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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann HandleyFinally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include:How to write better. (Or, for "adult-onset writers": How to hate writing less.)Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege."Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.Content Tools: The sharpest tools you need to get the job done.Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
by Ann HandleyA hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that&’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann&’s thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content &“Things Marketers Write&”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun.In this book, you&’ll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you&’ll find the strategies, techniques, tips, and tools you&’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.
Everybody's Got Something
by Veronica Chambers Robin Roberts"Regardless of how much money you have, your race, where you live, what religion you follow, you are going through something. Or you already have or you will. As momma always said, "Everybody's got something." <P> So begins beloved Good Morning America anchor Robin Roberts's new memoir in which she recounts the incredible journey that's been her life so far, and the lessons she's learned along the way. With grace, heart, and humor, she writes about overcoming breast cancer only to learn five years later that she will need a bone marrow transplant to combat a rare blood disorder, the grief and heartbreak she suffered when her mother passed away, her triumphant return to GMA after her medical leave, and the tremendous support and love of her family and friends that saw her through her difficult times. <P> Following her mother's advice to "make your mess your message," Robin taught a nation of viewers that while it is true that we've all got something -- a medical crisis to face, aging parents to care for, heartbreak in all its many forms --- we've also all got something to give: hope, encouragement, a life-saving transplant or a spirit-saving embrace. As Robin has learned, and what readers of her remarkable story will come to believe as well, it's all about faith, family and friends. And finding out that you are stronger, much stronger, than you think.<P>
Everybody's Hacked Off: Why We Don't Have the Press we Deserve and What to Do About It (Penguin Specials)
by Brian Cathcart Hugh GrantA brilliantly written, concise and accessible summary of the Leveson inquiry and a convincing argument for why we need press reform from an expert on the subject, with an introduction by Hugh Grant, a Hacked Off campaigner, recent witness at the Leveson inquiry and presenter of the Channel 4 documentary Taking on the Tabloids.When most of the British press conspired to cover up the phone-hacking scandal at the News of the World, what did that tell us? That it wasn't just the News of the World that had something to hide. And when the Leveson Inquiry lifted the lid on their activities we saw what it was: illegal practices, dishonesty, a disregard for the rights of ordinary people and an arrogant assumption of unaccountability. Now the battle is on to decide whether anything will change and the editors and proprietors, with their vast propaganda power, are determined to ensure nothing will. This book, by a long-time journalist who is a founder of the Hacked Off campaign, paints a damning picture of press corruption and makes a passionate case for journalism that doesn't bully and lie - journalism that is truly answerable to the public while remaining free from government interference. We have a once-in-a-lifetime opportunity to get this right, and we must not allow powerful media corporations to snatch that chance from us.
Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for any Audience
by Janine Kurnoff Lee LazarusA practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward <p><p> In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Facebook, Nestle, Accenture, and Marriot—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives. <p><p> You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. Within this business book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling. <p><p> Just a few of the things you'll learn from this business book include: <p><p> • The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging. <p>• The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention. <p>• How to craft expert headlines that guide your audience and advance your story. <p>• Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand
by Amanda ColemanProtect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints,campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.
Everyday Etiquette: How to Navigate 101 Common and Uncommon Social Situations
by Patricia RossiThe secret to self-confidence is to know and understand the rules of social engagement before you're in the middle of an uncomfortable situation.Do you know how to:Pick the right fork? Shine at a networking event? Write a Thank you Note? Shake hands? RSVP to an invitation? Say no to a request for a favor?Use social media with clarity?Behave at a sporting event?Say the perfect thing at a funeral?Smoke a cigar in public? Etiquette isn't just something you need on formal occasions. It's a blueprint for how to behave every day, in every situation, to make interactions between people smooth and pleasant, with no ruffled feathers, misunderstandings or hurt feelings. It helps you smoothly transition from college to corporate life, and from professional obligations to personal ones. Etiquette doesn't exist to add a layer of extra rules to life—it's there to guide us to treat each other with kindness and consideration in our personal and professional lives.
Everyday Letters for Busy People: Hundreds Of Samples You Can Adapt At A Moment's Notice
by Debra Hart May Regina McAloneyNow revised and updated: Hundreds of tips, techniques, and samples to help you write the perfect letter (or e-mail) no matter what the occasion.A text message may be fast—but sometimes only a letter will do. Writing a good letter takes time and thought, but there are ways to make the process faster, easier, and more effective.With Everyday Letters for Busy People as your guide, you can write the kind of letters that get action, build relationships, ease tense situations, and get your message across. Everyday Letters for Busy People includes a wide variety of sample letters you can use or adapt at a minute’s notice including:Business letters • Complaint letters • Community action letters • Job-search letters • Letters to government officials and agencies • Thank-you letters • Invitations • Condolences • Resignations and many moreWith a new section on how to write concise, polite, and effective e-mails, Everyday Letters for Busy People will not only help you compose the sharpest interview follow-up, the kindest thank you, the most heartfelt condolence, and the most effective complaint letter, it will also direct you in proper letter etiquette and help you become a better writer.
Everyday MAGIC: The Joy of Not Being Everything and Still Being More Than Enough
by Mattie JamesFind the motivation you need to feel good about your life with the help of this inspiring guidebook to MAGIC. Today we are all stretching ourselves more than ever to live up to life&’s seemingly endless demands, so why do we still feel we are less than enough? Mattie James— mother, influencer, and CEO—believes that living a beautiful life amidst the chaos and pressures is possible. All it takes is a little everyday MAGIC. In this book, Mattie shows you how, helping you to evaluate the tasks and decisions you face in your daily life to make sure everything in your life is MAGIC: Meaningful Aesthetically pleasing Goal-oriented Intentional Consistent This honest and practical guide offers tools, insights, and encouragement to help you center yourself within the minutiae of everyday life and evaluate tasks to become intentional about everything you do. Mattie shows readers how to be more efficient by making big decisions in the morning, batching household chores for maximum effectiveness, and deciding which tasks to tackle yourself and which to hire out. She also shows you how to provide healthy meals for your family with minimum hassle, eliminate clutter and stress in your home to make space for the heart, and ultimately make your life, career, home, and family a reflection of what makes you whole. The work required to change your life has been inside you all along. It&’s not deep, just deliberate. This book begins your journey to connect with yourself so that you can prioritize your own reasons for everything you do.
Everyday Media Culture in Africa: Audiences and Users (Routledge Advances in Internationalizing Media Studies)
by Wendy Willems Winston ManoAfrican audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
Everyday Multilingualism: Linguistic Landscapes as Practice and Pedagogy (Routledge Studies in Sociolinguistics)
by Anikó HatossHatoss explores multilingualism in diverse suburbs of Sydney through the oral and written narratives of student ethnographers. Her research is based on visual ethnography, interviews with local residents and classroom discussions of the fieldwork. The findings of this book contribute to the scholarship of sociolinguistics of globalisation and seek to enhance our understanding of the complex interrelationship between the linguistic landscape and its participants: how language choices are negotiated, how identity and ideologies shape interactions in everyday contexts of the urban landscape. The narrative approach provides a multi-layered analysis to better understand the micro and macro connections shaping everyday interactions, conviviality and social relations. Hatoss offers methodological and pedagogical insights into the development of global citizenship and intercultural competence through the experiential learning provided by the linguistic landscape project. This volume is a useful source for researchers working in diverse fields of multilingualism, diaspora studies, narratives and digital ethnographies in sociolinguistics. It offers methodological insights to the study of urban multilingualism and pedagogical insights into using linguistic landscapes for developing intercultural competence.
Everyday Negotiation
by Deborah M. Kolb Judith WilliamsEveryday Negotiation shows how to recognize the shadow negotiation-- where the unspoken attitudes, hidden assumptions, and conflicting agendas that drive the bargaining process play out--and how to put that knowledge to work. Originally titled The Shadow Negotiation and named by Harvard Business Review as one the Ten Best Books of 2000, this best-selling book revealed how women could master the hidden agendas that determine bargaining success. Now,the new edition, Everyday Negotiation, broadens the scope and offers the same illuminating advice for both men and women. Everyday Negotiation lays out simple steps to * Overcome acts of self-sabotage * Increase your bargaining power * Establish the terms of your advocacy and encourage a collaborative discussion * Encourage a collaborative discussion * Think about the negotiation process in a whole new way
Everyday Talk, Second Edition
by Karen Tracy Jessica S. RoblesThis engaging text explores how everyday talk--the ordinary kinds of communicating that people do in schools, workplaces, and among family and friends--expresses who we are and who we want to be. The authors interweave rhetorical and cultural perspectives on the "little stuff" of conversation: what we say and how we say it, the terms used to refer to others, the content and style of stories we tell, and more. Numerous detailed examples show how talk is the vehicle through which people build relationships. Students gain skills for thinking more deeply about their own and others' communicative practices, and for understanding and managing interactional difficulties. New to This Edition *Updated throughout to incorporate the latest discourse analysis research. *Chapter on six specific speech genres (for example, organizational meetings and personal conversation). *Two extended case studies with transcripts and discussion questions. *Coverage of digital communication, texting, and social media. *Additional cross-cultural examples. Pedagogical Features Include: *A preview and summary in every chapter. *Accessible explanations of core concepts. *End-of-book glossary. *Endnotes that identify key authors and suggest further reading.
Everyday Voice Care: The Lifestyle Guide For Singers And Talkers
by Joanna CazdenThe human voice expresses more than words, more than music. Vocal expression links the listener directly to another person's inner feelings, body, and soul. Keeping the voice healthy used to be as mysterious as the power of voice itself. Modern science has revealed much about the vocal mechanism and its health requirements, but simple information for the average voice user has remained hard to find and harder to trust. In Everyday Voice Care: The Lifestyle Guide for Singers and Talkers , respected voice therapist Joanna Cazden brings together a wealth of practical tips and advice to help keep your own expressive voice in top working order. Drawing from her experience as a singer, theater artist, and a licensed speech pathologist who has treated more than 1,000 voice patients, Cazden integrates up-to-date medical information with common-sense suggestions and sympathy for the demands of contemporary life. Chapters on food and drink, cold remedies, loud parties, travel, fitness routines, and when to see a doctor are complemented by notes on alternative health care and the spiritual dimension of vocal rest. This invaluable resource for voice and speech professionals, students, and teachers will answer even the age-old question of whether to put lemon or honey in your tea.
Everyone Wants to Work Here: Attract the Best Talent, Energize Your Team, and Be the Leader in Your Market (Empowered Productivity)
by Maura ThomasBe the leader your team wants to followYou want to be the kind of leader that leaves a legacy of positive impact. You want to lead an exceptional team so you can power your organization's success and unleash the hidden potential in every team member – including yourself! So how do you realize these goals?In this expansive guide, expert Maura Thomas explores how to combat insidious problems that are costing your organization millions. You can change the status quo with her step-by-step guidance to energize your team, and provide greater focus, transparency, and accountability in the organization. Leaders and aspiring leaders like you will discover how to not only extinguish—but prevent—the dozens of "fires" that pop up all day. You can transform a stressful culture into an empowering one, or a great culture into one where top talent is lining up to be a part of your team. Imagine having consistently productive and satisfying work days, and contributing even more to the organization—but in a way that's inspiring and motivating instead of overwhelming and depleting.The techniques in this book will not only help you, your team and your organization, they'll boost your ability to contribute in a positive way to families, your community, and the world.
Everything You Need To Know About College Writing
by Allison Deboer Criswell Lynne Drury LerychIn their teaching, community college instructors Lynne Lerych and Allison DeBoer Criswell have discovered that a unique combination of humor and coaching helps overwhelmed students successfully master the conventions of academic writing. Now they have translated their experience into an engaging text to reach even the most wary students. Everything You Need to Know About College Writing is anchored by a sequenced, hands-on-approach to teaching rhetorical skills that help students face their fears of writing. This practical method starts by modeling each concept in action, then asks students to discuss and explore the concept together, and ends with an opportunity to practice. The authors' compelling tone--and presence as illustrated characters throughout the book-- keep students returning to the text for more on-the-page instruction. Filled with relevant student examples at every stage of the writing process, illustrated student writers whose progress and thought process the text follows, and engaging activities at when they're needed most, the text offers a unique way of untangling the toughest writing tasks while helping students to learn from mistakes. Plenty of grammar and mechanics coverage, plus tips throughout, help even the most reluctant writers stay on track. A mini-reader, a brief section on writing across the curriculum, and another on citation conventions appear at the end of the book to round out its robust support for all elements of a writing course in a small package.
Everything You Need to Know about Social Media: Without Having to Call A Kid
by Greta Van SusterenA simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.
Everything is Everything: A Memoir of Love, Hate & Hope
by Clive Myrie'I've realised that my skin colour, and the sensibilities acquired living in a white dominated world, have given me an interesting perspective on a myriad of topics and issues... So Everything is Everything is about the intersection of the personal and the professional and what I've learned. There is tough stuff, but also hope.'As a Bolton teenager with a paper round Clive Myrie read all the newspapers he delivered from cover to cover, and dreamed of becoming a journalist. Thirty years on, he's reported from more than ninety countries for the BBC. In this deeply personal memoir, he reflects on how being black has affected his perspective on the myriad issues he's encountered in reporting some of the biggest stories of our time. Clive's empathy for the individual caught up in large historical events is widely recognised. He tells how his family history has influenced his view of the world, introducing us to his Windrush generation parents, a great grandfather who helped build the Panama Canal, and a great uncle who fought in the First World War and later became a prominent police detective in Jamaica. In Everything is Everything, he shows how his own life experience might afford a better idea of what it means to be an outsider. He tells us of his pride in his roots, but his determination not to be defined by his background in dealing with the challenges of race and class, to succeed at the highest level. Moving, engaging, revealing, Everything is Everything is a story of both love and hate - but also hope.(P) 2023 Hodder & Stoughton Limited
Everything is Everything: The Top 10 Bestseller
by Clive Myrie'Infinitely more readable than the average journalism memoir, and decidedly more important.' - Sathnam Sanghera, The Times'So engaging. You feel as if he is talking to you, sharing ideas and thoughts, as if you were a friend.' - Yasmin Ahlibai-BrownAs a Bolton teenager with a paper round, Clive Myrie read all the newspapers he delivered from cover to cover and dreamed of becoming a journalist. In this deeply personal memoir, he tells how his family history has influenced his view of the world, introducing us to his Windrush generation parents, a great grandfather who helped build the Panama Canal, and a great uncle who fought in the First World War, later to become a prominent police detective in Jamaica.He reflects on how being black has affected his perspective on issues he's encountered in thirty years reporting some of the biggest stories of our time (most recently from Ukraine), showing us how those experiences gave him a better idea of what it means to be an outsider. He tells of his pride in his roots, but his determination not to be defined by his background in dealing with the challenges of race and class to succeed at the highest level. Moving, engaging, revealing, Everything is Everything is a story of love and hate - but also hope.
Everything is Everything: The Top 10 Bestseller
by Clive Myrie'Infinitely more readable than the average journalism memoir, and decidedly more important.' - Sathnam Sanghera, The Times'So engaging. You feel as if he is talking to you, sharing ideas and thoughts, as if you were a friend.' - Yasmin Ahlibai-BrownAs a Bolton teenager with a paper round, Clive Myrie read all the newspapers he delivered from cover to cover and dreamed of becoming a journalist. In this deeply personal memoir, he tells how his family history has influenced his view of the world, introducing us to his Windrush generation parents, a great grandfather who helped build the Panama Canal, and a great uncle who fought in the First World War, later to become a prominent police detective in Jamaica.He reflects on how being black has affected his perspective on issues he's encountered in thirty years reporting some of the biggest stories of our time (most recently from Ukraine), showing us how those experiences gave him a better idea of what it means to be an outsider. He tells of his pride in his roots, but his determination not to be defined by his background in dealing with the challenges of race and class to succeed at the highest level. Moving, engaging, revealing, Everything is Everything is a story of love and hate - but also hope.
Everything is Fine: The funny, feel-good and uplifting page-turner you won't be able to put down!
by Gillian Harvey'Just the escapism we need right now' EVENING STANDARD'Hilarious and relatable' WOMAN'A perfect weekend read' GRAZIAJessica Bradley has it all: the perfect boyfriend; influential healthy-eating blog; successful PR company and wonderful daughter, Anna. Or at least that is what her thousands of followers believe.The truth is, her boyfriend just broke up with her in four words on a post-it; her zest for healthy-eating has all but disappeared; her PR success is all reliant on her now not-so-honest online-life and she just got caught eating her daughter's Coco-Pops. So as they say: fake it 'til you make it. A few little white lies and phoney smiling selfies and Jess can keep up appearances. But when her real-life starts to spiral out of control how can Jess tell the truth from the lies? And will she be able to seize real happiness when it is right in front of her?Hilarious, heart-warming and oh-so relatable, Everything Is Fine is perfect for fans of Louise Pentland, Anna Bell and Lindsey Kelk.'Funny and uplifting' BELLA'Hilarious, heartwarming and relatable' NEW! Magazine'Made me laugh out loud so many times!' Lucy Vine'Feel-good, funny, and very relatable' Anna Bell'Funny and honest' Elizabeth Buchan
Everything is Fine: The funny, feel-good and uplifting page-turner you won't be able to put down!
by Gillian Harvey'Just the escapism we need right now' EVENING STANDARD'Hilarious and relatable' WOMAN'A perfect weekend read' GRAZIAJessica Bradley has it all: the perfect boyfriend; influential healthy-eating blog; successful PR company and wonderful daughter, Anna. Or at least that is what her thousands of followers believe.The truth is, her boyfriend just broke up with her in four words on a post-it; her zest for healthy-eating has all but disappeared; her PR success is all reliant on her now not-so-honest online-life and she just got caught eating her daughter's Coco-Pops. So as they say: fake it 'til you make it. A few little white lies and phoney smiling selfies and Jess can keep up appearances. But when her real-life starts to spiral out of control how can Jess tell the truth from the lies? And will she be able to seize real happiness when it is right in front of her?Hilarious, heart-warming and oh-so relatable, Everything Is Fine is perfect for fans of Louise Pentland, Anna Bell and Lindsey Kelk.'Funny and uplifting' BELLA'Hilarious, heartwarming and relatable' NEW! Magazine'Made me laugh out loud so many times!' Lucy Vine'Feel-good, funny, and very relatable' Anna Bell'Funny and honest' Elizabeth Buchan
Everything is Negotiable: 4th Edition
by Gavin KennedyWhether you need to ask for a raise at work, request a better hotel room while you're on holiday, or even debate with your stubborn teenager at home, you can learn effective and powerful negotiation skills to help you get the best deal every time.In this fully revised and updated fourth edition of the worldwide success Everything is Negotiable, expert negotiator Gavin Kennedy walks you through all the techniques and tricks you need to get the best deal in any situation. With chapters on such subjects as making your offer count, dealing with intimidation and getting it in writing, as well as self-assessment tests to help chart your progress, Everything is Negotiable is a one-stop shop for anyone who wants to improve their negotiation skills. Superbly practical and insightful, this essential guide will make sure you come out top in any negotiation.
Evidence-Based Treatment of Stuttering: Empirical Bases and Clinical Applications
by Anne K. BotheThis book is the result of a "State-of-the-Art-Conference" held at the University of Georgia dedicated to the evidence-based treatment of stuttering. An international group of prominent fluency researchers and clinicians were invited to present and discuss current data and issues related to the treatment of stuttering. The topic was defined to include evidence about stuttering, evidence about stuttering treatment, and discussions of how that evidence should guide the continuing research and practice. The explicit link between empirical evidence and suggestions for clinical practice is the goal of the book. The book begins by addressing the notion of "evidence-based practice" and considers its implications for stuttering treatment. Part II presents the intersection of the nature of stuttering; the theories of stuttering; and the implications of nature, theory, and other knowledge for stuttering treatment decisions. Part III provides two of the many measurement issues facing stuttering treatment followed by Part IV, which is devoted to the quality of treatment research evidence, for specific treatments and in terms of some more general methodological and professional issues. The final part summarizes the clinical recommendations made throughout the book and discusses evidence-based, outcomes-focused clinical decisions for stuttering. These chapters are intended to provide "state-of-the-art" information to researchers, clinicians, and students who are interested in developing, identifying, or using the best possible evidence-based treatments for stuttering.
Evil Media
by Matthew Fuller Andrew GoffeyEvil Media develops a philosophy of media power that extends the concept of media beyond its tried and trusted use in the games of meaning, symbolism, and truth. It addresses the gray zones in which media exist as corporate work systems, algorithms and data structures, twenty-first century self-improvement manuals, and pharmaceutical techniques. Evil Media invites the reader to explore and understand the abstract infrastructure of the present day. From search engines to flirting strategies, from the value of institutional stupidity to the malicious minutiae of databases, this book shows how the devil is in the details. The title takes the imperative "Don't be evil" and asks, what would be done any differently in contemporary computational and networked media were that maxim reversed. Media here are about much more and much less than symbols, stories, information, or communication: media do things. They incite and provoke, twist and bend, leak and manage. In a series of provocative stratagems designed to be used, Evil Media sets its reader an ethical challenge: either remain a transparent intermediary in the networks and chains of communicative power or become oneself an active, transformative medium.