- Table View
- List View
The Silent Language
by Edward T. HallIn the everyday, but unspoken give-and-take of human relationships, the "silent language" plays a vitally important role. Here, a leading American anthropologist has analyzed the many ways in which people "talk" to one another without the use of words. The pecking order in a chicken yard, the fierce competition in a school playground, every unwitting gesture and action--this is the vocabulary of the "silent language. " According to Dr. Hall, the concepts of space and time are tools with which all human beings may transmit messages. Space, for example, is the outgrowth of an animal's instinctive defense of his lair and is reflected in human society by the office worker's jealous defense of his desk, or the guarded, walled patio of a Latin-American home. Similarly, the concept of time, varying from Western precision to Easter vagueness, is revealed by the businessman who pointedly keeps a client waiting, or the South Pacific islander who murders his neighbor for an injustice suffered twenty years ago. THE SILENT LANGUAGE shows how cultural factors influence the individual behind his back, wihtout his knowledge.
The Silicone Breast Implant Story: Communication and Uncertainty (Routledge Communication Series)
by David H. Smith Marsha L. VanderfordThis volume examines one health issue -- breast implants -- across a series of contexts often thought to be separate -- media coverage, doctor-patient interaction, doctor-doctor professional communication, support group dialogues, public relations campaigns, and more. In so doing, it provides a narrative of how communication shapes the individual perceptions of health, government, and social policy concerning health care. At the core of the silicone breast implant controversy is the need for people to act amid uncertainty about the health risks involved. This need to weigh action in the midst of uncertain risk characterizes a large number of health issues. The attempts of patients, physicians, drug manufacturers, and others to seek and provide both information and influence makes communication central to these issues. Consequently, the questions explored in this volume will interest a diverse group of readers. This audience includes plastic surgeons in particular, physicians in general, and anyone involved with women's health issues. As the medical profession struggles with its identity amid changes in public attitudes, government regulations, and medical practices, this volume's findings concerning media portrayals of doctors and medical devices become even more important. Finally, this study reveals how interrelated public information and private decisions are, and how closely media and interpersonal relationships fit. Tracing one medical issue across interpersonal, organizational, public relations, and mediated forums has clearly demonstrated the multiple ways those communication channels overlap and inform one another.
The Silver Bullets of Commercial Negotiation: Strategies and Tactics
by Christopher LennonThis book empowers you to immediately grasp the opportunities that present themselves in international commercial negotiation, and to be able to create and maintain positive, mutually beneficial relationships with other parties that are long lasting and productive. International commercial negotiations are a vital element of today’s business world. But how do you conduct them successfully? And how well trained, prepared and knowledgeable are those conducting the negotiation? What makes this book different is that it encapsulates the core ‘need to know’ elements of negotiation that can make or break a deal. It is written to be user-friendly and an easy read – it offers simple advice that will be immediately useful to the commercial negotiator and makes many complicated issues easily understandable. ‘Silver Bullets’ are provided, distilling the critical factors that have significant implications for the negotiated outcome. This book has been written with the experienced business professional who is engaged within commercial negotiations in mind. It provides new insight into how to add value in terms of negotiation skills and operational efficiency. The book has been deliberately written in a non-technical, easy-to-read style that will have broad appeal.
The Simple Truths About Leadership: Turning Your People Into Your Partners
by Larry PetersIn the middle of the last decade, businesses have suffered serious harm due to the world-wide economic slowdown/great recession, geopolitical tensions and conflicts, and the very unpredictable nature of our government. In the process of staying the course, many business leaders have made a number of decisions and have taken a number of actions that have done harm to their relationships with their own employees. The resultant psychological contract told employees that their leaders were in it for themselves, for owners and stockholders, for positive reports from Wall Street, for their customer base … for every stakeholder group other than the people who work there. This book offers a road map for creating a more engaged, committed workforce by adopting and maintaining a People-Centric culture. <P><P> After describing why commitment and engagement are so important today, the author speaks to how mindsets that reflect an older business reality need to change before any sustainable change in behavior and work culture can occur. This book underscores the role that leaders need to play by embracing 10 Simple Truths that underlie long-term, sustainable business success. Some argue that we may be approaching the next recession, and it is in those down times that businesses will need their people most. Now is the time for leaders to proactively start earning that support and turn their people into their partners rather than just their hired hands. <P><P> With a case study that describes a true People-Centric leader and that demonstrates what it takes to lead a culture change, this book is a call to action for leaders everywhere to (a) become a People-Centric leader, (b) earn the right to lead others toward this end, and (c) align their company culture with the mindset and capabilities needed to produce and sustain long-term business success. <P><P> If you are not getting the best from your people, read this book with the goal of turning that around. You will find it to be a good blueprint for leaders who attempt to create a more People-Centric culture.
The Sin of Writing and the Rise of Modern Hebrew Literature (New Directions in Book History)
by Iris ParushThe Sin of Writing and the Rise of Modern Hebrew Literature contends that the processes of enlightenment, modernization, and secularization in nineteenth-century Eastern European Jewish society were marked not by a reading revolution but rather by a writing revolution, that is, by a revolutionary change in this society's attitude toward writing. Combining socio-cultural history and literary studies and drawing on a large corpus of autobiographies, memoirs, and literary works of the period, the book sets out to explain the curious absence of writing skills and Hebrew grammar from the curriculum of the traditional Jewish education system in Eastern Europe. It shows that traditional Jewish society maintained a conspicuously oral literacy culture, colored by fears of writing and suspicions toward publication. It is against this background that the young yeshiva students undergoing enlightenment started to “sin by writing,” turning writing and publication in Hebrew into the cornerstone of their constitution as autonomous, enlightened, male Jewish subjects, and setting the foundations for the rise of modern Hebrew literature.
The Sing Sing Files: One Journalist, Six Innocent Men, and a Twenty-Year Fight for Justice
by Dan SlepianAn NBC Dateline producer's cinematic account of his two-decade journey navigating the broken criminal justice system to help free six innocent menIn 2002, Dan Slepian, a veteran producer for NBC’s Dateline, received a tip from a Bronx homicide detective that two men were serving twenty-five years to life in prison for a 1990 murder they did not commit.Haunted by what the detective had told him, Slepian began an investigation of the case that eventually resulted in freedom for the two men and launched Slepian on a two-decade personal and professional journey into a deeply flawed justice system fiercely resistant to rectifying—or even acknowledging—its mistakes and their consequences.The Sing Sing Files: One Journalist, Six Innocent Men, and a Twenty-Year Fight for Justice is Slepian’s account of challenging that system. The story follows Slepian on years of prison visits, court hearings, and street reporting that led to a series of powerful Dateline episodes and eventually to freedom for four other men and to an especially deep and lasting friendship with one of them, Jon-Adrian “JJ” Velazquez. From his cell in Sing Sing, JJ aided Slepian in his investigations until his own release in 2021 after decades in prison.Like Bryan Stevenson’s Just Mercy, The Sing Sing Files is a deeply personal account of wrongful imprisonment and the flaws in our justice system, and a powerful argument for reckoning and accountability. Slepian’s extraordinary book, at once painful and full of hope, shines a light on an injustice whose impact the nation has only begun to confront.
The Sinitic Languages: A Contribution to Sinological Linguistics (Collectanea Serica. New Series #1)
by Mieczysław Jerzy KünstlerThe Sinitic Languages is the quintessence of Mieczysław Jerzy Künstler’s thirty years of research into the Chinese languages. Originally published in Polish in 2000 as Języki chińskie, this work collected Künstler’s various lectures on the fascinating world of this branch of the Sino-Tibetan language family. It marked the apogee of linguistic research of Chinese languages in Poland. With a keen, intuitive understanding of the workings of these languages, Künstler introduces his readership to the historical development of spoken Sinitic languages. Besides analyzing the various stages of Standard Chinese, he also makes a convincing case for classifying Cantonese, Pekinese, Nankinese, Minnanese, Wu, and other so-called "dialects" as distinct languages. Künstler’s work offers an insightful and detailed overview about synchronic and diachronic research on the major language groups of Chinese, a fast growing academic field until today. The present English version was begun by Künstler himself before his untimely demise in 2007. However, it is not merely a translation of the Polish work, but a revised edition that introduces a shift in Sinological linguistics from a genetic to an areal description of Modern Chinese languages. A joint effort of the Polish linguist Alfred Franciszek Majewicz and the Sinologists Ewa Zajdler and Maria Kurpaska helped to bring the original manuscript to its completion. Thus, The Sinitic Languages is now finally accessible for a larger readership. Both amateurs and experts interested in this topic are invited to follow Künstler on his intellectual journey into Sinological linguistics. Künstler intentionally excluded Chinese characters from his work because he viewed the Sinitic languages primarily as spoken languages. In order to provide readers with the opportunity to compare spoken and written language, the editors added an index with glossary to the English version.
The Situated Organization: Case Studies in the Pragmatics of Communication Research
by James R. Taylor Elizabeth J. Van EveryThe Situated Organization explores recent research in organizational communication, emphasizing the organization as constructed in and emerging out of communication practices. Working from the tradition of the Montreal School in its approach, it focuses not only on how an organization’s members understand the purposes of the organization through communication, but also on how they realize and recognize the organization itself as they work within it. The text breaks through with an alternative viewpoint to the currently popular idea of 'organization-as-network,' viewing organization instead as a configuration of agencies, and their fields of practice. It serves as an original, comprehensive, and well-written text, elaborated by case studies that make the theory come to life. The substantial ideas and insights are presented in a deep and meaningful way while remaining comprehensible for student readers. This text has been developed for students at all levels of study in organizational communication, who need a systematic introduction to conducting empirical field research. It will serve as an invaluable sourcebook in planning and conducting research.
The Six Keys to Unlock and Empower Your Mind: Spot Liars & Cheats, Negotiate Any Deal to Your Advantage, Win at the Office, In fluence Friends, & Much More
by Marc SalemA leading authority on nonverbal communication shows you how to interpret clues to what others are thinking--a skill that leads to greater success at work, in relationships, and every aspect of lifeCourt TV, the New York Police Department, and businesses across the country have turned to Marc Salem for his advice on non-verbal communication. Over three decades, Salem has developed an incredible program to uncover the hidden meaning in conversations, negotiations, and personal encounters. He has astounded audiences with his hit Broadway show Mind Games, where he is able to seemingly read perfect strangers' minds. Armed with this skill, Salem shows how anyone can understand and capitalize on a new kind of mental power. In The Six Keys to Unlock and Empower Your Mind, Salem shares his fascinating strategies for tapping the extraordinary powers of your mind.You'll learn how to: • Communicate meaning to impress and INFLUENCE others for optimum business performance and enhanced personal relationships • Pay ATTENTION to aspects of your world that you currently overlook, giving you invaluable focus, concentration, and decision-making sensitivity • Turn on and access your INTUITION in order to give you unique insight and problem-solving ability • READ others' non-verbal cues to tell truth from lies--an essential survival skill in love, work, even parentingFilled with exercises, brainteasers, and countless tools to get ahead in life, The Six Keys to Unlock and Empower Your Mind proves as endlessly entertaining as it is mind-expanding and life-transforming.
The Skilled Negotiator
by Kathleen ReardonIn The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. You'll learn how to identify the 'choice points' that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The author helps you: Identify your negotiation style and its limitationsUse language strategically whether you're being subtle or directRecognize deception and manage itPosition and persuade artfullyEffectively negotiate one-on-one and in teamsDeal constructively with your own and others--heated emotions
The Skills of Document Use: From Text Comprehension to Web-Based Learning
by Jean-Francois RouetThe Skills of Document Use: From Text Comprehension to Web-Based Learning examines functional literacy from a psychological standpoint. It offers a comprehensive discussion of the cognitive skills involved in reading, comprehending, and making use of complex documents. Understanding such skills is important at times when printed and online informat
The Skills: From First Job to Dream Job—What Every Woman Needs to Know
by Mishal HusainIn The Skills, award-winning broadcaster Mishal Husain inspires, champions, and encourages women to make their ambitions a reality by focusing on practical skills that make a difference.Gathering together advice for women of all ages, whether they are new graduates, working mothers, or simply seeking a career change, The Skills explains how topresent yourself to maximum effect, in person and online;prepare for quick wins and big moments, and plan for long-term goals;gain confidence and authority;navigate the ups and downs of a long working life; anddevelop strategies for building resilience.Drawing on Mishal’s experience, interviews, and experts and inspirational figures such as Hillary Clinton and Malala Yousafzai, The Skills will guide women in honing the abilities they need to thrive in whatever field they choose.
The Skinny: Marketing from Scratch
by Kenneth Thompson David StruttonThe book takes established marketing principles and recasts them in new light by passing those principles through metaphorical market, environmental, and economic prisms to reveal truths about key marketing success factors that have always existed inside them. <p><p> During the seventeenth century Sir Isaac Newton did something similar when he passed white light through actual prisms to reveal colors that had been present all along inside the white light. One core marketing truth, one new color, was revealed through the passages. We call the new color The Skinny. <p><p> The book provides accurate and timely information and actual insights about marketing principles that most folks do not and never will know.
The Slavonic Languages (Routledge Language Family Series)
by Professor Greville Corbett Professor Bernard ComrieIn this scholarly volume, each of the living Slavonic languages are analysed and described in depth, together with the two extinct languages - Old Church Slavonic and Polabian. In addition, the various alphabets of the Slavonic languages - particularly Roman, Cyrillic and Glagolitic - are discussed, and the relationships of the Slavonic languages to other Indo-European languages and to one another, are explored. The last chapter provides an account of those Slavonic languages in exile, for example, Russian, Ukrainian, Polish, Czech and Slovak in the USA.Each language-chapter is written by an expert in the field, in a format designed for comparative study. Information on each language includes: an introductory description of social context and development (where appropriate); a discussion of phonology; a detailed presentation of synchronic morphology, noting major historical developments; comprehensive treatment of syntactic properties; a discussion of vocabulary; an outline of main dialects; and an extensive bibliography, listing English and other sources.
The Small Pearl in Every Girl: Affirmations of Life & Leadership From the Power of Her Skirttail
by Terry Williams SpicerIn a powerful explosion of Lessons and Affirmations of life, leadership and love, Terry Williams Spicer provides strategic tools for exquisite black and brown girls. Designed for PEARLS of all ages, this poignant book will help them prepare and navigate the journey of life and confidently utilize the power of their voices to achieve dreams, goals and vision yet to be imagined. As the founder of the mentoring initiative, The SISI Small PEARLS Apprentice Program, Terry has taught leadership development and life-enhancing skillsets that have helped girls and women find the fullness of their tremendous gifts and stand in flat-footed confidence, owning and knowing who they are and who God made them to become. The Small PEARL In Every Girl is the extension of this dynamic Program. Terry invited her Circle of PEARLS, global, corporate and community leaders from across the nation to write Love Letters of Affirmation and Legacy to share their wisdom and remarkable experiences to educate, empower and help propel our girls forward. Terry's Lessons and each Letter will help young girls everywhere embrace and lift the trajectory of their lives to powerful todays and stellar tomorrows.
The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects
by Laurence Prusak Matthew Kohut Edward J. HoffmanWhy human skills and expertise, not technical tools, are what make projects succeed.The project is the basic unit of work in many industries. Software applications, antiviral vaccines, launch-ready spacecraft: all were produced by a team and managed as a project. Project management emphasizes control, processes, and tools—but, according to The Smart Mission, that is not the right way to run a project. Human skills and expertise, not technical tools, are what make projects successful. Projects run on knowledge. This paradigm-shifting book—by three project management experts, all of whom have decades of experience at NASA and elsewhere—challenges the conventional wisdom on project management, focusing on the human dimension: learning, collaboration, teaming, communication, and culture. The authors emphasize three themes: projects are fundamentally about how teams work and learn together to get things done; the local level—not an organization&’s upper levels—is where the action happens; and projects don&’t operate in a vacuum but exist within organizations that are responsible to stakeholders. Drawing on examples and case studies from NASA and other organizations, the authors identify three project models—micro, macro, and global—and their different knowledge needs. Successful organizations have a knowledge-based culture. Successful project management guides the interplay of knowledge, projects, and people.
The Smart Negotiator: Unlocking the Power of AI and Human Insight in Effective Deal-Making
by Keld JensenReinvent your approach to negotiation In The Smart Negotiator: Unlocking the Power of AI and Human Insight, internationally renowned trainer, speaker, and professor Dr. Keld Jensen takes you on a groundbreaking journey to redefine what it means to be a smart negotiator in a world where human skills meet the transformative capabilities of artificial intelligence. Through engaging commentary, real-world case studies, and AI-driven examples, this book unveils a new perspective on strategic negotiation—where timeless principles like trust and cooperation are amplified by cutting-edge technology. By harnessing the synergy between human intuition and AI-driven insights which will be explored in the pages of this book, negotiators will learn to expand the room for value creation and achieve unprecedented results for themselves and their counterparts. This book delivers unique concepts and tools including: SMARTnerships: Understand the revolutionary approach to negotiation that emphasizes collaboration and mutual benefit over traditional adversarial tactics. Tru$tCurrency: Discover how trust, now measurable with data and AI tools, becomes a negotiator's most valuable asset. NegoEconomics™: Leverage AI to uncover hidden opportunities for mutual gain, transforming potential conflicts into collaborative successes. AI in Negotiation: Apply the concept that both parties are committed to the discovery of mutual gain. With practical advice, step-by-step guides, and ethical considerations, this book is essential for any business leader or professional negotiator navigating the complexities of today's AI-driven landscape.
The Smart Woman's Guide To Resumes And Job Hunting
by Julie Adair King Betsy Sheldon"The Smart Woman's Guide to Resumes and Job Hunting" walks the reader through the resume-creating process step-by-step (including career worksheets and sample resumes). The book addresses other key career issues of interest to women, including: breaking through the glass ceiling and other gender barriers, comanding a fair salary, networking to find hidden job opportunities, using "power language, " and more.
The Smartphone: Anatomy of an Industry
by Elizabeth WoykeA technology reporter&’s behind-the-scenes history of the device that has taken over our lives. How have smartphones shaped the way we socialize and interact? Who tracks our actions, our preferences, our movements as recorded by our smartphones? These are just some of the questions that Elizabeth Woyke, a journalist who has covered the industry for Bloomberg Businessweek, Forbes, and MIT Technology Review, addresses in this book. Including photos and an in-depth look at the early decades of mobile communication, The Smartphone offers not only a step-by-step account of how smartphones are designed and manufactured but also a bold exploration of the darker side of this massive industry, including the exploitation of labor, the disposal of electronic waste, and the underground networks that hack and smuggle smartphones. Featuring interviews with key figures in the development of the smartphone and expert assessments of the industry&’s main players—Apple, Google, Microsoft, and Samsung—The Smartphone is the perfect introduction to this most personal of gadgets. Your smartphone will never look the same again. &“The author does a good job explaining the relationships among the makers, carriers and developers, and she delivers an engrossing chapter on design trends.&” —Kirkus Reviews
The Snark Handbook: Sarcasm, Bitterness, and the Holiday Season (Snark Series)
by Lawrence DorfmanBah! Humbug! It&’s that time of year again….Time to spend too much, drink too much, eat too much, smile falsely, dig down deep to try and find &“good cheer,&” battle crowds, try to find parking in over-crowded lots, ignore surly clerks, bartenders, waiters, valets, and parking lot attendants, all in the pursuit of that moment of happiness known throughout the world as…dun, dun, dun: the Holidays. Has there ever been a time more suited to tapping into snark? With commentary, jokes, and quotes regarding Thanksgiving, Christmas, Hanukkah, Kwanza, New Year&’s; on bad presents, worse in-laws, horrible children, and much more glorious excess. Enjoy such rotten sugar plums as: • &“Santa Claus has the right idea. Visit people once a year.&”—Victor Borge • &“If someone screws up on their gift, there are seven more days to correct it...No awkward explanations of virgin birth...No Irving Berlin songs.&”—Among the Top Ten Reasons to Love Hanukkah • &“What I don&’t like about office Christmas parties is looking for a job the next day.&”—Phyllis DillerThe Snark Handbook: Christmas Edition is destined to be a holiday classic.
The Snowflakes' Revolt: How Woke Millennials Hijacked American Media
by Amber AtheyThe &“snowflake&” generation of college students didn&’t simply melt away as expected, but rather, entered the workforce and hijacked mainstream media, using campus mob intimidation tactics to push America further to the left than ever before.Step onto a college campus, attend a street protest, flip to a legacy news network, tune in to a White House press briefing, and you&’re likely to come down with a bad case of déjà vu. The media—composed almost entirely of liberal elites—along with the Democratic Party and its activists have long worked in tandem to make their ideas palatable to the public. But the media&’s reliance on the left for relevance had an unwanted side effect: it&’s been forced to genuflect to the most radical and most obnoxious—and, unfortunately, very influential—activists. Over the past decade, the zealous individuals once derided as college &“snowflakes&” by the right have taken over key cultural institutions, pushing the national conversation further to the left than ever before. These individuals have cohered into a potent clique that has employed campus mob tactics to orchestrate revolutions (and purges) at the New York Times, major publishing companies, and mega-corporations in Silicon Valley and beyond. Low-level staffers transform into Slacktivists, organizing protests through their company social media channels and WhatsApp group chats, eventually collecting enough digital signatures to wrestle management into submission. Amber Athey has witnessed it all come to fruition. She was the most vocal conservative at Georgetown University when academic freedom was first being suffocated by safe spaces and trigger warnings. After graduation, she covered liberal bias at colleges across the country, binged endless hours of cable news each day as a media reporter, and most recently embedded with the White House press corps as a correspondent. Part memoir, part investigation, and part prescription, this book will expose how modern media influences the American public with the coordinated assistance of left-wing politicians, think tanks, special interest groups, and &“experts.&” Finally, The Snowflakes&’ Revolt will argue that the introduction of petulant radicals to this already volatile concoction will only accelerate the media&’s collapse.
The Social Communication Intervention Programme Manual: Supporting Children's Pragmatic and Social Communication Needs, Ages 6-11 (The Social Communication Intervention Programme)
by Catherine Adams Jacqueline GaileThe Social Communication Intervention Programme (SCIP) has been developed to support school-aged children (6–11 years) with social communication, pragmatic, and language needs. The Social Communication Intervention Programme Manual provides a rationale and method for providing specialist level language therapy for these children who have significant social communication differences. Evidence for the effectiveness of SCIP is included in The Manual.This book introduces the SCIP model and explores the three main components: social understanding/social inference, pragmatics, and language processing. Guidance is included on how to link assessment with therapy, how to plan and individualise interventions, and how to proceed with the programme. It contains a wealth of real-life case examples to illustrate key points, with step-by-step instructions for carrying out the interventions.Used alongside The Social Communication Intervention Programme Resource, this book offers a truly practical, tried-and-tested model to provide targeted, individualised intervention for children with social communication challenges. It is an essential tool for speech and language therapists, specialist teachers, and psychologists who are working with children with social communication, pragmatic, and language needs.For the most effective use, The SCIP Manual should be purchased alongside The SCIP Resource.
The Social Communication Intervention Programme Resource: Supporting Children's Pragmatic and Social Communication Needs, Ages 6-11 (The Social Communication Intervention Programme)
by Catherine Adams Jacqueline GaileThe Social Communication Intervention Programme (SCIP) has been developed to support school-aged children (6–11 years) with social communication, pragmatic, and language needs. SCIP provides a rationale and method for providing specialist level pragmatics and language therapy for these children who have significant social communication differences.The SCIP model is introduced in The Social Communication Intervention Programme Manual, and this book presents the content of the intervention programme itself, using a nested structure of 150 adaptable therapy activities. It contains the complete set of resources required to plan and deliver the interventions set out in the companion book, including forms, activities, and ready-made information sheets. Content can also be downloaded and printed for easy use.Used alongside The Social Communication Intervention Programme Manual, this book offers a truly practical, tried-and-tested model to provide targeted, individualised intervention for children with social communication challenges. It is an essential tool for speech and language therapists, specialist teachers, and psychologists who are working with children with social communication, pragmatic, and language needs.For the most effective use, The SCIP Resource should be purchased alongside The SCIP Manual.
The Social Economics of Health Care (Advances In Social Economics Ser.)
by John B. DavisFor too long now, the issue of health care reform has been dominated by the techniques of mainstream economics and the constant application of the tools of cost-benefit analysis to an area that does not suit it.Issues such as privacy, genetic testing and the allocation of organ transplants require a more sensitive approach to the setting of budgets
The Social Impact of Advertising: Confessions of an (Ex-) Advertising Man
by Tony KelsoThis book presents a comprehensive scholarly critical perspective on advertising through the lens of a former professional copywriter and uniquely combines memoir with an intellectually penetrating look at the cultural and environmental consequences of advertising.