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Diversity & Inclusion in Strategie und Kommunikation: Vielfalt in Konzeption, Kultur und Sprache im Unternehmen
by Annika SchachDieses Buch bietet den ersten umfassenden Gesamtblick auf Diversity & Inclusion (D&I) in der Unternehmenspraxis – von den Grundlagen über Strategie und Maßnahmen bis zur Unternehmenskommunikation. Es richtet sich an alle, die sich professionell mit Vielfalt und Chancengleichheit im Arbeitsalltag beschäftigen und D&I in Organisationen vorantreiben wollen.Diversitätssensible Unternehmen sind wirtschaftlich erfolgreicher und für Bewerber:innen und Mitarbeitende interessant. Aber wie gelingt es, in der strategischen Entwicklung, der Organisationskultur und Kommunikation ein erfolgreiches Umfeld für Vielfalt zu schaffen? Die Autorin entwickelt wissenschaftlich fundierte, praxisnahe Modelle und Handlungsempfehlungen für Diversity & Inclusion und beschreibt den Weg zu einer vielfältigen und respektvollen Arbeitsumgebung anhand konkreter Beispiele.
Diversity Competence: Cultures Don’t Meet, People Do
by Dr Edwin Hoffman Arjan VerdoorenIn today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient. In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges and skills are relevant in a 'superdiverse' world. They demonstrate how the TOPOI model offers an inclusive, communicative approach to analyzing and addressing potential miscommunication. - Addresses controversial topics frankly and clearly without being simplistic. - Discusses theory from several different fields. - Case studies provide practical examples and guidelines. - Companion website with extra case studies and study assignments. The target audience for Diversity Competence includes students, educators and professionals in the fields of communication and media, business, management and leadership, governance and international relations and cooperation.
Diversity Competence: Cultures Don’t Meet, People Do
by Dr Edwin Hoffman Arjan VerdoorenIn today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient. In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges and skills are relevant in a 'superdiverse' world. They demonstrate how the TOPOI model offers an inclusive, communicative approach to analyzing and addressing potential miscommunication. - Addresses controversial topics frankly and clearly without being simplistic. - Discusses theory from several different fields. - Case studies provide practical examples and guidelines. - Companion website with extra case studies and study assignments. The target audience for Diversity Competence includes students, educators and professionals in the fields of communication and media, business, management and leadership, governance and international relations and cooperation.
Diversity and Inclusion in Young Adult Publishing, 1960–1980 (Elements in Publishing and Book Culture)
by Karen Sands-O'ConnorThis Element examines the early years of British Young Adult (YA) publishing at three strategic publishing houses: Penguin, Heinemann and Macmillan. Specifically, it discusses their YA imprints (Penguin Peacocks, Heinemann New Windmills and Macmillan Topliners), all created at a time when the population of Britain was changing and becoming more diverse. Migration of colonial and former colonial subjects from the Caribbean, India, and Africa contributed to a change in the ethnic makeup of Britain, especially in major urban centres such as London, Birmingham and Manchester. While publishing has typically been seen as slow to respond to societal changes in children's literature, all three of these Young Adult imprints attempted to address and include Black British and British Asian readers and characters in their books; ultimately, however, their focus remained on white readers' concerns.
Diversity in U.S. Mass Media
by Catherine A. Luther Naeemah Clark Carolyn Ringer LepreProvides students with clear and up-to-date coverage of the various areas associated with representations of diversity within the mass media Diversity in U.S. Mass Media is designed to help undergraduate and graduate students deepen the conversations around diversity, equity, and inclusion in the media industries. Identifying consistencies and differences in representations of social identity groups in the United States, this comprehensive textbook critically examines a wide range of issues surrounding media portrayals of race, ethnicity, gender, sexual orientation, disability, age, class, and religion. Throughout the text, students are encouraged to contextualize various issues, place one social group within the framework of others, and consider how diverse communities inform and intersect with each other. Now in its third edition, Diversity in U.S. Mass Media addresses ongoing problematic portrayals, highlights recent progress, presents new research studies and observations, and offers innovative approaches for promoting positive change across the media landscape. Two entirely new chapters explore the ways identity-based social movements, Artificial Intelligence (AI), gaming, social media, and social activism construct, challenge, and defend representations of different groups. Updated references and new examples of social group depictions in streaming services and digital media are accompanied by expanded discussion of intersectionality, social activism, creating inclusive learning and working environments, media depictions of mixed-race individuals and couples, and more. Offering fresh insights into the contemporary issues surrounding depictions of social groups in films, television, and the press, Diversity in U.S. Mass Media: Examines the historical evolution and current media depictions of American Indians, African Americans, Latino/Hispanic Americans, Arab Americans, and Asian Americans Helps prepare students in Journalism and Mass Communication programs to work in diverse teams Covers the theoretical foundations of research in mass media representations, including social comparison theory and feminist theory Contains a wealth of real-world examples illustrating the concepts and perspectives discussed in each chapter Includes access to an instructor's website with a test bank, viewing list, exercises, sample syllabi, and other useful pedagogical tools Diversity in U.S. Mass Media, Third Edition, remains an ideal textbook for upper-level undergraduate and graduate courses in Media Communication, Film and Television Studies, Journalism, American Studies, Entertainment and Media Research, and Diversity, Equity, and Inclusion (DEI).
Diversity in der Wirtschaftskommunikation (Europäische Kulturen in der Wirtschaftskommunikation #36)
by Marcus StumpfDiversity bedeutet Vielfalt oder Verschiedenheit. Bezogen auf sozialpolitische Felder bezieht Diversity sich zumeist auf den Schutz der Dimensionen geschlechtliche Identität, sexuelle Orientierung, Religion und Weltanschauung, ethnische Herkunft bzw. Nationalität, Alter sowie körperliche und geistige Verfassung. In Bezug auf diese Anwendungsfelder lässt sich ein konstanter Wandel in der Gesellschaft feststellen. Welche Konsequenzen diese Veränderungen auf die Wirtschaftskommunikation haben und wie Unternehmens- bzw. Marketingkommunikation mit Diversität umgehen, untersuchen die Autorinnen und Autoren dieses Bandes.
Diversity, Equity, and Inclusion in Strategic Communications: Becoming Culturally Proficient Communicators
by Karen Lindsey Lee BushTaking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.
Divided Media: Politics and Mediated Movements in India
by Suruchi MazumdarThis book addresses the complex relationship between India’s evolving, emerging media landscape, the political and economic interests of diverse media actors, and movements opposing contentious issues such as market-based economic reforms and religious nationalism.Through the complexities of mainstream news media and emerging digital culture in the eastern city of Kolkata, this book foregrounds regional and linguistic variations in the studies of media, movements, and politics in India. By focusing on popular movements against agricultural land acquisition in the state of West Bengal, in 2006 and 2007, and contemporary citizen-led activisms, this book captures the tension between mainstream media’s political and commercial logic, movements and digital activisms questioning dominant development and religious nationalist agenda, and the possibilities of political diversity and democratic participation. Situating the study in a multi-hybrid digital space that intimately integrates the old and new media, this book draws on critical, thematic analysis of newspaper coverage, digital qualitative studies of techno-commercial features such as hashtags and viral videos, and extensive interviews. This book proposes the theoretical concept of a hybrid partisan system, and argues that heterogeneity –– the complex, dynamic interaction of commercially-run media’s political alliances, the commercial logic, and hybrid professional norms –– remains consequential for movement visibilities, but contributes to deep ambiguities and commonalities in core issues such as industrialization in a developing economy.This book would be relevant to scholars of journalism, political communication, media systems, and mediated activisms in communication studies, sociology, political science, and South Asian studies.
Divided Memory: The Nazi Past in the Two Germanys
by Jeffrey HerfA “valuable” study of how political narratives about the nation’s Nazi past differed in East and West Germany (The Wall Street Journal).A significant new look at the legacy of the Nazi regime, this book exposes the workings of past beliefs and political interests on how—and how differently—the two Germanys recalled the crimes of Nazism, from the anti-Nazi emigration of the 1930s through the establishment of a day of remembrance for the victims of National Socialism in 1996.Why, Jeffrey Herf asks, would German politicians raise the specter of the Holocaust at all, in view of the considerable support its authors and their agenda had found in Nazi Germany? Why did the public memory of Nazi anti-Jewish persecution and the Holocaust emerge, if selectively, in West Germany, while it was repressed and marginalized in “anti-fascist” East Germany? And how do the politics of left and right come into play in this divided memory? The answers reveal the surprising relationship between how the crimes of Nazism were publicly recalled and how East and West Germany separately evolved as a Communist dictatorship and a liberal democracy. This book, for the first time, points to the impact of the Cold War confrontation in both West and East Germany on the public memory of anti-Jewish persecution and the Holocaust.Konrad Adenauer, Theodor Heuss, Kurt Schumacher, Willy Brandt, Richard von Weizsacker, and Helmut Kohl in the West and Walter Ulbricht, Wilhelm Pieck, Otto Grotewohl, Paul Merker, and Erich Honecker in the East are among the many national figures whose private and public papers and statements Herf examines. His work makes the German memory of Nazism—suppressed on one hand and selective on the other, from Nuremberg to Bitburg—comprehensible within the historical context of the ideologies and experiences of pre-1945 German and European history as well as within the international context of shifting alliances from World War II to the Cold War. Drawing on West German and East German archives, this book is a significant contribution to the history of belief that shaped public memory of Germany’s recent past.“Groundbreaking . . . admirably subjects both East and West to equal scrutiny.” —Forward“[A] masterful book.” —German History
Django 2 Web Development Cookbook: 100 practical recipes on building scalable Python web apps with Django 2, 3rd Edition
by Aidas Bendoraitis Jake KronikaCreate unbelievably fast, robust and secure web apps with Django Web Framework and Python 3.8Key FeaturesDiscover solutions to a variety of web application scenarios, leveraging the power of the Django frameworkUnderstand URL routing, models, forms, templates, and RESTful services with Django 2.14Test, deploy, and scale your web applications efficiently with Amazon Web ServicesBook DescriptionDjango is a framework designed to balance rapid web development with high performance. It handles high levels of user traffic and interaction, integrates with a variety of databases, and collects and processes data in real time. This book follows a task-based approach to guide you through developing with the Django 2.1 framework, starting with setting up and configuring Docker containers and a virtual environment for your project.You'll learn how to write reusable pieces of code for your models and manage database changes. You'll work with forms and views to enter and list data, applying practical examples using templates and JavaScript together for the optimum user experience. This cookbook helps you to adjust the built-in Django administration to fit your needs and sharpen security and performance to make your web applications as robust, scalable, and dependable as possible. You'll also explore integration with Django CMS, the popular content management suite.In the final chapters, you'll learn programming and debugging tricks and discover how collecting data from different sources and providing it to others in various formats can be a breeze. By the end of the book, you'll learn how to test and deploy projects to a remote dedicated server and scale your application to meet user demands.What you will learnGet started with the basic configuration necessary to start any Django projectBuild a database structure out of reusable model mixinsSecure web applications against malicious usage and address common performance bottlenecksIntegrate with, and extend, the Django CMSConstruct and manage complex and deep hierarchiesImport data from local sources and external web services and export it to third partiesWho this book is forThis book is designed for Python developers working on fast and secure web apps that can scale over time. You’ll also find this book useful if you want to upgrade to latest Django framework. A background in Python 3 along with basic knowledge of the Django framework will be useful.
Django 3 Web Development Cookbook: Actionable solutions to common problems in Python web development, 4th Edition
by Aidas Bendoraitis Jake KronikaPractical recipes for building fast, robust, and secure web apps using Django 3 and Python Key Features Explore the latest version of Django, and learn effectively with the help of practical examples Follow a task-based approach to develop professional web apps using Django and Python Learn to deploy, scale, and secure apps using Docker and Amazon Web Services(AWS) Book Description Django is a web framework for perfectionists with deadlines, designed to help you build manageable medium and large web projects in a short time span. This fourth edition of Django Web Development Cookbook is updated with Django 3's latest features to guide you effectively through the development process. This Django book starts by helping you create a virtual environment and project structure for building Python web apps. You'll learn how to build models, views, forms, and templates for your web apps and then integrate JavaScript in your Django apps to add more features. As you advance, you'll create responsive multilingual websites, ready to be shared on social networks. The book will take you through uploading and processing images, rendering data in HTML5, PDF, and Excel, using and creating APIs, and navigating different data types in Django. You'll become well-versed in security best practices and caching techniques to enhance your website's security and speed. This edition not only helps you work with the PostgreSQL database but also the MySQL database. You'll also discover advanced recipes for using Django with Docker and Ansible in development, staging, and production environments. By the end of this book, you will have become proficient in using Django's powerful features and will be equipped to create robust websites. What you will learn Discover how to set the basic configurations to start any Django project Understand full-stack web application development using Django Build a database structure using reusable model mixins Implement security, performance, and deployment features in your web apps Import data from local sources and external web services and export it to your app Secure web applications against malicious usage and find and fix common performance bottlenecks Who this book is for This Django book is for Python web developers who want to build fast and secure web apps that can scale over time. You'll also find this book useful if you want to upgrade to the latest Django framework. Knowledge of Python 3, along with a basic understanding of the Django framework will help you make the most of this book.
Do I Make Myself Clear?: Why Writing Well Matters
by Harold EvansA wise and entertaining look at the struggle for clarity in modern journalism by one of the greatest newspaper editors of our time. Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In DO I MAKE MYSELF CLEAR?, he brings his indispensable insight to us all in his definite guide to writing well.The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more--more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. DO I MAKE MYSELF CLEAR? is an essential text, and one that will provide every writer an editor at his shoulder.
Do I Make Myself Clear?: Why Writing Well Matters
by Harold EvansHarold Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger, and he has been knighted for his services to journalism. In Do I Make Myself Clear?, his definitive guide to writing well, Evans brings his indispensable insight to the art of clear communication.The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of all kinds we see a trend towards more - more speed and more information, but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. Do I Make Myself Clear? is an essential text, and one that will provide every reader an editor at their shoulder.
Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise
by David NewmanDiscover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access &“microchapters&” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you&’re trying to build your speaking platform?In Do It! Speaking, Newman shares advice that helps you:Develop your speaking-driven revenue streams.Quickly commercialize your knowledge in today&’s economy.Bolster your visibility, credibility, and bank account.Become a better messenger of your company&’s message and dominate your marketplace.Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Do Not Interrupt: A Playful Take on the Art of Conversation
by Stephen KuusistoIn this erudite and playful primer on the art of conversation, Stephen Kuusisto vigorously tackles the slippery subject of how to converse meaningfully with others. Kuusisto employs a wide range of personal anecdotes, classical texts, and an engaging style to illustrate his points. In seven short, provocative and imaginatively wrought chapters, he spins a compelling argument for the joys of "being connected," and skillfully shows how to achieve this bond in everyday exchanges.
Do One Thing Different: Ten Simple Ways to Change Your Life
by Bill O'Hanlon“If you do one thing different, read this book! It is filled with practical, creative, effective, down-to-earth solutions to life’s challenging problems.” —Michele Weiner-Davis, bestselling author of Healing from InfidelityTired of feeling stuck all the time when you’re trying to solve a problem or are facing conflict? Do you get easily flustered or angry when a negative confrontation arises? Have you ever wished you could communicate more easily with your spouse, kids, colleagues, or anyone else you have a difference in opinion with? In this newly updated edition of Do One Thing Different, Bill O’Hanlon will arm you with his ten easy Solution Keys so that you can move quickly from “stuck” to “smooth sailing” in all aspects of your life. Humorous, direct, and—most important of all—effective, these keys will help you change how you view and “do” your problems—from difficult relationships to enhancing sexuality and resolving conflicts of all kinds. The next time you have a problem, try one of these Solution Keys:Break Problem Patterns: Change any one of what you usually do in the problem situation by doing one thing different! Example: If you usually get angry and defensive, sit quietly and listen.Find and Use Solution Patterns: Import solutions from other situations where you felt competent. Example: What do you say to resolve a problem with an angry customer that you don’t say to your angry partner?Shift Your Attention: Focus on what you would like to have happen rather than on what is happening.Grounded in therapeutic practice, Do One Thing Different will put you back in control of your emotions and your life.
Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker
by David NihillPublic speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change. In what doesn't sound like the best plan ever, David decided to overcome his fears by pretending to be an accomplished comedian called "Irish Dave" for one full year, crashing as many comedy clubs, festivals, and shows as possible. One part of the plan was at least logical: he was already Irish and already called Dave. In one year, David went from being deathly afraid of public speaking to hosting a business conference, regularly performing stand-up comedy and winning storytelling competitions in front of packed houses. And he did it by learning from some of the best public speakers in the world: stand-up comedians. Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker shows how the key principles of stand-up comedy can be applied to your speaking engagements and presentations to make you funnier, more interesting, and better looking. (Or at least two of the three.) Whether you are preparing for a business presentation, giving a wedding toast, defending your thesis, raising money from investors, or simply want to take on something you're afraid of, this book will take you from sweaty to stage-ready. You'll learn how to: - Craft a story and content that your audience will want to listen to - Find the funniest parts of your material and how to get to them faster - Deal with stage fright - Master the two most important parts of your performance: timing and delivery Ten percent of the author's proceeds from this book will go to Arash Bayatmakou via Help Hope Live until he is fully back on his feet and thereafter to one of the many facing the same challenges after suffering a severe spinal cord injury.
Do the Media Govern? Politicians, Voters, and Reporters in America
by Richard Reeves Shanto IyengarEssays.
DocBook 5: The Official Documentation for DocBook
by Norman Walsh Richard L. HamiltonIf you need a reliable tool for technical documentation, this clear and concise reference will help you take advantage of DocBook, the popular XML schema originally developed to document computer and hardware projects. DocBook 5.0 has been expanded and simplified to address documentation needs in other fields, and it's quickly becoming the tool of choice for many content providers.DocBook 5: The Definitive Guide is the complete, official documentation of DocBook 5.0. You'll find everything you need to know to use DocBook 5.0's features-including its improved content model-whether you're new to DocBook or an experienced user of previous versions.Learn how to write DocBook XML documentsUnderstand DocBook 5.0's elements and attributes, and how they fit togetherDetermine whether your documents conform to the DocBook schemaLearn about options for publishing DocBook to various output formatsCustomize the DocBook schema to meet your needsGet additional information about DocBook editing and processing
Doctor empleo: Síntomas, diagnóstico, medicina y tratamiento para encontrar empleo en 90 días
by Jorge Muniain4 consultas + 1 plan de acción para conseguir empleo en 90 días En cinco capítulos a modo de consulta, el coach especialista en empleabiidad, Jorge Muniain, identifica los síntomas físicos y emocionales que afectan al paciente y que le impiden hacer una búsqueda eficiente de trabajo; diagnostica las razones de su desempleo; y le receta medicinas a la par de consejos que le permitan elaborar un currículum o mejorar su imagen personal, así como estrategias para triunfar en las entrevistas. Finalmente, Doctor Empleo ofrece un tratamiento para aliviar su mal: un plan de 90 días con tareas semanales que lo mantendrán motivado hasta conseguir el empleo ideal. +2 cupones de descuento para una capacitación en línea en empleabilidad y un diagnóstico de tu CV.
Doctoral Symposium on Information and Communication Technologies - DSICT (Lecture Notes in Electrical Engineering #846)
by Santiago Berrezueta Karina AbadInformation and communication technologies have provided great advances in fields such as medicine, industry, telecommunications, education, environmental protection, and more. The first edition of DSICT presents researches, advances and new challenges for ICTs in the above-mentioned fields through a collection of selected articles. All these contributions have been presented during the Doctoral Symposium on Information and Communication Technologies that brought together experts from various parts of the world to discuss and share what will be the starting points for new lines of research and working groups in the field of ICT. Professionals and researchers in the field of ICT will find in this book significant contributions to their research. Because of the breadth of the application of ICT, this book will also be useful for businessmen and entrepreneurs in the field of technology. They will be able to learn about the latest ICT applications and their future projections.
Doctors From Hell: The Horrific Account of Nazi Experiments on Humans
by Vivien SpitzA court reporter for the Nuremberg war crimes trial of Nazi doctors reveals the shocking truth of their torture and murder in this monumental memoir.Vivien Spitz reported on the Nuremberg trials for the U.S. War Department from 1946 to 1948. In Doctors from Hell, she vividly describes her experiences both in and out of the courtroom. A chilling story of human depravity and ultimate justice, this important memoir includes trial transcripts as well as photographs used as evidence.The author describes the experience of being in bombed-out, dangerous, post-war Nuremberg. She recounts dramatic courtroom testimony and the reactions of the defendants to the proceedings. Witnesses tell of experiments in which they were deprived of oxygen; frozen; injected with malaria, typhus, and jaundice; subjected to the amputation of healthy limbs; forced to drink seawater for weeks at a time; and other horrors.Doctors from Hell is a significant addition to the literature on World War II and the Holocaust, medical ethics, human rights, and the barbaric depths to which human beings can descend.“In this personal account of her service in the Nuremberg War Crimes Trials, Vivien Spitz continues to contribute to the cause of human rights.” —President James Carter
Doctor–patient Communication in Chinese and Western Medicine (Routledge Studies in Language, Health and Culture)
by Ying JinDrawing on naturally occurring doctor– patient conversations in real- life medical consultations, this book analyzes the similarities and differences in doctor– patient communication and patient satisfaction between traditional Chinese medicine (TCM) and Western medicine (WM) practiced in China. Little research is available looking at WM being practiced in Asian countries, and misunderstanding about Eastern medicines such as TCM can result in unwarranted claims and suspicions. This volume contributes to research on doctor– patient communication by exploring the communication behaviors between doctors and older patients who are able to communicate independently in both TCM and WM practiced in mainland China and evaluating patient satisfaction with their medical experiences. The book reports findings and insights from three independent and methodologically diverse studies, drawing on data from 69 real- life medical consultations: 30 from TCM and 39 from WM. Using conversation analysis, the Roter Interaction Analysis System, and both quantitative and qualitative methods, Ying Jin examines the differences between TCM and WM to help reveal the dynamics of doctor– patient interactions, the contextual details, and the impact of the clinical culture on medical communication. This insightful book will appeal to scholars and students from linguistics, language, and health communication as well as medical practitioners interested in doctor– patient communication and intercultural communication. The findings reported here will shine a light on the relationship between clinical differences, health communication, and patient outcomes.
Document Design: From Process to Product in Professional Communication (SUNY series, Studies in Technical Communication)
by Miles A. Kimball Derek G. RossIntroduces students to the basic principles and theories of design, combining practical advice about the design process with a foundation in visual rhetoric and usability.Document Design introduces students to the basic principles and theories of design, combining practical advice about the design process with a foundation in visual rhetoric and usability. Most books on document design lean toward either theory or practice. This book offers a balanced approach-theoretically informed practice-that introduces a working vocabulary to help students become reflective practitioners, able not only to create effective designs but also to explain why and how they made their design choices. Derek G. Ross and Miles A. Kimball hope to give students the foundation they need to make design decisions in any rhetorical situation. Students will learn to negotiate between the needs of both users and clients to consider the nuances of audience, purpose, and context.
Document Image Analysis: Table Detection, Analysis and Format Preservation
by Roshan G. Ragel Akmal Jahan Mohamed Abdul CaderWhile Optical Character Recognition (OCR) techniques have made significant strides, they often fall short when dealing with non-text elements in documents. This gap highlighted the need for comprehensive solutions that recognize text and accurately detect