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Tablet PC Quick Reference
by Microsoft Corporation<div xmlns="http://www.w3.org/1999/xhtml"><p>In a meeting, in the hallway, or on the run\u2014achieve ultimate mobility with the TABLET PC QUICK REFERENCE. This expert guide shows how to get up and running faster with the Tablet\u2019s digital pen, Input Panel, Windows\xae Journal, speech recognition, and more.</p></div>
Take Control of 1Password
by Joe KissellSpeed through Web logins with 1Password 4!Remembering and entering Web passwords is both difficult and insecure, but it doesn't have to be that way, thanks to 1Password, the popular password manager from AgileBits. In this ebook, Joe Kissell brings years of real-world 1Password experience into play--plus many hours with the 1Password 4 for Mac beta--to explain not only how to create, edit, and enter Web login data easily, but also how to autofill contact and credit card information when shopping online, audit your passwords and generate better ones, and share your passwords with key people and among multiple devices. Joe focuses on 1Password 4 for the Mac, but he also provides details and directions for the iOS, Windows, and Android versions of 1Password.You'll find expert advice on these topics:Meet 1Password: Set your master passcode and make first-run configuration decisions. Explore usage strategies for 1Password on your Mac, PC, iOS device, or Android handheld, and understand the different components of the software on the different platforms. Get lots of ideas for how to share your vault (or vaults!) among your devices and with other people.Master logins: In 1Password, a typical login contains a set of credentials used to sign in to a Web site. Find out how to create logins, sort them, search them, tag them, delete them, and more. You'll especially find help with editing logins. For example, if you change a password from dragon7 to eatsevendragonsforlunchatyahoo, you'll want to incorporate that into its login. Or, use 1Password's password generator to come up with complex passwords, like dGx7Crve3WucELF#s.Understand password security: Get guidance on what makes for a good password, and read Joe's important Password Dos and Don'ts. An advanced topic later in the ebook covers how to perform a security audit in order to improve poor passwords quickly. (For Joe's full advice on passwords, read Take Control of Your Passwords.)Go beyond Web logins: For a lot of people, a primary point of 1Password is to speed the process of signing in to Web sites. But 1Password can do much more. Learn about storing and autofilling contact information (for more than one identity, even), and your credit card number and security code. You'll also find advice on storing passwords for password-protected files and encrypted disk images, plus ideas for keeping track of confidential files, private diary entries, scans of important cards or documents, and more.You'll also discover the answers to key questions, including: What are the main changes between 1Password 3 and 1Password 4?In addition to 1Password, should I use my Web browser's password, contact, or credit card autofill feature? What about Apple's iCloud Keychain?What is the fastest way to get 1Password to sign me in to a Web site?My login item used to sign me in, but it stopped working. What should I do?I made a long, random password for my bank account, but it wasn't saved in the login item! Where can I find it?How can I use one username and password with multiple Web sites, like one Apple ID for both iCloud and the online Apple Store?What if I need to access my 1Password data from another person's computer?How can I speed up Web logins and filling in shopping cart info with 1Password in iOS or Android?Is it true that I can initiate 1Password login items from keyboard launcher utilities like LaunchBar, Alfred, and Quicksilver? (Hint: the answer is yes!)
Take Control of Apple Mail
by Joe KissellMaster Mail in Mavericks and iOS 7! Email is essential for everything from work to shopping to keeping in touch with family. Could you get anything done without it? In this book, email expert Joe Kissell helps you make sure Apple Mail won't leave you in the lurch, providing essential setup, usage, and troubleshooting advice, whether you use Gmail, iCloud, Exchange, or IMAP -- or more than one -- in both OS X 10.9 Mavericks on your Mac and iOS 7 on your iPad, iPhone, or iPod touch.Along the way, Joe explains core concepts like special IMAP mailboxes and email archiving, reveals Mail's hidden interface elements, and offers tips on customizing Mail to your preferences (including the best power-user plugins for Mail on the Mac). You'll also learn how to find that message in the haystack, figure out how digital signatures and encryption work in Mail, and uncover solutions to numerous common problems. Perhaps most important, Joe shares his strategy for avoiding email overload; the article where he first introduced it won American Business Media's Neal Award for Best How-To Article.Using the fully linked table of contents, Quick Start page, or other hot links in the ebook, you'll quickly find the essential information that's most important to you, including: * Key changes in Mail for Mavericks * Interesting new features in Mail for iOS 7 * Setting Mail's Junk Mail filter correctly and other tips for defeating spam * Understanding special mailboxes like Sent, Drafts, and Junk * Addressing email to multiple recipients -- and to smart groups * Using notifications to manage incoming messages * Turning on the much-loved classic window arrangement * Customizing the Mail sidebar, toolbar, message header interface, and more * Using search tokens AND understanding Boolean searches * Joe's suggested smart mailboxes * Taking charge of email organization with rules and other measures * Keeping attachments problem-free * 12 things you should know about iOS Mail * Fixing problems: receiving, sending, logging in, bad mailboxes, and more * Mail plugins that will improve your Mail experience * How to decide if you should encrypt your email * Detailed, real-world steps for signing and encrypting email
Take Control of Backing Up Your Mac
by Joe KissellSet up a rock-solid backup strategy so that you can restore quickly and completely, no matter what catastrophe arises.Read along as backup guru Joe Kissell helps you understand the three components of a solid backup strategy, implement that strategy in a way that meets your specific needs, and understand the hows and whys of what you are doing, taking you far beyond the limited security of turning on Time Machine or copying a few files to a flash drive or cloud service. You'll also find details on how to test your backup system, and on how to restore from backup. Whether you're running Mac OS X 10.7 Lion or 10.8 Mountain Lion, you'll soon have a reliable, up-to-date backup system.Although the 201-page ebook is organized so you can start backing up without reading every page, the full ebook will teach you to:Design a reliable backup system. If you're developing a new backup system, you'll learn how to make it not only thorough, ensuring that all your data is safe, but also easy to manage and appropriate for your situation. If you're assessing an existing backup system, Joe discusses how to evaluate it and offers guidance for improving and modernizing it.Talk like an expert. You'll learn the meaning of terms like "versioned backups," "delta encoding," "push" and "pull" backups, "duplicates," "server," "client," "incremental," "hard link," "mirroring," and "snapshot."Choose backup software. Consider the pros and cons of Apple's free Time Machine and determine whether it's a good match for you--or if you should consider a different program with better features for your needs. You'll learn about 14 key features to look for in backup apps and find overviews and tips for 8 noteworthy products (an online appendix covers nearly 100 options), plus several suggestions for online backups. You'll also get Joe's recommendations to help you sort through the possibilities.Shop for hardware. You'll discover the pros and cons of backup media options such as hard drives (with USB, FireWire, eSATA, or Thunderbolt interfaces--and with or without full-disk encryption), flash drives, optical media, tape drives, RAIDs, Drobo storage devices, Time Capsules, and NAS and SAN devices.Operate Time Machine. Find out what goes on beneath Time Machine's simple surface, and how best to make use of Apple's built-in backup system, including how local snapshots work when your Time Machine volume isn't available, and how to encrypt a Time Machine backup.Make backups. No matter what backup software you decide to use, Joe provides a conceptual walk-through of the entire process, offering basic information for people who've never made a backup before and savvy, real-world suggestions for making the backup process as easy as possible.Deal with special backup needs. You'll learn what to do about certain kinds of data that may require special backup strategies, such as large media archives, frequently changing files that need special versioned backup treatment, and Windows files and volumes hosted on your Mac.Manage your media. Diamonds may be forever, but backup devices are not. Disks fill up. They also wear out. Find advice for handling those realities.Recover lost data. Use your backup to recover lost data successfully in the event of a hard disk crash or other calamity. After all, restoration is what's really important.Bonus! The ebook includes money-saving coupons on ChronoSync, CrashPlan, Data Backup 3, DollyDrive, QRecall, and Retrospect Desktop.Teach This Book: Once your backups are humming along reliably, can we encourage you to help your friends, family, and colleagues improve their backups before they lose data? This ebook links to a downloadable one-page PDF handout and PDF-based slides that you can present on any computer or mobile device screen.
Take Control of Calendar Syncing and Sharing with BusyCal (1.0)
by Joe KissellIs there anything more embarrassing than missing an appointment due to a calendar misstep? (Yes. Showing up late, in your pajamas.) Operating calendar software isn't hard, but if you don't understand how calendars sync among devices, how you can share calendars with other people, and how meeting notices work, it's all too easy to fall prey to problems. The goal of this brief ebook, then, is to explain how calendar servers and clients work, when and why to use iCloud or Google Calendar for syncing and sharing, and how to construct a sensible calendar strategy for BusyCal 2 on your Mac--even if you also use other calendar apps or share calendars with people who do. Author Joe Kissell also guides you toward practices that will make your life easier and tries to dissuade you from those that will add unnecessary complication.
Take Control of Customizing Microsoft Office
by Kirk McelhearnWork faster and more efficiently in Microsoft Office X and Office 2004! You know Microsoft Word, Excel, and PowerPoint are powerful, but are you harnessing that power effectively? Microsoft Office expert Kirk McElhearn has distilled years of experience with these programs to explain how to work in Office more quickly and effectively. Learn how to issue your favorite commands faster, whether that means that you put commands on a toolbar for one-click access, stick them on custom menus where you can find them easily, or assign them keyboard shortcuts so that your fingers can do the work. Find tips for arranging toolbars and customizing the Formatting palette. Discover how to insert frequently typed bits of text with ease, and learn to use templates so that you never re-create a frequently used document (such as a monthly report) from scratch again. Kirk will have you working more efficiently than before in no time! Also included: how to navigate toolbars using the keyboard, working with the Word work menu, where Office stores customizations, and more. Bonus! A special appendix lists 20 favorite Office customizations from Macintosh experts. Read this ebook to learn the answers to questions like: How can I access different commands from a toolbar? How do I assign keyboard shortcuts to frequently used commands? How can I revert Word's menus to a Word 5 layout? What's the point of the Word Work menu, and how do I use it? How can I quickly insert frequently typed bits of text? How can I get a list of all keyboard shortcuts assigned in Word? How do I make an Excel template for my monthly report? How do I create a Word template for business letters? Where are my customizations and templates kept, and how do I share them with others? Need Help Buying? Feel free to ask us if you have a question about this ebook. And if you decide not to buy, would you tell us why? This ebook covers Microsoft Office X and Office 2004 for Macintosh; however, much of the information applies to recent versions of Microsoft Office for Windows and to older versions of the software on both platforms. The ebook does not cover writing macros.
Take Control of Dropbox
by Joe KissellSync, link, and share your files! Because Dropbox is so simple to use for basic file syncing, it's easy to forget that you can do far more with it than just sync files between two computers. If that's all you're doing, you're missing out! In this concise ebook, expert Dropbox user Joe Kissell goes beyond the basics, sharing the best practices for using Dropbox on your own or with a group, explaining common mistakes and irreversible settings, describing how to manage mobile devices and Dropbox-savvy apps, and turning you on to unusual uses of Dropbox. Teach This Book! A powerful aspect of Dropbox is sharing files with friends and colleagues, which may make you want to help them use it. To that end, Take Control of Dropbox includes links to a downloadable one-page PDF handout and to an 18-slide PDF presentation that you can show on any computer or mobile device screen.Other useful advice in Take Control of Dropbox includes how to:Recover an accidentally deleted or revised file. You'll find help with a few non-obvious controls and a discussion of the Packrat option for Dropbox Pro users.Work with photos and videos in your Dropbox folder and learn how to share collections of photos with Dropbox's new photo album feature.Use Dropbox to store and automatically sync data used by Dropbox-savvy apps on all of your devices, whether they're running Mac OS X, iOS, Android, Windows, or Linux. You'll get a better idea of what's going on behind the scenes and how to manage app authorizations.Check a few important account-related details to make sure you're set up optimally. These include security settings and methods of getting more storage space.Joe also shares examples of interesting Internet services that can interact with files that you put in your Dropbox folder to publish a blog, automate Web activities, automate your Mac, sync with other cloud services, and even publish a book like this one!
Take Control of LaunchBar
by Kirk McelhearnLet LaunchBar's superpowers save you from a lifetime of Mac drudgery! Join Mac expert Kirk McElhearn, and learn how to use LaunchBar, from Objective Development, to carry out nearly any Mac task more efficiently. To help you develop a mental map of all that LaunchBar can do, Kirk explains LaunchBar in the context of its five superpowers -- key LaunchBar techniques that no Mac user should be without!Abbreviation search. The primary way you select things in LaunchBar is by typing a few letters associated with the item you want to find. LaunchBar is smart (so the abbreviation doesn't have to be obvious) and learns from what you type (in case it guessed wrong the first time).Browsing. Sometimes you don't know what you want until you see it. Abbreviation search won't help there, but you can browse folders, recent documents for an app, clipboard history, snippets, and more.Sub-search. Too many results in a list to browse? Try a sub-search, which is an abbreviation search limited to a list of search results.Send To. Want to open a PDF in PDFpen rather than Preview? Or attach a document to a new email message? You can send anything on LaunchBar's bar to another application, folder, action, or service.Instant Send. For those who want to save the most time, Instant Send is the fastest way to put a selected file or bit of text on the bar, ready to open in another app, move to a folder, send to a Google search, look up in Dictionary, and more.Don't worry about remembering all this -- a one-page cheat sheet in the book will jog your memory until LaunchBar has worked its way into your fingertips.Consider two examples:Example 1: The most beloved LaunchBar function is to access apps quickly -- especially apps that you don't keep in the Dock. Just invoke LaunchBar (with a keyboard shortcut of your choosing), type a quick abbreviation -- whatever seems natural to you -- and press Return. (Or, take the express route with LaunchBar's handy Instant Open.) LaunchBar doesn't require predefined abbreviations; instead, it adapts to you! This method of accessing an app uses the Abbreviation Search, superpower #1.Example 2: Once you've become accustomed to the ease of accessing any app, you can start applying abbreviation search to other tasks and begin to unleash LaunchBar's other four superpowers. One example is to employ superpower #5, Instant Send, to file photos: select a photo's file icon in the Finder, hold down the key you use to invoke LaunchBar for an extra second to put the file on the bar, select the Add to iPhoto action, and press Return to send the photo to iPhoto. We could go on forever with our favorite examples: pasting the third item back from the clipboard history, moving a file into a deeply nested folder, creating calendar events, skipping to the next track in iTunes, running Terminal commands, looking up terms in Wikipedia, counting the characters in selected text, tweeting a quote from an article, finding your uncle's phone number, and so on. To learn how do all this, and more, read the ebook!
Take Control of Messages in Mountain Lion (1.0)
by Glenn FleishmanWith this ebook in hand, you'll discover: * What is difference between SMS, instant messaging, and iMessage - plus why you'd care. * How to convert your iChat experience to the brave new world of Messages. * Why it is that Messages lets you communicate via accounts at five different services (plus Bonjour), and how to figure out which you should use. * In an iMessage account, how to configure which email address(es) and iPhone phone number(s) should receive messages on your Mac. * How to use Google Talk with Google two-factor authentication. * How to send messages - and set your online status - with an eye to etiquette and conventions. * What an instant-message buddy is, why it's awkward that iMessage doesn't have buddies, and how to add buddies, organize buddies, and even delete or block a buddy. * How to exchange photos, videos, business documents, and other files via Messages. * The best way to add a spoken conversation or video to a chat, whether through an iMessage/FaceTime chat or an instant-messaging service. * How to view and control the Mac screen of the person you're chatting with (or vice-versa). * And much more...
Take Control of Networking & Security in iOS 6 (1.0)
by Glenn FleishmanA networking and security guide for iOS 6.
Take Control of Upgrading to Mavericks
by Joe KissellInstall Mavericks easily, and fly through important post-installation steps!Gain confidence and stay in control as Mac guru Joe Kissell explains how to ensure that your hardware and software are ready for OS X 10.9 Mavericks, prevent problems with a bootable duplicate of your main disk, and decide on your best installation method, whether you're upgrading from 10.4 Tiger, 10.5 Leopard, 10.6 Snow Leopard, 10.7 Lion, or 10.8 Mountain Lion. You'll find smart suggestions for managing the installer, with tips for installing on multiple Macs and dealing with bandwidth limitations. Joe walks you through installing Mavericks and then gives important advice for handling your Mac when it first starts up in Mavericks, including working through a pile of post-installation alerts, signing in with the right Apple ID(s), turning on iCloud Keychain, enabling enhanced (and local) dictation, managing user accounts, and quite a bit more. Additional important topics include troubleshooting installation problems, upgrading from an older Mac or PC to a new Mac running Mavericks, and a brief look at installing OS X Server.You'll experience an easy upgrade and quickly deal with post-installation quirks with these topics:Start fast: A short Quick Start overview links to detailed content behind each topic, letting you read lightly or more deeply, depending on your specific needs.Catch the wave: Find out what you can look forward to in Mavericks, and why this upgrade is important for Apple.Older cat upgrades: For people who are upgrading from 10.4 Tiger, 10.5 Leopard, or 10.6 Snow Leopard, Joe offers advice about the most effective way to carry out an upgrade.Compatibility check: Make sure your hardware and software are ready for Mavericks, and consider if this might be a good time for new hardware, even if it's not essential for your upgrade. (Tip: if your Mac can run Mountain Lion, it can also run Mavericks.)Prep steps: Avoid upgrade calamities by ensuring you can go back to the previous state of your Mac - and that you can boot from your backup. This crucial step can save a lot of trouble, and Joe recommends software that can make a bootable duplicate without a huge hassle. Also, your operating system is getting a fresh start, but what about the rest of your stuff? Whether you need the disk space or just want to delete some digital detritus, you'll find helpful tips. You'll also run Apple Hardware Test (or Apple Diagnostics) and Disk Utility, to be sure your disk is good to go. Finally, for those who need it, Joe discusses special cases relating to disk encryption (including FileVault) and partitioning.Picking a plan: Decide on your installation method. Most people can go with an easy in-place upgrade, but some will want the more complex clean install. 10.5 Leopard users will find special help, and those still on 10.4 Tiger get a special sidebar.Installing: Find out the smartest way to download and store the installer, with special tips for people who want to install on more than one Mac or who have bandwidth limitations. And, although running the installer will be easy for many people, you'll get full steps for what to click and when.Post-installation tune-up: Make sure your new system is running smoothly with a few important housekeeping tasks, including managing Spotlight, Software Update, Java Runtime, enhanced dictation, user accounts, Apple IDs, iCloud Keychain, FileVault, Time Machine, iTunes changes, and more. Plus learn how to unhide the user Library folder.Troubleshooting: Yikes! It is possible that something will go wrong during installation, or once you've booted up under Mavericks that you'll discover an important incompatibility with an existing piece of software. Find time-tested troubleshooting advice to get your system working again. Plus learn what the Recovery HD volume can do for you.Migrating to a new Mac: If your "upgrade" includes moving from an older computer (Mac or Windows PC) to a new Mac that's running Mavericks, learn the best way to move your user account to the new Mac.Installing OS X Server: Find a brief intro...
Take Control of Your Passwords
by Joe KissellImprove your passwords without losing your cool, thanks to Joe Kissell's expert advice. Start on the path to modern password security by watching Joe's intro video and by checking out our Joe of Tech comic in the Contents & Intro tab below (scroll down!). Read the book to understand the problems and apply a real-world strategy that includes choosing a password manager, auditing your existing passwords, and dealing with situations where automated tools can't help. "Awesome. You did an amazing job breaking it down. This should be mandatory reading." --Rich Mogull, CEO at Securosis</p>\n\n<p>This ebook helps you overcome frustrations that arise when attempting to design a strategy for dealing with the following password problems:</p>\n\n<ul><li><p>9-character passwords with upper- and lowercase letters, digits, and punctuation are NOT strong enough.</p></li>\n<li><p>You CANNOT turn a so-so password into a great one by tacking a punctuation character and number on the end.</p></li>\n<li><p>It is NOT safe to use the same password everywhere, even if it's a great password.</p></li>\n<li><p>A password is NOT immune to automated cracking because there's a delay between login attempts.</p></li>\n<li><p>Even if you're an ordinary person without valuable data, your account may STILL be hacked, causing you problems.</p></li>\n<li><p>You can NOT manually devise "random" passwords that will defeat potential attackers.</p></li>\n<li><p>Just because a password doesn't appear in a dictionary, that does NOT necessarily mean that it's adequate.</p></li>\n<li><p>It is NOT a smart idea to change your passwords every month.</p></li>\n<li><p>Truthfully answering security questions like "What is your mother's maiden name?" does NOT keep your data more secure.</p></li>\n<li><p>Adding a character to a 10-character password does NOT make it 10 percent stronger.</p></li>\n<li><p>Easy-to-remember passwords like "correct horse battery staple" will NOT solve all your password problems.</p></li>\n<li><p>All password managers are NOT pretty much the same.</p></li>\n<li><p>Your passwords will NOT be safest if you never write them down and keep them only in your head.</p></li>\n</ul><p class="quote">"Joe handles a confusing and scary subject more clearly and calmly than I would have thought possible. I'll be recommending this book to just about everybody I know." --William Porter, database developer, author, photographer</p></div>
Talk Is Cheap
by James E. GaskinFed up with the high tolls charged by your ordinary telephone service? If you're itching to cut the copper cord with your costly, traditional phone service, you need Talk is Cheap, the new, easy-to-understand guide to understanding and using Voice over Internet Protocol (VoIP) and other Internet telephone options. Technologies such as VoIP are gaining a great deal of attention these days as more people switch from standard telephone service to phone service via the Internet. But while the cost savings are outstanding, there are some issues with Internet telephony that you should know about. Are the connections reliable? Is the quality comparable? Will it include 911 services? James Gaskin's Talk is Cheap addresses these issues and many more by explaining how to make the switch and what the trade-offs will be if you opt for Internet telephony over traditional phone services. Talk is Cheap focuses on the increasingly popular services from Vonage, which uses VoIP, and Skype--a free service that operates as a peer-to-peer (P2P) network with the ability to turn any PC, Mac, or Pocket PC into a telephone. The book explains your options; explores the background behind, the workings of, and differences between VoIP and P2P networks; and discusses the advantages and drawbacks of both technologies (including service offerings, quality, capabilities, completion rates, and more). Talk is Cheap then goes into detail on what you can expect in Internet service from traditional phone companies such as Verizon and ATT. In addition, you will learn more advanced techniques, including how to turn your Palm or Pocket PC into an Internet phone and how to work with Wi-Fi phones and videophones. A straightforward, quick introduction to the ins and outs of using Internet telephone services, this book provides everything you need to make informed telephone decisions--whether you're thinking about the switch from traditional phone service or have already made it and want to get the most out of your new Internet telephone.
The Tangled Web
by Michal Zalewski<p>In <em>The Tangled Web</em>, Michal Zalewski, one of the world's top browser security experts, offers a compelling narrative that explains exactly how browsers work and why they're fundamentally insecure. Rather than dispense simplistic advice on vulnerabilities, Zalewski examines the entire browser security model, revealing weak points and providing crucial information for shoring up web application security.</p>
Teach Yourself CGI Programming With Perl 5 In A Week, Second Edition
by Eric HerrmannThe CGI or common gateway interface is a program that runs on a web server and does things behind the scenes. It might be a counter of visitors or a program to e-mail the contents of a user-submitted form. The Perl scripting language is one way of creating CGIs and its intracacies are discussed in exhaustively in this tutorial.
Teach Yourself Desktop Publishing
by Christopher LumgairDesktop publishing has become the industry standard for publishers and freelancers alike. Teach Yourself Desktop Publishing is a practical course in desktop publishing that includes up-to-date information on the latest software and techniques.
Teach Yourself Linux
by Robert BillingThis book will help to learn to set up a Linux system, add applications, make things happen automatically, connect to the Internet, share files with other systems, and even apply the basics of programming.
Teach Yourself Quarkxpress 40
by Christopher LumgairGives all tips and techniques of how to use quarkxpress
Teach Yourself TCP/IP in 14 Days (2nd edition)
by Tim Parker Dean MillerThe transmission control protocol/internet protocol is the backbone of the internet. The protocol is explained in detail in these 14 lessons.
Team Collaboration: Using Microsoft® Office for More Effective Teamwork
by John Pierce<p>Whether coordinating a cross-team project or leading your workgroup, discover how to enable your team’s best work using Microsoft Office.</p>
Techno-Ready Marketing: How and Why Customers Adopt Technology
by A. Parasuraman Charles L. ColbyConventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce "Technology Readiness" (TR), a groundbreaking concept that enables you to measure and assess a customer's predisposition to adopt new technologies. Employing their TR construct -- a psychological amalgam of fears, hopes, desires, and frustrations about technology -- the authors identify five types of technology customers: the highly optimistic and innovative "Explorers," the innovative yet cautious "Pioneers," the uncertain "Skeptics" who need the benefits of technology proved, the insecure "Paranoids," and the resistant "Laggards." Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman's Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the "Techno-Ready Marketing Audit" to provide a framework for taking immediate action based on the precepts in this book.
Technological Turf Wars: A Case Study of the Computer Antivirus Industry
by Jessica R. JohnstonIllustrating how computer security is as concerned with social relationships as it is with technology, Johnston provides an illuminating ethnography that considers corporate culture and the workplace environment of the antivirus industry. Using a qualitative, interdisciplinary approach, which combines organizational and security studies with critical and social analysis of science and technology, Johnston questions the motivations, contradictions and negotiations of antivirus professionals. She examines the tensions between the service ethics and profit motives--does the industry release viruses to generate demand for antivirus software?--and considers the dynamics within companies by looking at facets such as gender bias and power politics. Technological Turf Wars is an informed, enlightened and entertaining view of how the production of computer security technology is fraught with social issues.
Technology
by Brad Thode Terry ThodeThis book, Technology, is designed to help people apply technology in the solution of major problems that face society. While complete in itself, the text is enhanced with technology such as bar-code-driven laserdiscs, computer software to support design brief activities, and videotapes. It is a book about technology to be used with technology to produce a dynamic learning experience for the student.
Technology and Empire: Perspectives on North America
by George GrantGeorge Grant-philosopher, conservative, Canadian nationalist, Christian-was one of Canada's most significant thinkers, and the author of Lament for a Nation, Technology and Justice, and English-Speaking Justice. In Technology and Empire, his comments on technology, religion, the university, political structures, and the significance of modern life are perhaps the most disturbing and enlightening to come from any Canadian philosopher.
Technology and Privacy: The New Landscape
by Philip E. Agre Marc RotenbergPrivacy is the capacity to negotiate social relationships by controlling access to personal information. As laws, policies, and technological design increasingly structure people's relationships with social institutions, individual privacy faces new threats and new opportunities. Over the last several years, the realm of technology and privacy has been transformed, creating a landscape that is both dangerous and encouraging. Significant changes include large increases in communications bandwidths; the widespread adoption of computer networking and public-key cryptography; mathematical innovations that promise a vast family of protocols for protecting identity in complex transactions; new digital media that support a wide range of social relationships; a new generation of technologically sophisticated privacy activists; a massive body of practical experience in the development and application of data-protection laws; and the rapid globalization of manufacturing, culture, and policy making. The essays in this book provide a new conceptual framework for the analysis and debate of privacy policy and for the design and development of information systems. The authors are international experts in the technical, economic, and political aspects of privacy; the book's strength is its synthesis of the three. The book provides equally strong analyses of privacy issues in the United States, Canada, and Europe. Contributors: Philip E. Agre, Victoria Bellotti, Colin J. Bennett, Herbert Burkert, Simon G. Davies, David H. Flaherty, Robert Gellman, Viktor Mayer-Schouml;nberger, David J. Phillips, Rohan Samarajiva.
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