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Bursty Human Dynamics (SpringerBriefs in Complexity)
by Márton Karsai Hang-Hyun Jo Kimmo KaskiThis book provides a comprehensive overview on emergent bursty patterns in the dynamics of human behaviour. It presents common and alternative understanding of the investigated phenomena, and points out open questions worthy of further investigations. The book is structured as follows. In the introduction the authors discuss the motivation of the field, describe bursty phenomena in case of human behaviour, and relate it to other disciplines. The second chapter addresses the measures commonly used to characterise heterogeneous signals, bursty human dynamics, temporal paths, and correlated behaviour. These definitions are first introduced to set the basis for the discussion of the third chapter about the observations of bursty human patterns in the dynamics of individuals, dyadic interactions, and collective behaviour. The subsequent fourth chapter discusses the models of bursty human dynamics. Various mechanisms have been proposed about the source of the heterogeneities in human dynamics, which leads to the introduction of conceptually different modelling approaches. The authors address all of these perspectives objectively, highlight their strengths and shortcomings, and mention possible extensions to them. The fifth chapter addresses the effect of individual heterogeneous behaviour on collective dynamics. This question in particular has been investigated in various systems including spreading phenomena, random walks, and opinion formation dynamics. Here the main issues are whether burstiness speeds up or slows down the co-evolving processes, and how burstiness modifies time-dependent paths in the system that determine the spreading patterns of any kind of information or influence. Finally in the sixth chapter the authors end the review with a discussion and future perspectives. It is an ideal book for researchers and students who wish to enter the field of bursty human dynamics or want to expand their knowledge on such phenomena.
Business 101 for the Data Professional: What You Need to Know to Succeed in Business
by Jordan MorrowThis new book from bestselling author Jordan Morrow empowers data professionals to work and operate more effectively in an organizational setting, equipping them with key business knowledge and skills.It is vital for data professionals to understand the business needs and outcomes of the organizations they work for and collaborate effectively with non-technical colleagues. Business 101 for the Data Professional is the definitive guide for data professionals looking to upskill their organizational effectiveness and enhance their career prospects. From business strategy to different business areas such as product, marketing, sales and operations to data monetization and value, the book explains how these contribute to the business, and, crucially, the role that data plays in supporting them. Business 101 for the Data Professional explores how to navigate key challenges and pitfalls of data in business, such as bias, misuse of data and the balancing of data and technical debt. It shows how to build networking, influencing and relationship building skills and outlines the key principles of strong communication and data storytelling, explaining how these can be used to engage effectively with internal and external stakeholders such as clients. It is supported by examples, summaries of key learnings, and exercises at the end of each chapter to help readers detail their progress and map out their goals.
Business Acumen for Strategic Communicators: A Primer
by Matthew W. Ragas Ron CulpBusiness acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? This is the book for you. <p><p>Offering a critical primer for the world of business, the authors equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports. Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.
Business And Education In The Middle East
by Nehme AzouryBusiness and Education in the Middle East brings together academic and business expertise in order to come up with long-term strategies that will have a great effect on the university performance and governance. The book shares experiences and knowledge to explore innovative strategies and plans with a new perspective for the future.
Business Bullshit
by André SpicerOur organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. <P><P>In this book, management scholar the author argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. <P><P>Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities.
Business Campaigning: Was Unternehmen von NGO-Kampagnen lernen können
by Peter MetzingerDieses Buch ist die dritte Auflage von Business Campaigning, einem 1998 durch Peter Metzinger entwickelten Konzept. Es basiert auf der Erfahrung des Autors aus mehr vier Jahrzehnten Campaigning-Praxis auftun ist dabei auch stark vom Denken des Physikers geprägt. Business Campaigning ist ein Meta-Konzept, das dabei hilft, die öffentliche Meinung oder das Verhalten von Zielgruppen zu beeinflussen, um geschäftliche oder politische Ziele zu erreichen. Es umfasst die Planung und Durchführung von Veränderungsprozessen – auch Kampagnen sind Veränderungsprozesse –, mittels einer Systematik, die sowohl für Politik, als auch Change Management, Marketing und Unternehmenskommunikation geeignet ist. Der Schlüssel zum erfolgreichen Business Campaigning liegt in der systematischen und strukturierten Vorgehensweise.
Business Communication
by A.C. "Buddy" Krizan; Merrier Patricia Logan Joyce P. Williams Karen SchneiterThe new, cutting-edge BUSINESS COMMUNICATION, 8e helps take your communication skills to a higher level by combining up-to-date technology with stellar content to give you the foundations needed for success in business. Reflecting today's e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to twitter, and everything in between.
Business Communication
by Harvard Business School PressWith advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.
Business Communication
by Thomas L. MeansEquip students with the communication tools needed for success in today's workplace with this comprehensive, business-savvy text! Business Communication 2e has an exciting new contemporary design with clear easy-to-follow instructions guiding students through the chapters. Two new chapters have been added to this edition, increasing the emphasis on English Grammar and Writing Mechanics. Help students master the basics of workplace communication with proven instructional techniques, time-tested learning approaches, and complete teacher support. Topics such as exchanging information via telecommunications software, electronic mail, images and multimedia, and on-line information services are presented. Students refine writing, listening, speaking, computing, and research skills while using the latest technology tools. This text is ideal for the year-long business communication class. Business Communication 2e is the total solution for teachers who want comprehensive coverage of business document preparation.
Business Communication Essentials
by John V. Thill Courtland V. BoveeBusiness Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume. Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world.
Business Communication In A Week: Communicate Better In Seven Simple Steps
by Martin ManserThe ability to communicate clearly in business situations is crucial to anyone who wants to advance their career. Written by Martin Manser, a leading experts on business communication, this book quickly teaches you the insider secrets you need to know to in order to be understood. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Business Communication In A Week: Communicate Better In Seven Simple Steps
by Martin ManserThe ability to communicate clearly in business situations is crucial to anyone who wants to advance their career. Written by Martin Manser, a leading experts on business communication, this book quickly teaches you the insider secrets you need to know to in order to be understood. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Business Communication Today (12th Edition)
by Courtland L. Bovee John V. ThillDirected primarily toward college/university students, this text also provides practical content to current and aspiring industry professionals. Bovée/Thill provides real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that readers can count on to prepare them for real business practice. This edition includes up-to-date coverage of the social communication model that's redefining business communication and reshaping the relationships between companies and their stakeholders. 0133131114 / 9780133131116 Business Communicaton Today Plus MyBCommLab with Pearson eText -- Access Card Package Package consists of: 0132971291 / 9780132971294 Business Communication Today 0132992191 / 9780132992190 MyBCommLab with Pearson eText -- Access Card -- for Business Communication Today
Business Communication: Building Critical Skills
by Stephen Kaczmarek Kitty LockerBusiness Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century.
Business Communication: Developing Leaders For A Networked World
by Peter W. CardonThe Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Business Communication: Developing Leaders for a Networked World
by Peter CardonIn Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
Business Communication: Developing Leaders for a Networked World (Third Edition)
by Peter W. CardonBusiness Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Business Communication: In Person, In Print, Online
by Amy Newman<P>BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E offers a realistic approach to communication in today's organizations.<P> The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today's social media and other communication technologies.<P> Building on core written and oral communication skills, the ninth edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. <P>Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
Business Communication: In Person, In Print, Online
by Amy NewmanDiscover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.
Business Communication: Polishing Your Professional Presence
by Barbara Shwom Lisa Gueldenzoph SnyderThis book helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyse and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares students for the social and communicative challenges they will face as successful business people.
Business Communication: Process & Product
by Mary Ellen Guffey Dana LoewyA trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing.
Business Communication: Rethinking your professional practice for the post-digital age
by Peter Hartley Peter ChattertonEffective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Business Communications
by Tom MeansBusiness Communications equips students with the communication tools needed for success in today's rapidly changing global business environment. New topics such as exchanging information via telecommunications software, electronic mail, images and multimedia and on-line information services are presented using the classical business communications approach.
Business Digitalization: Corporate Identity and Reputation (Routledge Studies in Marketing)
by Pantea Foroudi Maria Teresa CuomoTechnological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
Business Discourse: Genres, Media And Discourses (Research and Practice in Applied Linguistics #29)
by Francesca Bargiela-Chiappini Catherine Nickerson Brigitte PlankenThis second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.