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The Story So Far: What We Know About the Business of Digital Journalism (Columbia Journalism Review Books)
by Ava Seave Bill Grueskin Lucas GravesBill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations-some of which were founded over a century ago and others established only in the past year or two-and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.
The Story is Everything: Mastering Creative Communication for Business
by Andreas LoizouWe all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.
The Story: A Reporter's Journey
by Judith MillerStar reporter for the New York Times, the world's most powerful newspaper; foreign correspondent in some of the most dangerous fields; Pulitzer winner; longest jailed correspondent for protecting her sources, Judith Miller is highly respected and controversial. In this memoir, she turns her reporting skills on herself with the intensity of her professional vocation.Judy Miller grew up near the Nevada atomic proving ground. She got a job at the New York Times after a suit by women employees about discrimination at the paper and went on to cover national politics, head the paper's bureau in Cairo, and serve as deputy editor in Paris and then deputy at the powerful Washington bureau. She reported on terrorism and the rise of fanatical Islam in the Middle East and on secret biological weapons plants and programs in Iraq, Iran, and Russia. She covered an administration traumatized by 9/11 and an anthrax attack three weeks later. Miller shared a Pulitzer for her reporting. She turns her journalistic skills on herself and her controversial reporting which marshaled evidence that led America to invade Iraq. She writes about the mistakes she and others made on the existence in Iraq of weapons of mass destruction. She addresses the motives of some of her sources, including the notorious Iraqi Chalabi and the CIA. She describes going to jail to protect her sources in the Scooter Libby investigation of the outing of CIA agent Valerie Plame and how the Times subsequently abandoned her after twenty-eight years. The Story describes the real life of a foreign and investigative reporter. It is an adventure story, told with bluntness and wryness.
The Storytelling Animal: How Stories Make Us Human
by Jonathan Gottschall&“Insightful...draws from disparate corners of history and science to celebrate our compulsion to storify everything around us.&”—The New York Times Book Review Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has remained an undiscovered and unmapped country. It&’s easy to say that humans are &“wired&” for story, but why? In this delightful, original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life&’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival. Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic? Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more &“truthy&” than true. National myths can also be terribly dangerous: Hitler&’s ambitions were partly fueled by a story. But as Gottschall shows, stories can also powerfully change the world for the better. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us. &“Lively.&”—San Francisco Chronicle &“Absorbing.&”—Minneapolis Star Tribune &“One of my favorite evolutionary psych writers—always insightful and witty.&”—Steven Pinker
The Storytelling Code: 10 Simple Rules to Shape and Tell a Brilliant Story
by Dana NorrisUnlock the tales within you—unleash the power of storytellingEveryone loves a good story—but how do you turn a fun anecdote into one for the books? Whether you're hoping to impress others during a job interview, trying out stand-up, or giving a hilarious wedding speech, The Storytelling Code provides step-by-step help on crafting your narrative, as well as simple exercises to put those public speaking skills into practice.Master the art of storytelling using 10 easy-to-follow rules to help you shape your story and share it confidently. Humorous advice will give you the courage to tell stories in your everyday life, and the unique exercises will demonstrate how to set a goal for each tale, gather the best materials, keep your audience engaged, and more.The Storytelling Code includes:Tell-tale heart—Release your inner storyteller using 10 easy-to-follow rules, including advice for identifying a narrative goal, shaping a plot, and more.Gift of gab—Find the confidence to go live through courage-building tips that make sure you're capturing and connecting with your audience.Pen to paper—Get those creative writing juices flowing with fill-in writing prompts and insightful checklists to prep you for everyday storytelling situations.Make every story mic drop-worthy with The Storytelling Code.
The Storytelling Hero: Speaking for Powerful Communication
by Stewart Bewley"Full of practical steps that everyone can use to become a compelling storyteller."—Steve Pierce, Deputy Managing Director and Chief HR Oficer, Hitachi, Europe "Raw and actionable, but with a dreamer's heart, 'The Storytelling Hero' helps even the most reluctant presenter find their voice, while Stew Bewley weaves through his own story to help us think carefully about message and motivation, humanity and heroes."—Aimee Riordan, Senior Communications Manager and reader, writer, storyteller at Microsoft Make your next speech one to remember With expert guidance from veteran public speaking coach Stewart Bewley, you'll discover how to gain the confidence needed to become a phenomenal public speaker. Using simple tools and techniques you can apply every time you speak to a group or an individual, The Storytelling Hero will show you how to: Eliminate self-limiting beliefs that hold you back Find the confidence you need to command a room Establish a memorable and impressive presence Improve your cadence, rhythm and style Connect with your next audience Transform your ability to communicate your ideas, capture attention, and make a positive impression. The Storytelling Hero shows you how to hold an audience in the palm of your hand, one actionable step at a time.
The Strange Tools of Human Communication: The Voice, the Pen, and the Lyre
by Ruth FinneganThe Strange Tools of Human Communication: The Voice, the Pen, and the Lyre is a thought-provoking exploration of the everyday tools of communication that weaves together history, art, and science to reveal how the voice, hand, and mind shape our shared experiences.Through a blend of scholarly research, personal insights, and field experiences – from the oral tales of Sierra Leone's Limba storytellers to ancient cave art and modern iconography – this book offers fresh perspectives on how we connect across time and cultures. Challenging the idea that spoken language alone defines humanity, it emphasises the crucial role of hands, gestures, and artistic forms as the foundation of human communication. Readers are invited to consider the possibility of an ancestral, shared consciousness and the mysterious similarities in ancient art worldwide. Through vivid examples and personal insights, the book redefines communication as a blend of conscious expression and subconscious influence, inviting readers to consider the hidden connections that unite us across cultures and time, and to contemplate the future of communication.The Strange Tools of Human Communication is an ideal supplement to upper level undergraduate and graduate courses in cultural anthropology, sociocultural linguistics, and cultural studies.
The Strategic Communication Imperative: For Mid- and Long-Term Issues Management
by James MahoneyThis book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020
by Albert N. GrecoThis book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model.
The Strategy of Conflict
by Thomas C. SchellingThe text opens to rational analysis a crucial field of politics, the international politics of threat, or as the current term goes, of deterrence.
The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy
by Michael D'OliveiroStreaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.
The Street Fair (Fountas & Pinnell Classroom, Guided Reading Grade 1)
by Lucy Truman Cynthia BenjaminNIMAC-sourced textbook
The Structure of Ideas: Mapping a New Theory of Free Expression in the AI Era
by Jared SchroederIn his historic 1919 dissent, Justice Oliver Wendell Holmes named, and thus catalyzed the creation of, the marketplace of ideas. This conceptual space has, ever since, been used to give shape to American constitutional notions of the freedom of expression. It has also eluded clear definition, as jurists and scholars have contested its meaning for more than a century. In The Structure of Ideas, Jared Schroeder takes on the task of mapping the various iterations of the marketplace, from its early foundations in Enlightenment beliefs in universal truths and rational actors, to its increasingly expansive parameters for protecting expression in the arenas of commercial, corporate, and online speech. Schroeder contends that in today's information landscape, marked by the rapid emergence of artificial intelligence, the marketplace is failing to provide a space where truths succeed and falsity fails. AI and networked technologies have thoroughly overpowered all traditional pictures of the marketplace up to now. Schroeder proposes various theoretical interventions that would revise the marketplace for the current moment, and concludes by describing a new space built around algorithms, AI, and virtual communication.
The Structure of International Publishing in the 1990s
by Fred KobrakThe past decade has brought dramatic changes to the publishing industry. Publishing companies merged with one another or were bought by larger companies or media conglomerates; mergers and acquisitions crossed national boundaries and language barriers; technological advances altered the publication process and made available new media and the re-examination of the established print media. This volume examines these changes and illuminates the various prospects for the future of publishing in the coming decade.
The Structure of Magic II
by Richard Bandler John GrinderThese seminal works in neurolinguistic programming (NLP) help therapists understand how people create inner models of the world to represent their experience and guide their behavior. Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.
The Structure of Multimodal Documents: An Empirical Approach (Routledge Studies in Multimodality)
by Tuomo HiippalaThis book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
The Structure of Psychological Common Sense
by Jan SmedslundPsychologic is a formal system and relationship within which psychological processes are defined. The language people ordinarily use to formulate, think, and talk about psychological phenomena is organized by Jan Smedslund into a set of propositions aimed at identifying the generalities which underlie human behavior. In this way, psychologic illuminates the conceptual system of psychology embedded in ordinary language. This book continues Professor Smedslund's search for stable theoretical structures to explain the meanings that are part of all psychological investigation.
The Struggle for Control of Global Communication: THE FORMATIVE CENTURY
by Jill HillsTracing the development of communication markets and the regulation of international communications from the 1840s through World War I, Jill Hills examines the political, technological, and economic forces at work during the formative century of global communication. The Struggle for Control of Global Communication analyzes power relations within the arena of global communications from the inception of the telegraph through the successive technologies of submarine telegraph cables, ship-to-shore wireless, broadcast radio, shortwave wireless, the telephone, and movies with sound. Global communication began to overtake transportation as an economic, political, and social force after the inception of the telegraph, which shifted communications from national to international. From that point on, says Hills, information was a commodity and ownership of the communications infrastructure became valuable as the means of distributing information. The struggle for control of that infrastructure occurred in part because the growing economic power of the United States was hindered by British control of communications. Hills outlines the technological advancements and regulations that allowed the United States to challenge British hegemony and enter the global communications market. She demonstrates that control of global communication was part of a complex web of relations between and within the government and corporations of Britain and the United States. Detailing the interplay between U.S. federal regulation and economic power, Hills shows how communication technologies have been shaped by these forces and fosters an understanding of contemporary systems of power in global communications.
The Student Newspaper Survival Guide
by Rachele KanigelThe Student Newspaper Survival Guide has been extensively updated to cover recent developments in online publishing, social media, mobile journalism, and multimedia storytelling; at the same time, it continues to serve as an essential reference on all aspects of producing a student publication. Updated and expanded to discuss many of the changes in the field of journalism and in college newspapers, with two new chapters to enhance the focus on online journalism and technology Emphasis on Web-first publishing and covering breaking news as it happens, including a new section on mobile journalism Guides student journalists through the intricate, multi-step process of producing a student newspaper including the challenges of reporting, writing, editing, designing, and publishing campus newspapers and websites Chapters include discussion questions, exercises, sample projects, checklists, tips from professionals, sample forms, story ideas, and scenarios for discussion Fresh, new, full color examples from award winning college newspapers around North America Essential reading for student reporters, editors, page designers, photographers, webmasters, and advertising sales representatives
The Student's Guide to Writing Economics
by Robert H. NeugeborenUnderstanding the way economists see the world is a necessary step on the way to good economics writing. This book guides students through the means and methods of economics writing, by taking a step by step approach investigating: the keys needed to succeed as a writer of economics and an overview of the writing process from beginning to end the basic methods economists use to analyze data and communicate their ideas suggestions for finding and focusing one's topic, including standard economic sources and techniques for doing economic research how to write paper ways of citing sources and creating a bibliography. It also contains useful appendices, which provide details of statistical sources and relevant electronic indices. Used as a standard guide for economics students at Harvard University, this book is of immense practical use to economics students the world over.
The Subtle Subtext: Hidden Meanings in Literature and Life
by Laurent PernotSubtexts are all around us. In conversation, business transactions, politics, literature, philosophy, and even love, the art of expressing more than what is explicitly said allows us to live and move in the world. But rarely do we reflect on this subterranean dimension of communication.In this book, renowned classicist and scholar of rhetoric Laurent Pernot explores the fascinating world of subtext. Of the two meanings present in any instance of double meaning, Pernot focuses on the meaning that is unstated—the meaning that counts. He analyzes subtext in all its multifarious forms, including allusion, allegory, insinuation, figured speech, irony, innuendo, esoteric teaching, reading between the lines, ambiguity, and beyond. Drawing on examples from figures as varied as Homer, Shakespeare, Molière, Proust, Foucault, and others, as well as from popular culture, Pernot shows how subtext can be identified and deciphered as well as how prevalent and essential it is in human life.With erudition and wit, Pernot explains and clarifies a device of language that we use and understand every day without even realizing it. The Subtle Subtext is a book for anyone who is interested in language, literature, hidden meanings, and the finer points of social relations.
The Subtle Subtext: Hidden Meanings in Literature and Life
by Laurent PernotSubtexts are all around us. In conversation, business transactions, politics, literature, philosophy, and even love, the art of expressing more than what is explicitly said allows us to live and move in the world. But rarely do we reflect on this subterranean dimension of communication.In this book, renowned classicist and scholar of rhetoric Laurent Pernot explores the fascinating world of subtext. Of the two meanings present in any instance of double meaning, Pernot focuses on the meaning that is unstated—the meaning that counts. He analyzes subtext in all its multifarious forms, including allusion, allegory, insinuation, figured speech, irony, innuendo, esoteric teaching, reading between the lines, ambiguity, and beyond. Drawing on examples from figures as varied as Homer, Shakespeare, Molière, Proust, Foucault, and others, as well as from popular culture, Pernot shows how subtext can be identified and deciphered as well as how prevalent and essential it is in human life.With erudition and wit, Pernot explains and clarifies a device of language that we use and understand every day without even realizing it. The Subtle Subtext is a book for anyone who is interested in language, literature, hidden meanings, and the finer points of social relations.
The Subversive Copy Editor, Second Edition: Advice from Chicago (or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)
by Carol Fisher SallerLongtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the "rights" and "wrongs" of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller's ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be "difficult." Saller's own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today's publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.
The Subversive Job Search
by Alan CoreyAre you tired of missing out on that raise, bonus, or promotion? Do you want to turn your dead-end job into a high-paying career? Would a six-figure salary solve all your problems? Moneymaking guru Alan Corey faced all these questions himself, then went from collecting unemployment checks to bringing in a six-figure salary in just over a year. This inspirational and entertaining book is jam-packed with easy-to-follow steps that you can use to transform your own career. Alan couples his personal anecdotes with scientific studies that are guaranteed to increase your salary. The Subversive Job Search will help steer you into the $100,000-plus career you've been waiting for. Are you frustrated because . . . · Your coworkers make more than you? · Your boss is unreasonable and doesn't appreciate you? · Your paychecks aren't making ends meet? · Your stagnant career is going nowhere fast? It's easier than you think to get paid like an expert. If Alan Corey can do it, so can you!
The Subversive Poetics of Alfred Jarry: Ubusing Culture in the Almanachs Du Pere Ubu
by Marieke DubbelboerParadox and provocation were essential features of all of the work of Alfred Jarry (1873-1907). His non-conformist attitude, whether employed to subvert literary or artistic conventions or to scrutinize social and political issues, marked both his literary writing and his view of the world. Nowhere is this more apparent than in the experimental and satirical Almanachs du Pere Ubu (1898 and 1901), which to date have received little critical attention. Jarry's groundbreaking use of collage in these early works, his absurdist humour and his rethinking of literary authorship and artistic originality foreshadow many innovations of twentieth-century art and literature. In this generously illustrated study Marieke Dubbelboer examines key characteristics of Jarry's poetics through an analysis of the Almanachs and addresses their role within the European avant-garde.