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Business Communication: In Person, In Print, Online
by Amy Newman<P>BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E offers a realistic approach to communication in today's organizations.<P> The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today's social media and other communication technologies.<P> Building on core written and oral communication skills, the ninth edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. <P>Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
Business Communication: In Person, In Print, Online
by Amy NewmanDiscover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.
Business Communication: Polishing Your Professional Presence
by Barbara Shwom Lisa Gueldenzoph SnyderThis book helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyse and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares students for the social and communicative challenges they will face as successful business people.
Business Communication: Process & Product
by Mary Ellen Guffey Dana LoewyA trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing.
Business Communication: Rethinking your professional practice for the post-digital age
by Peter Hartley Peter ChattertonEffective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Business Communications
by Tom MeansBusiness Communications equips students with the communication tools needed for success in today's rapidly changing global business environment. New topics such as exchanging information via telecommunications software, electronic mail, images and multimedia and on-line information services are presented using the classical business communications approach.
Business Digitalization: Corporate Identity and Reputation (Routledge Studies in Marketing)
by Pantea Foroudi Maria Teresa CuomoTechnological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
Business Discourse: Genres, Media And Discourses (Research and Practice in Applied Linguistics #29)
by Francesca Bargiela-Chiappini Catherine Nickerson Brigitte PlankenThis second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Business Essentials for Strategic Communicators
by Matthew W. Ragas Ron CulpThe rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more all with an eye on how this knowledge helps them do their jobs better as communication professionals. "
Business Ethics: Methods and Application
by Christian U BeckerEthical aspects of business and the economy are of increasing concern in business practice, higher education, and society in general. This concern results from significant business scandals and economic crises, such as the financial crisis of 2008 and the following great recession, as well as from pressing current and future challenges for the economy, such as sustainability and globalization. As a result, there is a growing demand for normative analysis and orientation for business and the economy, where business ethics has become a crucial part of organizational management, risk management, branding, and strategic management. Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a rational and systematic way. The book develops a number of specific methods for business ethics analysis that are tailored for ethical decision-making in business and for analyzing complex ethical topics in business. The book discusses fundamental ethical questions regarding the meaning of business and the economy for the individual person, society, the environment, and people around the world. As a result, Business Ethics: Methods and Application develops normative guidelines for business in the 21st century and its fundamental challenges and will be key reading for undergraduate, postgraduate, and MBA students of business ethics, business strategy, business and society, and related fields.
Business Ethics: Methods, Theories, and Application
by Christian U. BeckerBusiness Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a rational and systematic way.The book develops a number of specific methods for business ethics analysis that are tailored for ethical decision-making in business and for analyzing complex ethical topics in business. The book discusses fundamental ethical questions regarding the meaning of business and the economy for the individual person, society, the environment, and people around the world.As a result, Business Ethics: Methods, Theories, and Application develops normative guidelines for business in the 21st century and its fundamental challenges and will be key reading for undergraduate, postgraduate, and MBA students of business ethics, business strategy, business and society, and related fields.This second edition is fully updated to recognize the changing nature of ethics and corporate responsibility in a globalized world and includes online support material.
Business Intelligence for Enterprise Internet of Things (EAI/Springer Innovations in Communication and Computing)
by Syed Abdul Rehman Khan Anandakumar Haldorai Arulmurugan RamuThis book discusses Internet of Things (IoT) as it relates to enterprise applications, systems, and infrastructures. The authors discuss IoT and how it’s disrupting industries such as enterprise manufacturing, enterprise transportation, enterprise smart market, enterprise utilities, and enterprise healthcare. They cover how IoT in the enterprise will have a major impact on the lives of consumers and professionals around the world and how it will change the way we think about professional and consumer networks. The book's topics include IoT enterprise system architecture, IoT enabling enterprise technologies, and IoT enterprise services and applications. Examples include enterprise on demand, market impacts, and implications on smart technologies, big data enterprise management, and future enterprise Internet design for various IoT use cases, such as share markets, healthcare, smart cities, smart environments, smart communications and smart homes.
Business Intelligence for Telecommunications (Informa Telecoms & Media)
by Deepak PareekBringing together market research reports, business analyst briefings, and technology references into one comprehensive volume, Business Intelligence for Telecommunications identifies those advances in both methods and technology that are being employed to inform decision-making and give companies an edge in the rapidly growing and highly co
Business Is Combat: A Fighter Pilot's Guide to Winning in Modern Business Warfare
by James D. MurphyWhether you're engaging in supersonic jet combat at 48,000 feet or entering a tough sales battle with a cutthroat competitor, the goal is the same:absolute victory. In Business is Combat, former F-15 pilot James D. Murphy, an expert in both business and combat strategy, offers a full-scale training course in military techniques that have made the United States Air Force the most advanced air-combat force in the world. From nurturing teamwork to maintaining focus to planning and executing each new mission, Murphy offers advice that's practical as well as thrilling. Whatever your mission, whatever your battle, Business Is Combat provides a blueprint for the kind of success every warrior seeks -- absolute victory.
Business Journalism: How to Report on Business and Economics
by Keith HayesBusiness Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio. Veteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read a balance sheet, and getting the story even when a company or government sets up roadblocks. As Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and understand them. Among other things, readers will also learn: How to write a business news story How to report business news on television How to report in a globalized business world How to get usable information from press conferences and briefings The basics of macroeconomics, the financial markets, and company-specific financial data How to dig for facts and get the story This book covers comprehensively the basics of business and economic reporting. With its insights and tips from Hayes and other veteran journalists, it's a book that will remain on your shelf for years to come and help you acquire and cement career-enhancing skills. It will also help you hone your craft as you begin to write more sophisticated stories and take jobs of increasing responsibility. What you'll learn Good basic journalistic practice How to write an effective business news article Reporting business for television Basics of economic reporting and the importance of the census Understanding financial markets and privatization Reading and interpreting company accounts Who this book is for Journalism students; novice journalists; experienced journalists in general news who want to switch to business reporting; and journalists in emerging economies where training opportunities are sparse. Table of Contents Establishing Good Journalistic Practices Writing an Effective Business News Article Writing for the Different Business News Media Establishing Sources of Information Enterprise Reporting Ethics and Change Making Economic Reporting Relevant Getting the Best from Press Conferences and Briefings Television Reporting Skills Reporting on Business for Television Newswires and their Role Getting the Pictures Writing and Reporting for New Media Macroeconomics Globalization and Comparisons with Neighboring Economies Stock and Bond Markets Markets for Commodities and Exotic Financial Products Investigating Company Accounts and Assessing the Board Privatization SMEs and the Economy The Importance of a Census Current Reporting: The Good, The Bad, and The Ugly The Pros Speak Sample Balance Sheet
Business Letter Handbook
by Michael Muckian John A WoodsWith hundreds of ready-to-use model business letters that you can adapt for your own business correspondence!These clear, easy-to-follow sample letters cover the most important type of business correspondence:Proposals and requests for bids or informationClaims, complaints, and policy statementsSales and solicitation lettersAnd many more! They'll make your business communications quicker, easier, and more efficient by showing you how to create outstanding letters that get your point across-and get results you want.Effective phrases • Clear terminology • Proper format
Business Meeting & Event Planning For Dummies
by Susan FriedmannHold productive meetings and events with help from Dummies It’s a whole new world out there. With so many companies, big and small, electing to move to virtual or hybrid operating models, meetings have arguably become more important than ever as the primary way teams communicate day-to-day. But how do you maximize engagement when a screen sits between you and your coworkers? In Business Meeting & Event Planning For Dummies, expert author Susan Friedmann shares her tips and insider tricks for navigating virtual and hybrid gatherings without missing a beat. Armed with top-notch guidance and insider tips from Dummies, you’ll be able to streamline meetings to maximize efficiency and save money – on or offline. Create effective and exciting business events and presentations Keep on time and on budget, maintain group engagement, and use social media to your advantage Discover best practices, proven tips, and technical adviceIf you’re a professional who wants to make the most of business meetings, this is the Dummies guide for you. It’s also a valuable resource for anyone who needs to plan a large-scale event (seminar, convention, etc.).
Business Models and People Management in the Indian IT Industry: From People to Profits (Working in Asia)
by Ashish Malik Chris RowleyThe global impact of so-called ‘offshoring’, including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models. This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry’s evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment. This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.
Business Negotiations in China: Strategy, Planning and Management
by Henry K. WangBusiness Negotiations in China provides a holistic overview of the institutional, organisational and cultural issues that underpin successful business negotiations in China. Good negotiation strategies and management are essential for establishing successful business deals and new ventures in China. The author addresses the current key issues and risks, high level business management, planning, innovative approaches and modern negotiation strategies. The text opens with a review of the evolution of key negotiation models that have been use in China right up to the most current. This is followed by an analysis of the various negotiation frameworks and processes being undertaken in China; their similarities and differences with other global negotiation processes. Alongside the negotiation itself, the author provides advice on: selection of the negotiation team and the various strategic roles within it; the detailed preparations and analysis required prior to starting negotiations in China; effective management strategies for each of the various stages of negotiation to achieve successful, sustainable outcomes. Business Negotiations in China is supported by examples and analysis drawn from actual high level business negotiations by leading international companies with China State Owned Enterprises. It also explores the fierce competition between multinationals and China state-owned companies and their respective different negotiation strategies. This book is an important, indispensable insider’s guide to the strategy and practice of negotiating in China and is relevant to professionals, academics, researchers and students alike.
Business Networking For Dummies
by Stefan ThomasGrow your business, build your career, find more customers, and build a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way to build your business or career - and excellent networking skills will set you apart from the competition. Business Networking For Dummies shows you how to get the most out of networking - both online and offline. With Business Networking For Dummies, you’ll learn to: Use business networking to grow and develop your business Find the right platform or platforms to build your own network and ‘assemble your crowd’ Pitch yourself and your business with confidence Get the most out of face-to-face networking events - including valuable tips on presentation skills and sound bites! Join up your ‘real life’ and online networking Measure your networking success Follow up with new contacts successfully “This is a cornerstone book for anyone involved in running a smaller business and wishing to deploy networking as an enquiry source. It is clear, concise and provides a complete education for succeeding in, what is for some, a difficult environment." Ben Kench, Leading UK sales trainer and business growth specialist "I’ve read this entire book from start to finish and so should you because, when you know what you’re doing, business networking does work, and by following the blueprint that Stef has set down for you: first you’ll learn, then you’ll earn.” Brad Burton, Managing Director, 4Networking Ltd.
Business Networks in Syria
by Bassam HaddadCollusion between business communities and the state can lead to a measure of security for those in power, but this kind of interaction often limits new development. In Syria, state-business involvement through informal networks has contributed to an erratic economy. With unique access to private businessmen and select state officials during a critical period of transition, this book examines Syria's political economy from 1970 to 2005 to explain the nation's pattern of state intervention and prolonged economic stagnation. As state income from oil sales and aid declined, collusion was a bid for political security by an embattled regime. To achieve a modicum of economic growth, the Syrian regime would develop ties with select members of the business community, reserving the right to reverse their inclusion in the future. Haddad ultimately reveals that this practice paved the way for forms of economic agency that maintained the security of the regime but diminished the development potential of the state and the private sector.
Business Notes: Writing Personal Notes That Build Professional Relationships
by Florence IsaacsIn today's high-tech business world, where we all rely heavily on voice mail, E-mail, and faxes, we can't underestimate the value of a personal note, even if it's only a few lines. In fact, many successful executives refer to personal notes as their "secret weapons. " Whether you're writing to follow up on a sales call or job interview, congratulate a colleague on a recent promotion, reach out to a client with whom you've lost touch, or express your condolences to a co-worker, personal notes can build and strengthen important relationships in the professional world. With hundreds of ideas and sample notes to provide inspiration, Business Notes will help you craft an appropriate message for any situation. Book jacket.
Business Passport to Japan
by Sue Shinomiya Brian SzepkouskiThis updated guide offers a fresh, interactive approach to doing business in Japan by presenting practical tips in an easy-to-read format. It goes beyond the logistical details of meetings, courtesy, and protocol to uncover the thought processes and cultural values behind the behaviors and situations readers may encounter--especially those that are changing as Japan's "blue suit" corporate culture gives way to a younger, laid-back, and more Internet-savvy workforce. Throughout the guide, readers are encouraged to take the long view to develop lasting successes. Indispensable for newcomers and veterans alike. Sue Shinomiya (Portland, OR) and Brian Szepkouski (New York City area) are consultants with extensive experience working in Japan.
Business Plans That Get Investment: A Real-World Guide on How to Write a Business Plan
by David BatemanYour business plan: turn ten minutes of attention into investment."David's book is an invaluable resource for any entrepreneur seeking to raise funding. Based on years of experience, David shows how to keep things short and clear!" --Thomas Hellmann, Professor of Entrepreneurship and Innovation, Saïd Business School, University of Oxford"Anyone interested in this subject should read this book." --Tim Hames, Director General of BVCA (British Venture Capital Association)The Business Plan is an essential tool for attracting an investor’s attention. They receive hundreds of plans every week and spend no more than ten minutes on each one before deciding if it is of further interest. This means that the plan needs to be a short, snappy document that conveys the facts about your business quickly and clearly.This book explains how to write a plan that has the information that an investor needs to see. It shows that it is a simple process and anyone can do it, irrespective of background or prior knowledge.Business Plans That Get Investment is a clear and comprehensive guide to writing a plan that turns those ten minutes of attention into investment.
Business Research
by Dr Wilson Ng Dr Elayne CoakesBusiness Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.