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Business and Professional Communication: KEYS for Workplace Excellence
by Dr Kelly M. Quintanilla Dr Shawn T. WahlGain the knowledge and skills you need to move from interview candidate, to team member, to leader with this fully updated Fourth Edition of Business and Professional Communication by Kelly M. Quintanilla and Shawn T. Wahl. Accessible coverage of new communication technology and social media prepares you to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers you to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors. New to the Fourth Edition: A New “Introduction for Students” introduces the KEYS process to you and explains the benefits of studying business and professional communication. Updated chapter opening vignettes introduce you to each chapter with a contemporary example drawn from the real world, including a discussion about what makes the employee-rated top five companies to work for so popular, new strategies to update PR and marketing methods to help stories stand out, Oprah Winfrey’s 2018 Golden Globe speech that reverberated throughout the #metoo movement, Simon Sinek’s “How Great Leaders Inspire Action” TED talk, and the keys to Southwest Airlines’ success. An updated photo program shows diverse groups of people in workplace settings and provides current visual examples to accompany updated vignettes and scholarship in the chapter narrative.
Business and Professional Communication: KEYS for Workplace Excellence
by Dr Kelly M. Quintanilla Dr Shawn T. WahlGain the knowledge and skills you need to move from interview candidate, to team member, to leader with this fully updated Fourth Edition of Business and Professional Communication by Kelly M. Quintanilla and Shawn T. Wahl. Accessible coverage of new communication technology and social media prepares you to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers you to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors. New to the Fourth Edition: A New “Introduction for Students” introduces the KEYS process to you and explains the benefits of studying business and professional communication. Updated chapter opening vignettes introduce you to each chapter with a contemporary example drawn from the real world, including a discussion about what makes the employee-rated top five companies to work for so popular, new strategies to update PR and marketing methods to help stories stand out, Oprah Winfrey’s 2018 Golden Globe speech that reverberated throughout the #metoo movement, Simon Sinek’s “How Great Leaders Inspire Action” TED talk, and the keys to Southwest Airlines’ success. An updated photo program shows diverse groups of people in workplace settings and provides current visual examples to accompany updated vignettes and scholarship in the chapter narrative.
Business and Professional Communication: KEYS for Workplace Excellence
by Shawn T. Wahl Kelly MillerOrganized around the transition from student to professional life, Business and Professional Communication, Fifth Edition gives readers the tools they need to move from interview candidate to team member to leader. Coverage of new communication technology and social media, and an emphasis on building skills for business writing and presentations help students gain a deeper understanding of the role of communication in successfully handling situations like job interviewing, providing feedback to supervisors, and working in teams. This title is accompanied by a complete teaching and learning package. Learning Platform / Courseware SAGE Vantage is an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Assignable Video with Assessment Assignable video (available in SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Business and Professional Communication: KEYS for Workplace Excellence
by Shawn T. Wahl Kelly MillerOrganized around the transition from student to professional life, Business and Professional Communication, Fifth Edition gives readers the tools they need to move from interview candidate to team member to leader. Coverage of new communication technology and social media, and an emphasis on building skills for business writing and presentations help students gain a deeper understanding of the role of communication in successfully handling situations like job interviewing, providing feedback to supervisors, and working in teams. This title is accompanied by a complete teaching and learning package. Learning Platform / Courseware SAGE Vantage is an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Assignable Video with Assessment Assignable video (available in SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Business and Professional Writing: A Basic Guide for Americans
by Paul MacraeStraightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Business and Service Telephone Conversations
by Cecilia VarcasiaThis book considers the sequential deployment of the receiver's response to the caller's request in telephone service encounters between native speakers in the U. K, Germany and Italy analysing the different response formats and their grammatical configuration.
Business and Technical Writing
by Jeffrey JablonskiExperts now believe that multiple literacies are necessary for communicating effectively in today's business and technical settings. Part I of this textbook acquaints you with these literacies as well as the typical genres, or forms, of business and technical writing, including memos, letters, e-mails, resumes, reports, and presentations. Part II of this textbook offers a number of writing projects that require you to apply the relevant principles of effective written communication from Part I.
Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs
by Sandra DuhéBusiness for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.
Business of Digital Television
by Chris ForresterEssential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.You will:Discover trends in digital TV technologyGain knowledge about the international marketplaceSee an analysis of the financial modelsUnderstand the importance of partnershipsFind out the key drivers for changeGain an insight into emerging technologies in the future
Business on a Mission: How to Build a Sustainable Brand
by Andy LastBronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winners/2017-winners This easy-to-read and engaging book is the perfect introduction to how to build a sustainable brand for your organization. Intended as a roadmap that can be readily applied by busy managers and practitioners, the book includes interviews with business leaders, including Paul Polman of Unilever, Adam Elman of Marks & Spencer, and Jonas Prising of ManpowerGroup to provide insight into best practice and clear guidance for implementation. Throughout, the book avoids jargon and theorizing to ensure readability. Business on a Mission is based on more than a decade working with some of the first businesses to develop social missions and shows the foundations behind their success. It looks at how businesses can profit from working hand in hand with society and identifies a model for success. The book demonstrates how businesses can go from hiding behind "social shields" to picking up "social swords" and presents the six criteria to look for in assessing a social mission. It also focuses on how good communications can build trust and bring about positive change; and it provides clear ways to engage employees and improve productivity as well as "rules" for communicating social missions externally. This optimistic book explains the benefits of partnerships in the sustainable development agenda, particularly between businesses and NGOs. The book features guidelines for avoiding dysfunctional partnerships, and presents interviews with Marc Van Ameringen, Executive Director of GAIN (Global Alliance for Improved Nutrition) 2005 to 2016, and Myriam Sidibe, Social Mission Director for Africa, Unilever, on how things can be managed to the benefit of both partners. .
Business on a Mission: How to Build a Sustainable Brand
by Andy LastBusiness on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose. As well as clear, applicable models and behind-the-scenes descriptions of how successful campaigns were built and sustainable change made, this book features candid interviews with change makers from the worlds of retail, professional services, consumer goods, and NGOs. This second edition looks at how businesses and brands like Dove are now linking social and environmental goals, with an exclusive interview with Unilever CEO, Alan Jope. It explores how investors are now driving a systemic change in focus in the boardroom towards the sustainability agenda, and how leaders can respond to this, featuring a new interview with Frank Cooper, Global Chief Marketing Officer and member of the Global Executive Committee at BlackRock. The impact of the pandemic on what it means to be a sustainable brand, including a focus on sustainable supply chains, the growing power of Gen Z, the growth of online purchasing, multi-stakeholder partnerships, increased regulation, and culture at work, is also explored. This book has been read, enjoyed, and used by business leaders to identify models for change; by managers to create progressive campaigns; by NGOs to create stronger partnerships with the private sector; and by students to learn how theories of social purpose and sustainability can be applied in the real world. The first edition was Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability.
Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
by Ioannis Rizomyliotis Kleopatra Konstantoulaki Ioannis KostopoulosThis book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Bussysteme in der Automatisierungs- und Prozesstechnik: Grundlagen, Systeme und Anwendungen der industriellen Kommunikation
by Gerhard Schnell and Bernhard WiedemannDieses Fachbuch behandelt alle wichtigen in der Automatisierung eingesetzten Bussysteme. Im Vordergrund stehen die Feldbussysteme, seien es Master/Slave- oder Multimaster-Systeme. Eine ausführliche Einführung in die technischen Grundlagen gibt Auskunft über Netzwerktopologien, Kommunikationsmodelle, Buszugriffsverfahren, Datensicherung, Telegrammformate, Standards bei Leitungen, Übertragungsarten und Netzverbindungen. Den Netzwerkhierarchien unter CIM und der internationalen Feldbusnormung sind eigene Kapitel gewidmet. Im zweiten Teil werden die verschiedenen Bussysteme ausführlich beschrieben.Für die 8. Auflage wurden mehrere Kapitel aktualisiert (Netzwerkhierarchien, Normen, Profibus, CAN, ISDN, DSL).
Bussysteme in der Automatisierungs- und Prozesstechnik: Grundlagen, Systeme und Anwendungen der industriellen Kommunikation (Vieweg Praxiswissen Ser.)
by Gerhard Schnell Bernhard WiedemannDieses Fachbuch behandelt alle wichtigen in der Automatisierung eingesetzten Bussysteme. Im Vordergrund stehen die Feldbussysteme, seien es Master/Slave- oder Multimaster-Systeme. Eine ausführliche Einführung in die technischen Grundlagen gibt Auskunft über Netzwerktopologien, Kommunikationsmodelle, Buszugriffsverfahren, Datensicherung, Telegrammformate, Standards bei Leitungen, Übertragungsarten und Netzverbindungen. Den Netzwerkhierarchien unter CIM und der internationalen Feldbusnormung sind eigene Kapitel gewidmet. Im zweiten Teil werden die verschiedenen Bussysteme ausführlich beschrieben, auch PC-Busse. Für die 9. Auflage wurden KNX (ehemals EIB) und Sercos neu aufgenommen.
Bussysteme in der Fahrzeugtechnik: Protokolle, Standards und Softwarearchitektur (ATZ/MTZ-Fachbuch)
by Werner Zimmermann Ralf SchmidgallDieses Fachbuch gibt einen Überblick über die in der Kfz-Elektronik verbreiteten Bussysteme wie CAN, FlexRay, LIN oder MOST, deren Protokolle und die Softwarearchitektur moderner Steuergeräte. Die Beschreibung erfolgt aus der Sicht von Ingenieuren, die diese Systeme in der Praxis einsetzen und in Fahrzeuge integrieren müssen. Ausführlich wird auf die höheren Schichten der ISO, SAE und ASAM-Transport- und Diagnoseprotokolle sowie deren Anwendung eingegangen. Neben der Kommunikation wird die Softwarearchitektur der Steuergeräte mit Betriebssystem und Basissoftware vorgestellt, wie sie im Rahmen von AUTOSAR, OSEK/VDX und HIS definiert werden.Neu in dieser Auflage wurden CAN FD, Automotive Ethernet, OTX und WWH-OBD aufgenommen.
Busting the Myth of the Communication Metaphor: How Technical Writing Conventions Perpetuate Injustice (SUNY series, Studies in Technical Communication)
by Sarah ReadTraces the linguistic, rhetorical, historical, cultural, and economic origins of our most basic beliefs and practices for successful technical writing to initiate a reckoning about who they serve and who they harm.Busting the Myth of the Communication Metaphor is a transdisciplinary approach to making visible and explaining the multiple origins of why our most basic beliefs about what makes scientific and technical writing successful are wrong, ineffective, and harmful. These tacitly held beliefs and practices, collectively called the Communication Metaphor, stand in as symbolic for a messier, more reality-based understanding of how writing and communication works. By starting from conventional statements made by scientists, technical professionals, and standard textbooks that "successful technical writing is short and to the point, with the facts only, no opinions," the book traces the histories and structures of the multiple elements of the Communication Metaphor. The text synthesizes survey results, multiple strands of scholarship, personal experience, and original illustrations into a powerful argument for imagining a more just approach to scientific and technical writing.
Busty, Slag and Nob End
by Russell AshBuilding on the phenomenal success of POTTY, FARTWELL AND KNOB, this new collection of extraordinary but true names goes a step further...In BUSTY, SLAG AND NOB END, Russell Ash has compiled real names from around the world that are really rude and are of places and products as well as people. The result of painstaking research, each name has been thoroughly checked and authenticated: you will marvel at the range of naughty nomenclature and hoot at the unwitting innuendo. From Harriet Nicewonger (born Derbyshire c.1876) and Connie Lingus (resident of Indiana, USA) to Dick Swinger (born Switzerland c.1842) and Blo Job (US immigrant from Slovakia, born c.1897); from Titty Ho in Northamptonshire to Dildo in Newfoundland; and from Cock Soup to Pee Cola - this compendium of sauciness is guaranteed to make you laugh out loud.
Busty, Slag and Nob End
by Russell AshBuilding on the phenomenal success of POTTY, FARTWELL AND KNOB, this new collection of extraordinary but true names goes a step further...In BUSTY, SLAG AND NOB END, Russell Ash has compiled real names from around the world that are really rude and are of places and products as well as people. The result of painstaking research, each name has been thoroughly checked and authenticated: you will marvel at the range of naughty nomenclature and hoot at the unwitting innuendo. From Harriet Nicewonger (born Derbyshire c.1876) and Connie Lingus (resident of Indiana, USA) to Dick Swinger (born Switzerland c.1842) and Blo Job (US immigrant from Slovakia, born c.1897); from Titty Ho in Northamptonshire to Dildo in Newfoundland; and from Cock Soup to Pee Cola - this compendium of sauciness is guaranteed to make you laugh out loud.
But You Don't Look Arab: And Other Tales of Unbelonging
by Hala GoraniEmmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting correspondent and anchor with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear identity in a world full of labels? How can people find a sense of belonging when they have never felt part of a &“tribe?&” And how does a blonde-haired, blue-eyed woman who&’s never lived in the Middle East honor her Arab Muslim ancestry and displaced family—a family forced to scatter when their home country was torn apart by war? Hala Gorani&’s path to self-discovery started the moment she could understand that she was &“other&” wherever she found herself to be. Born of Syrian parents in America and raised mainly in France, she didn&’t feel at home in Aleppo, Seattle, Paris, or London. She is a citizen of everywhere and nowhere. And like many journalists who&’ve covered wars and conflicts, she felt most at home on the ground reporting and in front of the camera. As a journalist, Gorani has traveled to some of the most dangerous places in the world, covering the Arab Spring in Cairo and the Syrian civil war, reporting on suicide bombers in Beirut and the chemical attacks in Damascus, watching the growth of ISIS and the war in Iraq—sometimes escaping with her life by a hair. But through it all, she came to understand that finding herself meant not only looking inward, but tracing a long family history of uprooted ancestors. From the courts of Ottoman Empire sultans through the stories of the citizens from her home country and other places torn apart by unrest, But You Don&’t Look Arab combines Gorani&’s family history with rigorous reporting, explaining—and most importantly, humanizing—the constant upheavals in the Middle East over the last century.
Buying Reality: Political Ads, Money, and Local Television News (Donald McGannon Communication Research Center's Everett C. Parker Book Series)
by Danilo YanichFrom a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day’s news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn’t the age of political ads on local TV coming to a close?You might think. But you’d be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there’s a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don’t enjoy the name recognition and celebrity of the presidential contenders, it’s very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day—not Tweets—to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics—almost 90 percent of 2016’s local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.
Buying and Clearing Rights: Print, Broadcast and Multimedia
by Madeleine Gilbart Richard McCrackenBuying and Clearing Rights is the first work to consider the difficulties of rights clearances in all forms of media. It offers practical advice on how to plan, clear and pay for rights. Covering such areas as co-production and the co-financing of contracts, multimedia, text, pictures, footage, software, moral rights and production paperwork, this book will be of use to producers, directors, suppliers of creative material and distributors as well as academics and media studies students.
Bye Bye I Love You: The Story of Our First and Last Words
by Michael ErardA beautiful and intimate exploration of first and last words—and the many facets of how language begins and ends—from a pioneering language writer.With our earliest utterances, we announce ourselves—and are recognized—as persons ready for social life. With our final ones, we mark where others must release us to death&’s embrace. In Bye Bye I Love You, linguist and author Michael Erard explores these phenomena, commonly called &“first words&” and &“last words,&” uncovering their cultural, historical, and biological entanglements and honoring their deep private significance. Erard draws from personal, historical, and anthropological sources to provide a sense of the breadth of beliefs and practices about these phenomena across eras, religions, and cultures around the world.What do babies&’ first words have in common? How do people really communicate at the end of life? In the first half of the book, Erard tells the story of first words in human development and evolution, and how the attention to children&’s early language—a modern phenomenon—arose. In the second half, he provides a groundbreaking overview of language at the end of life and the cultural conventions that surround it. Throughout he reveals the many parallels and asymmetries between first and last words and asks whether we might be able to use a linguistic understanding of end of life to discover what we truly want.
Bürgerbeteiligung richtig machen: Was die Ethik-Richtlinie ‚Bürgerbeteiligung und Kommunikation‘ für die Praxis bedeutet (essentials)
by Felix KrebberDieses essential bietet komprimiertes Wissen zur Kommunikationsethik informeller Bürgerbeteiligung. Erklärt wird, was Bürger*innen von Beteiligungsverfahren durch Unternehmen, Behörden und Agenturen erwarten, welche Formen es gibt und wo Defizite liegen. Kommunikationsethische Probleme werden anschaulich gemacht. Schwerpunkt des Bandes ist die detaillierte Beschreibung der Richtlinie ‚Bürgerbeteiligung und Kommunikation‘ des Deutschen Rates für Public Relations (DRPR) mit praktischen Tipps zur Einhaltung der Regeln in der Praxis.
Bürgerkommunikation auf Augenhöhe
by Helmut Ebert Iryna FisiakDieses Buch zeigt, wie Behörden und Verwaltungen verständlich, respektvoll und zielführend mit den Bürgern ihrer Stadt oder Gemeinde kommunizieren können. Die Autoren geben wertvolle Denkanstöße, um den Dialog von Grund auf zu verbessern und auf Augenhöhe zu führen. Sie erläutern außerdem, wie Sprache bei der Identitäts- und Gemeinschaftsbildung von Verwaltungen, in Veränderungsprozessen und in der Krisenkommunikation helfen kann – und wie man Texte sowohl online als auch offline wirkungsvoll formuliert.Das Buch bietet zahlreiche praktische Tipps für das Schreiben von einfachen und komplexen Texten wie z. B. Formulare, Aufklärungstexte, Anschreiben, Bekanntmachungen oder Pressemitteilungen. Leicht nachvollziehbar mit konkreten Vorher-Nachher-Beispielen, Mustervorlagen und sprachlichen Dos and Don'ts – ein Muss für Verwaltungen, die mit Bürgern in Dialog treten und Vertrauen in ihre Leistungen und Mitarbeiter aufbauen wollen.
C-Scape: Conquer the Forces Changing Business Today
by Larry Kramer“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim CramerFrom Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.