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High-Speed System and Analog Input/Output Design
by Thanh T. TranThe new edition of this textbook is based on Dr. Thanh T. Tran’s 10+ years’ experience teaching high-speed digital and analog design courses at Rice University and 30+ years’ experience working in high-speed system design, including signal and power integrity in digital signal processing (DSP), computer, and embedded system. The book provides hands-on, practical instruction on high-speed digital and analog design for students and working engineers. The author first presents good high-speed digital and analog design practices that minimize both component and system noise and ensure system design success. He then presents guidelines to be used throughout the design process to reduce noise and radiation and to avoid common pitfalls while improving quality and reliability. The book is filled with tips on design and system simulation that minimize late stage redesign costs and product shipment delays. Hands-on design examples focusing on audio, video, analog filters, DDR memory, and power supplies are featured throughout. In addition, the author provides a practical approach to design multi-gigahertz high-speed serial busses (USB-C, PCIe, HDMI, DP) and simulate printed circuit board insertion and return loss using s-parameter models.
High-Stakes Leadership: Leading Through Crisis with Courage, Judgment, and Fortitude
by Constance DierickxWhat makes some leaders so effective when the stakes are high, while others fall short? Why are some able to not only survive but to lead their organizations to new heights even in risky, fast-changing times? The answer is succinct but multi-layered: such leaders display courage, judgment, and fortitude. High-stakes leadership does not require unnatural powers, nor is it predicated on a dangerous situation. The three signature character traits can be cultivated by anyone at any level in any organization, big or small. Organizational and leadership consultant Constance Dierickx describes high-stakes leadership in a simple, three-part model that illuminates the mindsets, strategies, and tactics leaders must draw upon to make tough decisions, take an unpopular stand, or ignore convention, providing real-world examples across a range of sectors and industries. Dierickx developed her model of high-stakes leadership to help her clients—executives at organizations ranging from start-ups to nonprofits to large, global companies—better define what they need to bring strategy to life. This, she found, is the great gulf in business, the vast space between idea and results. High-Stakes Leadership helps leaders sharpen their ability to: act decisively, with clarity and focus test ideas using reason, and course correct as needed be resolute and inspire others to continue, even in the face of challenges Leading requires the courage to make conscious decisions about what to do, the judgment to separate information from short-term trends, and the fortitude to remain true to oneself and one’s mission. When leaders do these things, they also become teachers, leading their teams by example, often without realizing it. The essential aspects of good leadership endure even as the environment and tactics change. Indeed, courage, judgment, and fortitude are not merely tools for survival, they are the means by which we sculpt the future.
High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
by Micah SolomonTwitter, smartphones, and self-service kiosks are taking over, and tech-savvy business dealings are no longer an advantage--they’re a requirement. With entertaining humor and inarguable logic, author Micah Solomon offers surefire strategies for success by exploring the timelessness of customer service (i.e., what hasn’t changed), the high-tech tools that could give you a customer service advantage, and the systemic social shifts that are changing your customer’s expectations of the way you do business. You’ll learn inside secrets of wildly successful customer service initiatives, from internet startups to venerable brands, and how to turn casual customers into fervent supporters who will spread the word far and wide--online and off. High-Tech, High-Touch Customer Service does this by teaching readers the six major customer trends and what they mean for business; the eight unbreakable rules for social media customer service; how to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums; how to understand and leverage the rising power of self-service; and how to build a company culture that breeds stellar customer service.With special features including lessons from the latest newsworthy customer service blunders, you’ll be equipped to retool old-fashioned customer service and turn time-strapped, screen-addicted, value-savvy, and socially engaged critics into fervent loyal customers who help your business thrive.
High-speed Serial Buses in Embedded Systems
by Feng ZhangThis book describes the most frequently used high-speed serial buses in embedded systems, especially those used by FPGAs. These buses employ SerDes, JESD204, SRIO, PCIE, Aurora and SATA protocols for chip-to-chip and board-to-board communication, and CPCIE, VPX, FC and Infiniband protocols for inter-chassis communication. For each type, the book provides the bus history and version info, while also assessing its advantages and limitations. Furthermore, it offers a detailed guide to implementing these buses in FPGA design, from the physical layer and link synchronization to the frame format and application command. Given its scope, the book offers a valuable resource for researchers, R&D engineers and graduate students in computer science or electronics who wish to learn the protocol principles, structures and applications of high-speed serial buses.
Highbrow, Lowbrow, Brilliant, Despicable: Fifty Years of New York Magazine
by The Editors of New York MagazineNew York, the city. New York, the magazine. A celebration.The great story of New York City in the past half-century has been its near collapse and miraculous rebirth. A battered town left for dead, one that almost a million people abandoned and where those who remained had to live behind triple deadbolt locks, was reinvigorated by the twinned energies of starving artists and financial white knights. Over the next generation, the city was utterly transformed. It again became the capital of wealth and innovation, an engine of cultural vibrancy, a magnet for immigrants, and a city of endless possibility. It was the place to be—if you could afford it. Since its founding in 1968, New York Magazine has told the story of that city’s constant morphing, week after week. Covering culture high and low, the drama and scandal of politics and finance, through jubilant moments and immense tragedies, the magazine has hit readers where they live, with a sensibility as fast and funny and urbane as New York itself. From its early days publishing writers like Tom Wolfe, Jimmy Breslin, and Gloria Steinem to its modern incarnation as a laboratory of inventive magazine-making, New York has had an extraordinary knack for catching the Zeitgeist and getting it on the page. It was among the originators of the New Journalism, publishing legendary stories whose authors infiltrated a Black Panther party in Leonard Bernstein’s apartment, introduced us to the mother-daughter hermits living in the dilapidated estate known as Grey Gardens, launched Ms. Magazine, branded a group of up-and-coming teen stars “the Brat Pack,” and effectively ended the career of Roger Ailes. Again and again, it introduced new words into the conversation—from “foodie” to “normcore”—and spotted fresh talent before just about anyone. Along the way, those writers and their colleagues revealed what was most interesting at the forward edge of American culture—from the old Brooklyn of Saturday Night Fever to the new Brooklyn of artisanal food trucks, from the Wall Street crashes to the hedge-fund spoils, from The Godfather to Girls—in ways that were knowing, witty, sometimes weird, occasionally vulgar, and often unforgettable. On “The Approval Matrix,” the magazine’s beloved back-page feature, New York itself would fall at the crossroads of highbrow and lowbrow, and more brilliant than despicable. (Most of the time.) Marking the magazine’s fiftieth birthday, Highbrow, Lowbrow, Brilliant, Despicable: 50 Years of New York draws from all that coverage to present an enormous, sweeping, idiosyncratic picture of a half-century at the center of the world. Through stories and images of power and money, movies and food, crises and family life, it constitutes an unparalleled history of that city’s transformation, and of a New York City institution as well. It is packed with behind-the-scenes stories from New York’s writers, editors, designers, and journalistic subjects—and frequently overflows its own pages onto spectacular foldouts. It’s a big book for a big town.
Higher Education and Policy for Creative Economies in Africa: Developing Creative Economies (Routledge Contemporary Africa)
by RobertaBrian J.Lauren Comunian Hracs EnglandThe book reflects on the role of the creative economies in a range of African countries (namely Ghana, Kenya, Nigeria, South Africa and Uganda). Chapters explore how creative economies emerge and can be supported in African countries. The contributors focus on two key dimensions: the role of higher education and the role of policy. Firstly, they consider the role of higher education and alternative forms of specialised education to reflect on how the creative aspirations of students (and future creative workers) of these countries are met and developed. Secondly, they explore the role of policy in supporting the agendas of the creative economy, taking also into consideration the potential historical dimension of policy interventions and the impact of a lack of policy frameworks. The book concludes by reflecting on how these two pillars of creative economy development, which are usually taken for granted in studying creative economies in the global north, need to be understood with their own specificity in the context of our selected case studies in Africa. This book will be of interest to students, scholars and professionals researching the creative economies in Africa across the humanities and social sciences. All the royalties from the publication of this book will be donated to the not-for-profit organisation The Craft and Design Institute (CDI) (https://www.thecdi.org.za/) in South Africa, supporting capacity building for young creative practitioners from disadvantaged backgrounds.
Highly-Distributed Systems: IoT, Robotics, Mobile Apps, Energy Efficiency , Security
by Andriy Luntovskyy Dietbert GütterSo, you are reading a book that aims to cover the field of recent innovations in network services and distributed systems. The book’s target audience includes university and technical college students, graduate engineers and teaching staff. If you are someone else, don’t worry, the topics covered may still be of interest to you!
Highway of Dreams: A Critical View Along the Information Superhighway (LEA Telecommunications Series)
by A. Michael NollThis important volume reviews the history of the telecommunication superhighway pointing out its beginnings in the interactive TV and broadband highway of the wired cities more than two decades ago. It explains the technological uncertainties of the superhighway and many of its futuristic services, and also gives an understandable review of the technological principles behind today's modern telecommunication networks and systems. Recognizing that technology is only one factor in shaping the future, the author, a well-recognized telecommunications expert, analyzes the financial, policy, business, and consumer issues that undermine the superhighway. The book concludes by showing that today's switched telephone network and CATV systems already form a telecommunication superhighway carrying voice, data, image, and video communication for a wide variety of services that enable us to stay in contact with anyone anywhere on our planet. Highway of Dreams is written clearly with understandable explanations for nonspecialists. It challenges the technological utopia offered by the promoters of the superhighway and suggests that consumer needs, finance, corporate culture, and policy often have far greater impact on the future than technology alone.
Hillary Clinton in the News: Gender and Authenticity in American Politics
by Shawn J. Parry-GilesThe charge of inauthenticity has trailed Hillary Clinton from the moment she entered the national spotlight and stood in front of television cameras. Hillary Clinton in the News: Gender and Authenticity in American Politics shows how the U.S. news media created their own news frames of Clinton's political authenticity and image-making, from her participation in Bill Clinton's 1992 presidential campaign through her own 2008 presidential bid. Using theories of nationalism, feminism, and authenticity, Parry-Giles tracks the evolving ways the major networks and cable news programs framed Clinton's image as she assumed roles ranging from surrogate campaigner, legislative advocate, and financial investor to international emissary, scorned wife, and political candidate. This study magnifies how the coverage that preceded Clinton's entry into electoral politics was grounded in her earliest presence in the national spotlight, and in long-standing nationalistic beliefs about the boundaries of authentic womanhood and first lady comportment. Once Clinton dared to cross those gender boundaries and vie for office in her own right, the news exuded a rhetoric of sexual violence. These portrayals served as a warning to other women who dared to enter the political arena and violate the protocols of authentic womanhood.
Hindi: An Essential Grammar (Routledge Essential Grammars)
by Rama Kant AgnihotriThis text provides a reader-friendly guide to the structural patterns of modern standard Hindi. Ideal for both independent learners and classroom students alike, this book covers the essentials of Hindi grammar in readable, jargon-free sections. Key features include: sections on the speech sounds of Hindi detailed analysis of Hindi sentence structure full examples throughout.
Hinter den Nachrichtenbildern: Warum wir unseren Augen nicht (immer) trauen können
by Michael Wegener Mirco LiefkeNachrichtenbilder prägen unsere Vorstellung der Wirklichkeit – doch wie entstehen sie? Dieses Buch nimmt die Stärken und Schwächen des globalen Nachrichtenjournalismus unter die Lupe und geht Fragen nach, die in unserer Informationsgesellschaft von entscheidender Bedeutung sind: Warum sehen wir aus manchen Regionen dieser Welt immer dieselben Nachrichtenbilder - und aus anderen gar keine? Wie arbeiten die großen Bildnachrichtenagenturen und wie bestimmen sie so die Bilder in Sendungen wie „Tagesschau“ und „heute-Nachrichten“? Wie wird in den Redaktionen entschieden, welche Bilder gesendet werden und wie wird geprüft, ob diese auch wirklich authentisch sind? Fragen wie diese beantworten die Autoren vor dem Hintergrund bekannter und weniger bekannter Nachrichtengeschichten. Auf anschauliche und zugleich theoretisch reflektierende Weise vermitteln sie, wie Redaktionen tagtäglich auf Wahrheitssuche gehen und zeigen auf, wie wirtschaftliche und politische Zwänge unser Bild der Welt trüben können.
Historia Personal: Mujer, Periodista, Empresaria, Editora De The Washington Post (Alianza Actualidad Ser.)
by Katharine GrahamPREMIO PULITZER DE BIOGRAFÍAAHORA EN LA GRAN PANTALLAEn esta aclamada autobiografía y bestseller internacional, Katharine Graham, la mujer que lideró el Washington Post a través de la crisis de los “Papeles del Pentágono” y el escándalo de Watergate, cuenta su historia extraordinaria, tanto por los eventos que abarca como por el coraje, la franqueza y la dignidad de su narración. Nos encontramos con a la niña torpe que creció en medio de la riqueza material y el aislamiento emocional; la joven novia que vio cómo su brillante y carismático esposo, confidente de John F. Kennedy y Lyndon Johnson, caía en la enfermedad mental que culminaría en su suicidio. Pero también encontramos a la viuda que sacudió su dolor e inseguridad para enfrentarse a un presidente y un sindicato de prensa mientras ingresaba cautelosamente en el negocio de los periódicos, en ese entonces liderado por hombres. Incansablemente reveladora, elegantemente escrita, Historia personal es un registro ejemplar de nuestro tiempo y de la mujer que desempeñó un papel ejemplar, descubriendo su propia fuerza y confianza en sí misma al enfrentar y dominar las crisis personales y profesionales de una vida extraordinariamente fascinante.
Historias que impactan: Cómo la narración puede cautivar clientes, influenciar audiencias y transformar
by Kindra HillEn el momento en que tomas el control de tus historias, tomas el control de tu negocio y de tu vida. "Hagas lo que hagas, estés donde estés en tu carrera, este es el libro que debes leer ahora mismo. Práctico, divertido y verídico, el nuevo libro de Kindra es imprescindible." -SETH GODIN, autor de This Is Marketing, bestseller de The New York Times Seguramente has escuchado que las historias son la mejor herramienta de negocios y que la narración de las mismas puede hacerlo todo, desde ayudar a los líderes a comunicarse mejor hasta motivar a los equipos de ventas y ganar clientes de la competencia. ¿Pero cuáles necesitas contar? ¿Y cómo hacerlo? En este libro, Kindra Hall, una reconocida narradora profesional y oradora, revela las cuatro historias únicas que puedes usar para diferenciar, cautivar y elevar: -La historia del valor: para convencer a los clientes de que necesitan lo que tú ofreces. -La historia de la fundación: para persuadir a los inversores y clientes de que vale la pena invertir en tu organización. -La historia del propósito: para alinear e inspirar a tus empleados y clientes internos. -La historia del consumidor: para permitir que aquellos que utilizan tu producto o servicio compartan tus experiencias auténticas con otros. Contarlas bien es una habilidad simple y accesible que cualquiera puede desarrollar. Con estudios de casos, perfiles de empresas y anécdotas respaldados por investigaciones, Kindra ofrece pasos específicos y accionables que puedes tomar para encontrar, crear y aprovechar las historias que ya tienes y que simplemente no estás contando.
Historicizing Myths in Contemporary India: Cinematic Representations and Nationalist Agendas in Hindi Cinema
by Swapna Gopinath Rutuja DeshmukhThis book examines cinematic practices in Bollywood as narratives that assist in shaping the imagination of the age, especially in contemporary India. It examines historical films released in India since the new millennium and analyses cinema as a reflection of the changing socio-political and economic conditions at any given period. The chapters in Historicizing Myths in Contemporary India: Cinematic Representations and Nationalist Agendas in Hindi Cinemas also illuminate different perspectives on how cinematic historical representations follow political patterns and market compulsions, giving precedence to a certain past over the other, creating a narrative suited for the dominant narrative of the present. From Mughal-e-Azam to Padmaavat, and Bajirao Mastani to Raazi, the chapters show how creating history out of myths validate hegemonic identities in a rapidly evolving Indian society. The volume will be of interest to scholars of film and media studies, literature and culture studies, and South Asian studies.
Histories of Digital Journalism: The Interplay of Technology, Society and Culture (Routledge Research in Journalism)
by Tamas Tofalvy Igor VobičBuilding on the momentum of the recent “historical turn” in digital media and Internet studies, this volume explores how digital journalism has developed from a historical perspective. With contributions from established and emerging scholars from Europe, Asia, South and North America, the book investigates not only how established journalistic systems transformed in the early days of digital but how the structural, technological, and cultural changes induced by digitization have reconfigured the trajectory of journalism.The book argues in support of three main claims. The first is that emphasis should be given to the plurality of histories instead of one single digital journalism history, thereby acknowledging the complexities, interactions of social relations, cultural traditions, power configurations, and technological changes that have shaped journalism and digitization. The second is the decentralization and decolonization of digital journalism histories. The third refers to the need to highlight and demonstrate the idea that the evolution of digital journalism should be viewed as the co-construction of the social and technological realms.With theoretical and methodological reflections on historicizing digital journalism along with original case studies or comparative inquiries into the phenomena over the decades-long digital revolution of journalism, this volume will shape the nascent field of digital journalism history and start a global critical exchange of various approaches to and aspects of historicizing digital journalism. As such, it will interest scholars and students of digital journalism, journalism history, digital media, Internet studies, and technology studies.
Histories of Political Public Relations: From Propaganda to Public Health (The History of Public Relations)
by Anastasios Theofilou Martina TopićDespite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying.Responding to this challenge, this book explores PR’s historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, while health and climate scientists warn that there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant.This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.
Historische Darstellbarkeit versus Player Experience: Aspekte der Visualisierung nationalsozialistischer Architektur in digitalen Spielen (BestMasters)
by Ngoc Tram VuUnterhaltungsspiele, die im Zusammenhang mit der Handlung und Folge des Zweiten Weltkriegs stehen sowie eine zeitgenössische Aufarbeitung der Verbrechen des Nationalsozialismus veranschaulichen, nutzen häufig narrative und emotionale Elemente zur historischen Inszenierung. Die Darstellung und Rekonstruktion nationalsozialistischer Architektur wurde jedoch in der Forschung zu digitalen Spielen bislang kaum beachtet. Mit diesem Hintergrund untersucht diese Arbeit die visuelle Adaption der NS-Architektur in Gaming-Medien aus unterschiedlichen Jahrzehnten. Die Architektur in digitalen Spielen bildet eine hybride Form, die Fragmente historischer Bauten mit fiktionalen, oft „deutsch-faschistisch“ wahrgenommenen Formen kombiniert. Bestimmte visuelle Anpassungen werden zudem aus Spielmechanik- und Spielerfahrungsgründen neu gestaltet. Die große Diskrepanz zwischen historischen Vorbildern und fiktionalen Interpretationen schafft ein eigenes Genre der Bildsprache, das neue Forschungsansätze für die Architekturgeschichte bietet, aber auch Bedenken bezüglich der möglichen Verharmlosung der NS-Geschichte im heutigen digitalen Zeitalter weckt.
History Alive! Pursuing American Ideals
by Diane HartBy using this program, the students will discover how the skills of social sciences are used to explore the history of the United States. The print and online components of this program provide the tools needed for a complete learning cycle. Each unit begins with an online Unit Opener to prepare for inquiry--asking questions and proposing supported answers and solutions. Each lesson with a Lesson Guide preview activity that engages inquiry and sets a foundation for the lesson's content. In the Lesson Guide, student will participate in an interactive activity that connects to both the C3 Framework and English Language Arts and literacy. In these activities, they will use the tools of social studies inquiry: asking questions, using sources and other evidence to develop claims, and communicating conclusions. The lesson concludes as the readers demonstrate their knowledge of the lesson's core ideas and the inquiry process through a variety of paper and online Assessments.
History Lessons: How Textbooks from Around the World Portray U.S. History
by Dana Lindaman Kyle WardA &“fascinating&” look at what students in Russia, France, Iran, and other nations are taught about America (The New York Times Book Review). This &“timely and important&” book (History News Network) gives us a glimpse into classrooms across the globe, where opinions about the United States are first formed. History Lessons includes selections from textbooks and teaching materials used in Russia, France, Iran, Saudi Arabia, Cuba, Canada, and others, covering such events as the American Revolution, the Cuban Missile Crisis, the Iran hostage crisis, and the Korean War—providing some alternative viewpoints on the history of the United States from the time of the Viking explorers to the post-Cold War era. By juxtaposing starkly contrasting versions of the historical events we take for granted, History Lessons affords us a sometimes hilarious, often sobering look at what the world thinks about America&’s past. &“A brilliant idea.&” —Foreign Affairs
History in the Making: The Story of the American Printing House for the Blind 1858-2008
by Carol Brenner TobeThis beautifully illustrated 150th Anniversary book celebrates the history of the American Printing House for the Blind (which is based in Louisville, Kentucky) and examines its mission to provide specialized materials, books, products, and services to the visually impaired. Author Carol Tobe guides the reader through all of the Printing House's mechanical innovations and evolutions right up to today's digital solutions. Hundreds of color photographs showcase the Printing House, its people, and machines of the past and present. Its story is virtually the story of blind people in America.
History of Brazilian Journalism: From Print to Digital (Routledge Focus on Communication and Society)
by Otávio DarosThis book constitutes a first-of-its-kind synthesis of the development of journalism in Brazil, considering both its mediations with national social and political life and its relationships of influence and dependence on international economic centers. The author suggests that Brazilian journalism has so far known four phases: doctrinal political journalism, narrative literary journalism, industrial news journalism, and multimedia infotainment journalism. Devoting a chapter to each phase, Daros presents a critical map of the genesis and metamorphosis of journalistic practices in the country. The analysis goes beyond a mere study of national history to mark the points of connection between the Brazilian case and other geographic spaces, showing how the profession moved between two Western paradigms and was continually shaped by the economic, political, and cultural context from which it emerged and was inserted. The final part of the book reflects critically on the state of Brazilian journalism today, considering the new social media culture, the increasing focus on costs over quality of news products, and the failed social responsibility of the profession to inform national public opinion. This study is an important touchstone for researchers of Brazilian and Latin American journalism and those interested in the ways in which the media shapes and is shaped by a country’s socio-political climate.
History of English (Language Workbooks)
by Jonathan CulpeperRoutledge Language Workbooks provide absolute beginners with practical introductions to core areas of language study. Books in the series provide comprehensive coverage of the area as well as a basis for further investigation. Each Language Workbook guides the reader through the subject using ‘hands-on’ language analysis, equipping them with the basic analytical skills needed to handle a wide range of data. Written in a clear and simple style, with all technical concepts fully explained, Language Workbooks can be used for independent study or as part of a taught class. History of English: • examines the history of the English language in order to explain the English that is used today • introduces key linguistic concepts • provides ‘discussion points’ to generate debate • encourages readers to think critically about the subject • involves readers in collecting and analysing their own data • contains a ‘mini-corpus’ of texts, used for exercises and to illustrate points raised in the commentary Revised throughout, this updated edition integrates the latest research on the history of English, including an additional chapter on English letters and punctuation, and an updated bibliography. History of English, 3rd edition provides an essential introduction and workbook for students coming to this subject for the first time.
History of PR in Canada: An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada (The History of Public Relations)
by Sandra L. Braun Ella Palin Hannah FarrowA first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context. A valuable resource for researchers, students or practitioners, this bibliography surveys the landscape of public relations research in Canada. It orientates readers to this unique history, identifies gaps in research, suggests topics of future research, and offers critical historiography.This reference work will be of interest to scholars, students and practitioners in the fields of strategic communications, marketing or communications, providing a greater understanding of communications research in various Canadian contexts such as government, industry, corporate and nonprofit.
History, Politics and the Evolution of Cultivation Theory: Beyond Violence? (Palgrave Studies in the History of the Media)
by Andy RuddockThis book provides a cultural history of cultivation theory, a North American mass communication paradigm best known for arguing that television violence was a potent agent of political socialisation. Decades after its inception, cultivation theory remains an evocative force in imagining twenty-first-century media power. This book reveals how many factors shaped the theory: the spectre of twentieth-century fascism, the Cold War, political turbulence in 1960s America, and the realisation that television had profoundly altered the rhythms of social and political life. The book also explains how cultivation theory became a means of analysing diverse media influences, thanks to various scholars who brought different motivations, perspectives and skills to the project. Cultivation theory succeeded because its practitioners related their work to the changing political moods of post-war America. In doing so, they created a unique critical perspective within mass communication research, which continues to shed light on the role media play in political conflict.
Hit 'Em Where It Hurts: How to Save Democracy by Beating Republicans at Their Own Game
by Rachel BitecoferA radical, urgent plan for how the Democratic Party and its supporters can win elections at one of the most pivotal moments in the history of our nation&’s democracy&“Bitecofer hits hard against the GOP tactics of fear and anger and the Democrats&’ status quo narratives around political engagement and winning elections.&”—Michael Steele, former RNC chairWhy do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies—especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue—like the Supreme Court&’s 2022 Dobbs decision overturning Roe v. Wade—have they found a way to counter this effect.Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats&’ rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept—negative partisanship, or the idea that voters, even most so-called independents, don&’t vote for their candidate so much as they vote against their candidate&’s opponent. Seen through this lens, Hit &’Em Where It Hurts is a deep dive into the Republicans&’ own playbook, sharing how Democrats can turn the Right&’s own tactics against them. The way for Democrats to wage—and win—electoral war, Bitecofer writes, is to present themselves as &“brand ambassadors for freedom, health, wealth, safety, and common sense,&” the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues.As America careens into the election cycle that will determine its democratic future, Hit &’Em Where It Hurts is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour.