- Table View
- List View
Web Design Blueprints
by Benjamin LagroneBuild websites and applications using the latest techniques in modern web development About This Book * Create amazing modern day applications that run seamlessly across multiple platforms * Implement multiple methodologies by creating different apps with dynamic features * This unique project-based guide will help you build your own websites efficiently Who This Book Is For This book is a must-have for web developers who want to stay on top of the latest trends in web app and site development. If you are a web developer who is already familiar with HTML, CSS, and functional JavaScript, and you want to learn the latest trends in web development, this is the book for you. What You Will Learn * Find out how to create responsive websites * Create websites using the principals of Flat design * Create deep-dive sites using parallax scrolling * Discover how to use Ajax in single-page applications * Create responsive navigation with CSS and JavaScript * Create responsive padding with the box model property In Detail The book delivers simple instructions on how to design and build modern Web using the latest trends in web development. You will learn how to design responsive websites, created with modern Flat User Interface design patterns, build deep-scrolling websites with parallax 3D effects, and roll-your-own single-page applications. Finally, you'll work through an awesome chapter that combines them all. Each chapter features actual lines of code that you can apply right away. Style and Approach Using real-world examples, Web Design Blueprints presents practical how-to projects for site enhancements, with a light-hearted, easy-to-understand tone. This book has individual projects that cumulate until you finally build a super-project at the end, using all the skills learned
Web Development with MongoDB and Node.js
by Jason KrolThis book is designed for developers of any skill level that want to get up and running using Node.js and MongoDB to build full featured web applications. A basic understanding of JavaScript and HTML is the only requirement for this book.
Web Hosting For Dummies
by Peter PollockHost your own website or blog with this unique guideIf you'd like to make the leap from a hosted environment to a self-hosted service, this book is for you. You may be making the move from casual blogging to professional blogging. Or, you might already be self-hosting, but want a good guide to show you how to get more out of your plan. In simple, easy-to-understand language, this helpful book breaks down all the functions of web hosting for self-hosted users, from setting up new e-mail accounts to backing up and securing your site, analyzing server logs, choosing a platform to install, and more. Breaks down the functions of web hosting for new self-hosters, including casual bloggers who may be moving into professional bloggingHelps those who are already self-hosting maximize the services they are paying forOffers a one-stop, complete resource on web hosting, rather than just a few chapters, as in many blogging booksCovers setting up and using e-mail accounts, working with FTP clients, backing up and securing sites, using cloud services, understanding domains and DNS, using built-in databases, and moreWeb Hosting For Dummies helps you take charge of your own web hosting and having fun in the process!
Web Radio: Radio Production for Internet Streaming
by Chris PriestmanAnyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio, potentially for international audiences and in the rapidly evolving environment of the web.To succeed, your radio content will need to be carefully planned and your station properly promoted. Advice is given on taking advantage of the scalability web radio introduces for building audiences in line with your resources, for scheduled live output and for making programmes available on demand, including music, news, speech radio and audience participation. Case studies from around the world are provided to demonstrate how different radio organisations are applying the new flexibility web radio has to offer in a wide range of situations. Together with its associated website www.web-radio-book.com, the book also acts as a starting point for locating a range of sources for further advice and lines of research. Learn how to: - go live with your own low cost web radio station (either managing the server yourself or using a host service) - assess the right server set-up to handle the number of simultaneous listeners expected - get the best sound quality to your listeners- take account of the range of devices available for receiving web radio- plan your station, programming and associated website - identify and reach your audience - build audience feedback and data into your station's strategy- tackle the additional legal and ethical dimensions of radio on the web - source more detailed information
Web Search Savvy: Strategies and Shortcuts for Online Research (Routledge Communication Series)
by Barbara G. FriedmanWeb Search Savvy: Strategies and Shortcuts for Online Research provides readers of all skill levels with efficient search strategies for locating, retrieving, and evaluating information on the Internet. Utilizing her experience as a reporter working on deadline, author Barbara G. Friedman offers the most effective methods for finding useful and trustworthy data online, and presents these techniques in a straightforward, user-friendly manner.Anyone who uses the Internet for research will find much of value here, including techniques that harness the power of advanced searches to optimize search results, avoid advertising clutter, and locate low- or no-cost databases. Screen captures and diagrams illustrate the steps, rationale, and results to accompany various search strategies. This book emphasizes techniques that make the Web work for individuals rather than for advertisers, such as choosing the most appropriate search engine for the job and tweaking its advanced options to narrow a search and optimize results; identifying cost-free sources of online data; using creative approaches to locate information; evaluating the integrity of online data; and protecting the privacy of the researchers and the researched.Web Search Savvy is an essential resource for students, scholars, and practitioners in journalism and mass communications, and it offers practical and useful guidance for anyone researching information online.
WebGL Beginner's Guide
by Diego Cantor Brandon JonesThis book is a step-by-step tutorial that includes complete source code for all of the examples covered. Every chapter builds on top of the previous one thereby giving the reader an immediate feeling of progression. Each block of code is explained, and 3D web development concepts are diagrammed and covered in detail. This book is written for JavaScript developers who are interested in 3D web development. A basic understanding of the DOM object model and the jQuery library is ideal but not required. No prior WebGL knowledge is expected.
WebLogic: Development, Deployment & Maintenance
by Avinash Chugh Jon MountjoyBEA's WebLogic Server implements the full range of J2EE technologies, and includes many additional features such as advanced management, clustering, and web services. Widely adopted, it forms the core of the WebLogic platform, providing a stable framework for building scalable, highly available, and secure applications. In fact, in the long list of WebLogic's strengths and features, only one shortcoming stands out: the documentation that comes with the WebLogic server often leaves users clamoring for more information.WebLogic: The Definitive Guide presents a 360-degree view of the world of WebLogic. Providing in-depth coverage of the WebLogic server, the book takes the concept of "definitive" to a whole new level. Exhaustive treatment of the WebLogic server and management console answers any question that developers or administrators might think to ask. Developers will find a useful guide through the world of WebLogic to help them apply their J2EE expertise to build and manage applications. Administrators will discover all they need to manage a WebLogic-based setup. And system architects will appreciate the detailed analysis of the different system architectures supported by WebLogic, the overall organization of a WebLogic domain and supporting network infrastructure, and more.WebLogic: The Definitive Guide is divided into three sections that explore WebLogic and J2EE, Managing the WebLogic Environment, and WebLogic Enterprise APIs. Some of the topics covered in this comprehensive volume include:Building web applications on the WebLogic ServerBuilding and optimizing RMI applicationsUsing EJBs with WebLogic, including CMP entity beansPackaging and deploying applicationsUnderstanding WebLogic's support for clusteringPerformance tuning and related configuration settingsConfiguring WebLogic's SSL supportMaximizing WebLogic's security featuresBuilding web services with XMLUsing WebLogic's JMX services and MBeansAnyone who has struggled with mastering the WebLogic server will appreciate the thorough, clearly written explanations and examples in this book. WebLogic: The Definitive Guide is the definitive documentation for this popular J2EE application server.
WebRTC Blueprints
by Andrii SergiienkoThis book is a step-by-step project-based guide that aims to teach you how to develop your own web applications and services with WebRTC in a concise, practical manner. If you are a WebRTC developer and want to build complex WebRTC applications and projects, or if you want to gain practical experience in developing web applications, advanced WebRTC media handling, Server and client signalling, call flows, third party integration, then this book is perfect for you. It is essential to have prior knowledge about building simple applications using WebRTC.
Webcasting Worldwide: Business Models of an Emerging Global Medium (Media Management and Economics Series)
by Louisa HaWebcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry. Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. Downloadable resources offer PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks. Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication.For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http://webcastingworldwide.blogspot.comWinner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.
Webflow by Example: Design, build, and publish modern websites without writing code
by Ali Rushdan TariqBuild modern responsive websites without writing code by making the most of the power and flexibility of WebflowKey FeaturesGet to grips with Webflow to build and launch responsive websites from scratchLearn how to put Webflow into practice and take advantage of its power and flexibilityBuild your own modern responsive websites from scratch and without any codeBook DescriptionWebflow is a modern no-code website-builder that enables you to rapidly design and build production-scale responsive websites. Webflow by Example is a practical, project-based, and beginner-friendly guide to understanding and using Webflow to efficiently build and launch responsive websites from scratch.Complete with hands-on tutorials, projects, and self-assessment questions, this easy-to-follow guide will take you through modern web development principles and help you to apply them efficiently using Webflow. You'll also get to grips with modern responsive web development and understand how to take advantage of the power and flexibility of Webflow. The book will guide you through a real-life project where you will build a fully responsive and dynamic website from scratch. You will learn how to add animations and interactions, customize experiences for users, and more. Finally, the book covers important steps and best practices for making your website ready for production, including SEO optimization and how to publish and package the website.By the end of this Webflow book, you will have gained the skills you need to build modern responsive websites from scratch without any code.What you will learnBuild and customize websites without any codeUnderstand how to approach designing and developing for the modern webBecome familiar with the main functionalities of WebflowFollow best practices for Webflow development while working on a practical project, from its design to launchHarness the power of the Webflow CMS to create dynamic contentAdd modern flourishes to a website using pre-defined and custom animations and interactionsWho this book is forIf you're an entrepreneur, web designer, or anyone with little web development knowledge, this book will help you learn how to build fully responsive websites and web prototypes without writing a single line of code. If you're a web designer, this book will make you a more informed web developer. If you're already a developer, this book will help you become a better web designer.
Webinar Master
by Donald H. TaylorA step-by-step guide to delivering compelling online presentations from a webinar expert and coach.We’ve all attended dry, forgettable webinars, but few people know the secrets of truly engaging audiences online.In Webinar Master, Donald H. Taylor shares his methodology for delivering great webinars, consistently, distilled from his experience coaching hundreds of speakers since 2007.Taylor dissects the traps awaiting inexperienced presenters, and explains why people can’t stop themselves reading, why nobody can listen well online, and why you should use images and animations carefully. He examines the impact of audience sizes, when and how to work with facilitators and hosts, and gives tips for improving your delivery, from reading poetry aloud to playing Just a Minute.Packed with tips, checklists, technical advice, and myriad other resources, Webinar Master is a one-stop guide to producing compelling, well-structured content that keeps audiences engaged. From understanding the technology, to using your voice, to building rapport, this easy-to-read guide will teach you everything you need to know to run popular, interactive and useful webinars that will have your audience coming back for more.
Weblogs und Sprache: Untersuchung von linguistischen Charakteristika in Blog-Texten (essentials)
by Christoph Moss Jill-Catrin HeurichChristoph Moss und Jill-Catrin Heurich betrachten das Phänomen, dass die Verfasser von Blogs eine eigene Sprache mit spezifischen Darstellungsformen entwickeln, in einer empirischen Untersuchung. Dazu werden Weblog-Texte, journalistische Kommentare in Onlinemedien sowie Corporate Blogs auf ihre sprachlichen Charakteristika untersucht. Weblogs haben ihren Platz im Kommunikationskanon gefunden. Sie sind aufgrund ihrer einfach strukturierten Programmierweise von Suchmaschinen leicht zu erfassen. Das macht sie inhaltlich sowie kommerziell attraktiv.
Webservices: Theory and Practice
by Hrushikesha Mohanty Prasant Kumar PattnaikThis book focuses on web service specification, search, composition, validation, resiliency, security and engineering, and discusses various service specification standards like WSDL, SAWSDL, WSMO and OWLS. The theory and associated algorithms for service specification verification are detailed using formal models like Petrinet, FSM and UML. The book also explores various approaches proposed for web service search and composition, highlighting input/output, parameter-based search, and selection of services based on both functional and non-functional parameters. In turn, it examines various types of composite web services and presents an overview of popular fault handling strategies for each of these types. Lastly, it discusses the standards used for implementing web service security on the basis of a case study, and introduces the Web Service Development Life Cycle (WSDLC), which defines co-operation between several industry partners to develop web services in a more structured way.
Webspinner: Songs, Stories, and Reflections of Duncan Williamson, Scottish Traveller
by John D. NilesBorn in 1928 in a tent on the shore of Loch Fyne, Argyll, Duncan Williamson (d. 2007) eventually came to be recognized as one of the foremost storytellers in Scotland and the world. Webspinner: Songs, Stories, and Reflections of Duncan Williamson, Scottish Traveller is based on more than a hundred hours of tape-recorded interviews undertaken with him in the 1980s. Williamson tells of his birth and upbringing in the west of Scotland, his family background as one of Scotland’s seminomadic travelling people, his varied work experiences after setting out from home at about age fifteen, and the challenges he later faced while raising a family of his own, living on the road for half the year. The recordings on which the book is based were made by John D. Niles, who was then an associate professor at the University of California, Berkeley. Niles has transcribed selections from his field tapes with scrupulous accuracy, arranging them alongside commentary, photos, and other scholarly aids, making this priceless self-portrait of a brilliant storyteller available to the public. The result is a delight to read. It is also a mine of information concerning a vanished way of life and the place of singing and storytelling in Traveller culture. In chapters that feature many colorful anecdotes and that mirror the spontaneity of oral delivery, readers learn much about how Williamson and other members of his persecuted minority had the resourcefulness to make a living on the outskirts of society, owning very little in the way of material goods but sustained by a rich oral heritage.
Wedding Photojournalism: The Business of Aesthetics
by Paul D Van HoyThis valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.
Wedding Toasts 101: The Guide to the Perfect Wedding Speech
by Pete HonsbergerWrite and present a memorable wedding toast with this light-hearted, humorous guide that gives you all the tools you&’ll need for a successful speech—the perfect gift for any best man or maid of honor. As much as it&’s an honor to be chosen as the best man or maid of honor at a wedding, giving the perfect speech can sometimes be nerve-wracking. Delivering a crowd-pleasing toast at the reception that has the right amount of humor and sentimentality is a daunting undertaking, no matter how advanced your public speaking skills are. Pete Honsberger&’s guide to giving the perfect wedding toast provides even the most nervous of public speakers with all the tools and advice they need for writing and presenting the best toast ever. After witnessing speeches both good and bad, Honsberger shares a few bits of wisdom he&’s learned along the way, providing building blocks to creating an unforgettable story along with helpful speech prompts, and the perfect checklist that will turn a potentially scary obligation into a golden opportunity. Wedding Toasts 101 presents a fun and simple way to write a successful wedding toast without all the stress so you can spend less time worrying and more time celebrating the happy couple.
Wedding as Text: Communicating Cultural Identities Through Ritual (Routledge Communication Series)
by Wendy Leeds-HurwitzA wedding serves as the beginning marker of a marriage; if a couple is to manage cultural differences throughout their relationship, they must first pass the hurdle of designing a wedding ceremony that accommodates those differences. In this volume, author Wendy Leeds-Hurwitz documents the weddings of 112 couples from across the United States, studied over a 10-year period. She focuses on intercultural weddings--interracial, interethnic, interfaith, international, and interclass--looking at how real people are coping with cultural differences in their lives. Through detailed case studies, the book explores how couples display different identities simultaneously. The concepts of community, ritual, identity, and meaning are given extensive consideration. Because material culture plays a particularly important role in weddings as in other examples of ritual, food, clothing, and objects are given special attention here. Focusing on how couples design a wedding ritual to simultaneously meet multiple--and different--requirements, this book provides: *extensive details of actual behavior by couples; *an innovative format: six traditional theoretical chapters, with examples integrated into the discussion, are matched to six "interludes" providing detailed descriptions of the most successful examples of resolving intercultural differences; *a methodological appendix detailing what was done and why these decisions were made; and *a theoretical appendix outlining the study's assumptions in detail. Wedding as Text: Communicating Cultural Identities Through Ritual is a distinctive study of those who have accepted cultural difference into their daily lives and how they have managed to do so successfully. As such, it is suitable for students and scholars in semiotics, intercultural communication, ritual, material culture, family communication, and family studies, and will be valuable reading for anyone facing the issue of cultural difference.
Wegbereiter der modernen Islamfeindlichkeit: Eine Analyse der Argumentationen so genannter Islamkritiker (essentials)
by Thorsten Gerald SchneidersVorgetäuschte Islamkritik, die nur so tut, als verfolge sie seriöse Absichten, ist einer der Hauptverbreitungswege für Islamfeindlichkeit und Vorbehalte gegenüber Muslimen. Im deutschsprachigen Raum hat sich vor einigen Jahren ein Zirkel von Personen gebildet, der diese Art der ,,Islamkritik" öffentlichkeitswirksam vertrat. Dazu gehörten Mina Ahadi, Henryk Broder, Ralph Giordano, Necla Kelek, Alice Schwarzer, Udo Ulfkotte und Leon de Winter. Ihre Argumentationsweisen werden in diesem Essential mittels diskursanalytischer Ansätze untersucht. Der Autor stellt typische Techniken vor und leistet dadurch einen Beitrag, um echte Islamkritik künftig besser von Islamfeindlichkeit abgrenzen zu können.
Weird in a World That's Not: A Career Guide for Misfits, F*ckups, and Failures
by Jennifer RomoliniA guide to career success for the awkward, the offbeat, the introverted, and anyone who feels like they don’t fit in: “A book as funny as it is wise.” —Rumaan Alam, New York Times–bestselling author of Leave the World BehindAs a brand-new employee at a mandatory corporate retreat, Jennifer Romolini—who was afraid of heights—found herself, under pressure, clawing her way to the top of a rope ladder. There, she promptly froze in terror until someone climbed up to help her down.It didn’t seem like an auspicious beginning, but the awkward, anxious, twenty-seven-year-old misfit stayed in the job (where climbing was not actually a required skill), and went on to succeed. She navigated through the New York media industry and became a boss—an editor-in-chief, an editorial director, and a vice president—all within little more than a decade. In this book, she asserts that being outside the norm and achieving high-level success are not mutually exclusive, even if it seems like only office-politicking extroverts are set up for reward. Part career memoir, part real-world guide, Weird in a World That’s Not offers relatable advice on how to achieve your dreams when you feel like you don’t fit in and the odds seem stacked against you. She helps you face your fears, find the right career, and get and keep a job—and offers empathetic, clear-cut answers to important questions:How do I navigate the awkwardness of networking?How do I deal with intense office politics?How do I leave my crappy job?How do I learn how to be a boss, not just a #boss?And, most importantly: How do I do all this and stay true to who I really am?Authentic, funny, and moving, Weird in a World That’s Not will help you tap into your inner tenacity and find your path, no matter how off-the-beaten-path you are.
Welche Öffentlichkeit brauchen wir?: Zur Zukunft des Journalismus und demokratischer Medien
by Hans-Jürgen Arlt Jupp Legrand Benedikt LindenIn diesem Open Access-Sammelband reflektieren namhafte Autor:innen aus Wissenschaft und Praxis Blockaden und Chancen eines zukünftigen, besseren Mediensystems. Ausgehend von der These, dass Journalismus, Medien und Öffentlichkeit gegenwärtig einen tiefgreifenden strukturellen Wandel durchlaufen, bündelt der Band Kritiken am Status Quo, alternative Wege der Transformation und Vorschläge für Verbesserungen unter dem Stichwort Demokratisierung. Finanzierung, Produktion, Distribution und Rezeption sowie Themensetzung und Formate von Öffentlichkeit werden vor dem Hintergrund langfristiger technologischer, ökonomischer und sozialer Prozesse kritisch analysiert und auf ihr demokratisches Potential abgeklopft.Das Buch richtet sich gleichermaßen an Medien- und Kommunikationswissenschaftler:innen wie an Akteure aus der medienpolitischen und journalistischen Praxis, die im und über das Alltagsgeschäft hinaus den Medienwandel mitgestalten und sich vom Ziel einer demokratischen Öffentlichkeit leiten lassen.
Welfare, the Working Poor, and Labor
by Louise B. SimmonsThis volume analyses poverty and welfare reform within a context of low-wage work and the contours of the labour market that welfare recipients are entering. It aims to bring labour into the discussion of welfare reform and creates a bridge between the domains of labour and welfare.
Well Said Intro
by Linda GrantOffering a lively and communicative approach for increasing pronunciation and speaking skills, Well Said Intro provides beginning to mid-intermediate students with the pronunciation and speaking tools they need to communicate in social, academic, and professional settings.
Well Said!: Presentations and Conversations That Get Results
by Darlene PriceWhether you&’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential.Based on the same concepts that guide the author&’s award-winning training and consulting company, Well Said! teaches business professionals to put themselves in their audience&’s shoes and tailor their messages to the needs of decision makers.Darlene Price reveals the simple but powerful techniques you can use to prioritize, organize, and economize your words so that your communication wins the day. Complete with real-life examples illustrating the concepts in action, this handy guide shows how to:use the words and phrases that get people to listen,capture and hold an audience&’s attention,gain instant credibility with decision makers,optimize body language,handle QA with finesse,make connections,shine with or without PowerPoint,perfect the elevator pitch.You don&’t have to be a motivational speaker to get through to others. By placing words carefully and with confidence, you&’ll captivate your audience and make big things happen in your career.
Weller's War: A Legendary Foreign Correspondent's Saga of World War II on Five Continents
by George WellerWalter Cronkite called him "one of our best war correspondents." His stories from Europe, Africa, Asia, and the Pacific during World War II won him the Pulitzer Prize. Now, George Weller is immortalized in a collection of fearless, intrepid dispatches that crisscross a shattered globe. Edited by his son, Weller's War provides an eyewitness look at modern history's greatest upheaval, and also contains never-published reporting alongside excerpts from three books. From battlefront to beachhead, Weller incisively chronicles the heroism and humanity that still managed to triumph amid horrific events. Following the Nazi seizure of Eastern Europe and his own "quarantine" in Greece by the Gestapo, George Weller accompanies Congolese troops freeing Ethiopia for Haile Selassie. He remains in doomed Singapore until the colony falls. On Java, he watches brave American fighter pilots delay the island's collapse. Strafed by Japanese planes, he escapes by small boat to Australia. He covers the Pacific, from the Solomon Islands to the jungle hell of New Guinea. Back in Europe he sees a liberated Greece beset by civil war, then crosses the Middle East. In Burma, he risks guerrilla raids behind enemy lines. At the war's close, he hurries from China to a defeated but uncowed Japan, where new horrors await. And he struggles throughout against a tireless adversary--censorship. Vivid and heart-stopping, the dispatches of World War II reporter George Weller are as intimate, memorable, and relevant today as they were nearly seventy years ago--and demonstrate what it meant to be a foreign correspondent long before the era of satellite phones and the Internet.
Werbung in der Medien- und Informationsgesellschaft: Eine kommunikationswissenschaftliche Einführung (Studienbücher zur Kommunikations- und Medienwissenschaft)
by Gabriele Siegert Dieter BrecheisAls grundlegende Einführung zeigt dieses Buch Werbung auf ihrem aktuellen Entwicklungsstand aus publizistik- und kommunikationswissenschaftlicher Sicht. Dabei erfordert „Werbung in der Medien- und Informationsgesellschaft“ als hochdynamisches Erkenntnisobjekt stete Anpassungen, manchmal aber auch disruptive Erneuerung in der Beschreibung. Die vorliegende vierte Auflage wurde daher in Aufbau und Schwerpunktsetzung völlig neu konzipiert: Aus dem bisher genutzten IPI-Cube werden zur Systematisierung der zunehmend komplexen und entgrenzten Werbeformen fünf Prototypen herausgefiltert und beschrieben. So bleibt gewährleistet, dass das Buch Studierenden Grundwissen über Theorie und Praxis der Werbung vermittelt und Praktiker:innen darin einen alltagstauglichen Systematisierungsansatz finden. Wissenschaftlich fundiert und mit zahlreichen Praxisbeispielen illustriert bleibt das Buch eine geeignete Basislektüre für Vorlesungen und Seminare.