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How to Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality
by Samuel C. SpitaleMade to Stick by Chip Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today&’s post-truth landscape, filled with real-world examples of disinformation campaigns.The average person receives 4,000 to 10,000 media messages a day. It&’s no wonder we struggle to separate the news from the noise and fact from fiction--but in these unprecedented times, it&’s essential to democracy that we do. For anyone struggling to figure out how to live--and vote--their values, How to Win the War on Truth is here to help. You&’ll learn: • The history of propaganda, from Edward Bernays to Fox News • Why simple messages are so powerful • How social messaging creates unconscious biases • Who profits from propaganda • How propaganda is manufactured and delivered directly to you Filled with real-world examples of disinformation campaigns that impact every citizen and clever illustration, How to Win the War on Truth will help you see the world with clear eyes for the first time.
How to Work a Room: The Ultimate Guide to Making Lasting Connections—In Person and Online
by Susan RoAneFully revised and updated: the ground-breaking, classic guide to socializing and communication in any situation to succeed in business and life.For anyone who wants to make a stronger impressions, get more use out of professional connections, or turn new acquaintances into valued, long-lasting relationships, Susan RoAne’s How to Work a Room is essential reading. And this Silver Anniversary edition is fully updated to address social interaction in the digital age. Drawing from her vast experiences working with top industry leaders such as Coca-Cola, Apple, the NFL, and UnitedHealth, Susan RoAne presents easy-to-implement strategies to exude more confidence, win over your colleagues, and achieve more. Simple and effective, you’ll learn how to:approach someone you don’t know, in person or onlineremember names (and what to do if you don't)start, maintain, and end conversations . . . graciouslyuse humor, and when not to do sofollow simple but often unspoken rules of etiquetteuse social media for networkingand much more!
How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation
by Frances Cole Jones"The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table."--Keith Ferrazzi, author of Never Eat Alone. In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life. Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors-even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible? Inside, you'll learn how to *leave a lasting impression with a simple introduction *effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table *read nonverbal responses accurately-and shift negative ones immediately *motivate your team under deadline *interview fearlessly and flawlessly *write the perfect pitch, résumé, cover letter, or e-mail *deliver speeches that bring people to their feet *transform a PowerPoint presentation into a powerful success With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones's guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.
How to Write & Give a Speech: A Practical Guide for Anyone Who Has to Make Every Word Count
by Joan Detz“A practical text for helping anyone develop the ability to speak and become more effective.” —Terrence J. McCann, Toastmasters International“A how-to classic.” —The Washington PostWith more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report,this newly updated and expanded guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with meaningful anecdotes, compelling examples, and practical advice, this accessible guide will help you speak with confidence and authority.Speechwriter and coach Joan Detz covers everything from the basics to the finer points of speaking with passion, persuasion, and style. Topics include:Assessing your audienceResearching your subject—and deciding what to leave outKeeping it simpleUsing imagery, quotations, repetition, and humorSpecial-occasion speechesSpeaking to international audiencesUsing Power Point and other visual aidsAnd many moreUpdated to include new examples and the latest technology, as well as a section on social media, this is a time-saving, success-boosting must-have for anyone who writes and delivers speeches, whether they are novices or experienced veterans at the podium.
How to Write Clearly: Write with purpose, reach your reader and make your meaning crystal clear
by Tom AlbrightonWhatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive, and precise. Writing is more than just words on a page. It's a process of communication. That's why How to Write Clearly draws on cutting-edge ideas from psychology, education, and linguistics to look deep into the reader's mind and explore the 'why' as well as the 'how' of writing techniques. It's ideal for marketers, businesspeople, journalists, educators, and anyone who needs to communicate with the written word. You'll learn: - How to understand your reader and tune into what they need - How to use plain language to make your writing accessible, readable and relatable - Ten treacherous traps you must avoid - Proven techniques for explaining new ideas - How to captivate your reader with storytelling, humour, intrigue, perspective and more - What changes readers' minds - How to craft clear sentences and paragraphs - Using empathy and pacing to put the reader at their ease - How to choose the right structure, length and title - Pages of pro tips for drafting, editing and using feedback. Fully illustrated and referenced, with a wealth of examples throughout, this book is the definitive guide to non-fiction writing today.
How to Write Effective Business English
by Fiona TalbotHow to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, How to Write Effective Business English sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong. How to Write Effective Business English draws on the author's wealth of experience, using real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, checklists to help you assess how you are getting on before moving on to the next stage and now with a new chapter on how to write effectively for social media, How to Write Effective Business English has been praised by both native and non-native writers of English as an indispensable resource.
How to Write Effective Business English: Your Guide to Excellent Professional Communication
by Fiona TalbotUnlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language.With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across.Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace.Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.
How to Write Effective Business English: Your Guide to Excellent Professional Communication (Better Business English Ser.)
by Fiona TalbotDo you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong.Author Fiona Talbot uses real international business scenarios to help you develop and apply your skills, and provide you with answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, social media content, CVs and more. Featuring sections on punctuation and grammar, checklists to help you assess your progress, updated content on instant messaging and gender-neutral pronouns, and now with a new chapter on writing for different colleagues and co-workers, this third edition of How to Write Effective Business English will help you get your message across with impact.
How to Write Fast Under Pressure
by Philip VassalloVassallo has 25 years of experience teaching writing in corporate, academic, and government environments. Here, he offers a combination of practical techniques and inspiration for writing on deadline in all sorts of work-related situations and environments, employing the characters Speedy Didi and Mopey Moe to demonstrate effective and ineffective techniques and attitudes. He offers seven idea generators to jumpstart the writing process, then suggests an attitude that prizes volume and momentum over perfection during the writing process itself. He also gives advice on controlling the writing environment, describes habits of productive writers, and provides five-, ten-, and 20-minute fixes for improving a document, illustrated with case studies and examples. The final section has suggestions for maintaining writing productivity, prioritizing work, and preventing emergencies. Annotation c2010 Book News, Inc. , Portland, OR (booknews. com)
How to Write It, Third Edition: A Complete Guide to Everything You'll Ever Write
by Sandra E. LambWrite personal and professional communications with clarity, confidence, and style. How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication. Completely updated and expanded, the new third edition offers hundreds of handy word, phrase, and sentence lists, precisely crafted sample paragraphs, and professionally designed document layouts. How to Write It is a must-own for students, teachers, authors, journalists, bloggers, managers, and anyone who doesn't have time to wade through a massive style guide but needs a friendly desk reference.From the Trade Paperback edition.
How to Write Law Exams: IRAC Perfected (Career Guides)
by S. I. Strong Brad DesnoyerWritten for every law student who ever wondered how to get better grades in law school, How to Write Law Exams: IRAC Perfected provides students of all levels with a detailed, comprehensive, and practical guide to success on law school exams. What’s more, How to Write Law Exams applies equally to all subject matters, making this text an ideal supplement for every law school course. <P><P>Focuses on law school and bar exams rather than the kind of assignments seen in legal writing class. As such, the book helps students improve their grades in all of their substantive courses, not just in their first year legal writing class. <P><P>Provides readers with a proven and easy-to-implement means of maximizing points on a law school exam. Rather than repeating vague generalities about grammar and style or providing simple bullet-point lists as other writing guides do, this text breaks the well-known IRAC method of legal writing into comprehensible segments and gives students the tools needed to master their law exams. <P><P>Provides readers with detailed student-written examples of the IRAC method in action. Annotated with line-by-line critiques, these sample essays show readers exactly what can go wrong in a law school exam and how to fix those problems before they appear on a graded paper. <P><P>Combining in-depth analysis, easy-to-understand writing, and innovative design features, How to Write Law Exams: IRAC Perfected is the answer to every law student’s exam questions.
How to Write Like Tolstoy: A Journey into the Minds of Our Greatest Writers
by Richard CohenFor anyone who has ever identified with a character from fiction, been seduced by a first sentence or been profoundly moved by a story's end, How to Write Like Tolstoy is a wonderful and illuminating journey into the minds and imaginations of the world's greatest writers.What made Nabokov choose the name Lolita? Why did Fitzgerald tell The Great Gatsby in the first person? How did Kerouac, who raged against revision, finally come to revise On the Road? Why did Martin Amis give up on writing about sex? Veteran editor Richard Cohen draws on a vast and eclectic reservoir of knowledge to reveal what makes good prose soar. From plot and character development to dialogue and point of view, the motivations, obsessions, tricks and talents of a host of great novelists are brought to the fore, their published works mined and private beliefs unearthed. There's the nature of originality as plagiarism is discussed, and a weighing of the odds when trying to write about physical intimacies. And how to begin...Or end? From first page to last, How to Write Like Tolstoy is a unique exploration of the act and art of writing, one which enriches our experience of reading both the
How to Write Reports and Proposals
by Patrick ForsythGetting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively. Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading and will help you to put over a good case with style.
How to Write Reports and Proposals
by Patrick ForsythHow to Write Reports and Proposals is essential reading for achieving effective writing techniques. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively. Full of checklists, exercises and real life examples, this new edition also contains content on how to write succinctly and with impact across different mediums. How to Write Reports and Proposals will help you to put over a good case with style.The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Write Reports and Proposals: Create Attention-Grabbing Documents that Achieve Your Goals (Creating Success #12)
by Patrick ForsythGetting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade.This fully updated 6th edition now features even more practical exercises, useful templates and top tips that will help you to write succinctly and with impact across different media. How to Write Reports and Proposals will give you the tools to put over a good case with style.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write Reports and Proposals: Create Attention-Grabbing Documents that Achieve Your Goals (Creating Success #71)
by Patrick ForsythHow to Write Reports and Proposals is essential reading for achieving effective writing techniques. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business, and this book provides practical advice on how to impress, convince and persuade your colleagues or clients.Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips that will help you to write succinctly and with impact across different media. How to Write Reports and Proposals will give you the tools to put over a good case with style.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write Short Stories and Get Them Published
by Ashley ListerThis book will help you plot like a pro, master the art of suspense like Poe, craft captivating dialogue like Twain and - most crucially - get your short stories published.How to Write Short Stories and Get Them Published is the essential guide to writing short fiction. It takes the aspiring writer from their initial idea through to potential outlets for publication and pitching proposals to publishers. Along the journey this guide considers the most important aspects of creative writing, such as character, plot, point of view, description and dialogue. All of these areas are illustrated with examples of classic fiction, and accompanied by exercises that will help every writer hone their natural skill and talent into the ability to craft compelling short stories.
How to Write Short Stories and Get Them Published
by Ashley ListerThis book will help you plot like a pro, master the art of suspense like Poe, craft captivating dialogue like Twain and - most crucially - get your short stories published.How to Write Short Stories and Get Them Published is the essential guide to writing short fiction. It takes the aspiring writer from their initial idea through to potential outlets for publication and pitching proposals to publishers. Along the journey this guide considers the most important aspects of creative writing, such as character, plot, point of view, description and dialogue. All of these areas are illustrated with examples of classic fiction, and accompanied by exercises that will help every writer hone their natural skill and talent into the ability to craft compelling short stories.
How to Write Successful Business and Management Essays
by Patrick Tissington Markus Hasel Jane MatthiesenTeachers of writing in British business schools explain how to write essays using examples that their students would find relevant. They have in mind students who have not been properly taught to write before college, but also those, perhaps older, who have not written academically for a long time, and those from overseas whose mother tongue may not be English or who are unfamiliar with the rather quirky nature of British essays. Among their topics are planning, reading and making notes, how to reference correctly, plagiarism, and how to keep going when the going gets tough. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)
How to Write a Business Plan
by Brian FinchWhether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you need to make an impact with your written plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision. Along with glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan, 4th edition, contains all the help you'll need to get it right first time.
How to Write a Business Plan
by Brian FinchBusiness plans are required to raise finance for a new venture, sell a business or to provide a blueprint for management in the future. Without such a plan, no bank, venture capital house, or head office will consider finance for start-up or expansion. How to Write a Business Plan provides the expert guidance you will need to produce your plan. It leads you through the whole process step by step, covering all the important issues along the way, such as: structure of the plan; the proposal; the sales forecast; financial considerations; risk assessment; internal business plans. The future of your business may depend upon the business plan you produce and you only get one chance to make a good impression. This practical book will help you to get it right first time.
How to Write a Business Plan
by Brian FinchWhether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new ventureHow to Write a Business Plan provides invaluable help with sales, cash and profit forecasts and is supported by the inclusion of full-length plans available to download online. This new edition has been enhanced to cover digital developments like crowdfunding, online retailing and digital marketing. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Write a Business Plan
by Edwin T. Crego Jr.The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action You will learn how to: * Evaluate your company's capabilities, strengths, and weaknesses * Pinpoint the crucial elements of your competitive environment, including market, economic, and technological factors * Set realistic production/service, revenue, and overall operating goals and objectives * Develop and coordinate strategies that strengthen your company's production, marketing, research and development, organization and management, and financial systems * Identify and integrate customer requirements into your plan * Write the actual planning document and implement it to guide your company to greater productivity and profits * Implement your plan successfully * Obtain the capital you need to grow
How to Write a Business Plan
by Mike P. McKeeverStep-by-step advice on preparing a business plan You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs—from small service businesses and retailers to large manufacturing firms—write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to: figure out if your business idea will make money determine and forecast cash flow create profit and loss forecasts prepare marketing and personnel plans find potential sources of financing, and present your well-organized plan to lenders and other backers. This edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).
How to Write a Business Plan (9th edition)
by Mike MckeeverThis thorough guide describes the elements of a small business plan, shows how to apply financial and business planning techniques, and suggests financing sources for starting a new business. The seventh edition updates the list of resources in the last chapter. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)