- Table View
- List View
The Twentieth Century German Art Exhibition: Answering Degenerate Art in 1930s London (Routledge Research in Art Museums and Exhibitions)
by Lucy WasensteinerThis book represents the first study dedicated to Twentieth Century German Art, the 1938 London exhibition that was the largest international response to the cultural policies of National Socialist Germany and the infamous Munich exhibition Degenerate Art. Provenance research into the catalogued exhibits has enabled a full reconstruction of the show for the first time: its contents and form, its contributors and their motivations, and its impact both in Britain and internationally. Presenting the research via six case-study exhibits, the book sheds new light on the exhibition and reveals it as one of the largest émigré projects of the period, which drew contributions from scores of German émigré collectors, dealers, art critics, and from the ‘degenerate’ artists themselves. The book explores the show’s potency as an anti-Nazi statement, which prompted a direct reaction from Hitler himself.
Twentieth-Century Man: The Wild Life of Peter Beard
by Christopher WallaceAn exuberant biography of the life of the iconic photographer and naturalist Peter Beard, whose life and work captured the cultural imagination Peter Beard lived an astonishing life. The artist, wildlife photographer, and bon vivant enthralled and inspired both because of his work and his legendary lifestyle. A scion of American industry turned explorer of Africa and environmental advocate, Beard embodied the extremes of his time: grand adventurer and sexually voracious partier, friend of everyone from the Rolling Stones to Jackie Onassis to Andy Warhol to Karen Blixen. And Beard had a passion—probably more like an obsession—with the faults of the entire human experiment, with the ways in which our consumption of the world’s resources have come to consume us all. Beard’s outsize life and character—his death-defying documentation of both the endangered wildlife of Africa, and, closer to home, some of the world’s most beautiful women for a range of fashion magazines—animate this lively but authoritative biography. The journalist Christopher Wallace, long fascinated by Beard’s artistic legacy, adventurous spirit, and hard-partying persona, came to know him well later in Beard’s life. Capturing the varied social and cultural scenes that Beard moved through with glamorous ease over five decades, Wallace also makes a powerful case for the lasting impact of his work. In Twentieth-Century Man, Wallace has rendered this towering figure in all of his contradictions and complexities—a deeply romantic and idiosyncratic personality, beloved by so many, whose sensibilities nonetheless remained firmly rooted in an era characterized by racist and colonialist attitudes. Stirring and visceral, Twentieth-Century Man is the definitive portrait of Peter Beard.
Twenty-Nine Goodbyes: An Introduction to Chinese Poetry
by Timothy BillingsA primer for those with no previous knowledge of Chinese, this book introduces readers to the fundamentals of classical Chinese poetry through twenty-nine ways of understanding a single poem. “Seeing Off a Friend,” by the great Tang poet Li Bai (701–762) has long been praised for its vividness, subtlety, and poignancy. Anthologizing twenty-nine translations of the poem, Timothy Billings not only introduces the poem’s richness and depth but also the nuanced art of translating Chinese poetry into European languages. A famous exemplar of “seeing off poetry,” which was common in an empire whose literati were continually on the move, Li’s poem has continued to fascinate readers far removed from its moment of composition, from the Victorians, to Ezra Pound, to contemporary translators from around the world. In talking us through these linguistic crossings, Billings unpacks the intricacies of the lüshi or "regulated verse poem," a form as pivotal to Chinese literature as the sonnet is to European tradition.This book promises to transform its readers, step-by-step, into adept interpreters of one of the most significant verse forms in Chinese literary history. Billings’s engaging teaching style, backed by a lightly worn but deep scholarly engagement with Chinese poetry, makes this work an indispensable guide for anyone interested in poetry, translation, or the cultural heritage of China.
The Twenty-Six Words That Created the Internet
by Jeff Kosseff"No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider."Did you know that these twenty-six words are responsible for much of America's multibillion-dollar online industry? What we can and cannot write, say, and do online is based on just one law—a law that protects online services from lawsuits based on user content. Jeff Kosseff exposes the workings of Section 230 of the Communications Decency Act, which has lived mostly in the shadows since its enshrinement in 1996. Because many segments of American society now exist largely online, Kosseff argues that we need to understand and pay attention to what Section 230 really means and how it affects what we like, share, and comment upon every day.The Twenty-Six Words That Created the Internet tells the story of the institutions that flourished as a result of this powerful statute. It introduces us to those who created the law, those who advocated for it, and those involved in some of the most prominent cases decided under the law. Kosseff assesses the law that has facilitated freedom of online speech, trolling, and much more. His keen eye for the law, combined with his background as an award-winning journalist, demystifies a statute that affects all our lives –for good and for ill. While Section 230 may be imperfect and in need of refinement, Kosseff maintains that it is necessary to foster free speech and innovation. For filings from many of the cases discussed in the book and updates about Section 230, visit jeffkosseff.com
Twenty Steps To Power, Influence, And Control Over People
by H. W. GabrielThis Master-Plan gives you the incalculable new power to dominate, command and manipulate people around you!Add new STRENGTH to your WILL!Get new AUTHORITY in your MANNER!New POWER to COMMAND!New-won MASTERY of LIFE!DON'T put off for one more day your decision. Take this book into your life now. Start the automatic success-process working in your own career and personal life as well. You could be--right now--enjoying the glittering rewards life brings to the Man of Power...wealth, good living, a happy family, hosts of admiring friends and subordinates, the prestige and social success given to the Man of Power!USE this step-by-step plan today and watch your life become a golden road to success as you begin to use your new-won POWER...INFLUENCE...and CONTROL OVER THE PEOPLE AROUND YOU!A classic in the Do-It-Yourself genre.
Twilight of Press Freedom: The Rise of People's Journalism (Routledge Communication Series)
by John C. Merrill Peter J. Gade Frederick R. BlevensThis volume offers a historical, philosophical, and practical critique of public and civic journalism--a movement that gained momentum in the final decade of the 20th century. During that period, proponents of the movement have published nearly a dozen books expanding upon and expounding the virtues of journalism, seeking to repair what is thought to be the torn social, political, and moral fabric in America. Although previous works have established a strong practical underpinning for public and civic journalism, none has examined its philosophical roots or challenged its methodology and grounding in neoliberal constructs. This volume does just that, tracing its origins in early philosophy to the current newsroom policies and practices that conflict with traditional constructs in libertarian press theory. Twilight of Press Freedom postulates that institutionalized journalism is fading away and world journalism--prompted by the people--is veering toward more order and social harmony, and away from the traditional idea of the great value of press freedom. The volume provides a critical examination of the trend toward public journalism and considers how press freedom will be impacted by this trend in coming years. Scholars and students in journalism, public opinion, and media studies will find this book insightful and invaluable.
Twilight Together: Portraits of Ireland at Home
by Ruth Medjber'A moving and uplifting record of our nation's lockdown' Sunday IndependentThe essential book for 2020, capturing the heart-breaking and uplifting stories that made it a year we will never forgetIn March 2020, the arrival of Coronavirus in Ireland saw our world change overnight. We watched in shock as it spread throughout the world with devastating consequences. We stopped travelling, we worked from home, we celebrated birthdays, anniversaries and new arrivals via our screens. Many also had to grieve from a distance, isolated and alone.But the pandemic also became a time of coming together, of community spirit, of small kindnesses and boundless creativity. We saw frontline workers make extraordinary sacrifices, musicians perform from their front rooms, neighbourhood bingo and open-air film screenings.In Twilight Together Ruth Medjber has captured all of this and more. Visually stunning and deeply moving, she has photographed people all over Ireland at their front window at dusk, each with their own story to tell. Twilight Together is an extraordinary portrait of a pandemic by one of Ireland's most talented photographers and it is an important document for our times.
Twining: Critical and Creative Approaches to Hypertext Narratives
by Anastasia Salter Stuart MoulthropHypertext is now commonplace: links and linking structure nearly all of our experiences online. Yet the literary, as opposed to commercial, potential of hypertext has receded. One of the few tools still focused on hypertext as a means for digital storytelling is Twine, a platform for building choice-driven stories without relying heavily on code. In Twining, Anastasia Salter and Stuart Moulthrop lead readers on a journey at once technical, critical, contextual, and personal. The book’s chapters alternate careful, stepwise discussion of adaptable Twine projects, offer commentary on exemplary Twine works, and discuss Twine’s technological and cultural background. Beyond telling the story of Twine and how to make Twine stories, Twining reflects on the ongoing process of making. "While there have certainly been attempts to study Twine historically and theoretically... no single publication has provided such a detailed account of it. And no publication has even attempted to situate Twine amongst its many different conversations and traditions, something this book does masterfully." —James Brown, Rutgers University, Camden
Twitch (Digital Media and Society)
by Mark R. JohnsonTwitch is the leading live streaming platform in most of the world and an integral part of contemporary digital gaming culture. Millions of people broadcast their game play (as well as other activities) to over a hundred million people who regularly visit the site. In this accessible book, Mark R. Johnson offers both a synthesis of existing Twitch research and a new way to understand Twitch as a public forum for gaming. Drawing on ideas of the ancient Greek agora or public forum, Johnson demonstrates how Twitch has become the key location for game players looking to understand what is contemporary, relevant, and important in modern gaming culture. He argues that Twitch has constructed a particular kind of public forum for gaming, an understanding which emerges from analysing the platform through its technological infrastructure, its streamers and viewers, its broadcast content, and its tightly knit communities. While this forum helps shape gaming culture, it also exhibits many of gaming's existing problems with harassment and cultural exclusivity. Despite being the essential public space for contemporary gaming, Johnson shows that Twitch is far more complex than it first appears, and is currently expanding in ways that challenge this – until now – core focus. This book is essential reading for students and scholars of game studies, media studies, and anyone with an interest in the rapidly changing nature of online communication.
Twitter: A Digital Socioscope
by Yelena MejovaHow can Twitter data be used to study individual-level human behavior and social interaction on a global scale? This book introduces readers to the methods, opportunities, and challenges of using Twitter data to analyze phenomena ranging from the number of people infected by the flu, to national elections, to tomorrow's stock prices. Each chapter, written by leading domain experts in clear and accessible language, takes the reader to the forefront of the newly emerging field of computational social science. An introductory chapter on Twitter data analysis provides an overview of key tools and skills, and gives pointers on how to get started, while the case studies demonstrate shortcomings, limitations, and pitfalls of Twitter data as well as its advantages. The book will be an excellent resource for social science students and researchers wanting to explore the use of online data.
Twitter and Tear Gas: The Power and Fragility of Networked Protest
by Zeynep TufekciA firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.
The Twitter Book (O'reilly Ser.)
by Sarah Milstein Tim O'ReillyTwitter is not just for talking about your breakfast anymore. It's become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you'll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter--and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
Twitter Bootstrap Web Development How-To
by David CochranAn easy-to-follow step-by-step presentation which will get you started with Twitter Bootstrap. Practical examples will help you to get set up quickly and easily. This guide is for new, novice, and intermediate developers alike. Basic knowledge of HTML and CSS is required although this book will help beginners find their feet with both more easily. Those experienced with HTML and CSS will quickly learn the beautiful and efficient ways of Bootstrap.
Twitter for Dummies, Pocket Edition
by Laura Fitton Michael E. Gruen Leslie PostonA fully updated guide to the how and why of using Twitter. The fastest-growing social network utility sports new features, and they're all covered in this how-to guide. This book shows you how to join them and why you should.
Twitter in One Hour for Lawyers
by Jared CorreiaMore lawyers than ever before are using Twitter to network with colleagues, attract clients, market their law firms, and even read the news. But to the uninitiated, Twitter's short messages, or tweets, can seem like they are written in a foreign language. Twitter in One Hour for Lawyers will demystify one of the most important social-media platforms of our time and teach you to tweet like an expert. In just one hour, you will learn to: Create a Twitter account and set up your profile Read tweets and understand Twitter jargon Write tweets and send them at the appropriate time Gain an audience follow and be followed Engage with other Twitters users Integrate Twitter into your firm's marketing plan Cross-post your tweets with other social media platforms like Facebook and LinkedIn Understand the relevant ethics, privacy, and security concerns Get the greatest possible return on your Twitter investment And much more "
The Twitter Presidency: Donald J. Trump and the Politics of White Rage (NCA Focus on Communication Studies)
by Brian L. Ott Greg DickinsonThe Twitter Presidency explores the rhetorical style of President Donald J. Trump, attending to both his general manner of speaking as well as to his preferred modality. Trump’s manner, the authors argue, reflects an aesthetics of white rage, and it is rooted in authoritarianism, narcissism, and demagoguery. His preferred modality of speaking, namely through Twitter, effectively channels and transmits the affective dimensions of white rage by taking advantage of the platform’s defining characteristics, which include simplicity, impulsivity, and incivility. There is, then, a structural homology between Trump’s general communication practices and the specific platform (Twitter) he uses to communicate with his base. This commonality between communication practices and communication platform (manner and modality) struck a powerful emotive chord with his followers, who feel aggrieved at the decentering of white masculinity. In addition to charting the defining characteristics of Trump’s discourse, The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms, principles, and institutions.
Twitter Tips, Tricks, and Tweets
by Paul McfedriesMaximize your fun and boost your productivity with this updated, full-color guide to tantalizing Twitter tips!The popularity of Twitter continues to soar, and is fast becoming the most popular social networking site online. Whether you're looking to learn how to set up an account for the first time or are on the prowl for some cool third-party Twitter apps, this full-color guide will boost your entire Twitter experience.Allowing you to communicate with fellow Twitters within a 140-character limit, this fun and fascinating social networking tool is easier than maintaining a blog and quicker than sending an e-mail or text. With these tips, tricks, and tweets, you'll stay in the know and up to date on anything and everything you find interesting.Explores the newest Twitter features, including the new re-tweet feature, which adds a re-tweet button to each tweet on a person's timeline, much like the sites current "reply" buttonDiscusses Twitter's new search widget, which is more sophisticated and preciseShows how to use the just-announced Geolocation API, which adds location-based information to tweetsExplains how to tweet from mobile devicesShows how to add Twitter to a blog or to other social networking sites such as FacebookOffers ideas for using Twitter in business as well as for personal contactsCovers Twitter terminology and provides helpful tips and tricks for expanding Twitter's usefulness through third-party applicationsExplore the possibilities of Twitter and discover what the buzz is all about with this tremendously terrific guide to Twitter!
The Twittering Machine
by Richard SeymourA brilliant probe into the political and psychological effects of our changing relationship with social mediaFormer social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we&’re getting out of it, and what we&’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?
Two Billion Eyes: The Story of China Central Television
by Ying Zhu&“The definitive work on Chinese television . . . A pioneering picture of CCTV and its crucial role in the contemporary Chinese political economy&” (Robert W. McChesney, author of Corporate Media and the Threat to Democracy). As China navigates the murky waters of a &“third way&” with liberal economic policies under a strict political regime, the surprising battleground for China&’s future emerges in the country&’s highest rated television network—China Central Television, or CCTV. With 16 internationally broadcast channels and over 1.2 billion viewers, CCTV is a powerhouse in conveying Chinese news and entertainment. The hybrid nature of the network has also transformed it into an unexpected site of discourse in a country that has little official space for negotiation. While CCTV programming is state sponsored—and censored—the popularity and profit of the station are determined by the people. And as the Chinese Communist Party seeks to exert its own voice on domestic and international affairs, the prospect of finding an amenable audience becomes increasingly paramount. Through a series of interviews with a fascinating cast of power players including a director of a special topic program that incited the 1989 student movement, current and past presidents of CCTV, and producers at the frontline of the network&’s rapidly evolving role in Chinese culture, celebrated media analyst Ying Zhu unlocks a doorway to political power that has long been shrouded in mystery. &“An indispensable guide to the Chinese media landscape.&” —The New Inquiry &“Up until Two Billion Eyes, the view of Chinese media has often been limited . . . Ying Zhu expands the periphery of our vision.&” —Los Angeles Review of Books
Two Decades of Multimedia Storytelling in Digital Journalism: Lessons of the Past, Challenges of the Present, and Potentials for the Future
by Rosanna PlanerLocated within the field of journalism research, this book deals with multimedia storytelling in digital journalism. It focuses on the very fundamental question of how previously established forms of presentation can and have evolved in the digital age. Using a multi-method design, it first conducts a systematic literature analysis of international studies on the selected topic (n=381). Hypotheses derived from this study serve as the basis for a quantitative content analysis of more than 1,700 multimedia stories from German and US media companies, which also forms the core of the analysis. In a final step, the thesis discusses these findings with journalists and story producers from Germany and the USA (n=21). Overall, multimedia stories were produced in a complex and resource-intensive manner just a decade ago, but have since developed into an established and consolidated format in editorial departments. Technological development, the focus on the needs of the audience and the "turn to mobile" are determining the future of the format.
Two English-Language Translators of Jin Ping Mei: From Lotus to Plum (Routledge Studies in Chinese Translation)
by Shuangjin XiaoTwo English-Language Translators of Jin Ping Mei examines English translations of the Ming novel Jin Ping Mei by translators from different historical periods within the Anglophone world.Drawing upon theoretical insights from translation studies, literary criticism, and cultural studies, the book explores the treatment of salient features of the novel in translation, including cultural representation, narratological elements, gender-specific motifs, and (homo)sexual themes. Through literary re-imagining and artistic re-creation, Egerton transforms a complex and sprawling narrative into a popular modern middlebrow novel, making it readily accessible within Western genres. Roy’s interlinear and annotated translation transcends the mere retelling of a vivid story for its unwavering emphasis on every single detail of the original, becoming a portal to the Ming past. It stands as a testament to the significance of translation as a medium for understanding the legacy of the late Ming and the socio-cultural dynamics shaping that period in Chinese history.This book will be a useful reference for scholars and research students within the fields of literary translation studies and translated Chinese literature, particularly Ming- Qing fiction. The book will also appeal to students and researchers studying Jin Ping Mei’s translation and reception in the West.
The Two W's of Journalism: The Why and What of Public Affairs Reporting (Routledge Communication Series)
by Davis Buzz" Merritt Maxwell E. McCombsIn this timely volume, the authors explore public affairs journalism, a practice that lies at the core of the journalism profession. They go beyond the journalistic instruction for reporting and presenting news to reflect on why journalism works the way it does. Asking current and future journalists the critical questions, "Why do we do it?" and "What are the ways of fulfilling the goals of journalism?" their discussion stimulates the examination of contemporary practice, probing the foundations of public affairs journalism. With its detailed examination of factors influencing current journalistic practice, The Two W's of Journalism complements and expands on the skills and techniques presented in reporting, editing, and news writing textbooks. The perspectives presented here facilitate understanding of the larger role journalism has in society. As such, the volume is an excellent supplemental text for reporting and writing courses, and for introductory courses on journalism. It will also offer valuable insights to practicing journalists.
Typographic Design: Form and Communication
by Rob Carter Sandra Maxa Mark Sanders Philip B. Meggs Ben DayTypographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed―but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
The Tyranny of Big Tech
by Josh HawleyThe reign of Big Tech is here, and Americans’ First Amendment rights hang by a keystroke. Amassing unimaginable amounts of personal data, giants like Google, Facebook, Amazon, and Apple—once symbols of American ingenuity and freedom—have become a techno-oligarchy with overwhelming economic and political power. Decades of unchecked data collection have given Big Tech more targeted control over Americans’ daily lives than any company or government in the world. <P><P> In The Tyranny of Big Tech, Senator Josh Hawley of Missouri argues that these mega-corporations—controlled by the robber barons of the modern era—are the gravest threat to American liberty in decades. To reverse course, Hawley argues, we must correct progressives’ mistakes of the past. <P><P>That means recovering the link between liberty and democratic participation, building an economy that makes the working class strong, independent, and beholden to no one, and curbing the influence of corporate and political elites. <P><P>Big Tech and its allies do not deal gently with those who cross them, and Senator Hawley proudly bears his own battle scars. But hubris is dangerous. The time is ripe to overcome the tyranny of Big Tech by reshaping the business and legal landscape of the digital world. <P><P><b>A New York Times Bestseller</b>
The Tyranny of Public Discourse: Abraham Lincoln’s Six-Element Antidote for Meaningful and Persuasive Writing
by David Hirsch Dan Van HaftenAre you satisfied with the current state of public discourse? The almost unanimous response from people across the nation is a loud and emphatic “No!” The reply is always the same regardless of politics. Today’s public discourse typically starts with a “conclusion” and goes downhill from there. If there are talking heads, argument begins instantly and typically runs in circles. This is a dangerous path for a society that depends upon civility and virtue to survive. The Tyranny of Public Discourse: Abraham Lincoln’s Six-Element Antidote for Meaningful and Persuasive Writing by scholars David Hirsch and Dan Van Haften addresses what is one of the most important issues of our time. This book can teach anyone how to use logic and reason to create persuasive writing. A byproduct of this is the civility that will ensue with an elevated public discourse. The Tyranny of Public Discourse establishes the six elements of a proposition as a verbal form of the scientific method—something Abraham Lincoln knew and used routinely. His logic and reason is so well known that it is quoted today more than 150 years after his death. Learning the six elements and how to use them to discuss any topic at any time is not only fascinating, but fairly easy to understand and implement. This book sets it all out, step-by-step and color coded, from beginning to end. The Tyranny of Public Discourse: Abraham Lincoln’s Six-Element Antidote for Meaningful and Persuasive Writing, complete with 21 diagrams on how to structure your logic, is the book you have been waiting for. The time is short, and the hour is now.