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Interkulturelle Wirtschaftspsychologie (Springer-Lehrbuch)
by Petia GenkovaDieses Lehrbuch befasst sich mit den kulturellen Unterschieden in der Wirtschaftspsychologie. Im Mittelpunkt steht die Wechselwirkung zwischen Kultur und ihrem Einfluss auf Denken und Verhalten im wirtschaftlichen Kontext. Mit Lernzielen, Praxistipps, Definitionen, Verständnisfragen und Zusammenfassungen ist dieses Werk didaktisch klar strukturiert und leicht verständlich aufgebaut. Eindrücklich zeigt es auf, welche Phänomene eher universell, d.h. in allen Kulturen gültig sind, und welche der affektiven, kognitiven und verhaltensbezogenen Phänomene eher kulturspezifischen Regeln und Normen unterliegen. Zum besseren Verständnis sind die Zusammenhänge praxisnah mit Fallbeispielen veranschaulicht. Aktuelle Studien runden die wissenschaftlichen Grundlagen mit interessanten Erkenntnissen und Beispielen ab. Direkte Handlungsimplikationen regen zum Nachdenken an und laden zur praktischen Umsetzung ein.
Interkulturelles User Interface Design
by Rüdiger HeimgärtnerDieses Fachbuch beschreibt den Weg der Entwicklung eines international nutzbaren Produktes mit Mensch-Maschine-Schnittstelle von der Theorie über die Konzeption und Gestaltung bis hin zur praktischen Umsetzung. Es werden die wichtigsten Konzepte in den Bereichen Philosophie, Kommunikation, Kultur und Ethnocomputing als Grundlage des interkulturellen User Interface Designs erläutert. Der Autor präsentiert direkt nutzbares handlungsrelevantes Wissen für die Prozesse der Internationalisierung und Lokalisierung von Software. Das Werk ist für ein allgemeines Publikum geschrieben, das sich für Softwareergonomie, Softwareengineering und das menschzentrierte Design im interkulturellen Kontext interessiert. Für Produktmanager und Usability Professionals sind die konkreten Empfehlungen und Checklisten für die direkte Umsetzung in der Produktgestaltung von besonderem Interesse.
Intermediate Dutch: A Grammar and Workbook (Grammar Workbooks)
by Jenneke A. OosterhoffIntermediate Dutch is designed for learners who have achieved a basic proficiency and wish to refine their knowledge of grammatical structures. This Workbook, along with its companion volume Basic Dutch, provides clear and concise summaries of the essential points of Dutch grammar as well as opportunities to practice using the structures of the language. Building on the lessons of Basic Dutch, each of the twenty-four units presents a grammatical topic with an introduction and overview, followed by contextualized exercises to reinforce learning. Features include: a clear accessible format many useful language examples abundant exercises with a full answer key frequent references to English grammar an appendix on irregular verbs an index of grammatical keywords. Suitable for independent learners and students on taught courses, Intermediate Dutch, together with its sister volume Basic Dutch, forms a structured course in the essentials of Dutch grammar.
Intermediate German: A Grammar and Workbook (Grammar Workbooks)
by Heiner Schenke Anna MiellIntermediate German: A Grammar and Workbook is designed for learners who have achieved basic proficiency and now wish to progress to more complex language. Each of the units combines concise grammar explanations with examples and exercises to help build confidence and fluency. The new edition includes: up-to-date cultural aspects of German-speaking countries extended entries on adverbs and the imperative Did you know? sections with tips on learning strategies, and on contemporary usage more exercises to refine retention Suitable for students learning with or without a teacher, Intermediate German forms a structured course of the essentials of German grammar and is suitable for students at intermediate level, corresponding to levels A2–B1+ on the CEFR or Intermediate High/Advanced Low with the ACTFL.
Intermediate Korean: A Grammar and Workbook (Grammar Workbooks)
by Andrew Sangpil ByonIntermediate Korean: A Grammar and Workbook comprises an accessible reference grammar and related exercises in a single volume. This workbook presents twenty-four individual grammar points, covering the core material which students would expect to encounter in their second year of learning Korean. Grammar points are followed by examples and exercises which allow students to reinforce and consolidate their learning. Intermediate Korean is suitable for both class use as well as independent study. Key features include: clear, accessible format many useful language examples all Korean entries presented in Hangul with English translations jargon-free explanations of grammar abundant exercises with full answer key subject index. Clearly presented and user-friendly, Intermediate Korean provides readers with the essential tools to express themselves in a wide variety of situations, making it an ideal grammar reference and practice resource for students with some knowledge of the language.
Intermediate Korean: A Grammar and Workbook (Routledge Grammar Workbooks)
by Andrew Sangpil ByonThis revised second edition of Intermediate Korean: A Grammar and Workbook is an accessible reference grammar and related exercises in a single volume. The text can be used in conjunction with any primary textbook, both as a reference guide to the intermediate Korean grammar and a practice book to reinforce learning. This book presents 24 individual grammar points, covering the core material that students would expect to encounter in their second year of learning Korean. Grammar points are followed by examples and exercises which allow students to reinforce and consolidate their learning. Key features include: Clear, accessible format Many useful language examples All Korean entries presented in Hangul with English translations Abundant exercises with full answer key Subject index. Clearly presented and user-friendly, Intermediate Korean provides readers with the essential tools to express themselves in a wide variety of situations, making it an ideal grammar reference and practice resource for students with some knowledge of the language. Intermediate Korean is suitable for both class use as well as independent study.
Intermediate Market Leader Business English Course Book
by David Cotton David Falvey Simon KentThis five-level course uses authoritative, authentic sources to explore topical business issues and builds the professional standard of language needed to communicate in the modern world of business.
Intermediate Persian: A Grammar and Workbook (Routledge Grammar Workbooks)
by Saeed Yousef Hayedeh TorabiIntermediate Persian: A Grammar and Workbook comprises accessible grammar exercises in a single volume. Each of the 14 units deals with a particular grammatical point and provides associated exercises to help learners reinforce and consolidate their knowledge. In addition, it features four appendices, covering colloquial, polite, literary and journalistic styles. Intermediate Persian reviews the principles presented in Basic Persian and introduces more-advanced features and structures of the language. User-friendly and engaging, Intermediate Persian is suitable for both class use and independent study. This edition is completely revised with additional features, such as a review chapter and translations of all the examples.
Intermediate Spanish: A Grammar and Workbook (Grammar Workbooks)
by Irene Wilkie Carmen ArnaizThis text is designed for learners who have achieved basic proficiency and wish to progress to more complex language. Each of the units combines concise grammar explanations with examples and exercises to help build confidence and fluency. Features include: clear explanations of the similarities and differences in English and Spanish grammar authentic language examples from a range of contemporary media reading comprehensions at the end of each unit full cross-referencing throughout extra tips on language learning and learning specific grammar points. Suitable for students learning with or without a teacher, Intermediate Spanish, together with Basic Spanish form a structured course in the essentials of Spanish grammar.
Intermediate Swedish: A Grammar and Workbook (Grammar Workbooks)
by Philip Holmes Ian HinchliffeIntermediate Swedish: A Grammar and Workbook combines an accessible intermediate reference grammar and related exercises in one volume that covers most of the topics that students might expect to deal with in their second year of learning Swedish. The book follows on naturally from and complements its companion volume, Basic Swedish. Each of the 26 units discusses one or more grammar topics, with examples that are subsequently practised in the exercises that follow. The book presents the contemporary language against a backdrop of Swedish culture, society, geography, customs and history. Each unit ends with a cultural text which outlines an aspect of Swedish culture and, in nearly all cases, exemplifies and consolidates the grammar topic examined in the unit. Features include: • clear grammatical explanations with examples in Swedish and English • vocabulary based on a major corpus of written Swedish in order to guarantee authenticity and relevance • cross-references to other units • over 100 exercises with a key to all the correct answers. The book is suitable both for independent study and for class use. It can be used by intermediate students and those who have grasped the basics of grammar and vocabulary.
Intern Insider: Getting the Most Out of Your Internship in the Entertainment Field
by Tammy TrujilloInternships have all but became a requirement when starting out in the fields of entertainment and broadcasting. Students need these internships not only to get their foot in the door, but to gain valuable experience that gives them an advantage when going for that first job in the industry. Intern Insider helps students navigate the often daunting task of finding an internship, and equips readers to use the experience learned to begin a strong career in the entertainment world. As both a professional broadcaster and college professor, author Tammy Trujillo approaches the topic of internships from both sides: what the student and intern site hope to gain. She provides various valuable perspectives throughout the book, including student assessments on their internship experiences, case studies of those who have turned their internships into careers, and interviews with internship site coordinators. Her breadth of knowledge and experience make for a ground-level book both informative and useful. In the competitive landscape of today’s entertainment and broadcasting worlds, Intern Insider provides students with all the tools they need to make the most of their internships and jumpstart their careers!Also visit http://www.interninsider-thebook.com/
Internal Communication Strategy: Design, Develop and Transform your Organizational Communication
by Rachel MillerGetting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
Internal Communication and Employee Engagement: A Case Study Approach
by Linjuan Rita Men Nance McCown Hua Jiang Hongmei ShenThis book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders
Internal Communication and Employer Brands (Routledge Research in Public Relations)
by Dejan Verčič Ana Tkalac Verčič Anja ŠpoljarićThis book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.
Internal Communication in Times of Crisis: How to secure employee trust, support and advocacy in crisis situations
by Alison ArnotTraditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the crisis most directly and who fuel your organization's reputation, resilience and recovery. Internal Communication in Times of Crisis will help you unlock the power of internal communication to guide your organization through crisis and back to business as usual with confidence and care. Written by expert communications trainer and consultant Alison Arnot, this comprehensive guide covers all aspects of internal crisis communication. This book explains how to meet a full range of human and organizational internal crisis communication needs as you take a forward-looking approach to keeping employees safe, supported and enabled amid the shock and emotion a crisis brings. Learn how to motivate and empower them with the knowledge needed to deliver a crisis response and inspire them to connect, collaborate and advocate for the organization as you negotiate the path to recovery. Using a mix of theory, practical examples and expert insights, this book helps you understand the different approaches required in different crisis situations. Covering strategic activity such as gathering insight, setting objectives, working with leadership, defining approach and evaluating success together with tactical activity such as crafting messages, selecting channels and addressing concerns, this is the ultimate guide for internal communicators looking to navigate crises with confidence.
Internal Communications
by Liam Fitzpatrick Klavs ValskovGet internal communications right in your organization and the benefits are clear. Motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense approach to devising an internal communications strategy based on the authors' extensive experiences as consultants and in-house leaders in the private, public and not-for-profit sectors. It provides a step-by-step guide to: -Building an internal communications team and plan -Devising messages and deciding which channels to use - Working with line managers and senior leaders -Researching and evaluating internal communications -Supporting change within an organizationSupported by easy to follow models, example explanations of the core theory, and case studies, Internal Communications provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization.
Internal Crisis Communication: Crisis Awareness, Leadership and Coworkership
by Mats Heide Charlotte SimonssonWe live in a crisis society, with traditional media responding on a minute-by-minute basis on daily, seemingly inevitable, organizational crises. Whether crises have become more prevalent or we're simply more aware of them, they are now of great concern to organizations and crisis management and communication is a priority. Most organizations have a crisis response plan; many have dedicated crisis and security management staff. Yet much of the emphasis has been on action outside of the organization. Neglecting communication between managers and employees, they risk poor, inconsistent crisis management and the very real possibility of crisis escalation. Crisis management, like charity, begins in the home. Internal Crisis Communication is one of the first guides to communication inside organizations, before, during and after a crisis – not just on the acute crisis phase – to provide a complete and holistic guide for managers that will help them manage and contain crises. It includes an in-depth real-life case study, referred to throughout, from the author's own experience, which makes practical application explicit and the methodology clear. Strengthened by rigorous academic research and tested in real-life crisis situations, the methods included in this book will be invaluable for communication professionals, security officers and crisis managers, as well as valuable reading for students and researchers interested in crisis and risk management.
Internal Marketing: Internal Marketing (University of Tehran Science and Humanities Series)
by Pantea Foroudi Morteza AkbariThere has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.e., employees of organization) and create satisfaction in them which in turn influence consumer patronage and loyalty, and consumer decision-making. The significant role of the internal marketing is to developing and maintaining relationships with the internal stakeholders of a contemporary organisation. There is an extensive belief in today's society on how the company viewed by key stakeholders such as investors and shareholders, consumers and customers (both internal and external), members of the community and employees in which the company resides.The challenge is to explore new and effective ways to harness the power of the communication opportunities it presents to engage with stakeholders in interactive, immediate and innovative ways. Any successful communication campaign will include them in its strategy. We view the study of the relationship between internal marketing, internal and external stakeholders, and companies to be timely topics for further investigation.
Internal Marketing: Your Company's Next Stage of Growth
by William Winston Dennis J CahillFirst published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Internal communication and management: Theory and praxis communication-centered management
by Susanne Knorre Ulrike BuchholzThis book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate DevelopmentStrategic controllingLegal and Compliancechange managementhuman resourcesCommunications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate managementIntroduction to communication-based management theoryPerspectives of internal communication in the context of agile managementTasks of corporate managementFactors of leadership communication, including normative leadership, strategic controlling and innovation managementOutlook for future developments in internal communication
International Academic Staff: The Roles of Languages, Cultures, and Personalities
by Nick Pilcher Kendall Richards Gyung Sook LeeThis book focuses on the experiences of international academic staff in higher education, particularly examining the influences of issues such as languages, cultures, and personalities. The qualitative approach taken by the authors provides vignettes of varied international contexts, which are then compared and analysed to highlight important considerations for practice in different settings. By exploring the experiences of staff teaching within a language that is not their first language, and in a different cultural context, the authors contribute to a burgeoning area of research, and scholars working on Applied Linguistics, Higher Education, English as a Medium of Instruction and other aspects of Internationalisation are likely to find the book relevant and useful.
International Arbitration Discourse and Practices in Asia (Law, Language and Communication)
by Vijay K. Bhatia Maurizio Gotti Azirah Hashim Philip Koh Sundra RajooInternational business exchanges between and with Asian countries have increased enormously over the last few years. As a natural consequence, this has brought about an increasing number of trade disputes that are being resolved through arbitration as an effective alternative to more expensive litigation. This volume offers a variety of perspectives on this important international dispute resolution practice in Asia. Essentially interdisciplinary in approach, it brings together specialists in law, international commercial arbitration and discourse analysis. The contributing authors include practitioners as well as academics. Together they explore the interrelations between discourses and practices in the field of arbitration in Asia. The work also investigates the extent to which the ‘integrity’ of arbitration principles, typical of international commercial arbitration practice, is maintained in various Asian contexts. The authors focus particularly on arbitration norms and practices as they are influenced by local juridical, cultural and linguistic factors. The book will be a valuable resource for academics and practitioners working in the areas of arbitration and dispute resolution, as well as researchers with an interest in language, communication and discourse analysis.
International Bestsellers and the Online Reconfiguring of National Identity (Elements in Publishing and Book Culture)
by Rachel Noorda Millicent Weber Melanie Ramdarshan BoldInternational bestsellers are the ideal sites for examining the complicated relationship between literary culture and national identity. Despite the transnational turns in both literary studies and book history, place is still an important configurer of twenty-first-century book reception. Books are crucial to national identity and catalysts of nationalist movements. On an individual level, books enable readers to shape and maintain their own national identities. This Element explores how contemporary readers' understandings of nation, race/ethnicity, gender, and class continue to shape their reading, using as case studies the online reception of three bestseller titles-Liane Moriarty's Big Little Lies (Australia), Zadie Smith's NW (UK), and Kevin Kwan's Crazy Rich Asians (USA). In doing so, this Element demonstrates the need for and articulates a transnational conceptualisation of the relationship between reader identity and reception.
International Business and Culture: Challenges in Cross-Cultural Marketing and Management (Routledge Studies in International Business and the World Economy)
by Małgorzata Bartosik-Purgat Monika GuzekInternational Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies.The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets.The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others.The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth.
International Communication: A Reader
by Daya Kishan ThussuThis comprehensive Reader brings together seminal texts in media and communication from both traditional as well as more recent scholarship. <p><p> Readings are drawn from an international range of scholars and organized to reflect the growing internationalization of the field, with clearly defined sections covering key aspects of global communication. In addition to the core academic readings, key policy documents are also included to demonstrate the development of the political, economic and technological infrastructure that underpins the global system of media and communication.