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How Books Came to America: The Rise of the American Book Trade (Penn State Series in the History of the Book #17)
by John HruschkaAnyone who pays attention to the popular press knows that the new media will soon make books obsolete. But predicting the imminent demise of the book is nothing new. At the beginning of the twentieth century, for example, some critics predicted that the electro-mechanical phonograph would soon make books obsolete. Still, despite the challenges of a century and a half of new media, books remain popular, with Americans purchasing more than eight million books each day. In How Books Came to America, John Hruschka traces the development of the American book trade from the moment of European contact with the Americas, through the growth of regional book trades in the early English colonial cities, to the more or less unified national book trade that emerged after the American Civil War and flourished in the twentieth century. He examines the variety of technological, historical, cultural, political, and personal forces that shaped the American book trade, paying particular attention to the contributions of the German bookseller Frederick Leypoldt and his journal, Publishers Weekly.Unlike many studies of the book business, How Books Came to America is more concerned with business than it is with books. Its focus is on how books are manufactured and sold, rather than how they are written and read. It is, nevertheless, the story of the people who created and influenced the book business in the colonies and the United States. Famous names in the American book trade—Benjamin Franklin, Robert Hoe, the Harpers, Henry Holt, and Melvil Dewey—are joined by more obscure names like Joseph Glover, Conrad Beissel, and the aforementioned Frederick Leypoldt. Together, they made the American book trade the unique commercial institution it is today.
How Circuits Work: Amplifiers, Filters, Audio and Control Electronics (Synthesis Lectures on Engineering, Science, and Technology)
by Stanislaw RaczynskiThis book helps readers understand the basic concepts of electronic circuits. The emphasis is on amplifiers, filters and audio circuits. Other applications such as oscillators, multivibrators, logic and control circuits are also included. Although basic concepts are presented with the necessary theoretical background, the author uses descriptions of basic electronic circuits in a very compact form and the circuit functions are described in a very accessible manner.
How Citizens View Science Communication: Pathways to Knowledge (Routledge Studies in Science, Technology and Society)
by Carolina Moreno-Castro Aneta Krzewińska Małgorzata DzimińskaScience communication aims at the successful sharing and explanation of sciencerelated topics to a wider audience. In order to enhance communication between science and society, a better understanding of citizens’ habits and perceptions is needed. Therefore, it is vital to understand how citizens acquire knowledge about science- related issues, how this knowledge affects their beliefs, opinions and perceptions, and what sources of information they choose to learn about science – and how they assess their reliability. This book addresses these questions, based on the analyses of public consultations data from Italy, Poland, Portugal, Slovakia and Spain, concerned with the science communication of issues including climate change, vaccines, complementary and alternative medicine (CAM) and genetically modified organisms (GMOs). Sharing experiences of how to engage citizens in public consultation, it provides insights into the mobilisation of interest in science and offers recommendations on how to improve science communication.
How Cybersecurity Really Works: A Hands-On Guide for Total Beginners
by Sam GrubbCybersecurity for Beginners is an engaging introduction to the field of cybersecurity. You'll learn how attackers operate, as well as how to defend yourself and organizations against online attacks.You don&’t need a technical background to understand core cybersecurity concepts and their practical applications – all you need is this book. It covers all the important stuff and leaves out the jargon, giving you a broad view of how specific attacks work and common methods used by online adversaries, as well as the controls and strategies you can use to defend against them. Each chapter tackles a new topic from the ground up, such as malware or social engineering, with easy-to-grasp explanations of the technology at play and relatable, real-world examples. Hands-on exercises then turn the conceptual knowledge you&’ve gained into cyber-savvy skills that will make you safer at work and at home. You&’ll explore various types of authentication (and how they can be broken), ways to prevent infections from different types of malware, like worms and viruses, and methods for protecting your cloud accounts from adversaries who target web apps. You&’ll also learn how to: • Use command-line tools to see information about your computer and network • Analyze email headers to detect phishing attempts • Open potentially malicious documents in a sandbox to safely see what they do • Set up your operating system accounts, firewalls, and router to protect your network • Perform a SQL injection attack by targeting an intentionally vulnerable website • Encrypt and hash your files In addition, you&’ll get an inside look at the roles and responsibilities of security professionals, see how an attack works from a cybercriminal&’s viewpoint, and get first-hand experience implementing sophisticated cybersecurity measures on your own devices.
How Democracy Ends
by David RuncimanHow will democracy end? And what will replace it? A preeminent political scientist examines the past, present, and future of an endangered political philosophySince the end of World War II, democracy's sweep across the globe seemed inexorable. Yet today, it seems radically imperiled, even in some of the world's most stable democracies. How bad could things get?In How Democracy Ends, David Runciman argues that we are trapped in outdated twentieth-century ideas of democratic failure. By fixating on coups and violence, we are focusing on the wrong threats. Our societies are too affluent, too elderly, and too networked to fall apart as they did in the past. We need new ways of thinking the unthinkable--a twenty-first-century vision of the end of democracy, and whether its collapse might allow us to move forward to something better.A provocative book by a major political philosopher, How Democracy Ends asks the most trenchant questions that underlie the disturbing patterns of our contemporary political life.
How Digital Communication Technology Shapes Markets
by Swati BhattThis Palgrave Pivot explores how communication technology such as the Internet has changed the nature of trade, focusing especially on economy-wide reductions in company size (granularity) and the role of retailers (disintermediation). By increasing access to comparative data, influencing conceptions of time, and reducing the number of intermediaries between creator and consumer, technological connectivity is changing the very definition of competition. In the new network economy, disintermediation and granularity are turning cooperative information gathering and sharing into a vital market institution. To exemplify the effects of communication technology, Bhatt focuses on two markets with particularly powerful effects on the economy: labor and education, and CIME (communication, information services, media, and entertainment). Mobile connectivity is radically changing the extent, capabilities, and operations of these markets, both in terms of the services they provide and how they interact with consumers. Bhatt also explores how these benefits intersect with new concerns about privacy and security when the line between public and private information is becoming ever more fluid.
How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
by Jean-Marie Dru“Quite simply and without a shadow of a doubt the best book about advertising ever written . . . a treasure trove of brilliant examples and anecdotes.” ―Donald Gunn, Founder, The Gunn ReportIn his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.“In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works—and how his ideas can help you rethink how your company works and wins.” ―William C. Taylor, New York Times–bestselling author“All great breakthrough business ideas have involved breaking with convention, but Dru's penchant for articulating the need for creative destruction brings decisiveness and encouragement to a field that constantly searches for ways to bring renewal to the process.” ―Booklist“From the CEO down, we live at a time when every organization should be looking at their business in a creative way. If you don't know how to do it, read this book.” ―Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival
How Free Can Religion Be?
by Randall P. BezansonRandall P. Bezanson's How Free Can Religion Be? explores the Supreme Court's varied history of interpreting the religious guarantees outlined in the First Amendment. The book discusses eight provocative Supreme Court decisions to track the evolution of Free Exercise and Establishment Clause doctrine, focusing on the court's shift from strict separation of church and state to a position where the government accommodates and even fosters religion. Beginning with samples from the latter half of the nineteenth century, the detailed case studies present new problems and revisit some old ones as well: the purported belief of polygamy in the Mormon Church; state support for religious schools; the teaching of evolution and creationism in public schools; Amish claims for exemption from compulsory education laws; comparable claims for Native American religion in relation to drug laws; and rights of free speech and equal access by religious groups in colleges and public schools.
How Free Can the Press Be?
by Randall P. BezansonIn How Free Can the Press Be? Randall P. Bezanson explores contradictions embedded in understanding press freedom in America by discussing nine of the most pivotal and provocative First Amendment cases in U.S. judicial history.
How Happy to Call Oneself a Turk
by Gavin D. BrockettThe modern nation-state of Turkey was established in 1923, but when and how did its citizens begin to identify themselves as Turks? Mustafa Kemal Ataturk, Turkey's founding president, is almost universally credited with creating a Turkish national identity through his revolutionary program to "secularize" the former heartland of the Ottoman Empire. Yet, despite Turkey's status as the lone secular state in the Muslim Middle East, religion remains a powerful force in Turkish society, and the country today is governed by a democratically elected political party with a distinctly religious (Islamist) orientation. In this history, Gavin D. Brockett takes a fresh look at the formation of Turkish national identity, focusing on the relationship between Islam and nationalism and the process through which a "religious national identity" emerged. Challenging the orthodoxy that Ataturk and the political elite imposed a sense of national identity from the top down, Brockett examines the social and political debates in provincial newspapers from around the country. He shows that the unprecedented expansion of print media in Turkey between 1945 and 1954, which followed the end of strict, single-party authoritarian government, created a forum in which ordinary people could inject popular religious identities into the new Turkish nationalism. Brockett makes a convincing case that it was this fruitful negotiation between secular nationalism and Islam--rather than the imposition of secularism alone--that created the modern Turkish national identity.
How Hollywood Works
by Janet WaskoThis is a book about the US motion picture industry - its structure and policies, its operations and practices. It looks at the processes that are involved in turning raw materials and labor into feature films. It describes the process of film production, distribution, exhibition and retail - a process that involves different markets where materials, labor and products are bought and sold. In other words, this is a book about how Hollywood works - as an industry. How Hollywood Works: - offers an up-to-date survey of the policies and structure of the US film industry - looks at the relationship between the film industry and other media industries - examines the role of the major studios and the other 'players' - including, law firms, talent agents, and trade unions and guilds - provides access to hard-to-find statistical information on the industry While many books describe the film production and marketing process, they usually do so from an industry perspective and few look at Hollywood critically from within a more general economic, political and social context. By offering just such a critique, Janet Wasko's text provides a timely and essential analysis of how Hollywood works for all students of film and media.
How I Saved the World
by Jesse WattersThe conservative political commentator shares his story—and his outlook on America’s future—in this #1 New York Times bestseller.In How I Saved the World, Jesse Watters takes readers on a tour of his life from basement-dwelling Fox minion to pampered champion of right-thinking Americans. He has divined great truths about the nature of our country while stumbling across beaches asking oblivious college students basic political questions and while stumbling out of Air Force One with the President.Interspersed are his thoughtful suggestions for overcoming left-wing radicalism, maintaining American democracy, moving beyond aging hippies (like his long-suffering, loving parents), saving the world from social justice warriors and the deep state—all while smirking his way through life in only the nicest way. Watters outlines the stark choice ahead of us between all-American hamburgers and leftist Green New Deal breadlines (okay, maybe that one is a no-brainer) and shows the way for order and fairness to be restored. A manifesto and a call-to-arms from a man for all seasons, How I Saved the World is a hilarious, enlightening, entertaining book with a reasonable chance of winning a Nobel Prize in every category, even chemistry.
How I Won the Yellow Jumper: Dispatches from the Tour de France
by Ned Boulting'Paris, 4 July 2003: My first Tour de France. I had never seen a bike race. I had only vaguely heard of Lance Armstrong. I had no idea what I was doing there. Yet, that day I was broadcasting live on television. I fumbled my way through a few platitudes, before summing up with the words, "...Dave Millar just missing out on the Yellow Jumper." Yes, the Yellow Jumper.'Follow Ned Boulting's (occasionally excruciating) experiences covering the world's most famous cycling race. His story offers an insider's view of what really goes on behind the scenes of the Tour. From up-close-and-personal encounters with Lance Armstrong to bewildered mishaps with the local cuisine, Ned's been there, done that and got the crumpled-looking t-shirt. Eight Tours on from Ned's humbling debut, he has grown to respect, mock, adore and crave the race in equal measure. What's more, he has even started to understand it. Includes How Cav Won the Green Jersey: Short Dispatches from the 2011 Tour de France
How Leaders Speak: Essential Rules for Engaging and Inspiring Others
by Jim GraySenior executives, professionals, politicians, entrepreneurs, and educators are increasingly being evaluated by how well they speak - how credibly, how naturally, and how enthusiastically. They’re being judged on their presentation skills. In today’s communication-saturated age, the ability to address others effectively has become the essential mark of a leader. How Leaders Speak covers the seven keys to speaking like a leader: preparation, certainty, passion, engagement, and commitment. It’s a personal handbook for planning and conveying presentations that will engage and inspire others, from overcoming nervousness to handling difficult questions from listeners. How Leaders Speak: Getting Ready to Present: Know Your Audience Find and Create The Nugget (something your audience doesnt know) Make a Video Rehearsing your Presentation Be Prepared for Anything Don’t Rely on PowerPoint (have a print out as well ) Test your Technology Have a Checklist of Materials Before You Leave the Office Pre-Presentation Jitters are a Good Thing! Know Your Environment Beforehand (schedule a run through the day before) Eat and Drink Lightly Just Before Your Presentation How Leaders Speak: During Your Speech Have Water Handy Keep Language Short and Simple Have Your Speech Printed at the Top of Your Page To Keep Eye Contact Connected Most Nervousness Doesnt Show Draw in Your Audience Via Names and Anecdotal Info Ask Questions to Involve Your Audience (and to Relieve Pressure) Speak with Passion!
How Life Imitates Sports: A Sportswriter Recounts, Relives, and Reckons with 50 Years on the Sports Beat
by Ira BerkowMemorable Stories From a Half Century of Sports Journalism For the last half century, Pulitzer Prize–winning sportswriter Ira Berkow has been at the center of some of the most memorable moments in sports history. From the World Series, NBA Finals, and Super Bowl, to Heavyweight Title Fights, the Olympics, and The Masters, he has seen and covered them all. After fifty years covering sports, with more than twenty-five as a journalist for the New York Times, How Life Imitates Sports shares how these events—and their participants—have significantly shaped how we as a nation have come to understand and perceive our culture (and even our politics). They are a historical record of one significant sphere of our life and times: sports. From Muhammad Ali to Mike Tyson, Michael Jordan to LeBron James, Jackie Robinson to Derek Jeter, Billie Jean King to Tonya Harding, O. J. Simpson to Tiger Woods and beyond, this collection is a historical record of our times over this past half century, in terms of society, race and gender, politics, legal issues, and the fabric of our sports passions and human condition, ranging from pathos to humor, from introspection to perception. Including additional commentary on when these events first occurred and how they have impacted us today, Berkow shares the knowledge of someone who sat ringside, in the press box, and on the sidelines for some of the most notable moments in our history. So whether you&’re a fan of baseball and basketball, or tennis and soccer, How Life Imitates Sports shows you our history from someone who witnessed it first-hand; a worthy collection for anyone who appreciates the highest quality sports journalism.
How Managers Make Things Happen
by Dr George S. OdiorneHow can a manager control business situations to make them work for, rather than against him?Dropping the “soft approach to human relations,” the author of this book, first published in 1961, strikes out for compelling leadership. He teaches managers how to make things happen and get things done. He reveals methods not usually discussed in “how to” books, and seldom taught in the schools of business.Dr. Odiorne’s ideas have been called “fresh and striking,” and his concepts of the executive as a manager of situations have been labeled “valid and provocative.”His incidents, as depicted herein, are carbon copies of those actually existing in business today. And it has been said that Odiorne accurately molds the type of manager “I would like to work for.”Gain fuller cooperation, sharpen training, and generate greater productivity with these compelling tactics that spark subordinates to action and get things done.
How Many Ways Can You Make Five?: A Parent's Guide to Exploring Math with Children's Books
by The Vermont Center for the Book Sally AndersonUse your child’s favorite books to explore and investigate the world of mathematics! In a world filled with patterns, shapes, sequences, and numbers – math is all around us. From an early age, children begin to notice and make connections between math concepts and everyday life, asking: How many? How high? How long? and How much does that weigh?Children’s books can bring math concepts to life. With the help of the stories and activities in How Many Ways Can You Make Five? you and your child will have a blast reading about, talking about, and exploring the world of math. Use favorite children’s books to investigate patterns and puzzles, learn how to subtract, and make maps.With four chapters that cover a multitude of themes, it’s never been easier to deepen your child’s understanding of important math and reading concepts at the same time!
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns
by Wendy MelilloHow McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
How Media Inform Democracy: A Comparative Approach (Routledge New Developments in Communication and Society Research)
by James Curran Toril AalbergIn this timely book, leading researchers consider how media inform democracy in six countries – the United States, the United Kingdom, Belgium, the Netherlands, Norway, and Sweden. Taking as their starting point the idea that citizens need to be briefed adequately with a full and intelligent coverage of public affairs so that they can make responsible, informed choices rather than act out of ignorance and misinformation, contributors use a comparative approach to examine the way in which the shifting media landscape is affecting and informing the democratic process across the globe. In particular, they ask: Can a comparative approach provide us with new answers to the question of how media inform democracy? Has increased commercialization made media systems more similar and affected equally the character of news and public knowledge throughout the USA and Europe? Is soft news and misinformation predominantly related to an American exceptionalism, based on the market domination of its media and marginalized public broadcaster? This study combines a content analysis of press and television news with representative surveys in six nations. It makes an indispensable contribution to debates about media and democracy, and about changes in media systems. It is especially useful for media theory, comparative media, and political communication courses.
How Not to Write a Novel: 200 Classic Mistakes and How to Avoid Them—A Misstep-by-Misstep Guide
by Howard Mittelmark Sandra Newman"What do you think of my fiction book writing?" the aspiring novelist extorted. "Darn," the editor hectored, in turn. "I can not publish your novel! It is full of what we in the business call 'really awful writing.'" "But how shall I absolve this dilemma? I have already read every tome available on how to write well and get published!" The writer tossed his head about, wildly."It might help," opined the blonde editor, helpfully, "to ponder how NOT to write a novel, so you might avoid the very thing!"Many writing books offer sound advice on how to write well. This is not one of those books. On the contrary, this is a collection of terrible, awkward, and laughably unreadable excerpts that will teach you what to avoid—at all costs—if you ever want your novel published. In How Not to Write a Novel, authors Howard Mittelmark and Sandra Newman distill their 30 years combined experience in teaching, editing, writing, and reviewing fiction to bring you real advice from the other side of the query letter. Rather than telling you how or what to write, they identify the 200 most common mistakes unconsciously made by writers and teach you to recognize, avoid, and amend them. With hilarious "mis-examples" to demonstrate each manuscript-mangling error, they'll help you troubleshoot your beginnings and endings, bad guys, love interests, style, jokes, perspective, voice, and more. As funny as it is useful, this essential how-NOT-to guide will help you get your manuscript out of the slush pile and into the bookstore.
How Participatory Evaluation Research Affects the Management Control Process of a Multinational Nonprofit Organization (Routledge Library Editions: Multinationals)
by Gail J. FultsThis title, first published in 1993, addresses two questions: can evaluation research function as a surrogate market in non-profit organisations to measure, value, and assess the goods and services they provide? And second, can the findings from an evaluation process be incorporated as a service accomplishment element into the accounting information published by non-profit organisations? This title will be of interest to students of business studies.
How Partisan Media Polarize America
by Matthew LevenduskyForty years ago, viewers who wanted to watch the news could only choose from among the major broadcast networks, all of which presented the same news without any particular point of view. Today we have a much broader array of choices, including cable channels offering a partisan take. With partisan programs gaining in popularity, some argue that they are polarizing American politics, while others counter that only a tiny portion of the population watches such programs and that their viewers tend to already hold similar beliefs. <P><P> In How Partisan Media Polarize America, Matthew Levendusky confirms--but also qualifies--both of these claims. Drawing on experiments and survey data, he shows that Americans who watch partisan programming do become more certain of their beliefs and less willing to weigh the merits of opposing views or to compromise. And while only a small segment of the American population watches partisan media programs, those who do tend to be more politically engaged, and their effects on national politics are therefore far-reaching. <P>< In a time when politics seem doomed to partisan discord, How Partisan Media Polarize America offers a much-needed clarification of the role partisan media might play.
How Partisan Media Polarize America (Chicago Studies In American Politics Ser.)
by Matthew LevenduskyForty years ago, viewers who wanted to watch the news could only choose from among the major broadcast networks, all of which presented the same news without any particular point of view. Today we have a much broader array of choices, including cable channels offering a partisan take. With partisan programs gaining in popularity, some argue that they are polarizing American politics, while others counter that only a tiny portion of the population watches such programs and that their viewers tend to already hold similar beliefs. In How Partisan Media Polarize America, Matthew Levendusky confirms—but also qualifies—both of these claims. Drawing on experiments and survey data, he shows that Americans who watch partisan programming do become more certain of their beliefs and less willing to weigh the merits of opposing views or to compromise. And while only a small segment of the American population watches partisan media programs, those who do tend to be more politically engaged, and their effects on national politics are therefore far-reaching. In a time when politics seem doomed to partisan discord, How Partisan Media Polarize America offers a much-needed clarification of the role partisan media might play.
How People Negotiate: Resolving Disputes In Different Cultures (Advances In Group Decision And Negotiation #1)
by Guy Olivier FaureHow People Negotiate brings together a set of negotiation stories, accompanied by an integrative overview. This volume provides cases and theoretical elaboration and includes a comprehensive overview of research on negotiation. Some negotiation stories are exotic and strange: they come from a large number of countries, ranging from China, to African Countries, to the Ancient Middle East. Others are drawn from Western settings such as France, Germany, and USA. The negotiations described take various forms: negotiating with oneself, negotiating one's own way through bicycle traffic or animals appearing to negotiate with each other. The stories begin with Abraham negotiating with the Lord about the fate of Sodom, the first-ever recorded account of negotiations. The negotiations in this volume present something new and unusual. They are catchy, intriguing, exciting, intellectually challenging and original. They give us a new perspective on negotiating, tell us something about the world we live in, and - by means of a worthwhile detour - they teach us about ourselves.
How PowerPoint Makes You Stupid
by George Holoch Franck FrommerWith over 500 million users worldwide, Microsoft's PowerPoint software has become the ubiquitous tool for nearly all forms of public presentation-in schools, government agencies, the military, and, of course, offices everywhere. In this revealing and powerfully argued book, author Franck Frommer shows us that PowerPoint's celebrated ease and efficiency actually mask a profoundly disturbing but little-understood transformation in human communication.Using fascinating examples (including the most famous PowerPoint presentation of all: Colin Powell's indictment of Iraq before the United Nations), Frommer systematically deconstructs the slides, bulleted lists, and flashy graphics we all now take for granted. He shows how PowerPoint has promoted a new, slippery "grammar," where faulty causality, sloppy logic, decontextualized data, and seductive showmanship have replaced the traditional tools of persuasion and argument.How PowerPoint Makes You Stupid includes a fascinating mini-history of PowerPoint's emergence, as well as a sobering and surprising account of its reach into the most unsuspecting nooks of work, life, and education. For anyone concerned with the corruption of language, the dumbing-down of society, or the unchecked expansion of "efficiency" in our culture, here is a book that will become a rallying cry for turning the tide.