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A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade
by Will StorrIn this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade
by Will StorrIn this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade
by Will StorrIn this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
A Story to Save Your Life: Communication and Culture in Migrants' Search for Asylum
by Sarah BishopA young woman flees violence in Mexico and seeks protection in the United States—only to be trafficked as a domestic worker in the Bronx. A decorated immigration judge leaves his post when the policies he proudly upheld capsize in the wake of political turmoil. A Gambian translator who was granted asylum herself talks with other African women about how immigration officers expect victims of torture to behave. A border patrol officer begins to question the training that instructs him to treat the children he finds in the Arizona desert like criminals.Through these and other powerful firsthand accounts, A Story to Save Your Life offers new insight into the harrowing realities of seeking protection in the United States. Sarah C. Bishop argues that cultural differences in communication shape every stage of the asylum process, playing a major but unexamined role. Migrants fleeing persecution must reconstruct the details of their lives so governmental authorities can determine whether their experiences justify protection. However, Bishop shows, many factors influence whether an applicant is perceived as credible, from the effects of trauma on the ability to recount an experience chronologically to culturally rooted nonverbal behaviors and displays of emotion. For asylum seekers, harnessing the power of autobiographical storytelling can mean the difference between life and death. A Story to Save Your Life emphasizes how memory, communication, and culture intertwine in migrants’ search for safety.
A Student Workbook for Public Speaking: Speak From the Heart
by Dr Deanna L. Fassett Dr Keith NainbyA Student Workbook for Public Speaking: Speak from the Heart asks students to think critically about the speech-making process while building their mastery of the fundamental practical skills of public speaking through a series of exercises and activities. Nineteen brief chapters cover the essentials of public speaking including selecting a topic, researching your topic, organizing your topic, overcoming speech anxiety, and delivering informative, persuasive, and special occasion speeches. Each chapter includes a concise introduction to the most important skills and concepts related to each chapter topic, and offers opportunities for critical reflection on how to use each aspect of public speaking appropriately and effectively. Each chapter is paired with an activity, checklist, or worksheet that students may use to develop their speeches, assess their performance, and chart their progress in becoming competent public speakers.
A Study on Radio Access Technology Selection Algorithms (SpringerBriefs in Electrical and Computer Engineering)
by Leijia Wu Kumbesan SandrasegaranThis book discusses the basic idea of Common Radio Resource Management (CRRM), especially on the Radio Access Technologies selection part of CRRM. It introduces two interaction functions (information reporting function and RRM decision support function) and four interaction degrees (from low to very high) of CRRM. Four possible CRRM topologies (CRRM server, integrated CRRM, Hierarchical CRRM, and CRRM in user terminals) are described. The book presents different Radio Access Technologies selection algorithms, including single criterion and multiple criteria based algorithms are presented and compares them. Finally, the book analyses the advantages and disadvantages of the different selection algorithms.
A Survey on Coordinated Power Management in Multi-Tenant Data Centers
by Thant Zin Oo Nguyen H. Tran Shaolei Ren Choong Seon HongThis book investigates the coordinated power management of multi-tenant data centers that account for a large portion of the data center industry. The authors include discussion of their quick growth and their electricity consumption, which has huge economic and environmental impacts. This book covers the various coordinated management solutions in the existing literature focusing on efficiency, sustainability, and demand response aspects. First, the authors provide a background on the multi-tenant data center covering the stake holders, components, power infrastructure, and energy usage. Then, each power management mechanism is described in terms of motivation, problem formulation, challenges and solution.
A Survival Guide to the Misinformation Age: Scientific Habits of Mind
by David J. HelfandLearning how to tell news from fake news from fake fake news: An &“important and timely&” book on protecting ourselves, and society, from the infodemic (Library Journal). We have billions of bytes of data at our fingertips. But how much of it is misinformation—or even disinformation? A lot of it is, and your search engine can&’t tell the difference. As a result, an avalanche of misinformation threatens to overwhelm the discourse we so desperately need to address complex social problems such as climate change, the food and water crises, biodiversity collapse, and emerging threats to public health. This book provides an inoculation against the misinformation epidemic by cultivating scientific habits of mind. Anyone can do it—indeed, everyone must do it if our species is to survive on this crowded and finite planet. This survival guide supplies an essential set of apps for the prefrontal cortex while making science both accessible and entertaining. It will dissolve your fear of numbers, demystify graphs, and elucidate the key concepts of probability, all while celebrating the precise use of language and logic. David Helfand, one of our nation&’s leading astronomers and science educators, has taught scientific habits of mind to generations in the classroom, where he continues to wage a provocative battle against sloppy thinking and the encroachment of misinformation. &“Provides a vital antidote to the ills of misinformation by teaching systematic and rigorous scientific reasoning.&” —The Times Literary Supplement
A Swear A Day: A Daily Dose of Rude Words and Profanities
by Sid FinchNever be lost for dirty words again with an insult for every day of the year If you've ever been angry at your commute, stubbed your toe or broken a glass, swearing can help you vent and make you feel just a little bit better. Now you can get creative with your expletives with this witty collection of vulgar and versatile words. In this side-splitting little book, you will be armed with a swear word for every occasion, and ready to curse whatever life throws at you. Learn a new profanity each day, broaden your rude vocabulary and express yourself in new and entertaining ways. With well-known swear words, dirty phrases from the past, and insults in foreign languages, this book is complete with all the things you've ever wanted to say but didn't have the words for. The perfect book for a foul-mouthed friend, A Swear A Day is the hilarious way to say what you're really thinking.
A Swear A Day: A Daily Dose of Rude Words and Profanities
by Sid FinchNever be lost for dirty words again with an insult for every day of the year If you've ever been angry at your commute, stubbed your toe or broken a glass, swearing can help you vent and make you feel just a little bit better. Now you can get creative with your expletives with this witty collection of vulgar and versatile words. In this side-splitting little book, you will be armed with a swear word for every occasion, and ready to curse whatever life throws at you. Learn a new profanity each day, broaden your rude vocabulary and express yourself in new and entertaining ways. With well-known swear words, dirty phrases from the past, and insults in foreign languages, this book is complete with all the things you've ever wanted to say but didn't have the words for. The perfect book for a foul-mouthed friend, A Swear A Day is the hilarious way to say what you're really thinking.
A Systemic Functional Grammar of Chinese Nominal Groups: A Text-Based Approach (The M.A.K. Halliday Library Functional Linguistics Series)
by Jing FangThis book describes the grammar of Chinese nominal groups for the purpose of text analysis, drawing upon Halliday’s systemic functional linguistics (SFL) model. Exploring the metafunctional grammatical resources in nominal groups, the book provides a new perspective on conducting text analysis by focusing on the metafunctions performed by various elements in the nominal group. The observations on nominal groups presented here are based on both a working corpus of 180 texts of various types and a large referential corpus of over 16 billion tokens. With clear descriptions of the terminology used, the book presents a case study at the end of each major chapter, which demonstrates how the grammatical resources discussed can be applied to the delicate analysis of authentic texts. This monograph is more than a grammar book, for it offers a new way to engage with a text microscopically and enables readers to approach and analyse a text by focusing on grammatical units below the clause level. The book provides an accessible and valuable resource for readers who are interested in SFL-based typological description, text analysis, translation studies between English and Chinese, English–Chinese comparative linguistic studies, and Chinese language teaching and learning.
A Systems Approach to Small Group Interaction (8th edition)
by Stewart L. TubbsThis book explores the myriad ways in which groups and teams can be used to help achieve successful results.
A Teacher's Guide to Special Education
by David Bateman Jenifer ClineDespite the prevalence of students with disabilities in the general education classroom, few teachers receive training on how to meet these students' needs or how to navigate Despite the prevalence of students with disabilities in the general education classroom, few teachers receive training on how to meet these students' needs or how to navigate the legally mandated processes enumerated in the Individuals with Disabilities Education Act (IDEA). What is their role? What are their responsibilities? What are the roles and rights of parents? And what must all teachers do to ensure that students with disabilities and other special needs receive the quality education they're entitled to? In this practical reference, David F. Bateman--bestselling author of A Principal's Guide to Special Education --and special education administrator Jenifer L. Cline clarify what general education teachers need to know about special education law and processes and provide a guide to instructional best practices for the inclusive classroom. Topics covered include The pre-referral, referral, and evaluation processes Individualized education programs (IEPs) and the parties involved Accommodations for students who do not quality for special education, including those covered by Section 504 Transition from preK to K-12 and from high school to postschool life Classroom management and student behavior Educational frameworks, instructional strategies, and service delivery options Assessment, grades, graduation, and diplomas The breadth of coverage in this book, along with its practical examples, action steps, and appendixes covering key terms and definitions will provide the foundation all K-12 teachers need to successfully instruct and support students receiving special education services. It's an indispensable resource for every general education classroom. the legally mandated processes enumerated in the Individuals with Disabilities Education Act (IDEA). What is their role? What are their responsibilities? What are the roles and rights of parents? And what must all teachers do to ensure that students with disabilities and other special needs receive the quality education they're entitled to? In this practical reference, David F. Bateman--bestselling author of A Principal's Guide to Special Education --and special education administrator Jenifer L. Cline clarify what general education teachers need to know about special education law and processes and provide a guide to instructional best practices for the inclusive classroom. Topics covered include The pre-referral, referral, and evaluation processes Individualized education programs (IEPs) and the parties involved Accommodations for students who do not quality for special education, including those covered by Section 504 Transition from preK to K-12 and from high school to postschool life Classroom management and student behavior Educational frameworks, instructional strategies, and service delivery options Assessment, grades, graduation, and diplomas The breadth of coverage in this book, along with its practical examples, action steps, and appendixes covering key terms and definitions will provide the foundation all K-12 teachers need to successfully instruct and support students receiving special education services. It's an indispensable resource for every general education classroom.
A Textbook of Optics
by Suresh Chandra Mohit Kumar SharmaThis book is designed to serve as a textbook for courses offered to upper-undergraduate students enrolled in physics and explains the broad spectrum of optics in a student-friendly way. The textbook covers the entire syllabi of the undergraduate courses being taught at both national and international universities including adequate details of mathematical expressions to help students understand the subject matter. The topics covered in this book are reflection, refraction, cardinal points, interference, Fresnel diffraction, Fraunhofer diffraction, lasers and holography, fiber optics, etc. This book explains each topic in a simple and lucid language with the help of solved problems. Exercises with multiple choice questions have been given at the end of each chapter for self-assessment. The detailed coverage and pedagogical tools make this an ideal textbook for students and researchers enrolled in senior undergraduate and beginning postgraduate physics students.
A Textbook on ATM Telecommunications: Principles and Implementation
by P. S. NeelakantaWith quantum leaps in science and technology occurring at breakneck speed, professionals in virtually every field face a daunting task-practicing their discipline while keeping abreast of new advances and applications in their filed. In no field is this more applicable than in the rapidly growing field of telecommunications engineering. Practicing engineers who work with ATM technology on a daily basis must not only keep their skill sharp in areas such as ATM network interfaces, protocols, and standards, but they must also stay informed, about new classes of ATM applications.A Textbook on ATM Telecommunications gives active telecommunications engineers the advantage they need to stay sharp in their field. From the very basics of ATM to state-of-the-art applications, it covers the gamut of topics related to this intriguing switching and multiplexing strategy. Starting with an introduction to telecommunications, this text combines the theory underlying broadband communications technology with applied practical instruction and lessons gleaned from industry. The author covers fundamental communications and network theory, followed by applied ATM networking. Each chapter includes design exercises as well as worked examples .A Textbook on ATM Telecommunications includes examples of design and implementation-making it an ideal took for both aspiring and practicing telecommunication professionals.Features
A Theory of Contemporary Rhetoric
by Richard AndrewsA Theory of Contemporary Rhetoric describes, explains, and argues the overarching theory of contemporary rhetoric. This current view of rhetoric brings together themes in the communication arts, including political literary criticism; bi- and multi-lingualism; multimodality; framing as an artistic and sociological device for composition and interpretation; literacy in the digital age; and the division between fiction and ‘non-fiction’ in language/literature studies. Chapters explore the implications of rhetoric for particular aspects of the field. Discussions throughout the book provide illustrations that ground the material in practice. As an overarching theory in the communication arts, rhetoric is elegant as a theoretical solution and simple as a practical one. It asks such questions as who is speaking/writing/composing? to whom? why? what is being conveyed? and how is it being conveyed? Acknowledging the dirth of recent works addressing the theory of rhetoric, this book aims to fill the existing theoretical gap and at the same time move the field of language/literature studies forward into new territory. It provides the keynote theoretical guide for a generation of teachers, teacher educators and researchers in the fields of English as a subject; English as a second, foreign or additional language; and language study in general.
A Thread Across the Ocean: The Heroic Story of the Transatlantic Cable
by John Steele GordonToday, in a world in which news flashes around the globe in an instant, time lags are inconceivable. In the mid-nineteenth century, however, they were a fact of life. The United States was remote from Europe, the center of world affairs, and communication was only as quick as the fastest ship could cross the Atlantic. Instant contact seemed as unlikely then as walking on the moon did in the 1950s. The Civil War had barely ended, however, when the Old and New Worlds had been united by the successful laying of a telegraph cable that spanned the Atlantic in 1866. A Thread Across the Ocean chronicles this extraordinary achievement, one of the greatest engineering feats of that century--and perhaps of all time. It was an epic struggle, requiring a decade of effort, numerous failed attempts, millions of dollars in capital, a near disaster at sea, the overcoming of seemingly insurmountable technological problems (many of them entirely unforeseen before work commenced), and uncommon physical, financial, and intellectual courage. In the end. it literally changed the world. The cable was the brainchild and consuming passion of American businessman Cyrus Field, who was only thirty-three when he first conceived the cable project and set out to raise the necessary capital. It attracted a range of luminaries from the start, among them William Thomson (Lord Kelvin), the greatest applied physicist of the century and scientific adviser to the project, and the great English engineer. Isambard Kingdom Brunei, whose ship, the Great Eastern--five times the size of any ship afloat at the time--carried the entire cable on the final attempt in 1866. None of them, however, could have imagined the tribulations they would face. Thirty-four years after the cable was laid, the "American century" began. While the cable did not make this inevitable, it did make it possible. By bringing to life a dramatic and overlooked story in the annals of history and technology, John Steele Gordon sheds fascinating new light on the American saga.
A Time of Our Choosing: America's War in Iraq
by Todd S. PurdumIt was a war like no other the United States had ever fought. It began with the bombing of Saddam Hussein’s bunker and ended with statues of the Iraqi dictator being toppled in downtown Baghdad, and it marked a turning point in America’s relations with its enemies, its allies, and its sense of itself. Yet most Americans experienced the war as impressionistic and often confusing—the story of one battle here, one unit there, a report from one city, then another, without the larger context we so urgently needed. Each reporter had his “slice” of the war, it seemed, but no one had the whole story or the broad view. A Time of Our Choosing fills that gap brilliantly, drawing on the unparalleled resources and reportage of The New York Times. Todd S. Purdum, one of the paper’s most gifted storytellers, traces the war in Iraq from the first rumblings after 9/11, to the diplomatic recriminations at the United Nations, to the battles themselves and their aftermath. He deftly rolls out the whole canvas before our eyes, showing how the individual “slices” fit together into a single, gripping drama. Purdum also explores the complex legacy of America’s near-unilateral action. Since the 9/11 attacks, President George W. Bush has vowed that the United States would confront its enemies “at a time of our choosing,” and Purdum shows in vivid terms what this choice has meant for our now transformed world.
A Torch Kept Lit: Great Lives of the Twentieth Century
by William F. Buckley James RosenWilliam F. Buckley, Jr. remembers--as only he could--the towering figures of the twentieth century in a brilliant and emotionally powerful collection, compiled by acclaimed Fox News correspondent James Rosen.In a half century on the national stage, William F. Buckley, Jr. achieved unique stature as a writer, a celebrity, and the undisputed godfather of modern American conservatism. He kept company with the best and brightest, the sultry and powerful. Ronald Reagan pronounced WFB "perhaps the most influential journalist and intellectual in our era," and his jet-setting life was a who's who of high society, fame, and fortune. Among all his distinctions, which include founding the conservative magazine National Review and hosting the long-running talk show Firing Line, Buckley was also a master of that most elusive art form: the eulogy. He drew on his unrivaled gifts to mourn, celebrate, or seek mercy for the men and women who touched his life and the nation. Now, for the first time, WFB's sweeping judgments of the great figures of his time--presidents and prime ministers, celebrities and scoundrels, intellectuals and guitar gods--are collected in one place. A Torch Kept Lit presents more than fifty of Buckley's best eulogies, drawing on his personal memories and private correspondences and using a novelist's touch to conjure his subjects as he knew them. We are reintroduced, through Buckley's eyes, to the likes of Winston Churchill and Ronald Reagan, Elvis Presley and John Lennon, Truman Capote and Martin Luther King, Jr.Curated by Fox News chief Washington correspondent James Rosen, a Buckley protégé and frequent contributor to National Review, this volumes heds light on a tumultuous period in American history--from World War II to Watergate, the "death" of God to the Grateful Dead--as told in the inimitable voice of one of our most elegant literary stylists.William F. Buckley, Jr. is back--just when we need him most.From the Hardcover edition.
A Translational Sociology: Interdisciplinary Perspectives on Politics and Society (Translation, Politics and Society)
by Esperança BielsaA Translational Sociology provides an interdisciplinary investigation of the key role of translation in society. There is a growing recognition of translation’s intervention in the intellectual history of sociology, in the international reception of social theory, and in approaches to the global literary and academic fields. This book brings attention to aspects of translation that have remained more elusive to sociological interpretation and analysis, investigating translation’s ubiquitous presence in the everyday lives of ordinary people in increasingly multilingual societies and its key intervention in mediating politics within and beyond the nation. In order to challenge a reductive view of translation as a relatively straightforward process of word substitution that is still prevalent in the social sciences, this book proposes and develops a broader definition of translation as a social relation across linguistic difference, a process of transformation that leaves neither its agent nor its object unchanged. The book offers elaborations of the social, cultural and political implications of such an approach, as a broad focus on these various perspectives and their interrelations is needed for a fuller understanding of translation’s significance in the contemporary world. This is key reading for advanced students and researchers of translation studies, social theory, cultural sociology and political sociology.
A Treasury Of Quips, Quotes, And Anecdotes For Preachers And Teachers
by Anthony CastleNeed a thought-provoking quote for class presentation, a speech or paper? This incredible resource is bursting with pithy quotations, insightful proverbs, memorable stories and humorous asides, from people as diverse as Pope John Paul II, Teilhard de Chardin, "Alice in Wonderland" and Christina Rossetti. All are intended to help preachers, teachers, and all searchers and believers find deeper meanings and applications of key areas of life and belief.
A Trip to the Country: by Henriette-Julie de Castelnau, Comtesse de Murat
by Perry Gethner Allison Stedman Henriette-Julie de Castelnau Comtesse De MuratTranslates an important example of late seventeenth-century French hybrid experimental fiction that provided the primary literary backdrop for the first French fairy tales.
A Trip to the Zoo: A Grammar Tales Book to Support Grammar and Language Development in Children (Grammar Tales)
by Jessica HabibPete and Jem are having lots of fun at the zoo, but they both want to see different animals, and are pulling their mother in different directions! Targeting Subject-Verb-Object sentences and regular plurals, this book provides repeated examples of early developing syntax and morphology which will engage and excite the reader while building pre-literacy skills and make learning fun, as well as exposing children to multiple models of the target grammar form. Perfect for a speech and language therapy session, this book is an ideal starting point for targeting client goals and can also be enjoyed at school or home to reinforce what has been taught in the therapy session.
A Turtle's Guide to Introversion
by Ton MakA Turtle's Guide to Introversion is a delightful illustrated gift book that celebrates the wonderful qualities of introverts through the everyday adventures of a turtle.Being an introvert comes with numerous advantages and the occasional woe, and no animal knows that better than the humble turtle hiding in its shell. This book celebrates introverts and their many wonderful, often-underrated qualities.The story is narrated by a lovable turtle who finds socializing tiring, prefers alone time, and recharges through solitude. Each spread features 2-color illustrations of Turtle navigating life alongside a cast of pudgy animal friends. Self-identified introverts, art and comics enthusiasts will love the spare yet resonant text, adorable narrator, and delightful illustrations. This uplifting novelty book is a cute collectible or a sweet anytime gift for a friend.• BESTSELLING BOOK SERIES: Author Ton Mak delivers all the same ingredients as her bestselling book A Sloth's Guide to Mindfulness with a new (adorable) animal protagonist you'll instantly love.• INTROVERTS DESERVE TO BE CELEBRATED: Introverts are having a moment (separately, each one on their own). People are preferring to stay in rather than go out and this book makes it ok to need some alone time.Perfect for:• Introverts, and Extroverts who are secretly Introverts.• People who like turtles.• Fans of quirky comics in the style of Gemma Correll, Jomny Sun, and Yumi Sakugawa.
A Unified Theory of Cats on the Internet
by E.J. WhiteHow cats became the undisputed mascot of the internet. The advertising slogan of the social news site Reddit is "Come for the cats. Stay for the empathy." Journalists and their readers seem to need no explanation for the line, "The internet is made of cats." Everyone understands the joke, but few know how it started. A Unified Theory of Cats on the Internet is the first book to explore the history of how the cat became the internet's best friend. Internet cats can differ in dramatic ways, from the goth cats of Twitter to the glamourpusses of Instagram to the giddy, nonsensical silliness of Nyan Cat. But they all share common traits and values. Bringing together fun anecdotes, thoughtful analyses, and hidden histories of the communities that built the internet, Elyse White shows how japonisme, punk culture, cute culture, and the battle among different communities for the soul of the internet informed the sensibility of online felines. Internet cats offer a playful—and useful—way to understand how culture shapes and is shaped by technology. Western culture has used cats for centuries as symbols of darkness, pathos, and alienation, and the communities that helped build the internet explicitly constructed themselves as outsiders, with snark and alienation at the core of their identity. Thus cats became the sine qua non of cultural literacy for the Extremely Online, not to mention an everyday medium of expression for the rest of us. Whatever direction the internet takes next, the "series of tubes" is likely to remain cat-shaped.