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Digital Evidence and Computer Crime: Forensic Science, Computers, and the Internet
by Eoghan CaseyDigital Evidence and Computer Crime, Third Edition, provides the knowledge necessary to uncover and use digital evidence effectively in any kind of investigation. It offers a thorough explanation of how computer networks function, how they can be involved in crimes, and how they can be used as a source of evidence. In particular, it addresses the abuse of computer networks as well as privacy and security issues on computer networks. This updated edition is organized into five parts. Part 1 is about digital forensics and covers topics ranging from the use of digital evidence in the courtroom to cybercrime law. Part 2 explores topics such as how digital investigations are conducted, handling a digital crime scene, and investigative reconstruction with digital evidence. Part 3 deals with apprehending offenders, whereas Part 4 focuses on the use of computers in digital investigation. The book concludes with Part 5, which includes the application of forensic science to networks. New to this edition are updated information on dedicated to networked Windows, Unix, and Macintosh computers, as well as Personal Digital Assistants; coverage of developments in related technology and tools; updated language for search warrant and coverage of legal developments in the US impacting computer forensics; and discussion of legislation from other countries to provide international scope. There are detailed case examples that demonstrate key concepts and give students a practical/applied understanding of the topics, along with ancillary materials that include an Instructor's Manual and PowerPoint slides. This book will prove valuable to computer forensic students and professionals, lawyers, law enforcement, and government agencies (IRS, FBI, CIA, CCIPS, etc.). - Named The 2011 Best Digital Forensics Book by InfoSec Reviews - Provides a thorough explanation of how computers & networks function, how they can be involved in crimes, and how they can be used as evidence - Features coverage of the abuse of computer networks and privacy and security issues on computer networks
Digital Fascism: Media, Communication and Society Volume Four
by Christian FuchsThis fourth volume in Christian Fuchs’s Media, Communication and Society book series outlines the theoretical foundations of digital fascism and presents case studies of how fascism is communicated online. Digital Fascism presents and engages with theoretical approaches and empirical studies that allow us to understand how fascism, right-wing authoritarianism, xenophobia, and nationalism are communicated on the Internet. The book builds on theoretical foundations from key theorists such as Theodor W. Adorno, Franz L. Neumann, Erich Fromm, Herbert Marcuse, Wilhelm Reich, Leo Löwenthal, Moishe Postone, Günther Anders, M. N. Roy, and Henry Giroux. The book draws on a range of case studies, including Nazi-celebrations of Hitler’s birthday on Twitter, the ‘red scare 2.0’ directed against Jeremy Corbyn, and political communication online (Donald Trump, Boris Johnson, the Austrian presidential election). These case studies analyse right-wing communication online and on social media. Fuchs argues for the safeguarding of the democratic public sphere and that slowing down and decommodifying the logic of the media can advance and renew debate culture in the age of digital authoritarianism, fake news, echo chambers, and filter bubbles. Each chapter focuses on a particular dimension of digital fascism or a critical theorist whose work helps us to illuminate how fascism and digital fascism work, making this book an essential reading for both undergraduate and postgraduate students of media and communication studies, sociology, politics, and political economy as well as anyone who wants to understand what digital fascism is and how it works.
Digital Fever: Taming the Big Business of Disinformation
by Bernhard PoerksenTerror warnings, fake news, spectacles and scandals in real time – the networked world has wound itself up into a nervous frenzy, where everything has become visible: the banal and the terrible, the uninhibited abuse and the anonymous attack. Translated for the first time into English, Digital Fever analyses the patterns of outrage and agitation that have come to define social media and the Internet, exposing their devastating impact on our notions of truth, debate, authority and power. In this endless cycle of outrage, Poerksen argues that the intelligent use of information must become part of the general education provided by schools: the digital society must be transformed into an editorial one. In order for democracy to survive, we must as a society achieve media maturity. A blazing tour of the contemporary landscape of fake-news, echo chambers, disinformation, manipulation, and the turbulence that democracy is undergoing, this book not only analyses this digital economy of outrage, but serves as a guiding light to overcome it.
Digital Front-End in Wireless Communications and Broadcasting
by Fa-Long LuoCovering everything from signal processing algorithms to integrated circuit design, this complete guide to digital front-end is invaluable for professional engineers and researchers in the fields of signal processing, wireless communication and circuit design. Showing how theory is translated into practical technology, it covers all the relevant standards and gives readers the ideal design methodology to manage a rapidly increasing range of applications. Step-by-step information for designing practical systems is provided, with a systematic presentation of theory, principles, algorithms, standards and implementation. Design trade-offs are also included, as are practical implementation examples from real-world systems. A broad range of topics is covered, including digital pre-distortion (DPD), digital up-conversion (DUC), digital down-conversion (DDC) and DC-offset calibration. Other important areas discussed are peak-to-average power ratio (PAPR) reduction, crest factor reduction (CFR), pulse-shaping, image rejection, digital mixing, delay/gain/imbalance compensation, error correction, noise-shaping, numerical controlled oscillator (NCO) and various diversity methods.
Digital Health: Meeting Patient and Professional Needs Online
by Barrie GunterThis book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as improved and more efficiently delivered health advice and diagnostic services. Experiments with remote provision of health information and transactional services have been piloted to assess in this context the efficacy of new communications technologies, such as personal computers linked to the Internet, interactive digital television in the home, and electronically networked touch-screen kiosks in public locations. Such developments represent part of a wider agenda--through electronic government--to cultivate more dynamic democracies and involve citizens of a time of growing political alienation. The impact of such developments can only properly be established through systematic empirical research. This book examines what has been learned from research-based evaluations of digital health projects.It draws upon research from different parts of the world and offers an up-to-date review of the literature in this field. It also presents a detailed account of recent research carried out in Britain on the effectiveness of government-sponsored pilot health information, advice and transactional services provided via kiosks, the Internet, and interactive digital television. It considers the effectiveness of these communications technologies in relation to a range of distinct applications, their use by the public and perceived usefulness and authority, and the potential of remote health delivery to support or supplant more traditional and direct forms of health diagnosis and treatment.The book will be of interest to those involved in the academic study of digital media developments, e-government and remote health, as well as to policy-makers and practitioners working in these rapidly growing fields of endeavor.
Digital Home Networking
by Ernesto Exposito Michel Diaz Romain Carbou Rodrigo RomanThis much-needed book describes the digital home networking environment, its techniques, and the challenges around its service architecture. It provides a broad introduction to state-of-the-art digital home standards and protocols, as well as in-depth coverage of service architectures for entertainment and domotic services involving digital home resources. Topics include networking, remote access, security, interoperability, scalability, and quality of service. Notably, the book describes the generic architecture that was proposed and developed in the context of the EUREKA/Celtic research project Feel@Home.
Digital Icons: Memes, Martyrs and Avatars (Routledge Studies in New Media and Cyberculture)
by Yasmin IbrahimThis book offers critical perspectives on the digital ‘iconic’, exploring how the notion of the iconic is re-appropriated and re-made online, and the consequences for humanity and society. Examining cross-cultural case studies of iconic images in digital spaces, the author offers original and critical analyses, theories and perspectives on the notion of the ‘iconic’, and on its movement, re-appropriation and meaning making on digital platforms. A carefully curated selection of case studies illustrates topics such as phantom memory; martyrdom; denigration and pornographic recoding; digital games as simulacra; and memes as ‘artification’. Situating the notion of the iconic firmly within contemporary cultures, the author takes a thematic approach to investigate the iconic as an unstable and unfinished phenomenon online as it travels through platforms temporally and spatially. The book will be an important resource for academics and students in the areas of media and communications, digital culture, cultural studies, visual communication, visual culture, journalism studies and digital humanities.
Digital Identity and Everyday Activism: Sharing Private Stories With Networked Publics (Palgrave Studies in Communication for Social Change)
by Sonja VivienneThis book reinvigorates the space between scholarly texts on self-representation, voice and agency and practical field-guides to community media and digital storytelling. It offers reflection on the ethical praxis of co-creative media, and an indispensable suite of digitally savvy representation strategies, pertinent to modern people everywhere.
Digital Image Processing with Application to Digital Cinema
by KS ThyagarajanWith crystal clarity, this book conveys the most current principles in digital image processing, providing both the background theory and the practical applications to various industries, such as digital cinema, video compression, and streaming media.
Digital Inequality: Studies in Cultural Communication (Cultural Discourse Studies Series)
by Shi-Xu Anna Gladkova Elena VartanovaTracing the development of new technological skills and digital cultures, this book looks at the rise of new digital divides and reveals how these inequalities affect cross-cultural communication from a cultural discourse studies perspective in various ethnic and cultural groups across the world.The authors discuss the development of multicultural societies across the globe under new challenges brought by digitalization, such as digital exclusion, new professional and personal demands in terms of digital engagement. In addition to highlighting digital inequalities in access, use and benefits of using ICTs, case studies from different national contexts demonstrate the ways minority ethnic and cultural groups are adapting to the new digital environment; explore the transformations that multicultural affairs and communication undergo in the new digital setting; and analyse policy measures aimed at fostering digital inclusion of minor groups. The book advances knowledge of the digital divide, showing its development from a technological access- and skill-based problem into a social and culture-oriented one.This resourceful text will be of interest to students and scholars of social inequality, digital media and communication studies and anyone interested in learning how multicultural discourses are developing in varied national contexts today.
Digital Ink: Writing Killer Fiction in the E-book Age
by Bonnie Hearn Hill Christopher Allan PoeFrom protagonists and antagonists, to dialogue and conflict, DIGITAL INK is a powerful, succinct, and entertaining book that will dramatically improve any writer's work. Suddenly it's a cinch to publish -- pop your manuscript up online via Amazon's KDP, INScribe, Smashwords, or Pubit! and voilá, you've got an e-book. The number of authors, self-published and otherwise, is exploding. But what everybody seems to be talking about is marketing. They're overlooking the actual writing. There's a lot of talk about the sizzle, and yet scant attention to the steak. This book says hold on a minute! It's not just marketing; it has to be a great book. You have to know how to write. Funny and fast, as a book must be in the digital age, DIGITAL INK takes you through all the basics: dialogue, plot, character development, POV, and more. DIGITAL INK will transform your writing.Praise: "Digital Ink is a MUST READ for unpublished authors, as well as those of us who wish to review our craft. Tried and true techniques that work in any market. --New York Times bestselling author, Kat Martin"Digital Ink is a MUST READ for unpublished authors, as well as those of us who wish to review our craft. Tried and true techniques that work in any market.--New York Times bestselling author, Kat Martin"This book is packed with clear information, advice, and examples that will transform your novel. Before you publish, read this book!"--Jen Calonita, bestselling author of SECRETS OF MY HOLLYWOOD LIFE, SLEEPAWAY GIRLS, and the new series for Young Adults, BELLES
Digital Innovations and the Production of Local Content in Community Radio: Changing Practices in the UK (Disruptions)
by Josephine F. ColemanThis book offers an in-depth analysis of how local community radio practitioners have embraced the digital revolution. Digital Innovations and the Production of Local Content in Community Radio contextualizes the UK model of community radio, before focussing on specific case studies to examine how the use of digital technologies has affected local radio production practices. The book offers an overview of the new technologies, media forms, and platforms in radio production, shedding light on how digitalization is impacting the routines and experiences of a predominantly volunteer-based workforce. The author presents the argument that despite the benefits of digital media, traditional aspects of programme production continue to be of vital importance to the interpersonal relationships and values of community radio. This book will appeal to academics and researchers in the areas of communication, culture, journalism studies, media, and creative industries.
Digital Innovations for Mass Communications: Engaging the User
by Paul Martin LesterIn every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.
Digital Interface Handbook (Music Technology Ser.)
by Francis Rumsey John WatkinsonA digital interface is the technology that allows interconnectivity between multiple pieces of equipment. In other words hardware devices can communicate with each other and accept audio and video material in a variety of forms. The Digital Interface Handbook is a thoroughly detailed manual for those who need to get to grips with digital audio and video systems. Francis Rumsey and John Watkinson bring together their combined experience to shed light on the differences between audio interfaces and show how to make devices 'talk to each' in the digital domain despite their subtle differences. They also include detailed coverage of all the regularly used digital video interfaces. New information included in this third edition: dedicated audio interfaces, audio over computer network interfaces and revised material on practical audio interfacing and synchronisation.
Digital International Relations: Technology, Agency and Order (Routledge Studies in Conflict, Security and Technology)
by Corneliu Bjola Markus KornprobstThis book analyses how digital transformation disrupts established patterns of world politics, moving International Relations (IR) increasingly towards Digital International Relations. This volume examines technological, agential and ordering processes that explain this fundamental change. The contributors trace how digital disruption changes the international world we live in, ranging from security to economics, from human rights advocacy to deep fakes, and from diplomacy to international law. The book makes two sets of contributions. First, it shows that the ongoing digital revolution profoundly changes every major dimension of international politics. Second, focusing on the interplay of technology, agency and order, it provides a framework for explaining these changes. The book also provides a map for adjusting the study of international politics to studying International Relations, making a case for upgrading, augmenting and rewiring the discipline. Theory follows practice in International Relations, but if the discipline wants to be able to meaningfully analyse the present and come up with plausible scenarios for the future, it must not lag too far behind major transformations of the world that it studies. This book facilitates that theoretical journey. This book will be of much interest to students of cyber-politics, politics and technology, and International Relations.
Digital Investigative Journalism: Data, Visual Analytics and Innovative Methodologies in International Reporting
by Oliver Hahn Florian StalphIn the post-digital era, investigative journalism around the world faces a revolutionary shift in the way information is gathered and interpreted. Reporters in the field are confronted with data sources, new logics of information dissemination, and a flood of disinformation. Investigative journalists are working with programmers, designers and scientists to develop innovative tools and hands-on approaches that assist them in disclosing the misuse of power and uncovering injustice. This volume provides an overview of the most sophisticated techniques of digital investigative journalism: data and computational journalism, which investigates stories hidden in numbers; immersive journalism, which digs into virtual reality; drone journalism, which conquers hitherto inaccessible territories; visual and interactive journalism, which reforms storytelling with images and audience perspectives; and digital forensics and visual analytics, which help to authenticate digital content and identify sources in order to detect manipulation. All these techniques are discussed against the backdrop of international political scenarios and globally networked societies. This edited volume, written by renowned international media practitioners and scholars, is full of illuminating insights into digital investigative journalism and addresses professional journalists, journalism researchers and students.
Digital Journalism
by Janet Jones Lee SalterHow can we make sense of the ongoing technological changes affecting journalism and journalists today? Will the new digital generation break down barriers for journalism, or will things just stay the same? These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. Examining issues and debates through cultural, social, political and economic frameworks, the book gets to grip with today′s new journalism by understanding its historical threats and remembering its continuing resilience and ability to change with the times. In considering new forms of journalistic practice the book covers important topics such as: • truth in the new journalism • the changing identity of the journalist • the economic implications for the industry • the impact on the relationship between the journalist and their audience • the legal framework of doing journalism online. Vibrant in style and accessible to all, Digital Journalism is a captivating read for anyone looking to understand the advent of a new journalism that has been altered by the latest digital technologies.
Digital Journalism and the Facilitation of Hate (Disruptions)
by Gregory P. PerreaultDigital Journalism and the Facilitation of Hate explores the process by which digital journalists manage the coverage of hate speech and "hate groups," and considers how digital journalists can best avoid having their work used to lend legitimacy to hate. Leaning on more than 200 interviews with digital journalists over the past three years, this book first lays the foundation by discussing the essential values held by digital journalists, including how they define journalism; what values they consider essential to the field; and how they practice their trade. Perreault considers the problem of defining "hate" and "hate groups" by the media, acknowledging journalism’s role in perpetuating hate through its continued ideological coverage of marginalized groups. Case studies, including the January 6 U.S. Capitol siege, the GamerGate controversy, and the Unite the Right rally in Charlottesville, help to elaborate on this problem and illustrate potential solutions. Digital Journalism and the Facilitation of Hate draws attention to the tactics of white nationalists in leveraging digital journalism and suggests ways in which digital journalists can more effectively manage their reporting on hate. Offering a valuable, empirical insight into the relationship between digital journalism and hate, this book will be of interest to students, scholars, and professionals of social and digital media, sociology, and journalism.
Digital Journalism in China (Disruptions)
by Shixin Ivy ZhangThis edited collection brings together journalism scholars from mainland China, Hong Kong, the UK and Australia to address a variety of pressing issues and challenges facing digital journalism in China today. While China shares certain affinities with the digital disruption of media in other settings, its experience and articulation of change is ultimately unique. This volume explores the implications of digital media technologies for journalists’ professional practice, news users’ consumption and engagement with news, as well as the shifting institutional, organizational and financial structures of news media. Drawing on case studies and quantitative and qualitative approaches, contributors address questions concerning: whether China is witnessing ‘disruptive’ or ‘sustainable’ journalism; if, and in what ways, digital technologies may disrupt journalism; and whether Chinese digital journalism converges with or diverges from Western experiences of digital journalism. Digital Journalism in China is an important addition to the literature on digital journalism, comparative media analysis, the Chinese Communist Party’s social media strategies, tabloidization trends, and the conflict between newsroom and classroom in journalism education, and will be of interest to advanced students, scholars, and practitioners alike.
Digital Legend and Belief: The Slender Man, Folklore, and the Media
by Andrew PeckThe internet brings new urgency to the study of folklore. The digital networks we use daily amplify legends' capacity to spread swiftly, define threats, and inform action. Using the case of a particularly popular digital bogeyman known as the Slender Man, Andrew Peck brings the study of legends into the twenty-first century. Peck explains not only how legends circulate in the digital swirl of the internet but also how the internet affects how legends seep into our offline lives and into the mass media we consume. What happens, he asks, when legends go online? How does the internet enable the creation of new legends? How do these ideas go viral? How do tradition and technology interact to construct collaborative beliefs? Peck argues that the story of the Slender Man is really a story about the changing nature of belief in the age of the internet. Widely adopted digital technologies, from smartphones to social media, offer vast potential for extending traditional and expressive social behaviors in new ways. As such, understanding the online landscape of contemporary folklore is crucial for grasping the formation and circulation of belief in the digital age. Ultimately, Peck argues that advancing our comprehension of legends online can help us better understand how similar belief genres like fake news, conspiracy theories, hoaxes, rumors, meme culture, and anti-expert movements are enabled by digital media.
Digital Literacy and Inclusion: Stories, Platforms, Communities
by Danica RadovanovićAmid the opportunities and challenges we face at the dawn of the fifth industrial revolution, Digital Literacy and Inclusion presents a carefully curated selection of case studies, theories, research, and best practices based on digital literacy as a prerequisite for effective digital inclusion.More than a dozen experts provide deep insights in stories, research reports, and geographical studies of digital literacy and inclusion models, all from a multi-disciplinary perspective that includes engineering, social sciences, and education. Digital Literacy and Inclusion also highlights a showcase of real-world digital literacy initiatives that have been adopted by communities of practice around the globe.Contributors explore myriad aspects and modalities of digital literacy: digital skills related to creativity, urban data literacy, digital citizenship skills, digital literacy in education, connectivity literacy, online safety skills, problem-solving and critical-thinking digital skills, data literacy skills, mobile digital literacy, algorithmic digital skills, digital health skills, etc. They share the principles and techniques behind successful initiatives and examine the dynamics and structures that enable communities to achieve digital literacy efficiently and sustainably. Their practical solutions, propositions, and findings provide theoretically grounded and evidence-based facts that inform interventions intended to ensure that all citizens have and can enhance their digital literacy while meaningfully and responsibly participating in the digital economy and society.The ideas and histories in this book will appeal to scholars and researchers in the social sciences, engineering, education, sustainable digital technologies, and transformation, and will also be of interest to practitioners in industry, policy, and government.
Digital Literacy and Socio-Cultural Acceptance of ICT in Developing Countries
by Emmanuel Eilu Rehema Baguma John Soren Pettersson Ganesh D. BhutkarThis book discusses the role of human computer interaction (HCI) design in fostering digital literacy and promoting socio-cultural acceptance and usage of the latest ICT innovations in developing countries. The book presents techniques, theories, case studies, and methodologies in HCI design approaches that have been used to foster digital literacy, break the socio-cultural barriers to ICT adoption, and promote the widespread usage of the latest innovations in the health, agriculture, economic, education and social sectors in developing countries. The authors provide insights on how crossing disciplines in HCI such as usability design, user centered design, user experience, anticipated user experience, technology acceptance design, persuasive design, philosophical designs, motivational design, social-cultural oriented designs, and other HCI design approaches have promoted digital literacy and stimulated socio-cultural acceptance and the usage of the latest ICT innovations. The book is relevant in academic, industry and government.Presents theoretical, practical, and socio-cultural approaches to digital literacy challenges in developing countries;Discusses recent ICT and HCI innovations used to transform the health, agriculture, economic, education and social sectors in developing countries;Provides insights on design opportunities and challenges presented in countries where digital literacy is very low and with complex socio-cultural dynamics.
Digital Literacy for Technical Communication: 21st Century Theory and Practice
by Rachel SpilkaDigital Literacy for Technical Communication helps technical communicators make better sense of technology’s impact on their work, so they can identify new ways to adapt, adjust, and evolve, fulfilling their own professional potential. This collection is comprised of three sections, each designed to explore answers to these questions: How has technical communication work changed in response to the current (digital) writing environment? What is important, foundational knowledge in our field that all technical communicators need to learn? How can we revise past theories or develop new ones to better understand how technology has transformed our work? Bringing together highly-regarded specialists in digital literacy, this anthology will serve as an indispensible resource for scholars, students, and practitioners. It illuminates technology’s impact on their work and prepares them to respond to the constant changes and challenges in the new digital universe.
Digital Marketing Outreach: The Future of Marketing Practices
by Kavita Sharma Swati AggarwalThis book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favorable brand image for organisations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of growth. An important contribution to the study of new and emerging marketing practices, the book will be indispensable for students, researchers and teachers of communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behaviour.
Digital Marketing with Drupal: The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal
by Jose Fernandes Dries BuytaertSupercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of DrupalKey FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook DescriptionDrupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is forThis book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.