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Stories Make the World: Reflections on Storytelling and the Art of the Documentary
by Stephen MostSince the beginning of human history, stories have helped people make sense of their lives and their world. Today, an understanding of storytelling is invaluable as we seek to orient ourselves within a flood of raw information and an unprecedented variety of supposedly true accounts. In Stories Make the World, award-winning screenwriter Stephen Most offers a captivating, refreshingly heartfelt exploration of how documentary filmmakers and other storytellers come to understand their subjects and cast light on the world through their art. Drawing on the author's decades of experience behind the scenes of television and film documentaries, this is an indispensable account of the principles and paradoxes that attend the quest to represent reality truthfully.
Stories My Father Told Me: Notes From The Lyons Den
by Charles Osgood Jeffrey LyonsThis amazing collection of choice anecdotes takes us right back to the Golden Age of New York City nightlife, when top restaurants like Toots Shor's, "21," and Sardi's, as well as glittering nightclubs like the Stork Club, Latin Quarter, and El Morocco, were the nightly gathering spots for great figures of that era: movie and Broadway stars, baseball players, champion boxers, comedians, diplomats, British royalty, prize-winning authors, and famous painters. From Charlie Chaplin to Winston Churchill, from Ethel Barrymore to Sophia Loren, from George Burns to Ernest Hemingway, from Joe DiMaggio to the Duke of Windsor: Leonard Lyons knew them all. For forty glorious years, from 1934 to 1974, he made the daily rounds of Gotham nightspots, collecting the exclusive scoops and revelations that were at the core of his famous newspaper column, "The Lyons Den."In this entertaining volume Jeffrey Lyons has assembled a considerable compilation of anecdotes from his father's best columns, and has also contributed a selection of his own interviews with stars of today, including Penélope Cruz and George Clooney, among others. Organized chronologically by decade and subdivided by celebrity, Stories My Father Told Me offers fascinating, amusing stories that are illustrated by approximately seventy photographs. He so captured the tenor of those exciting times that the great Lincoln biographer Carl Sandburg said: "Imagine how much richer American history would have been had there been a Leonard Lyons in Lincoln's time."
Stories of Life in the Workplace: An Open Architecture for Organizational Narratology (Routledge Communication Series)
by George H. Morris Larry BrowningAddressing both renowned theories and standard applications, Stories of Life in the Workplace explains how stories affect human practices and organizational life. Authors Larry Browning and George H. Morris explore how we experience, interpret, and personalize narrative stories in our everyday lives, and how these communicative acts impact our social aims and interactions. In pushing the boundaries of how we perceive narrative and organization, the authors include stories that are broadly applicable across all concepts and experiences. With a perception of narrative and its organizational application, chapters focus on areas such as pedagogy, therapy, project management, strategic planning, public communication, and organizational culture. Readers will learn to: differentiate and gain an in-depth understanding of perspectives from varying narrators; recognize how stories are constructed and used in organizations, and modify the stories they tell; view stories as a means to promote an open exchange of creativity. By integrating a range of theories and practices, Browning and Morris write for an audience of narrative novices and scholars alike. With a distinctive approach and original insight, Stories of Life in the Workplace shows how individuality, developing culture, and the psychology of the self are constructed with language—and how the acceptance of one’s self is accomplished by reaffirming and rearranging one’s story.
Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
by Matthew DicksWIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: • The three elements of a winning story: stakes, suspense, and surprise • Finding the right narrative structure (and why beginning at the beginning isn’t always the best method) • The power of being vulnerable: how admitting your mistakes can build rapport with audiences • When and how to use humor • Zigging while others zag: making yourself stand out from competitors Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.
Stories that Changed America: Muckrakers of the 20th Century
by Hugh Downs Carl JensenExuberantly written, highly informative, Jensen's Stories That Changed America examines the work of twenty-one investigative writers, and how their efforts forever changed our country. Here are the pioneering muckrakers, like Upton Sinclair, author of the fact-based novel The Jungle, that inspired Theodore Roosevelt to sign the Pure Food and Drug Act into law; "Queen of the Muckrakers" Ida Mae Tarbell, whose McClure magazine exposés led to the dissolution of Standard Oil's monopoly; and Lincoln Steffens, a reporter who unearthed corruption in both municipal and federal governments. You'll also meet Margaret Sanger, the former nurse who coined the term "birth control"; George Seldes, the most censored journalist in American history; Nobel Prize-winning novelist John Steinbeck; environmentalist Rachel Carson; National Organization of Women founder Betty Friedan; African American activist Malcolm X; consumer advocate Ralph Nader; and Bob Woodward and Carl Bernstein, the Pulitzer Prize-winning reporters whose Watergate break-in coverage brought down President Richard Nixon. The courageous writers Jensen includes in this deftly researched volume dedicated their lives to fight for social, civil, political and environmental rights with their mighty pens.
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
by Kindra HallThe moment you take control of your stories, you take control of your business and your life.You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.But what stories do you need to tell? And how do you tell them?In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:the Value Story, to convince customers they need what you provide;the Founder Story, to persuade investors and customers your organization is worth the investment;the Purpose Story, to align and inspire your employees and internal customers; andthe Customer Story, to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.Every person, every organization has at least four stories at their disposal. Will you tell yours?
The Storm is Here: America on the Brink
by Luke MogelsonThe New Yorker's award-winning war correspondent returns to his own country to chronicle a story of mounting civic breakdown and violent disorder, in a vivid eyewitness narrative of revelatory explanatory power.'This is a searing book, exquisitely reported, lyrically told, and so vivid it will make your heart stop-a dark journey into what ails America' Patrick Radden KeefeOn the morning of January 6, a gallows was erected on the National Mall in Washington, D.C. A little after noon, as thousands of Trump supporters marched past the structure, some paused to climb its wooden steps and take pictures of the US Capitol framed within an oval noose. Up ahead, the dull thud of stun grenades could be heard, accompanied by bright flashes. Several people carried Confederate flags. Others had Tasers, baseball bats, bear spray, and truncheons. 'They need help!' a man shouted. 'It's us versus the cops!' No one seemed surprised by what was taking place. There was an eerie sense of inexorability, mixed with nervous hesitation. It reminded me of combat: the slightly shocked, almost bashful moment when bravado, fantasy, and training crash against reality.In early 2020, Luke Mogelson, who had been living in France and covering the Global War on Terrorism, returned home to report on the social discord that the pandemic was bringing to the fore in the US. Soon, he found himself embedded with militias descending on the Michigan state capitol. From there, the story swept him on to Minneapolis, then to Portland, and ultimately to Washington, D.C. His stories for The New Yorker were hailed as essential first drafts of history. They were just the tip of the iceberg.The Storm Is Here is the definitive eyewitness account of how--during a season of sickness, economic uncertainty, and violence--a large segment of Americans became convinced that they needed to rise up against dark forces plotting to take their country away from them, and then did just that. It builds month by month, through vivid depictions of events on the ground, from the onset of the pandemic to the attack on the US Capitol--during which Mogelson was in the Senate chamber with the insurrectionists--and its aftermath. Bravely reported and beautifully written, Mogelson's book follows the tradition of some of the essential chronicles of war and unrest of our time.
The Storm is Here: America on the Brink
by Luke MogelsonThe Storm is Here is a record of a year that changed America.The New Yorker's award-winning war correspondent returns to his own country to chronicle a story of mounting civic breakdown and violent disorder, in a vivid eyewitness narrative of revelatory explanatory powerOn the morning of January 6, a gallows was erected on the National Mall in Washington, D.C. A little after noon, as thousands of Trump supporters marched past the structure, some paused to climb its wooden steps and take pictures of the US Capitol framed within an oval noose. Up ahead, the dull thud of stun grenades could be heard, accompanied by bright flashes. Several people carried Confederate flags. Others had Tasers, baseball bats, bear spray, and truncheons. 'They need help!' a man shouted. 'It's us versus the cops!' No one seemed surprised by what was taking place. There was an eerie sense of inexorability, mixed with nervous hesitation. It reminded me of combat: the slightly shocked, almost bashful moment when bravado, fantasy, and training crash against reality.In early 2020, Luke Mogelson, who had been living in France and covering the Global War on Terrorism, returned home to report on the social discord that the pandemic was bringing to the fore in the US. Soon, he found himself embedded with militias descending on the Michigan state capitol. From there, the story swept him on to Minneapolis, then to Portland, and ultimately to Washington, D.C. His stories for The New Yorker were hailed as essential first drafts of history. They were just the tip of the iceberg.The Storm Is Here is the definitive eyewitness account of how--during a season of sickness, economic uncertainty, and violence--a large segment of Americans became convinced that they needed to rise up against dark forces plotting to take their country away from them, and then did just that. It builds month by month, through vivid depictions of events on the ground, from the onset of the pandemic to the attack on the US Capitol--during which Mogelson was in the Senate chamber with the insurrectionists--and its aftermath. Bravely reported and beautifully written, Mogelson's audiobook follows the tradition of some of the essential chronicles of war and unrest of our time.(P) 2022 Penguin Audio
The Storm is Upon Us: How QAnon Became a Movement, Cult, and Conspiracy Theory of Everything
by Mike Rothschild"An ideal tour guide for your journey into the depths of the rabbit hole that is QAnon. It even shows you a glimmer of light at the exit." —Cullen Hoback, director of HBO's Q: Into the Storm Its messaging can seem cryptic, even nonsensical, yet for tens of thousands of people, it explains everything: What is QAnon, where did it come from, and is the Capitol insurgency a sign of where it&’s going next? On October 5th, 2017, President Trump made a cryptic remark in the State Dining Room at a gathering of military officials. He said it felt like &“the calm before the storm&”—then refused to elaborate as puzzled journalists asked him to explain. But on the infamous message boards of 4chan, a mysterious poster going by &“Q Clearance Patriot,&” who claimed to be in &“military intelligence,&” began the elaboration on their own. In the days that followed, Q&’s wild yarn explaining Trump's remarks began to rival the sinister intricacies of a Tom Clancy novel, while satisfying the deepest desires of MAGA-America. But did any of what Q predicted come to pass? No. Did that stop people from clinging to every word they were reading, expanding its mythology, and promoting it wider and wider? No. Why not? Who were these rapt listeners? How do they reconcile their worldview with the America they see around them? Why do their numbers keep growing? Mike Rothschild, a journalist specializing in conspiracy theories, has been collecting their stories for years, and through interviews with QAnon converts, apostates, and victims, as well as psychologists, sociologists, and academics, he is uniquely equipped to explain the movement and its followers. In The Storm Is Upon Us, he takes readers from the background conspiracies and cults that fed the Q phenomenon, to its embrace by right-wing media and Donald Trump, through the rending of families as loved ones became addicted to Q&’s increasingly violent rhetoric, to the storming of the Capitol, and on. And as the phenomenon shows no sign of calming despite Trump&’s loss of the presidency—with everyone from Baby Boomers to Millennial moms proving susceptible to its messaging—and politicians starting to openly espouse its ideology, Rothschild makes a compelling case that mocking the seeming madness of QAnon will get us nowhere. Rather, his impassioned reportage makes clear it's time to figure out what QAnon really is — because QAnon and its relentlessly dark theory of everything isn&’t done yet.
The Storm Is Upon Us: How QAnon Became a Movement, Cult, and Conspiracy Theory of Everything
by Mike Rothschild***"An ideal tour guide for your journey into the depths of the rabbit hole that is QAnon, and even shows you a glimmer of light at the exit." - Cullen Hoback, director of HBO's Q: Into the StormIn 2017, President Trump made a cryptic remark at a gathering of military officials, describing it as 'the calm before the storm'-then refused to explain himself to puzzled journalists. But on internet message boards, a mysterious poster called 'Q Clearance Patriot' began an elaboration all of their own.Q's wild yarn hinted at a vast conspiracy that satisfied the deepest desires of MAGA-America. None of Q's predictions came to pass. But did that stop people from clinging to every word, expanding Q's mythology, and promoting it ever more widely? No.Conspiracy culture expert Mike Rothschild is uniquely equipped to explain QAnon, from the cults that first fed into it, to its embrace by Trump and the right-wing media. With families torn apart and with the Capitol under attack, he argues that mocking the madness of QAnon will get us nowhere. Instead, he argues that QAnon tells us everything we need to know about global fear after Trump-and that we need to understand it now, because it's not going away.(p) 2021 Octopus Publishing Group
The Storm Is Upon Us: How QAnon Became a Movement, Cult, and Conspiracy Theory of Everything
by Mike Rothschild*****'A chilling overview of a movement that should arguably have no place in any healthy, well-educated society.' - The Telegraph'A compelling book.' - The Guardian'The Storm Is Upon Us is an impressive piece of research and a gripping read. Rothschild's book reads like a thriller, with cliffhangers that leave you eager for the next episode. The trouble, of course, is that it's not fiction.' - The Times'An ideal tour guide for your journey into the depths of the rabbit hole that is QAnon, and even shows you a glimmer of light at the exit.' - Cullen Hoback, director of HBO's Q: Into the StormIn 2017, President Trump made a cryptic remark at a gathering of military officials, describing it as 'the calm before the storm'-then refused to explain himself to puzzled journalists. But on internet message boards, a mysterious poster called 'Q Clearance Patriot' began an elaboration all of their own.Q's wild yarn hinted at a vast conspiracy that satisfied the deepest desires of MAGA-America. None of Q's predictions came to pass. But did that stop people from clinging to every word, expanding Q's mythology, and promoting it ever more widely? No.Conspiracy culture expert Mike Rothschild is uniquely equipped to explain QAnon, from the cults that first fed into it, to its embrace by Trump and the right-wing media. With families torn apart and with the Capitol under attack, he argues that mocking the madness of QAnon will get us nowhere. Instead, he argues that QAnon tells us everything we need to know about global fear after Trump-and that we need to understand it now, because it's not going away.
Störungstolerante Datenauthentifizierung für drahtlose Kommunikation
by Obaid Ur-Rehman Natasa ZivicDieses Buch gibt einen Einblick in die Herausforderungen der Datenauthentifizierung über drahtlose Kommunikationskanäle. Die Autoren gehen davon aus, dass die etablierten Standard-Authentifizierungsmechanismen nicht ausreichen, um Daten wie Sprache, Bilder und Videos über drahtlose Kanäle zu authentifizieren, da die drahtlose Kommunikation durch zahlreiche Störungen gekennzeichnet ist. Die Autoren schlagen neue Mechanismen vor, die auf so genannten Soft-Authentifizierungsalgorithmen basieren, die einige Änderungen an den zu schützenden Daten tolerieren. Die Autoren erklären, dass das Ziel dieser Algorithmen darin besteht, tolerant gegenüber inhaltlichen Änderungen auf Grund von Übertragungsfehler zu sein, aber dennoch in der Lage zu sein, Fälschungen zu erkennen. Ein weiterer Vorteil der Soft-Authentifizierungsalgorithmen besteht darin, dass sie in der Lage sind, die veränderten Stellen zu identifizieren und sie nach Möglichkeit zu korrigieren. Die Autoren zeigen, wie man dies erreicht, indem man die Datenmerkmale mit Hilfe von fehlerkorrigierenden Codes schützt. · Erörtert Methoden zur Authentifizierung von Daten (insbesondere von Bildern) bei Übertragungsstörungen, die bei der drahtlosen Kommunikation auftreten; · Stellt eine neue Klasse von Soft-Authentifizierungsmethoden vor, die anstelle der üblichen Hard-Authentifizierungsmethoden verwendet werden, um geringfügige Änderungen der Bilddaten zu tolerieren; · Verfügt über Authentifizierungsmethoden, die auf der Verwendung von Authentifizierungscodes und digitalen Wasserzeichen basieren
The Story: A Reporter's Journey
by Judith MillerStar reporter for the New York Times, the world's most powerful newspaper; foreign correspondent in some of the most dangerous fields; Pulitzer winner; longest jailed correspondent for protecting her sources, Judith Miller is highly respected and controversial. In this memoir, she turns her reporting skills on herself with the intensity of her professional vocation.Judy Miller grew up near the Nevada atomic proving ground. She got a job at the New York Times after a suit by women employees about discrimination at the paper and went on to cover national politics, head the paper's bureau in Cairo, and serve as deputy editor in Paris and then deputy at the powerful Washington bureau. She reported on terrorism and the rise of fanatical Islam in the Middle East and on secret biological weapons plants and programs in Iraq, Iran, and Russia. She covered an administration traumatized by 9/11 and an anthrax attack three weeks later. Miller shared a Pulitzer for her reporting. She turns her journalistic skills on herself and her controversial reporting which marshaled evidence that led America to invade Iraq. She writes about the mistakes she and others made on the existence in Iraq of weapons of mass destruction. She addresses the motives of some of her sources, including the notorious Iraqi Chalabi and the CIA. She describes going to jail to protect her sources in the Scooter Libby investigation of the outing of CIA agent Valerie Plame and how the Times subsequently abandoned her after twenty-eight years. The Story describes the real life of a foreign and investigative reporter. It is an adventure story, told with bluntness and wryness.
Story Based Selling
by Jeff BloomfieldAs a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople-and all of us-to immediately connect to a customer's feelings of trust and liking. He thinks teaching sales professionals to close a deal by presenting their product, probing its mutual benefits, and overcoming the customer's objections and skepticism, is a waste of time. Instead, he urges them to tell a great story. Mr. Bloomfield calls upon the latest research in neuroscience to explain the process of communication. The truth is that during the salesperson's engagement with clients, people quickly base their decisions on how they feel, not the way they think, so trying to persuade someone by first imparting lifeless facts and figures is self-defeating. In fact, this information goes right to an area of the listener's brain (the left brain) that drives doubt and skepticism. To make a deal we need to connect with the parts of the customer's brain that inspire emotions of trust and empathy. By telling a story, we can immediately connect to these good gut feelings and drive away the client's fear of being sold. Mr. Bloomfield tells his own engaging stories while teaching step-by-step techniques of intentional storytelling-to create a fast connection with the listener, no matter who is buying or what a person wants to sell.
Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories . . . In Just a Few Hours
by David HutchensStorytelling is humanity&’s oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive. A leader&’s role is to create engagement and belief so that people will act. And there&’s no more powerful way to grab attention, be remembered, and engage action than by telling stories—about who you are, what you do, and why you do it. Today, &“storytelling&” is a hot topic in organizations… but most leaders still struggle to act upon it. How do we find and tell our stories quickly, in an environment of urgency where we can hardly pause to catch our breath? For more than a decade Hutchens has tested his method of rapid and strategic story development with innovation teams in Silicon Valley, across global Fortune 100 leadership teams, and more. Hutchens has honed a unique process that is active, potent, and strategically focused . . . and also a lot of fun. In Story Dash, Hutchens shares a repeatable process to find, develop, and deploy your &“narrative assets&”—that is, your urgent core stories that hold value. Even better, he will help you do it FAST; often in less than a day. Story Dash will help you to: Access your natural capacity for storytelling Find your stories—and figure out which ones to tell Build your narrative so it lands with unforgettable impact Find your own voice of authentic leadership Bring more of who you are to your teams and your markets Fully illustrated and written in a clear, sharp voice, Story Dash shares the fastest way to find lots of stories that will create action around the work you care about most.
The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
by Annette SimmonsFully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
Story Intelligence: Master Story, Master Life
by Richard Stone Scott LivengoodThis book helps you become a master of your story, a pursuit indispensable to personal and professional success. By developing your SQ, you'll amplify and unleash every aspect of your intelligence, including your IQ and EQ. In this book, you'll also learn how you're wired for a story and the ways it can set a positive trajectory for every facet of your life journey. Developing this level of mastery is imperative today because four in ten Americans have not discovered a satisfying life purpose. Nearly a quarter of us-about one hundred million people-do not have a strong sense of what makes our lives meaningful. We need more than ever ritual fires where we can gather to create new stories that transcend the old metanarratives that no longer enrich and satisfy the yearnings of our hearts and souls. Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire, assisting you in illuminating what the Japanese call "ikigai"-translated loosely as "that which most makes one's life seem worth living." Through mastering story, we believe you can build a more durable source of meaning and personal fulfillment, as well as have a broader impact for good in your community and the world. In this book, you'll also learn how to: harness the power of story to live with greater efficacy; become a more influential communicator; solve complex challenges using story-based solutions; transform your workplace and community; heal old wounds, change dysfunctional beliefs, and bridge differences by resolving deeply seated conflicts; and, acquire the narrative tools to craft a more desirable future.
A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade
by Will StorrIn this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade
by Will StorrIn this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade
by Will StorrIn this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
The Story is Everything: Mastering Creative Communication for Business
by Andreas LoizouWe all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.
The Story Is True: The Art and Meaning of Telling Stories
by Bruce JacksonMaking and experiencing stories, remembering and retelling them is something we all do. We tell stories over meals, at the water cooler, and to both friends and strangers. But how do stories work? What is it about telling and listening to stories that unites us? And, importantly, how do we change them-and how do they change us? InThe Story Is True, author, filmmaker, and photographer Bruce Jackson explores the ways we use the stories that become a central part of our public and private lives. He examines, as no one before has, how stories narrate and bring meaning to our lives, by describing and explaining how stories are made and used. The perspectives shared in this engaging book come from the tellers, writers, filmmakers, listeners, and watchers who create and consume stories. Jackson writes about his family and friends, acquaintances and experiences, focusing on more than a dozen personal stories, from oral histories, such as conversations the author had with poet Steven Spender, to public stories, such as what happened when Bob Dylan "went electric"at the 1965 Newport Folk Festival. Jackson also investigates how "words can kill," showing how diction can be an administrator of death, as in Nazi extermination camps. And finally, he considers the way lies come to resemble truth, showing how the stories we tell, whether true or not, resemble truth to the teller. Ultimately,The Story Is Trueis about the place of stories-fiction or real-and the impact they have on the lives of each one of us.
The Story Of English, Third Revised Edition
by Robert Mccrum William Cran Robert MacneilNow revised, The Story of English is the first book to tell the whole story of the English language. Originally paired with a major PBS miniseries, this book presents a stimulating and comprehensive record of spoken and written English—from its Anglo-Saxon origins some two thousand years ago to the present day, when English is the dominant language of commerce and culture with more than one billion English speakers around the world. From Cockney, Scouse, and Scots to Gulla, Singlish, Franglais, and the latest African American slang, this sweeping history of the English language is the essential introduction for anyone who wants to know more about our common tongue.
Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
by Lisa Cron&“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.&”—Seth Godin, author of The Practice A step-by-step guide to using the brain&’s hardwired need for story to achieve any goal, from the author of Wired for Story Whether you&’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn&’t just one way to persuade. It&’s the way. It&’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.That is the power of story. Use it wisely.