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UX Strategy: How to Devise Innovative Digital Products that People Want
by Jaime LevyUser experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people like to use.Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.Define and validate your target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique valueFocus your team on the primary utility and business model of your product by running structured experiments using prototypesDevise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
UX Strategy: How To Devise Innovative Digital Products That People Want
by Jaime LevyUser experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniquesExplore marketplace opportunities by conducting competitive research and analysisDesign experiments using rapid prototypes that are focused on the business modelConduct online user research to gain valuable insights quickly on any budgetTest business ideas and validate marketing channels by running online advertising and landing page campaigns
UX Writing: Designing User-Centered Content
by Jason C.K. Tham Tharon Howard Gustav VerhulsdonckThis flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes. Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.
The V-chip Debate: Content Filtering From Television To the Internet (Routledge Communication Series)
by Monroe E. PriceThe V-chip is a highly significant part of the discussion about whether television (or broadcasting in general) deserves some special attention in terms of its accessibility to children, its particular power to affect conduct, and its invasiveness. But as this notion of filtering and labeling has caught the imagination of the regulator, the legislator, and all those who wish to consider new ways to alter bargaining over imagery in society, the very idea of the V-chip or its equivalent is moving across other technologies, including the Internet. The V-chip issue has also fueled the ongoing debate about violence and sexual practices in society, and how representations on television relate to those practices. Although the initial concept of the V-chip is simple, its flow into the public realm raises so many extraordinary questions that the introduction and production of the chip virtually serves as a case study in problems of law and public policy. The very conceptualization of speech in society is being affected by this issue. Accordingly, the place of the V-chip in this debate is increasingly important; indeed, it may be argued that the V-chip's contribution to legal argumentation may be greater than its ultimate contribution to the relationship between children and imagery. Among the questions the contributors address are: *What research basis is necessary to require a framework for labeling and rating? *What relationship between government and the image-producing industries can be characterized--for constitutional and other reasons--as voluntary as opposed to coercive? *Who should evaluate these images? *To what extent should the evaluation process be centralized and/or distributed? *What assessment is appropriate to evaluate whether the experiment is "successful?" In addition to the V-chip's origin's in Canada and its further evolution in the United States, this book discusses the development of the V-chip and television rating systems in Europe, Australia, and throughout the world. It also includes essays which contrast the very different approaches in Canada and the United States in terms of the role of regulatory agency, industry, and government.
V Puti: Russian Grammar in Context
by Frank Miller Olga Kagan Anna KudymaThis highly successful program assists in the development of all the language skills (listening, speaking, reading and writing) by presenting realistic settings, situations and contexts. It consists of 12 chapters and can be used in an intermediate or advanced Russian course. V Puti offers conversational exercises, various readings (biographies, poems, literature and historical texts) and grammatical explanations and practice. All of these components reinforce Russian culture and history which enable the students to understand the Russian language in context. V Puti: Student Activities Manual is an integral part of the V Puti course. The structure matches the main textbook and provides a wealth of exercises and activities, either for class-use or homework.
Vaadin 7 UI Design By Example: Beginner’s Guide
by Alejandro DuarteThis book is a hands-on Beginner's Guide for developers who are new to Vaadin and/or Vaadin UI components. The book will teach readers through examples to use each of the exciting components to build and add various aspects of the user interface to their web apps.If you have experience with the Java language and want to create web applications that look good without having to deal with HTML, XML, and JavaScript, this book is for you. Basic Java programming skills are required, but no web development knowledge is needed at all.
Valientes: Para permanecer, crecer y avanzar
by Kristy MottaSé valiente para soltar lo que Dios te pide. Sé valiente para abrazar lo que Dios te da. Sé valiente para no juzgar a los demás. Sé valiente para vivir solo para obtener su aprobación. Los cambios son una variable constante en la vida; no son opcionales. Es cierto que, al enfrentar una tragedia, crisis o cambio sentirás miedo, querrás renunciar, te lamentarás, buscarás culpables, querrás huir y, cuando estés a punto de sentirte una cobarde, tu corazón creerá que ha sido diseñado para más. Entonces, estarás por experimentar la intervención divina y sobrenatural de Dios que activará a la mujer valiente que está dentro de ti, lista para permanecer, crecer y avanzar. Cada paso de valentía revelará tu estado actual y el carácter que Dios quiere forjar en ti para vivir una vida más enriquecida y mantenerte firme en el Dios que no cambia.
Valuable Content Marketing
by Sonja Jefferson Sharon TantonFrom websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods. This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development firm Desynit to household names like Accenture.
Valuable Content Marketing
by Sonja Jefferson Sharon TantonUnthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. From websites to white papers, blogs to tweets, to newsletters and video, now more than ever content is king in the digital world. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Value-Added Services for Next Generation Networks
by Thierry Van de VeldeIn the NGN world, no truer words are spoken than "the future is now." And the competition in the information networking arena will only intensify in the next 5-10 years. Choosing the correct NGN-VAS strategy now will set your company apart. Value Added Services for Next Generation Networks examines the quest for the real added value in modern commu
Values and Choices in Television Discourse: A View from Both Sides of the Screen
by Roberta Piazza Louann Haarman Anne CabornThe high-pressured, fast-paced environment of television production leaves little time for producers to reflect on how the potentialities of texts and images will be interpreted outside of the immediate broadcast imperatives. This volume brings together the producers and analysts of television in a formal and productive way.
Vanity Fair 100 Years: From the Jazz Age to Our Age
by Graydon Carter&“Page after page of stunningly rendered images. . . . go to the party that is Vanity Fair. This time, we&’re all invited.&” —The New York Times In words, photography, and illustrations, this book spans a century of personality and power, art and commerce, current events, crises, and culture both highbrow and low, as chronicled in the magazine Vanity Fair. From its inception in 1913, through the Jazz Age and the Depression, to its reincarnation in the boom-boom Reagan years, to the image-saturated Information Age, Vanity Fair has presented the modern era as it unfolded, using wit, imagination, peerless literary narrative, and bold, groundbreaking imagery from the greatest photographers, artists, and illustrators of the day. This sumptuous book takes a decade-by-decade look at the world as seen by the magazine, with stops to describe the incomparable editor Frank Crowninshield and the birth of the Jazz Age Vanity Fair, the magazine&’s controversial rebirth in 1983, and the history of the glamorous Vanity Fair Oscar Party.
The Vanity Fair Diaries: 1983 - 1992
by Tina BrownNamed one of the best books of 2017 by Time, People, The Guardian, Paste Magazine, The Economist, Entertainment Weekly, & VogueTina Brown kept delicious daily diaries throughout her eight spectacular years as editor-in-chief of Vanity Fair. Today they provide an incendiary portrait of the flash and dash and power brokering of the Excessive Eighties in New York and Hollywood.The Vanity Fair Diaries is the story of an Englishwoman barely out of her twenties who arrives in New York City with a dream. Summoned from London in hopes that she can save Condé Nast's troubled new flagship Vanity Fair, Tina Brown is immediately plunged into the maelstrom of the competitive New York media world and the backstabbing rivalries at the court of the planet's slickest, most glamour-focused magazine company. She survives the politics, the intrigue, and the attempts to derail her by a simple stratagem: succeeding. In the face of rampant skepticism, she triumphantly reinvents a failing magazine.Here are the inside stories of Vanity Fair scoops and covers that sold millions—the Reagan kiss, the meltdown of Princess Diana's marriage to Prince Charles, the sensational Annie Leibovitz cover of a gloriously pregnant, naked Demi Moore. In the diary's cinematic pages, the drama, the comedy, and the struggle of running an "it" magazine come to life. Brown's Vanity Fair Diaries is also a woman's journey, of making a home in a new country and of the deep bonds with her husband, their prematurely born son, and their daughter.Astute, open-hearted, often riotously funny, Tina Brown's The Vanity Fair Diaries is a compulsively fascinating and intimate chronicle of a woman's life in a glittering era.
The Vanity Fair Diaries: 1983 - 1992
by Tina Brown'Indiscreet, brilliantly observed, frequently hilarious' Evening Standard'Hang on - it's a wild ride' Meryl StreepIt's 1983. A young Englishwoman arrives in Manhattan on a mission. Summoned in the hope that she can save Condé Nast's troubled new flagship Vanity Fair, Tina Brown is plunged into the maelstrom of competitive New York media. She survives the politics and the intrigue by a simple stratagem: succeeding. Here are the inside stories of the scoops and covers that sold millions: the Reagan kiss, the meltdown of Princess Diana's marriage to Prince Charles, the sensational Annie Leibovitz cover of a gloriously pregnant, naked Demi Moore. Written with dash and verve, the diary is also a sharply observed account of New York and London society. In its cinematic pages the drama, comedy and struggle of raising a family and running an 'it' magazine come to life.
The Vanity Fair Diaries: 1983–1992
by Tina BrownTina Brown kept delicious daily diaries throughout her eight spectacular years as editor-in-chief of Vanity Fair. Today they provide an incendiary portrait of the flash and dash and power brokering of the Excessive Eighties in New York and Hollywood.'A fabulous odyssey ... I read it in a mad frenzy' Stephen Fry'Full of creative glee, passion and wild-ride excitement' Simon Schama'Hang on - it's a wild ride' Meryl StreepThe Vanity Fair Diaries is the story of an Englishwoman barely out of her twenties who arrives in New York City with a dream. Summoned from London in hopes that she can save Condé Nast's troubled new flagship Vanity Fair, Tina Brown is immediately plunged into the maelstrom of the competitive New York media world and the backstabbing rivalries at the court of the planet's slickest, most glamour-focused magazine company. She survives the politics, the intrigue and the attempts to derail her by a simple stratagem: succeeding. In the face of rampant skepticism, she triumphantly reinvents a failing magazine.Here are the inside stories of Vanity Fair scoops and covers that sold millions: the Reagan kiss, the meltdown of Princess Diana's marriage to Prince Charles, the sensational Annie Leibovitz cover of a gloriously pregnant, naked Demi Moore. In the diary's cinematic pages, the drama, comedy and struggle of running an 'it' magazine come to life. Brown's Vanity Fair Diaries is also a woman's journey, of making a home in a new country and of the deep bonds with her husband, their prematurely born son and their daughter.Astute, open-hearted, often riotously funny, Tina Brown's The Vanity Fair Diaries is a compulsively fascinating and intimate chronicle of a woman's life in a glittering era.(p) Macmillan US 2017 Written and Read by Tina Brown
Vanity Fairs: Another View of the Economy of Attention
by Georg FranckThis book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem. As a jumping-off point, it states the stark equation at the heart of this economy— that the self-esteem one can afford depends on one’s income of appreciative attention. The information markets in which participants compete to play a role in the consciousness of others are described as ‘vanity fairs’. Since the pursuit of self-esteem is highly effective when it comes to mobilizing human energies, vanity fairs are not just playgrounds of individual passions, but have been utilized by society since time immemorial as markets for particularly challenging demands.Starting with an analysis of the interface that connects the social economy of attention with the intra-psychic economy of self-esteem, the book then examines two main cases in point: modern science and the post-modern media culture. On the one hand we have scientists working for a ‘wage of fame’, who invest their own attention into getting the attention of others. On the other, today’s dominant media have left the sale of information behind to focus solely on the attraction of attention, which is sold as a service to the advertising industry. In each case the use of attention as a means of payment is key to its phenomenal success. But success comes at a price: the dark side of this monetization of attention is a kind of ’climate change’ in the collective mental sphere which threatens the very existence of our social fabric.
Vanity Fair's Schools For Scandal: The Inside Dramas at 16 of America's Most Elite Campuses—Plus Oxford!
by Graydon CarterVanity Fair editor Graydon Carter shares a definitive, provocative collection of the magazine’s finest dispatches on the political, sexual, and administrative scandals that have swept our nation’s campuses.Vanity Fair’s Schools for Scandal, edited by Graydon Carter, with an introduction by Cullen Murphy, brings together the magazine’s finest reporting on the scandals that have swept our nation’s most elite campuses over the past twenty-five years—all in one definitive, provocative volume. The stories collected here speak to an American obsession with status and to the lengths we will go to achieve it, preserve it, or destroy it—from the enduring, shadowy influence of Yale’s secret societies to the infamous “senior salute” at St. Paul’s School; from the false accusations in the Duke lacrosse team’s infamous rape case to the (mis)reportage of a sexual assault at the University of Virginia; from a deadly extreme-sport episode at Oxford to the Keystone Kop theft of a college’s rare books to the allegations of fraud by the now-shuttered Trump University. Vanity Fair’s Schools for Scandal brings focus to the perils facing American education today and how the life of the mind, and the significance of the institutions meant to foster it, has been negatively impacted by the partisan politics of privatization, tensions over so-called political correctness, the fraught dynamic of the teacher-student relationship, and what happens when visions for a bold future collide with the desire to maintain hidebound (or venerable) traditions. With an array of Vanity Fair’s signature writers—including Buzz Bissinger, William D. Cohan, Sarah Ellison, Evgenia Peretz, Todd S. Purdum, and Sam Tanenhaus, among others—Vanity Fair’s Schools for Scandal presents a compelling if troubling account of the state of elite education today, and the evolving social, sexual, racial, and economic forces that have shaped it.
Variable Valve Timings: Memoirs of a car tragic
by Chris HarrisTyre destruction, power slides and continuous droolingChris Harris has driven more cars than most people could ever dream of. His vast knowledge is legendary. He calls it 'unhinged geekery'. But we call it infectious enthusiasm, adrenaline-fueled escapism and peerless journalistic rigour and integrity.And then there are his famous skills at the wheel, from city cars to rally cars, F1 to vintage, not forgetting the Guinness World Record 3.4km sideways in an electric car.And now for the first time, Harris is going all out with that unhinged geekery, and takes us down the road of his life-long adventure with the automobile - from the Scalextric track to the Nürburgring 24 Hour, via his own formative low-powered Somerset version of The Dukes of Hazard.A highly individual, petrol-soaked life story that's all down to variable valve timings.
Variational Methods for Machine Learning with Applications to Deep Networks
by Lucas Pinheiro Cinelli Matheus Araújo Marins Eduardo Antônio Barros da Silva Sérgio Lima NettoThis book provides a straightforward look at the concepts, algorithms and advantages of Bayesian Deep Learning and Deep Generative Models. Starting from the model-based approach to Machine Learning, the authors motivate Probabilistic Graphical Models and show how Bayesian inference naturally lends itself to this framework. The authors present detailed explanations of the main modern algorithms on variational approximations for Bayesian inference in neural networks. Each algorithm of this selected set develops a distinct aspect of the theory. The book builds from the ground-up well-known deep generative models, such as Variational Autoencoder and subsequent theoretical developments. By also exposing the main issues of the algorithms together with different methods to mitigate such issues, the book supplies the necessary knowledge on generative models for the reader to handle a wide range of data types: sequential or not, continuous or not, labelled or not. The book is self-contained, promptly covering all necessary theory so that the reader does not have to search for additional information elsewhere. Offers a concise self-contained resource, covering the basic concepts to the algorithms for Bayesian Deep Learning;Presents Statistical Inference concepts, offering a set of elucidative examples, practical aspects, and pseudo-codes;Every chapter includes hands-on examples and exercises and a website features lecture slides, additional examples, and other support material.
Variedades de la lengua española
by Francisco Moreno-FernándezVariedades de la lengua española ofrece un panorama general de la variación dialectal y sociolingüística en el espacio hispanohablante, presentado por uno de los más prestigiosos expertos en la materia. La lectura de este manual permitirá familiarizarse con los rasgos que distinguen las diferentes variedades geográficas del español, con una comprensión adicional de las causas históricas y políticas de sus diferencias y de sus implicaciones sociales. Cada capítulo incluye sugerencias de lecturas complementarias y propone temas de debate e investigación, así como un glosario que explica la terminología algo más especializada. Complementariamente, el texto remite a materiales audiovisuales disponibles en la red que permiten una aproximación más directa a las variedades del español. Estas páginas son de interés tanto para los hispanohablantes nativos como para los no nativos interesados por la diversidad dialectal. Asimismo, esta obra puede servir como texto primario, de apoyo o complementario para los estudiantes, el profesorado y los hispanistas interesados por el conocimiento de las variedades geográficas y sociales de la lengua española.
Varieties Of Tone
by Richard D. KortumIn clear and lively prose that avoids jargon, the author carefully and systematically examines the many kinds of subtly nuanced words or word-pairs of everyday discourse such as 'and'-'but', 'before'-'ere', 'Chinese'-'Chink', and 'sweat'-'perspiration', that have proven resistant to truth-conditional explanations of meaning.
VBR Video Traffic Models (Focus Ser.)
by Savera Tanwir Harry G. PerrosThere has been a phenomenal growth in video applications over the past few years. An accurate traffic model of Variable Bit Rate (VBR) video is necessary for performance evaluation of a network design and for generating synthetic traffic that can be used for benchmarking a network. A large number of models for VBR video traffic have been proposed in the literature for different types of video in the past 20 years. Here, the authors have classified and surveyed these models and have also evaluated the models for H.264 AVC and MVC encoded video and discussed their findings.
VC++ MFC Extensions by Example
by John SwankeExtend and modify MFC code to meet your needs! Author John Swanke delivers studied examples to give you a jump-start on creating more sophisticated and powerful applications. Each example is fully annotated and ready to insert into the your application --
VCSEL Industry: Communication and Sensing (The ComSoc Guides to Communications Technologies)
by Babu Dayal Padullaparthi Jim Tatum Kenichi IgaA hands-on reference to the technical, commercial, and industrial aspects of VCSEL technology In VCSEL Industry: Communication and Sensing, a team of distinguished researchers and manufacturing professionals deliver a thorough and practical reference guide to vertical-cavity surface-emitting lasers (VCSELs) for young entrepreneurs, investors, venture capitalists, and researchers. The authors offer comprehensive descriptions of the technology involved, as well as a robust exploration of the industry and commercial landscape in which VCSELs exist. In VCSEL Industry: Communication and Sensing, distinguished researchers and manufacturing professionals Dr. Padullaparthi Babu Dayal, Dr. Jim A Tatum and Prof. Kenichi Iga deliver a thorough and practical reference guide to vertical-cavity surface-emitting lasers (VCSELs) for young entrepreneurs, investors, venture capitalists, and researchers. The authors offer comprehensive descriptions of the technology involved, as well as a robust exploration of the industry and commercial landscape in which VCSELs exist. The book contains numerous illustrations and schematics of the anatomy of VCSEL product developments and an insightful discussion of the proliferation of VCSELs in photonics and optics. There is also a dedicated section on photoreceivers used for VCSEL-based data communications and sensing. VCSEL Industry: Communication and Sensing provides readers with an accessible, commercial perspective of an important technology while offering just enough technical detail to make sense of the subject. The book also includes: A thorough introduction to VCSELs, including discussions of semiconductor lasers, materials, wavelengths, and why VCSELs are attractive for photonics applications Comprehensive explorations of the VCSEL industry, including market demands, an industry landscape, descriptions of commercial products based on VCSELs, and business models Practical discussions of VCSELs for data communication, including high-speed VCSELs, gain and parasitic effects on bandwidth and speed, and form factors and standards In-depth examinations of VCSEL arrays for sensing, including high-power VCSELs in consumer electronics Perfect for early-career researchers, engineers, entrepreneurs, investors, and managers, VCSEL Industry: Communication and Sensing will also prove to be an invaluable addition to the libraries of executives from across the semiconductor industry.
Vehicular Ad Hoc Networks: Futuristic Technologies for Interactive Modelling, Dimensioning, and Optimization
by Muhammad ArifWith the evolution of technology and sudden growth in the number of smart vehicles, traditional Vehicular Ad hoc NETworks (VANETs) face several technical challenges in deployment and management due to less flexibility, scalability, poor connectivity, and inadequate intelligence. VANETs have raised increasing attention from both academic research and industrial aspects resulting from their important role in driving assistant system. Vehicular Ad Hoc Networks focuses on recent advanced technologies and applications that address network protocol design, low latency networking, context-aware interaction, energy efficiency, resource management, security, human-robot interaction, assistive technology and robots, application development, and integration of multiple systems that support Vehicular Networks and smart interactions. Simulation is a key tool for the design and evaluation of Intelligent Transport Systems (ITS) that take advantage of communication-capable vehicles in order to provide valuable safety, traffic management, and infotainment services. It is widely recognized that simulation results are only significant when realistic models are considered within the simulation tool chain. However, quite often research works on the subject are based on simplistic models unable to capture the unique characteristics of vehicular communication networks. The support that different simulation tools offer for such models is discussed, as well as the steps that must be undertaken to fine-tune the model parameters in order to gather realistic results. Moreover, the book provides handy hints and references to help determine the most appropriate tools and models. This book will promote best simulation practices in order to obtain accurate results.