- Table View
- List View
eZ Publish 4: Enterprise Web Sites Step-by-Step
by Francesco Trucchia Francesco FulloneThe book is a carefully structured, practical, step-by-step guide to overcoming the trials and tribulations of building an eZ Publish enterprise web site. Each chapter will be based on a three-layer approach. Firstly, it teaches the techniques and principles required to fulfill the needs of our site, then it goes deep in the CMS approach to fulfill them. Lastly, example code and step-by-step screenshots are used to dig deeper. This book is written for beginners to eZ Publish who need to work on an enterprise-level site with a complex publishing workflow. This book is best for people who want to use eZ Publish from scratch without hard-core programming skills. Even if you are not a PHP-guru, and you don't want to study eZ Publish core functionality - this book is for you. In general, however, you'll get more out of the book if you know a little PHP, have some concept of Object-Oriented Programming, and have a general familiarity with CMS concepts.
F# 4.0 Design Patterns
by Gene BelitskiLearn how to apply functional F# design patterns to a huge range of programming challenges, and discover a smart route to building better applications About This Book * This book provides a path if you are coming from imperative and object-oriented paradigms * It will take you to an intermediate level of functional programming in very practical manner to write enterprise-quality idiomatic F# code * Tackle complex computing problems with simple code by fully embracing the functional-first F# paradigm * Packed full of practical coding examples to help you master F# programming and author optimal code Who This Book Is For This book is for .NET developers, web programmers, C# developers, and F# developers. So, if you have basic experience in F# programming and developing performance-critical applications, then this book is for you. What You Will Learn * Acquire the practical knowledge to use the main functional design patterns * Realign some imperative and object-oriented principles under the functional approach * Develop your confidence in building and combining first-order and higher-order functions * Learn to use core language pattern matching effectively * Make use of native F# algebraic data types in place of custom-built classes * Recognize and measure the difference in resource consumption between sequences and materialized data collections * Navigate and use F# Core libraries with ease by seeing patterns behind specific library functions * Master writing generic polymorphic code In Detail Following design patterns is a well-known approach to writing better programs that captures and reuses high-level abstractions that are common in many applications. This book will encourage you to develop an idiomatic F# coding skillset by fully embracing the functional-first F# paradigm. It will also help you harness this powerful instrument to write succinct, bug-free, and cross-platform code. F# 4.0 Design Patterns will start off by helping you develop a functional way of thinking. We will show you how beneficial the functional-first paradigm is and how to use it to get the optimum results. The book will help you acquire the practical knowledge of the main functional design patterns, the relationship of which with the traditional Gang of Four set is not straightforward. We will take you through pattern matching, immutable data types, and sequences in F#. We will also uncover advanced functional patterns, look at polymorphic functions, typical data crunching techniques, adjusting code through augmentation, and generalization. Lastly, we will take a look at the advanced techniques to equip you with everything you need to write flawless code. Style and approach This book will teach you how to write F# code in an idiomatic functional-first manner, thereby improving the productivity of F# programmers. This book is ideal for an F# programmer who wants using F# in functional-first way.
F*ck Off, Chloe!: Surviving the OMGs! and FMLs! in Your Media Career
by Jeremy MurphyA laugh-out-loud account of working in media! Public relations' snarkiest publicist Jeremy Murphy expertly chronicles his hatred, love, indifference, amusement, and scorn for the profession in F*ck Off, Chloe!. From entitled millennials to surly reporters, obnoxious clients, and cumbersome, color-coded &“trackers,&” Murphy takes a scalpel and glass of Châteauneuf-du-Pape to the PR industry in a searing, hilarious, and pissy voice that his own psychiatrist finds &“deeply concerning.&” His collection of annoyances shed light on the industry&’s idiosyncrasies, insanities, contradictions, and past due invoices, providing an illuminating window into the dirty world of public relations not even Xanax can help. Complementing the scathing prose are color-in illustrations by artist Darren Greenblatt, creator of the &“Ugly Lives of Beautiful People&” sketch series.
F# Deep Dives
by Phillip Trelford Tomas PetricekSummaryF# Deep Dives presents a collection of real-world F# techniques, each written by expert practitioners. Each chapter presents a new use case where you'll read how the author used F# to solve a complex problem more effectively than would have been possible using a traditional approach. You'll not only see how a specific solution works in a specific domain, you'll also learn how F# developers approach problems, what concepts they use to solve them, and how they integrate F# into existing systems and environments.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.About the TechnologyF# is an elegant, cross-platform, functional-first programming language. With F#, developers create consistent and predictable programs that are easier to test and reuse, simpler to parallelize, and less prone to bugs. The language, its tooling, and the functional programming style have proven effective in many application areas like secure financial engines, machine learning algorithms, scientific calculations, collaborative web applications, games, and more.About the BookF# Deep Dives is a selection of real-world F# techniques written by expert practitioners. Each chapter presents an important use case where you'll solve a real programming challenge effectively using F# and the functional-first approach. Not only will you see how a specific solution works in a specific domain, but you'll also learn how functional programmers think about problems, how they solve them, and how they integrate F# into existing systems and environments.Readers should have at least an introductory knowledge of the F# language.What's InsideNumerical computingData visualizationBusiness logicDomain-specific languagesPractical solutions to real problemsInformation-rich programming, including LINQ and F# type providersCovers F# 3.1 and VS 2013About the AuthorsTomas Petricek contributed to the development of the F# language at Microsoft Research. Phil Trelford is an early adopter of F# and one of its most vocal advocates. They are joined by F# experts Chris Ballard, Keith Battocchi, Colin Bull, Chao-Jen Chen, Yan Cui, Johann Deneux, Kit Eason, Evelina Gabasova, Dmitry Morozov, and Don Syme.Table of ContentsSucceeding with functional-first languages in the industryPART 1 INTRODUCTIONCalculating cumulative binomial distributionsParsing text-based languagesPART 2 DEVELOPING ANALYTICAL COMPONENTSNumerical computing in the financial domainUnderstanding social networksIntegrating stock data into the F# languagePART 3 DEVELOPING COMPLETE SYSTEMSDeveloping rich user interfaces using the MVC patternAsynchronous and agent-based programmingCreating games using XNABuilding social web applicationsPART 4 F# IN THE LARGER CONTEXTF# in the enterpriseSoftware quality
F# for C# Developers
by Tao LiuExtend your C# skills to F#--and create data-rich computational and parallel software components faster and more efficiently. Focusing on F# 3.0 and Microsoft Visual Studio 2012, you'll learn how to exploit F# features to solve both computationally-complex problems as well as everyday programming tasks. Topics include: C# and F# data structures; F# for functional, object-oriented, and imperative programming; design patterns; type providers; and portable support for Windows 8. You'll examine real-world applications, including Windows 8-style HTML5 and JavaScript apps, along with cloud and service apps. You'll write your own type provider. And you'll see how to expand F# computation power to high-performance GPU computing.
F# for Machine Learning Essentials
by Sudipta MukherjeeGet up and running with machine learning with F# in a fun and functional way About This Book * Design algorithms in F# to tackle complex computing problems * Be a proficient F# data scientist using this simple-to-follow guide * Solve real-world, data-related problems with robust statistical models, built for a range of datasets Who This Book Is For If you are a C# or an F# developer who now wants to explore the area of machine learning, then this book is for you. Familiarity with theoretical concepts and notation of mathematics and statistics would be an added advantage. What You Will Learn * Use F# to find patterns through raw data * Build a set of classification systems using Accord.NET, Weka, and F# * Run machine learning jobs on the Cloud with MBrace * Perform mathematical operations on matrices and vectors using Math.NET * Use a recommender system for your own problem domain * Identify tourist spots across the globe using inputs from the user with decision tree algorithms In Detail The F# functional programming language enables developers to write simple code to solve complex problems. With F#, developers create consistent and predictable programs that are easier to test and reuse, simpler to parallelize, and are less prone to bugs. If you want to learn how to use F# to build machine learning systems, then this is the book you want. Starting with an introduction to the several categories on machine learning, you will quickly learn to implement time-tested, supervised learning algorithms. You will gradually move on to solving problems on predicting housing pricing using Regression Analysis. You will then learn to use Accord.NET to implement SVM techniques and clustering. You will also learn to build a recommender system for your e-commerce site from scratch. Finally, you will dive into advanced topics such as implementing neural network algorithms while performing sentiment analysis on your data. Style and approach This book is a fast-paced tutorial guide that uses hands-on examples to explain real-world applications of machine learning. Using practical examples, the book will explore several machine learning techniques and also describe how you can use F# to build machine learning systems.
F# for Quantitative Finance
by Johan AstborgTo develop your confidence in F#, this tutorial will first introduce you to simpler tasks such as curve fitting. You will then advance to more complex tasks such as implementing algorithms for trading semi-automation in a practical scenario-based format.If you are a data analyst or a practitioner in quantitative finance, economics, or mathematics and wish to learn how to use F# as a functional programming language, this book is for you. You should have a basic conceptual understanding of financial concepts and models. Elementary knowledge of the .NET framework would also be helpful.
F# High Performance
by Eriawan KusumawardhonoBuild powerful and fast applications with F# About This Book • Explore the advanced concurrency support in F# and .NET TPL • Covers major optimization techniques in F# to improve the performance of applications • Use Struct, Class and Record model, Interop with C# and VB without sacrificing performance. Who This Book Is For This book is for F# developers who want to build high-performance applications. Knowledge of functional programming would be helpful. What You Will Learn • Understand how the execution of functions in F# works • Identify common performance bottlenecks • Implement best practices to optimize performance • Use the available tooling to help measure performance • Combine the best practice of asynchronous and synchronous • Optimize further using various F# language constructs In Detail F# is a functional programming language and is used in enterprise applications that demand high performance. It has its own unique trait: it is a functional programming language and has OOP support at the same time. This book will help you make F# applications run faster with examples you can easily break down and take into your own work. You will be able to assess the performance of the program and identify bottlenecks. Beginning with a gentle overview of concurrency features in F#, you will get to know the advanced topics of concurrency optimizations in F#, such as F# message passing agent of MailboxProcessor and further interoperation with .NET TPL. Based on this knowledge, you will be able to enhance the performance optimizations when implementing and using other F# language features. The book also covers optimization techniques by using F# best practices and F# libraries. You will learn how the concepts of concurrency and parallel programming will help in improving the performance. With this, you would be able to take advantage of multi-core processors and track memory leaks, root causes, and CPU issues. Finally, you will be able to test their applications to achieve scalability. Style and approach This easy-to-follow guide is full of hands-on examples of real-world multithreading tasks. Each topic is explained and placed in context, and for the more inquisitive, there are also more in-depth details of the concepts used.
Fab: The Coming Revolution on Your Desktop--from Personal Computers to Personal Fabrication
by Neil GershenfeldWhat if you could someday put the manufacturing power of an automobile plant on your desktop? According to Neil Gershenfeld, the renowned MIT scientist and inventor, the next big thing is personal fabrication-the ability to design and produce your own products, in your own home, with a machine that combines consumer electronics and industrial tools. Personal fabricators are about to revolutionize the world just as personal computers did a generation ago, and Fab shows us how.
Fabricated
by Hod Lipson Melba KurmanFabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into schools, kitchens, hospitals, even onto the fashion catwalk. Fabricated describes our emerging world of printable products, where people design and 3D print their own creations as easily as they edit an online document.A 3D printer transforms digital information into a physical object by carrying out instructions from an electronic design file, or 'blueprint.' Guided by a design file, a 3D printer lays down layer after layer of a raw material to 'print' out an object. That's not the whole story, however. The magic happens when you plug a 3D printer into today's mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation.Fabricated takes the reader onto a rich and fulfilling journey that explores how 3D printing is poised to impact nearly every part of our lives.Aimed at people who enjoy books on business strategy, popular science and novel technology, Fabricated will provide readers with practical and imaginative insights to the question 'how will this technology change my life?' Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future.
Face Analysis Under Uncontrolled Conditions: From Face Detection to Expression Recognition
by Romain Belmonte Benjamin AllaertFace analysis is essential for a large number of applications such as human-computer interaction or multimedia (e.g. content indexing and retrieval). Although many approaches are under investigation, performance under uncontrolled conditions is still not satisfactory. The variations that impact facial appearance (e.g. pose, expression, illumination, occlusion, motion blur) make it a difficult problem to solve.This book describes the progress towards this goal, from a core building block – landmark detection – to the higher level of micro and macro expression recognition. Specifically, the book addresses the modeling of temporal information to coincide with the dynamic nature of the face. It also includes a benchmark of recent solutions along with details about the acquisition of a dataset for such tasks.
Face It: A Visual Reference for Multi-ethnic Facial Modeling
by Patricia Beckmann WellsFace It presents practical hands-on techniques, 3D modeling and sculpting tools with Maya and ZBrush production pipelines, uniquely focused on the facial modeling of 7 ethnicity models, featuring over 100 different models ranging in age from newborn to elderly characters. Face It is a resource for academic and professionals alike. Explore the modeling possibilities beyond the digital reference galleries online. No more having to adapt medical anatomy texts to your own models! Explore the finite details of facial anatomy with focus on skull development, muscle structure, ears, eyes, nose and mouth paired with side by side comparisons of reference photos, anatomical construction and chapter focused 3D tutorials.
Face Recognition Across the Imaging Spectrum
by Thirimachos BourlaiThis authoritative text/reference presents acomprehensive review of algorithms and techniques for face recognition (FR),with an emphasis on systems that can be reliably used in operationalenvironments. Insights are provided by an international team of pre-eminentexperts into the processing of multispectral and hyperspectral face imagescaptured under uncontrolled environments. These discussions cover a variety ofimaging sensors ranging from state-of-the-art visible and infrared imagingsensors, to RGB-D and mobile phone image sensors. A range of differentbiometric modalities are also examined, including face, periocular and iris. Thistimely volume is a mine of useful information for researchers, practitionersand students involved in image processing, computer vision, biometrics andsecurity.
Face-to-Face Communication over the Internet
by Arvid Kappas Nicole C. KrämerSocial platforms such as MySpace, Facebook and Twitter have rekindled the initial excitement of cyberspace. Text-based, computer-mediated communication has been enriched with face-to-face communication such as Skype, as users move from desktops to laptops with integrated cameras and related hardware. Age, gender and culture barriers seem to have crumbled and disappeared as the user base widens dramatically. Other than simple statistics relating to e-mail usage, chatrooms and blog subscriptions, we know surprisingly little about the rapid changes taking place. This book assembles leading researchers on nonverbal communication, emotion, cognition and computer science to summarize what we know about the processes relevant to face-to-face communication as it pertains to telecommunication, including video-conferencing. The authors take stock of what has been learned regarding how people communicate, in person or over distance, and set the foundations for solid research helping to understand the issues, implications and possibilities that lie ahead.
Facebook: The Missing Manual
by E. A. Vander VeerFacebook is the wildly popular, free social networking site that combines the best of blogs, online forums and groups, photosharing, clever applications, and interaction among friends. The one thing it doesn't have is a users guide to help you truly take advantage of it. Until now. Facebook: The Missing Manual gives you a very objective and entertaining look at everything this fascinating Facebook phenomenon has to offer. Teeming with high-quality color graphics, each page in this guide is uniquely designed to help you with specific Facebook tasks, such as signing up, networking, shopping, joining groups, finding or filling a job, and a whole lot more. You'll discover how to create your page and make connections with other members in no time -- everybody who went to your school, for example, or those who work at your company or play on your soccer team. Bingo: instant access to the personal and professional details of all the folks you're connected with, the folks they're connected with, and so on, and so on. With Facebook: The Missing Manual, you learn to: Join a network, whether it's in your area, or work-related, or based on other interests Look up old friends, find new ones, and decide who you'd like to keep track of Contact members by poking them, writing on their walls, and sending them gifts Get automatic updates from Facebook friends and send updates to them Participate in groups of particular interest and hook up with members face-to-face Buy and sell using Facebook's uniquely targeted marketplace and classified ads Find a job or hire employees by combing through Facebook's member pool Use Facebook as a collaboration tool to keep team members, co-workers, clients, and projects up to date Play it safe by using a multi-pronged approach to ensuring your privacy Think of Facebook as a 30-million-plus-entry searchable Rolodex on steroids! With help from this Missing Manual, you'll quickly get in the swim of the Facebook experience -- without getting in over your head.
Facebook: The Missing Manual
by E. A. Vander VeerFacebook's popularity is skyrocketing, drawing more than 400 million people to this combination online village green, personal website creator, and souped-up address book. But one thing you won't get when signing up is a printed manual. Enter Facebook: The Missing Manual, Second Edition -- the witty, authoritative guide you need, now revised and updated to include all of Facebook's latest features. Coverage includes: Getting started, getting connected. Signing up is easy, but the real payoff comes when you tap into networks of coworkers, classmates, and friends. This book explains it all-including how to pick and choose who gets to see what, and how to steer clear of people you want to avoid. Adding applications. Ranging from silly (fortune cookies and video games) to serious (goal tracking), thousands of mini-programs can transform your Facebook account into an addictive, one-stop resource. Learn how to find and install your favorites. Facebook for grownups and businesspeople. Facebook isn't just for Junior anymore. Thousands of companies and business professionals use the site for everything from project collaboration and advertising to filling (and finding) jobs. This book is written for adults of all ages. Protecting your privacy. Creeps are everywhere online, but on Facebook you can feel especially exposed with so much personal info on display. This book offers an easy-to-follow, multi-pronged approach to staying safe.
Facebook: The Missing Manual
by E. A. Vander VeerFacebook's spreading about as far and fast as the Web itself: 500 million members and counting. But there's a world of fun packed into the site that most folks miss. With this bestselling guide, learn how to unlock Facebook's talents as personal website creator, souped-up address book, and bustling community forum. It's an eye-opening, timesaving tour, guaranteed to help you get the most out of your Facebook experience. Coverage includes: Get started, get connected. Signing up is easy, but the real payoff comes when you tap into networks of coworkers, classmates, and friends. Pick and choose who gets to see what, and learn how to steer clear of people you want to avoid. Add applications. Transform your Facebook account into an addictive, one-stop resource with thousands of mini-programs, ranging from silly to serious. Go professional. Facebook isn't just for college kids. Thousands of companies and businesspeople use the site for everything from project collaboration and advertising to filling (and finding) jobs. You'll learn all the tricks. Protect your privacy. You may feel too exposed with so much personal info on display. This book features an easy-to-follow, multi-pronged approach to staying safe on Facebook.
Facebook®: How Mark Zuckerberg Connected More Than a Billion Friends
by Celicia ScottToday, Facebook is one of the most-used websites on the Internet, visited by millions of users each day and home to more than 500 million accounts. Many people use Facebook to share pictures, news, and ideas with friends--but they may not know the true story behind Facebook's massive success. Facebook began as the idea of one college student: Mark Zuckerberg. Discover how Mark founded one of the most successful social networking sites on the Internet while he was still in school. Learn how he first got Facebook growing, and how he keeps millions of people logging in day after day. Find out more about the man behind Facebook--and learn what's next for his company.
Facebook and Philosophy: What's on Your Mind?
by D. E. WittkowerFacebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook.
Facebook and Twitter For Seniors For Dummies
by Marsha CollierA fun and easy social media guide for the over-55 setPeople over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they're flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establishing an Internet connection to rediscovering old friends, sharing messages and photos, and keeping in touch instantly with Twitter, this book by online expert Marsha Collier helps seniors jump right into social media.Seniors are recognizing the communication possibilities of Facebook and Twitter and are signing up in record numbersThis plain-English guide explains how to get online, set up a Facebook profile, locate friends, post public and private messages, share photos, create events, follow local businesses and friends on Twitter, create a blog, play games, and moreMarsha Collier explains every step with the same friendly, comfortable style that has made her eBay For Dummies books bestsellersFacebook & Twitter For Seniors For Dummies supplies everything seniors need to function confidently on these two social media platforms.
Facebook Application Development For Dummies
by Jesse StayA fun and easy guide to creating the next great Facebook app!Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API--even learn how to make money with your new app!Shows you how to build the next great Facebook application with just basic HTML and scripting skillsDelves into what makes a good app and what makes a lucrative appExplores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game developmentReviews the Facebook toolkit and gets you started with the My First Facebook applicationCovers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interfaceCreate the next killer Facebook app with this approachable, fun guide!
Facebook Application Development with Graph API Cookbook
by Apeksha Singh Shashwat SrivastavaWritten in a cookbook style, this book offers solutions using a recipe-based approach. Each recipe contains step-by-step instructions followed by an analysis of what was done in each task and other useful information. The cookbook approach means you can dive into whatever recipes you want in no particular order. The book provides tips and tricks to the most common problems and scenarios faced in Facebook Application Development. This book is written for Facebook developers ranging from novice to expert. It uses PHP, HTML and jQuery, the most commonly used platforms, to build applications in Facebook.
Facebook Cookbook
by Jay GoldmanWant to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
The Facebook Effect
by David KirkpatrickIN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects--even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
The Facebook Effect
by David KirkpatrickIN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.