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Weblogs und Sprache: Untersuchung von linguistischen Charakteristika in Blog-Texten (essentials)
by Christoph Moss Jill-Catrin HeurichChristoph Moss und Jill-Catrin Heurich betrachten das Phänomen, dass die Verfasser von Blogs eine eigene Sprache mit spezifischen Darstellungsformen entwickeln, in einer empirischen Untersuchung. Dazu werden Weblog-Texte, journalistische Kommentare in Onlinemedien sowie Corporate Blogs auf ihre sprachlichen Charakteristika untersucht. Weblogs haben ihren Platz im Kommunikationskanon gefunden. Sie sind aufgrund ihrer einfach strukturierten Programmierweise von Suchmaschinen leicht zu erfassen. Das macht sie inhaltlich sowie kommerziell attraktiv.
Webservices: Theory and Practice
by Hrushikesha Mohanty Prasant Kumar PattnaikThis book focuses on web service specification, search, composition, validation, resiliency, security and engineering, and discusses various service specification standards like WSDL, SAWSDL, WSMO and OWLS. The theory and associated algorithms for service specification verification are detailed using formal models like Petrinet, FSM and UML. The book also explores various approaches proposed for web service search and composition, highlighting input/output, parameter-based search, and selection of services based on both functional and non-functional parameters. In turn, it examines various types of composite web services and presents an overview of popular fault handling strategies for each of these types. Lastly, it discusses the standards used for implementing web service security on the basis of a case study, and introduces the Web Service Development Life Cycle (WSDLC), which defines co-operation between several industry partners to develop web services in a more structured way.
Webspinner: Songs, Stories, and Reflections of Duncan Williamson, Scottish Traveller
by John D. NilesBorn in 1928 in a tent on the shore of Loch Fyne, Argyll, Duncan Williamson (d. 2007) eventually came to be recognized as one of the foremost storytellers in Scotland and the world. Webspinner: Songs, Stories, and Reflections of Duncan Williamson, Scottish Traveller is based on more than a hundred hours of tape-recorded interviews undertaken with him in the 1980s. Williamson tells of his birth and upbringing in the west of Scotland, his family background as one of Scotland’s seminomadic travelling people, his varied work experiences after setting out from home at about age fifteen, and the challenges he later faced while raising a family of his own, living on the road for half the year. The recordings on which the book is based were made by John D. Niles, who was then an associate professor at the University of California, Berkeley. Niles has transcribed selections from his field tapes with scrupulous accuracy, arranging them alongside commentary, photos, and other scholarly aids, making this priceless self-portrait of a brilliant storyteller available to the public. The result is a delight to read. It is also a mine of information concerning a vanished way of life and the place of singing and storytelling in Traveller culture. In chapters that feature many colorful anecdotes and that mirror the spontaneity of oral delivery, readers learn much about how Williamson and other members of his persecuted minority had the resourcefulness to make a living on the outskirts of society, owning very little in the way of material goods but sustained by a rich oral heritage.
Wedding Photojournalism: The Business of Aesthetics
by Paul D Van HoyThis valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.
Wedding Toasts 101: The Guide to the Perfect Wedding Speech
by Pete HonsbergerWrite and present a memorable wedding toast with this light-hearted, humorous guide that gives you all the tools you&’ll need for a successful speech—the perfect gift for any best man or maid of honor. As much as it&’s an honor to be chosen as the best man or maid of honor at a wedding, giving the perfect speech can sometimes be nerve-wracking. Delivering a crowd-pleasing toast at the reception that has the right amount of humor and sentimentality is a daunting undertaking, no matter how advanced your public speaking skills are. Pete Honsberger&’s guide to giving the perfect wedding toast provides even the most nervous of public speakers with all the tools and advice they need for writing and presenting the best toast ever. After witnessing speeches both good and bad, Honsberger shares a few bits of wisdom he&’s learned along the way, providing building blocks to creating an unforgettable story along with helpful speech prompts, and the perfect checklist that will turn a potentially scary obligation into a golden opportunity. Wedding Toasts 101 presents a fun and simple way to write a successful wedding toast without all the stress so you can spend less time worrying and more time celebrating the happy couple.
Wedding as Text: Communicating Cultural Identities Through Ritual (Routledge Communication Series)
by Wendy Leeds-HurwitzA wedding serves as the beginning marker of a marriage; if a couple is to manage cultural differences throughout their relationship, they must first pass the hurdle of designing a wedding ceremony that accommodates those differences. In this volume, author Wendy Leeds-Hurwitz documents the weddings of 112 couples from across the United States, studied over a 10-year period. She focuses on intercultural weddings--interracial, interethnic, interfaith, international, and interclass--looking at how real people are coping with cultural differences in their lives. Through detailed case studies, the book explores how couples display different identities simultaneously. The concepts of community, ritual, identity, and meaning are given extensive consideration. Because material culture plays a particularly important role in weddings as in other examples of ritual, food, clothing, and objects are given special attention here. Focusing on how couples design a wedding ritual to simultaneously meet multiple--and different--requirements, this book provides: *extensive details of actual behavior by couples; *an innovative format: six traditional theoretical chapters, with examples integrated into the discussion, are matched to six "interludes" providing detailed descriptions of the most successful examples of resolving intercultural differences; *a methodological appendix detailing what was done and why these decisions were made; and *a theoretical appendix outlining the study's assumptions in detail. Wedding as Text: Communicating Cultural Identities Through Ritual is a distinctive study of those who have accepted cultural difference into their daily lives and how they have managed to do so successfully. As such, it is suitable for students and scholars in semiotics, intercultural communication, ritual, material culture, family communication, and family studies, and will be valuable reading for anyone facing the issue of cultural difference.
Wegbereiter der modernen Islamfeindlichkeit: Eine Analyse der Argumentationen so genannter Islamkritiker (essentials)
by Thorsten Gerald SchneidersVorgetäuschte Islamkritik, die nur so tut, als verfolge sie seriöse Absichten, ist einer der Hauptverbreitungswege für Islamfeindlichkeit und Vorbehalte gegenüber Muslimen. Im deutschsprachigen Raum hat sich vor einigen Jahren ein Zirkel von Personen gebildet, der diese Art der ,,Islamkritik" öffentlichkeitswirksam vertrat. Dazu gehörten Mina Ahadi, Henryk Broder, Ralph Giordano, Necla Kelek, Alice Schwarzer, Udo Ulfkotte und Leon de Winter. Ihre Argumentationsweisen werden in diesem Essential mittels diskursanalytischer Ansätze untersucht. Der Autor stellt typische Techniken vor und leistet dadurch einen Beitrag, um echte Islamkritik künftig besser von Islamfeindlichkeit abgrenzen zu können.
Weird in a World That's Not: A Career Guide for Misfits, F*ckups, and Failures
by Jennifer RomoliniA guide to career success for the awkward, the offbeat, the introverted, and anyone who feels like they don’t fit in: “A book as funny as it is wise.” —Rumaan Alam, New York Times–bestselling author of Leave the World BehindAs a brand-new employee at a mandatory corporate retreat, Jennifer Romolini—who was afraid of heights—found herself, under pressure, clawing her way to the top of a rope ladder. There, she promptly froze in terror until someone climbed up to help her down.It didn’t seem like an auspicious beginning, but the awkward, anxious, twenty-seven-year-old misfit stayed in the job (where climbing was not actually a required skill), and went on to succeed. She navigated through the New York media industry and became a boss—an editor-in-chief, an editorial director, and a vice president—all within little more than a decade. In this book, she asserts that being outside the norm and achieving high-level success are not mutually exclusive, even if it seems like only office-politicking extroverts are set up for reward. Part career memoir, part real-world guide, Weird in a World That’s Not offers relatable advice on how to achieve your dreams when you feel like you don’t fit in and the odds seem stacked against you. She helps you face your fears, find the right career, and get and keep a job—and offers empathetic, clear-cut answers to important questions:How do I navigate the awkwardness of networking?How do I deal with intense office politics?How do I leave my crappy job?How do I learn how to be a boss, not just a #boss?And, most importantly: How do I do all this and stay true to who I really am?Authentic, funny, and moving, Weird in a World That’s Not will help you tap into your inner tenacity and find your path, no matter how off-the-beaten-path you are.
Welche Öffentlichkeit brauchen wir?: Zur Zukunft des Journalismus und demokratischer Medien
by Hans-Jürgen Arlt Jupp Legrand Benedikt LindenIn diesem Open Access-Sammelband reflektieren namhafte Autor:innen aus Wissenschaft und Praxis Blockaden und Chancen eines zukünftigen, besseren Mediensystems. Ausgehend von der These, dass Journalismus, Medien und Öffentlichkeit gegenwärtig einen tiefgreifenden strukturellen Wandel durchlaufen, bündelt der Band Kritiken am Status Quo, alternative Wege der Transformation und Vorschläge für Verbesserungen unter dem Stichwort Demokratisierung. Finanzierung, Produktion, Distribution und Rezeption sowie Themensetzung und Formate von Öffentlichkeit werden vor dem Hintergrund langfristiger technologischer, ökonomischer und sozialer Prozesse kritisch analysiert und auf ihr demokratisches Potential abgeklopft.Das Buch richtet sich gleichermaßen an Medien- und Kommunikationswissenschaftler:innen wie an Akteure aus der medienpolitischen und journalistischen Praxis, die im und über das Alltagsgeschäft hinaus den Medienwandel mitgestalten und sich vom Ziel einer demokratischen Öffentlichkeit leiten lassen.
Welfare, the Working Poor, and Labor
by Louise B. SimmonsThis volume analyses poverty and welfare reform within a context of low-wage work and the contours of the labour market that welfare recipients are entering. It aims to bring labour into the discussion of welfare reform and creates a bridge between the domains of labour and welfare.
Well Said Intro
by Linda GrantOffering a lively and communicative approach for increasing pronunciation and speaking skills, Well Said Intro provides beginning to mid-intermediate students with the pronunciation and speaking tools they need to communicate in social, academic, and professional settings.
Well Said!: Presentations and Conversations That Get Results
by Darlene PriceWhether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows readers how to put themselves in their audience's shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, andùmost importantlyùconvincing. Complete with real-life examples illustrating the concepts in action, this handy guide teaches readers how to: Use the words and phrases that get people to listen ò Capture and hold attention ò Gain instant credibility with decision makers ò Optimize body language ò Handle Q&A with finesse ò Connect with the audience ò Shine with or without PowerPoint ò Perfect their elevator pitch ò And much more Engaging and practical, Well Said! is the one book on presentation skills every professional should own.
Weller's War: A Legendary Foreign Correspondent's Saga of World War II on Five Continents
by George WellerWalter Cronkite called him "one of our best war correspondents." His stories from Europe, Africa, Asia, and the Pacific during World War II won him the Pulitzer Prize. Now, George Weller is immortalized in a collection of fearless, intrepid dispatches that crisscross a shattered globe. Edited by his son, Weller's War provides an eyewitness look at modern history's greatest upheaval, and also contains never-published reporting alongside excerpts from three books. From battlefront to beachhead, Weller incisively chronicles the heroism and humanity that still managed to triumph amid horrific events. Following the Nazi seizure of Eastern Europe and his own "quarantine" in Greece by the Gestapo, George Weller accompanies Congolese troops freeing Ethiopia for Haile Selassie. He remains in doomed Singapore until the colony falls. On Java, he watches brave American fighter pilots delay the island's collapse. Strafed by Japanese planes, he escapes by small boat to Australia. He covers the Pacific, from the Solomon Islands to the jungle hell of New Guinea. Back in Europe he sees a liberated Greece beset by civil war, then crosses the Middle East. In Burma, he risks guerrilla raids behind enemy lines. At the war's close, he hurries from China to a defeated but uncowed Japan, where new horrors await. And he struggles throughout against a tireless adversary--censorship. Vivid and heart-stopping, the dispatches of World War II reporter George Weller are as intimate, memorable, and relevant today as they were nearly seventy years ago--and demonstrate what it meant to be a foreign correspondent long before the era of satellite phones and the Internet.
Werbung in der Medien- und Informationsgesellschaft: Eine kommunikationswissenschaftliche Einführung (Studienbücher zur Kommunikations- und Medienwissenschaft)
by Gabriele Siegert Dieter BrecheisAls grundlegende Einführung zeigt dieses Buch Werbung auf ihrem aktuellen Entwicklungsstand aus publizistik- und kommunikationswissenschaftlicher Sicht. Dabei erfordert „Werbung in der Medien- und Informationsgesellschaft“ als hochdynamisches Erkenntnisobjekt stete Anpassungen, manchmal aber auch disruptive Erneuerung in der Beschreibung. Die vorliegende vierte Auflage wurde daher in Aufbau und Schwerpunktsetzung völlig neu konzipiert: Aus dem bisher genutzten IPI-Cube werden zur Systematisierung der zunehmend komplexen und entgrenzten Werbeformen fünf Prototypen herausgefiltert und beschrieben. So bleibt gewährleistet, dass das Buch Studierenden Grundwissen über Theorie und Praxis der Werbung vermittelt und Praktiker:innen darin einen alltagstauglichen Systematisierungsansatz finden. Wissenschaftlich fundiert und mit zahlreichen Praxisbeispielen illustriert bleibt das Buch eine geeignete Basislektüre für Vorlesungen und Seminare.
Werewolf Histories (Palgrave Historical Studies in Witchcraft and Magic)
by Willem De BlécourtWerewolf Histories is the first academic book in English to address European werewolf history and folklore from antiquity to the twentieth century. It covers the most important werewolf territories, ranging from Scandinavia to Germany, France and Italy, and from Croatia to Estonia.
Wert- und Interessenkonflikte in der strategischen Kommunikation: Kommunikationswissenschaftliche Analysen zu Organisationen im Spannungsfeld zwischen Gemeinwohl und Partikularinteressen
by Ulrike Röttger Kerstin Thummes Anna DudenhausenDer Band sammelt aktuelle Modelle, Analysen und Befunde dazu, wie strategische Kommunikation im Spannungsfeld zwischen Gemeinwohl und Partikularinteressen verortet und gestaltet werden kann. Bisherige Ansätze der Forschung zur strategischen Kommunikation, etwa zur CSR-Kommunikation oder zu dialogorientierter Public Relations, ordnen die Verfolgung gesellschaftlicher Interessen oft in den größeren Rahmen des Strebens nach Partikularinteressen ein und zeigen auf, wie gesellschaftliche Verantwortungsübernahme zu organisationalen Interessen beitragen kann und soll. Demgegenüber gelangen die Beiträge des Sammelbands durch die Kontrastierung von Gemeinwohl und Partikularinteresse zu neuen Erkenntnissen. Dabei stehen zwei Fragen im Zentrum: 1. Wie kann strategische Kommunikation modelliert und praktiziert werden, die systematisch neben Partikularinteressen auch oder vornehmlich Gemeinwohlinteressen bedient? 2. Welche typischen Wertkonflikte existieren im Kontext der strategischen Kommunikation und welche theoretisch begründeten und/oder empirisch erprobten Ansätze gibt es zum Umgang mit solchen Konflikten?
Werte und Metaphern in der Unternehmenskommunikation: Sensemaking, Mindset, Sprache
by Annika Schach Ulrike Buchholz Victoria von der HaarDie Transformation durch Digitalisierung und Kulturwandel in Unternehmen bewirken eine Konzentration auf Werte. Stärkere Kollaboration und weniger Hierarchie erfordern Halt und Orientierung aus der Organisation heraus. Purpose, Sensemaking und Mindset spiegeln sich in Texten der Unternehmenskommunikation – besonders in Leitbildern und der Unternehmensphilosophie. Hilfreich ist die Beschäftigung mit Metaphern. So lassen sich sinnstiftende Konzepte identifizieren, in Texte integrieren und im Kommunikationsmanagement einsetzen. Das Buch beschäftigt sich mit dem werteorientierten Kommunikationsmanagement und der Wertevermittlung mit Metaphern in Unternehmenstexten. Der InhaltEinleitung • Werteorientierte Unternehmensführung und Kommunikationsmanagement • Wertevermittlung durch Sprache und Text • Metaphern in der werteorientierten Unternehmenskommunikation Die AutorinnenDr. Ulrike Buchholz ist Professorin für Unternehmenskommunikation an der Hochschule Hannover, Fakultät III – Medien, Information und Design.Dr. Annika Schach ist Professorin für Angewandte PR an der Hochschule Hannover, Fakultät III – Medien, Information und Design.Victoria von der Haar ist Referentin für Unternehmenskommunikation bei der Dr. Wolff-Gruppe, Bielefeld.
Werte, Herausforderungen und nachhaltige Resilienz im internationalen Kontext: Ein interkultureller Blickwechsel aus Afrika (Studien zur Resilienzforschung)
by Akila AhouliAls Gegenbegriff zur Verletzbarkeit und Vulnerabilität profiliert sich das Resilienz-Ideal in der Forschung über und aus Afrika oft in Form der Problemlösefähigkeit und adaptiven Bewältigungskompetenz traditioneller Volkskulturen in Prozessen der Modernisierung, der Globalisierung und vor allem gegenüber den damit verbundenen sozio-ökonomischen Fehlentwicklungen, Konflikten und Krisen. Aus dem Blickwinkel der nunmehr über 50 Jahre bestehenden interkulturellen Germanistik in Afrika südlich der Sahara versuchen die im vorliegenden Band gesammelten Beiträge, sich von der im Krisen-Fetischismus quasi gefangen gehaltenen Forschungstradition zu entfernen, um sich mit Werten und Wertebildern auseinanderzusetzen, die Gesellschaften und Wissenschaften für ein positives Resilienzverständnis nachhaltig vorbereiten können. Dabei wird im Band folgenden zentralen Fragen nachgegangen: Welche positiven Werte können für vergangene, gegenwartsbezogene und zukünftige Krisensituationen fruchtbar gemacht werden? Nach welchen strategischen Mitteln werden diese Werte ausgearbeitet und übertragen? Welche Rolle spielt dabei eine afrikanische Germanistik, die sich als interkulturell versteht?
Wertschätzende Kommunikation mit Spenderinnen und Spendern: Gewinnung und Bindung von Unterstützerinnen und Unterstützern durch empathische Gespräche (essentials)
by Stephanie NeumannJe detaillierter eine Organisation die Motive ihrer Unterstützerinnen und Unterstützer kennt, desto besser kann sie sie langfristig binden. Dabei ist es wichtig zu verstehen, dass Zuhören nicht gleich Zustimmen ist. Stephanie Neumann beschreibt in diesem essential die von Marshall Rosenberg entwickelte Methode der „Gewaltfreien Kommunikation“ (GFK) – ein Handlungskonzept, in dem es darum geht, die Gefühle und Bedürfnisse der Gesprächspartnerin oder des Gesprächspartners zu verstehen, damit Vertrauen entstehen kann. Dies ist in der Kommunikation mit Spenderinnen und Spendern eine Grundvoraussetzung, da eine Organisation nur mit deren Unterstützung existieren kann. Wenn die Mitarbeitenden der Organisation verstehen, was ihre Spenderinnen und Spender bewegt, werden sie erfolgreich Mittel generieren.
West of the West: Dreamers, Believers, Builders, and Killers in the Golden State
by Mark AraxTeddy Roosevelt once exclaimed, "When I am in California, I am not in the West. I am west of the West," and in this book, Mark Arax spends four years travelling up and down the Golden State to explore its singular place in the world. This is California beyond the clichés. This is California as only a native son, deep in the dust, could draw it.Compelling, lyrical, and ominous, his new collection finds a different drama rising out of each confounding landscape. "The Summer of the Death of Hilario Guzman" has been praised as a "stunningly intimate" portrait of one immigrant family from Oaxaca, through harrowing border crossings and brutal raisin harvests. Down the road in the "Home Front," right-wing Christians and Jews form a strange pact that tries to silence debate on the War on Terror, and a conflicted father loses not one but two sons in Iraq. "The Last Okie in Lamont," the inspiration for the town in the Grapes of Wrath, has but one Okie left, who tells Arax his life story as he drives to a funeral to bury one more Dust Bowl migrant. "The Highlands of Humboldt" is a journey to marijuana growing capital of the U.S., where the old hippies are battling the new hippies over "pollution pot" and the local bank collects a mountain of cash each day, much of it redolent of cannabis. Arax pieces together the murder-suicide at the heart of a rotisserie chicken empire in "The Legend of Zankou," a story included in the Best American Crime Reporting 2009. And, in the end, he provides a moving epilogue to the murder of his own father, a crime in the California heartland finally solved after thirty years.In the finest tradition of Joan Didion, Arax combines journalism, essay, and memoir to capture social upheaval as well as the sense of being rooted in a community. Piece by piece, the stories become a whole, a stunning panorama of California, and America, in a new century.
Western Corporations and Covert Operations in the early Cold War: Re-examining the Vogeler/Sanders Case
by Margaret Murányi ManchesterThis book examines the Vogeler/Sanders espionage case that ruptured ties between the US and UK and Hungary in 1949, and analyses this as an example of Western covert operations in the early Cold War. The work focuses on the 1949 case of ITT in Hungary, where two of its executives, the American Robert A. Vogeler and the Briton Edgar Sanders, were arrested by the secret police, tortured, forced to confess, put on a public show trial, and found guilty of espionage. This happened at a time that the US and the UK were cooperating in numerous operations to undermine the credibility of the communist regime and to encourage local resistance by “all means short of war.” Using the case as a lens to examine the dynamics of the early Cold War, the book integrates business history, diplomatic history and intelligence history, and thereby traces the impact of the case on Anglo-Hungarian, American-Hungarian, and Anglo-American relations during the critical period of 1949-1956. Vogeler’s case had a strong impact on the growing criticism of the Truman Administration’s containment policies and contributed to the demand for a more activist policy of ‘liberation of captive peoples’. His experiences also rallied the business community, especially trade associations such as the National Foreign Trade Council, the US Chamber of Commerce, and the National Association of Manufacturers, to support the anti-communist crusade both abroad and at home. Vogeler’s wife also waged a personal campaign to secure her husband’s release and exemplifies the activism of conservative and Catholic women who waged their own anti-communist crusade. The book thus tells the “rest of the story” often omitted in traditional works.This book will be of much interest to students of Cold War history, intelligence studies and European political history.
Western European Perspectives on the Development of Public Relations: Other Voices
by Tom WatsonThe National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Western Literature in China and the Translation of a Nation
by Shouhua QiThis book studies the reception history of Western literature in China from the 1840s to the present. Qi explores the socio-historical contexts and the contours of how Western literature was introduced, mostly through translation and assesses its transformative impact in the cultural, literary as well as sociopolitical life of modern China.
Western Union and the Creation of the American Corporate Order, 1845-1893
by Joshua D. WolffThis work chronicles the rise of Western Union Telegraph from its origins in the helter-skelter ferment of antebellum capitalism to its apogee as the first corporation to monopolize an industry on a national scale. The battles that raged over Western Union's monopoly on nineteenth-century American telecommunications - in Congress, in courts, and in the press - illuminate the fierce tensions over the rising power of corporations after the Civil War and the reshaping of American political economy. The telegraph debate reveals that what we understand as the normative relationship between private capital and public interest is the product of a historical process that was neither inevitable nor uncontested. Western Union's monopoly was not the result of market logic or a managerial revolution, but the conscious creation of entrepreneurs protecting their investments. In the process, these entrepreneurs elevated economic liberalism above traditional republican principles of public interest and helped create a new corporate order.
What Are You Laughing At?: How to Write Humor for Screenplays, Stories, and More
by Brad Schreiber Chris Vogler“People have forgotten how to be funny,” says Chris Vogler in his foreword to What Are You Laughing at? Luckily, experienced and award-winning humor writer Brad Schreiber is here to remind us all how it’s done. If laughter is the best medicine, be prepared to feel fit as a fiddle after perusing these pages. Brad’s clever wit and well-timed punch lines are sure to leave you grasping your sides, while his wise advice will ensure that you’re able to follow in his comedic footsteps.With more than seventy excerpts from such expert prose and screenwriters as Woody Allen, Steve Martin, and Kurt Vonnegut Jr., as well as unique writing exercises for all situations, this comprehensive tutorial will teach you how to write humor prose for any literary form, including screenwriting, story writing, theater, television, and audio/radio. Additionally, readers are given sage advice on different tactics for writing comedic fiction versus comedic nonfiction. Some of the topics discussed include:Life experience versus imaginationHow to use humor to develop theme/setting, character, and dialogueRhythm and sound of wordsVulgarity and bad tasteHow to market your humor prose in the digital marketThoroughly revised and updated, and with new information on writing short, humorous films, What Are You Laughing at? is your endless source to learning the art of comedy.