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Ultrajoso: A Historia da Cebola e Como Construir Uma Marca Poderosa Sem Orcamento de Marketing
by Scott DikkersUm livro engraçado e inspirado sobre como construir uma marca O autor mais vendido do New York Times, Scott Dikkers, conta a história hilária, ultrajante e profundamente pessoal de como ele construiu a fonte de notícias mais confiável da América, The Onion . Claro, todas as histórias de The Onion são falsas , e quem as leva a sério é o verdadeiro alvo da piada. Mas o marketing ultrajante conta a história real e sem censura de The Onion . O Onion começou como um pequeno jornal de humor da faculdade em 1988. Como se tornou uma marca de comédia mundial com milhões de seguidores nas redes sociais e fãs raivosos hoje? Hoje, as marcas tendem a seguir o rebanho no que diz respeito ao marketing e à marca, mas muitas vezes estão seguindo uma direção diferente do rebanho que faz com que você seja notado. A Onion fez o oposto do que as marcas deveriam fazer. A Onion não ouviu seus clientes. Não lhes deu o que eles queriam. Não se envolveu com eles. Nunca foi "autêntico". De fato, tudo o que The Onion imprimiu foi fabricado, falado através de uma fachada falsa. Isso não foi por acaso. Foi calculado e executado com precisão. O que há dentro… • Como cortejar, cortejar e seduzir as pessoas a se apaixonarem por sua marca! • Como recrutar as melhores e mais brilhantes mentes do seu setor para trabalhar para você! • A melhor maneira de gerenciar pessoas criativas em sua equipe e liberar todo o seu potencial! • O segredo para tornar cada dia de trabalho tão suave e agradável quanto o esqui alpino! • A única coisa que todo criador de marca DEVE focar (dica: não é lucro)! • Como alcançar mais pessoas e criar mais fãs usando um princípio supersimples (dica: foi isso que tornou The Onion mundialmente famoso)! • O caminho mais rápido e eficaz para a inovação - no trabalho
Umweltmanagement nach ISO 14001: Grundlagen, Schwerpunkte, Grenzen und Ergebnisse (essentials)
by Manfred SietzUmweltmanagement eines Unternehmens bedeutet, die Umweltauswirkungen minimierend zu managen, um die Qualität unserer Umwelt zu erhalten oder zu verbessern. Managen bedeutet in der Originalübersetzung etwas zu verwalten. Also eine Aufgabe mit Verantwortung, Zielen und Aktivitäten. Alle diese Managementtools werden zuzusammengefasst in der weltweit gültigen und zertifizierbaren Norm ISO 14001.
Un Poder Llamado Persuasión: Estrategias, consejos y explicaciones
by Danilo H. GomesCuántas oportunidades en la vida perdió por no ser lo suficientemente convincente? Una entrevista de trabajo o tal vez una conquista amorosa? Ésta es la realidad de muchos. La tan soñada persuasión no es un don exclusivo de algunos, por el contrario, es un conjunto de técnicas que pueden ser aplicadas por cualquier persona. UN PODER LLAMADO PERSUASIÓN presenta al lector 18 valiosas técnicas para convencer a personas en cualquier situación, tanto oralmente como en forma escrita. Descubra las mejores técnicas de persuasión para convencer a cualquier persona en poco tiempo.
Un minuto, a bote pronto
by Iñaki Gabilondo<P>Un análisis de la actualidad de España en estado puro. Se dice que una imagen vale más que mil palabras, pero a veces mil palabras valen más que cualquier imagen. <P>Hay palabras para la guerra, para la paz, para la crisis, para la política, para luchar contra las injusticias, para la fortuna. Existen algunas que inquietan, que hieren, que golpean, que hacen pensar, que gustan, que retratan la actualidad, que crean opinión. <P>Un minuto, a bote pronto recoge los comentarios que el periodista Iñaki Gabilondo ofrece a los oyentes de la Cadena SER en Hoy por hoy a propósito de la actualidad de España. Sesenta segundos de palabras dichas desde la inmediatez de la noticia, llenas de buen periodismo. <P>La mirada personal de un periodista de raza sobre política, economía, partidos políticos, recortes, desahucios, educación... Un análisis de la actualidad en estado puro.
Un tipo con suerte
by Siro LópezLas memorias de una leyenda viva del periodismo deportivo. Con Prólogo de Ibai Llanos y epílogo de Manolo Lama. «No es obligado quererlo, pero no te queda más remedio».Antoni Daimiel Siro López es historia del periodismo deportivo de este país. A medio camino entre un Peter Pan que se resiste a crecer y un Rolling Stone que sigue en plena forma a los sesenta y siete años, ha conquistado el corazón de cuatro generaciones de españoles: las que van desde José María García hasta Ibai Llanos. «Una primera característica que le define es la sinceridad; la segunda, la ingenuidad, que tiene que ver con su bondad». José María GarcíaUn tipo con suerte son unas memorias divertidas y deslenguadas que dibujan un retrato del país desde los años sesenta hasta nuestros días. Un libro repleto de anécdotas que resumen más de cuatro décadas de profesión en las que Siro ha compartido estudios de radio y televisión con José María García o Pepe Domingo Castaño, ha salido de fiesta con Maradona o la selección española de baloncesto, ha dirigido la comunicación del Súper Dépor y se ha convertido por aclamación popular en el «abuelito de Twitch». Todo ello, sin perder jamás la sonrisa ni el buen humor. Ni su genuina forma de ser periodista. Dicen de él:«Siro nos demuestra que no hay edad para aprender».Ibai Llanos «Siro siempre en mi equipo».Manolo Lama «Cuando la vida trató de descabalgarlo, apareció el mejor Siro López, el rebelde, ese que mantiene los anillos puestos sin brillo, pero no permite que se le caigan. El Siro más mayor ha sido el más joven, el más cansado ha sido el más proactivo, el más despegado acabó siendo el más comprometido».Antoni Daimiel
Un-writing Interculturality in Education and Research (New Perspectives on Teaching Interculturality)
by Fred Dervin Hamza R’boulThis highly original and stimulating edited volume focuses on ways of un‑writing the polysemous, controversial and highly political notion of interculturality in research and education.The authors argue that no ‘critical’ perspective on interculturality can do without revising, exploring and creating ways of engaging with different and potentially new aspects and forms of inquiry of the notion in writing. They also claim that un‑writing interculturality can serve an emancipatory function towards an epistemic re‑appraisal of the mainstream(s) and the dominant(s). While critiquing problematic perspectives, as well as the ‘taken‑for‑granted’ and ‘things as usual’ within interculturality scholarship, writing about interculturality is epistemically significant and indicative of change in the ways the notion is used. Each chapter reflects on how to un‑write, un‑do and un‑learn interculturality in research and aims to provide some answers to the following questions: What could un‑writing interculturality mean? What are the pros and cons of un‑writing in research on intercultural communication education? and How does constant work on languaging around interculturality contribute to enriching the notion globally?The book is aimed at students and scholars who wish to push the boundaries of scholarly engagement with interculturality, especially in relation to their modalities of writing, reasoning and critiquing.
UnPresidented: Politics, pandemics and the race that Trumped all others
by Jon SopelFear and loathing on the 2020 campaign trail...'26 February, White House Briefing RoomThe coronavirus feels like it is changing everything. Suddenly it's not just a public health emergency; it has the potential to upend this whole election...'In UnPresidented: Politics, pandemics and the race that Trumped all others, BBC North America Editor Jon Sopel presents a diary of an election like we've never quite seen before.Experience life as a reporter on the campaign trail, as the election heats up and a global pandemic slowly sweeps in. As American lives are lost at a devastating rate, the presidential race becomes a battle for the very soul of the nation - challenging not just the Trump presidency, but the very institutions of American democracy itself.In this highly personal account of reporting on America in 2020, Jon Sopel takes you behind the scenes of a White House in crisis and an election in turmoil, expertly laying bare the real story of the presidential campaign in a panoramic account of an election and a year like no other.
UnVergessene Diskurse
by Olaf Hoffjann Simone Huck-SandhuDie 20-jährige Geschichte der Fachgruppe PR/Organisationskommunikation der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) ist ein Spiegel der deutschsprachigen PR- und Organisationskommunikationsforschung. Neben weitgehend vergessenen Diskursen wie zur Dialogkommunikation gibt es Themen, die das Fach seit 20 Jahren unverändert beschäftigen. In dem Band wird gezeigt, wie sich die Zugangsweisen und die Relevanz von vergessenen wie unvergessenen Diskursen in den vergangenen 20 Jahren verändert haben. Er leistet damit einen Beitrag zur Geschichtsschreibung des Forschungsfeldes. Vor allem werden aber Konsequenzen und immer noch bestehende Forschungsdesiderate für künftige Forschungsarbeit aufgezeigt.
UnVergessene Geschichten – PR- und Organisationskommunikationsforschung autobiographisch
by Olaf Hoffjann Simone Huck-SandhuDie deutschsprachige PR- und Organisationsforschung gehört heute zu jenen kommunikationswissenschaftlichen Forschungsfeldern, die sich längst etabliert und zu einer festen Größe in den meisten kommunikationswissenschaftlichen Instituten geworden sind. Eine solche Etablierung, Professionalisierung und Institutionalisierung ist wesentlich auch von Personen getragen – und von Gründerpersönlichkeiten, die ein Feld mit ihren Arbeiten geprägt haben. Die erste Generation der PR- und Organisationskommunikationsforscherinnen und -forscher im deutschsprachigen Raum ist entweder bereits emeritiert oder steht kurz davor. Sie steht im Mittelpunkt dieses Bandes: Wie sind sie selbst zur PR- und Organisationskommunikationsforschung gekommen? Welche Weichenstellungen, Menschen oder auch glückliche Zufälle leiteten ihren Weg? Was hat ihre eigene Arbeit wesentlich geprägt? Wie bewerten sie die Phasen ihres fachlichen Wirkens rückblickend? Der Band beleuchtet die Entstehung und Entwicklung der deutschsprachigen PR- und Organisationskommunikationsforschung aus autobiographischen Perspektiven: essayistisch, persönlich und höchst lesenswert.
Una luna
by Martín CaparrósEn la cumbre del género, Una luna. Diario de hiperviaje es uno de los libros que explican el claro predominio que tuvo la crónica en las últimas décadas. La idea del hiperviaje nace aquí: cuando Caparrós se da cuenta de que en veintiocho días -Una luna- ha recorrido ocho países en tres continentes, como quien cliquea los hipervínculos de una página web. Viajaba para contar historias de migraciones y destierros: desde ese muchacho que vio cómo se comían a su abuela en la frontera de Liberia hasta la muchacha embarazada vendida por su marido a un traficante en Moldavia, pasando por el mara salvadoreño avergonzado por haber violado a una mujer o la mujer zambiana contagiada de sida por un marido putañero y los diversos intentos de cruzar el Mediterráneo en botes torpes. En esta breve luna las historias se suceden y se entrecruzan, hiladas por el viaje y las reflexiones del cronista. Duranteaños, Caparrós prefirió no publicar este libro y lo reservó para sus amigos más queridos. Quizá tenía razón: Una luna es un objeto extraño, un contraste entre mundos, una trompada en la mandíbula, una cumbre del género. Críticas:«El mejor cronista actual de América Latina: un soberbio entrevistador, un viajero dotado de cultura enciclopédica y de una fina ironía».Roberto Herrscher, La Vanguardia «Martín Caparrós es un clásico, solo que nadie lo sabe. Caparrós es, hoy por hoy, el más importante escritor del periodismo narrativo: nuestro Capote, nuestro Kapuscinski».Jorge Fernández Díaz, La Nación«Caparrós es un maestro de la crónica».Juan Villoro, Reforma «Un perturbador sistemático, un sembrador de dudas».Francesca Lazzarato, Il Manifesto «Caparrós escolosal en esos terrenos resbaladizos donde las cosas dejan de encajar en los moldes correctos».Leila Guerriero, Babelia «Martín Caparrós, uno de los más geniales cronistas contemporáneos, depura de manera exquisita, emocionada, vibrante y distanciada una prosa de un poderío narrativo excepcional».Fernando R. Lafuente, ABC Cultural
Una vez fui tú: Mi vida entre el amor y el odio en los Estados Unidos (Atria Espanol)
by Maria Hinojosa&“El punto de vista de María es poderoso y vital. Hace años, cuando In the Heights empezaba a presentarse en teatros off-Broadway, María corrió la voz en nuestra comunidad para que apoyáramos este nuevo musical que trataba sobre nuestros vecindarios. Ella ha sido una campeona de nuestros triunfos, una crítica de nuestros detractores y una fuerza clave para enfrentar y corregir los errores de nuestra sociedad. Cuando María habla, estoy listo para escuchar y aprender de ella.&” —Lin-Manuel Miranda La periodista ganadora de cuatro premios Emmy y presentadora de Latino USA de NPR, María Hinojosa, cuenta la historia de la inmigración en los Estados Unidos a través de las experiencias de su familia y décadas de hacer reportajes, con lo cual crea un riguroso retrato de un país en crisis.María Hinojosa es una periodista galardonada que ha colaborado con las cadenas más respetadas y se ha distinguido por realizar reportajes con un toque humano. En estas memorias escritas con gran belleza, nos relata la historia de la política de inmigración de los EE.UU. que nos ha llevado al punto en que estamos hoy, al mismo tiempo que nos comparte su historia profundamente personal. Durante treinta años, María Hinojosa ha informado sobre historias y comunidades en los Estados Unidos que a menudo son ignoradas por los principales medios de comunicación. La autora de bestsellers Julia Álvarez la ha llamado &“una de las líderes culturales más importantes, respetadas y queridas de la comunidad Latinx&”. En Una vez fui tú, María nos comparte su experiencia personal de haber crecido como mexicanoamericana en el sur de Chicago y documentar el páramo existencial de los campos de detención de inmigrantes para los medios de comunicación que a menudo cuestionaban su trabajo. En estas páginas, María ofrece un relato personal y revelador de cómo la retórica en torno a la inmigración no solo ha influido en las actitudes de los estadounidenses hacia los extranjeros, sino que también ha permitido la negligencia intencional y el lucro a expensas de las poblaciones más vulnerables de nuestro país, lo que ha propiciado el sistema resquebrajado que tenemos hoy en día. Estas memorias honestas y estremecedoras crean un vívido retrato de cómo llegamos aquí y lo que significa ser una superviviente, una feminista, una ciudadana y una periodista que hace valer su propia voz mientras lucha por la verdad. Una vez fui tú es un llamado urgente a los compatriotas estadounidenses para que abran los ojos a la crisis de la inmigración y entiendan que nos afecta a todos. También disponible en inglés como Once I Was You.
Unaccustomed as I am...: The Wedding Speech Made Easy
by Michael ParkerAll wedding types will be catered for: big, small, religious, second marriage, atheist, straight, same-sex, church, field... All speakers will be addressed: bride, groom, father, mother, best woman and literally everyone in between... All eventualities will be planned for: mic failures, drunk guests, missing brides, smashed glasses, weeping FOBs, forgotten words... All of which will be delightfully and wittily illustrated, with a mix of little-known wedding facts and a whole host of inspirational (or not) quotations.
Unbeatable Resumes: America's Top Recruiter Reveals What REALLY Gets You Hired
by Tony BesharaThis helpful resource shows job seekers of all types how to present themselves in the best possible light--and land the best possible position.Unlike most resume &“experts,&” Tony Beshara doesn&’t merely write resumes. As a veteran placement specialist who&’s been featured regularly on the Dr. Phil show, Tony uses resumes to get people jobs. Now, in this dynamic book, he&’s drawing on expertise gained from placing more than 8,500 professions to help you create a powerful resume that stands out from other applications. Unbeatable Resumes takes you step-by-step through the resume creation process, including tips on how to utilize keywords effectively, use gaps in employment and job changes to your advantage, and enhance your resume with a concise, dynamic cover letter. You&’ll also discover how to:ensure your resume gets read by the right people;what employers look for on applications and what turns them off;how to customize a resume for a particular job;and the true value and detriment of digital tools including video resumes, job-search websites, and social networking sites like Facebook and LinkedIn.With detailed examples and discussions on the assets and pitfalls of real-life resumes submitted for jobs in a wide range of industries, Unbeatable Resumes will take your job hunt skills to the next level.
Unbelievable: My Front-Row Seat to the Craziest Campaign in American History
by Katy TurThe New York Times bestseller. “This book couldn’t be more timely, appearing as President Trump ratchets up his attacks on the news media.” —Jill Abramson, The New York Times Book ReviewKaty Tur lived out of a suitcase for a year and a half, following Trump around the country, powered by packets of peanut butter and kept clean with dry shampoo. She visited forty states with the candidate, made more than three,800 live television reports, and tried to endure a gazillion loops of Elton John’s “Tiny Dancer” —a Trump rally playlist staple.From day one to day 500, Tur documented Trump’s inconsistencies, fact-checked his falsities, and called him out on his lies. In return, Trump repeatedly singled Tur out. He tried to charm her, intimidate her, and shame her. At one point, he got a crowd so riled up against Tur, Secret Service agents had to walk her to her car.None of it worked. Facts are stubborn. So was Tur. She was part of the first women-led politics team in the history of network news. The Boys on the Bus became the Girls on the Plane. But the circus remained. Through all the long nights, wild scoops, naked chauvinism, dodgy staffers, and fevered debates, no one had a better view than Tur.Unbelievable is her darkly comic, fascinatingly bizarre, and often scary story of how America sent a former reality show host to the White House. It’s also the story of what it was like for Tur to be there as it happened, inside a no-rules world where reporters were spat on, demeaned, and discredited. Unbelievable is a must-read for anyone who still wakes up and wonders, Is this real life?
Unbinding Medea
by Heike BartelMedea - simply to mention her name conjures up echoes and cross-connections from Antiquity to the present. The vengeful wife, the murderess of her own children, the frail, suicidal heroine, the archetypal Bad Mother, the smitten maiden, the barbarian, the sorceress, the abused victim, the case study for a pathology. For more than two thousand years, she has arrested the eye in paintings, reverberated in opera, called to us from the stage. She demands the most interdisciplinary of study, from ancient art to contemporary law and medicine; she is no more to be bound by any single field of study than by any single take on her character. The contributors to this wide-ranging volume are Brian Arkins, Angela J. Burns, Anthony Bushell, Richard Buxton, Peter A. Campbell, Margherita Carucci, Daniela Cavallaro, Robert Cowan, Hilary Emmett, Edith Hall, Laurence D. Hurst, Ekaterini Kepetzis, Ivar Kvistad, Catherine Leglu, Yixu Lue, Edward Phillips, Elizabeth Prettejohn, Paula Straile-Costa, John Thorburn, Isabelle Torrance, Terence Stephenson, and Amy Wygant.
Unbox Your Relationships: How to Attract the Right People and Build Relationships that Last
by Tobias BeckDevelop Better Communication Techniques for Successful Relationships“Insightful, funny at times, and creative, this book is a must-read for anyone who wants to live their best life...”?Scott Miller, Wall Street Journal bestselling author and former Chief Marketing Officer at FranklinCoveyWe are all connected with more people than ever before. Without guidance, it can be easy to get burdened by a bad relationship. In the follow-up to his international best seller Unbox Your Life, German speaker and consultant Tobias Beck returns with advice on successful relationships through improved communication techniques. Inside secrets to successful relationships. The relationship advice offered in this book is the first step toward growing successful relationships. By developing a relationship with yourself, you learn how to forgive the past, find joy, and live in happiness. Becoming a good communicator helps you understand how to attract love, friendships, and bring the right relationships into your life.Amusing stories, personality types, and relationship advice. Tackling everything from couples communication to friendship feuds, Beck’s model of the four human-animal types is the second step to fostering deeper connections. Designed to help you find out how the people around you are feeling, you will recognize your partner, family, friends, colleagues, and yourself on every page.Inside, you’ll find:How a positive mindset can affect your relationshipsWhy communication techniques are important in relationshipsHow to become a better communicatorIf you’re looking for self-help books or self-empowerment gifts?or enjoyed books like Together, Here to Make Friends, or The Friendship Formula?then you’ll love Unbox Your Relationships.
Unbreakable Alliances: A Spy Recruiter's Authoritative Guide to Cultivating Powerful and Lasting Connections
by Robin DreekeFrom the former Chief of the FBI Counterintelligence Behavioral Analysis Program comes an authoritative guide on how to unlock the power of alliances, build unbreakable relationships, and achieve unparalleled success in your personal and professional life. The solution to life&’s challenges lies in establishing genuine connections with others. Along with anecdotes from his work in business and as an international spy recruiter, Robin Dreeke offers practical strategies for: Building and keeping trust Communicating with impact across diverse communication styles and languages Inspiring others by crafting compelling narratives that leave a lasting impact Resolving conflicts and fostering stronger alliances Understanding and embracing diversity Nurturing and expanding your alliances over time Each chapter includes ten actions to empower you to apply these concepts to your own life and to revolutionize how you approach building alliances and achieve tangible results. Unbreakable Alliances is a masterclass in building strong relationships that will provide you with fresh perspectives, diverse expertise, and a support system to help you overcome even the most daunting obstacles.
Uncertainty, Information Management, and Disclosure Decisions: Theories and Applications
by Walid Afifi Tamara AfifiThis volume integrates scholarly work on disclosure and uncertainty with the most up-to-date, cutting edge research, theories, and applications. Uncertainty is an ever-present part of human relationships, and the ways in which people reduce and/or manage uncertainty involves regulating their communication with others through revealing and concealing information. This collection is devoted to collating knowledge in these areas, advancing theory and presenting work that is socially meaningful. This work includes contributions from renowned scholars in interpersonal uncertainty and information regulation, focusing on processes that bridge boundaries within and across disciplines, while maintaining emphasis on interpersonal contexts. Disciplines represented here include interpersonal, family, and health communication, as well as relational and social psychology. Key features of the volume include: comprehensive coverage integrating the latest research on disclosure, information seeking, and uncertainty, a highly theoretical content, socially meaningful in nature (applied to real-world contexts), an interdisciplinary approach that crosses sub-fields within communication. This volume is a unique and timely resource for advanced study in interpersonal, health, or family communication. With its emphasis on theory, the book is an excellent resource for graduate courses addressing theory and/or theory construction, and it will also appeal to scholars interested in applied research.
Uncoded Multimedia Transmission (Multimedia Computing, Communication and Intelligence)
by Feng Wu Chong Luo Hancheng LuAn uncoded multimedia transmission (UMT) system is one that skips quantization and entropy coding in compression and all subsequent binary operations, including channel coding and bit-to-symbol mapping of modulation. By directly transmitting non-binary symbols with amplitude modulation, the uncoded system avoids the annoying cliff effect observed in the coded transmission system. This advantage makes uncoded transmission more suited to both unicast in varying channel conditions and multicast to heterogeneous users. Particularly, in the first part of Uncoded Multimedia Transmission, we consider how to improve the efficiency of uncoded transmission and make it on par with coded transmission. We then address issues and challenges regarding how to better utilize temporal and spatial correlation of images and video in the uncoded transmission, to achieve the optimal transmission performance. Next, we investigate the resource allocation problem for uncoded transmission, including subchannel, bandwidth and power allocation. By properly allocating these resources, uncoded transmission can achieve higher efficiency and more robust performance. Subsequently, we consider the image and video delivery in MIMO broadcasting networks with diverse channel quality and varying numbers of antennas across receivers. Finally, we investigate the cases where uncoded transmission can be used in conjunction with digital transmission for a balanced efficiency and adaptation capability. This book is the very first monograph in the general area of uncoded multimedia transmission written in a self-contained format. It addresses both the fundamentals and the applications of uncoded transmission. It gives a systematic introduction to the fundamental theory and concepts in this field, and at the same time, also presents specific applications that reveal the great potential and impacts for the technologies generated from the research in this field. By concentrating several important studies and developments currently taking place in the field of uncoded transmission in a single source, this book can reduce the time and cost required to learn and improve skills and knowledge in the field. The authors have been actively working in this field for years, and this book is the final essence of their years of long research in this field. The book may be used as a collection of research notes for researchers in this field, a reference book for practitioners or engineers, as well as a textbook for a graduate advanced seminar in this field or any related fields. The references collected in this book may be used as further reading lists or references for the readers.
Uncommon Grit: A Photographic Journey Through Navy SEAL Training
by D. McBurnettRetired Navy SEAL and professional photographer Darren McBurnett takes readers behind the scenes into the elite SEAL training program, BUD/S, in Coronado, California. Striking, beautiful, and haunting, Uncommon Grit takes a unique, unprecedented look at the toughest training in the military -- and the world -- from the vantage point of someone who lived through it. Retired Navy SEAL Darren McBurnett includes vivid descriptions of both the physical and mental evolutions that occur as a result of the immensely challenging SEAL training process.His stunning photographs, partnered with his compelling insights and sharp sense of humor, allow the reader to laugh, cringe, gasp, and even envision themselves going through this extraordinary experience.
Uncommon Sense: Economic Insights, from Marriage to Terrorism
by Richard A. Posner Gary S. BeckerA commentary on current events and economic issues, gathering the authors' most important and innovative entries.
Uncover Your Message: The 3-Step Process for Presenting Your Ideas Effectively and Persuasively, Globally and Locally
by Natsuyo N. LipschutzWritten by a non-native English-speaking professional speaker with over 20 years of international consulting experience, this book lays out a step-by-step process to improve cross-cultural communication skills and achieve a strong global presence.Every year, organizations lose money, time, and people due to poor or inefficient cross-cultural communication – and this can be as easily between departments or individuals within an organization as across oceans. To tackle this widespread problem, Natsuyo N. Lipschutz developed the 3-step process she calls the “3As” (Acknowledge, Analyze, Adapt), using a unique multilayered approach: cross-culture × logical thinking × storytelling. Using the 3As process, readers will improve their awareness of cultural differences and learn analytical and logical thinking skills to zero in on their own unique message, tell persuasive stories, and ultimately get their messages not only clearly heard but acted upon in a culturally diverse global business environment.Filled with lessons and real-life stories from global companies and executives who benefited from Natsuyo’s guidance, this book will appeal to any business leader who needs to communicate with a diverse range of stakeholders, whether in a different country or a different team, to persuade and succeed.
Uncovered: How the Media Got Cozy with Power, Abandoned Its Principles, and Lost the People
by Steve KrakauerFrom the COVID lab leak theory to Hunter Biden's laptop to Jeffrey Epstein, media critic and former CNN producer Steve Krakauer spotlights the problems of a news industry filled with geographically isolated, introspection-free, egomaniacal journalists. In Uncovered, America&’s sharpest media critic, former CNN insider Steve Krakauer, reveals exactly what went wrong—and why the media went off the rails. The fourth estate is supposed to be a conduit to the people and a check on power. But instead, we have geographically isolated, introspection-free, cozy-with-power, egomaniacal journalists thirsty for elite approval. Krakauer dives deep into some of the most egregious examples of the elite censorship collusion racket, like how tech suppression and media fear led to the New York Post-Hunter Biden email debacle before the 2020 election. Krakauer takes readers inside CNN after the shock Trump election, inside the New York Times after the Tom Cotton op-ed backlash, inside ESPN after the shift away from sports-only coverage, and more. No one understands these problems (and people) better than Krakauer. He has spent years getting to know the most influential players in the industry and this fascinating book is what he&’s learned. But most importantly, Krakauer equips readers with the crucial tools to sniff out when the press is lying or misleading the people of America in the future—so together, we can bypass them altogether. "Steve Krakauer's new book, Uncovered, is vital reading. It's the best and most perceptive deep dive into legacy media bias out there, from someone who knows where all the bodies are buried." ― Ben Shapiro "One of the most insightful critiques that has been published on this topic in years." ― Glenn Greenwald
Uncovering Race: A Black Journalist's Story of Reporting and Reinvention
by Amy AlexanderFrom an award-winning black journalist, a tough-minded look at the treatment of ethnic minorities both in newsrooms and in the reporting that comes out of them, within the changing media landscape. From the Rodney King riots to the racial inequities of the new digital media, Amy Alexander has chronicled the biggest race and class stories of the modern era in American journalism. Beginning in the bare-knuckled newsrooms of 1980s San Francisco, her career spans a period of industry-wide economic collapse and tremendous national demographic changes. Despite reporting in some of the country’s most diverse cities, including San Francisco, Boston, and Miami, Alexander consistently encountered a stubbornly white, male press corps and a surprising lack of news concerning the ethnic communities in these multicultural metropolises. Driven to shed light on the race and class struggles taking place in the United States, Alexander embarked on a rollercoaster career marked by cultural conflicts within newsrooms. Along the way, her identity as a black woman journalist changed dramatically, an evolution that coincided with sweeping changes in the media industry and the advent of the Internet. Armed with census data and news-industry demographic research, Alexander explains how the so-called New Media is reenacting Old Media’s biases. She argues that the idea of newsroom diversity-at best an afterthought in good economic times-has all but fallen off the table as the industry fights for its economic life, a dynamic that will ultimately speed the demise of venerable news outlets. Moreover, for the shrinking number of journalists of color who currently work at big news organizations, the lingering ethos of having to be “twice as good” as their white counterparts continues; it is a reality that threatens to stifle another generation of practitioners from “non-traditional” backgrounds. In this hard-hitting account, Alexander evaluates her own career in the context of the continually evolving story of America’s growing ethnic populations and the homogenous newsrooms producing our nation’s too often monochromatic coverage. This veteran journalist examines the major news stories that were entrenched in the great race debate of the past three decades, stories like those of Eli n Gonz lez, Janet Cooke, Jayson Blair, Tavis Smiley, the tragedy of Hurricane Katrina, and the election of Barack Obama. Uncovering Raceoffers sharp analysis of how race, gender, and class come to bear on newsrooms, and takes aim at mainstream media’s failure to successfully cover a browner, younger nation-a failure that Alexander argues is speeding news organizations’ demise faster than the Internet.
Uncovering Race: A Black Journalist's Story of Reporting and Reinvention
by Amy AlexanderFrom an award-winning black journalist, a tough-minded look at the treatment of ethnic minorities both in newsrooms and in the reporting that comes out of them, within the changing media landscape.From the Rodney King riots to the racial inequities of the new digital media, Amy Alexander has chronicled the biggest race and class stories of the modern era in American journalism. Beginning in the bare-knuckled newsrooms of 1980s San Francisco, her career spans a period of industry-wide economic collapse and tremendous national demographic changes. Despite reporting in some of the country’s most diverse cities, including San Francisco, Boston, and Miami, Alexander consistently encountered a stubbornly white, male press corps and a surprising lack of news concerning the ethnic communities in these multicultural metropolises. Driven to shed light on the race and class struggles taking place in the United States, Alexander embarked on a rollercoaster career marked by cultural conflicts within newsrooms. Along the way, her identity as a black woman journalist changed dramatically, an evolution that coincided with sweeping changes in the media industry and the advent of the Internet. Armed with census data and news-industry demographic research, Alexander explains how the so-called New Media is reenacting Old Media’s biases. She argues that the idea of newsroom diversity—at best an afterthought in good economic times—has all but fallen off the table as the industry fights for its economic life, a dynamic that will ultimately speed the demise of venerable news outlets. Moreover, for the shrinking number of journalists of color who currently work at big news organizations, the lingering ethos of having to be “twice as good” as their white counterparts continues; it is a reality that threatens to stifle another generation of practitioners from “non-traditional” backgrounds. In this hard-hitting account, Alexander evaluates her own career in the context of the continually evolving story of America’s growing ethnic populations and the homogenous newsrooms producing our nation’s too often monochromatic coverage. This veteran journalist examines the major news stories that were entrenched in the great race debate of the past three decades, stories like those of Elián González, Janet Cooke, Jayson Blair, Tavis Smiley, the tragedy of Hurricane Katrina, and the election of Barack Obama. Uncovering Race offers sharp analysis of how race, gender, and class come to bear on newsrooms, and takes aim at mainstream media’s failure to successfully cover a browner, younger nation—a failure that Alexander argues is speeding news organizations’ demise faster than the Internet.