- Table View
- List View
The Golden Age of Data: Media Analytics in Study & Practice (Electronic Media Research Series)
by Don GradyAudience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.
The Good Communicator Guidebook: How to achieve excellency in the art of communicating
by Danilo H. GomesA book that aims to instruct those who want to improve their communication techniques. The good communicator manual Do not know how to communicate well? Want to improve your ability to persuade and your verbal skills? Find what you need in this work. The human race is the only one of the other creatures present on planet Earth that is able to communicate through verbal language. Even though it is a skill present in humans, most of them have great difficulty in expressing themselves satisfactorily. The power of words is immeasurable, especially if used correctly. Speed, gestures, breathing, assembling sentences, everything counts when it comes to communication. A good communicator achieves high goals using only his or her language-related abilities. This book will help you evolve effectively in your verbal and non-verbal communication powers. By acquiring this work, you will have access to subjects such as: - Self analysis - Persuasion - How to use words correctly - Identification of common communication errors - Objectivity and effectiveness through speaking "How to Improve Vocabulary" - Communication in the relationship - Techniques to improve non-verbal communication - Communication in appearance And much more! Transform your way of communicating and achieve your goals more easily!
The Good Fight: Battle of Britain Propaganda and the Few
by Garry CampionPropaganda during the Battle of Britain contributed to high national morale and optimism, with 'The 'Few's' prowess and valour projected through Air Ministry communiqu#65533;s and daily claims 'scores'. The media was a willing partner in portraying their heroism, also later consolidated in wartime publications, films and historiography.
The Good Goodbye: The Transformative Power of Conversation at the End of Life
by Maureen P. Keeley Ph.D Julie M. Yingling Ph.DCommunication experts offer examples and expertise about end-of-life conversations to inspire, teach, and encourage the reader to have their own and to grow from them.Death is one thing we cannot control. We will all face the death of a loved one. And many, if not most, people in our culture will be hesitant and unprepared to say goodbye.The Good Goodbye is meant to help those who must say goodbye to a loved one who is dying. In it, readers will discover how culture affects final conversations, and that often the last interactions may not consist of words but gestures and expressions. They will find examples from real people interviewed over many years, with themes that include love, everyday talk, taking care of business, identity messages, spiritual messages, and healing difficult relationships.Readers will learn about the positive outcomes of final conversations, both from the advice of children and the detailed stories of adults who were changed profoundly in their attitudes and life paths. They will also see that many people have experienced communication with their loved one after that loved one has passed. Finally, readers will discover how others have overcome negativity to engage in the good goodbye, and how they can improve their own preparedness to have final conversations.Anyone who faces the death of a loved one—and that will be all of us—can gain from reading this book. We have found that hospice workers, nurses, caregivers, assisted-living personnel, spiritual advisors, and grief groups are especially interested. But anyone who is walking the path with someone close who is dying will seek this information and enjoy the inspiration.The main message: Be there. Listen. Love. Be grateful for the opportunity to grow.
The Good Guys, the Bad Guys and the First Amendment: Free Speech Vs. Fairness in Broadcasting
by Fred W. FriendlyUnlike newspapers, TV and radio broadcasting is subject to government regulation in the form of the FCC and the Fairness Doctrine, which requires stations "to devote a reasonable amount of broadcast time to the discussion of controversial issues" and "to do so farily, in order to afford reasonable opportunity for opposing viewpoints." In this provocative book, Fred W. Friendly, former president of CBS News examines the complex and critical arguments both for and against the Fairness Doctrine by analyzing the legal battles it has provoked.
The Good Times
by Russell BakerA &“superb [and] often hilarious&” memoir of a life in journalism, from the Pulitzer Prize–winning author of Growing Up (The New York Times Book Review). &“Baker here recalls his years at the Baltimore Sun, where, on &‘starvation wages,&’ he worked on the police beat, as a rewrite man, feature writer and White House correspondent. Sent to London in 1953 to report on the coronation, he spent the happiest year of his life there as an innocent abroad. Moving to the New York Times and becoming a &‘two-fisted drinker,&’ he covered the Senate and the national political campaigns of 1956 and 1960, and, just as he was becoming bored with routine reporting and the obligation to keep judgments out of his stories, was offered the opportunity to write his own op-ed page column, &‘The Observer.&’ With its lively stories about journalists, Washington politicians and topical scandals, the book will delight Baker&’s devotees—and significantly expand their already vast number.&” —Publishers Weekly &“Aspiring writers will chuckle over Baker&’s first, horrible day on police beat, his panicked interview with Evelyn Waugh, and his arrival at Queen Elizabeth&’s coronation in top hat, tails, and brown-bag lunch.&” —Library Journal &“A wonderful book.&” —Kirkus Reviews
The Government Manager's Guide to Contract Negotiation
by Legette McIntyreThe Government Manager's Guide to Contract Negotiation Federal managers often find themselves at the negotiating table, charged with reaching a solid, fair deal for their agency. Now, you can gain a competitive edge in even the most difficult negotiations with time-tested, effective tactics from a noted authority on federal negotiations. This guide will help you understand the negotiation process, plan for it, develop strategies and tactics, anticipate and counter the other side's strategies and tactics, and conclude and document the negotiation. Concise, accessible, and authoritative, this book offers a veritable arsenal of winning strategies that you and your team can use in your next negotiation.
The Government Manager's Guide to Plain Language
by Judith G. Myers PhDThe ability to write well correlates highly with the ability to think well—to analyze information, weigh alternatives, and make decisions. Government managers must make instructions and policies clear to employees, give effective presentations, and communicate effectively with the public. In addition, government managers must model clear, effective writing for their staffs. A comprehensive chapter on using social media effectively and appropriately is included.
The Grammar and Proofreading Course
by Pam HellingPositive, practical techniques for achieving a more professional writing style. Here are the “how to” keys of writing—from putting the first words on paper to the final polishing and proofreading. Readers will learn how to edit their writing for improved clarity, cut excess words, use transitional phrases, recognize and correct run-on sentences and overcome procrastination and impulsive writing. Readers will learn how to: • Identify the key components of any well-written business document • Cut excess words and phrases from your writing • Use transitional words and phrases • Avoid misplaced and dangling modifiers and split infinitives • Use commas, semicolons, colons, dashes, and parentheses • Use slash marks, ellipsis marks, quotation marks, italics, and brackets • Recognize and correct run-on sentences • Proofread your writing for clarity of meaning • Overcome the two common writing problems that waste time and money—procrastination and impulsive writing
The Great American Sports Page: A Library of America Special Publication
by Charles P. Pierce John SchulianA first-of-its-kind celebration of the newspaper scribes who made sportswriting a glorious popular art, and immortalized America's greatest games and athletesSpanning nearly a century, The Great American Sports Page presents essential columns from more than three dozen masters of the press-box craft. These unforgettable dispatches from World Series, Super Bowls, and title bouts for the ages were written on deadline with passion, spontaneity, humor, and a gift for the memorable phrase. Read avidly day in and day out by a sports-mad public, these columnists became journalistic celebrities in their home cities, their coverage trusted and savored, their opinions hotly debated. Some even helped change the games they wrote about. Gathered here in a groundbreaking anthology, their writings capture some of sport's most enduring moments and many of its all-time greats: Babe Ruth, Jackie Robinson, Muhammad Ali, and Michael Jordan among them. But the best American sportswriters also found ways to write powerfully about lesser-known athletes and to convey, often with heartbreaking honesty and insight, the less glamorous and more tragic facets of the games we love. In its survey of the finest American sportswriting from Ring Lardner to Thomas Boswell, from Red Smith and Jimmy Cannon to Bob Ryan and Michael Wilbon, The Great American Sports Page takes the measure of the human richness, complexity, and competitive spirit of sports and the athletes who continue to fascinate and inspire us.
The Great Market Debate in Soviet Economics: An Anthology
by David M Jones William MoskoffThe most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals surveys the key issues in the market debate.
The Great Shark Hunt: Strange Tales from a Strange Time
by Hunter S. ThompsonThe first volume in Hunter S. Thompson&’s bestselling Gonzo Papers offers brilliant commentary and outrageous humor, featuring a new introduction from award-winning author and editor John Jeremiah Sullivan.Originally published in 1979, the first volume of the bestselling &“Gonzo Papers&” is now back in print. The Great Shark Hunt is Dr. Hunter S. Thompson&’s largest and, arguably, most important work, covering Nixon to napalm, Las Vegas to Watergate, Carter to cocaine. These essays offer brilliant commentary and outrageous humor, in signature Thompson style. Ranging in date from the National Observer days to the era of Rolling Stone, The Great Shark Hunt offers myriad, highly charged entries, including the first Hunter S. Thompson piece to be dubbed &“gonzo&”—&“The Kentucky Derby Is Decadent and Depraved,&” which appeared in Scanlan's Monthly in 1970. From this essay, a new journalistic movement sprang which would change the shape of American letters. Thompson's razor-sharp insight and crystal clarity capture the crazy, hypocritical, degenerate, and redeeming aspects of the explosive and colorful &‘60s and &‘70s.
The Greatest Story Ever Sold: The Decline and Fall of Truth From 9/11 to Katrina
by Frank RichA step-by-step account of how skillfully the White House has built its house of cards, to consolidate its power at any cost.
The Greek Connection: The Life of Elias Demetracopoulos and the Untold Story of Watergate
by James H. Barron"This is a magnificent work, a triumphant combination of exhaustive research and fine narrative writing."—Doris Kearns Goodwin, author of Leadership: In Turbulent Times He was one of the most fascinating figures in 20th-century political history. Yet today, Elias Demetracopoulos is strangely overlooked--even though his life reads like an epic adventure story . . . As a precocious twelve-year-old in occupied Athens, he engaged in heroic resistance efforts against the Nazis, for which he was imprisoned and tortured. After his life was miraculously spared, he became an investigative journalist, covering Greece's tumultuous politics and America's increasing influence in the region. A clever and scoop-hungry reporter, Elias soon gained access to powerful figures in both governments . . . and attracted many enemies. When the Greek military dictatorship took power in 1967, he narrowly escaped to Washington DC, where he would lead the fight to restore democracy in his homeland--while running afoul of the American government, too. Now, after a decade of research and original reporting, James H. Barron uncovers the story of a man whose tireless pursuit of uncomfortable truths would put him at odds with not only his own government, but that of the Truman, Eisenhower, Kennedy, Johnson, Nixon, Ford, Carter and Reagan administrations, making him a target of CIA, FBI, and State Department surveillance and harassment--and Greek kidnapping and assassination plots American authorities may have purposefully overlooked. A stunning feat of biographic storytelling, sweeping from World War II to the Cold War, Watergate and beyond, The Greek Connection is about a lifetime of standing up for democracy and a free press against powerful special interests. It has much to teach us about our own era's abuses of power, dark money, journalist intimidation, and foreign interference in elections.
The Greek and Roman Trophy: From Battlefield Marker to Icon of Power (Routledge Monographs in Classical Studies)
by Lauren KinneeIn The Greek and Roman Trophy: From Battlefield Marker to Icon of Power, Kinnee presents the first monographic treatment of ancient trophies in sixty years. The study spans Archaic Greece through the Augustan Principate. Kinnee aims to create a holistic view of this complex monument-type by breaking down boundaries between the study of art history, philology, the history of warfare, and the anthropology of religion and magic. Ultimately, the kaleidoscopic picture that emerges is of an ad hoc anthropomorphic Greek talisman that gradually developed into a sophisticated, Augustan sculptural or architectural statement of power. The former, a product of the hoplite phalanx, disappeared from battlefields as the Macedonian cavalry grew in importance, shifting instead onto coins and into rhetoric, where it became a statement of military might. For their part, the Romans seem to have encountered the trophy as an icon on Syracusan coinage. Recognizing its value as a statement of territorial ownership, the Romans spent two centuries honing the trophy-concept into an empire-building tool, planted at key locations around the Mediterranean to assert Roman presence and dominance. This volume covers a ubiquitous but poorly understood phenomenon and will therefore be instructive to upper-level undergraduates, graduate students, and scholars in all fields of Classical Studies.
The Greeks Had a Word For It: Words You Never Knew You Can't Do Without
by Andrew TaylorDo you ever search in vain for exactly the right word? Perhaps you want to articulate the vague desire to be far away. Or you can’t quite convey that odd urge to go outside and check to see if anyone is coming. Maybe you’re struggling to express there being just the right amount of something – not too much, but not too little. While the English may not have a word for it, the good news is that the Greeks, the Norwegians, the Dutch or possibly the Inuits probably do. Whether it’s the Norwegian forelsket (that feeling of euphoria at the start of a love affair) or the Indonesian jayus (a joke so poorly told and so unfunny that you can’t help but laugh), this delightful smörgåsbord of wonderful words from around the world will come to the rescue when the English language fails. Part glossary, part amusing musings, but wholly enlightening and entertaining, The Greeks Had a Word For It means you’ll never again be lost for just the right word.
The Gregg Reference Manual: A Manual of Style, Grammar, Usage, and Formatting
by William SabinThe Gregg Reference Manual is intended for anyone who writes, edits, or prepares material for distribution or publication. For over fifty years this manual has been recognized as the best style manual for business professionals and for students who want to master the on-the-job standards of business professionals.
The Group in Society
by John W. GastilThe Group in Society meets the challenges of teaching courses on small groups by revealing the full complexity of small groups and their place in society. It shows students the value of learning how to carefully study a group's history and context, rather than merely learning a fixed set of group participation skills. This text brings together disparate theories and research (from communication, social psychology, organizational and managerial studies, and sociology) in a way that helps students make sense of a complex body of scholarship on groups.
The Growth of the Scholarly Publishing Industry in the U.S.: A Business History of a Changing Marketplace, 1939–1946
by Albert N. GrecoThis book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
by Annie Pace ScrantonHarness the power of public relations and discover how you can secure meaningful press for your organization.It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.
The Gulf War: Operation Desert Storm 1990–1991 (Modern Warfare)
by Anthony Tucker-JonesThis photographic history of Operation Desert Storm vividly captures the drama and humanity of each stage of the conflict. In the early 1990s, the American military led a coalition of United Nations forces to liberate Kuwait from Iraqi occupation. With more than 180 color photographs, The Gulf War provides a remarkable visual account of the conflict, documenting the vast array of military equipment deployed by both sides in the air, at sea and on land. Author and military expert Anthony Tucker-Jones, who was an analyst for British Defense Intelligence at the time of the conflict, describes the armed forces that were ranged against each other, including troops, armored vehicles, artillery pieces and aircraft. He also offers a concise overview of key events, including the preliminary air campaign, the elimination of the Iraqi navy, the coalition's ground offensive, tank battles, the liberation of Kuwait City, and more.
The HBR 20-Minute Manager Collection
by Harvard Business ReviewFor today's time-strapped manager or professional, setting aside time to brush up on key management skills is almost impossible. Luckily, Harvard Business Review's 20-Minute Manager Collection is here to help. Designed to get you up to speed quickly, with learnings you can apply immediately, this digital collection will help you sharpen the most essential business skills.This set includes full digital editions of all eight books in the series, including HBR's 20-Minute Managers on: Finance Basics, Presentations, Managing Projects, Delegating, Running Meetings, Managing Time, Managing Up, and Creating Business Plans. Each of these is primer on these necessary skills-all from the most trusted name in business.Whether you're looking for a crash course or a brief refresher, you'll find just what you need to succeed in the HBR 20-Minute Manager Collection.About the HBR 20-Minute Manager series:Get up to speed fast on essential business skills. Whether you're looking for a crash course or a brief refresher, you'll find just what you need in HBR's 20-Minute Manager series-foundational reading for ambitious professionals and aspiring executives. Each book is a concise, practical primer, so you'll have time to brush up on a variety of key management topics. Advice you can quickly read and apply, from the most trusted source in business.
The HBR Guide Collection
by Bryan A. Garner Nancy Duarte Harvard Business ReviewThis collection will help you sharpen the key management skills you need to succeed today. We all want to give more persuasive presentations, write more effective emails, master the basics of finance, and manage both stress and time a bit better. These Harvard Business Review Guides-now offered as a complete digital collection-will help you get there.Packed with concise, practical tips from leading experts, the HBR Guides series is designed to help you learn and apply strategies and tactics to work smarter and more effectively, every day. This collection features digital editions of all eight books in the series: HBR Guides on Persuasive Presentations, Better Business Writing, Getting the Right Work Done, Managing Stress at Work, Finance Basics for Managers, Project Management, Managing Up and Across, and Getting the Mentoring You Need. As an important part of your management toolkit, these guidebooks will arm you with the advice you need to success on the job from the most trusted name in business.For busy managers looking for answers to common challenges, let these HBR Guides mentor you all the way to success.About the HBR Guide series:Arm yourself with the advice you need to succeed on the job, from the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
The Hackable City: Digital Media and Collaborative City-Making in the Network Society
by Michiel De Lange Martijn De WaalThis open access book presents a selection of the best contributions to the Digital Cities 9 Workshop held in Limerick in 2015, combining a number of the latest academic insights into new collaborative modes of city making that are firmly rooted in empirical findings about the actual practices of citizens, designers and policy makers. It explores the affordances of new media technologies for empowering citizens in the process of city making, relating examples of bottom-up or participatory practices to reflections about the changing roles of professional practitioners in the processes, as well as issues of governance and institutional policymaking.
The Handbook for the New Legal Writer (Aspen Coursebook)
by Jill Barton Rachel H. SmithBuy a new version of this textbook and receive access to the Connected eBook with Study Center on Casebook Connect, including lifetime access to the online ebook with highlight, annotation, and search capabilities. Access also includes practice questions, an outline tool, and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes.