Barrierefreiheit für die Unternehmenskommunikation hat und wie diese die Ansprache Verbrauchern verändern wird. Das ab dem 28. Juni 2025 geltende Barrierefreiheitsstärkungsgesetz (BFSG) wird zum Beschleuniger dieser Entwicklung, mit der sich künftig viele Unternehmen auseinandersetzen müssen. Die renommierte Kommunikationswissenschaftlerin Gabriele Horcher zeigt auf, wie die neuen gesetzlichen Anforderungen effizient umgesetzt werden können und wie künstliche Intelligenz dabei helfen kann. Darüber hinaus stellt sie Strategien für Berater und Dienstleister vor, die ihre Kunden optimal unterstützen wollen.Ein auf den Punkt geschriebenes Buch für Entscheidungsträger, Kommunikations-, Compliance- und E-Commerce-Verantwortliche, die alles Wichtige über die spezifischen Herausforderungen der digitalen Barrierefreiheit erfahren und von den neuen Chancen profitieren wollen.
Barrierefrei und nutzerzentriert kommunizieren: Wie Sie die Anforderungen des Barrierefreiheitsstärkungsgesetzes effizient umsetzen
by Gabriele HorcherAb Juni 2025 verpflichtet das Barrierefreiheitsstärkungsgesetz (BFSG) erstmals auch Unternehmen zur digitalen Barrierefreiheit. Dieses Buch zeigt, wie Organisationen die gesetzlichen Anforderungen nicht nur erfüllen, sondern daraus echte Wettbewerbsvorteile entwickeln können. Kommunikationswissenschaftlerin Gabriele Horcher verbindet regulatorisches Know-how mit strategischem Weitblick und technologischer Innovationskraft. Mit praxisnahen Checklisten, Roadmaps, Branchenbeispielen und KI-gestützten Lösungen bietet das Buch konkrete Hilfestellung für Produkthersteller, Dienstleister, Händler und digitale Leistungserbringer. Es macht deutlich: Digitale Teilhabe ist kein Mehraufwand, sondern ein Zukunftsthema – für mehr Reichweite, bessere Kommunikation und nachhaltigen Unternehmenserfolg.
Barrierefreie Kommunikation im Gesundheitswesen: Leichte Sprache und andere Methoden für mehr Gesundheitskompetenz
by Petra JacobiDas Buch stellt die Möglichkeiten vor, allen Menschen den Zugang zu Kommunikation und Information im medizinischen Kontext ohne fremde Hilfe zugänglich zu machen. Die Autorin stellt die Grundlagen und Maßnahmen Barrierefreier Kommunikation wie Leichte Sprache, Unterstützte Kommunikation oder Digitale Barrierefreiheit vor und gibt Fachkräften im Gesundheitsbereich Tipps zur Anwendung. Sie lernen, wie Sie medizinische Sachverhalte leicht verständlich, zielgruppengerecht und patientenzentriert vermitteln, um Compliance und Adhärenz zu fördern.
Barriers Down: How American Power and Free-Flow Policies Shaped Global Media
by Diana LembergFreedom of information is a principle commonly associated with the United States’ First Amendment traditions or digital-era technology boosters. Barriers Down reveals its unexpected origins in political, economic, and cultural battles over analog media in the mid-twentieth century. Diana Lemberg traces how the United States shaped media around the world after 1945 under the banner of the “free flow of information,” showing how the push for global media access acted as a vehicle for American power.Barriers Down considers debates over civil liberties and censorship in Nazi Germany, the Soviet Union, and elsewhere alongside Americans’ efforts to circumvent foreign regulatory systems in the quest to expand markets and bring their ideas to new publics. Lemberg shows how in the decades following the Second World War American free-flow policies reshaped the world’s information landscape, though not always as intended. Through burgeoning information diplomacy and development aid, Washington diffused new media ranging from television and satellite broadcasting to global English. But these actions also spurred overseas actors to articulate alternative understandings of information freedom and of how information flows might be regulated. Bridging the historiographies of the United States in the world, human rights, decolonization and development, and media and technology, Barriers Down excavates the analog roots of digital-age debates over the politics and ethics of transnational information flows.
Basic Black: The Essential Guide for Getting Ahead at Work (and in Life)
by Cathie BlackCathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn't sell; served as president and publisher of the fledgling "USA Today"; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine.<P> In 2006 she was named one of Fortune's "50 Most Powerful Women in American Business" for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved "the 360 degree life"--a blend of professional accomplishment and personal contentment--and how any woman can seize opportunity in the workplace.<P> No matter where you are in your career, "Basic Black" offers invaluable lessons that will help you land the job, promotion, or project you're vying for. At the core of the book are Cathie's candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled the "USA Today" campaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much-buzzed-about "Talk" magazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former "CosmoGirl!" editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder of "USA Today".<P> Above all, "Basic Black" is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You'll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you'll be inspired to pursue your passions and achieve your very best.
Basic Dutch: A Grammar and Workbook (Grammar Workbooks)
by Jenneke A. OosterhoffBasic Dutch: A Grammar and Workbook comprises an accessible reference grammar and related exercises in a single volume. This Workbook presents twenty-five individual grammar points in realistic contexts, providing a grammatical approach which will allow students not already familiar with these structures to become accustomed to their use. Grammar points are followed by examples and exercises allowing students to reinforce and consolidate their learning. Suitable for class use or self-study, Basic Dutch introduces Dutch culture and people through the medium of the language used today, providing students with the basic tools to express themselves in a wide variety of situations. Features include: useful exercises and a full answer key grammar tables for easy reference frequent comparative references to English grammar an appendix of irregular verbs an index of grammatical terms.
Basic Electrodynamics in 6 Lessons
by Martin PoppeThis book explains why there are different variants of Maxwell's equations and the physical meaning of the quantities they contain. It also shows how the equations for static electric and magnetic potentials are derived from Maxwell's equations. Matter exposed to the field is an integral part of the discussion. Multipole developments are justified and derived. Furthermore, the potential for simplification in formulating dynamical theory as gauge field theory is explained. The laws of optics are derived from those of electrodynamics. Justifications are provided for quasi-stationary calculations, limits are formulated, and technical counterexamples are shown.
Basic Irish: A Grammar and Workbook (Grammar Workbooks)
by Nancy StensonBasic Irish: A Grammar and Workbook provides a jargon-free introduction to the most commonly used grammatical structures within the Irish language. Focusing on the repeated use of grammatical patterns, this Workbook develops an understanding of the structures presented, making the forms familiar and automatic for learners. This user-friendly workbook includes: terminology introduced and explained with multiple examples exercises in the grammatical forms introduced in the text translation exercises an exercise key.
Basic Italian: A Grammar and Workbook (Grammar Workbooks)
by Ian Higgins Stella PeyronnelIntroducing Italian culture and people through the medium of the language used today, Basic Italian: A Grammar and Workbook provides readers with the basic tools to express themselves in a wide variety of situations. Presenting twenty-three individual grammar points in lively and realistic contexts, Basic Italian is an accessible reference grammar with related exercises in one, easy to follow volume. Each unit consists of jargon-free explanations and comparisons with English, which focus upon the more common difficulties experienced by learners of Italian. Features include: * contemporary examples in both Italian and English * grammar tables for easy reference * full exercise answer key * glossary of grammatical terms. Basic Italian is the ideal reference and practice book for beginners, as well as for students with some knowledge of the language.
Basic Korean: A Grammar and Workbook (Grammar Workbooks Ser.)
by Andrew Sangpil ByonKorean: A Grammar and Workbook comprises an accessible reference grammar and related exercises in a single volume. This workbook presents twenty-five individual grammar points in lively and realistic contexts, covering the core material which students would expect to encounter in their first year of learning Korean. Grammar points are followed by examples and exercises which allow students to reinforce and consolidate their learning. Basic Korean is suitable for both class use as well as independent study. Key features include: abundant exercises with full answer key all Korean entries presented in Hangul with English translations glossary of grammatical terms. Clearly presented and user-friendly, Basic Korean provides readers with the essential tools to express themselves in a wide variety of situations, making it an ideal grammar reference and practice resource for both beginners and students with some knowledge of the language. Andrew Sangpil Byon is Assistant Professor at the State University of New York at Albany, where he teaches courses in Korean language and civilization.
Basic Korean: A Grammar and Workbook (Grammar Workbooks)
by Andrew Sangpil ByonThe revised second edition of Basic Korean: A Grammar and Workbook is an accessible reference grammar and workbook in one volume. The text can be used in conjunction with any primary textbook, both as a practice book to reinforce learning and as a reference guide to the basics of Korean grammar. This book is comprised of 26 units covering key aspects of Korean grammar students would expect to encounter in their first year learning the language. Grammatical descriptions are followed by examples and exercises which allow students to reinforce and consolidate their learning. This new edition has been updated and enhanced to include more varied exercises and contemporary vocabulary and dialogues. Clearly presented and user-friendly, Basic Korean provides readers with the essential tools to express themselves in a wide variety of situations, making it an ideal reference grammar and practice resource for both beginners and students with some knowledge of the language.
Basic NEC with Broadcast Applications
by J.L. SmithBasic NEC with Broadcast Applications addresses computer modeling of MF directional broadcast antennas and illustrates the assets and liabilities of the Numerical Electromagnetic Code (NEC). The book's "how to" approach reveals the fundamentals of NEC operation, teaches broadcast applications and shows the reader how to use NEC-2 to: model non-radiating networks, verify calculations, detune unused towers, design top-loaded and skirted antennas, minimize coding by moving and duplicating structures, and much more! Complete with downloadable resources, the book is an invaluable toolkit with software necessary for the design and analysis of broadcast antenna arrays.
Basic Persian: A Grammar and Workbook (Grammar Workbooks)
by Saeed Yousef Hayedeh TorabiBasic Persian: A Grammar and Workbook comprises an accessible reference grammar and related exercises in a single volume. This book presents twenty grammar units, covering the core material which students would expect to encounter in their first year of learning Persian. Grammar points are followed by multiple examples and exercises which allow students to reinforce and consolidate their learning. Key features include: Clear, accessible format Many useful language examples Jargon-free explanations of grammar Abundant exercises with full answer key A glossary of Persian-English terms Subject index Rigorous yet engaging, Basic Persian is suitable for both class use and independent study, making it an ideal grammar reference and practiceresource for beginners and students with some knowledge of the language.