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Dads for Daughters: How Fathers Can Give their Daughters a Better, Brighter, Fairer Future
by Michelle TravisBuild a More Equitable World for Your Daughter“If you’re a dad who wants to create a fairer and more equal world for your daughters to thrive in, this book is a must-read!” —Jerry Yang, cofounder & former CEO of Yahoo! Inc.Winner 2020 Living Now Gold Award, Family & ParentingA world where your daughter can thrive. Today’s generation of feminist dads are raising confident, empowered daughters who believe they can achieve anything. But the world is still profoundly unequal for women and girls, with workplaces built by men for men, massive gender pay gaps, and deeply-ingrained gender stereotypes. Dads for Daughters: How Fathers Can Support Girls and Women for a Successful Feminist Future offers fathers guidance for building a world where their daughters can thrive.Lean In for dads. The most successful leaders of all companies, from family businesses to lean startups, understand that leaders eat last. Your workplace can be a stage for the fight for equality and true leadership that empowers women. The guidance in this book will help you move from TED talks to daily action.Invest in the next generation. Men who were raised with the second-wave feminism of The Feminine Mystique know that the personal is political. The confidence code for girls that you instill at home can lead to a better world for all women.Dads for Daughters is a feminist book for fathers invested in the gender equality fight. With this book, you’ll find:Steps you can take today in your workplace and community to create a better tomorrowInspiring stories from successful and empathetic fathersResources to help you take action in the women’s movementDad’s for Daughters is perfect for fathers who enjoyed Lean In: Women, Work, and the Will to Lead, The Moment of Lift: How Empowering Women Changes the World, or We Should All Be Feminists. This book is great for men who love nasty women.
Daemon Voices: On Stories and Storytelling
by Philip PullmanFrom the internationally best-selling author of the His Dark Materials trilogy, a spellbinding journey into the secrets of his art--the narratives that have shaped his vision, his experience of writing, and the keys to mastering the art of storytelling.One of the most highly acclaimed and best-selling authors of our time now gives us a book that charts the history of his own enchantment with story--from his own books to those of Blake, Milton, Dickens, and the Brothers Grimm, among others--and delves into the role of story in education, religion, and science. At once personal and wide-ranging, Daemon Voices is both a revelation of the writing mind and the methods of a great contemporary master, and a fascinating exploration of storytelling itself.
Dairylandia: Dispatches from a State of Mind
by Steve HannahDairylandia recounts Steve Hannah’s burgeoning love for his adopted state through the writings of his long-lived column, “State of Mind.” He profiles the lives of the seemingly ordinary, yet quite (and quietly) extraordinary folks he met and befriended on his travels. From Norwegian farmers to rattlesnake hunters to a woman who kept her favorite dead bird in the freezer, Hannah was charmed and fascinated by practically everyone he met. These captivating vignettes are by turns humorous, tragic, and remarkable—and remind us of our shared humanity.
Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics (Voices of the South)
by Robert MannThe grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die."In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.
Dalit Text: Aesthetics and Politics Re-imagined
by K. Satyanarayana Judith Misrahi-Barak Nicole ThiaraThis book, companion to the much-acclaimed Dalit Literatures in India, examines questions of aesthetics and literary representation in a wide range of Dalit literary texts. It looks at how Dalit literature, born from the struggle against social and political injustice, invokes the rich and complex legacy of oral, folk and performative traditions of marginalised voices. The essays and interviews systematically explore a range of literary forms, from autobiographies, memoirs and other testimonial narratives, to poems, novels or short stories, foregrounding the diversity of Dalit creation. Showcasing the interplay between the aesthetic and political for a genre of writing that has ‘change’ as its goal, the volume aims to make Dalit writing more accessible to a wider public, for the Dalit voices to be heard and understood. The volume also shows how the genre has revolutionised the concept of what literature is supposed to mean and define. Effervescent first-person accounts, socially militant activism and sharp critiques of a little-explored literary terrain make this essential reading for scholars and researchers of social exclusion and discrimination studies, literature (especially comparative literature), translation studies, politics, human rights and culture studies.
Damning Words: The Life and Religious Times of H. L. Mencken
by D. G. HartRecounts a famously outspoken agnostic's surprising relationship with Christianity H. L. Mencken (1880–1956) was a reporter, literary critic, editor, author—and a famous American agnostic. From his role in the Scopes Trial to his advocacy of science and reason in public life, Mencken is generally regarded as one of the fiercest critics of Christianity in his day. In this biography D. G. Hart presents a provocative, iconoclastic perspective on Mencken's life. Even as Mencken vividly debunked American religious ideals, says Hart, it was Christianity that largely framed his ideas, career, and fame. Mencken's relationship to the Christian faith was at once antagonistic and symbiotic. Using plenty of Mencken's own words, Damning Words superbly portrays an influential figure in twentieth-century America and, at the same time, casts telling new light on his era.
Dandelions Help
by Eve McBrideEve McBride has received hundreds of letters about her columns, but what really touched her was finding a column tacked to the inside of a friend's kitchen cupboard door. Her "poignant, often humorous glimpses at human complexity" had hit home again. Through the columns we see the passage of a personal journalist from the '80s to the '90s, her insightful reflections in a mutating society. Dandelions Help is a collection of columns from the Gazette and the Toronto Star selected to reflect reader response over the years. "Dandelions Help" generated the most mail, closely followed by "Satin Shoes". Eve McBride's path has taken her from Ontario to Whitehorse to Toronto to Montreal. In the Yukon with her husband and four daughters, she was Curator of the Art Gallery of the Whitehorse Library. Back in Toronto, she worked with Peter Gzowski on CBC's Morningside, then went on to write her newspaper columns. Her success, says Peter Gzowski, comes from her being "a graceful and perceptive observer". Read her and find out about "First Bra," "Last Grad," "Worms," "Police Chase," and "Bryan Adams." Eve McBride would also quote Virginia Woolf: "The beauty of the world has two edges, one of laughter, one of anguish, cutting the heart asunder." Eve McBride shows us those two edges, where she paints for us life's unpredictable canvases.
Danger Pay
by Carol Spencer Mitchell"You're going where?" Carol Spencer Mitchell's father demanded as she set off in 1984 to cover the Middle East as a photojournalist for Newsweek and other publications. In this intensely thoughtful memoir, Spencer Mitchell probes the motivations that impelled her, a single, Jewish woman, to document the turmoil roiling the Arab world in the 1980s and 1990s, as well as how her experiences as a photojournalist "compelled [me] to set aside [my] cameras and reexamine the way images are created, scenes are framed, and how 'real life' is packaged for specific news stories. " In Danger Pay, Spencer Mitchell takes us on a harrowing journey to PLO military training camps for Palestinian children and to refugee camps in the Gaza Strip before, during, and after the first intifada. Through her eyes, we experience the media frenzy surrounding the 1985 hijackings of TWA Flight #847 and the Italian cruise liner Achille Lauro. We meet Middle Eastern leaders, in particular Yasser Arafat and King Hussein of Jordan, with whom Spencer Mitchell developed close working relationships. And we witness Spencer Mitchell's growing conviction that the Western media's portrayal of conflicts in the Middle East actually helps to fuel those conflicts-a conviction that eventually, as she says, "shattered my career. " Although the events that Spencer Mitchell records took place a generation ago, their repercussions reverberate in the conflicts going on in the Middle East today. Likewise, her concern about "the triumph of image over reality" takes on greater urgency as our knowledge of the world becomes ever more filtered by virtual media.
Danmu-mediated Communication and Audiovisual Translation in the Digital Age (Routledge Research in Audiovisual Translation)
by Sijing Lu Siwen Lu Lisi LiangThis collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today.The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences.This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies.Chapter 6 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivs (CC BY-NC-ND) license.
Dans tous les sens du terme (Regards sur la traduction)
by Jean Quirion, Jean Quirion, Loïc Depecker et Louis-Jean RousseauLa terminologie, soit l'ensemble des termes spécifiques à une science, à une technique ou à un domaine particulier de l'activité humaine, représente aujourd'hui une discipline à part entière. Elle relève aussi bien de la linguistique, dans le cadre de l’analyse du discours spécialisé, que de la logique et des sciences et techniques, dans son rapport à l’objet décrit. Ce livre, dans lequel des spécialistes de divers domaines dressent un panorama de cette discipline en évolution, explore ainsi les multiples approches – actuelles ou émergentes – de la terminologie. On y découvre ses filiations avec de nombreux champs du savoir, dont la communication, la sociologie, la linguistique informatique, les technologies modernes et la documentation. L’ouvrage, qui approfondit certaines questions contemporaines, se veut également une nouvelle introduction à la terminologie ainsi qu’un repère pour se retrouver dans les différentes voies de recherche terminologiques et les applications contemporaines de cette discipline. Il intéressera tout lecteur curieux des faits de langue et des vocabulaires spécialisés.Publié en français
Dante in Oxford: The Paget Toynbee Lectures 1995-2003 (Oxford Modern Languages And Literature Monographs)
by Tristan KayThe Paget Toynbee lectures on Dante have taken place in Oxford since the mid-1990s. Named after the great medieval scholar of the first half of the twentieth century, they have been delivered by the major Dante experts of our time. This volume gathers together twelve of the most significant lectures, given by internationally renowned scholars such as Zygmunt Baranski, John Barnes, Lino Leonardi, Emilio Pasquini, Michelangelo Picone, Jonathan Usher and the late Peter Armour. The topics range from key questions such as Dante, Ovid and the poetry of exile, to ground-breaking work on obscenity in the Divine Comedy .
Dante's Plurilingualism: Authority, Knowledge, Subjectivity
by Sara FortunaDante's conception of language is encompassed in all his works and can be understood in terms of a strenuous defence of the volgare in tension with the prestige of Latin. By bringing together different approaches, from literary studies to philosophy and history, from aesthetics to queer studies, from psychoanalysis to linguistics, this volume offers new critical insights on the question of Dantes language, engaging with both the philosophical works characterized by an original project of vulgarization, and the poetic works, which perform a new language in an innovative and self-reflexive way. In particular, Dantes Plurilingualism explores the rich and complex way in which Dantes linguistic theory and praxis both informs and reflects an original configuration of the relationship between authority, knowledge and identity that continues to be fascinated by an ideal of unity but is also imbued with a strong element of subjectivity and opens up towards multiplicity and modernity.
Dare to Write: Creative Writing Prompts for Young People and Word Rebels Everywhere
by Kristen FogleKickstart your creativity and free your inner writer—writing prompts for teensWhat story do you have inside? Is it a romance, a drama, a fantasy…or all three? Dare to Write is here to inspire you with a huge variety of writing prompts, plot beginnings, and thought-provoking ideas. Scribble directly in the book or use your own notebook—the right way is however you want to write.You're invited to capture your thoughts and feelings using these writing prompts. Dare to dive into the character worksheets, topic brainstorms, or three-minute challenges and see what unfolds. You can crack open any chapter you like, or start with the first writing prompts in the book.Dare to Write: Creative Writing Prompts for Young People and Word Rebels Everywhere includes:A genre buffet—Try a taste of any of the included genres: memoir, poetry, crime fiction, romance, or fantasy/science fiction.Refresher inside—A handy intro and strategic writing tips help you brush up on basics like characterization, setting the scene, and more.Something for everyone—This is YOUR story! No matter what type of writer you are, you'll find creative writing prompts to inspire your composition.Pick up the writing prompts in Dare to Write—your imagination will take it from here.
Daring to Fly: The TV star on facing fear and finding joy on a deadline
by Lisa MillarThere are significant moments in life that you only really appreciate long after they have passed ... And then there are moments that are so magnificent you understand in an instant that they need to be treasured because the universe is offering you something truly inspiring.Lisa Millar has spent her whole life showing up, getting things done and making things happen. Despite the risks, despite the fear, despite life getting in the way. As a child growing up in country Queensland, she had dreamed of a big life. Working as a foreign correspondent gave her that. But it also meant confronting the worst of what humanity can bring - the dead children at Sandy Hook, the sorrow of grieving relatives after the Bataclan theatre terrorist attack and the aftermath of Manchester. Three decades as a journalist witnessing grief and unspeakable tragedy had a cost. And an ever-escalating fear of flying threatened to rob her of her ability to work at all.Back home, in the year that everything stopped, Lisa had a chance to look back. And in the quiet of a world slowed down, she thought hard about the meaning of fear, acknowledged her grief at what she lost and found joy in all that she gained.For that young girl from small-town Kilkivan, who had to push herself to keep going, push herself to conquer her fear, push herself to tell important stories, came the realisation that sometimes all we really need is what we already have. And she shows us that we are all stronger and more resilient than we give ourselves credit for if we just dare to let ourselves fly.
Daring to Fly: The TV star on facing fear and finding joy on a deadline
by Lisa MillarThere are significant moments in life that you only really appreciate long after they have passed ... And then there are moments that are so magnificent you understand in an instant that they need to be treasured because the universe is offering you something truly inspiring.Lisa Millar has spent her whole life showing up, getting things done and making things happen. Despite the risks, despite the fear, despite life getting in the way. As a child growing up in country Queensland, she had dreamed of a big life. Working as a foreign correspondent gave her that. But it also meant confronting the worst of what humanity can bring - the dead children at Sandy Hook, the sorrow of grieving relatives after the Bataclan theatre terrorist attack and the aftermath of Manchester. Three decades as a journalist witnessing grief and unspeakable tragedy had a cost. And an ever-escalating fear of flying threatened to rob her of her ability to work at all.Back home, in the year that everything stopped, Lisa had a chance to look back. And in the quiet of a world slowed down, she thought hard about the meaning of fear, acknowledged her grief at what she lost and found joy in all that she gained.For that young girl from small-town Kilkivan, who had to push herself to keep going, push herself to conquer her fear, push herself to tell important stories, came the realisation that sometimes all we really need is what we already have. And she shows us that we are all stronger and more resilient than we give ourselves credit for if we just dare to let ourselves fly.
Dark Alliance: The CIA, the Contras, and the Cocaine Explosion
by Gary WebbIn 1996, Pulitzer Prize-winning journalist GARY WEBB (1955-2004) wrote a shocking series of articles for the San Jose Mercury News exposing the CIA's link to Nicaraguan cocaine smuggled into the US by the Contras, which had fueled the widespread crack epidemic that swept through urban areas. Webb's bold, controversial reporting was the target of a famously vicious media backlash that ended his career as a mainstream journalist. When Webb persisted with his research and compiled his findings in the bookDark Alliance, some of the same publications that had vilified Webb for his series retracted their criticism and praised him for having the courage to tell the truth about one of the worst official abuses in our nation's history. Others, including his own former newspaper and the New York Times, continued to treat him like an outlaw for the brilliant and courageous work he'd done. Webb's death on December 10, 2004, at the age of 49, was determined to be a suicide.
Dark Genius: The Influential Career of Legendary Political Operative and Fox News Founder Roger Ailes
by Kerwin SwintRoger Ailes, former Republican political consultant, and current president of Fox News Channel, is a dominant media figure of our age. His made-for-TV imagery and mastery of “style over substance” has overtaken earlier methods of reporting the news, and radically refashioned our political and communications landscapes. Yet, no book has ever been published on this Oz-like figure: Dark Genius is the definitive study of Ailes and his controversial career. The 1960 television encounter between Richard Nixon and John F. Kennedy was the moment when slick television imagery began to take over politics. Ailes, a young TV producer, absorbed the lessons of the new video age, and put them into practice. While a director on “The Mike Douglas Show”, he met Richard Nixon, who soon hired Ailes to help him conquer the fledgling medium. Riding the wave of that triumph, Ailes went on to aid other key Republican figures like Ronald Reagan, George H.W. Bush, and Rudy Giuliani. In the 1990s, Ailes was hired to run CNBC, the first cable financial network, bringing a talk radio sensibility to the small screen. Then, Rupert Murdoch hired him to implement the media mogul’s vision for a different kind of cable news network. Now, with Murdoch (whose News Corp. has recently acquired the Wall Street Journal), Ailes is launching the FOX News business channel in 2007. Over the span of several decades, Ailes has played a key role in the growing reach of conservatism, first in politics, then in mass media. Part history, part media criticism, part current events, Dark Genius tracks the rise, dominance, and relevance of political television, and how it has been used and abused by its master.
Dark Persuasion: A History of Brainwashing from Pavlov to Social Media
by Joel E. DimsdaleA harrowing account of brainwashing&’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century&’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn&’t yet ended.
Dark Sky Island: A chilling mystery set on the Channel Islands (Jennifer Dorey)
by Lara Dearman'A brooding, complex mystery' CAZ FREAR'A deeply atmospheric and gripping thriller with a wonderful sense of place' ROZ WATKINSThere's a killer on the island - and someone knows who...When human bones are found in a remote bay in the Channel Islands, DCI Michael Gilbert is plunged into an investigation to find out who they belong to. The remains are decades old - but after another body is discovered, the police realise they could be dealing with a serial killer. Journalist Jennifer Dorey is desperate for answers, driven by a secret of her own - but it soon becomes clear that nobody on the island is quite what they seem. Will anyone tell the truth before it's too late? Or will the killer on the island strike again...?A gripping thriller, perfect for fans of Ann Cleeves and Peter May.
Dark Sky Island: A chilling mystery set on the Channel Islands (Jennifer Dorey)
by Lara Dearman'A brooding, complex mystery' CAZ FREAR'A deeply atmospheric and gripping thriller with a wonderful sense of place' ROZ WATKINSThere's a killer on the island - and someone knows who...When human bones are found in a remote bay in the Channel Islands, DCI Michael Gilbert is plunged into an investigation to find out who they belong to. The remains are decades old - but after another body is discovered, the police realise they could be dealing with a serial killer. Journalist Jennifer Dorey is desperate for answers, driven by a secret of her own - but it soon becomes clear that nobody on the island is quite what they seem. Will anyone tell the truth before it's too late? Or will the killer on the island strike again...?A gripping thriller, perfect for fans of Ann Cleeves and Peter May.
Dark Web Investigation (Security Informatics and Law Enforcement)
by Helen Gibson Babak Akhgar Stefanos Vrochidis Marco GerckeThis edited volume explores the fundamental aspects of the dark web, ranging from the technologies that power it, the cryptocurrencies that drive its markets, the criminalities it facilitates to the methods that investigators can employ to master it as a strand of open source intelligence. The book provides readers with detailed theoretical, technical and practical knowledge including the application of legal frameworks. With this it offers crucial insights for practitioners as well as academics into the multidisciplinary nature of dark web investigations for the identification and interception of illegal content and activities addressing both theoretical and practical issues.
Darling, I'm Going to Charlie: A Memoir
by Maryse WolinskiAn elegant, deeply felt memoir from Maryse Wolinski—journalist and widow of the late cartoonist Georges Wolinski, who died in the terrorist attack on the French satirical magazine Charlie Hebdo—that is both a beautiful tribute to her late husband and a rallying call to action.“Darling, I’m going to Charlie.” These were the last words that prolific satirical cartoonist Georges Wolinski said to his wife, Maryse, as he left for work. Two hours later, terrorists barged into the Paris offices of the Charlie Hebdo magazine, fatally shooting him and eleven others. Maryse remembers her marriage to Georges—forty-seven years of love and devotion—and the swift, cruel manner in which she lost him. From her grief comes a demand for answers as she investigates the failings of the French government in their security measures, especially when another terrorist attack occurs just eight months later. A celebrated journalist in her own right, Maryse writes with both clarity and authority, all the while exploring what made her relationship with Georges so singularly strong. Darling, I’m Going to Charlie is not only one woman’s beautiful tribute to her late husband, but also a stunning, courageous testimony and inspiring call for change.
Darwinism in the Press: the Evolution of An Idea (Routledge Communication Series)
by Edward CaudillNumerous books and articles have outlined Darwin's impact on American scientists, philosophers, businessmen, and clergy in the 19th and early 20th centuries. Few, however, have undertaken a study of Darwinism in the form in which it was presented to most Americans -- popular newspapers and magazines. The main concern of this book is to identify how the press is treated as a part of our culture - - pointing to its ability to shape and to be shaped by the forces that act on the rest of society and its ability to be critical in the interpretation of ideas for "the masses."
Das Archiv lebendiger Dokumente: Eine historische Praxeologie des digitalen Harold Garfinkel Archivs (Beiträge zur Praxeologie / Contributions to Praxeology)
by André HeckAls „Vater&“ der Ethnomethodologie war Harold Garfinkels übergreifendes Anliegen „the study of the everyday practices used by the ordinary members of society in order to deal with their day-to-day lives&”. Seine Herangehensweise und die Konzipierung der Ethnomethodologie entspringen fundamental einer Kritik an Auguste Comtes Individualismus, welche zuerst von Émile Durkheim vorgetragen und von Talcott Parsons weiterentwickelt wurde, welcher schließlich Garfinkels Dissertation an der Universität Harvard betreute. In den folgenden sieben Jahrzehnten wurde die Ethnomethodologie zu einer ebenso einflussreichen wie kontrovers diskutierten Strömung, nicht nur innerhalb der Soziologie, sondern in einer Vielzahl von Wissenschaftszweigen. Die vorliegende Arbeit zeigt, wie der Aufbau eines virtuellen Archivs basierend auf der Sammlung von Unterlagen aus Harold Garfinkels persönlichem Büro einen Beitrag zur Entwicklung einer „Sociological Theory of Information&“ in seinem Sinne leistet.
Das Best Situation Management Modell: Die Performanceorientierte Alternative zur BATNA (essentials)
by Hermann RockIn diesem Essential stellt Hermann Rock zunächst das in Harvard entwickelte und in der Praxis weithin verbreitete BATNA-Modell (Best Alternative To Negotiated Agreement) vor. Eine eingehende kritische Prüfung macht rasch die Schwachpunkte dieses Modells deutlich. Als Alternative präsentiert der Autor anschließend das Best Situation Management Modell (kurz BSM-Modell). Dabei wird deutlich, wie das BSM-Modell die performancebezogenen Mängel des BATNA-Modells kompensiert. Ziel der 7 Regeln des BSM-Modells ist ausschließlich die Optimierung Ihrer Verhandlungs-Performance. Das BSM-Modell beruht wissenschaftlich auf den Erkenntnissen jahrzehntelanger Verhandlungsforschung, die von den Professoren Neale/Lys in ihrem Werk Getting (more of) what you want) erklärt werden.