- Table View
- List View
A Pocket Guide to Public Speaking (3rd edition)
by Dan O'Hair Rob Stewart Hannah RubensteinThis best-selling brief introduction to public speaking offers practical coverage of the material typically covered in a full-sized text -- from invention, research, and organization to practice and delivery -- in a concise format perfect for any setting across the curriculum, on the job, or in the community.
A Pocket Guide to Public Speaking (Fourth Edition)
by Dan O'Hair Rob Stewart Hannah RubensteinThe book has tools needed to prepare and deliver a wide range of speeches and presentations covering all steps necessary to create a speech-from planning, research, and development to organization, practice, and delivery.
A Pocket Style Manual
by Diana Hacker Nancy SommersBe prepared for whatever college writing throws at you with the step-by-step advice of the Pocket Style Manual. These tips can be applied to writing in any course to help you succeed.
A Political Theory of Post-Truth
by Ignas KalpokasThis book combines political theory with media and communications studies in order to formulate a theory of post-truth, concentrating on the latter’s preconditions, context, and functions in today’s societies. Contrary to the prevalent view of post-truth as primarily manipulative, it is argued that post-truth is, instead, a collusion in which audiences willingly engage with aspirational narratives co-created with the communicators. Meanwhile, the broader meta-framework for post-truth is provided by mediatisation—increasing subjection of a variety of social spheres to media logic and the primacy of media in everyday human activities. Ultimately, post-truth is governed by collective efforts to maximise the pleasure of encountering the world and attempts to set hegemonic benchmarks for such pleasure.
A Power Called Persuasion: Strategies, tips and explanations
by Danilo H. GomesWhat is Persuasion? If persuasion were a jewel, I would certainly say that it would be one of the most expensive ones. Being persuasive is almost the same as being successful in various areas of life. Some people seem to have been born with the gift of persuasion, while others train tirelessly to, perhaps one day, be good at it. The act of persuading is, in short, the act of convincing. Do you know someone who gets everything they want through a good chat? This person can be classified as a persuasive person. Obviously, some use this incredible skill for good while others for evil.
A Practical Approach to Corporate Networks Engineering
by Paulo Salvador Antonio NogueiraA Practical Approach to Corporate Networks Engineering is dedicated to corporate network design and engineering, covering the different levels of network design and deployment. The main theoretical concepts are explained and the different functioning mechanisms are illustrated with practical experiments. Using an open source network simulator that is able to emulate real network equipment and run concrete network scenarios (Graphical Network Simulator), the authors present several realistic network scenarios that illustrate the different network protocols and mechanisms and can be easily replicated by readers at home. Readers will be able to configure the different network equipments, run the scenarios and capture traffic at the different network links on their own, ordinary PC, acquiring a deep knowledge of the underlying network protocols and mechanisms.This interactive and practical teaching approach is very motivating and effective, since students can easily follow the explanations that are given throughout the book, making this work a valuable addition to the existing literature.
A Practical Approach to WBEM/CIM Management
by Chris HobbsSystem architects and engineers in fields such as storage networking, desktop computing, electrical power distribution, and telecommunications need a common and flexible way of managing heterogeneous devices and services. Web-Based Enterprise Management (WBEM) and its Component Information Model (CIM) provide the architecture, language, interfaces,
A Practical Guide for Translators
by Geoffrey Samuelsson-BrownThis is the fifth revised edition of the best-selling A Practical Guide for Translators. It looks at the profession of translator on the basis of developments over the last few years and encourages both practitioners and buyers of translation services to view translation as a highly-qualified, skilled profession and not just a cost-led word mill. The book is intended principally for those who have little or no practical experience of translation in a commercial environment. It offers comprehensive advice on all aspects relevant to the would-be translator and, whilst intended mainly for those who wish to go freelance, it is also relevant to the staff translator as a guide to organisation of work and time. Advice is given on how to set up as a translator, from the purchase of equipment to the acquisition of clients. The process of translation is discussed from initial enquiry to delivery of the finished product. Hints are given on how to assess requirements, how to charge for work, how to research and use source material, and how to present the finished product. Guidance is given on where to obtain further advice and professional contacts. This revised edition updates practices in the translation profession and considers the impact of web-based translation offerings. Industry and commerce rely heavily on the skills of the human translator and his ability to make intellectual decisions that is, as yet, beyond the capacity of computer-aided translation.
A Practical Guide to CRM: Building More Profitable Customer Relationships
by Janice ReynoldsIn today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need
A Practical Guide to Call Center Technology: Select the Right Systems for Total Customer Satisfaction
by Andrew WaiteGet the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction and increase sales Includes three ready to use RFPs (request for proposals) for buying an ACD, computer telephony system, or recording
A Practical Guide to Ethics in Public Relations
by Jamie Ward Regina LuttrellOn a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. <p><p>A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.
A Practical Guide to Graphics Reporting: Information Graphics for Print, Web & Broadcast
by Jennifer George-PalilonisSince this book first published in 2006, the field of information visualization has changed dramatically. First, information visualization has exploded online and on other digital platforms. Second, information graphics reporting has encompassed nearly every sector of communication and business. Visual reporting skills are not only relevant in traditional news environments, but many other professions as well. This edition seeks to address these changes by providing learners with a cross-platform, cross-industry approach to instruction. It will include a robust, dynamic website complete with regularly updated examples of print, online, and broadcast graphics, as well as useful tutorials and exercises. This book covers everything you need to know about reporting with graphics; information visualization and graphic design from a journalistic perspective. A companion website includes regularly updated examples of print, online, and broadcast graphics, as well as tutorials and exercises. Chapters include relevant case studies and conclude with essays from experts. When appropriate, resource files for exercises (such as Illustrator templates, images, and/or other visual reference material) will also be provided on the companion website. thegraphicsreporter.com
A Practical Guide to Soft Skills: Communication, Psychology, and Ethics for Your Professional Life
by Richard AlmonteThis accessible text looks at the range of soft skills sought after by employers and provides a practical guide to developing and effectively demonstrating these skills. Soft skills -- including communication, customer service, teamwork, problem solving, and personal management -- represent a major component of any worker's professional identity. This book analyzes major soft skills, including both inward-facing soft skills (how workers manage themselves to effectively perform their work) and outward-facing skills (how workers effectively interact with others and in groups). It explores how these skills are rooted in fundamental areas of liberal arts including interpersonal communication, psychology, and ethics. It provides an active learning pedagogy, including creative exercises and case studies through which students can assess their understanding of underlying concepts and their application in real-world situations. The book can be used as a supplement for communication, business, and career-oriented courses, and it will be of interest to individual students and junior professionals as well as career counselors, postsecondary instructors across the curriculum, and professionals in human resources and learning and development.
A Practical Guide to Therapeutic Communication for Health Professionals
by Julie Hosley Elizabeth Molle-MatthewsThis new textbook is designed to provide students with all the necessary tools to effectively communicate with patients and other health care professionals. With its easy-to-read style, it is loaded with useful tips to help students engage into the practice of communication. <p><p>It presents condensed amounts of content for learning the basic principles and then integrating elements such as case scenarios, questions, or hints and tips to encourage application of those principles into real-life situations.
A Practical Guide to Video and Audio Compression: From Sprockets and Rasters to Macro Blocks
by Cliff WoottonLearn all about Codecs--how they work, as well as design and implementation with this comprehensive, easy-to-use guide to compression. After reading this book, you will be able to prepare and distribute professional audio and video on any platform including streamed to the web, broadcast on-air, stored in PVRs, Burned onto CD-ROMs or DVDs, delivered by broadband, or viewed in Kiosk applications, PDA devices, and mobile phones.
A Primer for Integrated Marketing Communications
by Patrick De Pelsmacker Philip KitchenThis textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
A Primer on Legal Reasoning
by Michael Evan GoldAfter years of teaching law courses to undergraduate, graduate, and law students, Michael Evan Gold has come to believe that the traditional way of teaching – analysis, explanation, and example – is superior to the Socratic Method for students at the outset of their studies.In courses taught Socratically, even the most gifted students can struggle, and many others are lost in a fog for months. Gold offers a meta approach to teaching legal reasoning, bringing the process of argumentation to the fore.Using examples both from the law and from daily life, Gold's book will help undergraduates and first-year law students to understand legal discourse. The book analyzes and illustrates the principles of legal reasoning, such as logical deduction, analogies and distinctions, and application of law to fact, and even solves the mystery of how to spot an issue.In Gold's experience, students who understand the principles of analytical thinking are able to understand arguments, to evaluate and reply to them, and ultimately to construct sound arguments of their own.
A Private War: Marie Colvin and Other Tales of Heroes, Scoundrels, and Renegades
by Marie BrennerNow a major motion picture starring Rosamund Pike, Stanley Tucci, and Jamie Dornan, A Private War is the story of legendary war correspondent Marie Colvin, who died in 2012 while covering the Syrian civil war.In February 2012, Marie Colvin crossed into Syria on the back of a motorcycle. A veteran war correspondent known for her fearlessness, outspokenness, and signature eye patch, she was defying a government decree preventing journalists from entering the country. Accompanied by photographer Paul Conroy, she was determined to report on the Syrian civil war, adding to a long list of conflicts she had covered, including those in Egypt, Chechnya, Kosovo, and Libya. She had witnessed grenade attacks, saved more than one thousand women and children in an East Timor war zone when she refused to stop reporting until they were evacuated, and even interviewed Muammar Qaddafi. But she had no idea that the story she was looking for in Syria would be her last, culminating in the explosion of an improvised device that sent shock waves across the world. In A Private War, Marie Brenner brilliantly chronicles the last days and hours of Colvin’s life, moment by moment, to share the story of a remarkable life lived on the front lines. This collection also includes Brenner’s classic encounters with Donald Trump, Roy Cohn, Malala Yousafzai, Richard Jewell, and others.
A Prosody of Free Verse: Explorations in Rhythm (Routledge Studies in Rhetoric and Stylistics)
by Richard AndrewsThere is to date no comprehensive account of the rhythms of free verse. The main purpose of A Prosody of Free Verse: explorations in rhythm is to fill that gap and begin to provide a systematic approach to describing and analyzing free verse rhythms. Most studies have declared the attempt to write such a prosody as impossible: they prefer to see free verse as an aberrant version of regular metrical verse. They also believe that behind free verse is the ‘ghost of metre’. Running against that current, A Prosody of Free Verse bases its new system on additive rhythms that do not fit conventional time signatures. Inspiration is taken from jazz, contemporary music and dance, not only in their systems of notation but in performance. The book argues that twentieth and twenty-first century rhythms in poetry as based on the line rather than the metrical foot as the unit of rhythm , and that larger rhythmic structures fall into verse paragraphs rather than stanzas.
A Proverb in Mind: The Cognitive Science of Proverbial Wit and Wisdom
by Richard P. HoneckSEE SHORT BLURB FOR ALTERNATE COPY... A complex, intriguing, and important verbal entity, the proverb has been the subject of a vast number of opinions, studies, and analyses. To accommodate the assorted possible audiences, this volume outlines seven views of the proverb -- personal, formal, religious, literary, practical, cultural, and cognitive. Because the author's goal is to provide a scientific understanding of proverb comprehension and production, he draws largely on scholarship stemming from the formal, cultural, and cognitive views. The only book about proverbs that is written from the standpoint of cognitive science, cognitive psychology, and experimentalism, this text provides a larger, more interdisciplinary perspective on the proverb. It also gives a theoretically more integrated approach to proverb cognition. The conceptual base theory of proverb comprehension is extended via the "cognitive ideals hypothesis" so that the theory now addresses issues regarding the creation, production, and pragmatics of proverbs. This hypothesis also has strong implications for a taxonomy of proverbs, proverb comprehension, universal vs. culture-specific aspects of proverbs, and some structural aspects of proverbs. In general, the book extends the challenge of proverb cognition by using much of what cognitive science has to offer. In so doing, the proverb is compared to other forms of figurative language, which is then discussed within the larger rubric of intelligence and the inclination for using indirect modes of communication. Child developmental and brain substrates are also discussed.
A Quadratic Constraint Approach to Model Predictive Control of Interconnected Systems (Studies In Systems, Decision And Control #148)
by Anthony Tri Tran C. Quang HaThis book focuses on the stabilization and model predictive control of interconnected systems with mixed connection configurations. It introduces the concept of dissipation-based quadratic constraint for developing attractivity assurance methods for interconnected systems. In order to develop these methods, distributed and decentralized architectures are employed, whereby the communication between subsystems is fully connected, partially connected, or completely disconnected. Given that the control inputs are entirely or partially decoupled between subsystems and no additional constraints are imposed on the interactive variables beyond the coupling constraint itself, the proposed approaches can be used with various types of systems and applications. Further, the book describes how the effects of coupling delays and data losses in device networks are resolved. From a practical perspective, the innovations presented are of benefit in applications in a broad range of fields, including the process and manufacturing industries, networked robotics, and network-centric systems such as chemical process systems, power systems, telecommunication networks, transportation networks, and, no less importantly, supply chain automation.
A Question of RESPECT: Bringing Us Together in a Deeply Divided Nation
by Celinda Lake Ed GoeasA Question of Respect speaks to voters who are tired of a political environment that ends in immovable stalemate, grounded by a political party’s voter base without addressing solutions or attempting to understand the opposing side.
A Quick Guide to Writing Business Stories
by Joe MathewsonBusiness journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories. Mathewson’s book, based on Northwestern University’s highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist’s ability to tackle stories on other complex topics, in any medium.
A Radiant Life: The Selected Journalism of Nuala O'Faolain
by Nuala O'FaolainWritings from the #1 New York Times–bestselling author of Are You Somebody?, on topics from Catholicism to feminism to Irish American culture, and more. Curious and funny, tender and scathing, Nuala O&’Faolain&’s columns in the Irish Times were never less than trenchant and always passionate. Through the prism of casual, everyday encounters, O&’Faolain digs into her subjects in ways that transcend topicality. Taken together, her years of commentary form a historical narrative, a chronicle of Ireland&’s transformation by one of its sharpest observers and canniest critics. Covering a vast array of subjects, A Radiant Life includes more than seventy entries, showcasing the unequivocal voice of Nuala O&’Faolain, hailed by Irish Times literary editor Fintan O&’Toole as &“one of the greatest columnists to ever inhabit the English language.&” &“O&’Faolain . . . writes with such precision and individuality that she could make the copy on the back of a cornflakes packet compelling.&” —The Guardian on Almost There
A Reader in Marketing Communications
by Philip J. KitchenCombining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.