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In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of channels and tools including search engine optimisation, mobile and viral marketing, blogs, social media, affiliate schemes, apps, online advertising and web analytics which together have the capability of helping a business achieve previously unseen growth. Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign. It also includes a wealth of recommended resources to enable every marketer to keep up to date with the latest developments in this fast moving arena.
Marketing experts predict that by 2009, nearly 90% of all cell phones will contain a camera, as manufacturers race to create cheaper, easier-to-use models with more sophisticated cameras, more pixels, flash units and even multiple lenses. Already revolutionizing audiovisual communication, it's a trend that will only grow more explosively--and who better than National Geographic to create a how-to book aimed directly at the millions who carry a camera phone everywhere and want to make the most of it? Created by two top professionals, this generously illustrated nuts-and-bolts guide is the first of its kind to treat these units as genuine cameras instead of novelties, and the only one to include a full-color photo-essay demonstrating the full capabilities of the latest camera phones. In five easy-to-read chapters, the book explains how to choose good equipment; take better pictures; and store, print and send the best images. Readers will find practical tips on preventing or repairing water damage, protecting easily-scratched lenses inside pockets and purses, and retrieving accidentally-erased images. They'll also learn to access the events, advice, and opportunities of the burgeoning camera phone community, from film festivals to news organizations, moblogs, and more. Featuring the technical savvy of CNet.com's Aimee Baldridge and the creative skill of National Geographic photographer Robert Clark, a camera phone pioneer, this compact yet comprehensive reference combines up-to-the-minute expertise with superb examples, at an inexpensive price that makes it a perfect gift book--or an ideal impulse buy.
The most up-to-date techniques for shooting in RAW format, using the newest features of the latest softwareMany serious amateur photographers have trouble getting that "wow" shot from their digital cameras. And they're discovering that working in RAW (the digital equivalent of a film negative) takes their photographs to the next level, giving them the control they need to get the highest image quality possible. The problem is, while most photographers know how to shoot RAW, they might not understand how to best deal with "RAW captures" to achieve the ultimate goal: producing the best images. In Camera RAW 101, digital photography and software expert Jon Canfield explains everything you need to know to make the most of RAW captures using the newest versions of Photoshop, Elements, and Lightroom. You'll find out how to get the most detail from your RAW files-whether it's correcting shadows and highlights, fixing white balance, or getting rid of noise. You'll learn how to convert RAW images using both basic and advanced techniques, as well as how to download and organize the images, and put the finishing touches on them after conversion. Packed with beautiful images, solid instruction, and working examples-including screen grabs and before-and-after contrasts that show each step-this is a must-have for any serious amateur photographer who wants to take better, more creative photographs.From the Trade Paperback edition.
This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade.
A practical guide packed with examples that will show you how to implement the different features of Camtasia Studio 8 and create professional looking projects.If you are familiar with Camtasia Studio and you want to experiment with more advanced techniques, then this is the guide you have been looking for!
The purpose of this book is to examine the etiology of cancer in large human populations using mathematical models developed from an inter-disciplinary perspective of the population epidemiological, biodemographic, genetic and physiological basis of the mechanisms of cancer initiation and progression. In addition an investigation of how the basic mechanism of tumor initiation relates to general processes of senescence and to other major chronic diseases (e.g., heart disease and stroke) will be conducted.
The Candidate is a beginning word processing simulation that is designed to develop word processing skills while completing tasks such as formatting letters, memorandums, tables, press releases, and reports.
The book addresses "geeky" owners of Canon consumer cameras who would like to explore the possibilities of their cameras, and eventually tweak them to do things way beyond their original specifications, such as - RAW file (or DNG) support in addition to the camera's JPEG output - Manual control for aperture, shutter speed, and ISO - Expand shutter speeds way beyond the specification limits - Enable bracketing The hacks are based on the Canon Hack Development Kit (CHDK), a free software maintained by a group of enthusiasts. Many scripts are already published on the web. The book teaches how to use existing scripts and how to write new ones. Canon cameras, especially their consumer lines of PowerShot/IXUS cameras, allow the user to temporarily upload so called add-ons into the camera through the memory card. The next time the camara is switched on, the add-on is active, when the camera is switched off, the camera returns to its original state, so there is no risk of loosing the manufacturers warranty.
Easy-to-understand techniques for getting the most from your Canon EOS 5D Mark II DSLRAt nearly $3,000 for the body only, the Canon 5D Mark II DSLR is for amateurs and semi-professionals who are serious about taking great photos-and this go-anywhere guide shares insight for doing just that. Authors Charlotte Lowrie and Brian McLernon walk you step by step through each function on the Canon EOS 5D Mark II, going into more depth and scope than the standard manual that accompanies the camera.Portable and easy to understand, the book shows you how to get the exact show you want, when you want them, and is packed with more than 200 beautiful color photos.Includes step-by-step techniques and professional tips on taking exceptional photos with your Canon EOS 5D Mark IIReviews how to better understand the various functions and potential of your Canon EOS 5D Mark IIFeatures samples of inspirational photos taken by the authorWith so much helpful advice for getting the most out of your Canon EOS 5D Mark II, you'll be referencing this guide again and again.
The Canon EOS 5D Mark III is the latest in Canon's line of full-frame DSLR cameras. Its impressive array of capabilities and advanced controls allow the photographer ever more influence over the final image. With this comes more menus, buttons, and dials that the photographer must learn how to use to take full advantage of the camera. This book explores the features and capabilities of the 5D Mark III in a way that far surpasses the user's manual. It guides readers through the camera features with step-by-step setting adjustments; color illustrations; and detailed how, when, and why explanations for each option. Every button, dial, switch, and menu configuration setting is explored in a user-friendly manner, with suggestions for setup. The informative text is illustrated with screenshots and example images throughout, making it easy to follow along. Author James Johnson covers everything from the basic features of the camera to the numerous advanced photographic options as he discusses topics such as focus and exposure, lenses, lighting, custom settings, and more. With this book as your guide, you'll learn how to get the most out of this powerful camera.
Guides you step-by-step through the functions on your new Canon EOS 5D Mark III dSLR cameraThe Canon EOS 5D Mark III full-frame dSLR camera features an impressive 22.3 megapixels, a 3.2-inch LCD screen, 6 fps continuous shooting, Live View, an ISO range of 50 to 102,400 and full HD 1080 resolution movie shooting. Here to help you get the most out of these remarkable features and offering you more in-depth coverage than the standard manual, this full-color Canon 5D Mark III Digital Field Guide provides you with guidance on how and when to use each button, dial, and menu option. Delivering information in an easy-to-understand format, this portable guide features more than 200 inspirational photos by acclaimed photographer and veteran author Charlotte Lowrie. The handy trim size allows this guide to go where you go, providing you with easy access to information quickly so you can get the exact shot you want when you want it.Helps you make the most of your Canon EOS 5D Mark III and get the shots you wantOffers full detailed coverage of when and how to use each and every button, dial, and menu option on this sophisticated new dSLRProvides step-by-step explanations on techniques and tips, all aimed at getting you comfortable and confident with your new Canon 5D Mark III Sized to fit in a camera bag, the book includes a bonus gray and color checker card to help you capture perfect white balance and color every time. Ideal reading for both amateur and professional photographers alike, you'll reference Canon 5D Mark III Digital Field Guide again and again.
The ideal reference to Canon's EOS 5D Mark III for professionals and serious hobbyistsThe Canon EOS 5D Mark III offers professional photographers and advanced amateurs a wide range of top-flight dSLR capabilities. Canon users love For Dummies guides, with more than 100,000 copies of previous Canon camera guides sold. Like its predecessors, this one is packed with colorful examples that illustrate camera features and inspire you to capture your own super images. It explains the camera controls and menus, shows you how to take full advantage of all the features, discusses output options and image editing, and much more.Geared to the needs of professional dSLR photographers and serious hobbyists, this guide covers all the features of the Canon EOS 5D Mark IIIExplores the camera body, menu screen, auto settings, and image settingsShows how to use the video modes, priority settings, manual settings, and focus modes to capture the best imagesProvides suggestions and inspiration with more than 300 full-color photosCovers image editing and output optionsFeatures tips, techniques, and projects to help you get the most from your camera's capabilitiesCanon EOS 5D Mark III For Dummies is the perfect partner for your new dSLR.
With18.0 megapixels, full high definition recording capabilities, broad range ISO settings, shutter speed up to 5.3 frames per second, and many other advanced features, the Canon EOS 60D is a solid intermediate dSLR. The Canon EOS 60D Digital Field Guide will teach you how to get the most out of these impressive features.Chapter 1: Roadmap to the 60D. - Learn the basics of camera and lens controls, as well as menu navigation and viewfinder displays on your Canon EOS 60D.Chapter 2: Choosing Camera Options and Reviewing Images. - Learn which format and image quality settings are best for each situation, and how to modify key settings on the Canon EOS 60D to get the best quality images.Chapter 3: Getting Great Exposures and Focus. - Learn all the automatic, manual, and sensitivity settings needed to get the most out of your Canon EOS 60D's imaging capabilities in any lighting situation or for any subject near or far.Chapter 4: Using Color Options, Ambience, Effects, and Creative Filters. - Learn how to improve your photography by use of color space, white balance, and filters by adjusting the setting on your Canon EOS 60D.Chapter 5: Customizing the 60D. - Learn all of the customization options for the Canon EOS 60D including exposure, images, auto focus, and menu settings to make your camera work for you.Chapter 6: Shooting in Live View Mode. - Learn the pros and cons of live view shooting, as well as the best settings and tips for working in your Canon EOS 60D's live view mode.Chapter 7: Using Movie Mode. - Learn how to record video on the Canon EOS 60D and get tips for video standards, optimal camera settings, and editing.Chapter 8: Working with Flash. - Learn how to use and modify the Canon EOS 60D's built in flash, and learn to shoot with wireless Speedlites and other flash techniques to bring professional quality photography to your fingertips.Chapter 9: Lenses and Accessories. - Learn all you need to know for choosing the optimal lenses for the Canon EOS 60D, including lens types, focal-length multipliers, and lens accessories. Also learn how to work with multiple lens types for optimal photos in any situation.Chapter 10: Event and Action Photography. - Learn the optimal settings and gear needed to shoot great action photographs with the Canon EOS 60D including set up options and a gear selection guide.Chapter 11: Nature and Landscape Photography. - Learn how to capture stunning natural images and landscapes using your Canon EOS 60D, as well as how to choose the proper gear for nature and landscape photography.Chapter 12: Portrait Photography. - Learn how to make natural light and studio quality portraits with the Canon EOS 60D including guides on gear selection, lighting, and exposure.Appendix A: The Elements of Exposure. - Learn or review the fundamentals of exposure and how they relate to your Canon EOS 60D's settings.Appendix B: Exploring RAW Capture. - Learn the elements of RAW capture as well as a brief walk-through on converting RAW images into a final image.Appendix C: How to Use the Grey Card and Color Checker. - Learn how to produce photos with accurate color and exposure with these free-inside-the-book tools.A full color, portable trim book with beautiful photography for photographers on the go, the Canon EOS 60D Digital Field Guide includes a free grey/color checker card to help you achieve accurate white balance and color. With the Canon EOS 60D Digital Field Guide, you will gain a thorough understanding of the Canon EOS 60D camera, as well as the basic fundamentals of capturing the best possible photos.
A full-color guide to all the bells and whistles in your new Canon 60DIf you own a Canon 60D, you?ve got a camera for advanced amateurs and one that?s very close to professional-level equipment. Now it?s time to make sure you get the very most out of all that power. Julie Adair King teams up with Robert Correll to help digital camera users catch their skills up to what their cameras have to offer in this fun but thorough guide. Understand all your camera?s features, move beyond the security blanket of Auto mode, and start capturing the pictures you?ve dreamed of. Gives you the full picture on Canon?s EOS 60D dSLR camera, in the friendly, easy-to-follow, For Dummies styleHelps you explore the 18-mexapixel sensor, full HD video recording, a tilt-view LCD, and expanded in-camera editing tools and filtersTeaches you tricks and techniques, with over 300 example photos and menu captures in full colorReveals how to adjust settings for optimal exposure, lighting, focus, and colorGives you ten top tips on photo editingThe Canon 60D dSLR camera, the expertise of Julie Adair King and Robert Correll, and your own, untapped ability?all you need now is the book! Canon EOS 60D For Dummies.
Start getting great photos with your Canon EOS 70D right awayThe Canon EOS 70D features upgraded focusing technology, a 20.2 megapixel sensor, and faster frame-per-second shooting. Whether you're new to dSLR photography or just getting acquainted with the 70D, this handy, full-color guide will have you taking great photos before you know it. You'll learn to use all the on-board controls, shoot in auto mode, use live view, control exposure and lighting, manipulate focus and color, transfer your images to the computer for editing, and share the results in prints or online. Colorful photos throughout illustrate what you can achieve.Upgraded features in the Canon EOS 70D include a new focusing technology that speeds up autofocus for video and live view shooting, a larger sensor, faster frame-by-frame shooting, and a wider ISO rangeThis full-color guide explains how to take advantage of all the features; walks you through all the on-board controls, and shows how to shoot in auto modeCovers dSLR basics such as dialing in exposure and lighting controls, manipulating focus and color, and transferring your images from the camera to the computerOffers advice for shooting in various common situations and explains how to post your photos online, make prints, or share them in other waysCanon EOS 70D For Dummies makes it easy to get terrific photos with your Canon dSLR camera.
Get great digital shots with your Canon EOS 7D Mark II This full-color guide to the features and functions of the Canon EOS 7D Mark II makes it easy for first-time users to get the most out of the camera and capture cool, professional-level photos. Packed with examples on how to create eye-popping digital photos, Canon EOS 7D Mark II For Dummies gives you a plain-English tour of the camera's controls, shows how to manipulate focus and color, gives step-by-step instructions on how to shoot better low-light and action shots, and so much more. Digital Single Lens Reflex (DSLR) cameras offer full control over exposure settings while also providing pre-sets and auto mode options for beginners. If you're just picking up--or considering buying--a Canon EOS 7D Mark II camera, this fun and friendly guide takes the intimidation out of making sense of the bells and whistles so you can get right down to snapping stunning photos. Covers shooting in auto mode and using live view and playback modes Explains how to dial in exposure and use lighting controls Includes easy tips for printing, posting photos online, and other ways to share images Gives you ten photo editing tricks and pro functions If you're an amateur photographer who wants better-than-entry-level gear, or a pro looking for a budget camera to add to your collection, Canon EOS 7D Mark II For Dummies has the information you need to get more bang for your buck out of this powerful camera.
Through easy-to-follow lessons, this handy book offers a complete class on digital photography, tailored specifically for people who use the Canon EOS Digital Rebel T1i/500D. This is not your typical camera guide: rather than just show you what all the buttons do, it teaches you how to use the Digital Rebel's features to make great photographs -- including professional-looking images of people, landscapes, action shots, close-ups, night shots, HD video, and more. With Ben Long's creative tips and technical advice, you have the perfect, camera-bag-friendly reference that will help you capture stunning pictures anywhere, anytime. The Canon EOS Digital Rebel T1i/500D Companion will show you how to:Take creative control and go beyond automatic settings Learn the basic rules of composition Capture decisive moments, including fast-moving objects Discover ways to use a flash indoors and outdoors Learn about different lenses, and the best time to use them Understand the options for shooting RAW, and whether it's right for you Use the Digital Rebel's ability to shoot high definition video
If you're as excited as we are about the Rebel XSi/450D, you probably can't wait to start shooting. Canon EOS Digital Rebel XSi/450D For Dummies will show you how to make every shot count! Even if you're new to digital SLR cameras or are unfamiliar with general photography terms and techniques, this handy guide will show you how to feel comfortable with the controls and start taking beautiful photographs. Don't worry if you've never heard the words aperture, white balance, or ISO. You'll soon be switching easily between automatic and manual modes, managing exposure, and using the all-important Quality setting! You'll learn everything about the lenses, from how to choose the ones you need to how to handle them. You'll finally know how to push just the right buttons to achieve the results that you desire. In a snap, you will find out how to unleash your creativity by manipulating exposure and lighting. You will find out how to: Control picture quality Adjust resolution for image quality and size Shoot in automatic and manual modes Review photos using Playback Mode and the histogram, delete unwanted photos, and protect valuable photos from accidental deletion Manipulate exposure, color, focus, and lighting Download, organize, archive, print, and share photos with family and friends Complete with lists of ten fast photo-editing tricks and ten special-purpose features to explore on a rainy day, Canon EOS Digital Rebel XSi/450D For Dummies is your one-stop guide to setting up, working with, and making the most of your new Canon digital SLR camera.
The Canon Digital Rebel XTi/400D is an ideal camera for first-time digital SLR users. Unfortunately if you don't know photography lingo you might find yourself never veering from your camera's default settings and into all the cool features that help you take outstanding photos. This book takes care of that problem. Canon EOS Digital Rebel XTi/400D For Dummies comes to the aid of new and inexperienced XTi/400D users by walking them through all the features of their camera. The book not only explains that camera's controls, but also demonstrates how each feature contributes to creating great photos. Illustrated with hundreds of full-color photos, this guide helps you get up-to-speed on the XTi/400D and in control of this popular camera.
Get up to speed on your Canon SL1/100D and enter the world of dSLR photography!Canon's EOS Rebel SL1/100D is for photographers who prefer a smaller, lightweight camera that still offers heavyweight features. This full-color guide explains how to get better photos from an SL1. Written by professional photographer Doug Sahlin, this book explains the camera?s controls and shooting modes. It also shows how to take creative control by moving out of auto mode. You'll also learn how to manage and edit your images, shoot video, use autofocus, and get troubleshooting advice. Features a full-color format that shows you the camera controls and menus, explaining what each is for and how to use them allDemonstrates how to use the new autofocus feature, manage playback options, and shoot videoHelps you graduate to manual mode and learn to control exposure, lighting, focus, and colorCovers downloading, organizing, editing, and sharing photosCanon EOS Rebel SL1/100D For Dummies gives you the knowledge and confidence to make the move to dSLR photography using the Canon EOS Rebel SL1/100D, which is perfect for photographers who've been waiting for a smaller dSLR with big features.
Veteran author Julie Adair King demystifies the high-end features of the new Canon T1i.The Canon EOS Rebel T1i is the newest camera offered in Canon's popular Rebel line of digital SLRs-and sells for less than $900. Packed with page after page of full-color images, this hands-on guide is aimed at helping you make the most of the Canon T1i's controls and shooting modes. Get ready to maximize the camera's main functions in order to create effective digital photos. Bestselling author Julie Adair King brings her expertise in the areas of digital cameras and photography and combines it with her fun and friendly writing style to offer you helpful explanations and advice. Plus, examples walk first-time users of a digital SLR camera through the basic features as well as the software that accompanies the camera. Selling for under $900, the Canon EOS Rebel T1i is a consumer-friendly digital camera, ideal for first-time ownersShows you how to shoot in auto mode, use live view and playback modes, and explore the on-board controlsDemonstrates techniques for dialing in exposure and lighting controls, manipulating focus and color controls, and handling situational shootingCovers printing, posting online, and other ways to share imagesPicture this: taking better digital photos than you ever thought possible with your Canon EOS Rebel T1i!
The straightforward guide to the new Canon EOS Rebel T2i/550D Popular tech blog Gizmodo. com called the Canon EOS Rebel T2i/550D "an incredible camera - everything a first DSLR should be. " With 1080p digital video capability and an 18 megapixel sensor that improves low-light shooting all for under $900, the accolades are well-earned. And for less than $30, you can learn how to maximize your digital photography experience! Packed with more than 300 color photos and 100 color screen captures throughout, this beginner book walks you through the camera's controls, features, and shooting modes. If you're new to the Canon EOS Rebel T2i/550D, this fun and friendly guide shifts you out of automatic mode and helps you shoot memorable digital photos. Aimed at first-time dSLR users looking for a guide that clearly and patiently explains the features and controls of the Canon EOS Rebel T2i/550D Explores the on-board controls and situational shooting Addresses using live view and playback modes Explains dialing in exposure and lighting controls Details how to edit, print, post online, and other ways to share images Spells out how to manipulate focus and color controls Canon EOS Rebel T2i/550D For Dummies delivers a straightforward look through the lens of your dSLR!
The Canon Rebel EOS T3i/600D is a powerful camera packed with new features. Covering every button, menu, and setting on your new Canon EOS Rebel T3i, the Canon Rebel EOS T3i/600DDigital Field Guide can help you to achieve the most with your new camera.Chapter 1: Setting Up the EOS Rebel T3i/600D- This chapter identifies every button, dial, and indicator on your camera and walks you through setting up your Canon T3i for immediate use.Chapter 2: Controlling Exposure and Focus: This chapter teaches you how each of your camera's modes functions, from fully automatic to the daunting manual mode. It also covers how to adjust key exposure settings such as ISO, shutter speed, and aperture.Chapter 3: Getting Great Color and Adding Creative Effects- Within this chapter, you'll discover how properly adjust white balance, change color space, or apply creative filter effects in camera.Chapter 4: Customizing the EOS Rebel T3i/600D- This section will teach you to personalize your camera by customizing key features such as exposure or autofocus to fit your personal preferences.Chapter 5: Shooting with a Live View on the LCD- This chapter covers how to set up, work, and shoot in live view.Chapter 6: Using Movie Mode- Chapter 6 covers how to get the most of your movie mode by knowing some of the basics like recording and playing back your videos.Chapter 7: Working with Flash- This chapter explores your flash options from shooting with the built-in flash, modifying flash exposure, shooting with a speedlite, or using a wireless flash, and much more.Chapter 8: Exploring Lenses and Accessories- Chapter 8 offers key advice on choosing the best lenses and accessories for your Canon T3i, including recommendations for a variety of budgets and skill-levels.Chapter 9: The Elements of Exposure and Composition- This chapter gives a primer on the fundamentals of exposure and composition to help you take the best possible photos now that you know how to make all necessary adjustments to your camera settings. Appendix- How to Use the Gray Card and Color Checker- A bonus gray card and color checker are provided to help you get the color right on every shot. This appendix teaches you how to make the most of this great add-on.The Canon Rebel EOS T3i/600DDigital Field Guide is a friendly, efficient, clearly-illustrated guide that will enable you to confidently capture beautiful images with your new Canon EOS Rebel T3i.
A full-color guide to Canon's exciting new dSLR camera Whether it's your first dSLR, your first Canon camera, or simply a new tool for your photography, your Canon Rebel T3i/600D has countless capabilities and you'll want to understand them all. This book covers all the dials, menus, and controls, showing you how to use each one. It explains how to change and use various lenses and offers advice on exposure, focus, printing, using flash, sharing photos online, and much more, all with plenty of full-color examples to show what you can achieve. Canon's popular T3i/600D offers a vast array of options for the new dSLR photographer; this book guides you through all the settings, dials, and menus Explains how to use Live View mode and record, edit, and play back video Provides tips and advice on working with exposure, manipulating focus and color, switching from auto to manual controls, and using lighting creatively Shows how to get photos from the camera to the computer, then edit and manage them using different software packages Illustrated with full-color photos from the author, showing what you can achieve This fun and friendly book helps you to quickly and confidently take advantage of the many creative possibilities offered by your new Canon camera.
Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the Help Center.
Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.
- Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
- DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
- BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
- MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
- DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivonas Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.