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The Public Relations Handbook (Media Practice)
by Theaker, AlisonThe Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683.
The Public Relations Writer's Handbook: The Digital Age
by Merry Aronson Don Spetner Carol AmesThe second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
The Public Relations Writer’s Handbook
by Whitney LehmannFrom pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer&’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you&’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that&’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea (Routledge New Directions in PR & Communication Research)
by Robert E. BrownThe public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.
The Public Services under Reconstruction: Client experiences, professional practices, managerial control (Routledge Studies in Management, Organizations and Society)
by Marja GastelaarsThis book examines the services in and around the public domain. The author analyses a number of socio-cultural changes that are generally considered relevant to these services, including the rationalising efforts of the New Public Management and the introduction of IT. The book particularly addresses the diversity of services. It focuses on the local complexities of their day to day processes of service delivery, and on the diversity of client experiences and professional roles associated with various client relationships. A practical objective of this book is to encourage its readers to ‘redefine’ the services they professionally deal with, and move beyond the standard requirements of the New Public Management that are so often taken for granted as a starting point. Professional managers are, for instance, invited to reconsider their currently quite dominant ‘technical’ managerial perspective. Service professionals are encouraged to make sense of the risks and responsibilities involved with their day to day negotiations, including the impact of the services on the lives of their clients. Gastelaars adopts and interpretive approach to her subject, combining discourse analysis and ethnographic research to concentrate on the actual practices associated with service delivery, rather than on theories and justifications.
The Public Space of Social Media: Connected Cultures of the Network Society (Routledge Studies in New Media and Cyberculture)
by Therese TierneySocial media is restructuring urban practices–through ad-hoc experimentation, commercial software development, and communities of participation. This book is the first to consider how practices contained within social media are situated within a larger genealogy of public space, including theories of communal identity, civitas and democracy, the fete, and self-expression. Through empirical research, the actual social practices of participants of networked publics are described and analyzed. Documenting how online counterpublics use the Internet to transmit classified photos, mobilize activists, and challenge the status quo, Tierney argues that online activities do not stop in online conversations; they are physically grounded through mobile GPS coordinates which are then transformed into activities in physical space—the street, the plaza, the places where people have traditionally gathered to demonstrate and express their opinions publicly.
The Public Speaking Playbook
by Teri Kwal Gamble Michael W. GambleThe Public Speaking Playbook, Second Edition, shows students how to prepare, practice, and present their public speeches with the highest level of confidence. With a focus on actively building skills, Teri Kwal Gamble and Michael W. Gamble coach students in the fundamentals of the public speaking process, using brief interactive learning modules that allow students to practice—and improve—their public speaking. The highly anticipated Second Edition of this bestselling text features a more inclusive playbook analogy, exposing students to additional arenas—for example, politics, music, and business—to hone their skills and improve their performance. As students master the skills, they are also encouraged to think critically about what it means to “play fair” in public speaking, with a focus on diversity, ethics, and civic engagement.
The Public Speaking Playbook
by Teri Kwal Gamble Michael W. GambleThe Public Speaking Playbook, Second Edition, shows students how to prepare, practice, and present their public speeches with the highest level of confidence. With a focus on actively building skills, Teri Kwal Gamble and Michael W. Gamble coach students in the fundamentals of the public speaking process, using brief interactive learning modules that allow students to practice—and improve—their public speaking. The highly anticipated Second Edition of this bestselling text features a more inclusive playbook analogy, exposing students to additional arenas—for example, politics, music, and business—to hone their skills and improve their performance. As students master the skills, they are also encouraged to think critically about what it means to “play fair” in public speaking, with a focus on diversity, ethics, and civic engagement.
The Public Speaking Playbook
by Teri Kwal Gamble Michael W. GambleLearn to speak in public without breaking a sweat! The Public Speaking Playbook, Fourth Edition coaches students to prepare, practice, and present speeches at their highest level. With a focus on actively building skills, the Playbook guides students in the fundamentals of the public speaking process, and uses frequent interactive exercises that allow students to practice—and improve—their public speaking. Students want to put their skills into practice quickly, so the Playbook gives them the essentials in brief learning modules that focus on skill-building through independent and collaborative learning activities. As students master their skills, they are also encouraged to think critically about what it means to "play fair" in your public speaking—with a focus on diversity, ethics, and civic engagement.
The Public Speaking Playbook
by Teri Kwal Gamble Michael W. GambleLearn to speak in public without breaking a sweat! The Public Speaking Playbook, Fourth Edition coaches students to prepare, practice, and present speeches at their highest level. With a focus on actively building skills, the Playbook guides students in the fundamentals of the public speaking process, and uses frequent interactive exercises that allow students to practice—and improve—their public speaking. Students want to put their skills into practice quickly, so the Playbook gives them the essentials in brief learning modules that focus on skill-building through independent and collaborative learning activities. As students master their skills, they are also encouraged to think critically about what it means to "play fair" in your public speaking—with a focus on diversity, ethics, and civic engagement.
The Public Speaking Playbook (Second Edition)
by Teri Kwal Gamble Michael W. GambleHow exciting it is for us to have completed the second edition of The Public Speaking Playbook. We hope you find it even more engaging and useful than this text's first edition.
The Public Speaking Playbook: The Public Speaking Playbook 2e + Speechplanner
by Teri Kwal Gamble Michael W. GambleThe Public Speaking Playbook shows students how to prepare, practice, and present their public speeches with the highest level of confidence. With a focus on actively building skills, Teri Kwal Gamble and Michael W. Gamble coach students in the fundamentals of the public speaking process, using engaging learning modules that allow students to practice—and improve—their public speaking.
The Public Speaking Playbook: The Public Speaking Playbook 2e + Speechplanner
by Teri Kwal Gamble Michael W. GambleThe Public Speaking Playbook shows students how to prepare, practice, and present their public speeches with the highest level of confidence. With a focus on actively building skills, Teri Kwal Gamble and Michael W. Gamble coach students in the fundamentals of the public speaking process, using engaging learning modules that allow students to practice—and improve—their public speaking.
The Public Sphere: An Introduction
by Alan McKeeDrawing on many examples from contemporary media culture, Alan McKee looks at how we communicate with each other in public--and how we decide whether changing forms of communication are beneficial for the "public sphere". McKee's introduction to the concept of the public sphere, or free debate space, includes background history as well as philosophical arguments concerning its function.
The Public and the National Agenda: How People Learn About Important Issues
by Wayne WantaFocusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.
The Public, the Media and Agricultural Biotechnology
by Dominique Brossard James Shanahan T. Clint NesbittThis book reviews the literature on communication about biotechnology. However this book with the use of case studies looks at public opinion data, communication theory, and international examples; to provide a complementary overview of how the public sees this controversial topic.
The Publishing Game: Adventures in Books: 150 years of Hodder & Stoughton
by Edward StourtonAuthor, journalist and BBC presenter Ed Stourton delves into the Hodder & Stoughton archives to tell the human story of 150 years of publishing. From the day in June 1868 when Matthew Henry Hodder and Thomas Wilberforce Stoughton first founded the company, through numerous encounters with authors from John le Carre to Jodi Picoult, and several staff sports days - this will be an entertaining and enlightening read for any book lover.
The Publishing Game: Adventures in Books: 150 years of Hodder & Stoughton
by Edward StourtonAuthor, journalist and BBC presenter Ed Stourton delves into the Hodder & Stoughton archives to tell the human story of 150 years of publishing. From the day in June 1868 when Matthew Henry Hodder and Thomas Wilberforce Stoughton first founded the company, through numerous encounters with authors from John le Carre to Jodi Picoult, and several staff sports days - this will be an entertaining and enlightening read for any book lover.
The Publishing Industry in China
by AntonioThe Publishing Industry in China is a timely volume that covers all aspects of China's book, magazine, and online publishing industry. Various chapters discuss the different market segments of trade, scientific, technical, professional, education, and children's books.
The Pursuit of Public Journalism: Theory, Practice and Criticism
by Tanni HaasThe Pursuit of Public Journalism is an engaging introduction to the theoretical foundations and practices of the journalistic reform movement known as 'public journalism.' Public journalism - stated briefly - seeks to reinvest journalism with its fundamental responsibilities to democracy and public life. This book argues against many deeply ingrained practices ranging from journalistic detachment to framing stories via polar conflict in favor of greater civic involvement on the part of journalists. Tanni Haas traces the historical context in which public journalism emerged, develops a philosophy for public journalism, reviews empirical research on public journalism’s performance to date and responds to the major criticisms directed at public journalism. He also examines the particular challenges that public journalism poses to curriculum and instruction: how can journalism educators teach students to write stories useful and of concern to citizens, and how can they encourage citizens to publicly criticize news coverage of given topics? Following review of the major challenges and criticisms of public journalism, the author offers practical solutions for improving public journalism and speculates on public journalism’s likely future.
The Pushing-Hands of Translation and its Theory: In memoriam Martha Cheung, 1953-2013 (Routledge Advances in Translation and Interpreting Studies)
by Douglas RobinsonThis book presents an East-West dialogue of leading translation scholars responding to and developing Martha Cheung’s "pushing-hands" method of translation studies. Pushing-hands was an idea Martha began exploring in the last four years of her life, and only had time to publish at article length in 2012. The concept of pushing-hands suggests a promising line of inquiry into the problem of conflict in translation. Pushing-hands opens a new vista for translation scholars to understand and explain how to develop an awareness of non-confrontational, alternative ways to handle translation problems or problems related to translation activities that are likely to give rise to tension and conflict. The book is a timely contribution to celebrate Martha's work and also to move the conversation forward. Despite being somewhat tentative and experimental, it probes into how to enable and develop dynamic interaction between and reciprocal determinism of different hands involved in the process of translation.
The Pyramid Principle: Logic in Writing and Thinking
by Barbara MintoThe Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. <p><p> Join the tens of thousands of people worldwide who have benefited from Barbara Minto’s technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.
The Quantum Internet: Ultrafast and Safe from Hackers
by Gösta FürnkranzThe internet can look forward to a fantastic future! With new quantum technology, hacker-proof exchange of information and ultrafast data processing will become possible. The basis for these is Albert Einstein's "quantum spook". We are not dealing here with sorcery, but with hard-core science. This book undertakes a fascinating journey through the world of our quantum future - from the first "quantum satellite" to high-security internet, the quantum cloud and beyond, to partly futuristic applications. The author guides the reader through the basic ideas of quantum physics, explains the concepts of quantum computers, quantum cryptography, and quantum teleportation, and then establishes their relationship to the quantum Internet. Special attention is paid not only to the technical challenges involved, but also to the likely effects on society. Alongside examples of implementation, the author intersperses delightful anecdotes, which bring the story to life. With this book you will learn how quantum physics can revolutionize the internet! "... in lively prose the author presents the current state of research in its whole breadth and splendour – valuable and entertaining reading!” Rupert Ursin, Group Leader and Vice Director of the Institute for Quantum Optics and Quantum Information, Vienna
The Queen Next Door: Aretha Franklin, An Intimate Portrait (Painted Turtle)
by Linda Solomon"Aretha was private. I respected this and she trusted me." Linda Solomon met Aretha Franklin in 1983 when she was just beginning her career as a photojournalist and newspaper columnist. Franklin’s brother and business manager arranged for Solomon to capture the singer’s major career events—just as she was coming back home to Detroit from California—while Franklin requested that Solomon document everything else. Everything. And she did just that. What developed over these years of photographing birthday and Christmas parties in her home, annual celebrity galas, private backstage moments during national awards ceremonies, photo shoots with the iconic pink Cadillac, and more was a friendship between two women who grew to enjoy and respect one another. The Queen Next Door: Aretha Franklin, An Intimate Portrait is a book full of firsts as Solomon was invited not only to capture historical events in Aretha’s music career showcasing Detroit but to join in with the Franklin family’s most intimate and cherished moments in her beloved hometown. From performance rehearsals with James Brown to off-camera shenanigans while filming a music video with the Rolling Stones, from her first television special to her first time performing with the Detroit Symphony Orchestra, to her last performance with her sisters at her father’s church and her son’s college graduation celebration. In the book’s afterword, Sabrina Vonne' Owens, Franklin’s niece, honors her aunt, a woman who was an overwhelming supporter of civil rights, women’s rights, and fundraising campaigns that helped to benefit her hometown. There was a time in her career—when Franklin was more in demand than ever before—when she insisted that if someone wanted her to perform, they had to come to Detroit. During this time all of her major concerts, national television specials, music videos, and commercials would happen in Detroit. Aretha Franklin showed her respect for the people in the city who championed her from the very beginning when she started singing as a young girl in the church choir. Franklin used to say, "I am the lady next door when I am not on stage." The Queen Next Door offers fans a personal and unseen look at an extraordinary woman in her most natural moments—both regal and intimate—and highlights her devotion to her family and her hometown Detroit—"forever and ever."
The Queer Nuyorican: Racialized Sexualities and Aesthetics in Loisaida (Performance and American Cultures #4)
by Karen JaimeFinalist for The Barnard Hewitt Award for Outstanding Research in Theatre History, given by the American Society for Theatre Research.Silver Medal Winner of The Victor Villaseñor Best Latino Focused Non-Fiction Book Award, given by the International Latino Book Awards.Honorable Mention for the Best LGBTQ+ Themed Book, given by the International Latino Book Awards.A queer genealogy of the famous performance space and the nuyorican aesthetic One could easily overlook the Nuyorican Poets Cafe, a small, unassuming performance venue on New York City’s Lower East Side. Yet the space once hosted the likes of Victor Hernández Cruz, Allen Ginsberg, and Amiri Baraka and is widely credited as the homespace for the emergent nuyorican literary and aesthetic movement of the 1990s. Founded by a group of counterculturalist Puerto Rican immigrants and artists in the 1970s, the space slowly transformed the Puerto Rican ethnic and cultural associations of the epithet “Nuyorican,” as the Cafe developed into a central hub for an artistic movement encompassing queer, trans, and diasporic performance. The Queer Nuyorican is the first queer genealogy and critical study of the historical, political, and cultural conditions under which the term “Nuyorican” shifted from a raced/ethnic identity marker to “nuyorican,” an aesthetic practice. The nuyorican aesthetic recognizes and includes queer poets and performers of color whose writing and performance build upon the politics inherent in the Cafe’s founding. Initially situated within the Cafe’s physical space and countercultural discursive history, the nuyorican aesthetic extends beyond these gendered and ethnic boundaries, broadening the ethnic marker Nuyorican to include queer, trans, and diasporic performance modalities. Hip-hop studies, alongside critical race, queer, literary, and performance theories, are used to document the interventions made by queer and trans artists of color—Miguel Piñero, Regie Cabico, Glam Slam participants, and Ellison Glenn/Black Cracker—whose works demonstrate how the Nuyorican Poets Cafe has operated as a queer space since its founding. In focusing on artists who began their careers as spoken word artists and slam poets at the Cafe, The Queer Nuyorican examines queer modes of circulation that are tethered to the increasing visibility, commodification, and normalization of spoken word, slam poetry, and hip-hop theater in the United States and abroad.