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The New Censorship: Inside the Global Battle for Media Freedom (Columbia Journalism Review Books)
by Joel SimonJournalists are being imprisoned and killed in record numbers. Online surveillance is annihilating privacy, and the Internet can be brought under government control at any time. Joel Simon, the executive director of the Committee to Protect Journalists, warns that we can no longer assume that our global information ecosystem is stable, protected, and robust. Journalists are increasingly vulnerable to attack by authoritarian governments, militants, criminals, and terrorists, who all seek to use technology, political pressure, and violence to set the global information agenda.Reporting from Pakistan, Russia, Turkey, Egypt, and Mexico, among other hotspots, Simon finds journalists under threat from all sides. The result is a growing crisis in information—a shortage of the news we need to make sense of our globalized world and fight human rights abuses, manage conflict, and promote accountability. Drawing on his experience defending journalists on the front lines, he calls on "global citizens," U.S. policy makers, international law advocates, and human rights groups to create a global freedom-of-expression agenda tied to trade, climate, and other major negotiations. He proposes ten key priorities, including combating the murder of journalists, ending censorship, and developing a global free-expression charter to challenge the criminal and corrupt forces that seek to manipulate the world's news.
The New Censorship: Inside the Global Battle for Media Freedom (Columbia Journalism Review)
by Joel SimonAn examination of how the media is under fire and how to safeguard journalists and the information they seek to share with the public.Journalists are being imprisoned and killed in record numbers. Online surveillance is annihilating privacy, and the Internet can be brought under government control at any time. Joel Simon, the executive director of the Committee to Protect Journalists, warns that we can no longer assume that our global information ecosystem is stable, protected, and robust. Journalists are increasingly vulnerable to attack by authoritarian governments, militants, criminals, and terrorists, who all seek to use technology, political pressure, and violence to set the global information agenda.Reporting from Pakistan, Russia, Turkey, Egypt, and Mexico, among other hotspots, Simon finds journalists under threat from all sides. The result is a growing crisis in information—a shortage of the news we need to make sense of our globalized world and fight human rights abuses, manage conflict, and promote accountability. Drawing on his experience defending journalists on the front lines, he calls on &“global citizens,&” U.S. policy makers, international law advocates, and human rights groups to create a global freedom-of-expression agenda tied to trade, climate, and other major negotiations. He proposes ten key priorities, including combating the murder of journalists, ending censorship, and developing a global free-expression charter to challenge the criminal and corrupt forces that seek to manipulate the world's news.&“Wise and insightful. [Simon] offers hope to all who care about maintaining the free flow of information in a world full of would-be censors.&”—Ann Cooper, Columbia Journalism School
The New Communications Technologies: Applications, Policy, and Impact
by Barbara Morgenstern Michael MirabitoAs new communications applications are developed and brought to market, it is vital for communications professionals to keep abreast of these issues. Since the technologies and applications also affect our daily lives, it is important to understand how they will shape the country and, by extension, the world at large. International censorship, the impact of the Internet and wireless tools, and th legisation following the World Trade Center bombing all fall into this category.The New Communications Technologies, Fifth Edition, provides vital information on the new and emerging technologies that will shape the way communicators do business. The book explores the new communications technologies and covers topics ranging from multimedia and production to satellites to digital communication. Just as important, the book examines the social, economic, and political impact brought about by the adoption of such technologies and applications; this fallout includes privacy concerns, First Amendment issues, and the implications raised by biometric systems.
The New Community Rules: Marketing on the Social Web
by Tamar WeinbergBlogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you:Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awarenessLearn the art of conversation marketing, and how social media thrives on honesty and transparencyManage and enhance your online reputation through the social webTap into the increasingly influential video and podcasting marketDiscover which tactics work -- and which don't -- by learning about what other marketers have triedMany consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
The New Digital Storytelling: Creating Narratives With New Media
by Bryan AlexanderWritten for everyone interested in the communication potential of digital media, including educators, marketers, communication professionals, and community activists, this is the ultimate guide to harnessing technology for storytelling. No other book covers the digital storytelling movement as thoroughly as this updated second edition of a popular work, nor does any incorporate as many technologies, from video to augmented reality, mobile devices to virtual reality. <p><p> The book combines history, analysis, and practical guidance about digital storytelling. It begins with a history that encompasses an exploration of storytelling itself, as well as a description of narratives using digital tools from the 1980s through 2000. From there, the author dives into modern digital storytelling, offering analysis and guidance regarding the use of digital video, podcasting, social media, gaming, mobile devices, and virtual and augmented reality. The work concludes with practical advice about how to create and share digital stories using the most current tools so even the new would-be storyteller can create their first digital narrative. <p> Of course, the second edition is updated to take into account the many ways the field has advanced since the original book appeared. With many new examples of digital stories, this edition's evidence base is current and fresh. New or transformed technologies are also addressed, including virtual reality; mobile devices that have become mainstream tools for creating, sharing, and experiencing digital stories; and the wide variety of new storytelling apps and services.
The New Ethics of Journalism: Principles for the 21st Century
by Tom Rosenstiel Kelly McBrideFeaturing a new code of ethics for journalists and essays by 14 journalism thought leaders and practitioners, this authoritative, practical book examines the new pressures brought to bear on journalism by technology and changing audience habits. It offers a new framework for making critical moral choices, as well as case studies that reinforce the concepts and principles rising to prominence in 21st century communication. The book addresses the unique problems facing journalism today, including how we arrive at truth in an era of abundant and unverified information; the evolution of new business models and partnerships; the presence of journalists on independent social media platforms; the role of diversity; the meaning of stories; the value of images; and the role of community in the production of journalism.
The New Face of War: How War Will Be Fought in the 21st Century
by Bruce D. BerkowitzAs American and coalition troops fight the first battles of this new century -- from Afghanistan to Yemen to the Philippines to Iraq -- they do so in ways never before seen. Until recently, information war was but one piece of a puzzle, more than a sideshow in war but far less than the sum total of the game. Today, however, we find information war revolutionizing combat, from top to bottom. Gone are the advantages of fortified positions -- nothing is impregnable any longer. Gone is the reason to create an overwhelming mass of troops -- now, troop concentrations merely present easier targets. Instead, stealth, swarming, and "zapping" (precision strikes on individuals or equipment) are the order of the day, based on superior information and lightning-fast decision-making. In many ways, modern warfare is information warfare. Bruce Berkowitz's explanation of how information war revolutionized combat and what it means for our soldiers could not be better timed. As Western forces wage war against terrorists and their supporters, in actions large and small, on several continents, The New Face of War explains how they fight and how they will win or lose. There are four key dynamics to the new warfare: asymmetric threats, in which even the strongest armies may suffer from at least one Achilles' heel; information-technology competition, in which advantages in computers and communications are crucial; the race of decision cycles, in which the first opponent to process and react to information effectively is almost certain to win; and network organization, in which fluid arrays of combat forces can spontaneously organize in multiple ways to fight any given opponent at any time. America's use of networked, elite ground forces, in combination with precision-guided bombing from manned and unmanned flyers, turned Afghanistan from a Soviet graveyard into a lopsided field of American victory. Yet we are not invulnerable, and the same technology that we used in Kuwait in 1991 is now available to anyone with a credit card and access to the Internet. Al Qaeda is adept in the new model of war, and has searched long and hard for weaknesses in our defenses. Will we be able to stay ahead of its thinking? In Iraq, Saddam's army is in no position to defeat its enemies -- but could it defend Baghdad? As the world anxiously considers these and other questions of modern war, Bruce Berkowitz offers many answers and a framework for understanding combat that will never again resemble the days of massive marches on fortress-like positions. The New Face of War is a crucial guidebook for reading the headlines from across our troubled planet.
The New Girl: A Trans Girl Tells It Like It Is
by Rhyannon Styles'Inspiring and heart-wrenching' Paloma Faith 'Love Rhyannon. Love this book' Grace Dent The remarkable transgender memoir you won't stop hearing about. Rhyannon Styles will do for transgender what Matt Haig did for mental health. Elle columnist Rhyannon Styles tells her unforgettable life story in THE NEW GIRL, reflecting on her past and charting her incredible journey from male to female. A raw, frank and utterly moving celebration of life.Imagine feeling lost in your own body. Imagine spending years living a lie, denying what makes you 'you'. This was Ryan's reality. He had to choose: die as a man or live as a woman.In 2012, Ryan chose Rhyannon. At the age of thirty she began her transition, taking the first steps on the long road to her true self.Rhyannon holds nothing back in THE NEW GIRL, a heartbreakingly honest telling of her life. Through her catastrophic lows and incredible highs, she paints a glorious technicolour picture of what it's like to be transgender. From cabaret drag acts, brushes with celebrity and Parisian clown school, to struggles with addiction and crippling depression, Rhyannon's story is like nothing you've read before.Narrated with searing honesty, humour and poignancy, THE NEW GIRL is a powerful book about being true to ourselves, for anyone who's ever felt a little lost.
The New Girl: A Trans Girl Tells It Like It Is
by Rhyannon Styles'Inspiring and heart-wrenching' Paloma Faith 'Love Rhyannon. Love this book' Grace Dent The remarkable transgender memoir you won't stop hearing about. Rhyannon Styles will do for transgender what Matt Haig did for mental health. Elle columnist Rhyannon Styles tells her unforgettable life story in THE NEW GIRL, reflecting on her past and charting her incredible journey from male to female. A raw, frank and utterly moving celebration of life.Imagine feeling lost in your own body. Imagine spending years living a lie, denying what makes you 'you'. This was Ryan's reality. He had to choose: die as a man or live as a woman.In 2012, Ryan chose Rhyannon. At the age of thirty she began her transition, taking the first steps on the long road to her true self.Rhyannon holds nothing back in THE NEW GIRL, a heartbreakingly honest telling of her life. Through her catastrophic lows and incredible highs, she paints a glorious technicolour picture of what it's like to be transgender. From cabaret drag acts, brushes with celebrity and Parisian clown school, to struggles with addiction and crippling depression, Rhyannon's story is like nothing you've read before.Narrated with searing honesty, humour and poignancy, THE NEW GIRL is a powerful book about being true to ourselves, for anyone who's ever felt a little lost.
The New How
by Nilofer MerchantWhat people are saying about The New How "How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of InnovationOnce in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided
The New How [Paperback]: Creating Business Solutions Through Collaborative Strategy
by Nilofer MerchantWhat people are saying about The New How"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."--Seth Godin, author of Linchpin"The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book."--Barry Posner, author of The Leadership Challenge"Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets."--Mark Interrante, VP Content Products, Yahoo, Inc."In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity."--Barry Schwartz, author of The Paradox of Choice: Why More Is Less"Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How."--Padmasree Warrior, CTO, Cisco Systems, Inc."Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way."--Tom Kelley, General Manager, IDEO, and author of Ten Faces of InnovationOnce in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets.Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employeesRecognize that strategy and execution are thoroughly intertwinedUnderstand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategyCreate company strategy and link it to targeted execution, using the practical models and techniques provided
The New ICT Ecosystem
by Martin FransmanThe ICT sector is crucial as a driver of economic and social growth. Not only is it an important industry in its own right, but it also provides the communication and infrastructure without which modern economies could not function. How does this sector work? Why is it stronger in some countries than in others? What should companies, governments and regulators be doing to enhance its contribution? In The New ICT Ecosystem, Martin Fransman answers these and other questions by developing the idea of the ICT sector as an evolving ecosystem. He shows that some components of the ICT ecosystem, particularly the innovation process, work better in some countries and regions (e. g. the USA) than in others (e. g. Europe and the developing world). This enables policy makers and regulators to understand why some parts of the ICT ecosystem are underperforming and what can be done to enhance their performance. The previous edition of The New ICT Ecosystem won the 2008-09 Joseph Schumpeter Prize.
The New Influencing Toolkit
by Tim BakerWithout influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating.
The New Journalism, the New Imperialism and the Fiction of Empire, 1870-1900 (Palgrave Studies in the History of the Media)
by Andrew GriffithsAggressive policy, enthusiastic news coverage and sensational novelistic style combined to create a distinctive image of Britain's Empire in late-Victorian print media. The New Journalism, the New Imperialism and the Fiction of Empire, 1870-1900 traces this phenomenon through the work of editors, special correspondents and authors.
The New Life/La Vita Nuova: A Dual-Language Book
by Dante Alighieri Stanley AppelbaumAn exquisite medley of lyrical verse and poetic prose, La Vita Nuova (The New Life) ranks among the supreme revelations in the literature of love. Its allegorical view of the soul's crisis and growth combines a narrative with meditations, dreams, songs, and prayers.In this masterpiece of his youth, Dante assembles a selection of his love poems within a prose framework that situates them chronologically and autobiographically. The result is a history of his love for Beatrice, the muse he encountered in childhood who continued to influence him long after her marriage and early death. Upon completing this work in 1294, the future author of The Divine Comedy pledged to write of Beatrice "what has never before been written of any woman."Instructors and students of Italian, as well as anyone interested in the masterworks of world literature, will appreciate this dual-language edition. It features a new English translation, in addition to an informative introduction and helpful notes.
The New Media Monopoly
by Ben H. BagdikianWhen the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers, and movie companies has dwindled from fifty to ten to five.The most respected critique of modern mass media ever issued is now published in a completely updated and revised twentieth anniversary edition.'Ben Bagdikian has written the first great media book of the twenty-first century. The New Media Monopoly will provide a roadmap to understanding how we got here and where we need to go to make matters better.' -Robert McChesney, author of Rich Media, Poor DemocracyFrom the Trade Paperback edition.
The New Media Reader
by Nick Montfort Noah Wardrip-FruinThis reader collects the texts, videos, and computer programs--many of them now almost impossible to find--that chronicle the history and form the foundation of the still-emerging field of new media. General introductions by Janet Murray and Lev Manovich, along with short introductions to each of the texts, place the works in their historical context and explain their significance. The texts were originally published between World War II--when digital computing, cybernetic feedback, and early notions of hypertext and the Internet first appeared--and the emergence of the World Wide Web--when they entered the mainstream of public life. The texts are by computer scientists, artists, architects, literary writers, interface designers, cultural critics, and individuals working across disciplines. The contributors include (chronologically) Jorge Luis Borges, Vannevar Bush, Alan Turing, Ivan Sutherland, William S. Burroughs, Ted Nelson, Italo Calvino, Marshall McLuhan, Billy Kl?Jean Baudrillard, Nicholas Negroponte, Alan Kay, Bill Viola, Sherry Turkle, Richard Stallman, Brenda Laurel, Langdon Winner, Robert Coover, and Tim Berners-Lee. The CD accompanying the book contains examples of early games, digital art, independent literary efforts, software created at universities, and home-computer commercial software. Also on the CD is digitized video, documenting new media programs and artwork for which no operational version exists. One example is a video record of Douglas Engelbart's first presentation of the mouse, word processor, hyperlink, computer-supported cooperative work, video conferencing, and the dividing up of the screen we now call non-overlapping windows; another is documentation of Lynn Hershman's Lorna, the first interactive video art installation.
The New News: The Journalist’s Guide to Producing Digital Content for Online & Mobile News
by Joan Van Tassel Murphy Mary Joseph SchmitzThe New News offers an approachable, practical guide to the 21st-century newsroom, equipping journalists with the skills needed to work expertly, accurately, and efficiently across multiple media platforms. Emphasizing the importance of verification and authentication, the book shows how journalists adapt traditional practices of information-gathering, observation, interviewing, and newswriting for online publications. The text includes comprehensive coverage of key digital and multimedia competencies – capturing multimedia content, "doing" data journalism, mobile reporting, working in teams, participating with global audiences, and building a personal brand. Features developed exclusively for this book include innovative visuals showing the multimedia news structures and workflows used in modern newsrooms; interviews with prominent journalists about their experiences in contemporary journalism; a glossary of up-to-date terms relevant to online journalism; and practical exercises and activities for classroom use, as well as additional downloadable online instructor materials. The New News provides excellent resources to help journalism students and early-career professionals succeed in today’s digital networked news industry. The authors are donating all royalties to nonprofit LION's programs to support local online news publications.
The New Orleans of Lafcadio Hearn: Illustrated Sketches from the Daily City Item (Library of Southern Civilization)
by Delia LaBarreLafcadio Hearn (1850--1904) was a master satirist who displayed a fiery wit both as a writer and as an artist. For seven months in 1880, he surprised and amused the readers of New Orleans with his wood-block "cartoons" and accompanying articles, which were variously funny, scathing, surreal, political, whimsical, and moral. This delightful book collects in their entirety, for the first time, all of the extant satirical columns and woodcut illustrations published in the Daily City Item -- 181 columns in all. Hearn displays immense range, illuminating in words and prints the unique culture of New Orleans, including its Creole history, debauched underworld, corrupt politicians, and voudou practitioners. The columns are expertly annotated by Delia LaBarre, who places them in their unique Crescent City context.With virtually no training in art of any kind, Hearn began creating his illustrations partly to boost the circulation of a small daily newspaper in a competitive market. He believed in the power of satirical cartoons to communicate big ideas in small spaces -- in particular, to reveal the habits, prejudices, and delusions of the current generation. Blind in his left eye (since a boyhood accident) and severely myopic in his right, Hearn nonetheless painstakingly carved out drawings on wood blocks with a penknife to be printed alongside his articles on the newspaper's letterpress. Hearn developed, from the first of these woodcuts to the last, a unique style that expressed the full range of his wit, from razor-sharp condemnation to tender affection.Hearn had a keen eye for the absurd, along with an extraordinary ability to modulate his criticism and praise in a continuum from cauterizing vitriol to palliative balm, from the heaviest sarcasm to the lightest wit. In the pieces collected here, there can be found a unifying thread: Hearn's love/hate relationship with the virtues and vices of New Orleans, a city that continually amused and amazed him.Born in Greece and raised in Ireland, Lafcadio Hearn immigrated to the United States as a teenager and became a newspaper reporter in Cincinnati, Ohio. When he married a black woman, an act that was illegal at the time, the newspaper fired him and Hearn relocated to New Orleans. In the early 1880s his contributions to national publications (like Harper's Weekly and Scribners Magazine) helped mold the popular image of New Orleans as a colorful place of decadence and hedonism. In 1888, Hearn left New Orleans for Japan, where he took the name Koizumi Yakumo and worked as a teacher, journalist, and writer. "And it may come to pass that I shall have stranger things to tell you; for this is a land of magical moons and of witches and of warlocks; and were I to tell you all that I have seen and heard in these years in this enchanted City of Dreams you would verily deem me mad rather than morbid." -- Lafcadio Hearn, 1880, describing New Orleans in a letter to a friend
The New Psychology of Language: Cognitive and Functional Approaches To Language Structure, Volume II (Psychology Press And Routledge Classic Editions Ser.)
by Tomasello MichaelFrom the point of view of psychology and cognitive science, much of modern linguistics is too formal and mathematical to be of much use. The newly emerging approaches to language termed, "Functional and Cognitive Linguistics," however, are much less formally oriented. Instead, functional and cognitive approaches to language structure are typically couched in terms already familiar to cognitive scientists: perception, attention, conceptualization, meaning, symbols, categories, schemas, perspectives, discourse context, social interaction, and communicative goals. The account of human linguistic competence emerging from this new paradigm should be extremely useful to scientists studying how human beings (not formal devices) comprehend, produce, and acquire natural languages. The current volume brings together 10 of the most important linguists in cognitive and functional linguistics whose work is often not easily available to those outside the field. In original contributions, each of these scholars focuses on an important aspect of human linguistic competence, with a special eye to readers who are not professional linguists. Of special importance to all of the contributions are the cognitive and social interactional processes that constitute human linguistic communication. The book is of special interest to psychologists, cognitive scientists, psycholinguists, and developmental psycholinguists, in addition to linguists taking a more psychological approach to language.
The New Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age (Routledge Focus on Public Relations)
by Alison N. NovakThis book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman ScottThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages.<P><P> It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
by David Meerman ScottThe seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
The New Slave Narrative: The Battle Over Representations of Contemporary Slavery
by Laura MurphyA century and a half after the abolition of slavery in the United States, survivors of contemporary forms of enslavement from around the world have revived a powerful tool of the abolitionist movement: first-person narratives of slavery and freedom. Just as Frederick Douglass, Harriet Jacobs, and others used autobiographical testimonies in the fight to eradicate slavery, today’s new slave narrators play a crucial role in shaping an antislavery agenda. Their writings unveil the systemic underpinnings of global slavery while critiquing the precarity of their hard-fought freedom. At the same time, the demands of antislavery organizations, religious groups, and book publishers circumscribe the voices of the enslaved, coopting their narratives in support of alternative agendas.In this pathbreaking interdisciplinary study, Laura T. Murphy argues that the slave narrative has reemerged as a twenty-first-century genre that has gained new currency in the context of the memoir boom, post-9/11 anti-Islamic sentiment, and conservative family-values politics. She analyzes a diverse range of dozens of book-length accounts of modern slavery from Africa, Asia, the United States, the United Kingdom, and Europe, examining the narrative strategies that survivors of slavery employ to make their experiences legible and to promote a reinvigorated antislavery agenda. By putting these stories into conversation with one another, The New Slave Narrative reveals an emergent survivor-centered counterdiscourse of collaboration and systemic change that offers an urgent critique of the systems that maintain contemporary slavery, as well as of the human rights industry and the antislavery movement.
The New White Race: Settler Colonialism and the Press in French Algeria, 1860-1914 (France Overseas: Studies in Empire and Decolonization)
by Charlotte Ann LeggThe New White Race traces the development of the press in Algeria between 1860 and 1914, examining the particular role of journalists in shaping the power dynamics of settler colonialism. Constrained in different ways by the limitations imposed on free expression in a colonial context, diverse groups of European settlers, Algerian Muslims, and Algerian Jews nevertheless turned to the press to articulate their hopes and fears for the future of the land they inhabited and to imagine forms of community which would continue to influence political debates until the Algerian War. The frontiers of these imagined communities did not necessarily correlate with those of the nation—either French or Algerian—but framed processes of identification that were at once local, national, and transnational.The New White Race explores these processes of cultural and political identification, highlighting the production practices, professional networks, and strategic-linguistic choices mobilized by journalists as they sought to influence the sentiments of their readers and the decisions of the French state. Announcing the creation of a &“new white race&” among the mixed European population of Algeria, settler journalists hoped to increase the autonomy of the settler colony without forgoing the protections afforded by their French rulers. Their ambivalent expressions of &“French&” belonging, however, reflected tensions among the colonizers; these tensions were ably exploited by those who sought to transform or contest French imperial rule.