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How to Persuade People Who Don't Want to be Persuaded
by Mark Levy Joel BauerThe art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
How to Persuade: The Skills You Need to Get What You Want
by Michelle BowdenDo you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends. Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You&’ll build your own personalised plan to move people from 'no' to 'yes'—every time. Learn how to: Recognise and improve your persuasive strengths and weaknesses Build undeniable likeability and trust to compel people to action Arouse passion and enthusiasm for your ideas Win that next big pitch Persuade anyone, anywhere, anytime In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want. "Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."—Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta
How to Present Like a Pro: Getting People to See Things Your Way
by Lani ArredondoA short and concise guide to making a memorable and effective presentation.
How to Present: The Ultimate Guide to Presenting Live and Online
by Michelle BowdenLearn the secrets of successful speaking, communicating and presenting Do you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? How to Present reveals the winning formulas that ensure you are a confident, clear and influential presenter every time. Presentation skills expert Michelle Bowden shares her internationally proven system for exceptional presenting, starting with analysis (plan what you would like to achieve), then design (put your presentation together) and delivery (communicate your message for results). This second edition is fully updated with all new strategies for presenting in online and hybrid sessions. Presenting online can be effective and engaging—you just need to know what to do, and then do it! How to Present will help you: maximise your impact in meetings, conferences and conversations manage your nerves so you feel calm and confident engage your audience and master the art of persuasion structure your message cleverly and with deliver with authority command attention and achieve your goals Whether you're speaking to one person or thousands, live or online, this is the essential guide to becoming an outstanding presenter who is memorable for all the right reasons!
How to Read Economic News: A Critical Approach to Economic Journalism
by Maria Rieder Henry Silke Fergal QuinnClosely examining how the news media reports economic and financial matters, this book equips students with solid methodological skills for reading and interpreting the news alongside a toolkit for best practice as an economic journalist. How to Read Economic News combines theory and practice to explore the discourse surrounding economics in the mass media and how this specialised form of reporting can be improved. Beginning by introducing major concepts such as financialised economic reporting, media amnesia and loss of trust, the book goes on to help students to interpret, understand and analyse existing news discourse and to identify subtle biases in news reports stemming from hegemonic belief systems. The final section puts this analytical knowledge into practice, providing students with methods for the critical production of news and covering such skills as identifying newsworthiness, story sourcing, achieving clarity, and using complex datasets in news stories. This is a key text for students and academics in the fields of financial journalism and critical discourse analysis who wish to approach the subject with a critical eye.
How to Read Like You Mean It (Cultural Dialectics)
by Kyle ConwayIn this candid and concise volume, Kyle Conway, author of The Art of Communication in a Polarized World, considers how we can open ourselves to others and to ideas that scare us by reading difficult texts. Conway argues that because we resist ideas we don’t understand, we must embrace confusion as a constitutive part of understanding and meaningful exchange, whether between a reader and a text or between two people. Building on the work of hermeneutics scholar Paul Ricoeur, Conway evaluates the recurring paradox of miscommunication that results in deeper understanding and proposes strategies for reading that will allow individuals give up the illusion of certainty. In elegant and compelling prose, Conway introduces readers to the idea that it is through uncertainty that we can gain access to new and meaningful worlds—those of texts and other people.
How to Resist Amazon and Why: The Fight for Local Economics, Data Privacy, Fair Labor, Independent Bookstores, and a People-Powered Future!
by Danny CaineWhen a company's workers are literally dying on the job, when their business model relies on preying on local businesses and even their own vendors, when their CEO is the richest person in the world while their workers make low wages with impossible quotas... wouldn't you want to resist? Danny Caine, owner of Raven Book Store in Lawrence, Kansas has been an outspoken critic of the seemingly unstoppable Goliath of the bookselling world: Amazon. In this book, he lays out the case for shifting our personal money and civic investment away from global corporate behemoths and to small, local, independent businesses. Well-researched and lively, his tale covers the history of big box stores, the big political drama of delivery, and the perils of warehouse work. He shows how Amazon's ruthless discount strategies mean authors, publishers, and even Amazon themselves can lose money on every book sold. And he spells out a clear path to resistance, in a world where consumers are struggling to get by. In-depth research is interspersed with charming personal anecdotes from bookstore life, making this a readable, fascinating, essential book for the 2020s.
How to Resist Amazon and Why: The Fight for Local Economics, Data Privacy, Fair Labor, Independent Bookstores, and a People-Powered Future! (Real World)
by Danny CaineWhen a company's workers are literally dying on the job, when their business model relies on preying on local businesses and even their own vendors, when their CEO is the richest person in the world while their workers make low wages with impossible quotas... wouldn't you want to resist? Danny Caine, owner of Raven Book Store in Lawrence, Kansas has been an outspoken critic of the seemingly unstoppable Goliath of the bookselling world: Amazon. In this book, he lays out the case for shifting our personal money and civic investment away from global corporate behemoths and to small, local, independent businesses. Well-researched and lively, his tale covers the history of big box stores, the big political drama of delivery, and the perils of warehouse work. He shows how Amazon's ruthless discount strategies mean authors, publishers, and even Amazon themselves can lose money on every book sold. And he spells out a clear path to resistance, in a world where consumers are struggling to get by. In-depth research is interspersed with charming personal anecdotes from bookstore life, making this a readable, fascinating, essential book for the 2020s.
How to Review Scholarly Books: Reading, Writing, Relishing (Skills for Scholars)
by Steven E. GumpA guide to the art of reviewing scholarly books, with strategies and suggestionsScholarly book reviews should be enjoyable—both to write and to read. All too often, though, they offer little more than chapter-by-chapter summaries. In this comprehensive handbook, Steven Gump offers an encouraging guide to crafting valuable reviews of scholarly books in the humanities and social sciences. Readers learn how to write engaging, respectful reviews that make intellectual contributions of their own. With extensive experience in both writing and editing scholarly book reviews, Gump walks prospective reviewers through the process of selecting a book to review, identifying a venue to publish the review, reading and annotating the book, and writing a review that is tailored to the audience of the target venue, with the possibility of dissemination to popular outlets beyond the core field.Alongside this practical advice, Gump offers a generous philosophy of scholarly book reviewing that considers the roles of book reviews and the responsibilities of book reviewers within the broader scholarly ecosystem. Readers learn how to uplift the voices and contributions of authors, how to prepare the next generation of reviewers (including undergraduates or graduate students), and how to elevate an unjustly underestimated genre. Ultimately, this essential guide brings into renewed focus the joys of reading scholarly works, engaging with intellectual ideas, and writing incisively.
How to Run Seminars & Workshops
by Robert L. JollesThe Trainer's Guide to TrainingMost new trainers and presenters know all they need to know about their chosen subject. Unfortunately, few of them actually know how to present what they know. For more than a decade, Robert Jolles's How to Run Seminars and Workshops has taught tens of thousands of people how to sell, teach, stand up, and deliver an effective training session on almost any subject in almost any setting.This new Third Edition updates this classic guide for anyone who has to get up and move an audience. Just as he did in the book's previous editions, Jolles-former head of Xerox's world-renowned "train the trainer" program-shares proven, effective techniques for winning over an audience, holding their interest, conveying important information, and moving that audience to take action! For seasoned pros, this is an invaluable tool for becoming a world-class seminar and workshop leader. For novices, it's a step-by-step self-teaching guide that provides the confidence and the techniques speakers need to survive and thrive in front of an audience.Packed with straightforward, trustworthy advice, this reliable resource covers all the bases for today's professional trainers and speakers, including research and preparation, questioning techniques, pacing, visual aids, evaluation and support, feedback, and more:Creating your own seminar businessRecognizing different personalities and types of behaviorTraining groups with diverse needsOn-site preparationsMaintaining the audience's interestThe latest technology and visual aidsGiving feedback and coachingPresenting your best self to the audienceDeveloping a training staffAnd, most important, how to sell your messageTrusted by thousands of professional trainers for the latest tactics and practices in seminar and workshop leadership, How to Run Seminars and Workshops, Third Edition is the ultimate guide for anyone who makes a living sharing what they know with others.
How to Run Seminars and Workshops: Presentation Skills for Consultants, Trainers, Teachers, and Salespeople
by Robert L. JollesMake your message stick with expert help from this classic trainer's resource How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more—including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery. Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers—from behind-the-scenes preparations to "in the pit" performance and working with trainees hands-on, straightforward guidance shows you how to: Capture and hold the audience's interest with expert pacing and visual aids Take advantage of new technologies that make training more accessible Prepare each session thoroughly to avoid mistakes, malfunctions, and delays Offer effective feedback, fine-tune delivery, market your services, and more As training departments shrink—many disappearing entirely—more and more companies are turning to keynote and workshop delivery as a way of reaching key clients. Podcasts are replacing live training, and new technology is continually changing the way presentations are made. Professional trainers and speakers must understand the nuances of any audience/delivery permutation, and tailor their methods to match. How to Run Seminars and Workshops is a trusted resource for presenters seeking to boost their effectiveness at any level, in any industry.
How to Run a Meeting (Harvard Business Review Classics)
by Antony JayHere, Antony Jay argues that too many leaders fail to plan adequately for meetings. He defines the characteristics that contribute to success, from keeping formal minutes to acknowledging junior staff.
How to Say It at Work: Power Words, Phrases, and Communication Secrets for Getting Ahead
by Jack GriffinJack Griffin argues that it's vital to sell yourself--and your ideas--every day. In How to Say It at Work: Putting Yourself Across with Power Words, Phrases, Body Language and Communication Secrets, he offers practical advice for making your case whether your target is a supervisor, colleague, subordinate, client, vendor, or lender.
How to Say It to Sell It
by Sue Hershkowitz-CooreBased on a unique, customer-centric approach to selling, How to Say It(r) to Sell Itprovides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.
How to Say It: Grantwriting
by Koch Deborah S.A guide to writing grant proposals tailored specifically to a donor?s interests, complete with step-by-step instructions and samples of winning proposals. In grant- seeking, words can go where the applicant can?t?the foundation boardroom, the corporation?s headquarters?so it?s important to use them as the strategic, powerful tools that they are. This book shows readers how to find, frame, and use words effectively to make the case for any organization and its projects. Readers are provided the tools for crafting a grant proposal that speaks directly to the funder?s interests. Grant-seekers will learn: ? How to find out which funders fit their project exactly ? Strategies for figuring out what each grant-maker is looking for ? Critical tips for crafting attention-grabbing proposals Koch shows readers how to write with a point of view that is geared to the funder?s interests and goals, while remaining true to the project. Packed with examples of winning proposals, and strategies for using words to inspire and convince, this is the must-have resource for any grant-seeker hoping to stand apart from the crowd. .
How to Say It: Negotiating to Win
by Jim HennigA no-nonsense guide to closing the deal?that makes sense to everyone. Jim Hennig?s winning negotiating philosophy is based on finding and meeting the real needs of the other party through the use of questions, effective listening, honesty, integrity, sincere caring, and building partnerships. His approach is predicated on the idea that when people like you, they want to work with you, are likely to concede more often, become more sensitive to your needs, and are more inclined to meet them. Through dozens of proven strategies, tips, power words, phrases, and real-life dialogues, How to Say It®: Negotiating to Win will help readers bring every negotiation to a happy close and meet their bottom line?while cultivating repeat clients who?ll enjoy doing business with them. .
How to Say It: Winning Words and Strategies to Get Noticed, Get Hired, andGet Ahead
by Jack GriffinTake control of your job, get noticed, and get ahead-no matter what's happening in the job market <P> Times are tough. There's no denying that. Most of us feel lucky enough just to have a job, let alone hope for a promotion. But who says a rough economy has to hold you back? "How to Say It: Be Indispensable at Work" will help you be the one who gets ahead when others are just getting by. <P> Jack Griffin shows you how to make yourself irreplaceable and indispensable in your workplace and in your industry. You'll learn how to demonstrate your value and potential to your boss, coworkers, and staff-as well as to prospective employers. This book will help you work wisely and well in any economy so you can build your career, your future, and your personal brand. You'll discover how to: <P> * Assess the state of your workplace, company, and industry. <P> * Take a frank inventory of your skills and competencies and sell them effectively.<P> * Master a set of simple formulas for building valuable connections in your workplace. <P> * Demonstrate that your organization cannot possibly manage without you. <P> * Get the best from everyone and give your best in return. <P> * Avoid pitfalls that can hold you back, get you canned, and cripple your future. <P> * Get best-case outcomes from worst-case scenarios.
How to Self Publish Inexpensive Books and Ebooks
by William AllanAre you a first-time author? Have you already published your first book and didn't like the experience? Or are you thinking of writing a book, but just dread the printing and marketing of it? Well How to Self Publish Inexpensive Books and Ebooks is the book for you.William Allan has written a book recounting his experience of getting his first book published into both print and ebook formats and promoting them. His first book, a short fictional crime story entitled Four Murders in a Small Town, can be purchased at www.fourmurdersinasmalltown.com in print format and at https://store.bookbaby.com/book/Four-Murders-in-a-Small-Town in ebook format.Allan's retired living on a fixed income, so he needed to find inexpensive but professional publishing options. Many first-time authors face similar financial constraints, having more words than money. Allan tells you what you need to know and what to be wary of in the publishing industry. He tells you how to organize your copyright page and all the other pre-book pages. He addresses editing, cover design, page layout and tax issues.Allan gives you an overview of the U.S. and Canadian book publishing industries and offers advice if you're thinking about print-on-demand publishing. Most importantly, he offers costs and details on 27 U.S. and 13 Canadian book publishers so you can tell what company might best fit your situation. He also offers details of 27 mostly smaller Canadian book publishers and eight children's book publishers.Allan then outlines the costs and details of getting an ebook at 30 publishers in the U.S. and Canada. In all, details of 105 book and ebook publishers are cited in the book. By citing so many publishers, his book includes printers specializing in every imaginable genre of book, including children's, religious, indigenous, fiction and nonfiction, novels, poetry, sports, travel, biographies, mysteries, environment, current affairs, children who are authors, humour, wellness, self help, graphic novels, cookbooks, drama, French, culture, historical, film and more, as well as translation services.It's a complete book for every first-time author. In fact, some of these publishers would print your book at no expense to the author if the content meets their submission lists. And Americans using Canadian publishers would pay considerably less due to the value of the Canadian dollar.Allan offers his picks for print and ebook winners, but he leaves it up to you to decide who to trust with your manuscript. After you get published, you need book launch and marketing advice. Allan offers that too. I offer options to help novelists as well. You spent all that time writing your book. Now you need How to Self Publish Inexpensive Book and Ebooks to help you get your masterpiece out to readers. Buy it today.An interview with author William Allan Author of How to Self Publish Inexpensive Books and EbooksThis interview is made possible thanks to Self Publishing Review www.selfpublishingreview.comTell us something about your book.The basics: what's it about?I tried to write the complete book for every first-time author. It covers how to organize your copyright page and all other pre-book pages. I address editing, cover design, page layout and tax issues. I include an overview of the U.S. and Canadian book publishing industries and I offer advice to anyone thinking about print-on-demand publishing. Most importantly, I offer cost and details on 27 U.S. and 13 Canadian book publishers and 30 ebook publishers. I also include details on 27 mostly smaller Canadian book publishers and eight children's book publishers. In all, 105 book and ebook publishers are cited in the book. By including so many publishers, the book lists printers specializing in every imaginable genre of book. After you get published, you need book launch and marketing advice. I offer that too. I also offer advice to novelist
How to Self Publish Inexpensive Books and Ebooks: U.S. Edition
by William Allan<P><P>There are many books telling you how to self publish your book for less than $100 or virtually free. They recommend CreateSpace or IngramSpark. Or Smashwords for ebooks. You can do that, but you will get a book that will look like it was self published and not a professional product that will compete with books from traditional publishers. <P><P>William Allan's new book will tell you: <br>- Why you need and how to get professional editing, cover design and page layout; <br>- Where to publish your manuscript; and <br>- Get online distribution and publication for as little as $245. It also tells you which three publishers offer extensive marketing and promotion with every proposal they issue to authors. Allan's book lists 12 reasons to self publish your book and 25 ways to market your book. <P><P>The title of this book emphasizes it is aimed at finding inexpensive, quality book publishers for authors so they can market their book with confidence. With the marketing advice in Allan's book, those authors will know their book has a far better chance than most of finding an audience and being successful. <P><P> There are no guarantees in the book publishing industry today. Allan cannot and will not guarantee your book will sell thousands of copies. <P><P>What he can guarantee, if you follow the ideas in this book, is you will enter the market with a book that has all the prerequisites for success. <P><P> You will be preparing to market a book people will want to read rather than a book they will be sorry they purchased.
How to Self-Publish for Under $100: The Step-by-Step Handbook to Publishing Your Book Without Breaking the Bank
by Cinquanta Cox-SmithWrite your own success story with this practical, comprehensive guide that covers everything from outline to marketing plan.No one understands the world of modern self-publishing better than author and entrepreneur Cinquanta Cox-Smith. Now she shares all her tips and tricks to finding success as a self-published author—without spending a fortune.From the benefits of beta readers to landing great endorsements, Cinquanta offers practical, detailed advice on every aspect of launching your own book. Going beyond ISBNs, covers and word count, you’ll learn about:Vanity publishingHybrid publishingSecrets to successful categorizingSEO (Search Engine Optimization)DiscountingBlog tours and endorsementsSelf-publishing on AmazonThe growing scene outside of Amazon
How to Sell Anything: What the Best Salespeople Know, Do, and Say
by Tom Bird Jeremy CassellBeat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry or a tested veteran waiting to take the next step, these pages will show you how to instantly improve your performance and get you started on the path toward success you’ve always dreamed of and beyond.These sales professionals know what works and will arm you with all the trade secrets necessary to guarantee your continued success. Their pragmatic advice and dynamic sales tips will keep you one step ahead of the field, and most importantly, one step ahead of the customer.Find out how you can use your personality to perfect your sales technique and reach a deeper, more comprehensive understanding of customer needs. You will learn this secret and countless other strategies such as: Developing your personal “brand” Self-coaching Time management and the planning process Setting the right goals Foundations of effective influencing Asking the right questions Collaborative negotiation Prospecting with purpose Appeals to the customer and persuasive delivery Managing relationships
How to Sell Out: The (Hidden) Cost of Being a Black Writer
by Chad SandersA timely, vulnerable, and cutting-edge exploration of the pressures and pitfalls of writing while Black in America in this urgently needed addition to the national conversation of race, money, and art.In the summer of 2020, when the nation was erupting in protest over the murder of George Floyd, Chad Sanders was quietly celebrating for selfish reasons. Why? After years of struggling to get his footing as a writer, he&’d finally landed a New York Times op-ed. He wrote an essay about the hollow messages of concern he&’d been receiving from white friends and colleagues. It went viral, and in the years that followed, he built a solid career as a creator—of books, podcasts, TV shows, and films—by mining his most painful experiences of being Black in America. Black pain for white money. For Sanders, this was a lucrative trade. One he thought he could work for the rest of his life. But it didn&’t take long for him to realize he, like so many other writers, was getting the short end of the stick. In How to Sell Out, Sanders draws on his personal experiences to offer a wry, darkly comic look at the invisible realities of making a living as a Black writer who writes about race. He relays stories of his time in the tech business, his experiences in TV writers&’ rooms, his childhood participation in Jack and Jill, his family and relationships, and the struggles of sharing his racial trauma in exchange for cash. Combining meditations on historical and current events and the intersection of race and class with short creative essays, Sanders sculpts a freewheeling arc that is as funny as it is moving and thought-provoking.
How to Sharpen Your Business Writing Skills
by Nan LevinsonAn opportunity to update writing skills and excel in today’s e-writing environment. Packed with practical advice attuned to current business writing and presentation challenges, this book features special strategies to speed online research and guidelines for creating safe and savvy e-mail. Through interactive, self-directed exercises, you’ll acquire the techniques that professional writers use to research, draft, compose, and edit their work. Examples and checklists will keep you on track as you practice writing better letters, memos, proposals, reports, and e-mail (with its own rules and etiquette). If you struggle to find the words and tone appropriate for given situations, you‘ll appreciate the advice on selecting language that works. There's also plenty of help with those niggling questions about grammar and punctuation. This book will help make your writing more effective, polished, and direct. It will distinguish you and help you move ahead, whether you're an administrative assistant or company officer. This book will help you: • Identify your audience • Organize your material • Write clearly and effectively • Master the steps of editing and rewriting • Conduct online research thoroughly and quickly • Compose e-mail that communicates your message efficiently • Avoid common pitfalls of electronic communications • Use writing to eliminate misunderstandings
How to Speak How to Listen
by Mortimer J. AdlerFrom the author of the bestselling How to Read a Book comes a comprehensive and practical guide for learning how to speak and listen more effectively.With over half a million copies in print of his &“living classic&” How to Read a Book in print, intellectual, philosopher, and academic Mortimer J. Adler set out to write an accompanying volume on speaking and listening, offering the impressive depth of knowledge and accessible panache that distinguished his first book. In How to Speak How to Listen, Adler explains the fundamental principles of communicating through speech, with sections on such specialized presentations as the sales talk, the lecture, and question-and-answer sessions and advice on effective listening and learning by discussion.
How to Speak Like a Pro
by Leon FletcherThis book contains step-by-step strategies to help you develop both the confidence and skills necessary to become a good speaker, and features a handy "checklist" at teh end of each chapter.From the Paperback edition.