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The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball
by Noam CohenThe world&’s tech giants are at the centre of controversies over fake news, free speech and hate speech on platforms where influence is bought and sold. Yet, at the outset, almost everyone thought the internet would be a positive, democratic force, a space where knowledge could be freely shared to enable everyone to make better-informed decisions. How did it all go so wrong? Noam Cohen reports on the tech libertarians of Silicon Valley, from the self-proclaimed geniuses Jeff Bezos, Peter Thiel, Reid Hoffman and Mark Zuckerberg to the early pioneers at Stanford University, who have not only made the internet what it is today but reshaped society in the process. It is the story of how the greed, bias and prejudice of one neighbourhood is fracturing the Western world.
The Koopman Operator in Systems and Control: Concepts, Methodologies, and Applications (Lecture Notes in Control and Information Sciences #484)
by Yoshihiko Susuki Alexandre Mauroy Igor MezićThis book provides a broad overview of state-of-the-art research at the intersection of the Koopman operator theory and control theory. It also reviews novel theoretical results obtained and efficient numerical methods developed within the framework of Koopman operator theory.The contributions discuss the latest findings and techniques in several areas of control theory, including model predictive control, optimal control, observer design, systems identification and structural analysis of controlled systems, addressing both theoretical and numerical aspects and presenting open research directions, as well as detailed numerical schemes and data-driven methods. Each contribution addresses a specific problem. After a brief introduction of the Koopman operator framework, including basic notions and definitions, the book explores numerical methods, such as the dynamic mode decomposition (DMD) algorithm and Arnoldi-based methods, which are used to represent the operator in a finite-dimensional basis and to compute its spectral properties from data. The main body of the book is divided into three parts:theoretical results and numerical techniques for observer design, synthesis analysis, stability analysis, parameter estimation, and identification;data-driven techniques based on DMD, which extract the spectral properties of the Koopman operator from data for the structural analysis of controlled systems; andKoopman operator techniques with specific applications in systems and control, which range from heat transfer analysis to robot control.A useful reference resource on the Koopman operator theory for control theorists and practitioners, the book is also of interest to graduate students, researchers, and engineers looking for an introduction to a novel and comprehensive approach to systems and control, from pure theory to data-driven methods.
The Labor of Reinvention: Entrepreneurship in the New Chinese Digital Economy
by Lin ZhangFrom start-up founders in the Chinese equivalent of Silicon Valley to rural villages experiencing an e-commerce boom to middle-class women reselling luxury goods, the rise of internet-based entrepreneurship has affected every part of China. For many, reinventing oneself as an entrepreneur has appeared to be an appealing way to adapt to a changing economy and society. Yet in practice, digital entrepreneurship has also reinforced traditional Chinese ideas about state power, labor, gender, and identity.Lin Zhang explores how the everyday labor of entrepreneurial reinvention is remaking China amid changing geopolitical currents. She tells the stories of people from diverse class, gender, and age backgrounds across rural, urban, and transnational settings in rich detail, providing a multifaceted and ground-level view of the twenty-first-century Chinese economy. Zhang explores the surge in digital entrepreneurialism against the backdrop of global financial crises, the U.S.-China trade war, and the COVID-19 pandemic. She argues that the rise of internet-based industries and practices has simultaneously empowered and exploited digital entrepreneurs and laborers. Despite embracing high-tech innovation, state-led entrepreneurialization does not represent a radical break with the past. It has provided a means for implementing developmental goals while retaining the importance of the traditional family and generating new inequalities.Shedding new light on global capitalism and the digital economy by centering a non-Western perspective, The Labor of Reinvention vividly conveys how the contradictions of entrepreneurialism have played out in China.
The Ladies' Book of Etiquette: A Manual of Politeness from a Gentler Time
by Florence Hartley"Politeness is goodness of heart put into daily practice," declares the author of this 1860 guide to good manners, adding, "there can be no true politeness without kindness." Florence Hartley's world of calling cards and horse-drawn carriages may seem remote, but her advice is ageless. Friendliness, courtesy, and regard for other people's feelings remain the basis of etiquette for gentlemen as well as ladies. After all, it's just as rude today to neglect guests or finish someone else's sentences as it was in the nineteenth century.This vintage manual abounds in tips for proper behavior in every situation, from hosting dinner parties ("See that no guest is left in silence from the want of attention") and taking public transportation ("Make room for others if you see that the opposite side is full") to choosing clothes ("Do not be too submissive to the dictates of fashion"). Historical context adds a flavorful charm to advice on conducting morning calls and engaging in proper ballroom etiquette. Between its fascinating glimpses of a bygone era and its enduringly sound, common-sense suggestions, this book offers a uniquely instructive guide for navigating life with grace and confidence.
The Lady Upstairs: Dorothy Schiff and the New York Post
by Marilyn NissensonThe Lady Upstairs is the dramatic story of Dorothy Schiff---liberal activist, society stalwart, and the most dynamic female newspaper publisher of her day. From 1939 until 1976 she owned and guided the New York Post, the oldest continuously published daily newspaper in the United States. Dolly, as she was called, made the Post one of the most dedicated supporters of New Deal liberalism in the country, while simultaneously maintaining its distinct personality as a chatty, parochial, New York tabloid. Unfazed by political or personal controversy, Schiff backed editorial writers like James Wechsler and Max Lerner and reporters like Murray Kempton and Pete Hamill. Under her guidance the Post broke the story of Richard Nixon's slush fund. It helped bring down such icons of the day as Joseph McCarthy, Walter Winchell, and Robert Moses. It supported the civil rights movement and opposed the Vietnam War. Although Dolly seldom appeared in the newsroom, she approved and commented on every major story and every minor column in the paper, until eventually selling it to Rupert Murdoch. Dolly's private life could have been a staple of the Post's society gossip columns. Endlessly flirtatious, she married four times and had extra-marital romances with, among others, Franklin Roosevelt and Max Beaverbrook. She was a friend of national politicians such as Adlai Stevenson, the Kennedys, Lyndon Johnson, and Nelson Rockefeller. Born into a staunchly Republican German-Jewish banking family, she used her inheritance to further causes of the political left. She used her charm and her social connections in the service of her paper, which was the center of her life. The Lady Upstairs is the portrait of a unique life and a crucial era in American history.
The Lady with the Borzoi: Blanche Knopf, Literary Tastemaker Extraordinaire
by Laura ClaridgeThe untold story of Blanche Knopf, the singular woman who helped define American literatureLeft off her company’s fifth anniversary tribute but described by Thomas Mann as “the soul of the firm,” Blanche Knopf began her career when she founded Alfred A. Knopf with her husband in 1915. With her finger on the pulse of a rapidly changing culture, Blanche quickly became a driving force behind the firm. A conduit to the literature of Langston Hughes and the Harlem Renaissance, Blanche also legitimized the hard-boiled detective fiction of writers such as Dashiell Hammett, James M. Cain, and Raymond Chandler; signed and nurtured literary authors like Willa Cather, Elizabeth Bowen, and Muriel Spark; acquired momentous works of journalism by John Hersey and William Shirer; and introduced American readers to Albert Camus, André Gide, and Simone de Beauvoir, giving these French writers the benefit of her consummate editorial taste. As Knopf celebrates its centennial, Laura Claridge looks back at the firm’s beginnings and the dynamic woman who helped to define American letters for the twentieth century. Drawing on a vast cache of papers, Claridge also captures Blanche’s “witty, loyal, and amusing” personality, and her charged yet oddly loving relationship with her husband. An intimate and often surprising biography, The Lady with the Borzoi is the story of an ambitious, seductive, and impossibly hardworking woman who was determined not to be overlooked or easily categorized.
The Lady's Handbook For Her Mysterious Illness: A Memoir
by Sarah Ramey'A visceral, scathing, erudite read that digs deep into how modern medicine continues to fail women and what can be done about it' Booklist The darkly funny memoir of Sarah Ramey's years-long battle with a mysterious illness that doctors thought was all in her head - but wasn't. A revelation and an inspiration for millions of women whose legitimate health complaints are ignored. In her harrowing, defiant and unforgettable memoir, Sarah Ramey recounts the decade-long saga of how a seemingly minor illness in her senior year of college turned into a prolonged and elusive condition that destroyed her health but that doctors couldn't diagnose or treat. Worse, as they failed to cure her, they hinted that her devastating symptoms were psychological.The Lady's Handbook for Her Mysterious Illness is a memoir with a mission: to help the millions of (mostly) women who suffer from unnamed or misunderstood conditions--autoimmune illnesses, fibromyalgia and chronic fatigue syndrome, chronic Lyme disease, chronic pain and many more. Ramey's pursuit of a diagnosis and cure for her own mysterious illness becomes a page-turning medical mystery that reveals a new understanding of today's chronic illnesses as ecological in nature, driven by modern changes to the basic foundations of health, from the quality of our sleep, diet and social connections to the state of our microbiomes. Her book will open eyes, change lives and, ultimately, change medicine.'Ramey's uncanny grit and fortitude will deeply inspire the multitudes facing similar issues' Publishers Weekly'This is a book for anyone who has ever asked a question that didn't have an immediate or easy answer, anyone who has worried about themselves or a loved one who isn't getting better - despite following all the experts' advice - and anyone interested in their own health, public health or medicine; in other words, it's a book with something resonant and useful for all of us' Chelsea Clinton
The Language Instinct: How The Mind Creates Language
by Steven Pinker"A brilliant, witty, and altogether satisfying book." — New York Times Book ReviewThe classic work on the development of human language by the world’s leading expert on language and the mindIn The Language Instinct, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.
The Language of Asian Gestures: Embodied Words Through the Lens of Film (Routledge Studies in East Asian Translation)
by Jieun Kiaer Loli KimThe Language of Asian Gestures explores Asian gestures as a non-verbal language within the context of films and dramas.This book provides a cross-cultural Asian perspective on a range of important common gestures and their meanings, covering a range of Asian regions including Korea, China, Hong Kong, Japan, Taiwan, Vietnam, Singapore, Thailand, Indonesia, the Philippines, India, and Pakistan. While most studies focus on text-based communication, gestures find themselves overshadowed by text and speech. Asian gestures, too, often reside in the shadow of Eurocentric viewpoints. This book will shift this dynamic and amplify the voices that have typically been marginalised within 20th-century Eurocentric discussions.The book will be informative for students and researchers interested in Asian languages, cultures, film studies, and pragmatics. It bridges the gap between words and gestures, unveiling a world of concealed meanings and enriching our understanding of diverse forms of expression.
The Language of Branding: Theory, Strategies, and Tactics
by Dawn Lerman Robert J. Morais David LunaThe Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
The Language of Business Meetings
by Michael HandfordThis innovative volume presents an in-depth study of the language used by participants in business meetings. The cutting-edge research draws on the Cambridge and Nottingham Business English Corpus (CANBEC), a unique resource which brings together meetings of different types both within and between companies, involving speakers whose roles and responsibilities vary, and who represent a range of nationalities and first languages. Keywords, concordance lines and discourse analysis provide thorough insights into aspects such as the structural stages of meetings, participants' discursive practices, interpersonal language and creativity, and power and constraint. The author concludes by making practical suggestions for using these findings to inform the teaching of business English.
The Language of Corporate Communication: Functional, Pragmatic and Cultural Dimensions
by Elena N. MalyugaThis book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language's power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today's globalized business landscape.
The Language of Everyday Life: An Introduction
by Judy DelinThis is a lively, practical guide that provides a fascinating linguistic description of six familiar text and discourse types, showing how language works in everyday life to perform its particular purpose. Through original examples, students are introduced to a wide-ranging repertoire of analytical concepts and techniques, described in basic, clear terms, and drawn from a broad range of areas of linguistics and language study. The aim of the book is to enable students to discover for themselves what is interesting about different language situations, and to begin to interrogate the relationship between language, society, and ideology. The Language of Everyday Life includes: topics for discussion; exercises, and; further readings; extensive glossary of technical terms; a practical guide to project work.
The Language of Hallyu: More than Polite
by Jieun KiaerThe Language of Hallyu will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost in translation, hidden under subtitles. Over the past decade, hallyu (the Korean wave) has exploded in popularity around the globe. K-films, K-drama, and K-pop were once small subcultures, known mostly by Korea’s East and Southeast Asian neighbours and Korean diaspora. Now, K-content has entered the international mainstream. Consequently, interest in Korean language has grown, while interest in language learning in general has decreased. Many textbooks emphasise that Korean is a ‘polite’ language, but this book will highlight that this is not the case. The Language of Hallyu examines popular K-content, including Parasite (2019), Minari (2020), Squid Game (2021), and Pachinko (2022). The author introduces language stylistics to explain how Koreans style their language to suit every occasion. She argues that they do this via a process of visual scanning and social tuning, whereby visual clues are assessed in tangent with an individual’s sociocultural awareness. The author concludes by highlighting the danger of the jondaemal/banmal (polite/casual speech) divide, demonstrating that Korean language is so much more than polite. This book will be of interest to students and researchers in Korean language and culture, particularly those interested in linguistics and pragmatics.
The Language of Journalism: Volume 1, Newspaper Culture (Language Of Journalism Ser.)
by Melvin J. LaskyThe newspaper is to the twentieth century what the novel was for the nineteenth century: the expression of popular sentiment. In the first of a three-volume study of journalism and what it has meant as a source of knowledge and as a mechanism for orchestrating mass ideology, Melvin J. Lasky provides a major overview. His research runs the gamut of material found in newspapers, from the trivial to the profound, from pseudo-science to habits of solid investigation.The volume is divided into four parts. The first attacks deficiencies in grammar and syntax with examples from newspapers and magazines drawn from the German as well as English-language press. The second examines the key issues of journalism: accuracy and authenticity. Lasky provides an especially acute account of differences between active literacy and passive viewing, or the relationship of word and picture in defining authenticity.The third part emphasizes the problem of bias in everything from racial reporting to cultural correctness. This is the first systematic attempt to study racial nomenclature, identity-labeling, and literary discrimination. Lasky follows closely the model set by George Orwell a half century earlier. The final section of the work covers the competition between popular media and the redefinition of pornography and its language. The volume closes with an examination of how the popular culture both influenced and was influential upon literary titans like Hemingway, Lawrence, and Tynan.
The Language of Law and Food: Metaphors of Recipes and Rules (Juris Diversitas)
by Salvatore MancusoThis book reconsiders the use of food metaphors and the relationship between law and food in an interdisciplinary perspective to examine how food related topics can be used to describe or identify rules, norms, or prescriptions of all kinds. The links between law and food are as old as the concept of law. Many authors have been using such links in creative ways to express specific features of law. This is because the language of food and cooking offers legal thinkers and teachers mouth-watering metaphors, comparing rules to recipes, and their combination to culinary processes. This collection focuses on this relationship between law and food and takes us far beyond their mere interaction, to explore different ways of using these two apparently so diverse elements to describe different phenomena of the legal reality. The authors use the link between food and law to describe different aspects of the legal landscape in different areas and jurisdictions. Bringing together metaphors and indirect correlations between law and food, the book explores different models of approaching legal issues and considering different legal challenges from a completely new perspective, in line with the multidisciplinary approach that leads comparative legal studies today and, to a certain extent, revisiting and enriching it. With contributions in English and French, the book will be of interest to academics and researchers working in the areas of law and food, law and language, and comparative legal studies.
The Language of Leaders
by Kevin MurrayThe traditional model for what constitutes a good leader is changing and CEOs and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Based on original interviews with an extraordinary list of 60 top leaders from a wide range business and public sectors, The Language of Leaders, now in paperback, provides a unique insight into how they have responded to the demands of a transparent world, reports on what they have learned, and creates a lexicon for successful communication. Their message is resoundingly clear - communication is a now a crucial top three skill of leadership. Filled with actionable lessons and insights from leading CEOs of high-profile global organisations, The Language of Leaders is a book that anybody in a leadership position, or who aspires to lead, should read and keep on their desks.
The Language of Leadership: How to Engage and Inspire Your Team
by Joel SchwartzbergConvey the essence of leadership with every communication. Everything you communicate has the power to secure or sabotage your impression. But while you may be an empathic, visionary, responsive, inspiring, authentic, supportive, and humble leader, the lasting impact of those qualities hinges on your ability to communicate them effectively in words and expressions. Drawing on his decades of experience as a presentation coach, executive speechwriter, and national champion public speaker, Joel Schwartzberg offers unique mindsets, actionable tactics, and diverse examples to help you leverage the most powerful leadership tool you have: your voice. Whether you're giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential practices for establishing authority and engaging your audience. The Language of Leadership will show you how to inspire, not merely inform, communicate with purpose and power, and sell—not just share—your most important ideas.
The Language of Liberty: The Political Speeches And Writings Of Abraham Lincoln:bicentennial Edition (Gateway Heritage Series)
by Joseph R. FornieriThe Civil War is a defining event in American history and Abraham Lincoln is the central figure of both the Civil War and American history. In his struggle to preserve the Union and redeem the nation from the original sin of slavery, Abraham Lincoln provided the most compelling expression of the American Dream and the preeminent justification of the American regime. Indeed, at Gettysburg he distilled the very essence of the nation's political creed. His political thought and leadership are of enduring significance to democracy at home and abroad. <P><P>To further appreciate and perpetuate Lincoln's legacy, The Language of Liberty offers the definitive one-volume collection of the Sixteenth President's speeches and writings. Unlike so many other collections, in which Lincoln's speeches and writings have been substantially edited, this volume provides a comprehensive selection of the Sixteenth President's most important speeches and writings in their entirety.The volume is conveniently divided both chronologically and thematically into five periods/chapters from 1832-1865. <P><P>A final chapter offers a compilation of Lincoln's speeches and writings on the theme of religion and politics. Each speech is preceded by an informative head-note, which places Lincoln's words in context for the reader. In addition, each period/chapter includes a concise historical, political, and biographical overview of the major events in Lincoln's life and the life of the nation, thereby providing an even wider context for understanding the Sixteenth President's language of liberty. <P><P>To assist the reader, crucial terms, dates, events and issues of the Civil War have been defined. Also unique to this volume is the final section on Lincoln's Political Faith, which includes an offering of his public and private utterances on religion, and a definition of this political faith based upon the first principles of the Declaration of Independence.A selected bibliography of secondary sources has been included for further reading on various topics related to the Sixteenth President. <P><P>Finally, the volume includes an extensive introduction on Lincoln's Prudent Leadership and his application of the natural law to the circumstances of the Civil War Era. Indeed, this introduction provides a crucial understanding of the relationship between Lincoln's political thought and political action, between the world of theory and practice. <P><P>In sum, The Language of Liberty provides an indispensable guide to the lay reader, the Lincoln aficionado, and the scholar. All now have access to a single volume collection of his great political speeches and writings with unedited versions, concise historical overviews, and scholarly reflections on the enduring significance of Lincoln's political philosophy.
The Language of Life
by James LullCommunication in its most basic form--the sending of signals and exchange of messages within and between organisms--is the heart of evolution. From the earliest life-forms to Homo sapiens, the great chain of communication drives the evolutionary process and is the indispensable component of human culture. That is the central message of this unique perspective on both the biological evolution of life and the human development of culture. The book explores the totality of communication processes that create and sustain biological equilibrium and social stability. The authors argue that this ubiquitous connectivity is the elemental unity of life. Introducing a new subdiscipline--evolutionary communication--the authors analyze the core domains of life--sheer survival, sex, culture, morality, religion, and technological change--as communications phenomena. What emerges from their analysis is a brilliant interpretation of life interconnected through communication from the basic molecular level to the most sophisticated manifestations of culture. Challenging the boundaries of conventional approaches to cultural analysis, this is an original and engaging view of evolution and an encouraging prognosis for our collective future.
The Language of Life and Death
by William LabovWe share the experience of others through the stories they tell of the crucial events in their lives. This book provides a rich range of narratives that grip the reader's attention together with an analysis of how it is done. While remaining true to the facts, narrators use linguistic devices to present themselves in the best possible light and change the listener's perception of who is to blame for what has occurred. William Labov extends his widely used framework for narrative analysis to matters of greatest human concern: the danger of death, violence, premonitions, and large-scale community conflicts. The book also examines traditional epic and historical texts, from Herodotus and the Old Testament to Macaulay, showing how these literary genres draw upon the techniques of personal narratives. Not only relevant to students of narratology, discourse and sociolinguistics, this book will be rewarding reading for anyone interested in the human condition.
The Language of Negotiation: A Handbook of Practical Strategies for Improving Communication
by Joan MulhollandThe Language of Negotiation aims to heighten awareness of language and to suggest practical ways to use language-related tactics to get results. It encourages the reader to recognise negotiation as a specifically language-centred activity and demonstrates how learning to use language effectively can radically improve negotiation skills. The book features: A step-by-step guide on the practice of negotiation, from preparation to follow-up after the event Chapters on various aspects of negotiation, such as the spoken, written and interpersonal sides, as well as media interviewing and using the phone. Specific and useful strategies for actions like advising, complaining, confirming and dismissing. A range of effective and informative examples throughout, designed to show the value of enhanced language use and practical exercises to encourage the reader to apply the ideas to their own practice. The Language of Negotiation will be of value to all those in business and professional life whose work involves negotiation. It will also be of particular interest to students in graduate schools of business or management and to anyone who has an interest in improving their negotiation skills. No prior knowledge of language theory is assumed on the part of the reader.
The Language of Organizational Styling
by Lionel WeeThe ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.
The Language of Patient Feedback: A Corpus Linguistic Study of Online Health Communication (Routledge Applied Corpus Linguistics)
by Paul Baker Craig Evans Gavin BrookesThe Language of Patient Feedback provides a unique insight into a diverse range of issues related to healthcare. Through the comprehensive and detailed interrogation of 29 million words of online patient feedback on the NHS in England, as well as 11 million words of responses to the feedback from NHS providers, this book: Uses a combination of computer-assisted and human analysis (Corpus-Assisted Discourse Analysis) to examine the extent to which characteristics like age and gender result in different types of evaluation. Investigates why nurses, doctors, dentists and receptionists are associated with very distinct types of feedback. Demonstrates the ways that NHS staff respond to comments and what this reveals about underlying institutional ideologies and practices. Concludes with suggestions for key recommendations that the NHS could act upon to improve the overall level of care it provides, as well as reflecting on what patient evaluation can actually tell us. The Language of Patient Feedback is key reading for anyone undertaking research within corpus linguistics, discourse analysis and health communication.
The Language of Persuasion in Politics and the Media: An Introduction
by Alan PartingtonThis bestselling introductory textbook examines the relationship between politicians, the press and the public through the language they employ. Now fully revised with new material on delegitimisation, ‘fake news’, disinformation, (self-)censorship, ‘conspiracy theories’ and ‘Zombie’ narratives, key topics include:• Evaluation, the ‘engine’ of persuasion.• ‘Spin’, ‘spin control’ and ‘image’ politics.• Models of persuasion, including authority, contrast, problem-solution, association, ‘garden path.’• Pseudo-logical and ‘post-truth’ arguments.• Humour, irony and satire.• Metaphors: use, misuse and dangers.• Election rhetoric.Extracts from speeches, soundbites, newspapers and blogs, social media, interviews, press conferences, election slogans and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can help us appreciate, exploit and protect ourselves from the art of persuasion.With a wide variety of practical examples, on both recent issues and historically significant ones, every topic is complemented with guiding tasks, queries and exercises, with keys and commentaries at the end of each unit. This highly original textbook is ideal for all introductory courses on language and politics, media language, rhetoric and persuasion, discourse studies and related areas.