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Introduction to Mass Communication
by Stanley BaranIn today’s media rich world Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots and keeping current with the present’s emerging technologies and trends Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material such as the 2016 Presidential election and the use of social media to link fans with artists and their music reflects the latest developments in digital technologies and highlights the most current research in the field.
Introduction to Mass Communication: Media Literacy and Culture,7th Edition
by Stanley J. BaranThis text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
Introduction to Media Literacy
by W. James PotterIntroduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Introduction to Media Literacy
by W. James PotterIntroduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Introduction to Mediated Communication: Social Media and Beyond
by David Keith WestermanComputers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others. <P><P> Introduction to Mediated Communication explains and discusses mediated communication through a functional approach - focusing attention on how people use computer technology to accomplish their communication functions. <P><P> Rather than focus on the nature of the medium itself and what sets it apart from more “traditional” media, Introduction to Computer Mediated Communication focuses on what functions people use technology for, and how people use technology to accomplish their multiple communication goals. By focusing on functions rather than channels, the publication provides instruction into the reason people use media, rather than simply discussing various technological products that will soon be outdated
Introduction to Medio-Translatology
by Xie TianzhenThis book offers a comprehensive introduction to medio-translatology, including its historical and literary setting, its core concept, and its practice and theory. Medio-translatology, inspired by scholarship in comparative literature and the “cultural turn” in Western translation studies, has tackled many issues which previously went unnoticed or were ignored in traditional translation studies in China; it falls within the scope of literary studies and cultural studies, extending beyond the confines of language and treating literary translations and translating as historical facts.Emerging from comparative literature, medio-translatology looks at literary translation from a new and broader perspective, and explains, with illustrative and compelling examples, that literary translation is “an act of creative treason.” The originality of this approach is also evident in its distinguishing between the history of translated literature and the history of literary translation, as well as in its addressing the nature and status of translated literature.The Chinese edition of this book, being the first of its kind and well received in China, has been hailed as a milestone in exploring translation studies in the context of comparative literature in Chinese academia, and it introduces to students and researchers alike a wide range of new thoughts and ideas.
Introduction to Mobile Communications: Technology, Services, Markets
by Tony Wakefield Dave McNally David Bowler Alan MayneThe traditionally separate Fixed, Mobile, and Internet sectors have been evolving recently toward a single sector, offering numerous implications for those involved in technology and business. It is therefore essential for telecommunication professionals to get a keen grasp of where the industry is heading.Providing a solid foundation in the industry, Introduction to Mobile Communications: Technology, Services, Markets explores the core requirements of modern mobile telecommunications-from markets to technology. It explains how wireless systems work, how mobility is supported, the underlying infrastructure, and what interactions are needed among the different functional components. The book also examines how mobile communications are evolving in order to meet the changing needs of users. The information provided in the book comes primarily from the four core modules of the Certificate in Mobile Communications Distance Learning program run by the Informa Telecoms Academy in London. Designed by a highly experienced training development team, the program examines the complex and fascinating world of mobile communications. Designed to give a broad picture of mobile communications, the book provides an excellent grounding for those involved in both business and engineering-leaving them much better equipped to fulfill roles within their current or prospective companies
Introduction to Mobile Network Engineering: Gsm, 3g-wcdma, Lte And The Road To 5g
by Alexander KukushkinSummarizes and surveys current LTE technical specifications and implementation options for engineers and newly qualified support staff Concentrating on three mobile communication technologies, GSM, 3G-WCDMA, and LTE—while majorly focusing on Radio Access Network (RAN) technology—this book describes principles of mobile radio technologies that are used in mobile phones and service providers’ infrastructure supporting their operation. It introduces some basic concepts of mobile network engineering used in design and rollout of the mobile network. It then follows up with principles, design constraints, and more advanced insights into radio interface protocol stack, operation, and dimensioning for three major mobile network technologies: Global System Mobile (GSM) and third (3G) and fourth generation (4G) mobile technologies. The concluding sections of the book are concerned with further developments toward next generation of mobile network (5G). Those include some of the major features of 5G such as a New Radio, NG-RAN distributed architecture, and network slicing. The last section describes some key concepts that may bring significant enhancements in future technology and services experienced by customers. Introduction to Mobile Network Engineering: GSM, 3G-WCDMA, LTE and the Road to 5G covers the types of Mobile Network by Multiple Access Scheme; the cellular system; radio propagation; mobile radio channel; radio network planning; EGPRS - GPRS/EDGE; Third Generation Network (3G), UMTS; High Speed Packet data access (HSPA); 4G-Long Term Evolution (LTE) system; LTE-A; and Release 15 for 5G. Focuses on Radio Access Network technologies which empower communications in current and emerging mobile network systems Presents a mix of introductory and advanced reading, with a generalist view on current mobile network technologies Written at a level that enables readers to understand principles of radio network deployment and operation Based on the author’s post-graduate lecture course on Wireless Engineering Fully illustrated with tables, figures, photographs, working examples with problems and solutions, and section summaries highlighting the key features of each technology described Written as a modified and expanded set of lectures on wireless engineering taught by the author, Introduction to Mobile Network Engineering: GSM, 3G-WCDMA, LTE and the Road to 5G is an ideal text for post-graduate and graduate students studying wireless engineering, and industry professionals requiring an introduction or refresher to existing technologies.
Introduction to Modern Dance Techniques
by Joshua LeggBringing together all of the major modern dance techniques from the last 80 years, this engaging account is the first of its kind. The informative discussion starts by mapping the historical development of modern dance: in the late 19th century, a new dance emerged--not yet known as modern dance--that rejected social strictures and ballet as well. With insight into the personalities and purposes of modern dance's vanguard--including Martha Graham, Lester Horton, José Limón, and Merce Cunningham--this compilation provides a comparative approach that will enable students to discern which technique best suits them and dispel the idea that there is a single, universal modern dance technique. There are also ideas for experimentation so that students can begin developing an aesthetic sense for not only what is pleasing to their artistic eye, but also for what technical ideas are exciting while their own body is in motion. Sample lessons are included for teachers to incorporate the text into courses.
Introduction to Pragmatics (Peking University Linguistics Research #9)
by Mingyou Xiang Mian Jia Xiaohui BuThis book covers major topics in the Anglo-American tradition, including deixis, presupposition, implicature, speech acts, and (im)politeness. These key topics are illustrated with examples and case studies from various contexts such as romantic relationships, online forums, social media posts, and popular culture. The book also includes a methods chapter that offers a hands-on guide for literature search, data collection, and data analysis. This book is particularly suitable for readers who have no prior knowledge of pragmatics.
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
by Janis Teruggi Page Lawrence J. ParnellIntroduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
by Janis Teruggi Page Lawrence J. ParnellIntroduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
by Janis Teruggi Page Lawrence J. ParnellIntroduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive messages using modern technologies while working in line with the industry′s foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
by Janis Teruggi Page Lawrence J. ParnellIntroduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive messages using modern technologies while working in line with the industry′s foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.
Introduction to Python Network Automation Volume II: Stepping up: Beyond the Essentials for Success
by Brendan ChoiContinue your Python network automation journey and delve deeper into advanced techniques and methodologies. Volume 2 of this comprehensive guide takes you beyond the essentials, equipping you with advanced skills and strategies crucial for success in network automation. Building upon the knowledge gained in Volume 1, you’ll set the stage for mastery in this dynamic field. You’ll start by establishing a robust lab environment for advanced automation projects tailored to your needs and use practical exercises to gain valuable insights into essential networking protocols. Then automate repetitive tasks with precision and efficiency by leveraging powerful Python libraries and tools. You’ll also see how to streamline IP address management and data center infrastructure management tasks with Python. Discover advanced techniques for network management and monitoring to optimize network performance and security. Explore the development of custom tools and applications for Cisco IOS upgrade tasks in complex network environments and put your skills to the test with real-world scenarios. All this is designed to solidify your expertise and confidence in network automation practices. Your network management capabilities will be enhanced with advanced tools, such as NetBox. Introduction to Python Network Automation Volume 2 - Stepping up provides a comprehensive roadmap to elevate your skills and excel in the dynamic field of network automation. Whether you're a seasoned professional or a newcomer to the field, this guide equips you with the tools and knowledge needed to thrive in today's network automation landscape. What You Will Learn Apply Python fundamentals and network automation strategies effectively. Utilize Python for streamlined network administration, boosting productivity. Consolidate Linux fundamentals and IP network services for enhanced network management. Practice implementing regular expressions in Python for network application development. Develop working Cisco IOS upgrading Python application in PoC environment. Explore Python's extensive applications in enterprise network automation for versatile solutions. Who This Book Is For IT engineers and developers, network managers and students, who would like to learn network automation using Python.
Introduction to Queueing Systems with Telecommunication Applications
by Laszlo Lakatos Miklos Telek Laszlo SzeidlThe book is composed of two main parts: mathematical background and queueing systems with applications. The mathematical background is a self containing introduction to the stochastic processes of the later studies queueing systems. It starts with a quick introduction to probability theory and stochastic processes and continues with chapters on Markov chains and regenerative processes. More recent advances of queueing systems are based on phase type distributions, Markov arrival processes and quasy birth death processes, which are introduced in the last chapter of the first part. The second part is devoted to queueing models and their applications. After the introduction of the basic Markovian (from M/M/1 to M/M/1//N) and non-Markovian (M/G/1, G/M/1) queueing systems, a chapter presents the analysis of queues with phase type distributions, Markov arrival processes (from PH/M/1 to MAP/PH/1/K). The next chapter presents the classical queueing network results and the rest of this part is devoted to the application examples. There are queueing models for bandwidth charing with different traffic classes, slotted multiplexers, ATM switches, media access protocols like Aloha and IEEE 802.11b, priority systems and retrial systems. An appendix supplements the technical content with Laplace and z transformation rules, Bessel functions and a list of notations. The book contains examples and exercises throughout and could be used for graduate students in engineering, mathematics and sciences.
Introduction to Queueing Systems with Telecommunication Applications
by László Lakatos László Szeidl Miklós TelekThe book is the extended and revised version of the 1st edition and is composed of two main parts: mathematical background and queueing systems with applications. The mathematical background is a self-containing introduction to the stochastic processes of the later studied queueing systems. It starts with a quick introduction to probability theory and stochastic processes and continues with chapters on Markov chains and regenerative processes. More recent advances of queueing systems are based on phase type distributions, Markov arrival processes and quasy birth death processes, which are introduced in the last chapter of the first part.The second part is devoted to queueing models and their applications. After the introduction of the basic Markovian (from M/M/1 to M/M/1//N) and non-Markovian (M/G/1, G/M/1) queueing systems, a chapter presents the analysis of queues with phase type distributions, Markov arrival processes (from PH/M/1 to MAP/PH/1/K). The next chapter presents the classical queueing network results and the rest of this part is devoted to the application examples. There are queueing models for bandwidth charing with different traffic classes, slotted multiplexers, media access protocols like Aloha and IEEE 802.11b, priority systems and retrial systems.An appendix supplements the technical content with Laplace and z transformation rules, Bessel functions and a list of notations. The book contains examples and exercises throughout and could be used for graduate students in engineering, mathematics and sciences.Reviews of first edition:"The organization of the book is such that queueing models are viewed as special cases of more general stochastic processes, such as birth-death or semi-Markov processes. … this book is a valuable addition to the queuing literature and provides instructors with a viable alternative for a textbook to be used in a one- or two-semester course on queueing models, at the upper undergraduate or beginning graduate levels."Charles Knessl, SIAM Review, Vol. 56 (1), March, 2014
Introduction to Random Signals, Estimation Theory, and Kalman Filtering
by M. Sami FadaliThis book provides first-year graduate engineering students and practicing engineers with a solid introduction to random signals and estimation. It includes a statistical background that is often omitted in other textbooks but is essential for a clear understanding of estimators and their properties. The book emphasizes applicability rather than mathematical theory. It includes many examples and exercises to demonstrate and learn the theory that makes extensive use of MATLAB and its toolboxes. Although there are several excellent books on random signals and Kalman filtering, this book fulfills the need for a book that is suitable for a single-semester course that covers both random signals and Kalman filters and is used for a two-semester course for students that need remedial background. For students interested in more advanced studies in the area, the book provides a bridge between typical undergraduate engineering education and more advanced graduate-level courses.
Introduction to Rhetorical Communication
by James C MccroskeyAn Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
Introduction to Rights-based Direct Practice with Children
by Murli DesaiThe Sourcebook introduces the theoretical and ideological foundation and methodological basis of Rights-based Direct Practice with Children. It starts with the methodology of participatory group workshops to facilitate learning of the content. The content draws linkages among the foundation of life skills; psychosocial, sociological and critical theories of childhood; and child rights values, categories and principles; with the approaches, methods and skills of direct practice with children. The book takes examples from India but makes significant contribution to training and reference material for child rights teachers, trainers, facilitators and field workers, across the world, especially in the developing countries.
Introduction to Satellite Ground Segment Systems Engineering: Principles and Operational Aspects (Space Technology Library #41)
by Bobby NejadThe ground segment is the fundamental backbone of every satellite project, yet it is usually not visible to the public or the end user of a satellite service. Also the bulk of existing published space literature tends to focus on the satellite or its subsystems. This book tries to fill this gap and addresses systems engineering concepts applied to the design, development, qualification, and deployment of the ground control segment required to operate a single satellite, a constellation, or even a manned space vehicle. The domain of ground segment engineering has significantly evolved in recent years, mainly driven by major advances in the IT sector. Hardware virtualisation or the availability of on-demand cloud computing services are typical examples of new technologies that have changed fundamental architectural concepts previously standard in heritage ground segments. Furthermore, the stark increase of cyber attacks - today a major risk to almost all critical IT based infrastructure - has made a cyber threat resilient architecture to become one of the indispensable design requirements for ground segment engineers. The new mega constellations recently put into space deploying up to several hundred of flying objects have put very demanding needs on the ground segment for automated satellite operations. These topics and more are addressed in the book’s chapters, along with a detailed explanation of the most relevant components of a typical ground segment architecture. The basic functional requirements, design features, and the most important ground and space segment interfaces are addressed and explained in detail, supported by a wealth of figures for easier understanding. This book is kept at an introductory level, allowing newcomers to get familiar with this fairly complex subject matter. It is therefore suitable for graduate students, but can equally serve as a valuable source of information for already experienced space engineers who seek to gain a deeper understanding of the ground segment infrastructure and related systems engineering processes. It can also help project managers to better interact with their systems engineers, satellite developers to define their ground segment interfaces, and satellite operators to improve their flight and ground procedures. It is very well suited for everyone intending to start a career in satellite ground segment systems engineering.
Introduction to Semiconductor Lasers for Optical Communications
by David J. KlotzkinThis textbook provides a thorough and accessible treatment of semiconductor lasers from a design and engineering perspective. It includes both the physics of devices as well as the engineering, designing and testing of practical lasers. The material is presented clearly with many examples provided. Readers of the book will come to understand the finer aspects of the theory, design, fabrication and test of these devices and have an excellent background for further study of optoelectronics. This book also: Provides a multi-faceted approach to explaining the theories behind semiconductor lasers, utilizing mathematical examples, illustrations and written theoretical presentations Offers a balance of relevant optoelectronic topics, with specific attention given to distributed feedback lasers, growth techniques and waveguide cavity design Provides a summary of every chapter, worked examples, and problems for readers to solve Incorporates and explains recent breakthroughs in laser design
Introduction to Semiconductor Lasers for Optical Communications: An Applied Approach
by David J. KlotzkinThis updated, second edition textbook provides a thorough and accessible treatment of semiconductor lasers from a design and engineering perspective. It includes both the physics of devices as well as the engineering, designing and testing of practical lasers. The material is presented clearly with many examples provided. Readers of the book will come to understand the finer aspects of the theory, design, fabrication and test of these devices and have an excellent background for further study of optoelectronics.
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
by Janis Teruggi Page Lawrence J. ParnellHow can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
by Janis Teruggi Page Lawrence J. ParnellHow can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.