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Agenda-Cutting: Wenn Themen von der Tagesordnung verschwinden (Medien – Aufklärung – Kritik. Schriftenreihe der Initiative Nachrichtenaufklärung (INA) e.V.)
by Jörg-Uwe Nieland Hektor HaarkötterWenn von Nachrichtenauswahl und Thematisierungsfunktion der Medien die Rede ist, fällt schnell das Fachwort Agenda-Setting. Der gegenteilige Begriff, das Agenda-Cutting, ist dagegen viel seltener Gegenstand von wissenschaftlichen oder gesellschaftlichen Diskussionen. Dabei ist das Agenda-Cutting eine weitflächig geübte Praxis in Medien, Politik und Gesellschaft, bei der Themen bewusst oder unbewusst aus den gesellschaftlichen Diskursen entfernt oder herausgehalten werden. Die Initiative Nachrichtenaufklärung beschäftigt sich schon lange intensiv mit der Frage der Vernachlässigung von Themen und Nachrichten. Mit diesem Sammelband wird erstmals das Thema wissenschaftlich tiefgehend von verschiedenen Seiten aus betrachtet.
Agenda-Setting
by Everett M. Rogers James W. DearingWhat is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.
Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business
by Jason HansonA practical guide to bolstering your business strategies with proven spy techniques, from a New York Times–bestselling author.“Entertaining. . . . There is serious information here that could be used beyond the business setting.”—BooklistCommon wisdom has held that the most successful businesspeople in the world possess fancy degrees and unlimited access to wealth and connections. But the truth is that education and connections don’t matter if one doesn’t have the skills with which to use them. Spies, however, have spent their careers learning how to successfully persuade others. In fact, intelligence officers are among the best salesmen in the world.And the product they sell? Loyalty to the United States.Whether we realize it or not, each one of us is a salesman. Every day, we sell our talents, values, and ideas to colleagues, friends, and even our partners. At the office, we maneuver in code to receive promotions, higher salaries, and recognition.In Agent of Influence, former CIA officer and New York Times bestselling author Jason Hanson pulls back the curtain on how anyone can use spy tactics to become a more successful and business-conscious individual. Hanson will teach us how to spot the perfect business opportunity and make money by using the SADR cycle of “spotting,” “assessing,” “developing,” and “recruiting.” He will zero in on skills such as alliance building, matching and mirroring, and building bridges between people, showing us how we can more confidently maneuver in our professional and personal lives.Great for fans of Jocko Willink’s Extreme Ownership and Chris Voss’s Never Split the Difference.“Hanson has written a must-read manual on how to be a better businessperson. This book shows you what games are being played below the surface and gives you the CIA-tested methods on how to win them every time. Read this book and learn from one of the best.”—Oren Klaff, author of Pitch Anything
Agentic AI in Enterprise: Harnessing Agentic AI for Business Transformation
by Sumit Ranjan Divya Chembachere Lanwin LoboThis book delves into the transformative power of Enterprise Agentic AI, tracing its evolution from basic automation to intelligent agents capable of contextual reasoning, memory retention, and autonomous decision-making. It provides a strategic roadmap for enterprises looking to integrate Agentic AI seamlessly into their operations while ensuring scalability, efficiency, and security. Readers will explore architectural best practices, including cloud, hybrid, and on-premises deployment models, and gain insights into LLM optimization strategies like Retrieval-Augmented Generation (RAG) and fine-tuning. The book also covers advanced prompt engineering techniques, the role of vector databases in AI-driven applications, and governance frameworks to ensure ethical, transparent, and responsible AI adoption. Through real-world case studies, the book illustrates AI&’s impact across retail, healthcare, supply chain management, and customer engagement. It also examines the next wave of AI advancements, such as autonomous decision-making, AI-augmented leadership, and the evolving synergy between human expertise and intelligent agents in enterprise settings. By the end of this book, readers will have the knowledge and tools to design, deploy, and manage AI agents that are not only cutting-edge but also aligned with enterprise security, governance, and ethical standards. You Will: Understand how AI agents go beyond traditional models by incorporating contextual reasoning, long-term memory, and autonomous decision-making to enhance enterprise operations. Explore scalable deployment models (cloud, hybrid, on-premises) and best practices for integrating LLMs, vector databases, and prompt engineering into your AI workflows. Develop robust AI governance frameworks, conduct risk assessments, and implement security protocols to safeguard enterprise data while ensuring responsible AI adoption. Gain insights into transparency, accountability, and fairness in AI deployments, ensuring AI agents align with corporate values and global ethical standards. This book is for : Enterprise Architects.
Agents of Chaos: Thomas King Forçade, High Times, and the Paranoid End of the 1970s
by Sean HoweThe life and times of High Times&’ enigmatic founder Thomas King Forçade, an underground newspaper editor and marijuana kingpin who—between police raids, smuggling runs, and outrageous stunts—battled both the US government and fellow radicals.Cover illustration by legendary comics artist Bill Sienkiewicz. At the end of the 1960s, the mysterious Tom Forçade suddenly appeared, insinuating himself into the top echelons of countercultural politics and assuming control of the Underground Press Syndicate, a coalition of newspapers across the country. Weathering government surveillance and harassment, he embarked on a landmark court battle to obtain White House press credentials. But his audacious exploits—pieing Congressional panelists, stealing presidential portraits, and picking fights with other activists—led to accusations that he was an agent provocateur. As the era of protest faded and the dark shadows of Watergate spread, Forçade hoped that marijuana could be the path to cultural and economic revolution. Bankrolled by drug-dealing profits, High Times would be the Playboy of pot, dragging a once-taboo subject into the mainstream. The magazine was a travelogue of globe-trotting adventure, a wellspring of news about &“the business,&” and an overnight success. But High Times soon threatened to become nothing more than the &“hip capitalism&” Forçade had railed against for so long, and he felt his enemies closing in. Assembled from exclusive interviews, archived correspondences, and declassified documents, Agents of Chaos is a tale of attacks on journalism, disinformation campaigns, governmental secrecy, corporatism, and political factionalism. Its triumphs and tragedies mirror the cultural transformations of 1970s America, wrought by forces that continue to clash in the spaces between activism and power.
Agglomeration Economics
by Edward L. GlaeserWhen firms and people are located near each other in cities and in industrial clusters, they benefit in various ways, including by reducing the costs of exchanging goods and ideas.One might assume that these benefits would become less important as transportation and communication costs fall. Paradoxically, however, cities have become increasingly important, and even within cities industrial clusters remain vital. Agglomeration Economics brings together a group of essays that examine the reasons why economic activity continues to cluster together despite the falling costs of moving goods and transmitting information. The studies cover a wide range of topics and approach the economics of agglomeration from different angles. Together they advance our understanding of agglomeration and its implications for a globalized world.
Aggregating the News: Secondhand Knowledge and the Erosion of Journalistic Authority
by Mark CoddingtonAggregated news fills our social media feeds, our smartphone apps, and our e-mail inboxes. Much of the news that we consume originated elsewhere and has been reassembled, repackaged, and republished from other sources, but how is that news made? Is it a twenty-first-century digital adaptation of the traditional values and practices of journalistic and investigative reporting, or is it something different—shoddier, less scrupulous, more dangerous? <P><P>Mark Coddington gives a vivid account of the work of aggregation—how such content is produced, what its values are, and how it fits into today’s changing journalistic profession. Aggregating the News presents an analysis built on observation and interviews of news aggregators in a variety of settings, exploring how aggregators weigh sources, reshape news narratives, and manage life on the fringes of journalism. Coddington finds that aggregation is defined by its derivative relationship to reporting, which colors it with a sense of inferiority. Aggregators strive to be seen as legitimate journalists, but they are constrained by commercial pressures, professional disapproval, and limited access to important forms of evidence. The first comprehensive treatment of news aggregation as a practice, Aggregating the News deepens our understanding of how news and knowledge are produced and consumed in the digital age. By centering aggregation, Coddington sheds new light on how journalistic authority and legitimacy are created—and the consequences when their foundations are eroded.
Agile Conversations: Transform Your Conversations, Transform Your Culture
by Douglas Squirrel Jeffrey FredrickA successful digital transformation must start with a conversational transformation.Today, software organizations are transforming the way work gets done through practices like Agile, Lean, and DevOps. But as commonly implemented as these methods are, many transformations still fail, largely because the organization misses a critical step: transforming their culture and the way people communicate.Agile Conversations brings a practical, step-by-step guide to using the human power of conversation to build effective, high-performing teams to achieve truly Agile results. Consultants Douglas Squirrel and Jeffrey Fredrick show readers how to utilize the Five Conversations to help teams build trust, alleviate fear, answer the &“whys,&” define commitments, and hold everyone accountable.These five conversations give teams everything they need to reach peak performance, and they are exactly what&’s missing from too many teams today. Stop focusing on processes and practices that leave your organization stuck with culture-less rituals. Instead, unleash the unique human power of conversation.
Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
by Marian Salzman THE TEAM AT HAVAS PRBloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise?Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to:Use newscrafting to help clients be the newsPersonalize pitches to reporters and bloggersMaster the art of storytellingBreak through Web clutterCreate branded hashtags that get sharedBump clients to the top of online searchesGain exposure at SXSW, TED, and other key conferencesAvert and resolve crisesMeasure the impact of media placementsAnd moreAmbitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact.
Aging, Communication, and Health: Linking Research and Practice for Successful Aging (Routledge Communication Series)
by Jon F. Nussbaum Mary Lee HummertThis collection highlights the current efforts by scholars and researchers to understand the aging process as it relates to the health of older adults. With contributions from international scholars in communication, psychology, public health, medicine, nursing, and other areas, this volume emphasizes communication as a critical research, education, policy, and practice issue for the design, provision, and evaluation of health and social services for older adults. Organized into sections addressing communication developments in the healthcare arena, issues in provider-patient communication, and the relationships between family communication and health. The chapters cover critical topics related to successful aging, such as Alzheimer's disease, managed care and older adults, communication issues of severe dementia, and healthcare decision-making within families. The editors have designed this volume to be accessible to a broad audience, including scholars and students of aging and communication, healthcare practitioners with older clients, and aging individuals and their families who are pursuing strategies for successful aging. The chapters represent the highest levels of current scholarship on communication, aging, and health, providing a strong foundation for future research. Each contribution also addresses the applied implications of this research, offering practical guidance to readers dealing with these issues in their own lives. As a whole, Aging, Communication, and Health represents a major advance toward understanding the importance and application of communication for successful aging.
Agrarkommunikation: Eine Einführung in Theorie, Konzeption und Umsetzung
by Matthias Kussin Jan BerstermannTierwohl, Grüne Gentechnik, Hofsterben, biologische Vielfalt: Das Agri- und Foodbusiness steht im hohen Maße im Fokus der Öffentlichkeit. In diesem Buch werden Handlungsmöglichkeiten mit Blick auf die kommunikativen Aufgaben der Branche dargestellt – und dies erstmals auf Basis einschlägiger Ansätze aus den Kommunikationswissenschaften und dem PR-Management. Die Autoren liefern einen Überblick über branchenrelevante Themen wie Nachhaltigkeitskommunikation, Storytelling und Krisenkommunikation sowie ihre Einsatz- und Wirkungsweise im Rahmen einer professionellen Öffentlichkeitsarbeit.
Agrippa II: The Last of the Herods (Routledge Ancient Biographies)
by David JacobsonAgrippa II is the first comprehensive biography of the last descendant of Herod the Great to rule as a client king of Rome. Agrippa was the last king to assume responsibility for the management of the Temple in Jerusalem, and he ultimately saw its destruction in the Judaean-Roman War. This study documents his life from a childhood spent at the Imperial court in Rome and rise to the position of client king of Rome under Claudius and Nero. It examines his role in the War during which he sided with Rome, and offers fresh insights into his failure to intervene to prevent the destruction of Jerusalem and its Sanctuary, as well as reviewing Agrippa’s encounter with nascent Christianity through his famous interview with the Apostle Paul. Also addressed is the vexed question of the obscurity into which Agrippa II has fallen, in sharp contrast with his sister Berenice, whose intimate relationship with Titus, the heir to the Roman throne, has fired the imagination of writers through the ages. This study also includes appendices surveying the coins issued in the name of Agrippa II and the inscriptions from his reign. This volume will appeal to anyone studying Judaean-Roman relations and the Judaean-Roman War, as well as those working more broadly on Roman client kingship, and Rome’s eastern provinces. It covers topics that continue to attract general interest as well as stirring current scholarly debate.
Ahead of Time: My Early Years as a Foreign Correspondent
by Ruth GruberThe renowned journalist and Jewish activist looks back on her first 25 years in &“one of the most evocative journalistic autobiographies to appear&” (Publishers Weekly). In this fascinating memoir, Ruth Gruber recalls her first twenty-five years, from her youth in Brooklyn to her astonishing academic accomplishments and groundbreaking journalistic career. She shares her experiences entering New York University at fifteen and just five years later becoming the world&’s youngest person to earn a PhD. She recounts her time in Cologne, Germany, studying during Hitler&’s rise to power, and her adventures in Europe and the Arctic as a reporter for the New York Herald Tribune. Spirited and compelling, Ahead of Time is a striking account of the early years of a woman at the center of the twentieth century&’s turning points.
Aids: A Communication Perspective (Routledge Communication Series)
by Timothy Edgar Vicki S. Freimuth Mary Anne FitzpatrickPrevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level. The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented. The chapters focus on four general communication concerns: * interpersonal interaction as it relates to choices individuals make about safer sex practices, * theory and practice of public campaigns about AIDS, * intercultural issues, and * critical and descriptive approaches for understanding news coverage of AIDS.
Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia
by Al TompkinsAl Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • Learn how to build compelling characters who connect with the audience • Write inviting leads • Get memorable soundbites • See how to light, crop, frame, and edit compelling videos • Learn how to leverage social media to engage audiences • Gain critical thinking skills that move your story from telling the "what" to telling the "why"
Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia
by Al TompkinsAl Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • Learn how to build compelling characters who connect with the audience • Write inviting leads • Get memorable soundbites • See how to light, crop, frame, and edit compelling videos • Learn how to leverage social media to engage audiences • Gain critical thinking skills that move your story from telling the "what" to telling the "why"
Air Traffic Management and Systems III: Selected Papers of the 5th ENRI International Workshop on ATM/CNS (EIWAC2017) (Lecture Notes in Electrical Engineering #555)
by Electronic Navigation Research InstituteThis proceedings provides novel concepts and techniques for air traffic management (ATM) and communications, navigation, and surveillance (CNS) systems. The volume consists of selected papers from the 5th ENRI International Workshop on ATM/CNS (EIWAC2017) held in Tokyo in November 2017, the theme of which was “Drafting Future Skies”. Included are key topics to realize safer and more efficient skies in the future, linked to the integrated conference theme consisting of long-term visions based on presentations from various fields. The proceedings is dedicated not only to researchers, academicians, and university students, but also to engineers in the industry, air navigation service providers (ANSPs), and regulators of aviation.
Air Traffic Management and Systems IV: Selected Papers of the 6th ENRI International Workshop on ATM/CNS (EIWAC2019) (Lecture Notes in Electrical Engineering #731)
by Electronic Navigation Research InstituteThis book provides novel concepts and techniques for air traffic management (ATM) and communications, navigation, and surveillance (CNS) systems. The book consists of selected papers from the 6th ENRI International Workshop on ATM/CNS (EIWAC2019) held in Tokyo in October 2019, the theme of which was “Exploring Ideas for World Aviation Challenges”. Included are key topics to realize safer and more efficient skies in the future, linked to the integrated conference theme consisting of long-term visions based on presentations from various fields. The book is dedicated not only to researchers, academicians, and university students, but also to engineers in the industry, air navigation service providers (ANSPs), and regulators of aviation.
Air Words: Writing for Broadcast News
by John HewittAn introductory text for broadcast newswriting, with numerous exercises and examples illustrating broadcast news style. Defines and explains standard industry formats, rules, and procedures, and covers fact checking, ethics, script formats, shifting from print to broadcast, writing leads, interviews, aspects of TV writing, and copyediting and producing. Includes chapter glossaries. This second edition discusses technology advances such as wire capture and producing from CRTs. Lacks a bibliography. Annotation c. by Book News, Inc., Portland, Or.
Airhead: The Imperfect Art of Making News
by Emily MaitlisFEATURING EMILY MAITLIS' GROUNDBREAKING INTERVIEW WITH PRINCE ANDREWThe news has never been more prominent - but are we getting the full story? Newsnight presenter Emily Maitlis gives us a behind-the-scenes look at some of the biggest news stories and interviews of recent years 'Smart, funny and brilliantly told' Elizabeth Day 'Revelatory, riveting and frequently hilarious' James O'Brien 'Absolutely irresistible' Jeremy Vine ________ In this no holds barred account of life in the seconds before, during and after going on air, Newsnight presenter, leading journalist, and queen of the side eye Emily Maitlis gives us the insider info on what we don't get to see on-screen. Giving us the inside scoop on her interviews with everyone from Emma Thompson to Russell Brand, and Donald Trump to Tony Blair, as well as covering news stories such as President Clinton's affairs, Boris Johnson's race to PM, Grenfell, #MeToo, and that interview with Prince Andrew. Airhead is a brilliant exposé of the moments that never make the news. From News Presenter of the Year and 2020 BAFTA nominee ________ 'Funny and subtly smart' GUARDIAN, BOOKS OF THE YEAR DAILY MAIL BOOKS OF THE YEAR 'Deliciously funny . . . Irresistible' The Times '[Emily] is so absolutely of the moment' Evening Standard
Aktive Krisenkommunikation: Erste Hilfe für Management und Krisenstab (essentials)
by Wolfgang ImmerschittIn diesem Essential erfahren Sie, wie Sie Ihr Unternehmen strategisch, organisatorisch und kommunikativ auf Krisensituationen vorbereiten und in einer akuten Krise professionell agieren. Gezeigt wird, wie Abläufe, Verantwortlichkeiten, Verständigungsketten und Leitfäden für die Kommunikatoren festgelegt werden und wie das Informationsbedürfnis von Stakeholdern erfüllt wird. Denn immer mehr Unternehmen sehen sich plötzlich mit abrupten externen und internen Veränderungen konfrontiert. Breiter Raum wird den Aufgaben des Krisenstabs und der Erstellung des Krisenhandbuchs gewidmet, das Anweisungen, Checklisten und Kontaktdaten für den Notfall enthält.
Al Jazeera and the Global Media Landscape: The South is Talking Back (Routledge Advances in Internationalizing Media Studies)
by Tine Ustad FigenschouThis book analyzes how and why Al Jazeera English (AJE) became the channel of choice to understand the massive protests across the Arab world 2011. Aiming to explain the ‘Al Jazeera moment,’ it tracks the channel’s bumpy road towards international recognition in a longitudinal, in-depth analysis of the channel’s editorial profile and strategies. Studying AJE from its launch in mid-November 2006 to the ‘Arab Spring’, it explains and problematizes the channel’s ambitious editorial agenda and strategies, examines the internal conflicts, practical challenges and minor breakthroughs in its formative years. The Al Jazeera-phenomenon has received massive attention, but it remains under-researched. The growth of transnational satellite television has transformed the global media landscape into a complex web of multi-vocal, multimedia and multi-directional flows. Based on a combination of policy-, production- and content analysis of comprehensive empirical data the book offers an innovative perspective on the theorization of global news contra-flows. By problematizing the distinctive characteristics of AJE, it examines the strategic motivation behind the channel and the ways in which its production processes and news profile are meant to be different from its Anglo-American competitors. These questions underscore a central nexus of the book: the changing relationship between transnational satellite news and power.
Al-Jazeera’s “Double Standards” in the Arab Spring: A Peace Journalism Analysis (2011-2021)
by Zainab Abdul-NabiThis book finds that Al-Jazeera’s coverage of Bahrain and Syria has conformed with Qatar’s foreign policy, throughout the last decade (2011-2021). Al-Jazeera Arabic adopted Qatar’s “double standards” policy in both countries in the beginning of the Arab Spring, framing Bahrain’s protests as a “sectarian movement,” while depicting the Syrian armed conflict as a legitimate “revolution” (2011-2013). The book observes that when ties between Qatar and Bahrain worsened during the 2017 Gulf crisis, Al-Jazeera Arabic has shifted its coverage from being “pro-Bahraini regime” to “pro-protesters,” focusing on violations and giving voice to activists (2014-2021). The book concludes that the lack of “Peace Journalism” framing in Al-Jazeera’s coverage of Bahrain’s uprising and Syria’s chemical weapons attacks has represented “claims” as “facts,” and justified military action against Syria. It also reveals distinctive differences between Al-Jazeera Arabic and English, with the former lacking “objective reporting standards,” and using more sectarian language than the latter.
Alarming Reports
by Andrew ArnoNews stories provide an essential confirmation of our ideas about who we are, what we have to fear, and what to do about it: a marketplace of ideas, shopped by rational citizen decision makers but also a shared resource for grounding our contested narratives of identity in objective reality. News as a fundamental social process comes into being not when an event takes place or when a report of the event is created but when that report becomes news to someone. As it moves off the page into the community, news discovers - through its interpretations - its reality in the lives of the consumers. This book explores the path of news as it moves through the tangled labyrinth of social identities and asserted interests that lie beyond the page or screen. The language and communication-oriented study of news promises a salient area of investigation, pointing the way to an expansion, if not a redefinition of basic anthropological ideas and practices of ethnography, participant observation, and "the field" in the future of anthropological research.
Alarming Reports
by Andrew ArnoasNews stories provide an essential confirmation of our ideas about who we are, what we have to fear, and what to do about it: a marketplace of ideas, shopped by rational citizen decision makers but also a shared resource for grounding our contested narratives of identity in objective reality. News as a fundamental social process comes into being not when an event takes place or when a report of the event is created but when that report becomes news to someone. As it moves off the page into the community, news discovers - through its interpretations - its reality in the lives of the consumers. This book explores the path of news as it moves through the tangled labyrinth of social identities and asserted interests that lie beyond the page or screen. The language and communication-oriented study of news promises a salient area of investigation, pointing the way to an expansion, if not a redefinition of basic anthropological ideas and practices of ethnography, participant observation, and "the field" in the future of anthropological research.