- Table View
- List View
Digital Art and Meaning: Reading Kinetic Poetry, Text Machines, Mapping Art, and Interactive Installations (Electronic Mediations)
by Roberto SimanowskiIn a world increasingly dominated by the digital, the critical response to digital art generally ranges from hype to counterhype. Popular writing about specific artworks seldom goes beyond promoting a given piece and explaining how it operates, while scholars and critics remain unsure about how to interpret and evaluate them. This is where Roberto Simanowski intervenes, demonstrating how such critical work can be done. Digital Art and Meaning offers close readings of varied examples from genres of digital art such as kinetic concrete poetry, computer-generated text, interactive installation, mapping art, and information sculpture. For instance, Simanowski deciphers the complex meaning of words that not only form an image on a screen but also react to the viewer&’s behavior; images that are progressively destroyed by the human gaze; text machines generating nonsense sentences out of a Kafka story; and a light show above Mexico City&’s historic square, created by Internet users all over the world. Simanowski combines these illuminating explanations with a theoretical discussion that employs art philosophy and history to achieve a deeper understanding of each particular example of digital art and, ultimately, of the genre as a whole.
Digital Art, Aesthetic Creation: The Birth of a Medium (Routledge Advances in Art and Visual Studies)
by Paul CrowtherIs art created with computers really art? This book answers ‘yes.’ Computers can generate visual art with unique aesthetic effects based on innovations in computer technology and a Postmodern naturalization of technology wherein technology becomes something we live in as well as use. The present study establishes these claims by looking at digital art’s historical emergence from the 1960s to the start of the present century. Paul Crowther, using a philosophical approach to art history, considers the first steps towards digital graphics, their development in terms of three-dimensional abstraction and figuration, and then the complexities of their interactive formats.
Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
by Mark Davis Richard TorrenzanoTwo leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Digital Assessment in Higher Education: Navigating and Researching Challenges and Opportunities (Lecture Notes in Educational Technology)
by Gabriela Grosseck Simona Sava Georgeta Ion Laura MalitaThis book offers a comprehensive exploration of digital assessment (DA) in higher education, with a focus on navigating the challenges and opportunities brought on by the digital age. By drawing on research-based evidence and theoretical approaches, it offers valuable insights, guidance, and examples for navigating the complexities of DA in higher education. It addresses key topics and issues facing educators and Higher Education Institutions (HEIs) in the design, implementation, and evaluation of DA strategies, while also recognizing the importance of the DA competencies of academic staff. This book is a useful reference for educators, researchers, managers of HEIs, and policymakers who are looking to enhance digital assessment practices, develop their own competencies for digital assessments, and stay at the forefront of educational innovation.
Digital Assets and the Law: Fiat Money in the Era of Digital Currency (Routledge-Giappichelli Studies in Law)
by Filippo Zatti and Rosa Giovanna BarresiThis book delves into the intricacies of digital assets. With the increasing reliance on crypto and the potential adoption of digital currencies by central banks, our monetary system is at a critical point. The importance of taking the next step has become even more stringent, as evidenced by this systematic scientific reconstruction.Divided into five concentric parts, the book starts with a historical, technical and financial introduction to digital assets. It then explores the changing role of central banking and monetary economics in the upcoming era. Finally, it focuses on the broad legal issues arising from the new digital landscape, not shying away from exploring forward-thinking solutions and policies for the future.With the contributions of prominent international experts in the field, this collection supplies a transdisciplinary analysis based on the belief that complex phenomena can only be handled by complex solutions. This groundbreaking work aims to be more than just an academic treatise; it is a must-read for students, scholars, financial professionals, and all those who want to understand the emerging digital currency reality that many have yet to fully recognise.
Digital Audio
by Russ HainesProfessional audio secrets shared! Digital Audio teaches how to create high-quality audio and prepare it for your audience -- from audio CDs to streaming on the Internet. Learn what really makes a difference in digital audio and what doesn't. From the microphone to streamed audio, this book explains how to get professional results. The techniques, tips, and tricks used by the pros will keep you ahead of the rest of the pack even after the next software revision. The accompanying CD-ROM contains software for Sound Forge 5.0, Logic Audio (both Macintosh & Windows platforms), Cakewalk Pro Audio v9, Cool Edit 2000, ACID 2.0, and Cubase VST, plus CD audio examples from the book, and a comprehensive collection of the same audio examples compressed in all the useful streaming formats and at various bandwidths, allowing you to decide what works best.
Digital Audio Essentials
by Bruce Fries Marty FriesJoin the digital audio revolution! Tens of millions of users are embracing digital music, and with Digital Audio Essentials , you can, too. Nearly every personal computer built in the last few years contains a CD-burning drive; MP3 and other portable player sales dominate the consumer electronics industry; and new networkable stereo equipment lets you use your digital music collection to power your home entertainment system. Whether it's downloading music, ripping CDs, organizing, finding, and creating higher quality music files, buying music players and accessories, or constructing a home stereo system, Digital Audio Essentials helps you do get it done. An indispensable reference for music enthusiasts, digital archivists, amateur musicians, and anyone who likes a good groove, Digital Audio Essentials helps you avoid time-consuming, costly trial and error in downloading audio files, burning CDs, converting analog music to digital form, publishing music to and streaming from the Web, setting up home stereo configurations, and creating your own MP3 and other audio files. The book--for both Mac and PC users--includes reliable hardware and software recommendations, tutorials, resources, and file sharing, and it even explains the basics of the DMCA and intellectual property law. You may (or may not) already know the basics of ripping CDs or downloading music, but Fries will show you so much more--including advice on the multitude of MP3 players on the market, stereo options, file formats, quality determinations, and the legalities of it all. Both a timely, entertaining guide and an enduring reference, this is the digital audio handbook you need to make the most of your expanding digital music collection.
Digital Audio Essentials: A comprehensive guide to creating, recording, editing, and sharing music and other audio
by Bruce Fries Marty FriesJoin the digital audio revolution! Tens of millions of users are embracing digital music, and with Digital Audio Essentials, you can, too. Nearly every personal computer built in the last few years contains a CD-burning drive; MP3 and other portable player sales dominate the consumer electronics industry; and new networkable stereo equipment lets you use your digital music collection to power your home entertainment system.Whether it's downloading music, ripping CDs, organizing, finding, and creating higher quality music files, buying music players and accessories, or constructing a home stereo system, Digital Audio Essentials helps you do get it done.An indispensable reference for music enthusiasts, digital archivists, amateur musicians, and anyone who likes a good groove, Digital Audio Essentials helps you avoid time-consuming, costly trial and error in downloading audio files, burning CDs, converting analog music to digital form, publishing music to and streaming from the Web, setting up home stereo configurations, and creating your own MP3 and other audio files. The book--for both Mac and PC users--includes reliable hardware and software recommendations, tutorials, resources, and file sharing, and it even explains the basics of the DMCA and intellectual property law.You may (or may not) already know the basics of ripping CDs or downloading music, but Fries will show you so much more--including advice on the multitude of MP3 players on the market, stereo options, file formats, quality determinations, and the legalities of it all. Both a timely, entertaining guide and an enduring reference, this is the digital audio handbook you need to make the most of your expanding digital music collection.
Digital Audio Forensics Fundamentals: From Capture to Courtroom (Audio Engineering Society Presents)
by James ZjalicDigital Audio Forensics Fundamentals offers an accessible introduction to both the theory and practical skills behind this emerging field of forensic science. Beginning with an overview of the history of the discipline, the reader is guided through forensic principles and key audio concepts, before being introduced to practical areas such as audio enhancement, audio authentication, and the presentation of reports. Covering all aspects of audio forensics from the capture to the courtroom, this book is pivotal reading for beginners entering the field, as well as experienced professionals looking to develop their knowledge of the practice.
Digital Audio Signal Processing
by Udo ZölzerDigital Audio Signal Processing The fully revised new edition of the popular textbook, featuring additional MATLAB exercises and new algorithms for processing digital audio signals Digital Audio Signal Processing (DASP) techniques are used in a variety of applications, ranging from audio streaming and computer-generated music to real-time signal processing and virtual sound processing. Digital Audio Signal Processing provides clear and accessible coverage of the fundamental principles and practical applications of digital audio processing and coding. Throughout the book, the authors explain a wide range of basic audio processing techniques and highlight new directions for automatic tuning of different algorithms and discuss state- of-the-art DASP approaches. Now in its third edition, this popular guide is fully updated with the latest signal processing algorithms for audio processing. Entirely new chapters cover nonlinear processing, Machine Learning (ML) for audio applications, distortion, soft/hard clipping, overdrive, equalizers and delay effects, sampling and reconstruction, and more. Covers the fundamentals of quantization, filters, dynamic range control, room simulation, sampling rate conversion, and audio coding Describes DASP techniques, their theoretical foundations, and their practical applications Discusses modern studio technology, digital transmission systems, storage media, and home entertainment audio components Features a new introductory chapter and extensively revised content throughout Provides updated application examples and computer-based activities supported with MATLAB exercises and interactive JavaScript applets via an author-hosted companion website Balancing essential concepts and technological topics, Digital Audio Signal Processing, Third Edition remains the ideal textbook for advanced music technology and engineering students in audio signal processing courses. It is also an invaluable reference for audio engineers, hardware and software developers, and researchers in both academia and industry.
Digital Audio Theory: A Practical Guide
by Christopher L. BennettDigital Audio Theory: A Practical Guide bridges the fundamental concepts and equations of digital audio with their real-world implementation in an accessible introduction, with dozens of programming examples and projects. Starting with digital audio conversion, then segueing into filtering, and finally real-time spectral processing, Digital Audio Theory introduces the uninitiated reader to signal processing principles and techniques used in audio effects and virtual instruments that are found in digital audio workstations. Every chapter includes programming snippets for the reader to hear, explore, and experiment with digital audio concepts. Practical projects challenge the reader, providing hands-on experience in designing real-time audio effects, building FIR and IIR filters, applying noise reduction and feedback control, measuring impulse responses, software synthesis, and much more. Music technologists, recording engineers, and students of these fields will welcome Bennett’s approach, which targets readers with a background in music, sound, and recording. This guide is suitable for all levels of knowledge in mathematics, signals and systems, and linear circuits. Code for the programming examples and accompanying videos made by the author can be found on the companion website, DigitalAudioTheory.com.
Digital Audiovisual Archives: Digital Text And Discourse Analysis
by Peter StockingerToday, huge quantities of digital audiovisual resources are already available – everywhere and at any time – through Web portals, online archives and libraries, and video blogs. One central question with respect to this huge amount of audiovisual data is how they can be used in specific (social, pedagogical, etc.) contexts and what are their potential interest for target groups (communities, professionals, students, researchers, etc.). This book examines the question of the (creative) exploitation of digital audiovisual archives from a theoretical, methodological, technical and practical point of view, especially in three main directions of work: - The repurposing and republishing of existing audiovisual data. - The building of community-centric audiovisual archives. - The use of digital social media and Web 2 technology for the diffusion and sharing of audiovisual content. This book presents a series of concrete examples of creative uses of digital audiovisual corpora for education, research and cultural heritage preservation and valorization.
Digital Badges in Education: Trends, Issues, and Cases
by Zane L. Berge Lin Y. MuilenburgIn recent years, digital badging systems have become a credible means through which learners can establish portfolios and articulate knowledge and skills for both academic and professional settings. Digital Badges in Education provides the first comprehensive overview of this emerging tool. A digital badge is an online-based visual representation that uses detailed metadata to signify learners’ specific achievements and credentials in a variety of subjects across K-12 classrooms, higher education, and workplace learning. Focusing on learning design, assessment, and concrete cases in various contexts, this book explores the necessary components of badging systems, their functions and value, and the possible problems they face. These twenty-five chapters illustrate a range of successful applications of digital badges to address a broad spectrum of learning challenges and to help readers formulate solutions during the development of their digital badges learning projects.
Digital Bharat: डिजिटल भारत
by Dr Deepak Shikarpurपंचवीस वर्षांनी माहिती तंत्रज्ञानाची गंगा म्हणजेच 'आयटी' भारतात वाहत आहे आणि ती सर्वसामान्य नागरिकांसाठी वास्तव बनली आहे. अंगणी येऊन एक दशकाहून अधिक काळ लोटला आहे. मुळात ही संगणकीय क्रांती असली तरी, प्रत्येकाच्या हातात स्मार्टफोन (किमान साधे मोबाइल फोन) आल्यापासून त्याचा खरा प्रसार (आणि परिणाम) जाणवू लागला आहे. आपली बरीचशी सरकारी कामे ऑनलाइन होऊ लागली आहेत! किमान बिले भरणे, एखाद्या प्रकरणाची माहिती घेणे, तक्रारी दाखल करणे, संबंधित कार्यालयात पोहोचणे आणि तिथल्या विभागाचा शोध घेणे आणि योग्य अधिकाऱ्याची वाट पाहणे यासारख्या मूलभूत कामांसाठी शहरी-निमशहरी भागातही तासनतास वाया जातात. आणि जतन केलेले मानसिक आणि शारीरिक श्रम (सामाजिक, आर्थिक, आत्म-सुधारणा इ.) इतरत्र वापरा. काही हरकत नाही! आणि हे अगदी घरी केले जाऊ शकते. थोडे कौशल्य आत्मसात केले तर अनेकांना त्यात दूरगामी करिअरच्या (कमाईच्या) संधी मिळतील. इंटरनेट, कनेक्टेड कॉम्प्युटर किंवा स्मार्टफोन आणि स्वत:चे बँक खाते यांच्या मदतीने - अगदी गृहिणी देखील तिच्या घरातील आरामात पैसे कमवू शकते. एकदा तुम्ही डिजिटल कौशल्यांमध्ये प्रभुत्व मिळवल्यानंतर, तुम्ही अनेक व्यावहारिक, परस्पर पैलू हाताळण्यास सक्षम असाल. "खरीच कर लो दुनिया मुटका" हे स्वप्न आता सहज शक्य झाले आहे.
Digital Biology
by Peter J. BentleyImagine a future world where computers can create universes -- digital environments made from binary ones and zeros. Imagine that within these universes there exist biological forms that reproduce, grow, and think. Imagine plantlike forms, ant colonies, immune systems, and brains, all adapting, evolving, and getting better at solving problems. Imagine if our computers became greenhouses for a new kind of nature. Just think what digital biology could do for us. Perhaps it could evolve new designs for us, think up ways to detect fraud using digital neurons, or solve scheduling problems with ants. Perhaps it could detect hackers with immune systems or create music from the patterns of growth of digital seashells. Perhaps it would allow our computers to become creative and inventive. Now stop imagining. digital biology is an intriguing glimpse into the future of technology by one of the most creative thinkers working in computer science today. As Peter J. Bentley explains, the next giant step in computing technology is already under way as computer scientists attempt to create digital universes that replicate the natural world. Within these digital universes, we will evolve solutions to problems, construct digital brains that can learn and think, and use immune systems to trap and destroy computer viruses. The biological world is the model for the next generation of computer software. By adapting the principles of biology, computer scientists will make it possible for computers to function as the natural world does. In practical terms, this will mean that we will soon have "smart" devices, such as houses that will keep the temperature as we like it and automobiles that will start only for drivers they recognize (through voice recognition or other systems) and that will navigate highways safely and with maximum fuel efficiency. Computers will soon be powerful enough and small enough that they can become part of clothing. "Digital agents" will be able to help us find a bank or restaurant in a city that we have never visited before, even as we walk through the airport. Miniature robots may even be incorporated into our bodies to monitor our health. Digital Biology is also an exploration of biology itself from a new perspective. We must understand how nature works in its most intimate detail before we can use these same biological processes inside our computers. Already scientists engaged in this work have gained new insights into the elegant simplicity of the natural universe. This is a visionary book, written in accessible, nontechnical language, that explains how cutting-edge computer science will shape our world in the coming decades.
Digital Blood on Their Hands: The Ukraine Cyberwar Attacks
by Andrew JenkinsonCyberattacks are nothing particularly new to the world and Ukraine had suffered many such attacks by Russia over recent years. Russia had knowingly been exploiting Ukraine’s digital vulnerabilities as a proving ground for nearly a decade. Malware such as Sandworm and BlackEnergy had caused untold damage to the Ukrainian population and government previously, which allowed Russia to perfect cyberattacks for further, more global events. Russia had been planting cyber sleeper digital cells for years, especially in the US and the UK. Then, coincidently, the week after the Chinese Winter Olympic games had finished, Russia launched an all-out cyber offensive against 70 Ukrainian government websites. Owing to these being poorly—and insecurely—maintained, they toppled one by one, causing havoc and disruption to the Ukrainian government and to Ukraine’s critical infrastructure. As Q said in James Bond: ‘I can do more damage by breakfast sipping my Earl Grey tea with my keyboard than you ever can in the field.’ Sadly, Q was right, as we witness daily. The keyboard and mouse have indeed become mightier than the sword. The barrage of cyberattacks against Ukraine constitutes the first cyberwar by one nation against another. This attack crossed a very thin red line. That line had the hallmarks of a nation state, but had until now been confined to cyber criminal activities, immaterial of whom the perpetrators were. This, however, was now war. The cyberwar was simply a precursor, the softening of a country that would precede a kinetic war in which tens of thousands of people would lose their lives. This war was the first war for nearly 80 years that rang out deathly klaxons across Europe and the world. Digital Blood on Their Hands addresses the issues that the digital world has created, covering the culpability, causal links and even liabilities that go towards these war crime atrocities, often too frightening to believe and also too compelling to dismiss. It tells a side to the world’s first ever cyberwar that you would never otherwise see or possibly hear about.
Digital Branding
by Daniel RowlesDigital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
by Daniel RowlesDigital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
by Daniel RowlesEvery decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
Digital Branding: How to Successfully Build and Measure a Brand Online
by Daniel RowlesYour brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.
Digital Business Development: Die Auswirkungen der Digitalisierung auf Geschäftsmodelle und Märkte
by Stella Gatziu GrivasWie werden im digitalen Zeitalter Geschäftsmodelle konzipiert, um die Entwicklung von Unternehmen voranzutreiben und die Positionierung im Markt zu stärken? Wie bereiten sich Unternehmen auf die neuen Geschäftsmöglichkeiten vor, um langfristig erfolgreich zu bleiben? Auf diese Fragen geht das Buch im Kontext der digitalen Transformation ein. Anschaulich beschrieben werden Change Management, Beispiele von Organisationsmodellen sowie Design Thinking, die das Digital Business Development ermöglichen. Dieses Buch verknüpft das Wissen von Fachexperten aus Praxis und Wissenschaft, die selbst viele Unternehmen begleitet haben. Business-Verantwortliche erfahren mehr über den gezielten Einsatz von technologischen Innovationen und IT-Verantwortlichen wird vermittelt, wie sie Ihre Rolle als Business Driver überzeugend wahrnehmen.
Digital Business Discourse
by Erika DaricsDigital Business Discourse offers a distinctively language- and discourse-centered approach to digitally mediated business and professional communication, providing a timely and comprehensive assessment of the current digital communication practices of today's organisations and workplaces. It is the first dedicated publication to address how computer-mediated communication technologies affect institutional discourse practices, bringing together scholarship from a range of disciplinary backgrounds, including organisational and management studies, rhetorical and communication studies, communication training and discourse analysis. Covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs and consumer reviews, the chapters gather research drawing on empirical data from real professional contexts. In this way, the book contributes to both academic scholarship and business communication training, enabling researchers, trainers and practitioners to deepen their understanding of the impact of new communication technologies on professional and corporate communication practices.
Digital Business Leadership: Digitale Transformation - Geschäftsmodell-innovation - Agile Organisation - Change-management
by Ralf T. Kreutzer Tim Neugebauer Annette PattlochThis book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Digital Business Management: Transforming to a Data-Driven Organization Using AI
by Lutz Anderie Swen SchneiderThis book is a concise guide on using generative artificial intelligence to drive digital business management and transformation. It is divided into three parts. The first part, "How to Work with AI and Generate Success in Business," outlines the core concepts of artificial intelligence and prompt engineering and explores how these can be leveraged in a business environment. It places special emphasis on the AI Prompt Schema (AIPS) for structured prompting. The second part, "From Digital Business to a Data-Driven Organization," focuses on the essential knowledge and advanced techniques for successful Digital Business Management. It covers relevant topics, including digital business strategies, digital infrastructure, e-commerce, digital marketing and advertising, content management, the metaverse, and more. The third part, "Industry and Business Case Prompt Engineering," demonstrates how the concepts, knowledge, and techniques can be applied in real-world scenarios. This includes technology companies like Waymo, Tesla, Google/Alphabet, Meta/Facebook, Microsoft/LinkedIn, OpenAI/ChatGPT, and Google/Gemini, as well as e-commerce giants like Amazon, Alibaba, Temu, Shein, and Otto, and entertainment platforms like Netflix, Sony PlayStation, and Spotify. Drawing from many years of experience in business practice and university teaching, the authors include interactive elements such as video tutorials to support learning and the practical application of the concepts outlined. This book will be valuable to anyone interested in expanding their knowledge of digital business strategies, particularly practitioners, students, entrepreneurs, and executives.
Digital Business Models for Industry 4.0: How Innovation and Technology Shape the Future of Companies (Future of Business and Finance)
by Stefano Biazzo Maurizio Massaro Carlo Bagnoli Andrea Albarelli Gianluca Biotto Giuseppe Roberto Marseglia Matilde Messina Antonella Muraro Luca TroianoTechnological advancements are contributing to shape future business models and the industrial scenario. Companies face the challenge of having to adapt to the frequently shifting technology landscape. Therefore, organizations must exploit technological advances to thrive in the digital revolution. This book presents and discusses emerging digital business models in the Industry 4.0. These models are illustrated with real case studies and include data-driven, platform, smart factory and servitization among others. The book introduces a detailed classification to help organizations to redesign their current business models and discusses how to gain unique competitive advantages. The book includes not only theoretical concepts to understand the context of digital transformation but also an assessment framework to enable and support innovation in organizations and create new revenue streams. The book will be of interest to students and professionals alike who want to understand the core of the Industry 4.0.