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The Other Kind of Smart: Simple Ways to Boost Your Emotional Intelligence for Greater Personal Effectiveness and Success
by Harvey DeutschendorfEmotional intelligence (EI) coach Harvey Deutschendorf combines his proven techniques with engaging principles of storytelling and fun exercises to show you how you can apply the principles of EI on the job to achieve greater success.Filled with real-life profiles of people who faced emotional intelligence dilemmas and easy-to-implement solutions, Other Kind of Smart offers tools that will bring results in as little as five minutes a day and teaches you how to:develop stress tolerance, cultivate empathy, increase flexibility with coworkers, boost assertiveness, and resolve problems successfully.The difference between those who become successful in life and those who struggle is their ability to exhibit and leverage strong people skills. Complete with an EI quiz that will help you measure their level of emotional intelligence and EI growth, Other Kind of Smart enables all professionals to improve their relationships and increase their effectiveness at work in a practical, accessible way.
The Other Side of Innovation
by Chris Trimble Vijay GovindarajanIn their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills.In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin?In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps:1. Divide the labor2. Assemble the dedicated team3. Manage the partnership4. Formalize the experiment5. Break down the hypothesis6. Seek the truth.The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.
The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities
by Kevin Williams Michael MascioniDigital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.
The Outrage Industry: Political Opinion Media And The New Incivility (Studies In Postwar American Political Development)
by Jeffrey M. Berry Sarah SobierajIn early 2012, conservative radio host Rush Limbaugh claimed that Sandra Fluke, a Georgetown University law student who advocated for insurance coverage of contraceptives, "wants to be paid to have sex." Over the next few days, Limbaugh attacked Fluke personally, often in crude terms, while a powerful backlash grew, led by organizations such as the National Organization for Women. But perhaps what was most notable about the incident was that it wasn't unusual. From Limbaugh's venomous attacks on Fluke to liberal radio host Mike Malloy's suggestion that Bill O'Reilly "drink a vat of poison... and choke to death," over-the-top discourse in today's political opinion media is pervasive. <p><p> Anyone who observes the skyrocketing number of incendiary political opinion shows on television and radio might conclude that political vitriol on the airwaves is fueled by the increasingly partisan American political system. But in The Outrage Industry Jeffrey M. Berry and Sarah Sobieraj show how the proliferation of outrage-the provocative, hyperbolic style of commentary delivered by hosts like Ed Schultz, Bill O'Reilly, and Sean Hannity- says more about regulatory, technological, and cultural changes, than it does about our political inclinations. <p> Berry and Sobieraj tackle the mechanics of outrage rhetoric, exploring its various forms such as mockery, emotional display, fear mongering, audience flattery, and conspiracy theories. They then investigate the impact of outrage rhetoric-which stigmatizes cooperation and brands collaboration and compromise as weak-on a contemporary political landscape that features frequent straight-party voting in Congress. Outrage tactics have also facilitated the growth of the Tea Party, a movement which appeals to older, white conservatives and has dragged the GOP farther away from the demographically significant moderates whose favor it should be courting. <p> Finally, The Outrage Industry examines how these shows sour our own political lives, exacerbating anxieties about political talk and collaboration in our own communities. Drawing from a rich base of evidence, this book forces all of us to consider the negative consequences that flow from our increasingly hyper-partisan political media.
The Outward Mindset: How to Change Lives and Transform Organizations
by The Arbinger InstituteThe new edition of an international bestseller helps individuals and organizations shift to a new mindset that will improve performance, spark collaboration, accelerate innovation, and make your life and the lives of everyone around you better.Without even being aware of it, many of us operate from an inward mindset, a single-minded focus on our own goals and objectives. This book points out the many ways, some quite subtle and deceptive, that this mindset invites tension and conflict. But incredible things happen when people switch to an outward mindset. They intuitively understand what coworkers, colleagues, family, and friends need to be successful and happy. Their organizations thrive, and astonishingly, by focusing on others they become happier and more successful themselves! This new mindset brings about deep and far-reaching changes. The Outward Mindset presents compelling true stories to illustrate the gaps that individuals and organizations typically experience between their actual inward mindsets and their needed outward mindsets. And it provides simple yet profound guidance and tools to help bridge this mindset gap. This new edition includes a new preface, updated case studies, and new material covering Arbinger's latest research on mindsets. In the long run, changing negative behavior without changing one's mindset doesn't last—the old behaviors always reassert themselves. But changing the mindset that causes the behavior changes everything.
The Overnight Résumé: The Fastest Way to Your Next Job
by Donald AsherCall from a headhunter? Layoffs getting a little too close for comfort? Hear about a great new internal opportunity? Getting out of the military? Or just frustrated and wonder if you could do better someplace else? This is the definitive guide to getting you on the market fast. The third edition of The Overnight Resume has been completely revised and updated for everyone--from entry level* to the executive suite--who is serious about getting an interview and landing a job. Tip #1: Never use the term "entry level" in any resume. For hundreds more tips that suit your particular case, just look inside. Information you'll find nowhere else includes: *How to beat other jobseekers at 1,000-to-1 odds. *How to launch a full-scale job search within 24 hours. *How to access the hidden job market where the best jobs are. *What returning parents and returning prisoners have in common. *How to beat resume-sorting software! *Online resumes, HTML, scannable, and portfolio versions. *Differences between East Coast and West Coast resume styles. *How to look like a local, from anywhere in the country! DONALD ASHER is the author of ten books on the topics of careers and higher education. He is a contributing writer for the San Francisco Chronicle, the Wall Street Journal's CareerJournal.com and CollegeJournal.com, USAirways Magazine, MSN Encarta and MSN homepage, Dow Jones's National Business Employment Weekly and Managing Your Career magazines, and many other publications and career sites.
The Overwhelmed Brain: Personal Growth for Critical Thinkers
by Paul ColaianniExpert advice on personal growth and decision-making for deeper thinkers who want more than affirmations and clichés—from the host of the titular podcast.Your stress, anxiety and negative thoughts are huge obstacles to happiness. You must learn to make healthy decisions and place your needs first. This book, The Overwhelmed Brain, provides proven methodologies for smarter, actionable ways to:Be true to yourselfBuild positive relationshipsOvercome stress and anxietyStop self-sabotageMake smart decisionsRise above your fearsWith tips, anecdotes, exercises and expert advice from popular life coach and podcaster Paul Colaianni, The Overwhelmed Brain will empower you to take control over your emotional well-being and act on your dreams, goals and values.
The Oxford Handbook of Cognitive Linguistics
by Dirk Geeraerts Hubert CuyckensThe Oxford Handbook of Cognitive Linguistics presents a comprehensive overview of the main theoretical concepts and descriptive/theoretical models of Cognitive Linguistics, and covers its various subfields, theoretical as well as applied. The first twenty chapters give readers the opportunity to acquire a thorough knowledge of the fundamental analytic concepts and descriptive models of Cognitive Linguistics and their background. The book starts with a set of chapters discussing different conceptual phenomena that are recognized askey concepts in Cognitive Linguistics: prototypicality, metaphor, metonymy, embodiment, perspectivization, mental spaces, etc. A second set of chapters deals with Cognitive Grammar, Construction Grammar, and Word Grammar, which, each in their own way, bring together the basic concepts into aparticular theory of grammar and a specific model for the description of grammatical phenomena. Special attention is given to the interrelation between Cognitive and Construction Grammar. A third set of chapters compares Cognitive Linguistics with other forms of linguistic research (functionallinguistics, autonomous linguistics, and the history of linguistics), thus giving a readers a better grip on the position of Cognitive Linguistics within the landscape of linguistics at large. The remaining chapters apply these basic notions to various more specific linguistic domains, illustrating how Cognitive Linguistics deals with the traditional linguistic subdomains (phonology, morphology, lexicon, syntax, text and discourse), and demonstrating how it handles linguistic variationand change. Finally they consider its importance in the domain of Applied Linguistics, and look at interdisciplinary links with research fields such as philosophy and psychology. With a well-known cast of contributors from around the world, this reference work will be of interest to researchers and advanced students in (cognitive) linguistics, psychology, cognitive science, and anthropology.
The PEERS® Curriculum for School Based Professionals: Social Skills Training for Adolescents With Autism Spectrum Disorder
by Elizabeth A. LaugesonThe PEERS® Curriculum for School-Based Professionals brings UCLA's highly acclaimed and widely popular PEERS program into the school setting. This sixteen-week program, clinically proven to significantly improve social skills and social interactions among teens with autism spectrum disorder, is now customized for the needs of psychologists, counselors, speech pathologists, administrators, and teachers. The manual is broken down into clearly divided lesson plans, each of which have concrete rules and steps, corresponding homework assignments, plans for review, and unique, fun activities to ensure that teens are comfortable incorporating what they've learned. The curriculum also includes parent handouts, tips for preparing for each lesson, strategies for overcoming potential pitfalls, and the research underlying this transformative program.
The PR Agency Handbook
by Regina M. Luttrell Luke W. CapizzoA Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations.
The PR Agency Handbook
by Regina M. Luttrell Luke W. CapizzoA Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations.
The PR Bootcamp: Take Your Business from Invisible to Unstoppable
by Angelica MalinThe PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand. It offers invaluable insights on how to create a successful, objectives-driven PR strategy - without the price tag of an agency - that supports your business goals. This do-it-yourself guide is perfect for businesses, entrepreneurs and founders alike, who want to get featured in the press and get PR results, fast. The PR Bootcamp tells you everything you need to know about creating a successful PR strategy; from what makes a press-worthy story and how to write a great email pitch to editors, to constructing a can't-miss press release and finding free media opportunities for yourself.With a rich mix of case studies, actionable tips and thought-provoking questions for your PR strategy, this book by award-winning entrepreneur Angelica Malin is a commercial, accessible handbook for PR in the digital age.
The PR Campaigns Worktext
by Maria Elles ScottWhy just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext lays out concepts, applications, and examples in campaign building, and then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
The PR Campaigns Worktext
by Maria Elles ScottWhy just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext lays out concepts, applications, and examples in campaign building, and then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
The PR Professional's Handbook
by Caroline BlackAt a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. The book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity.
The PR Professional's Handbook: Powerful, Practical Communications (PR In Practice)
by Caroline BlackAt a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
The Pacific War Uncensored: A War Correspondent's Unvarnished Account of the Fight Against Japan
by Harold Guard John TringA WWII reporter&’s dangerous adventures in Singapore, Malaya, Java, and more. Harold Guard became a war correspondent by chance after he&’d been invalided out of the navy following a submarine accident. Thereafter, working for United Press, he gained a front-row seat to many of the most dramatic battles and events of the century. In March 1942, Guard arrived in Australia, having narrowly escaped from Japanese forces invading Singapore and Java. His dispatches from that disastrous front prompted one observer to comment on &“the crisis days when everybody except Harold Guard was trying to hush up the real situation.&” At the time, he was acclaimed by the Australian press as one of the top four newspapermen covering the war in the Pacific. Over the next three years, Guard was to have many more adventures reporting on the Pacific War, including firsthand experience flying with the US Air Force on twenty-two bombing missions, camping with Allied forces in the deadly jungles of New Guinea, and taking part in attacks from amphibious landing craft on enemy occupied territory. He also traveled into the undeveloped areas of Australia&’s northern territories to report on the construction of air bases being built in preparation for defending the country against the advancing Japanese. What made Harold Guard&’s achievements even more remarkable was that he was disabled and had to walk with a stiff right leg due to his navy injury. Despite this, he often reported from perilous situations at the front line, which gained him considerable notoriety within the newspaper world. Guard endeavored to give honest accounts, and this often brought him into conflict with the military censors. In this book, the full story of Guard&’s experiences and observations during the Pacific War have been reconstructed with the help of his dispatches, private correspondence, telegrams, and audio accounts. No longer subject to censorship, the starkly honest perceptions of how the Allies nearly failed and, at last, finally won the war can now be told.
The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs
by Phil Harris Alberto Bitonti Craig S. Fleisher Anne Skorkjær BinderkrantzThe growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing together grounded international knowledge for our diverse and developing world. The 200+ entries of the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (to be found as a live reference work online here, and published in print in two volumes in 2022) address these research avenues, tackling a growing demand for a comprehensive international reference work regarding key global sectors and policymaking structures, looking beyond the traditional markets of Europe and North America to incorporate practice and research from Asia, Africa, Oceania, and Latin America. This encyclopedia acts as a synthesis of existing research, and aims to aid academics, students, and practitioners navigate their relevant fields around the globe.
The Palgrave Handbook of Applied Linguistics Research Methodology
by Sue Starfield Aek Phakiti Peter De Costa Luke PlonskyThis Handbook provides a comprehensive treatment of basic and more advanced research methodologies in applied linguistics and offers a state-of-the-art review of methods particular to various domains within the field. Arranged thematically in 4 parts, across 41 chapters, it covers a range of research approaches, presents current perspectives, and addresses key issues in different research methods, such as designing and implementing research instruments and techniques, and analysing different types of applied linguistics data. Innovations, challenges and trends in applied linguistics research are examined throughout the Handbook. As such it offers an up-to-date and highly accessible entry point into both established and emerging approaches that will offer fresh possibilities and perspectives as well as thorough consideration of best practices. This wide-ranging volume will prove an invaluable resource to applied linguists at all levels, including scholars in related fields such as language learning and teaching, multilingualism, corpus linguistics, critical discourse analysis, discourse analysis and pragmatics, language assessment, language policy and planning, multimodal communication, and translation.
The Palgrave Handbook of Chinese Language Studies
by Zhengdao YeThis new major reference work provides a comprehensive overview of linguistic phenomena in a variety of Sinitic languages in a global context, highlighting the dynamic interaction between these languages and English. This “living reference work” offers a window into the linguistic sphere in China and beyond, and showcases the latest research into diverse and evolving linguistic phenomena that have resulted from intensified interactions between the Sinophone world and other lingua-spheres. The Handbook is divided into five sections. The chapters in Section I (New Research Trends in Chinese Linguistic Research) present fast-growing research areas in Chinese linguistics, particularly those undertaken by scholars based in China. Section II (Interactions of Sinitic Languages) focuses on language-contact situations inside and outside China. The chapters in Section III (Meaning, Culture, Translation) explore the meanings of key cultural concepts, and how ideas move between Chinese and English through translation across various genres. Section IV (New Trends in Teaching Chinese as a Foreign Language) covers new ideas and practices relating to teaching the Chinese language and culture. The final section, Section V (Transference from Chinese to English), explores dynamic interactions between varieties of Chinese and varieties of English, as they play out in multilingual sites and settings
The Palgrave Handbook of Critical Music Industry Studies
by David Arditi Ryan NolanThe Handbook of Critical Music Industry Studies provides students and researchers with the means to think about how the performance, recording, and publishing of music could be if we do things differently. People are hungry for a more equitable music performance and recording system. The industry exudes patriarchy, white supremacy, cultural imperialism, ableism, and worker exploitation. In the context of gendered (e.g., #MeToo and #TimesUp) and racialized (e.g., Black Lives Matter) inequity, rampant precarity and casualization, and modes of musical dissemination that are changing faster than policymakers and regulatory bodies can keep up with, the timing for assembling such an interdisciplinary collection could not be more appropriate. Essays in this handbook will tackle power structures at root in the music industry and the academic study of the field. Topics covered include the politics of representation and power in the global music industries, the labor of music, music as media (including data and algorithmic culture), and copyright/intellectual property, among others.
The Palgrave Handbook of Cross-Border Journalism
by David H. Weaver Martin Löffelholz Liane RothenbergerThis handbook critically analyzes cross‐border news production and “transnational journalism cultures” in the evolving field of cross-border journalism. As the era of the internet hasfurther expanded the border‐transcending production, dissemination andreception of news, and with transnational co‐operations like the European Broadcasting Union and BBC World News demonstrating different kinds of cross‐border journalism, the handbook considers the field with a range of international contributions. It explores cross-border journalism from conceptual and empirical angles and includes perspectives on the the systemic contexts of cross‐border journalism, its structures and routines, changes in production processes, and the shifting roles of actors in digital environments. It examines cross-border journalism across regions and concludes with discussions on the future of cross-border journalism, including the influence of automation, algorithmisation, virtual reality and AI.
The Palgrave Handbook of Cross-Cultural Business Negotiation
by Mohammad Ayub Khan Noam EbnerGlobal business management issues and concerns are complex, diverse, changing, and often intractable. Industry actors and policy makers alike rely upon partnerships and alliances for developing and growing sustainable business organizations and ventures. As a result, global business leaders must be well-versed in managing and leading multidimensional human relationships and business networks – requiring skill and expertise in conducting the negotiation processes that these entail. After laying out a foundation justifying the importance of studying negotiation in a global context, this book will detail conventional and contemporary theories regarding international engagement, culture, cultural difference, and cross-cultural interaction, with particular focus on their influence on negotiation. Building on these elements, the book will provide a broad array of country-specific chapters, each describing and analyzing the negotiation culture of businesspeople in a different country around the world. Finally, the book will look ahead, with an eye towards identifying and anticipating new trends and developments in the field of global negotiation. This text will appeal to scholars and researchers in international business, cross-cultural studies, and conflict management who seek to understand the challenges of intercultural communication and negotiation. It will provide trainers and consultants with the insights they need to prepare their clients for intercultural negotiation. Finally, the text will appeal to businesspeople who find themselves heading out to engage with counterparts in another country, or operating in other multinational environments on a regular basis.
The Palgrave Handbook of Global Digital Journalism
by Bruce Mutsvairo Kristin Skare OrgeretThis book responds to mounting calls to broaden the theorization of digital journalism, addressing critical questions about an emerging yet rapidly expanding area of study, and presenting multiple entry points and approaches that help us understand digital journalism better. Seeking to establish itself as a rich resource and a defining reference point for the evolving field, the handbook provides a critical appraisal and a useful overview of novel approaches and concepts, backed by a full breadth of dynamic and diverse interactions drawn from overlapping and critical studies by some of the leading experts on digital journalism. This handbook presents multiple methodological perspectives, reporting strategies, threats and opportunities and valuable insights on future trajectories for digital journalism practice in an era dominated by digital media technology. Split into four parts, it has been uniquely assembled to investigate and critique the full potential of digital journalism capturing broader, cross-cultural perspectives from all four corners of the world.
The Palgrave Handbook of Language and Crisis Communication in Sub-Saharan Africa
by Hugh Mangeya Isaac Mhute Ernest JakazaThis handbook provides a detailed and sustained examination of the scope, purpose and practical application of crisis and disaster management communication in this critical region of the African continent, sub-Saharan Africa (SSA). The volume lays the foundation that enables a nuanced appreciation of two significant issues. The first pertains to SSA’s vulnerability to both natural and man-made phenomena. Secondly, it argues that communication plays a critical role in so far as the identification, social construction, raising awareness, preparation, mitigation and eradication of crises and disasters in the region. Communication plays a critical role in potentially reducing the impacts of crises and disasters before their occurrence. This handbook is a key resource for academics, students and practitioners in areas such as political communication, media communication, language and communication, brand communication, social/digital media communication, and crisis communication, among others.