- Table View
- List View
Inference in Argumentation: A Topics-based Approach To Argument Schemes (Argumentation Library #34)
by Eddo Rigotti Sara GrecoThis book investigates the role of inference in argumentation, considering how arguments support standpoints on the basis of different loci. The authors propose and illustrate a model for the analysis of the standpoint-argument connection, called Argumentum Model of Topics (AMT). A prominent feature of the AMT is that it distinguishes, within each and every single argumentation, between an inferential-procedural component, on which the reasoning process is based; and a material-contextual component, which anchors the argument in the interlocutors’ cultural and factual common ground. The AMT explains how these components differ and how they are intertwined within each single argument. This model is introduced in Part II of the book, following a careful reconstruction of the enormously rich tradition of studies on inference in argumentation, from the antiquity to contemporary authors, without neglecting medieval and post-medieval contributions. The AMT is a contemporary model grounded in a dialogue with such tradition, whose crucial aspects are illuminated in this book.
Infinite Words: A Comprehensive Guide to Writing and Publishing
by ZaneNew York Times bestselling author Zane shares the lessons she’s learned over the years about successful book publishing, filmmaking, and TV production.Drawing on decades of experience as a mega-bestselling novelist, successful publisher, and executive producer of two TV shows, Zane offers practical advice on writing and publishing to aspiring writers across all media, including books, TV, and film. With her signature wit and straightforward style, Zane tells it like it is, emphasizing hard work, discipline, and commitment as the keys to a successful writing career. Part One covers the writing and creative process, including how to define your writing style, how to outline a story, how to develop characters, typical mistakes to avoid, writing for your medium, and the revision process. Part Two covers the book publishing process, from finding a literary agent who best understands your work, to getting your work in the hands of publishers, to building an audience for your work. Zane also shares wisdom from her early years as a self-published author for those seeking an alternative to traditional publishing. Infinite Words isn’t just a reference guide; it’s an essential companion for writers facing the unique challenges and opportunities of today’s ever-evolving world.
Influence Empire: Shortlisted for the FT Business Book of 2022
by Lulu ChenA fascinating behind-the-scenes look at one of the worlds biggest tech companies.In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film. In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reporter Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.(P) 2022 Hodder & Stoughton Limited
Influence Empire: The Story of Tencent and China’s Tech Ambition
by Lulu Chen'Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' -- Brad Stone, author of Amazon Unbound and The Everything StorePRE-ORDER NOW: the first definitive look at Tencent, one of the world's largest tech companies. __________In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.__________Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China's Tech Ambition, that will finally change. -- Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China's Push for Global Power
Influence Without Authority
by Cohen David L. Allan R. BradfordIn organizations today, getting work done requires political and collaborative skills. That's why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the "currencies" they value. This classic work, now revised and updated, gives you powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time, and resources.
Influence Without Authority
by Allan R. Cohen David L. BradfordGet what you need to achieve your objectives and produce results Influence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values—that's their "currency," and it's your immediate tool for coaxing their cooperation. This model has been proven over decades, as organizations around the world have turned away from frustration and resignation toward collaboration and results. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership. This new third edition has been updated reflect the changing face of the workplace, and includes new examples and information on geographically dispersed virtual teams. Supplementary materials facilitate classroom and training use with discussions, role-play, videos, and other ancillaries that deepen understanding and promote practical application. Get what you need from the people who have it through mutual exchange Think in terms of interest, and pinpoint the "currencies" other people trade in Apply the Exchange Model across entire organizations to lead major change Learn practical real-world strategies for influencing those you do not control The ability to influence those not under your authority is becoming ever more valuable. Organizations are flattening, and outside contractors are taking on larger roles than ever before—getting results now means lateral cooperation, often across borders, time zones, organizations, and more. Influence Without Authority provides a proven model for success in this new environment, with expert guidance for real-world application.
Influence at Work: Capture attention, connect with others, convince people to act (The Economist Edge Series)
by Steve J. MartinFrom the New York Times bestselling author on the psychology of persuasion: a brilliant new guide to improving your influence at work—and beyond.To be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success. Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided; and motivate people to act. The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.
Influence from Abroad
by Danny Hayes Matt GuardinoIn Influence from Abroad, Danny Hayes and Matt Guardino show that United States public opinion about American foreign policy can be shaped by foreign leaders and representatives of international organizations. By studying news coverage, elite debate, and public opinion prior to the Iraq War, the authors demonstrate that U. S. media outlets aired and published a significant amount of opposition to the invasion from official sources abroad, including British, French, and United Nations representatives. In turn, these foreign voices - to which millions of Americans were exposed - drove many Democrats and independents to signal opposition to the war, even as domestic elites supported it. Contrary to conventional wisdom that Americans care little about the views of foreigners, this book shows that international officials can alter domestic public opinion, but only when the media deem them newsworthy. Their conclusions raise significant questions about the democratic quality of United States foreign policy debates.
Influencer Creep: How Optimization, Authenticity, and Self-Branding Transform Creative Culture
by Sophie BishopA look at how the rise of influencer culture has changed creative work A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing "sexualized" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online.Influencer Creep explores what happens when creative workers must go beyond their work to build a comprehensive online presence. Creator studies expert Sophie Bishop delineates how the tactics of professional influencers affect the ways creative workers navigate social media platforms. They must optimize their content to win the favor of opaque algorithms they do not control. They must engage in relentless self-branding, creating a compelling, consistent, and platform-ready image. And that image, in spite of being carefully manufactured, must be perceived as authentic. Taking seriously the motivations that drive more and more people into the contest for online visibility, Influencer Creep documents a creative workforce nervously conforming to the monopoly power of social media platforms—and occasionally resisting it.
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
by Aron LevinIn the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.What You Will LearnPlan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is ForMarketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Influencer Marketing: Building Brand Communities and Engagement
by Joyce Costello Sevil YesilogluInfluencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their communities.Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. Readers will gain a comprehensive understanding of influencer marketing from the perspectives of influencers, agencies, brands, and platforms. This 2nd edition has been fully updated to refresh and add content on agency recruitment, brand-influencer partnerships, analysis of cultural differences and cross-border promotions in China, Egypt, India, Nigeria, Pakistan, and South Africa, influencer crisis and care, emerging regulations, sharenting, de-influencing, virtual influencers, the impact of AI, and metrics and measurements for efficacy. It also delves into regulatory impacts on influencers, agencies, and brands. Interviews with influencers and agencies help the reader delve into lived experiences. Underpinned by academic theory, the book incorporates case studies, questions, platform considerations, and ethical implications to stimulate discussion amongst students and show how the theory is applied in practice.Influencer Marketing should be core and recommended reading for advanced undergraduate, postgraduate and executive education students of Digital Marketing, Advertising, Marketing Communications, Brand Management, and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding, and PR specialists.Online resources include PowerPoint slides, podcasts, an instructor manual, and test banks.
Influencer Marketing: Building Brand Communities and Engagement
by Sevil YesilogluThis is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Influencer Relations: Marketing Und Pr Mit Digitalen Meinungsführern
by Annika Schach Timo LommatzschDie Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen großer Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation. Aber was sind eigentlich Influencer? Influencer sind die Meinungsführer und Meinungsmacher des digitalen Zeitalters. Typischerweise haben sie sich über verschiedene digitale Kanäle (wie Blogs und Social Media) ein Netzwerk aufbauen können, in dem sie dank einer gewissen Themenkompetenz als Anlaufquelle für bestimmte Informationen gelten. Influencer sind in der Regel also weder Journalisten noch klassischen Testimonials oder Prominente, die seit jeher in der Werbung als Botschafter eingesetzt werden, sondern viel mehr ganz normale Menschen, die sich in der digitalen Öffentlichkeit den Ruf eines Experten für bestimmte Themen erarbeiten konnten. In Unternehmen gilt daher die Pflege der Influencer Relations als Weiterentwicklung des Empfehlungsmarketings. Denn auch wenn die Theorie die Wirksamkeit des Influencer Marketings noch oft kritisch diskutiert, sind Unternehmen, die mittlerweile - ausschließlich oder verstärkt - auf diese Form der Kommunikation setzen, sehr erfolgreich damit. Dieses Grundlagenwerk bietet erstmals eine fundierte Aufbereitung der Felder Influencer Relations und Influencer Marketing. Neben einer umfassenden Definition und Abgrenzung der wichtigen Begrifflichkeiten stellt es vor allem die Aspekte der strategischen Planung und praktischen Umsetzung vor und erläutert die Themen Evaluation/Key Performance Indicators sowie rechtliche und medienethische Grundlagen. Führende Experten aus der Praxis geben anhand aktueller Best-Cases einen Einblick in den aktuellen Status quo der jungen Disziplin, der vor allem für Vertreter aus Unternehmen und Agenturen interessant ist. Insgesamt ein lohnendes Buch für Kommunikations- und Marketingexperten wie auch Studierende der Kommunikationswissenschaften sowie der Public Relations und des Marketings.
Influencia!: Guia para ser um influenciador digital de sucesso
by Maria GonçalvesTransforma a tua paixão num negócio rentável! Com exercicíos práticos, listas de tarefas e modelos para poderes criar o teu projeto de sucesso! Tornar-se num influenciador digital não é tarefa fácil, pelo menos quando se quer ser bem-sucedido. Mas a Maria Gonçalves, a primeira blog coach portuguesa, tem todas as informações pertinentes para que a tua paixão se transforme num negócio rentável. Só tens de seguir este guia, juntar-lhe muita dedicação e dar o melhor de ti. Este livro é uma ferramenta indispensável se ambicionas - ganhar dinheiro como criador de conteúdo - ser um influenciador digital de sucesso - poder assumi-lo como a tua profissão a tempo inteiro. Cada capítulo está dividido numa parte teórica, que transmite a informação essencial de forma simples e direta, e numa parte prática, que inclui exercícios, listas de tarefas e modelos para poderes criar o teu projeto de sucesso e, ainda, ferramentas úteis para criar um blog, criar conteúdo, enviar campanhas de e-mail e vender produtos digitais.
Influencing Up
by David L Bradford Allan R CohenThe authors of the classic Influence Without Authority explain the unique challenges of influencing powerful people Learn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or discover how to win the cooperation of senior managers who are hard to reach, and hard to sell on your ideas, products, or services. In their classic book, Influence Without Authority, Allan Cohen and David Bradford provided a universal model of how to influence someone you don't control. Influencing Up applies those ideas to problematic bosses and other powerful people, with sophisticated tactics for building partnerships with them. If you're afraid of retaliation or just unclear as to how to change a senior person's behavior, don't stay paralyzed. Influencing Up gives you the tools to bridge the power gap. Offers practical advice about how to turn your relationship with your boss into a partnership in which both parties benefit Explains what powerful people care about Shows how to overcome power gaps by developing more partner-like relationships Learn what a great partnership with your boss can do for your career--and your mental health!
Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement
by Jenni FieldStreamline your organization's communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from experts including Simon Sinek and Brené Brown. Better communication will mean better business practice company-wide as well as increased employee engagement, happier clients and customers, and stronger profits.As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm.Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.
Infocracia: La digitalización y la crisis de la democracia
by Byung-Chul HanUn análisis sagaz del régimen de la información, el nuevo gobierno al que estamos sometidos, por el filósofo más leído del siglo XXI. La digitalización avanza inexorablemente. Aturdidos por el frenesí de la comunicación y la información, nos sentimos impotentes ante el tsunami de datos que despliega fuerzas destructivas y deformantes. Hoy la digitalización también afecta a la esfera política y provoca graves trastornos en el proceso democrático. Las campañas electorales son guerras de información que se libran con todos los medios técnicos y psicológicos imaginables. Los bots -las cuentas falsas automatizadas en las redes sociales- difunden noticias falsas y discursos de odio e influyen en la formación de la opinión pública. Los ejércitos de trolls intervienen en las campañas apuntalando la desinformación. Las teorías de la conspiración y la propaganda dominan el debate político. Por medio de la psicometría y la psicopolítica digital, se intenta influir en el comportamiento electoral y evitar las decisiones conscientes. El nuevo ensayo de Byung-Chul Han describe la crisis de la democracia y la atribuye al cambio estructural de la esfera pública en el mundo digital. También le da un nombre a este fenómeno: infocracia.
Infocràcia: La digitalització i la crisi de la democràcia
by Byung-Chul HanUna anàlisi sagaç del règim de la informació, el nou govern a què estem sotmesos, pel filòsof més llegit del segle XXI. La digitalització avança inexorablement. Atordits pel frenesí de la comunicació i la informació, ens sentim impotents davant del tsunami de dades que desplega forces destructives i deformants. La digitalització també afecta l'esfera política i provoca greus trastorns en el procés democràtic. Les campanyes electorals són guerres dinformació que es lliuren amb tots els mitjans tècnics i psicològics imaginables.Els bots —els comptes falsos automatitzats a les xarxes socials— difonen notícies falses i discursos d'odi i influeixen en la formació de l'opinió pública. Els exèrcits de trolls intervenen en les campanyes apuntalant la desinformació. Les teories de la conspiració i la propaganda dominen el debat polític. Per mitjà de la psicometria i la psicopolítica digital s'intenta influir en el comportament electoral i evitar les decisions conscients. El nou assaig de Byung-Chul Han descriu la crisi de la democràcia i l'atribueix al canvi estructural de l'esfera pública al món digital. També dóna un nom a aquest fenomen: infocràcia.
Infodemia: Mentiras y verdades en tiempos de pandemia
by OjoPúblico .Un e-book que investiga y esclarece las falsas informaciones nacidas en tiempos de pandemia El equipo de investigación de OjoPúblico presenta en este e-book un análisis minucioso de la información difundida en los medios de comunicación y las redes sociales sobre los impactos del COVID-19 para evitar la propagación de la desinformación que contamina a todos los peruanos y peruanas. Gracias al ejercicio del Factchecking, OjoPúblico logra desbaratar las noticias falsas y las contrapone con información verídica y data comprobada para evitar que las Fakenews sean la próxima pandemia.
Infodemic in the Era of Post-Truth (China Perspectives)
by Yan SuWith the revolution in information technology, concerns about the proliferation of false, unverified, and misleading information have been growing. As one of the severe public health crises in modern history, the COVID-19 pandemic has provided a novel context for the "post-truth" research. In a "post-truth" era, people are no longer interested in investigating objective facts, but tend to curl up in echo chambers and resonate with like-minded others. Against this backdrop, this book (1) systematically conceptualises "post-truth" and analyzes its defining characteristics and driving forces, (2) examines the nuanced effects of information sources and news consumption behaviours and strategies on COVID-19 misperceptions and knowledge, (3) explores the role of social media in shaping COVID-19-related misperceptions and knowledge, and (4) highlights the importance of news media literacy in navigating the "post-truth" era. The book will be essential reading for students and scholars of media and film studies, communication studies and comparative studies. It will also be a useful reference for medical and media professionals such as doctors, nurses and journalists.
Informal English: Puncture Ladies, Egg Harbors, Mississippi Marbles, and Other Curious Words and Phrases of North America
by Jeffrey KacirkGleaned from antiquated dictionaries, dialect glossaries, studies of folklore, nautical lexicons, historical writings, letters, novels, and miscellaneous sources, Informal English offers a captivating treasure trove of linguistic oddities that will not only entertain but also shed light on America's colloquial past. Among the gems are: Surface-coal: cow dung, widely used for fuel in Texas Bone-orchard: in the Southwest slang for a cemetery Chawswizzled: "confounded" in Nebraskan idiom. "I'll be chawswizzled!" Leather-ears: to Cape Cod inhabitants, a person of slow comprehension Puncture lady: a southwestern expression for a woman who prefers to sit on the sidelines at a dance and gossip rather than dance, often puncturing someone's reputation Whether the entries are unexpected twists on familiar-sounding expressions or based on curious old customs, this wide-ranging assortment of vernacular Americanisms will amaze and amuse even the most hard-boiled curmudgeon.
Informal Leadership, Strategy and Organizational Change: The Power of Silent Authority (Routledge Focus on Business and Management)
by Brenetia J. Adams-RobinsonAcross the spectrum of organizational operations, workplace interactions have proven to be one of the most difficult activities for leaders to manage effectively, especially during any level of change. In these circumstances, leadership strategies, especially related to change and leadership transition, consistently fail at an alarming rate. Additionally, employee engagement and team collaboration continue to be among the most elusive concepts for those in leadership to master. This book explores the influence of the informal leader on team member engagement during major change initiative in the organizational paradigm, with a special emphasis on leaders who are new to the team composite. This book examines the role of the informal leader in promoting or hindering team member engagement and organizational citizenship behaviors in change dynamics with a focus on change in the leadership structure and major initiatives. The relationship between the formal and informal leader is explored to assess impact on team interactions and capacity to effectively execute change strategies. This book provides critical information to aid in organizations achieving long-term success and will be of interest to researchers, academics, and students in the fields of leadership, organizational studies, strategy, and human resource management.
Informal Learning and Institution-wide Language Provision: University Language Learners in the 21st Century (New Language Learning and Teaching Environments)
by Denyze Toffoli“Theoretically wise and practically powerful, this book is about how to take full advantage of advances in technology and the learner autonomy they afford, rather than simply adapt to or deny them. It issues a clarion call to language educators and administrators interested in building on recent advances in language learning via the informal avenues of digital communications.” --Mark Dressman, Professor Emeritus, University of Illinois at Urbana-Champaign, US, Professor and Chair of English at Khalifa University, UAE “This important and original book challenges us to rethink the design and delivery of the language learning opportunities universities provide for their students. Drawing on Complex Dynamic Systems Theory, Self-Determination Theory and her own empirical explorations of informal online language learning, Denyze Toffoli paints a portrait of today’s university language learner that is novel, unexpected and urgent.” --David Little, Fellow and Associate Professor Emeritus at Trinity College, IrelandThis book takes a fresh look at both context and the language learner in an attempt to shed light on the holistic and ever-changing system of the contemporary L2 speaker’s language development. Drawing on complex dynamic systems theory as a means to more fully understand the holistic nature of contemporary language learning, the author attempts to bridge the longstanding gap between formal language provision in Higher Education institutions, and more informal language acquisition achieved through activities such as listening to music, watching films and television, and playing games. Based on a theoretical understanding of the interplay between these contexts, contents and practices, the author offers suggestions concerning the shape of language centres in higher education and the role of teachers in readying the contemporary language learner for autonomous lifelong and lifewide language development. This book will be of particular interest to language teachers, teacher trainers, and higher education administrators.
Informantenschutz: Ethische, rechtliche und technische Praxis in Journalismus und Organisationskommunikation (Journalistische Praxis)
by Peter Welchering Manfred KloiberDie Kommunikation der B#65533;rger - vor allem im Internet - wird fl#65533;chendeckend kontrolliert und #65533;berwacht. Das stellt Journalistinnen und Journalisten vor gro#65533;e Herausforderungen: Wie k#65533;nnen sie die Kommunikation mit Informanten und Gew#65533;hrsleuten so absichern, dass sie Ihre Quelle nicht in Gefahr bringen? Wie sichert man Rechercheergebnisse vor Manipulation, Diebstahl oder Verlust? Das Buch beantwortet Fragen rund um die ethischen, rechtlichen und technischen Aspekte des Informantenschutzes. Nach der Lekt#65533;re k#65533;nnen die Leser wichtige Sicherungsma#65533;nahmen sofort umsetzen: Vom Verschl#65533;sseln der Festplatte bis hin zur stenografischen Sicherung wichtiger Informationen.
Information Architecture: For the Web and Beyond
by Peter Morville Louis Rosenfeld Jorge ArangoInformation architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.This book includes:An overview of IA and the problems it solves for creating effective digital products and servicesA deep dive into IA components, including organization, labeling, navigation, search, and metadataProcesses and methods that take you from research to strategy, design, and IA implementation