- Table View
- List View
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.
Master PC installation, configuration, repair, maintenance, and networking and fully prepare for the CompTIA A+ 220-801 and 220-802 exams This unique tutorial and study guide teaches the fundamentals of computer desktop and laptop installation, configuration, maintenance, and networking with thorough instruction built on the CompTIA A+ 220-801 and 220-802 exam objectives. Learn all the skills you need to become a certified professional and customer-friendly technician using today's tools and technologies. Every chapter opens with focused learning objectives and lists the exam objectives covered in that chapter. To meet the learning objectives, each chapter includes detailed figures, helpful Tech Tips, explanations of key terms, step-by-step instruction, and complete coverage of every topic. At the end of every chapter are comprehensive assessment tools, including a summary, review questions, labs, activities, and exam tips. Covers Both 2012 A+ Exams: A+ 220-801: * PC Hardware * Networking * Laptops * Printers * Operational Procedures A+ 220-802 * Operating Systems * Security * Mobile Devices * Troubleshooting Learn more quickly and thoroughly with all these study and review tools: Learning Objectives provide the goals for each chapter Practical Tech Tips give real-world PC repair knowledge Soft Skills information and activities in each chapter cover all the tools and skills you need to become a professional, customer-friendly technician in every category Review Questions, including true/false, multiple choice, matching, fill-in-the-blank, and open-ended questions, assess your knowledge of the learning objectives More than 125 Lab Exercises enable you to link theory to practical experience Key Terms identify exam words and phrases associated with each topic Detailed Glossary clearly defines every key term Critical Thinking Activities in every chapter take you beyond the facts to complete comprehension of topics Chapter Summary provides a recap of key concepts See Special Offer in Back of Book to save 70% on the CompTIA A+ Cert Guide, Deluxe Edition, Premium Edition eBook and Practice Test
The book builds up a complete project from scratch and demonstrates the power of DAZ to create life-like characters. The book is replete with detailed examples and instructions on creating a tailor-made marvel out of scratch.This book can be used by anybody who has DAZ Studio 4, regardless of their level of familiarity with the program or the concepts of 3D art.
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez." -- Imad Mouline, CTO of Gomez
A must have book for anyone who is looking to develop awareness and deeper insight into IT controls, strategies and techniques to solve compliance challenges!What does 'compliance' mean to you? Is it a burden, a box-ticking exercise, or a way to avoid the penalties of non-compliance? Or do you see the opportunities it presents for your business? In Compliance by Design, Chong Ee will show you how your organisation can benefit from becoming compliant with the relevant national and international standards. You will discover how integrating controls into your processes will improve your security, increase your productivity, save you time and money, and increase your profits. Drawing on personal experience and using up-to-date, practical examples, the book considers the elements and principles of controls, and offers strategies to put them in place. It will show you how to:implement changes that will improve your processes allay fears and overcome resistance from your stakeholders integrate controls into your everyday processes achieve synergy from interconnected processes assess your priorities and handle conflicting objectives analyse and manage risks establish a system of controls that is right for your business manage your technology to make it work for you. Moving away from traditional effortsTraditional efforts in attaining or sustaining IT compliance employ an outside-looking-in approach, characterised by capturing varied compliance requirements and/or frameworks and applying these within the organisation. This book advocates an inside-looking-out approach, emphasising fundamental ideas of good control design as the basis for developing effective and sustainable IT compliance strategies. Tools and techniquesIntended to arm you with the tools and techniques to put in place the right system of internal controls, the focus is on IT controls, but with plenty of references to business and entity controls, too.
This content is a direct excerpt of Chapter 11 from the book Microsoft Exchange Server 2013 Inside Out: Mailbox & High Availability. This concise ebook is offered independently of the larger book for those seeking specific, focused information on compliance management and support in Exchange Server 2013. Directly excerpts Chapter 11 from the book Microsoft Exchange Server 2013 Inside Out: Mailbox & High Availability Offered as concise, standalone content for Exchange professionals looking for narrowly focused reference or specific problem-solving information on compliance issues and features Written by award-winning author Tony Redmond, MVP for Exchange Server
Rising levels of CO2 in the atmosphere are leading to a gradual rise in the temperature of the earth. With the signature of the Kyoto Protocol in 1997, many countries committed themselves to lowering their emissions of greenhouse gases in order to reduce the speed at which climate change is happening. Many organisations are now responding to the issue of climate change by improving their energy efficiency. Public opinion and customer expectations are also encouraging companies to adopt green initiatives. IT represents an important element of your organisation's environmental policy, not only as regards carbon emissions but also in terms of waste disposal. This pocket guide is intended to provide company directors and executives with a brief guide to the regulatory requirements that are driven by the Green Agenda. It offers you an overview of the key legislative initiatives and environmental standards, and includes an examination of carbon trading schemes.
Music in video games is often a sophisticated, complex composition that serves toengage the player, set the pace of play, and aid interactivity. Composers of video game music mustmaster an array of specialized skills not taught in the conservatory, including the creation oflinear loops, music chunks for horizontal resequencing, and compositional fragments for use within agenerative framework. In A Composer's Guide to Game Music, Winifred Phillips --herself an award-winning composer of video game music -- provides a comprehensive, practical guidethat leads an aspiring video game composer from acquiring the necessary creative skills tounderstanding the function of music in games to finding work in the field. Musicians and composersmay be drawn to game music composition because the game industry is a multibillion-dollar,employment-generating economic powerhouse, but, Phillips writes, the most important qualificationfor a musician who wants to become a game music composer is a love of video games. Phillips offersdetailed coverage of essential topics, including musicianship and composition experience; immersion;musical themes; music and game genres; workflow; working with a development team; linear music;interactive music, both rendered and generative; audio technology, from mixers and preamps tosoftware; and running a business. A Composer's Guide to Game Music offersindispensable guidance for musicians and composers who want to deploy their creativity in a dynamicand growing industry, protect their musical identities while working in a highly technical field,and create great music within the constraints of a new medium.
Sampling consists of selection, acquisition, and quantification of a part of the population. While selection and acquisition apply to physical sampling units of the population, quantification pertains only to the variable of interest, which is a particular characteristic of the sampling units. A sampling procedure is expected to provide a sample that is representative with respect to some specified criteria. Composite sampling, under idealized conditions, incurs no loss of information for estimating the population means. But an important limitation to the method has been the loss of information on individual sample values, such as, the extremely large value. In many of the situations where individual sample values are of interest or concern, composite sampling methods can be suitably modified to retrieve the information on individual sample values that may be lost due to compositing. This book presents statistical solutions to issues that arise in the context of applications of composite sampling.
The go-with-you guide for creating strong compositions every time you take a photo Composition requires purposeful placement of elements within the frame, including backgrounds, foregrounds, main subjects, and much more. It can take years to acquire strong compositional skills. That's where Composition Digital Field Guide comes in. Packed with full-color photos, this handy guide teaches you how to bring together photographic elements to produce photos that are unique, creative, and memorable. Addresses the skills required to master the art of good composition when taking digital photos Walks you through framing your images carefully, which is the first key step in capturing a strong photograph Features hundreds of stunning and inspiring full-color photos of people, wildlife, and landscapes Includes the newest feature of the Digital Field Guide series: a removable color checker card to help ensure true color in your photographs It will be difficult to keep your composition while reading the invaluable advice in Composition Digital Field Guide!
Studying this book will help prepare students for the workplace of today--and tomorrow--in which some level of computer skills is often an essential requirement for employment. Employees who continually try to improve their skills have an advantage over those who do not. Some would even argue that understanding technology has become a survival skills. This book will help students become survivors.
This book discusses compressive sensing in the presence of side information. Compressive sensing is an emerging technique for efficiently acquiring and reconstructing a signal. Interesting instances of Compressive Sensing (CS) can occur when, apart from sparsity, side information is available about the source signals. The side information can be about the source structure, distribution, etc. Such cases can be viewed as extensions of the classical CS. In these cases we are interested in incorporating the side information to either improve the quality of the source reconstruction or decrease the number of samples required for accurate reconstruction. In this book we assume availability of side information about the feasible region. The main applications investigated are image deblurring for optical imaging, 3D surface reconstruction, and reconstructing spatiotemporally correlated sources. The author shows that the side information can be used to improve the quality of the reconstruction compared to the classic compressive sensing. The book will be of interest to all researchers working on compressive sensing, inverse problems, and image processing.
Compressive sensing is a new signal processing paradigm that aims to encode sparse signals by using far lower sampling rates than those in the traditional Nyquist approach. It helps acquire, store, fuse and process large data sets efficiently and accurately. This method, which links data acquisition, compression, dimensionality reduction and optimization, has attracted significant attention from researchers and engineers in various areas. This comprehensive reference develops a unified view on how to incorporate efficiently the idea of compressive sensing over assorted wireless network scenarios, interweaving concepts from signal processing, optimization, information theory, communications and networking to address the issues in question from an engineering perspective. It enables students, researchers and communications engineers to develop a working knowledge of compressive sensing, including background on the basics of compressive sensing theory, an understanding of its benefits and limitations, and the skills needed to take advantage of compressive sensing in wireless networks.
Assess your readiness for CompTIA A+ Exams 220-801 and 220-802--and quickly identify where you need to focus and practice. This practical, streamlined guide walks you through each exam objective, providing "need to know" checklists, review questions, tips, and links to further study--all designed to help bolster your preparation. Reinforce your exam prep with a Rapid Review of these objectives: Exam 220-801: PC Hardware Networking Laptops Printers Operational Procedures Exam 220-802: Operating Systems Security Mobile Devices Troubleshooting This book is an ideal complement to the in-depth training of the Microsoft Press Training Kit and other exam-prep resources for CompTIA A+ Exams 220-801 and 220-802.
Get complete coverage of the latest release of the CompTIA A+ exams inside this fully revised and updated resource. Written by the leading authority on CompTIA A+ certification and training, this expert guide covers CompTIA A+ exams 220-701 and 220-702. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, in-depth explanations, and more than 1,000 photographs and illustrations. Designed to help you pass the CompTIA A+ exams with ease, this definitive volume also serves as an essential on-the-job IT reference. Covers all exam objectives, including how to: Work with CPUs, RAM, motherboards, power supplies, and other PC components Install, partition, and format hard drives Install, upgrade, and troubleshoot Windows 2000, Windows XP, and Windows Vista Troubleshoot PCs and implement security measures Install video and multimedia cards Work with portable PCs, PDAs, smartphones, and wireless technologies Manage printers and connect to networks and the Internet Understand safety and environmental issues Establish good communication skills and adhere to privacy policies The CD-ROM features: Practice exams for 701 & 702 600+ chapter review questions New video introduction to CompTIA A+ One-hour video training segment Mike's favorite PC tools and utilities Searchable e-book Mike Meyers, CompTIA A+, CompTIA Network+, MCP, is the industry's leading authority on CompTIA A+ certification and training. He is the president and founder of Total Seminars, LLC, a major provider of PC and network repair seminars for thousands of organizations throughout the world, and a member of CompTIA.
The bestselling CompTIA A+ reference and test preparation guide--fully revised for the new 2012 exam topics Written by the leading authority on CompTIA A+ certification and training, the new edition of this trusted resource offers complete, up-to-date coverage of CompTIA A+ exams 220-801 and 220-802. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Prepare for the exams with confidence! McGraw-Hill is a Gold-Level CompTIA Authorized Partner offering Authorized CompTIA Approved Quality Content to give you the competitive edge on exam day. This comprehensive guide also serves as an essential on-the-job reference after certification. Covers all exam objectives, including how to: Work with CPUs, RAM, BIOS settings, motherboards, power supplies, and other PC components Install, configure, and troubleshoot hard drives Manage input devices and removable media Install, upgrade, and troubleshoot Windows XP, Windows Vista, and Windows 7 Troubleshoot all common PC problems Install video and multimedia cards Work with smartphones, tablets, and other mobile devices Install and configure wired and wireless networks Connect to the Internet Protect your PC and your network Install, configure, and manage printers Work with virtualization technologies Understand safety and environmental issues Electronic content includes: Practice exams for 801 & 802 with hundreds of questions More than one hour of free video training from Mike Meyers A collection of Mike's latest favorite shareware and freeware PC tools and utilities Adobe Digital Edition eBook--free download (subject to Adobe's system requirements)
Comprehensive coverage of everything you must know to pass CompTIA's A+ examA+ is the gateway certification into many IT careers, and interest in certification is exploding. This bestselling A+ certification guide is updated to cover the new A+ exam. It includes the new Windows coverage and reflects the revised emphasis on objectives. Nine minibooks focus individually on specific hardware and OS characteristics including installation and configuration, diagnostics, preventive maintenance, motherboard and processors, printers, networking, and fundamentals. A companion website contains the popular Dummies Test Engine test-prep software.A+ certification is the first step toward a variety of IT careers, and this guide is fully updated for the latest revision of the examNine minibooks cover the domains of the exam in detail, reflecting the enhanced emphasis on hardware and new Windows contentCovers installation, configuration, and upgrading; diagnosing and troubleshooting; preventive maintenance; motherboards, processors and memory; printers; networking; and OS fundamentalsCompanion website provides the popular Dummies Test Engine, an exclusive, customizable test-prep software package now with twice as many sample test questions as previous editionsAnyone seeking CompTIA A+ certification will be better prepared with help from CompTIA A+ Certification All-in-One For Dummies, 3rd Edition.
Boost your understanding of CompTIA A+ exam principles with practical, real-world exercisesDesigned to complement CompTIA A+ Complete Study Guide, this hands-on companion book takes you step by step through the tasks a PC technician is likely to face on any given day. It supports the theory explained in the test-prep guide with additional practical application, increasing a new PC technician's confidence and marketability. Various scenarios incorporate roadblocks that may occur on the job and explain ways to successfully complete the task at hand. In addition, each task is mapped to a specific A+ exam objective for exams 220-801 and 220-802.Tasks are divided into categories: hardware and software installation, hardware and software maintenance, and installing and upgrading operating systems, networks, and security systems. Designed to enhance factual study with practical application Explains step by step how to perform a variety of tasks that PC technicians commonly face on the job Tasks include installing or replacing a power supply or a laptop hard drive, installing or upgrading to Windows 7, scanning for and removing viruses, installing printer drivers, and troubleshooting a networkCompTIA A+ Complete Lab Manual gives you the hands-on experience you need to succeed in the real world.?
CompTIA Authorized, fully updated Study Guide for the leading IT certification: CompTIA A+CompTIA A+ is the de facto certification for IT technicians. Some vendors even require employees to achieve certification as part of their job training. This book prepares you for both required exams: 220-801 and 220-802. Totally updated to cover the 2012 exams, this popular prep guide covers all the exam objectives. Readers will also have access to additional study tools, including the Sybex Test Engine with bonus practice exams, electronic flashcards, and a glossary of important terms in searchable PDF form.Includes a coupon for 10% Off CompTIA Certification ExamsA complete study guide to both exams required for CompTIA A+ certification, the standard certification for software and hardware vendors and major technology companiesCovers personal computer components, laptops and portable devices, operating systems (including mobile), printers and scanners, networks, security, safety and environmental issues, communication, and professionalismProvides clear and concise information on crucial hardware and operating system maintenance and troubleshooting topicsOffers practical examples, real-world insights, exam highlights, and end-of-chapter reviewsCompTIA A+ Complete Study Guide prepares the diligent student to pass both parts of the A+ exam with confidence.
CompTIA A+ Exams 220-801 and 220-802 candidates can ace their preparation with this training kit that allows them to work at their own pace through a series of lessons and practical exercises, and then assess their computing technology skills with the online practice test--featuring multiple, customizable testing options to meet their specific needs.
<p>Assess your readiness for CompTIA Network+ Exam N10-005—and quickly identify where you need to focus and practice. This practical, streamlined guide walks you through each exam objective, providing "need to know" checklists, review questions, tips, and links to further study—all designed to help bolster your preparation.</p>
CompTIA Security+: Get Certified Get Ahead: SY0-301 Study Guide is an update to the top-selling SY0-201 guide, which helped thousands of readers pass the exam the first time they took it. The SY0-301 version covers every aspect of the SY0-301 exam, and includes the same elements readers raved about in the previous version. Each of the eleven chapters presents topics in an easy to understand manner and includes real-world examples of security principles in action. The author uses many of the same analogies and explanations he's honed in the classroom that have helped hundreds of students master the Security+ content. You'll understand the important and relevant security topics for the Security+ exam, without being overloaded with unnecessary details. Additionally, each chapter includes a comprehensive review section to help you focus on what's important. Over 450 realistic practice test questions with in-depth explanations will help you test your comprehension and readiness for the exam. The book includes a 100 question pre-test, a 100 question post-test, and practice test questions at the end of every chapter. Each practice test question includes a detailed explanation to help you understand the content and the reasoning behind the question. You'll be ready to take and pass the exam the first time you take it. If you plan to pursue any of the advanced security certifications, this guide will also help you lay a solid foundation of security knowledge. Learn this material, and you'll be a step ahead for other exams. This SY0-301 study guide is for any IT or security professional interested in advancing in their field, and a must read for anyone striving to master the basics of IT systems security.
CompTIA Security+ Get Certified Get Ahead: SY0-401 Study Guide is an update to the top-selling SY0-301 guide, which helped thousands of readers pass the exam the first time they took it. The SY0-301 version covers every aspect of the SY0-301 exam, and includes the same elements readers raved about in the previous version. Each of the eleven chapters presents topics in an easy to understand manner and includes real-world examples of security principles in action. The author uses many of the same analogies and explanations he's honed in the classroom that have helped hundreds of students master the Security+ content. You'll understand the important and relevant security topics for the Security+ exam, without being overloaded with unnecessary details. Additionally, each chapter includes a comprehensive review section to help you focus on what's important. Over 400 realistic practice test questions with in-depth explanations will help you test your comprehension and readiness for the exam. The book includes a 100 question pre-test, a 100 question post-test, and practice test questions at the end of every chapter. Each practice test question includes a detailed explanation to help you understand the content and the reasoning behind the question. You'll be ready to take and pass the exam the first time you take it. If you plan to pursue any of the advanced security certifications, this guide will also help you lay a solid foundation of security knowledge. Learn this material, and you'll be a step ahead for other exams. This SY0-401 study guide is for any IT or security professional interested in advancing in their field, and a must read for anyone striving to master the basics of IT systems security. The author also posts related blogs to supplement the book at http://blogs. getcertifiedgetahead. com/.
<p>Assess your readiness for CompTIA Security+ Exam SY0-301—and quickly identify where you need to focus and practice. This practical, streamlined guide walks you through each exam objective, providing "need-to-know" checklists, review questions, tips, and links to further study—all designed to help bolster your preparation.</p>
Information Technology is not just about what applications you can use; it is about the systems you can support. The CompTIA IT Fundamentals certification is an introduction to the skills required to become a successful systems support professional, progressing onto more advanced certifications and career success. The Sybex CompTIA IT Fundamentals Study Guide covers 100% of the exam objectives in clear and concise language and provides you authoritatively with all you need to know to succeed in the exam. Along with gaining preventative maintenance skills, you will also develop the tools to complete troubleshooting and fault resolution and resolve common issues experienced by the majority of computer systems. The exam focuses on the essential IT skills and knowledge needed to perform tasks commonly performed by advanced end-users and entry-level IT professionals alike, including: Identifying and explaining computer components Setting up a workstation, including conducting software installations Establishing network connectivity Identifying compatibility issues and identifying and preventing security risks Managing the safety and preventative maintenance of computers Practical examples, exam highlights and review questions provide real-world applications and uses. The book includes Sybex's interactive online learning environment and test bank with an assessment test, chapter tests, flashcards, and a practice exam. Our study tools can help you prepare for taking the exam???and increase your chances of passing the exam the first time!
Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the "Using Bookshare" page in the Help Center.
Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.
- Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
- DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
- BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
- MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
- DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivona's Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.