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The Social Impact of Automating Translation: An Ethics of Care Perspective on Machine Translation (Routledge Advances in Translation and Interpreting Studies)
by Esther Monzó-Nebot and Vicenta Tasa-FusterThis collection critically examines the practical impacts of machine translation (MT) through the lens of an ethics of care. It addresses the ideological issues in MT development linked to social hierarchies and explores the transformative potential of care ethics for more equitable technological progress. The volume explores the ideological constructs behind MT as a labor-saving technology, how these constructs are embedded in both its development and social reception, and how they manifest in biased outputs. The chapters cover the cultural roots of translation automation, its legal and political implications, and the needs of various stakeholders. These stakeholders include lay users, Indigenous communities, institutions, educators, and professionals in an increasingly multicultural society. The book also addresses individuals who require translation daily with varying degrees of familiarity with their own translation needs and the tools available. Through critical engagement with the social impacts of MT, the book advocates for an epistemology of care to foster social equity and democratic values in technological progress. This book will interest scholars in translation studies, law, and sociotechnology, as well as practicing translators, policymakers, technologists, and activists seeking ethical and inclusive approaches to machine translation and technological development.
The Social License: The Story of the San Cristobal Mine
by Ian Thomson Robert BoutilierThis unique book combines a colourful history of Bolivian politics with some of the most advanced quantitative techniques yet developed for socio-political risk analysis. This is the story of how a foreign-owned private sector mining company (Minera San Cristobal - MSC) earned, lost, and regained its social licence to operate. Robert G. Boutilier and Ian Thomson, leading experts in stakeholder management theory and practice, transform the concept of the SLO from a metaphor to a management tool. The book traces the development of new concepts and measures in the field of stakeholder engagement while following the narrative of a community struggling with a fundamental change in its identity from a declining, malnourished llama-herding village to one of the richest towns in Bolivia. This remarkable story will inspire practitioners in the field of stakeholder management; it will provide an invaluable roadmap for professionals working on land re-use projects in the energy, mining, and conservation sectors; it will make stakeholder relations concepts and techniques accessible to students through an engaging and in-depth case study; and it will open your eyes to one of the most fascinating accounts of how two different cultures collided and then came together to address different but aligned goals.
The Social Lives of Networked Students: Mediated Connections
by Rajee KanagavelThis book examines the social networks of international students, exploring the ways in which they experience social support and the role of the continuously evolving media landscape in their experiences of mobility. Drawing on survey data collected from over 250 respondents around the world, Rajee Kanagavel offers a social network analysis of transnational social formations to investigate the flow of social support through media channels, shedding light on how co-presence is no longer influenced by geographical distance. Kanagavel analyses the ways in which communication technologies are transforming the way we build and maintain relationships, and our ability to receive or give support across distance. As such, the book will be useful to scholars and students of sociology and media studies, particularly those with an interest in transnationalism, new media, social support and international student mobility.
The Social Media Age
by Zoetanya SujonExploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
The Social Media Age
by Zoetanya SujonExploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
The Social Media Industries (Media Management and Economics Series)
by Alan B. AlbarranThis volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
The Social Media Journalist Handbook
by Yumi WilsonThe Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice. This book establishes social media journalism as the latest and one of the most effective ways to practice journalism in the 21st century. It features insights from top recruiters, editors, and senior producers working in the field, as well exercises that aid readers in developing the practical skills necessary to work successfully with social media. Readers will come away from the book with the knowledge to build strong social media strategies across different budgets, employing evergreen principles that work for different, ever-changing platforms. They’ll learn how to reach and engage with the maximum number of people, as well as find sources, raise one’s profile, conduct research, and produce stories. This book also features additional material online for instructors.
The Social Media Marketing Book
by Dan ZarrellaAre you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicatorsPraise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
The Social Nature of Antibiotic Overprescription in China: Medical Conversations, Doctor–Patient Relationships, and Decision-Making (Routledge Studies in Language, Health and Culture)
by Nan Christine WangOffering a rarely seen glimpse into the realities of one of the biggest global public health crises in modern time, Wang’s book focuses on doctor–patient interactions in China to demonstrate the potential effects of health communication, doctor–patient relationship, and a matrix of social factors on overprescription of antibiotics.Based on a community-based survey, the book describes empirical findings regarding the high prevalence of non-prescribed antibiotics use for common colds among children in China. It covers the potential effects of overprescription on caregivers' attitudes and how physicians make prescribing decisions in medical consultations. Drawing from evidence in medical interaction data, readers are introduced to further empirical findings regarding the communicative behaviors that patient caregivers use to pressure for antibiotic prescriptions in real medical consultations. Following this, Wang reports findings regarding the communicative behaviors that physicians use to make treatment recommendations and caregivers use to launch treatment negotiations, leading to a discussion of the effect of the doctor–patient relationship on antibiotic overprescription. The book culminates in practice recommendations and provides teaching scenarios in which physicians successfully engage the caregivers into conversations to shape their expectations for antibiotic prescriptions in medical consultations.An important resource for scholars and students in health communication, linguistics, medical humanities, and medical sociology. Practitioners who are interested in understanding and improving clinical practices as well as policymakers aiming to combat antibiotic resistance will also find this book useful.
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
by Michael Casey Oliver Luckett"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
The Social Psychology of Nonverbal Communication
by Derek Chadee Aleksandra KostićThe Social Psychology of Nonverbal Communication gathers together leading nonverbal communication scholars from around the world to offer insight into a range of issues within the nonverbal literature with the aim to rethink current approaches to the subject.
The Social Styles Handbook, Revised Edition
by Wilson Learning LibraryMore than two million people use Social Styles and Versatility skills to improve communication and relationships. Learn which Social Style you naturally prefer, how to read others' styles, and then adapt to them so you can build trust and influence more quickly. Proven, powerful life-changing tools for immediate impact at work and home.
The Socio-Cognitive Approach to Communication and Pragmatics (Perspectives in Pragmatics, Philosophy & Psychology #33)
by Istvan KecskesThe book aims to serve as a theoretical framework for the socio-cognitive approach (SCA) that is an alternative to the two main lines of pragmatics research: linguistic-philosophical pragmatics and sociocultural-interactional pragmatics. SCA broadens the scope of the field with an intent to incorporate not only L1 communication but also intercultural communication, and communication in a second language. The author integrates the pragmatic view of cooperation and the cognitive view of egocentrism and emphasizes that both cooperation and egocentrism are manifested in all phases of communication, albeit to varying extents. SCA places equal importance on the social and cognitive individual factors in pragmatics. The author claims that while (social) cooperation is an intention-directed practice that is governed by relevance, (individual) egocentrism is an attention-oriented trait dominated by salience.The book serves as a theoretical guide for researchers and students who would like to understand how we need to change first language-based theories to make sense of what happens not only in L1 but also in intercultural and multi-lingual interactions.
The Sociology of Journalism
by Brian McNairJournalism is a privileged cultural form. It is the main source of our knowledge about the world and our place in it, and the point at which the individual and the social worlds meet. Referring to cases from both the US and UK, including the White House sex scandals and the death of Diana, this book examines the various factors involved in the making of contemporary journalism, including economic and political pressures, changes in the technology of news gathering and production, and the growing role of sources and "source strategies." The text analyzes how such factors come to exert influence on the form, content, and style of journalism, and reviews current approaches to the sociological impact of journalism on individuals, groups, and organizations.
The Sociomateriality of Leadership: A Ventriloquial Perspective (Routledge Studies in Communication, Organization, and Organizing)
by Jonathan CliftonWith the parallel expansion of both leadership research and the use of ventriloquism within communication studies, this book addresses the lack of connection between the two, arguing that ventriloquial analyses can add significant insights to leadership research and that leadership research can be a fruitful avenue of inquiry.Focusing on the ventriloquial approach to organising originating from the Montreal School, which emphasizes the analyses of “actions through which someone or something makes someone or something else say or do things”, the book offers a new and exciting way of looking at the materiality of leadership. Drawing on ventriloquial analyses of naturally-occurring workplace interaction; interviews with key organisational players; and training sessions about leadership, the author posits that other-than-human actants affect many areas of leadership and organisational communication.Offering fresh insight into leadership practice, this book will be an essential read for scholars and students of organisational communication, leadership, and management.
The Soldier's Truth: Ernie Pyle and the Story of World War II
by David ChrisingerA beautiful reckoning with the life and work of the legendary journalist Ernie Pyle, who gave World War II a human face for millions of Americans even as he wrestled with his own demonsAt the height of his fame and influence during World War II, Ernie Pyle&’s nationally syndicated dispatches from combat zones shaped America&’s understanding of what the war felt like to ordinary soldiers, as no writer&’s work had before or has since. From North Africa to Sicily, from the beaches of Anzio to the beaches of Normandy, and on to the war in the Pacific, where he would meet his end, Ernie Pyle had a genius for connecting with his beloved dogfaced grunts. A humble man, himself plagued by melancholy and tortured by marriage to a partner whose mental health struggles were much more acute than his own, Pyle was in touch with suffering in a way that left an indelible mark on his readers. While never defeatist, his stories left no doubt as to the heavy weight of the burden soldiers carried. He wrote about post-traumatic stress long before that was a diagnosis.In The Soldier's Truth, acclaimed writer David Chrisinger brings Pyle&’s journey to vivid life in all its heroism and pathos. Drawing on access to all of Pyle&’s personal correspondence, his book captures every dramatic turn of Pyle&’s war with sensory immediacy and a powerful feel for both the outer and the inner landscape. With a background in helping veterans and other survivors of trauma come to terms with their experiences through storytelling, Chrisinger brings enormous reservoirs of empathy and insight to bear on Pyle&’s trials. Woven in and out of his chronicle is the golden thread of his own travels across these same landscapes, many of them still battle-scarred, searching for the landmarks Pyle wrote about.A moving tribute to an ordinary American hero whose impact on the war is still too little understood, and a powerful account of that war&’s impact and how it is remembered, The Soldier's Truth takes its place among the essential contributions to our perception of war and how we make sense of it.
The Solo Video Journalist: Doing It All and Doing It Well in TV Multimedia Journalism
by Matt PearlIt is becoming increasingly important for television reporters to be proficient in many, if not all, of the steps in production. The Solo Video Journalist will make handling all these responsibilities seem possible, and do so from the hands-on perspective of a current reporter with years of experience as a multimedia journalist. This book will cover all aspects of multimedia journalism, from planning for a segment, to dressing appropriately for one’s multiple roles, to conducting interviews and editing. The instruction and guidance in this text will help make readers valuable players in their field, and it is filled with real-world examples and advice from current professionals. Whether it be college students learning from the ground up or journalists early in their careers, The Solo Video Journalist ensures they will have all the materials they need to be successful multimedia journalists.
The Solo Video Journalist: Doing It All and Doing It Well in TV Multimedia Journalism
by Matt PearlThe Solo Video Journalist, now in its second edition, offers a comprehensive overview of the solo video reporting process from start to finish. Drawing from years of professional experience in the field, the author covers all aspects of multimedia journalism, from planning for a segment, to dressing appropriately for multiple roles, to conducting interviews, and editing. The book contains interviews with more than a dozen top storytellers from around the United States and offers practical advice for how to succeed in a growing media field. New to this edition are Career Chronicles – chapters that detail the career paths possible for modern journalists – and a fully updated chapter on the importance of building a digital and social media presence. This book is an excellent resource for students learning skills in broadcast, multimedia, backpack, and television journalism, as well as for early-career professionals looking for a back-pocket resource in solo video journalism.
The Soul of Civility: Timeless Principles to Heal Society and Ourselves
by Alexandra HudsonAlexandra Hudson, daughter of the "Manners Lady," was raised to respect others. But as she grew up, Hudson discovered a difference between politeness—a superficial appearance of good manners—and true civility. In this timely book, Hudson sheds light on how civility can help bridge our political divide.From classical philosophers like Epictetus, to great twentieth-century thinkers like Martin Luther King Jr., to her own experience working in the federal government during one of the most politically fraught eras in our nation's history, Hudson examines how civility—a respect for the personhood and dignity of others—transcends political disagreements. Respecting someone means valuing them enough to tell them when you think they are wrong.It’s easy to look at the divided state of the world and blame our leaders, the media, or our education system. Instead, we should focus on what we can control: ourselves. The Soul of Civility empowers readers to live tolerantly with others despite deep differences, and to rigorously protest wrongs and debate issues rather than silencing disagreements. A robust public discourse is essential to a truly civil society, and respecting others means telling hard truths. If enough of us decide to change ourselves, we might be able to change the world we live in, too.Provocative, personal, and acutely relevant, The Soul of Civility is an essential book for our era.
The Soul of the Deal: Creative Frameworks for Buying, Selling, and Investing in any Business
by Marc H. MorgensternFrom a seasoned dealmaker, a guide to negotiating that &“provides practical, expert guidance and tactics through vivid stories&” (Rob Markey, New York Times–bestselling coauthor of The Ultimate Question 2.0). The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs. Their origin? Selling encyclopedias door-to-door, following the Grateful Dead for a lifetime, and closing 400+ successful deals. Marc Morgenstern&’s music-fueled philosophy that people (not spreadsheets) are the epicenter of every business interaction took him from Silicon Valley to Shanghai as principal, advisor, or counsel, as well as to the Board of the Rock and Roll Hall of Fame. Tangible takeaways—captured as &“Morgenstern&’s Maxims&”—punctuate every chapter of this entertaining blend of memoir and business book that addresses the unchanging human, emotional, and tactical aspects of negotiating—stressing humor, real-time spontaneity and flexibility, empathy, and engaged listening as pathways to expanded negotiating and operating success.
The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
by Jason HarrisThe Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
The Sound of Money: How Political Interests Get What They Want
by Darrell M. West Burdett A. LoomisIn their compelling new book, The Sound of Money: How Political Interests Get What They Want, West and Loomis probe the connection between interest-group spending and congressional policy making. In recent years, important battles have been fought over health care reform, telecommunications deregulation, and Medicare, to name just a few. The interest groups most successful at influencing policy are those with the most money to spend on advertising and lobbying. West and Loomis caution that as the "sound" of money in American politics grows louder, this new group activism will increasingly affect-and maybe even threaten-the viability of representative government.
The Sourcebook of Nonverbal Measures: Going Beyond Words
by Valerie ManusovThe Sourcebook of Nonverbal Measures provides a comprehensive discussion of research choices for investigating nonverbal phenomena. The volume presents many of the primary means by which researchers assess nonverbal cues. Editor Valerie Manusov has collected both well-established and new measures used in researching nonverbal behaviors, illustrating the broad spectrum of measures appropriate for use in research, and providing a critical resource for future studies.With chapters written by the creators of the research measures, this volume represents work across disciplines, and provides first-hand experience and thoughtful guidance on the use of nonverbal measures. It also offers research strategies researchers can use to answer their research questions; discussions of larger research paradigms into which a measure may be placed; and analysis tools to help researchers think through the research choices available to them.With its thorough and pragmatic approach, this Sourcebook will be an invaluable resource for studying nonverbal behavior. Researchers in interpersonal communication, psychology, personal relationships, and related areas will find it to be an essential research tool.
The Space Between the Notes: Rock and the Counter-Culture
by Sheila WhiteleyThe Space Between the Notes examines a series of relationships central to sixties counter-culture: psychedelic coding and rock music, the Rolling Stones and Charles Manson, the Beatles and the `Summers of love', Jimi Hendrix and hallucinogenics, Pink Floyd and space rock. Sheila Whiteley combines musicology and socio-cultural analysis to illuminate this terrain, illustrating her argument with key recordings of the time: Cream's She Walks Like a Bearded Rainbow, Hendrix's Hey Joe, Pink Floyd's Set the Controls For the Heat of the Sun, The Move's I Can Hear the Grass Grow, among others.The appropriation of progressive rock by young urban dance bands in the 1990s make this study of sixties and seventies counter-culture a timely intervention. It will inform students of popular music and culture, and spark off recognition and interest from those that lived through the period as well as a new generation that draw inspiration from its iconography and sensibilities today.
The Space between Look and Read: Designing Complementary Meaning
by Susan M. HaganUnleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems.