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Digital Tools in Urban Schools: Mediating a Remix of Learning
by Jabari Mahiri"Today there is massive interest in how digital tools and popular culture are transforming learning out of school and lots of dismay at how digitally lost our schools are. Jabari Mahiri works his usual magic and here shows us how to cross this divide in a solidly grounded and beautifully written book. " ---James Paul Gee, Fulton Presidential Professor of Literacy Studies, Arizona State University "Digital Tools in Urban Schoolsis a profoundly sobering yet inspiring depiction of the potential for committed educators to change the lives of urban youth, with the assistance of a new set of technical capabilities. " ---Mimi Ito, Professor in Residence and MacArthur Foundation Chair in Digital Media and Learning, Departments of Informatics and Anthropology, University of California, Irvine "An uplifting book that addresses a critical gap in existing literature by providing rich and important insights into ways teachers, administrators, and members of the wider community can work together with students previously alienated---even excluded---from formal education to enhance classroom learning with appropriate digital tools and achieve inspiring results under challenging circumstances. " ---Colin Lankshear, James Cook University, and Michele Knobel, Montclair State University Digital Tools in Urban Schoolsdemonstrates significant ways in which high school teachers in the complex educational setting of an urban public high school in northern California extended their own professional learning to revitalize learning in their classrooms. Through a novel research collaboration between a university and this public school, these teachers were supported and guided in developing the skills necessary to take greater advantage of new media and new information sources to increase student learning while making connections to their relevant experiences and interests. Jabari Mahiri draws on extensive qualitative data---including blogs, podcasts, and other digital media---to document, describe, and analyze how the learning of both students and teachers was dramatically transformed as they utilized digital media in their classrooms. Digital Tools in Urban Schoolswill interest instructional leaders and participants in teacher preparation and professional development programs, education and social science researchers and scholars, graduate and undergraduate programs and classes emphasizing literacy and learning, and those focused on urban education issues and conditions.
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (Routledge Studies in Marketing)
by Pantea Foroudi Maria Teresa CuomoTechnological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (Routledge Studies in Marketing)
by Pantea Foroudi Maria Teresa CuomoTechnological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Digital Transformation and Sustainability of Business
by Dimitrios A Karras Sai Kiran Oruganti Srinesh Singh Thakur Janapati Krishna Chaithanya Sukanya Metta Amit LathigaraIt explores the integration of digital technologies into business models, offering innovative approaches for sustainable growth. This comprehensive guide delves into case studies and strategic frameworks that align digital transformation with environmental and economic sustainability. It presents actionable insights on overcoming challenges, leveraging technology for efficiency, and fostering a competitive edge. Designed for industry leaders, researchers, and policymakers, the book provides evidence-based strategies supported by real-world applications, making it an essential resource for those looking to drive meaningful change in today’s evolving business landscape.
Digital Transformation for Sustainability: ICT-supported Environmental Socio-economic Development (Progress in IS)
by Jorge Marx Gómez Maria Rosa LoriniThis book presents case studies to analyse the relationship between sustainability – environmental, social, institutional and economic – and digital innovation. The respective contributions offer a contextualisation of the main present and future trends concerning these two elements, and present analyses from economic, technical, managerial, and social perspectives alike. The individual sections of the book focus on interactions between sustainability and digital innovation in existing organisations and highlight the new opportunities, challenges and threats that may emerge as a result. The contributions are mainly based on case studies and research conducted in Europe and Africa, with a few focusing on Southeast Asia and Central America, and were prepared by experts in the fields of Information Systems, Computer Science, Social Development, and Economics.
Digital Transformation in Higher Education Institutions (EAI/Springer Innovations in Communication and Computing)
by Silvana Secinaro Maria José Sousa Andreia de Bem Machado Francesca Dal Mas Davide CalandraThis book analyzes digital technologies being used in the teaching-learning process. The authors show how the use of AI in higher education can provide personalized education through the automation of administrative teaching tasks, software programs that favor the detection of topics that need reinforcement in the classroom, the guidance and support of students outside the classroom, and the use of data intelligently to teach and support students. In addition, the authors show how to further personalize education with the use of augmented reality, adaptive platforms, intelligent tutor systems, Chatbots, adaptive learning, computer aided instruction, MOOCs, and robotics. The authors answer questions such as: What sustainable educational technologies can be used in the teaching-learning process; How can Blockchain technology and AI be applied in higher education; How can the metaverse be applied in virtual learning environments? The book is relevant to researchers, professionals, andstudents interested in technology and education.
Digital Twin Technologies and Smart Cities (Internet of Things)
by Hamid Jahankhani Amin Hosseinian-Far Maryam Farsi Alireza DaneshkhahThis book provides a holistic perspective on Digital Twin (DT) technologies, and presents cutting-edge research in the field. It assesses the opportunities that DT can offer for smart cities, and covers the requirements for ensuring secure, safe and sustainable smart cities. Further, the book demonstrates that DT and its benefits with regard to: data visualisation, real-time data analytics, and learning leading to improved confidence in decision making;reasoning, monitoring and warning to support accurate diagnostics and prognostics;acting using edge control and what-if analysis; andconnection with back-end business applications hold significant potential for applications in smart cities, by employing a wide range of sensory and data-acquisition systems in various parts of the urban infrastructure. The contributing authors reveal how and why DT technologies that are used for monitoring, visualising, diagnosing and predicting in real-time are vital to cities’ sustainability and efficiency. The concepts outlined in the book represents a city together with all of its infrastructure elements, which communicate with each other in a complex manner. Moreover, securing Internet of Things (IoT) which is one of the key enablers of DT’s is discussed in details and from various perspectives. The book offers an outstanding reference guide for practitioners and researchers in manufacturing, operations research and communications, who are considering digitising some of their assets and related services. It is also a valuable asset for graduate students and academics who are looking to identify research gaps and develop their own proposals for further research.
Digital Universe: The Global Telecommunication Revolution
by Peter B. SeelAn illuminating examination of the benefits and drawbacks of global, digital communication In this newly revised Second Edition of Digital Universe: The Global Telecommunication Revolution, journalism and digital telecommunication expert Peter B. Seel delivers a fascinating and insightful exploration of digital communication technologies and their substantial effects on contemporary life. This book traces the evolution of digital information and communication tools used around the world, from undersea telegraph cables to the newest mobile phones. Digital Universe introduces readers to important inventors, scientists, artists, and thinkers in its discussions of the history and socio-cultural effects of technology adoption. It offers an accessible tour of the global digital universe and provides new perspectives and critical observations on mediated human communication. The book also includes: A thorough introduction to digital communication, the internet, and the origins of the world wide web Comprehensive explorations of telecommunication and media convergence, including the profound effects of the adoption of wired and wireless technologies worldwide Practical discussions of internet control, cyberculture, and dystopian views -- including online censorship, the loss of personal privacy, surveillance capitalism, increasing data hacks, and cyberwarfare The book introduces an original concept, the Tao of Technology, that encourages readers to adopt an enhanced worldview of informed ambivalence toward the diffusion of new telecommunication technologies A new chapter on artificial intelligence (A.I.) explores its application in global telecommunication and examines the biases introduced by its creators In-depth examinations of new technologies, including alternative digital realities such as virtual and augmented realties, and their potential effects on the future of digital communication Perfect for undergraduate and graduate students in journalism, technical communication, speech communication, technology history, sociology, anthropology, computer information systems, and education; it provides the latest data on innovations in telecommunication. The second edition of Digital Universe: The Global Telecommunication Revolution will be an invaluable resource for anyone with an interest in the evolution of the internet, new telecommunication technologies, communication privacy and surveillance, the rise of social media, and the consequences of the diffusion of information and communication technologies.
Digital Unsettling: Decoloniality and Dispossession in the Age of Social Media (Critical Cultural Communication)
by Sahana Udupa Ethiraj Gabriel DattatreyanHow digital networks are positioned within the enduring structures of colonialityThe revolutionary aspirations that fueled decolonization circulated on paper—as pamphlets, leaflets, handbills, and brochures. Now—as evidenced by movements from the Arab Spring to Black Lives Matter—revolutions, protests, and political dissidence are profoundly shaped by information circulating through digital networks. Digital Unsettling is a critical exploration of digitalization that puts contemporary “decolonizing” movements into conversation with theorizations of digital communication. Sahana Udupa and Ethiraj Gabriel Dattatreyan interrogate the forms, forces, and processes that have reinforced neocolonial relations within contemporary digital environments, at a time when digital networks—and the agendas and actions they proffer—have unsettled entrenched hierarchies in unforeseen ways. Digital Unsettling examines events—the toppling of statues in the UK, the proliferation of #BLM activism globally, the rise of Hindu nationalists in North America, the trolling of academics, among others—and how they circulated online and across national boundaries. In doing so, Udupa and Dattatreyan demonstrate how the internet has become the key site for an invigorated anticolonial internationalism, but has simultaneously augmented conditions of racial hierarchy within nations, in the international order, and in the liminal spaces that shape human migration and the lives of those that are on the move. Digital Unsettling establishes a critical framework for placing digitalization within the longue durée of coloniality, while also revealing the complex ways in which the internet is entwined with persistent global calls for decolonization.
Digital Video Recorders: DVRs Changing TV and Advertising Forever
by Jimmy SchaefflerFour specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion. "Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.
Digital Whistleblowing Platforms in Journalism: Encrypting Leaks
by Philip Di SalvoThis book analyzes whistleblowing platforms and the adoption of encryption tools in journalism. Whistleblowing platforms are becoming an important phenomenon for journalism in this era and offer safer solutions for communicating with whistleblowers and obtaining leaks. WikiLeaks and the Snowden case have been powerful game changers for today’s journalism, showing the potentials of and needs for encryption for journalistic purposes, together with the perils of surveillance. Whistleblowing platforms are also an interesting example of journalists and hackers coming together to support investigations with new tools and practices. The book introduces this phenomenon and features a qualitative study about whistleblowing platforms and their adoption in the journalistic field.
Digital Writing: A Guide to Writing for Social Media and the Web
by Dan LawrenceThis concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.
Digital and Social Media Marketing: A Results-Driven Approach
by Ana Cruz Gordon Fletcher Aleksej Heinze Alex FentonNow in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization
by David Livermore&“In times like these, it&’s easy to throw up our hands and conclude that we just can&’t get along. But Livermore shows how we can do better.&” —Daniel H. Pink, #1 New York Times–bestselling author of Drive The divides between us seem to keep growing no matter the issue—politics, race relations, religion, and the list goes on. How can we bridge our divides without forcing everyone to conform to the same thinking and behavior? Cultural intelligence, a scientific model originally designed for working with people from different cultures, is ideally suited to bridge our polarizing differences. Here, David Livermore, the leading expert in the field, teaches us how to use the method he has taught global executives and foreign diplomats to navigate difficult conversations with anyone. Livermore uses his renowned work in cultural intelligence to address such everyday challenges as: How should I respond to a racist comment? What should I do when someone is completely closed to a different perspective? How can I persuade polarized groups to move beyond &“agree to disagree&”? How do I handle the emotional fatigue that comes with polarizing conversations and relationships? Digital, Diverse & Divided combines groundbreaking research, riveting stories, and proven practical strategies to build a more culturally intelligent—and less stressful—world. &“What can each of us do to address what feels like an intractable problem in our organizations and communities—polarization? David Livermore shares what he has learned from his own research and journey about what it takes to develop cultural intelligence.&” —Linda A. Hill, PhD, Professor, Harvard Business School, and coauthor of Collective Genius
Digital-Native News and the Remaking of Latin American Mainstream and Alternative Journalism (Disruptions)
by Summer HarlowDigital-Native News and the Remaking of Latin American Mainstream and Alternative Journalism explores the rise of independent, digital-native news outlets in Latin America and their role in social change, protest participation, and the refinement of the concept of "alternative" media. Drawing upon a decade of original research, including interviews, surveys, focus groups, and content analyses, this book questions how the emergence of online-native news sites in Latin America is redefining our understanding of what it means to be mainstream and what it means to be alternative. By analyzing a wide range of elements, from business models and audience behaviors to social media use and the role of gender, this text examines how these sites are challenging traditional, hegemonic mainstream news media and its service to political and economic elites. The result is a discerning investigation into the new brand of journalism these sites have innovated. This insightful study will be of interest to journalism, communication, and Latin American scholars, particularly those interested in how technology is moulding journalistic practices and changing conceptions of journalism itself.
Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia (Palgrave Studies in Journalism and the Global South)
by Vanessa de Macedo Higgins JoyceThis book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.
Digital: Fooling the Five Eyes (Routledge Studies in Conflict, Security and Technology)
by Melissa-Ellen DowlingThis book offers an interdisciplinary insight into the key debates around information warfare in the digital age and argues that transnational cooperation can mitigate the threat.States and societies are increasingly vulnerable to cyber-enabled information operations. From efforts to divide nations, undermine public policy, manipulate elections, and generate social discord, malign actors use the online realm to wreak havoc on our offline lives. The book explores the digital disinformation dilemma that confronts liberal democracies, reflecting on shared socio-political challenges and solutions to contemporary information operations amongst the Five Eyes states and beyond. The work aims to generate a holistic human-centric perspective on the challenges of digital (dis)information operations through interdisciplinary insight into shared challenges and solutions to contemporary information warfare. Together, these perspectives enable us to more effectively identify opportunities to address the challenge and increase the potential to enrich international collaborative efforts to safeguard liberal democracies from threats to their information environments.This book will be of much interest to students of information warfare, intelligence studies, foreign policy and International Relations.
Digitale Bildverarbeitung: Grundkurs mit neuronalen Netzen und MATLAB®-Praktikum
by Martin WernerDas Buch Digitale Bildverarbeitung gibt Einblicke in typische Methoden und Anwendungen. Es liefert eine solide Grundlage für die spätere fachliche Vertiefung. Dem einführenden Charakter entsprechend, steht exemplarisches, aktives Lernen an Beispielen und Übungen mit MATLAB® im Vordergrund. Wiederholungsfragen und kurze Aufgaben mit vollständigen Lösungen sowie viele Programmbeispiele mit Online-Ressourcen unterstützen den Lernerfolg. Ein PC mit MATLAB® und der Image Processing Toolbox wird vorausgesetzt.
Digitale Filter: Theorie und Praxis mit AVR-Mikrocontrollern
by Herrad Schmidt Manfred Schwabl-SchmidtWie digitale Filter nicht nur nach Rezept, sondern eigenschöpferisch konstruiert werden können, zeigt das Buch anschaulich. Da diese Konstruktion nur mit guten Theoriekenntnissen möglich ist, wird die erforderliche Theorie unter Einsatz graphischer Methoden und mit vielen sorgfältig ausgewählten und durchgerechneten Beispielen transparent und leicht verständlich dargestellt. Zudem werden Methoden und Tricks aus der Praxis vermittelt, derer man sich bei der Realisierung digitaler Filter mit Mikrocontrollern bedienen muss, um einsatzfähige Programme zu erhalten. Der Inhalt ist in sich abgeschlossen, weitere Kenntnisse etwa über analoge Filter und weitere Hilfsmittel werden nicht benötigt.
Digitale Kulturkommunikation: Grundlagen, Strategien und praktische Umsetzung
by Christian HolstDieses Buch gibt einen Überblick über die Chancen und Risiken der digitalen Kommunikation für Kultureinrichtungen. Im ersten Teil werden die Besonderheiten der digitalen Kommunikation gegenüber analoger Kommunikation erklärt. Der zweite Teil beschäftigt sich mit Strategien und Techniken der digitalen Kommunikation und diskutiert, welche der einschlägigen Konzepte in welcher Weise auch im Kulturbereich angewendet werden können. Der dritte Teil schließlich gibt einen Überblick über die aktuellen Anwendungsfelder und Tools der digitalen Kommunikation sowie deren Chancen und Risiken. Hierbei werden viele erfolgreiche Anwendungsbeispiele aus dem Kultursektor herangezogen.
Digitale Medien im Unternehmen
by Gerald Lembke Nadine SoyezDigitale Medien sind aus den verschiedenen Funktionsbereichen eines Unternehmens nicht mehr wegzudenken: das Marketing erfolgt zunehmend crossmedial, der Vertrieb international und auf digitalem Wege. Häufig werden digitale Medien in Unternehmen jedoch wenig systematisch, dafür aber aktionistisch eingeführt. Das Buch stellt viele Ansätze vor, die den Einstieg in und die Optimierung von digitalen Nutzungskonzepten und Geschäftsmodellen bei geringem Aufwand ermöglichen. Mit konkreten Anleitungen und Umsetzungsbeispielen aus der Unternehmenspraxis.
Digitale Signalverarbeitung mit MATLAB®: Grundkurs mit 16 ausführlichen Versuchen (Studium Technik Ser.)
by Martin WernerDas Buch führt in die Grundlagen und Anwendungen der digitalen Signalverarbeitung durch praktische MATLAB®-Übungen am PC ein. Angeboten werden 16 Versuche mit klaren Lernzielen, ausführlichen Einführungen und erklärenden Lösungen. Die Versuchsvorbereitungen bauen idealerweise auf erste Erfahrungen aus einer einführenden Lehrveranstaltung in Signale und Systeme auf. Ein PC mit dem Programmpaket MATLAB® mit der Signal Processing Toolbox wird vorausgesetzt. Nützliche MATLAB®-Werkzeuge werden einbezogen, so dass das Gelernte unmittelbar in die Praxis übertragen werden kann. Die Programme und Datensätze zum Buch sind auf der Produktseite der Verlagshomepage kostenlos verfügbar.
Digitale Transformation und Agilität in der Praxis: Veränderungsbereitschaft in Unternehmen fördern durch Background-Personality-Management
by Winfried NeunDieses Buch zeigt, wie Unternehmen in Transformationsprozessen mithilfe eines Background-Personality-Managements interne Widerstände überwinden und die Veränderungsbereitschaft steigern können. Die Background Personality ist die Persönlichkeitsstruktur, die Organisationen oder Unternehmen mit ihren individuellen Merkmalen prägt, sich verfestigt und damit zu einem Motivations- oder Demotivationsfaktor werden kann. Aber: Durch eine professionelle und agile Herangehensweise kann man sie aktiv gestalten und verändern.In dieser praktischen Anleitung erfahren Sie, wie Sie die Background Personality als Erfolgstreiber in der digitalen Transformation nutzen können und wie Sie Ihre Organisation durch gezieltes, fachgebietsübergreifendes Querdenken für den digitalen Wandel sensibilisieren und ihn umsetzen. Dabei werden die Grundlagen für die Steuerung und Bearbeitung der Background Personality vermittelt, die Herausforderungen an Projektbeispielen beschrieben und konkrete Tipps für die Praxis gegeben. Ein hilfreicher Leitfaden für Führungskräfte in Unternehmen, NGOs und politische Organisationen.
Digitale Wahlkämpfe: Politische Kommunikation im Bundestagswahlkampf 2021
by Martin Fuchs Martin MotzkauDer Sammelband beleuchtet die verschiedenen Folgen zunehmender digitaler Wahlkämpfe anhand der Bundestagswahl 2021 für Politik, Journalismus und Gesellschaft. Darüber hinaus ermöglichen die Erkenntnisse einen Blick in die Zukunft des digitalen Campaignings. Der digitale Wandel und die damit verbundenen Möglichkeiten für die politische Kommunikation werden die Wahlkämpfe der Zukunft immer stärker beeinflussen.Politische Challenges auf TikTok, Begleitung der TV-Trielle auf Twitter oder Haustürgespräche in der Dating-App – ein Wahlkampf ohne digitale Plattformen und Formate ist heute undenkbar. Entsprechend erhöhen Parteien, Spitzenkandidat*innen und andere politische Akteure ihre Budgets für den Online-Wahlkampf und professionalisieren Personal und Strukturen, um die Wähler*innen noch effizienter zu erreichen und zu mobilisieren. Im Bundestagswahlkampf 2021 beschleunigte die Corona-Pandemie diesen Trend, da traditionelle Wahlkampfveranstaltungen auf Marktplätzen oder in Hallen aufgrund der Maßnahmen zur Bekämpfung des Virus kaum möglich waren. Die Parteien und Kandidat*innen waren noch stärker auf digitale Plattformen angewiesen und die Strategien entsprechend detailreicher als in den Jahren zuvor.
Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
by Ralf T. Kreutzer Karl-Heinz LandDie Herausforderungen, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf das Internet und der Entstehung von Big Data in Verbindung mit leistungsstarken Cloud-Technologien auf uns zukommen werden, sind gewaltig. Wissen Sie, welche Gefahren und Chancen mit der zunehmenden Digitalisierung von Produkten und Services einhergehen, welche Macht den sozialen Medien innewohnt und wie diese bestehende Geschäftsmodelle aushebeln und Marken gefährden - aber auch zum globalen Erfolg verhelfen können? Ralf T. Kreutzer und Karl-Heinz Land liefern Ihnen konkrete Anregungen, um die Kreativität zu fördern und Lösungsprozesse im Unternehmen anzustoßen. Sie bieten wertvolle Hilfestellungen und Denkanstöße, informieren über Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler von Unternehmen noch verzeiht.