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A Man and His Words
by J. Patrick BoyerRobert Boyer was a consummate Canadian, whose long career can be measured by words. An author, journalist, researcher, editor, printer, and public speaker, Boyer’s professional life began at the age of 19 when he became a newspaper editor, and continued through the publication of his twelfth book at the age of 88. He was also a church organist, a member of the Ontario Legislature for seventeen years, and the first vice-chairman of Ontario Hydro. A Canadian Shield Book Published by Dundurn in partnership with Canadian Shield Communications Corporation.
The Man Between
by Michael Henry Heim Sean Cotter Esther Allen Russell Scott ValentinoWhen Michael Henry Heim--one of the most respected translators of his generation--passed away in the fall of 2012, he left behind an astounding legacy. Over his career, he translated two-dozen works from eight different languages, including books by Milan Kundera, Dubravka Ugresic, Hugo Claus, and Anton Chekov.But Mike, as he was known to his legion of friends, was much more than that. His classes at UCLA on translation inspired a new generation of translators, and his work altering the way translation is viewed in the university will impact the livelihood of translators for decades to come.If that weren't enough, upon his death it was revealed that Heim was the anonymous donor responsible for the PEN Translation Fund--the largest fund in America supporting up-and-coming translators.Hundreds of people in the literary community were impacted by Heim's life and actions, and this book is a small way of honoring this quiet, humble man who, among many other things, is responsible for the title The Unbearable Lightness of Being (and all its variants) entering the English idiom.Comprising a number of different sections--a short autobiography, pieces from authors he worked with, worksheets detailing his teaching and translation techniques--The Man Between opens a window onto the life and teachings of Michael Henry Heim, and, similar to David Bellos's Is That a Fish in Your Ear?, will be of great interest to anyone interested in language, international culture, and the art of translation.
The Man from Essence
by Camille Cosby Edward Lewis Audrey EdwardsEssence magazine is the most popular, well respected, and largest circulated black women's magazine in history. Largely unknown is the remarkable story of what it took to earn that distinction.The Man from Essence depicts with candor and insight how Edward Lewis, CEO and publisher of Essence, started a magazine with three black men who would transform the lives of millions of black American women and alter the American marketplace. Throughout Essence's colorful and storied history, Ed Lewis remained the cool and constant presence, a quiet-talking corporate captain and business strategist who prevailed against the odds and the naysayers. He would emerge to become the last man standing--the only partner to survive the battles that raged before the magazine was sold to Time, Inc. in the largest buyout of a black-owned publication by the world's largest publishing company. By the time Lewis did the deal with Time, a little magazine that limped from the starting gate in 1970 with a national circulation of 50,000 had grown into a powerhouse with a circulation of more than a million and a pass along readership of eight million. The story of Essence is ultimately the story of American business, black style. From constant battles with a racist advertising community to hostile takeover attempts, warring partners packing heat, mass firings, and mass defections--all of which revealed inherent challenges in running a black business--the saga is as riveting as any thriller steeped in high drama, hijinks, and juicy dishing. In this engaging business memoir, Ed Lewis tells the inspiring story of how his own rise from humble South Bronx beginnings to media titan was shaped by the black women and men in his life. This in turn helped shape a magazine that has changed the face of American media.
The Man of Letters as a Man of Busine
by William Dean HowellsHe can say that, as the thing is, unless he sells his art he cannot live, that society will leave him to starve if he does not hit its fancy in a picture, or a poem, or a statue; and all this is bitterly true. He is, and he must be, only too glad if there is a market for his wares.
The Man Time Forgot: A Tale of Genius, Betrayal, and the Creation of Time Magazine
by Isaiah WilnerFriends, collaborators, and childhood rivals, Briton Hadden and Henry R. Luce were not yet twenty-five when they started Time, the first newsmagazine, at the outset of the Roaring Twenties. By age thirty, they were both millionaires, having laid the foundation for a media empire. But their partnership was explosive and their competition ferocious, fueled by envy as well as love. When Hadden died at the age of thirty-one, Luce began to meticulously bury the legacy of the giant he was never able to best.In this groundbreaking, stylish, and passionate biography, Isaiah Wilner paints a fascinating portrait of Briton Hadden—genius and visionary—and presents the first full account of the birth of Time, while offering a provocative reappraisal of Henry R. Luce, arguably the most significant media figure of the twentieth century.Isaiah Wilner is a writer for New York magazine. He attended Yale University and was editor in chief of the Yale Daily News. He lives in Brooklyn, New York.
The Man Who Changed the Way We Eat
by Thomas McnameeIn the 1950s, America was a land of overdone roast beef and canned green beans--a gastronomic wasteland. Most restaurants relied on frozen, second-rate ingredients and served bogus "Continental" cuisine. Authentic French, Italian, and Chinese foods were virtually unknown. There was no such thing as food criticism at the time, and no such thing as a restaurant critic. Cooking at home wasn't thought of as a source of pleasure. Guests didn't chat around the kitchen. Professional equipment and cookware were used only in restaurants. One man changed all that. From the bestselling author of Alice Waters and Chez Panisse comes the first biography of the passionate gastronome and troubled genius who became the most powerful force in the history of American food--the founding father of the American food revolution. From his first day in 1957 as the food editor of the New York Times, Craig Claiborne was going to take his readers where they had never been before. Claiborne extolled the pleasures of exotic cuisines from all around the world, and with his inspiration, restaurants of every ethnicity blossomed. So many things we take for granted now were introduced to us by Craig Claiborne--crÈme fraÎche, arugula, balsamic vinegar, the Cuisinart, chef's knives, even the salad spinner. He would give Julia Child her first major book review. He brought Paul Bocuse, the Troisgros brothers, Paul Prudhomme, and Jacques PÉpin to national acclaim. His $4,000 dinner for two in Paris was a front-page story in the Times and scandalized the world. And while he defended the true French nouvelle cuisine against bastardization, he also reveled in a well-made stew or a good hot dog. He made home cooks into stars--Marcella Hazan, Madhur Jaffrey, Diana Kennedy, and many others. And Craig Claiborne made dinner an event--whether dining out, delighting your friends, or simply cooking for your family. His own dinner parties were legendary. Craig Claiborne was the perfect Mississippi gentleman, but his inner life was one of conflict and self-doubt. Constrained by his position to mask his sexuality, he was imprisoned in solitude, never able to find a stable and lasting love. Through Thomas McNamee's painstaking research and eloquent storytelling, The Man Who Changed the Way We Eat unfolds a history that is largely unknown and also tells the full, deep story of a great man who until now has never been truly known at all.
The Man Who Couldn't Eat
by Jon ReinerIn this beautifully written memoir, both gut-wrenching and inspiring, award-winning writer Jon Reiner tells the story of his agonizing battle with Crohn's disease--and the extraordinary places his hunger and obsession with food took him. I'm a glutton in a greyhound's body, a walking contradiction, in the grip of the one thing I can't have--food, writes Reiner, who details what happens when that which keeps you alive, that bonds us together and marks life's special occasions, becomes a toxic substance, an inflammatory invader. His unvarnished account depicts an explosive medical emergency, a marriage in crisis, children faced with grown-up fears, a man at a life-and-death crossroads sifting through his past and his present. And it captures a tough, courageous climb out of hopelessness as Reiner began a process of healing in body and mind, discovering a renewed appetite, any way he could manage it, for the things that truly matter most. crossroads sifting through his past and his present. And it shows us a tough, courageous climb out of despair and hopelessness. Aided by the loving kindness of family, friends, and strangers and by a new approach to food, Reiner began a process of healing in body and mind. Most of all, he chose life--and a renewed appetite, any way he could manage it, for the things that truly matter most. present. And it shows us a slow, courageous climb out of despair and hopelessness. Aided by the loving kindness of family, friends, and strangers and by a new approach to food, Reiner began a process of healing in body and mind. Most of all, he chose life--and a renewed appetite, any way he could manage it, for the things that truly matter most.
The Man Who Invented Fidel
by Anthony DepalmaIn 1957, Herbert L. Matthews of the New York Times, then considered one of the premiere foreign correspondents of his time, tracked down Fidel Castro in Cuba's Sierra Maestra mountains and returned with what was considered the scoop of the century. His heroic portrayal of Castro, who was then believed dead, had a powerful effect on American perceptions of Cuba, both in and out of the government, and profoundly influenced the fall of the Batista regime. When Castro emerged as a Soviet-backed dictator, Matthews became a scapegoat; his paper turned on him, his career foundered, and he was accused of betraying his country. In this fascinating book, New York Times reporter DePalma investigates the Matthews case to reveal how it contains the story not just of one newspaperman but of an age, not just how Castro came to power but how America determines who its enemies are. He re-creates the atmosphere of revolutionary Cuba and Cold War America, and clarifies the facts of Castro's ascension and political evolution from the many myths that have sprung up around them. Through a dramatic, ironic, in ways tragic story, The Man Who Invented Fidel offers provocative insights into Cuban politics, the Cuban-American relationship, and the many difficult balancing acts of responsible journalism.
The Man Who Moved the World: The Life and Work of Mohamed Amin
by Bob Smith Salim Amin Michael BuerkMohamed Amin was the most famous photo journalist in the world, making the news as often as he covered it. His coverage of the 1984 Ethiopian famine proved so compelling that it inspired a collective global conscience and became the catalyst for the greatest-ever act of giving--the "We Are the World" campaign. Unquestionably, it also saved the lives of millions of men, women and children. In a career spanning more than 30 years, Mo covered every major event in Africa and beyond, braving torture, surviving bombs and bullets to emerge as the most decorated news cameraman of all time. But his frenetic life was cut tragically short when, in November, 1996, hijackers took over an Ethiopian airliner forcing it to ditch in the Indian Ocean killing 123 passengers and crew. Mo died on his feet still negotiating with the terrorists.
The Man Who Saw Too Much: David Brill, Combat Cameraman
by John LittleThis is the story of David Brill, one of the very best of Australian cameramen - past and present. He is in the same company as Damien Parer and Neil Davis.Over the past forty years he has covered wars and disasters all over the world. He filmed the fall of Saigon. He was in Moscow during the collapse of communism. He has covered countless other conflicts and natural disasters in Asia, Africa and North and South America.He has been single-mindedly dedicated to the pursuit of his craft: to get the story, get the film - always to preserve and present the human dimension, no matter how large or mindless the conflict or event.David Brill has paid a high price for this uncompromising style. He has two failed marriages, and at times has been overcome by demons such as alcohol. This biography is also a great adventure story, a journey through war zones and various hell holes of the world. And it is an inside look at what makes some people follow a profession where their life is on the line - as a standard feature of their day.
The Man Who Sold America
by Jeffrey L. Cruikshank Arthur W. SchultzWe live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life.This is the story of a man who shaped an industry, and in many ways, shaped a century.
The Man Who Went to War: A Reporter's Memoir from Libya and the Arab Uprising
by Patrick GrahamAlmost a decade since deciding to give up war reporting full-time, and at the unexpected prodding of his wife, award-winning journalist Patrick Graham travels to the heart of the Libyan Revolution and the Arab Spring. He delivers a story by turns harrowing and comic, rich in both dramatic, on-the-ground reportage and historical detail, of a nation on the brink of transformation. “If you’re a recovering journalist listening to reports of a distant war on the radio, then you know, with the kind of arrogant certainty that sometimes irritates your wife, what you would be doing during these moments because you’re already there in your head. . . . I may have been at home in my kitchen wearing an apron, but my avatar had been doing some heroic work around the globe. Which is why I found myself mocking the guy on the radio: “For fuck’s sake, at least get to Benghazi!” It was around that time that my wife, who had walked in unnoticed, said, “Why don’t you go?” Within a few days of his wife’s suggestion, Graham was on a plane. It had been a while since he had last reported on a war. Though he lacked the security or credentials of a formal assignment, and was more than a little out of practice, he improvised his way from Egypt, then experiencing its own Arab Spring upheavals, and across the frontier into Libya. The result is an intimate eyewitness account – equal parts harrowing and hilarious – of the Libyan revolution as seen from the heart of the uprising in Benghazi. As ragtag militias try to beat back the assaults of Gaddafi’s troops, Graham introduces us to Libyan civilians with haunted pasts and uncertain futures, each of whom must decide whether they, too, will go to war. Meanwhile, Graham encounters both old colleagues and rookie journalists, forcing him to ask questions about the changing nature of war reportage in the age of social media. With a fascinating detour that explores the rebellion’s intellectual and spiritual roots in the Sanusi, a Sufi Muslim political order, The Man Who Went to War is a penetrating and engrossing story of a country on the brink of transformation.
The Man Who Wrote the Perfect Novel: John Williams, Stoner, and the Writing Life
by Charles J. ShieldsAn &“engrossing&” biography of a brilliant novelist underappreciated in his own time who became a twenty-first-century bestseller, from the New York Times–bestselling author (The New Yorker). When Stoner was published in 1965, the novel sold only a couple of thousand copies before disappearing with hardly a trace. Yet the quietly powerful tale of Midwestern college professor William Stoner, whose life becomes a parable of solitude and anguish, eventually found an admiring audience in America and especially in Europe. The New York Times called Stoner &“a perfect novel,&” and a host of writers and critics, including Colum McCann, Julian Barnes, Bret Easton Ellis, Ian McEwan, Emma Straub, Ruth Rendell, C.P. Snow, and Irving Howe, praised its artistry. The New Yorker deemed it &“a masterly portrait of a truly virtuous and dedicated man.&” This biography traces the life of Stoner&’s author, John Williams. Charles J. Shields follows the whole arc of Williams&’s life, which in many ways paralleled that of his titular character, from their shared working-class backgrounds to their undistinguished careers in academia. Shields vividly recounts Williams&’s development as an author, whose other works include the novels Butcher&’s Crossing and Augustus (for the latter, Williams shared the 1972 National Book Award). Shields also reveals the astonishing afterlife of Stoner, which garnered new fans with each American reissue, and then became a bestseller all over Europe after a Dutch publisher brought out a translation in 2013. Since then, Stoner has been published in twenty-one countries and sold over a million copies. &“Like Williams, Shields know how to tell a good story, one that will appeal especially to those interested in the ins and outs of the publishing industry and the ups and downs of a writer&’s life.&” —Los Angeles Review of Books
The Man Who Wrote the Perfect Novel: John Williams, Stoner, and the Writing Life
by Charles J. ShieldsAn &“engrossing&” biography of a brilliant novelist underappreciated in his own time who became a twenty-first-century bestseller, from the New York Times–bestselling author (The New Yorker). When Stoner was published in 1965, the novel sold only a couple of thousand copies before disappearing with hardly a trace. Yet the quietly powerful tale of Midwestern college professor William Stoner, whose life becomes a parable of solitude and anguish, eventually found an admiring audience in America and especially in Europe. The New York Times called Stoner &“a perfect novel,&” and a host of writers and critics, including Colum McCann, Julian Barnes, Bret Easton Ellis, Ian McEwan, Emma Straub, Ruth Rendell, C.P. Snow, and Irving Howe, praised its artistry. The New Yorker deemed it &“a masterly portrait of a truly virtuous and dedicated man.&” This biography traces the life of Stoner&’s author, John Williams. Charles J. Shields follows the whole arc of Williams&’s life, which in many ways paralleled that of his titular character, from their shared working-class backgrounds to their undistinguished careers in academia. Shields vividly recounts Williams&’s development as an author, whose other works include the novels Butcher&’s Crossing and Augustus (for the latter, Williams shared the 1972 National Book Award). Shields also reveals the astonishing afterlife of Stoner, which garnered new fans with each American reissue, and then became a bestseller all over Europe after a Dutch publisher brought out a translation in 2013. Since then, Stoner has been published in twenty-one countries and sold over a million copies. &“Like Williams, Shields know how to tell a good story, one that will appeal especially to those interested in the ins and outs of the publishing industry and the ups and downs of a writer&’s life.&” —Los Angeles Review of Books
Manage Your Job Search
by Johanna Rothman"A job search is an emergent project. How do you handle an emergent project? By creating a system that allows for serendipity and flexibility: personal kanban and one-week timeboxes.Once you have a system, you can use the tips in Part 2 to prepare for your job search: choose your career, write your resume, prepare for your interviews, and decide how you will decide on an offer. In Part 3, you'll learn how to network without feeling slimy. You'll learn to build your target network, where to look for the jobs that you need, and how to spot the warning signs of a job that organizations might no longer need. There are many traps for unsuspecting job hunters, so Part 4 has a section on traps to avoid and tips to try. If you're in special circumstances, such as being a new grad, in a career transition, or over 50, then Part 5 is for you. Even if you've been diligent, any job search can take more than three months. Part 6 addresses your feelings and how to persevere when your search seems as if it takes forever.Written with her trademark practicality, humor, and empathy, Johanna will help you learn how to find your next job.This book was written and produced entirely by the author. We are proud to be distributing it."
Management 101: From Hiring and Firing to Imparting New Skills, an Essential Guide to Management Strategies
by Stephen SounderingA crash course in managing productive, successful, and happy employees! Effective employee management is imperative to a business' success, but all too often management books turn the important details of best practices into tedious reading that would put even a CEO to sleep. Management 101 cuts out the boring explanations of management policies, and instead provides hand-on lessons that keep you engaged as you learn how to manage productive, happy employees. From hiring and firing to delegating and coaching, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else. So whether you're a business owner, a middle-manager with many direct reports, or an entry-level employee learning to supervise interns, Management 101 has all the answers--even the ones you didn't know you were looking for.
Management 101: From Hiring and Firing to Imparting New Skills, an Essential Guide to Management Strategies
by Stephen SounderingA crash course in managing productive, successful, and happy employees! Effective employee management is imperative to a business' success, but all too often management books turn the important details of best practices into tedious reading that would put even a CEO to sleep. Management 101 cuts out the boring explanations of management policies, and instead provides hand-on lessons that keep you engaged as you learn how to manage productive, happy employees. From hiring and firing to delegating and coaching, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else. So whether you're a business owner, a middle-manager with many direct reports, or an entry-level employee learning to supervise interns, Management 101 has all the answers--even the ones you didn't know you were looking for.
Management and Governance of Networks
by George W. J. Hendrikse Gérard Cliquet Thomas Ehrmann Josef WindspergerThis book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. Further, it presents a strategic group perspective on franchisers and discusses both social entrepreneurship issues in franchising and franchising strategies for Indigenous entrepreneurship in Australia. Lastly, it offers a dynamic capabilities approach to alliance portfolio management and analyses the antecedents of the transitions taking place in the lifecycles of alliances.
Management and Visualisation: Seeing Beyond the Strategic (Routledge Focus on Business and Management)
by Gordon FletcherAs organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is largely an elusive ambition, despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning and reporting that connects the organisation in a single, meaningful and seamless way. Throughout this book, visual management is theorised around the position that all forms of management documentation are an artefact of human construction and of the organisation itself that reflect learned patterns of activity. The book places visual management as a more intuitive and seamless method of coordinating, learning and communicating across an organisation than more traditional formats of presenting management documents. Consciously assembling the artefacts of an organisation in order to manage it introduces a layer of criticality that encourages reflection and consistency that is often absent from current management practice. The benefits that a visual approach brings to organisational management are an increasing necessity, as machine learning, robotics and process automation remove traditional roles from organisations and necessitate new views on how individuals now fit into a data-informed business. The book contributes to the academic debate regarding resource-based and knowledge-based views of the organisation by advocating a different, more holistic viewpoint and will thus appeal to academics and researchers in this area. It would also benefit students across business disciplines, whilst the practical models and tools offered will benefit directors and managers looking to implement their own visual organisational language.
Management Cases
by Peter F. DruckerThe companion to Drucker's seminal work Management, completely revised and updatedManagement Cases, Revised Edition is a collection of thought-provoking case studies--each a timeless representative of a challenge that all managers will face at some point in their careers. Longtime Drucker colleague, collaborator, and eminent management professor Joseph A. Maciariello has organized the material to be used in conjunction with Management, Revised Edition, making the book particularly useful in undergraduate, MBA, and executive education classrooms.It contains fifteen completely new cases written especially for this edition plus another thirty-five revised and updated cases, ensuring that the book provides comprehensive coverage of the most important management dilemmas and most timeless leadership wisdom. An essential resource for business students and working professionals alike, the book will help readers test and hone their management skills.
Management Communication: A Case Analysis Approach
by James S. O'RourkeThis textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager. A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.
Management Communication: A Case Analysis Approach
by James S. O'RourkeThis new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders – key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors.
Management, Control and Evolution of IP Networks (Wiley-iste Ser.)
by Guy PujolleInternet Protocol (IP) networks have, for a number of years, provided the basis for modern communication channels. However, the control and management of these networks needs to be extended so that the required Quality of Service can be achieved. Information about new generations of IP networks is given, covering the future of pervasive networks (that is, networks that arealways present), Wi-Fi, the control of mobility and improved Quality of Service, sensor networks, inter-vehicle communication and optical networks.
Management in Minutes (IN MINUTES)
by Philippa AndersonAll the tools you need for management success, this effective, compact guide will enable you to quickly grasp key management concepts and techniques. Contents include: Benchmarking, Branding, Core competition, Empowerment, Leadership, Mergers and acquisitions, Project management and the Supply chain.
Management in Minutes
by Philippa AndersonAll the tools you need for management success, this effective, compact guide will enable you to quickly grasp key management concepts and techniques. Contents include: Benchmarking, Branding, Core competition, Empowerment, Leadership, Mergers and acquisitions, Project management and the Supply chain.