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Techno-Ready Marketing: How and Why Customers Adopt Technology

by A. Parasuraman Charles L. Colby

Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce "Technology Readiness" (TR), a groundbreaking concept that enables you to measure and assess a customer's predisposition to adopt new technologies. Employing their TR construct -- a psychological amalgam of fears, hopes, desires, and frustrations about technology -- the authors identify five types of technology customers: the highly optimistic and innovative "Explorers," the innovative yet cautious "Pioneers," the uncertain "Skeptics" who need the benefits of technology proved, the insecure "Paranoids," and the resistant "Laggards." Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman's Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the "Techno-Ready Marketing Audit" to provide a framework for taking immediate action based on the precepts in this book.

Technological Turf Wars: A Case Study of the Computer Antivirus Industry

by Jessica R. Johnston

Illustrating how computer security is as concerned with social relationships as it is with technology, Johnston provides an illuminating ethnography that considers corporate culture and the workplace environment of the antivirus industry. Using a qualitative, interdisciplinary approach, which combines organizational and security studies with critical and social analysis of science and technology, Johnston questions the motivations, contradictions and negotiations of antivirus professionals. She examines the tensions between the service ethics and profit motives--does the industry release viruses to generate demand for antivirus software?--and considers the dynamics within companies by looking at facets such as gender bias and power politics. Technological Turf Wars is an informed, enlightened and entertaining view of how the production of computer security technology is fraught with social issues.

Technologies of the Gendered Body: Reading Cyborg Women

by Anne Balsamo

This book takes the process of "reading the body" into the fields at the forefront of culture--the vast spaces mapped by science and technology--to show that the body in high-tech is as gendered as ever. From female body building to virtual reality, from cosmetic surgery to cyberpunk, from reproductive medicine to public health policies to TV science programs, Anne Balsamo articulates the key issues concerning the status of the body for feminist cultural studies in a postmodern world. Technologies of the Gendered Body combines close readings of popular texts--such as Margaret Atwood's novel The Handmaid's Tale, the movie Pumping Iron II: The Women, cyberpunk magazines, and mass media--with analyses of medical literature, public policy documents, and specific technological practices. Balsamo describes the ways in which certain biotechnologies are ideologically shaped by gender considerations and other beliefs about race, physical abilities, and economic and legal status. She presents a view of the conceptual system that structures individuals access to and participation in these technologies, as well as an overview of individuals rights and responsibilities in this sometimes baffling area. Examining the ways in which the body is gendered in its interactions with new technologies of corporeality, Technologies of the Gendered Body counters the claim that in our scientific culture the material body has become obsolete. With ample evidence that the techno-body is always gendered and marked by race, this book sets the stage for a renewed feminist engagement with contemporary technological narratives.

Technology

by Brad Thode Terry Thode

This book, Technology, is designed to help people apply technology in the solution of major problems that face society. While complete in itself, the text is enhanced with technology such as bar-code-driven laserdiscs, computer software to support design brief activities, and videotapes. It is a book about technology to be used with technology to produce a dynamic learning experience for the student.

Technology and Empire: Perspectives on North America

by George Grant

George Grant-philosopher, conservative, Canadian nationalist, Christian-was one of Canada's most significant thinkers, and the author of Lament for a Nation, Technology and Justice, and English-Speaking Justice. In Technology and Empire, his comments on technology, religion, the university, political structures, and the significance of modern life are perhaps the most disturbing and enlightening to come from any Canadian philosopher.

Technology and Privacy: The New Landscape

by Philip E. Agre Marc Rotenberg

Privacy is the capacity to negotiate social relationships by controlling access to personal information. As laws, policies, and technological design increasingly structure people's relationships with social institutions, individual privacy faces new threats and new opportunities. Over the last several years, the realm of technology and privacy has been transformed, creating a landscape that is both dangerous and encouraging. Significant changes include large increases in communications bandwidths; the widespread adoption of computer networking and public-key cryptography; mathematical innovations that promise a vast family of protocols for protecting identity in complex transactions; new digital media that support a wide range of social relationships; a new generation of technologically sophisticated privacy activists; a massive body of practical experience in the development and application of data-protection laws; and the rapid globalization of manufacturing, culture, and policy making. The essays in this book provide a new conceptual framework for the analysis and debate of privacy policy and for the design and development of information systems. The authors are international experts in the technical, economic, and political aspects of privacy; the book's strength is its synthesis of the three. The book provides equally strong analyses of privacy issues in the United States, Canada, and Europe. Contributors: Philip E. Agre, Victoria Bellotti, Colin J. Bennett, Herbert Burkert, Simon G. Davies, David H. Flaherty, Robert Gellman, Viktor Mayer-Schouml;nberger, David J. Phillips, Rohan Samarajiva.

Technology and Social Inclusion: Rethinking the Digital Divide

by Mark Warschauer

Much of the discussion about new technologies and social equality has focused on the oversimplified notion of a "digital divide." Technology and Social Inclusion moves beyond the limited view of haves and have-nots to analyze the different forms of access to information and communication technologies. Drawing on theory from political science, economics, sociology, psychology, communications, education, and linguistics, the book examines the ways in which differing access to technology contributes to social and economic stratification or inclusion. The book takes a global perspective, presenting case studies from developed and developing countries, including Brazil, China, Egypt, India, and the United States. A central premise is that, in today's society, the ability to access, adapt, and create knowledge using information and communication technologies is critical to social inclusion. This focus on social inclusion shifts the discussion of the "digital divide" from gaps to be overcome by providing equipment to social development challenges to be addressed through the effective integration of technology into communities, institutions, and societies. What is most important is not so much the physical availability of computers and the Internet but rather people's ability to make use of those technologies to engage in meaningful social practices.

Technology as Experience

by Peter Wright John Mccarthy

John and Peter argue that any account of what is often called the user experience must take into consideration the emotional, intellectual, and sensual aspects of our interactions with technology. We don't just use technology, they point out; we live with it.

Technology in Action (5th Edition)

by Alan Evans Kendall Martin Mary Anne Poatsy

This edition, useful for professionals seeking to enhance their knowledge of computer concepts and literacy, engages students by combining a unique teaching approach with rich companion media. History of the personal computer, virtual computer tour, blogging, file compression and management, installing RAM, installing a computer network and firewall, PDA's, computer architecture, creating and improving an Access database, and constructing a simple Web page are some of the areas covered.

Technology in Action (6th edition)

by Alan Evans Kendall Martin Mary Anne Poatsy

Technology in Action engages students by combining a unique teaching approach with rich companion media. The sixth edition has been updated to reflect the latest developments in computer technology. With an array of fun and engaging learning tools, Technology in Action teaches students computer fundamentals, from learning Microsoft Office to setting up their own home network.

Technology in Action (7th edition)

by Alan Evans Kendall Martin Mary Anne Poatsy

For introductory courses in computer concepts or computer literacy often including instruction in Microsoft Office. A Computer Concepts Text Focused on Today's Student Technology in Action engages students by combining a unique teaching approach with rich companion media. The seventh edition has been updated to reflect the latest developments in computer technology.

Technology Transfer Systems in the United States and Germany: Lessons and Perspectives

by Proctor P. Reid H. Norman Abramson Jose Encarnacao Ulrich Schmoch

This book explores major similarities and differences in the structure, conduct, and performance of the national technology transfer systems of Germany and the United States. It maps the technology transfer landscape in each country in detail, uses case studies to examine the dynamics of technology transfer in four major technology areas, and identifies areas and opportunities for further mutual learning between the two national systems.

Teen Cyberbullying Investigated: Where Do Your Rights End and Consequences Begin?

by Thomas A. Jacobs

How do teens know when they might be one click away from the clink? In Teen Cyberbullying Investigated, Judge Tom Jacobs presents a powerful collection of landmark court cases involving teens and charges of cyberbullying, which includes: sending insulting or threatening emails, text, or instant messages directly to someone; spreading hateful comments about someone through emails, blogs, or chat rooms; stealing passwords and sending out threatening messages using a false identity; and building a Web site to target specific people. Each chapter features the seminal case and resulting decision, asks readers whether they agree with the decision, and urges them to think about how the decision affects their lives. Chapters also include related cases, important facts and statistics, and suggestions for further reading. With an ever-increasing number of serious cases of cyberbullying and school violence, this book is needed more urgently than ever.

The Teen Entrepreneur: An Integrated Computer Applications and Entrepreneurship Simulation

by Anthony Masala

This simulation has been developed to provide teenage-level students with an in-depth, real-world experience in creating a comprehensive business plan for a student-selected teen-based business. The Teen Entrepreneur contains a collection of 21 individual projects designed to give students hands-on practice in using their computer skills to create a variety of standard business plan documents and marketing materials for their own business.

Telecosm: How Infinite Bandwidth Will Revolutionize Our World

by George Gilder

This book aims to provide an understanding of the importance of communication power in the new economy, wherein bandwidth replaces computer power to act as the driving force of technological advances. Comprising technologies of fibre optics and high-spectrum communication, telecosm helps to make "bandwidth", which means information at enormous speed ­the definitive abundance of a new era.

Test-Driven Development in Microsoft® .NET

by Alexei Vorontsov James Newkirk

<div xmlns="http://www.w3.org/1999/xhtml"><p>Apply the concepts and techniques of Test-Driven Development to building Microsoft .NET connected applications. Two experts in agile software development demonstrate by example how to use tests to drive lean, efficient coding and better design.</p></div>

Textual Intercourse: Dating and Relating in a Cellular World

by Laura Saba

Forget instant messaging and e-mail-we are undergoing a text message revolution! Text messaging is the newest and preferred wave of communication for the younger demographic and the number one application of cell phones. The market is ripe for this relationship guide for texters! With this new trend come all kinds of questions and confusion concerning textual communication and protocol within relationships girls never would have imagined a generation ago. Tantalizing topics include: The dos and don'ts of texting your significant other Interpreting exactly what his text messages mean Finding the right balance between texting and in-person communication The ins and outs of building textual confidence The art of textual flirtation And so much more! This revealing and useful book demonstrates exactly how those tiny text messages you send today can create big success for your love life tomorrow.

Theorizing Digital Cultural Heritage: A Critical Discourse

by Fiona Cameron Sarah Kenderdine

In Theorizing Digital Cultural Heritage, experts offer a critical and theoretical appraisal of the uses of digital media by cultural heritage institutions. Previous discussions of cultural heritage and digital technology have left the subject largely unmapped in terms of critical theory; the essays in this volume offer this long-missing perspective on the challenges of using digital media in the research, preservation, management, interpretation, and representation of cultural heritage. The contributors--scholars and practitioners from a range of relevant disciplines--ground theory in practice, considering how digital technology might be used to transform institutional cultures, methods, and relationships with audiences. The contributors examine the relationship between material and digital objects in collections of art and indigenous artifacts; the implications of digital technology for knowledge creation, documentation, and the concept of authority; and the possibilities for "virtual cultural heritage"--the preservation and interpretation of cultural and natural heritage through real-time, immersive, and interactive techniques. The essays in Theorizing Digital Cultural Heritagewill serve as a resource for professionals, academics, and students in all fields of cultural heritage, including museums, libraries, galleries, archives, and archaeology, as well as those in education and information technology. The range of issues considered and the diverse disciplines and viewpoints represented point to new directions for an emerging field. Contributors: Nadia Arbach, Juan Antonio Barcelo, Deidre Brown, Fiona Cameron, Erik Champion, Sarah Cook, Jim Cooley, Bharat Dave, Suhas Deshpande, Bernadette Flynn, Maurizio Forte, Kati Geber, Beryl Graham, Susan Hazan, Sarah Kenderdine, Jose Ripper Kos, Harald Kraemer, Ingrid Mason, Gavan McCarthy, Slavko Milekic, Rodrigo Paraizo, Ross Parry, Scot T. Refsland, Helena Robinson, Angelina Russo, Corey Timpson, Marc Tuters, Peter Walsh, Jerry Watkins, Andrea Witcomb Media in Transition series

Theory of Fun for Game Design

by Raph Koster

A Theory of Fun for Game Design is not your typical how-to book. It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers, At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new was; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

Thepurplebook, 2007 Edition: The Definitive Guide to Exceptional Online Shopping

by Hillary Mendelsohn Lawrence Butler Ian Anderson

Get out of the mall and on to your computer. With the click of your mouse and the completely updated 2007 edition of thepurplebook[Registered], you've got a 24-7 invitation to window-shop at over 1,600 of the Internet's best sites (including hundreds of newly discovered Web retailers). This user-friendly, thoroughly researched guide unlocks the true potential of online shopping by showing you first-rate places to find the products you seek and uncovering incredible sites you never dreamed existed, whether you want to express your personal style, find the perfect gift, or simply make life a little more convenient. From functional to fabulous, trendsetter to traditional, bargain basement to designer luxe, you'll find something to fit every taste, style, and budget. Shop till you drop with: Outstanding quality--more than 40,000 sites were screened for the book, and each one that made the cut promises a do-not-miss experience for the savvy shopper! Helpful consumer tips-advice for avoiding fraudulent charges, identity theft, spam, and other rip-offs, Customer service telephone numbers-the notoriously hard-to-find number that puts you in direct contact with a service representative. Thepurplebook makes it easy to find the right something for yourself and everyone on your shopping list, in each of these essential categories: Art & Collectibles, Crafts & Hobbies, Entertainment, Epicurean, Gadgets & Electronics, Health & Beauty, Home & Garden, Lifestyles & Megastores, Maternity, Men's Apparel, Minors, Pets, Seniors, Shoes & Accessories, Sports & Gifts, Travel, Women's Apparel, Charity.

Thepurplebook Baby: The Definitive Guide to Exceptional Online Shopping

by Hillary Mendelsohn Lawrence Butler Ian Anderson

From essential gear like baby strollers and car seats to the fun accessories, thebabypurplebook is the all-new companion guide to thepurplebook and the ultimate resource for finding the best baby and maternity products online.

There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future

by Kara Swisher

"AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy answered brightly, 'There must be a pony in here somewhere!'" --From the Prologue. If you're wondering what happened after "a company without assets acquired a company without a clue," as Kara Swisher wryly writes, it's time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the merger's aftermath and also looks forward to what is coming next. It certainly has not been a pretty picture so far--with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, "It is hard not to feel a bit queasy about the whole sorry mess. ... It felt a bit like I was watching someone fall down a flight of stairs in slow motion, and every bump and thump made me wince. It made me reassess old ideas and wonder what I had gotten wrong. And it left me deeply confused as to what had happened and, more important, what was coming next." For Swisher, finding the answers to what went awry is important because she remains a staunch believer in the digital future--maybe not in the AOL Time Warner merger, but in the essential idea at the heart of it that someday the distinction of old and new media will no longer exist. Borrowing from Winston Churchill, Swisher calls it "the end of the beginning" of the digital revolution. "By that, I mean that it is from the ashes of this bust that the really important companies of the next era will emerge. And that evolution will, I believe, be shaped by what happened--and what is happening now--at AOL Time Warner." To figure it all out, Swisher takes her reader on a journey that begins with a portrait of two wildly different corporate cultures and businesses that somehow came to believe, in the crucible of the red-hot Internet era, that they could successfully join forces and achieve unprecedented growth and success. When the merger was announced in early 2000, the irresistible combination was hailed as the new paradigm and its executives--Steve Case, Jerry Levin, Bob Pittman--as popular icons of the future. But after the boom so spectacularly turned to bust and the visions of New Media Supremacy lay in ruins, Swisher searches for clues about where the merger went wrong and who is to blame. More important, she looks to the future of both AOL Time Warner and the Internet as she seeks to answer the key question that the noise of the disaster has all but drowned out. Will the demise of the AOL Time Warner merger be the final and inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether? This book, then, is a primer for the time to come, using the story of the AOL Time Warner merger as the vehicle to show the troubled journey into the future.

Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

by Donald Norman

Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory.

The Third Apple: Personal Computers and the Cultural Revolution

by Jean-Louis Gassée

The title refers not to Eve's or Newton's apple, but the computer.

This Book Is Overdue! How Librarians and Cybrarians Can Save Us All

by Marilyn Johnson

Buried in info? Cross-eyed over technology? From the bottom of a pile of paper, disks, books, e-books, and scattered thumb drives comes a cry of hope: Make way for the librarians--they can help! Those who predicted the death of libraries forgot to consider that, in the automated maze of contemporary life, none of us--expert and hopelessly baffled alike--can get along without human help. And not just any help: we need librarians, the only ones who can save us from being buried by the digital age. This Book Is Overdue!is a romp through the ranks of information professionals--from the blunt and obscenely funny bloggers to the quiet, law-abiding librarians gagged by the FBI. These are the pragmatic idealists who fuse the tools of the digital age with their love for the written word and the enduring values of free speech, open access, and scout-badge-quality assistance to anyone in need.

Showing 1,776 through 1,800 of 1,998 results

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