- Table View
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Creating a Successful Digital Presence: Objectives, Strategies and Tactics
by Gordon Fletcher Noel AdolphusIncreasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line (Doshorts Ser.)
by Henk CampherSustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business – a fusion of products and branding that can actually drive sustainability and grow the business top line.Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn’t the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign.
Creating a Website: The Missing Manual
by Matthew MacDonaldYou can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web.The important stuff you need to know:Master the basics. Learn HTML5, the language of the Web.Design good-looking pages. Use styles to build polished layouts.Get it online. Find a reliable web host and pick a good web address.Use time-saving tools. Learn free tools for creating web pages and tracking your visitors.Attract visitors. Make sure people can find your site through popular search engines like Google.Build a community. Encourage repeat visits with social media.Bring in the cash. Host Google ads, sell Amazon’s wares, or push your own products that people can buy via PayPal.Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.
Creating a Website: The Missing Manual
by Matthew MacDonaldThink you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need.Plan your site. Create web pages by learning the basics of HTML and HTML5.Control page design with CSS. Format text, images, links, tables, and other elements.Attract visitors. Ensure that people can find your site through popular search engines.Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits.Get smart. Use free tools to identify your site’s strengths and weaknesses.Create your own blog. Post your musings with a free blog-hosting service.Bring in cash. Host Google ads, sell Amazon’s wares, or push your own products.Add pizzazz. Include audio, video, interactive menus, and more.
Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business
by Roland MarchandMarchand discusses how some companies came to recognize a need to enhance their social and moral legitimacy, and how they dealt with that realization during the twentieth century.
Creation, Use, and Deployment of Digital Information
by Herre Van Oostendorp Leen Breure Andrew DillonThe aim of this book is to present results of scientific research on how digital information should be designed and how artifacts or systems containing digital content should maximize usability, and to explain how context can influence the nature and effectiveness of digital communication. Using a philosophical, cognitive, and technical standpoint, the book covers the issue of what digital information actually is. The text also presents research outcomes from the perspective of research in information science--broadly construed--a term now used to cover a range of theoretical and practical approaches.Creation, Use, and Deployment of Digital Information is broken down into three parts:*Part I presents information on how electronic documents can be realized--the complexities, alternatives, functions, and restrictions are treated here.*Part II discusses how human beings process information and how technical solutions can satisfy human restrictions.*Part III treats the context in which digital information processing and deployment takes place.The book has much to offer to academics in many disciplines, including science, the arts, psychology, education, and the information and computing sciences.
Creative Cluster Development: Governance, Place-Making and Entrepreneurship (Regions and Cities)
by Marlen Komorowski Ike PiconeIn recent decades, the importance of creative cluster development has gained increasing recognition from national and regional governments. Governments have been investing in initiatives and urban development plans that aim to create or support localized creative industries. Our understanding of creative clusters is expanded with this insightful volume, which looks at issues of governance, place-making and entrepreneurship. In addition to its theoretical contributions, the book also presents a rich range of international case studies, including, among others, an analysis of coworking spaces in Toronto, business park development in MediaCityUK and mediapark.brussels and public–private partnerships in Warsaw. Creative Cluster Development will be valuable reading for advanced students, researchers and policymakers in urban planning, regional studies, economic geography, innovation studies and the creative and cultural industries.
Creative Communication: Projects in Acting, Speaking, Oral Reading
by Fran Averett TannerIn this book, the subjects of public speaking, oral communication, and acting are thoroughly reviewed.
Creative Control: The Ambivalence of Work in the Culture Industries
by Michael L. SicilianoWorkers in cultural industries often say that the best part of their job is the opportunity for creativity. At the same time, profit-minded managers at both traditional firms and digital platforms exhort workers to “be creative.” Even as cultural fields hold out the prospect of meaningful employment, they are marked by heightened economic precarity. What does it mean to be creative under contemporary capitalism? And how does the ideology of creativity explain workers’ commitment to precarious jobs?Michael L. Siciliano draws on nearly two years of ethnographic research as a participant-observer in a Los Angeles music studio and a multichannel YouTube network to explore the contradictions of creative work. He details how such workplaces feature engaging, dynamic processes that enlist workers in organizational projects and secure their affective investment in ideas of creativity and innovation. Siciliano argues that performing creative labor entails a profound ambivalence: workers experience excitement and aesthetic engagement alongside precarity and alienation. Through close comparative analysis, he presents a theory of creative labor that accounts for the roles of embodiment, power, alienation, and technology in the contemporary workplace.Combining vivid ethnographic detail and keen sociological insight, Creative Control explains why “cool” jobs help us understand how workers can participate in their own exploitation.
Creative Ecologies: Where Thinking Is a Proper Job (Creative Economy And Innovation Culture Se Ser.)
by John Howkins Bronislaw MalinowskiThe main question of our age is how we live our lives. As we struggle with this question, we face others. How do we handle ideas and knowledge, both our own and those of others? What relationship to ideas do we want? Whose ideas do we want to be surrounded by? Where do we want to think? Most choose, or have the choice made for them, according to what family, colleagues, and friends do and say and what we read about, and a more or less rational calculation of the odds.Modern ecology results from the shift in thinking generated by quantum physics and systems theory, from the old view based on reductionism, mechanics, and fixed quantities to a new view based on holistic systems where qualities are contingent on the observer and on each other. This perception changes how people treat ideas and facts, certainties and uncertainties, and affects both art and science. Worldwide it is part of the process of understanding the current crisis in the environment, and the balance of economy, creativity, and control required in our response.The book's starting point is the growing role that information has played in industrial economies since the 1800s and especially in the last thirty years. It is an attempt to identify ecology of thinking and learning. It is also based on the need to escape from old, industrial ways and become more attuned to how people actually borrow, develop, and share ideas. Throughout the book, Howkins asks questions and offers signposts. He gives no guarantee that creative ecologies will be sustainable, but shows what should be aimed for.
Creative Expression Activities for Teens
by Bonnie ThomasCoping with life's stresses is difficult for everybody, but can be especially challenging for teenagers, who often feel isolated and misunderstood. Creative expression through art, craft, and writing is a natural and effective way of helping young people to explore and communicate personal identity. This book is bursting with art and journal activities, creative challenges, and miniature projects for bedrooms and other personal spaces, all of which help teenagers to understand and express who they are and what is important to them. These fun ideas can be tailored to suit the individual, and require minimal equipment and even less artistic know-how, so can be enjoyed by all. The book concludes with a useful section for counselors and other professionals who work with young people, which explains how these activities can be incorporated into treatment goals. This imaginative and insightful book is a useful resource for all therapists, social workers, and counselors who wish to encourage self-expression in teenagers.
Creative Expressive Activities and Asperger's Syndrome: Social and Emotional Skills and Positive Life Goals for Adolescents and Young Adults
by Judith MartinovichIndividuals with Asperger's Syndrome (AS) benefit from a positive, affirming support of their individuality. This forward-looking book focuses on building individual strengths and resilience, rather than modifying perceived weaknesses, through individualized therapy within a group context. Integrating psychological and educational theory with a variety of creative therapies, Judith Martinovich combines activities such as art making, drama, music, puppetry, yoga and photography with conventional cognitive behavioral interventions to support individuals with AS. The different activities complement and reinforce each other and are designed to address specific traits of the autism spectrum to aid skills development. Although created primarily for use with adolescents and young adults, the practical and versatile activities can be adapted for different age and skill levels, objectives and settings. Informed by contemporary research, they meet the objectives of a framework of principles drawn from Positive Psychology and Social and Emotional Learning. Creative Expressive Activities and Asperger's Syndrome is a comprehensive resource for parents as well as teachers, social workers, psychologists and arts therapists who wish to link therapeutic goals with creative activities for people with or without Asperger's Syndrome.
Creative Resilience and COVID-19: Figuring the Everyday in a Pandemic (The COVID-19 Pandemic Series)
by Irene GammelCreative Resilience and COVID-19 examines arts, culture, and everyday life as a way of navigating through and past COVID-19. Drawing together the voices of international experts and emerging scholars, this volume explores themes of creativity and resilience in relation to the crisis, trauma, cultural alterity, and social change wrought by the pandemic. The cultural, social, and political concerns that have arisen due to COVID-19 are inextricably intertwined with the ways the pandemic has been discussed, represented, and visualized in global media. The essays included in this volume are concerned with how artists, writers, and advocates uncover the hope, plasticity, and empowerment evident in periods of worldwide loss and struggle—factors which are critical to both overcoming the COVID-19 pandemic and fashioning the post-COVID-19 era. Elaborating on concepts of the everyday and the outbreak narrative, Creative Resilience and COVID-19 explores diverse themes including coping with the crisis through digital distractions, diary writing, and sounds; the unequal vulnerabilities of gender, ethnicity, and age; the role of visuality and creativity including comics and community theatre; and the hopeful vision for the future through urban placemaking, nighttime sociability, and cinema. The book fills an important scholarly gap, providing foundational knowledge from the frontlines of the COVID-19 pandemic through a consideration of the arts, humanities, and social sciences. In doing so, Creative Resilience and COVID-19 expands non-medical COVID-19 studies at the intersection of media and communication studies, cultural criticism, and the pandemic.
Creative Visualization: How to Unlock the Secret Powers of Mind
by Andrew Wiehl“Much is said and written on the subject of visualization, but little has been told about how to visualize. My purpose is to tell how, to explain the proven methods and to give you the secrets of successful visualization.“These teachings, based upon natural laws, are simple. If you will follow them faithfully, the results may seem little short of miraculous.“Whether you develop genius, or near genius, or remain just where you are, depends entirely upon you. Wonders have been performed, seeming miracles wrought, through visualization. It is a God-given power available to anyone. Its effectiveness lies in its individual application.“As you are given the principles, study them carefully. Absorb everything contained in each lesson given. Then start immediately to put into effect the things you have learned. Apply. Start visualizing the material things you desire. See mentally your new home or car, the money you need, or whatever it is that you earnestly wish to possess or achieve.”—Andrew Wiehl
Creative and Cultural Industries in East Asia: An Introduction (Creative and Cultural Industries in Asia)
by Brian MoeranThis book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context. Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to creative and cultural industries, drawing on examples from Japan, South Korea, and China. It both examines what is unique about cultural production in these countries and places them in a global and intercultural context. Building on themes of uncertainty and networks of cooperation, Brian Moeran looks at the role of social ties in defining notions of quality. He then analyses the positioning of individual actors, organisations, and commodities in each field of cultural production and the exchanges of economic and symbolic capital that take place between them. Examples are taken from a range of cultural and creative industries, including film, music and fashion. Overall, Creative and Cultural Industries in East Asia serves as a foundational introduction to the study of creative and cultural production in East Asia.
Creativity and Communication in Persons with Dementia
by Claire Craig John KillickProviding people with dementia with opportunities to engage in creative activity can play a crucial role in maintaining and enhancing communication, and in reinforcing personhood and identity. This thoughtful book describes how people with dementia, and the people who work with and care for them, can foster and develop a creative approach, and provides rich and varied ideas for creative activities. The authors explore the concept of creativity - what exactly it is, its particular relevance for people with dementia and how to get into the creative 'flow'. They introduce a range of creative art forms, including poetry and story-telling, collage, drama, music-making, photography, textiles and working with wood and metal, and suggest possibilities for employing them in a range of settings, and with people of all abilities. Consideration is given to the practicalities of facilitating such creative work, including how to organise and run sessions, how to involve people with dementia and their carers, and how to reflect upon the experience. Practice examples are included throughout the book, as well as the comments and observations of people with dementia, and many examples of the artwork and poetry the authors have created with people with dementia over the years. Brimming with ideas, suggestions and helpful guidance, this is an essential resource for all those who work with people with dementia, and an inspiring read for people with dementia and their families.
Creativity and Copyright: Legal Essentials for Screenwriters and Creative Artists
by Howard Suber John L. GeigerInspired by Strunk & White's The Elements of Style, this elegant, short reference is the perfect guide for screenwriters and creative artists looking to succeed as industry professionals. Readers will quickly understand the laws that govern creativity, idea-making, and selling, and learn how to protect themselves and their works from the legal quagmires they may encounter. Written by an unrivaled pair of experts, John L. Geiger and Howard Suber, who use real-life case studies to cover topics such as clearance, contracts, collaboration, and infringement, Creativity and Copyright is poised to become an indispensable resource for beginners and experts alike.
Creativity: A Short and Cheerful Guide
by John CleeseThe legendary comedian, actor, and writer of Monty Python, Fawlty Towers, and A Fish Called Wanda fame shares his key ideas about creativity: that it&’s a learnable, improvable skill.&“Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside.&”—John Cleese You might think that creativity is some mysterious, rare gift—one that only a few possess. But you&’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, it&’s a skill that anyone can acquire. Drawing on his lifelong experience as a writer, Cleese shares his insights into the nature of the creative process and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you&’ve come up with an idea that might be worth pursuing? What should you do if you think you&’ve hit a brick wall? We can all be more creative. John Cleese shows us how.
Creativity: A Short and Cheerful Guide
by John Cleese"Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside." --John CleeseCreativity is usually regarded as a mysterious, rare gift that only a few possess. John Cleese begs to differ, and in this short, immensely practical, and often very amusing guide he shows it's a skill that anyone can acquire. Drawing on his lifelong experience as a writer, he shares his insights into the nature of the creative process and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you've come up with something that might be worth pursuing? What do you do if you think you've hit a brick wall? Not only does he explain the way your mind works as you search for inspiration, he also shows that, regardless of the task you've set yourself, you can learn to be better at coming up with a promising idea, refining it, and knowing when you're ready to act on it. We can all be more creative. John Cleese shows us how.
Creator Culture: An Introduction to Global Social Media Entertainment
by David Craig Stuart CunninghamExplores new perspectives on social media entertainmentThere is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied.In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies.This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries.Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
Creatures of Politics: Media, Message, and the American Presidency
by Michael Silverstein Michael LempertThis analysis of campaign messaging and image-making is “a fascinating read and an illuminating look into the complex realm of political rhetoric” (Publishers Weekly).It’s a common complaint that a presidential candidate’s style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate’s every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what insiders call “message.”Message, Michael Lempert and Michael Silverstein argue, is not simply an individual’s positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own. From the pandering “Flip-Flopper” to the self-reliant “Maverick,” the authors demonstrate how these figures are fashioned out of the verbal, gestural, sartorial, behavioral—as well as linguistic—matter that comprises political communication.“This book captures better than any other the way ‘messaging’ works . . . their lively account of the culture of presidential communication remains sensitive to both the comedy and the seriousness of its subject.” —Michael Warner, Yale University
Cree Narrative Memory: From Treaties To Contemporary Times
by Neal McLeodNeal McLeod examines the history of the nêhiyawak (Cree People) of western Canada from the massive upheavals of the 1870s and the reserve period to the vibrant cultural and political rebirth of contemporary times. Central to the text are the narratives of McLeod's family, which give first hand examples of the tenacity and resiliency of the human spirit while providing a rubric for reinterpreting the history of Indigenous people, drawing on Cree worldviews and Cree narrative structures. <p><p> In a readable style augmented with extensive use of the Cree language throughout, McLeod draws heavily on original research, the methodology of which could serve as a template for those doing similar work. While the book is based on the Cree experience of the Canadian prairies, its message and methodology are applicable to all Indigenous societies.
Crie o seu blog e torne-o um Sucesso
by Rafa Osuna Rosane BujesVocê está pensando em começar a escrever em um blog ou já tem um, mas não tem certeza de que fazer com ele? Então, este livro é para você mesmo. O que você encontrará neste livro? Ou melhor, o que você acha se começo falando sobre o que não encontrará? Neste livro, você não encontrará filosofia barata sobre blogs. Do tipo que tentam vender algumas pessoas que nunca tiveram sucesso com um blog. Também não encontrará um curso sobre como fazer um blog funcionar em termos técnicos. Hoje em dia, as plataformas de criação de blogs são muito intuitivas e fáceis de usar, de forma que não vale a pena perder tempo lendo um livro para isso. Mas se por um acaso é isso que você está procurando recomendo-lhe um dos diversos tutoriais sobre o assunto que existem, por exemplo, no Youtube. Tampouco irá encontrar neste livro fórmulas mágicas para tornar-se milionário com seu blog em duas semanas. Acredite em mim, se alguém lhe oferecer algo assim, fuja imediatamente dele. O que você encontrará neste livro é um pequeno resumo daquilo que escrevi no meu blog pessoal (EL ÚLTIMO BLOG - O ÚLTIMO BLOG) no período dos últimos 10 anos. Tempo em que não somente mantive meu blog, como também dirigi uma rede de blogs com mais de 50 redatores, participei em blogs colaborativos, dei conferências e cursos sobre blogs, participei em vários livros ... O que desejei oferecer-lhe neste livro, como resumo destes 10 anos de blogging, trata-se de uma seleção de artigos na qual acredito refletir, de maneira clara e concisa, tudo o que você necessita para triunfar com seu blog. São 15 artigos que selecionei dos mais de 2000 que publiquei nestes anos. Artigos que fiz alguns ajustes para a publicação neste livro, de maneira que, mantendo o frescor de um post, tivesse ligação entre eles. Assim, espero ter conseguido que com algumas leituras rápidas, próprias dos artigos de um blog, voc
Crime Signals: How to Spot a Criminal Before You Become a Victim
by David GivensCrime is never unpredictable. Before a lie is spoken, a pocket is picked, or an assault is inflicted, each and every criminal gives off silent cues. They can be as subtle as a shrug of the shoulder, a pointed finger, or an averted gaze. But together, they make up a nonverbal language that speaks loud and clear—if you're trained to see it. CRIME SIGNALS is the first book to offer a comprehensive guide to the body language of criminals. Filled with amazing real-life stories of crime and survival, it's designed to help you stay alert to the warning signs of a wide array of offenses. From the tell-tale signals of a swindler to the warning signs that experts use to help thwart terrorism and violent crime, this book breaks down a criminal's body language into clear recognizable symbols.What is the look of a lie? How do child predators unknowingly give themselves away? What were the clues that exposed white-collar offenders like Martha Stewart and Andrew Fastow? Answering these questions and more, Dr. David Givens, a renowned anthropologist and one of the nation's foremost experts in nonverbal communication, offers a fascinating, instructive, and essential tool for warding off crime and protecting the safety or yourself and your family.
Crime and Local Television News: Dramatic, Breaking, and Live From the Scene (Routledge Communication Series)
by Jeremy H. Lipschultz Michael L. HiltThis volume offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. Drawing on the perspectives of media studies, psychology, sociology, and criminology, authors Jeremy H. Lipschultz and Michael L. Hilt focus on live local television coverage of crime and examine its irresistibility to viewers and its impact on society's perceptions of itself. They place local television news in its theoretical and historical contexts, and consider it through the lens of legal, ethical, racial, aging, and technological concerns. In its comprehensive examination of how local television newsrooms around the country address coverage of crime, this compelling work discusses such controversial issues as the use of crime coverage to build ratings, and considers new models for reform of local TV newscasts. The volume includes national survey data from news managers and content analyses from late night newscasts in a range of markets, and integrates the theory and practice of local television news into the discussion. Lipschultz and Hilt also project the future of local television news and predict the impact of social and technological changes on news. As a provocative look at the factors and forces shaping local news and crime coverage, Crime and Local Television News makes an important contribution to the discussions taking place in broadcast journalism, mass communication, media and society, and theory and research courses. It will also interest all who consider the impact of local news content and coverage.