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E-Mail Marketing For Dummies
by ArnoldUpdated to reflect the hottest new trends, technologies, and strategies!Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.Helps you map out an e-mail marketing strategy with reachable objectivesSimplifies the process of list-building, message-creation, and results-trackingOffers legal guidance, so you stay compliant with anti-spam lawsShows you how to deliver your message and incorporate social mediaExplains how to track and interpret resultsIncludes the top ten things you should not put in your messages, and much moreGet more out of your e-mail marketing campaigns with this easy-to-follow guide.
E-Mail Marketing For Dummies
by John ArnoldUpdated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
E-Mail-Marketing kompakt: E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
by Ralf T. KreutzerDieses Buch zeigt, dass E-Mail-Marketing für die Unternehmenskommunikation unverzichtbar ist und bleibt. Es gibt über vier Milliarden E-Mail-Accounts, aber „nur“ knapp drei Milliarden Facebook-Nutzer. Schon allein durch diese Zahlen wird die Relevanz des E-Mail-Marketings deutlich. Durch E-Mail-Marketing kann und darf unmittelbar verkauft werden. Und Erfolge lassen sich leicht feststellen. Aber wie sollte das E-Mail-Marketing heute ausgestaltet werden? Welche Erfolgsfaktoren sind zu berücksichtigen? Wie sind E-Mails und E-Newsletter zu gestalten, um eine möglichst hohe Wirkung zu entfalten? Und anhand welcher KPIs kann der Erfolg gemessen werden? In diesem Werk werden alle zentralen Fragen zum E-Mail-Marketing kompetent beantwortet.In der 2. Auflage wurden alle Kapitel vollständig überarbeitet. Dabei sind neue Erkenntnisse zur Wirkung des E-Mail-Marketings eingeflossen. Zudem wird ein Konzept vorgestellt, mit dem die Verkaufsleistung von E-Mails und E-Newslettern signifikant gesteigert werden kann.Der InhaltKennzeichnung des E-Mail-MarketingsGewinnung und Nutzung von E-Mail-AdressenGestaltung von E-Mail- und E-Newsletter-KampagnenControlling des E-Mail-Marketings
E-Mail-Marketing kompakt: E-mail-adressen Gewinnen, Kampagnen Entwickeln Und Kontrollieren, Die Passende Software Finden
by Ralf T. KreutzerDieses Buch zeigt, dass E-Mail-Marketing für die Unternehmenskommunikation unverzichtbar ist und bleibt. Es gibt über fünf Milliarden E-Mail-Accounts, aber "nur" zwei Milliarden Facebook-Nutzer! Schon allein durch diese Zahlen wird die Relevanz des E-Mail-Marketings deutlich. Durch E-Mail-Marketing kann und darf unmittelbar verkauft werden. Und Erfolge lassen sich leicht feststellen. Aber wie sollte das E-Mail-Marketing heute ausgestaltet werden? Welche Erfolgsfaktoren sind zu berücksichtigen? Wie sind E-Mails und E-Newsletter zu gestalten, um eine möglichst hohe Wirkung zu entfalten? Und anhand welcher KPIs kann der Erfolg gemessen werden? In diesem Werk werden alle zentralen Fragen zum E-Mail-Marketing kompetent beantwortet.
E-Mail: A True Book
by Larry Dane BrimnerCompletely redesigned for today's young, investigative reader, True Books are an indispensable addition to any collection. Each book guides the reader through the facts that nurture their need to know. The new, dynamic True Book design features: -- an inviting and interactive page format, -- a readable and attractive typeface, -- large, bold, and brilliant full-color photographs. The True Books series takes the young reader beyond the standard, fact-filled text by adding avenues for further discovery. Each book includes a variety of sidebars, highlighting extra facts that will fascinate children. In the Important Words section, young readers will find a glossary of words that will both challenge and expand their vocabulary. Each book includes a To Find Out More section, where every curious reader can find a list of related books to read and organizations to contact. True Books also point readers to the vast electronic universe of information on the Internet. Each book will list: -- e-mail addresses to help the reader contact individuals and organizations, -- appropriate newsgroups and mailing lists, -- FTP sites to download fun and useful software.
E-Man
by Gunter DueckDie Haupteigenschaften des in der Wirtschaft "ausschlaggebenden" Menschen werden sich ändern. Wir verlassen die "Bauerngesellschaft" der ruhigen, pflichttreuen Menschen, die Tradition, Erfahrung und Orndung herrschen lassen (Old Economy). die neue Zeit "kämpft" mit neuen Geschäftsmodellen und immer schnelleren Technologiezyklen um die Milliarden, die der Erste im Markt erringen kann. Keine Zeit mehr für Erfahrung & Co. Wie wird das sein - in E-Man's World? Besser? Mit 40 Millionär oder Burnout? Wie lange tobt der Umbruch? E-Man muss vor allem kreativ, proaktiv, authentisch, erneuerungs- und risikofähig sein, voller Verrtrauen im stärksten Wandel. Ein Bericht aus der Turbulenzzone des Managements und des Innermenschlichen. Wie gewohnt spannend, provokativ, streitbar und leidenschaftlich subjektiv! Die dritte Auflage wurde um ein Nachwort des Autors ergänzt.
E-Marketing (Eighth Edition): International Edition
by Raymond D. Frost Judy Strauss Alexa Fox<p>E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". <p>This updated edition connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. <p>‘Success stories’, ‘trend impact’, and ‘let’s get technical’ boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.</p>
E-Moderating: The Key to Online Teaching and Learning (Open And Distance Learning Ser.)
by Gilly SalmonProfessor Gilly Salmon has achieved continuity and illumination of the seminal five stage model, together with new research-based developments, in her much-awaited third edition of E-Moderating – the most quoted and successful guide for e-learning practitioners. Never content to offer superficial revisions or simple "solutions" against the pace of technological advances, the expanding interest and requirements for online learning, and the changes they have wrought, E-Moderating, Third Edition offers a richness of applied topics that will directly impact learners and teachers of all kinds. The book is carefully crafted and supported with evidence, examples, and resources for practical guidelines, making it potentially transformational for all practitioners. E-Moderating, Third Edition includes: updates of literature, key terms, case studies and projects fresh examples of the use of the five stage model around the world, at different levels of education and across disciplines guidelines for moderating for podcasting and virtual worlds illustrations from the latest All Things in Moderation development programmes (www.atimod.com) new resources for practitioners a companion website: www.e-moderating.com.
E-Research: Transformation in Scholarly Practice (Routledge Advances in Research Methods)
by Nicholas W. JankowskiNo less than a revolutionary transformation of the research enterprise is underway. This transformation extends beyond the natural sciences, where 'e-research' has become the modus operandi, and is penetrating the social sciences and humanities, sometimes with differences in accent and label. Many suggest that the very essence of scholarship in these areas is changing. The everyday procedures and practices of traditional forms of scholarship are affected by these and other features of e-research. This volume, which features renowned scholars from across the globe who are active in the social sciences and humanities, provides critical reflection on the overall emergence of e-research, particularly on its adoption and adaptation by the social sciences and humanities.
E-Serials Collection Management: Transitions, Trends, and Technicalities
by Jim Cole Wayne Jones David C FowlerLearn how information professionals are addressing the electronic resource issues being faced in their own libraries and around the world! This informative volume gives you an up-close look at the increasingly important role that electronic serials play in the overall library collection, today and in the future. It addresses many of the themes, problems, and questions raised by this fast-evolving medium, including e-journal publishing issues, troubleshooting, and accreditation issues, as well as e-reserves, e-books, and more. In E-Serials Collection Management: Transitions, Trends, and Technicalities, library professionals from the United States, Canada, United Kingdom, and Australia discuss these issues, the problems they have faced, and the solutions they have developed for them. From the editor: It is my belief that e-serials will continue to emerge as the key players in the library world, as the physical library gradually and inexorably gives way to the virtual library. As e-journals insinuate themselves throughout the infrastructures of libraries and expand their reach globally, the issues addressed in this book are becoming of concern to all librarians, not just the electronic resources and information technology specialists. Librarians all over the world are struggling with how to manage electronic serials and the issues associated with them. In this book, readers will see how library professionals just like themselves deal with electronic journals, their transitions, trends, and technicalities. With helpful graphs, figures, and charts making the information in the book easily accessible and understandable, E-Serials Collection Management: Transitions, Trends, and Technicalities will increase your understanding of: the interrelationship between pricing, licensing, technological aspects, and proximity to publishers and librariesfrom the point of view of a leading global subscription agent the benefits and pitfalls of using vendors/publishers, third-party providers, and subscription agents for electronic journal services how information professionals are currently developing and cataloging online materialswith a survey of 70 libraries! the IP ranges vs. passwords conundrum the advantages of joining a consortium to make journals available to users at a lower cost to your library how to determine the amount of usage your electronic products are getting claiming and troubleshooting e-journalswith a fascinating case study from UCLA's biomedical library how to efficiently handle electronic articles destined for a reserve collection how to select an e-book model that will satisfy your users and your staff open-access systems and softwareand what they mean to your institution regional accreditation for e-serials using a database-driven approach to manage e-resources and more!
E-Sport: Status quo und Entwicklungspotenziale
by Markus Breuer Daniel GörlichDieses Fachbuch bietet einen umfassenden und vielseitigen Überblick über Aspekte des elektronischen Sports (E-Sport). Renommierte Vertreter aus Wissenschaft, Sport und Wirtschaft vermitteln die Perspektiven unterschiedlicher Stakeholder wie verschiedener Sportorganisationen (Breitensportvereine, Verbände, Profi-Clubs), aktiver E-Sportler und der Games-Branche. E-Sport gehört zu den im Sport und in der Games-Branche am kontroversesten diskutierten Themen: Ist E-Sport Sport? Sollte er von der Politik gefördert werden? Sollte er olympisch werden? Dieses Buch leistet einen wichtigen Beitrag zu einem tieferen Verständnis des Themas, denn die Fragen nach dem Status des E-Sports sind schon längst keine rein akademischen oder politischen Fragen mehr, sondern betreffen ganz real und tagtäglich Millionen von Spielern und E-Sportlern ebenso wie hunderte Vereine und Unternehmen.Für die zweite Auflage wurde das Buch komplett überarbeitet, aktualisiert und um ein neues Kapitel zum Sexismus und zur Rolle der Geschlechter im E-Sport ergänzt.
E-Sportler Werden für Dummies Junior (Für Dummies)
by Philip Brulke Marc HelbigIn diesem Buch erfährst du, wie aus "Daddeln" und "Zocken" professioneller E-Sport wird: Welches Spiel, welcher Titel passt zu dir? Wie und wann solltest du trainieren? Wie gehst du mit Niederlagen um? Was kannst du aus Fehlern lernen? Außerdem erfährst du, dass es neben dem Job als Spieler noch weitere Berufe im E-Sport gibt und wie du dich auf diese vorbereiten kannst. Und auch wenn du den E-Sport nicht als Profi betreiben und auch nicht in diesem Bereich arbeiten willst, wirst du beim Spielen einfach besser werden. Denn auch Hobbysportler wollen doch gewinnen, oder? Bestens geeignet für Kinder und Jugendliche ab 10 Jahren.
E-Sports-Management: Eine Einführung in die digitale Welt des Sports
by Anna Löchner Eva LindnerDas Thema E-Sports ist ein Phänomen des digitalen Zeitalters und hat sich mittlerweile zum Gesellschaftsphänomen des 21. Jahrhunderts entwickelt. Früher noch als Nischenmarkt belächelt, dominieren Video- und Onlinespiele mittlerweile die internationale Unterhaltungsbranche und E-Sports-Events füllen heute Stadien und locken Millionen von Menschen vor den Live-Stream. Mit Preisgeldern in Millionenhöhe, einem steigenden Interesse von Sponsoren und Investoren und einer zunehmenden Spieleranzahl hat sich der E-Sport zu einem gewaltigen Ökosystem mit einer Vielzahl von Stakeholdern entwickelt.Das vorliegende Herausgeberwerk beschäftigt sich mit einzelnen Bereichen des E-Sports-Managements und zeigt verschiedene Facetten auf. Durch die Verbindung von Wissenschaft und Praxis erhalten Stakeholder der E-Sports-Branche einen Überblick über die aktuellen Themen und Herausforderungen im E-Sports-Ökosystem.
E-Technologies: 7th International Conference, MCETECH 2017, Ottawa, ON, Canada, May 17-19, 2017, Proceedings (Lecture Notes in Business Information Processing #289)
by Esma Aïmeur, Umar Ruhi and Michael WeissThis book constitutes the refereed proceedings of the 7th International Conference on E-Technologies, MCETECH 2017, held in Ottawa, ON, Canada, in May 2017. This year’s conference drew special attention to the ever-increasing role of the Internet of Things (IoT); and the contributions span a variety of application domains such as e-Commerce, e-Health, e-Learning, and e-Justice, comprising research from models and architectures, methodology proposals, prototype implementations, and empirical validation of theoretical models. The 19 papers presented were carefully reviewed and selected from 48 submissions. They were organized in topical sections named: pervasive computing and smart applications; security, privacy and trust; process modeling and adaptation; data analytics and machine learning; and e-health and e-commerce.
E-Voting and Identity
by Rolf Haenni Reto E. Koenig Douglas WikströmThis book constitutes the thoroughly refereed conference proceedings of the 5th International Conference on E-Voting and Identity, VoteID 2015, held in Bern, Switzerland, in September 2015. The 10 revised full papers presented, including one keynote and three invited talks, were carefully selected from 26 submissions. The papers deal with real-world electronic systems; advanced voting protocols; document analysis, machine-checked reasoning, e-voting system in court.
E-business Implementation: A Guide To Web Services, Eai, Bpi, E-commerce, Content Management, Portals, And Supporting Technologies (Computer Weekly Professional Ser.)
by Dougal Watt'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts:* Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects.* Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.
E-learning with Camtasia Studio
by David B. DemyanIf you want to educate people using video learning techniques, this book is for you. Whether you are a teacher, a designer, or corporate learning staff and intend to deliver knowledge through videos, the exercises will benefit you, teaching the indispensable skills to produce and deliver effective educational content. No previous knowledge of Camtasia Studio or video production is required.
E-mail Selling Techniques That Really Work
by Stephan SchiffmanIf you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.
E-mail and Behavioral Changes: Uses and Misuses of Electronic Communications
by Fernando LagranaThis book is a study of the causes of spam, the behaviors associated to the generation of and the exposure to spam, as well as the protection strategies. The new behaviors associated to electronic communications are identified and commented. Have you ever felt overwhelmed by the number of e-mail and textual messages in your inbox, be it on your laptop, your Smartphone or your PC? This book should help you in finding a wealth of answers, tools and tactics to better surf the ICT wave in the professional environment, and develop proper protection strategies to mitigate your exposure to spam in any form.
E-marketing
by Raymond D. Frost Judy StraussFor courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features:-Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material.-Learning objectives set the pace and the goals for the material in each chapter.-Best practices from real companies tell success stories, including new examples of firms doing it right.-Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others.-Chapter summaries help readers review and refresh the material covered.-Key terms are identified in bold text within the chapter to alert readers to their importance.-Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter.-Web activities at the end of each chapter help readers become further involved in the content.-This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years.-Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities
E-schooling: Global Messages from a Small Island
by John Anderson Roger AustinE-schooling: Global Messages from a Small Island looks at how an entire school system is starting to transform learning through ICT. It is based on an evaluation of ICT work in a wide range of schools in Northern Ireland and askes what it takes to change learning through technology in what we call 'e-schooling'. The book sets analyzes and suggests answers to two key questions: can the intervention of government and the forging of strategic alliances with providers of education and of technology bring about systemic change? without radical reform of curriculum, assessment and learning are computers any more than a frill? The authors, an education technology strategist and inspector, and a teacher education specialist, map out the complexities for those involved in teaching, training and evaluating in what is probably one of the most far reaching changes to education ever seen. This book puts the spotlight on the costs and benefits of e-schooling and asks some hard-hitting questions of those involved in educating young people in schools at the start of the twenty-first century.
E-tivities: The Key to Active Online Learning
by Gilly SalmonThe world of learning and teaching is at a watershed; confronted by challenges to previous educational models. One learning future lies in impactful, purposeful, active online activities, or ‘e-tivities’, that keep learners engaged, motivated, and participating. Grounded in the author’s action research, E-tivities, 2nd Edition assuredly illustrates how technologies shape and enhance learning and teaching journeys. In this highly practical book, Gilly Salmon maintains her exceptional reputation, delivering another powerful guide for academics, teaching professionals, trainers, designers and developers in all disciplines. This popular text has been comprehensively updated; addressing key technological changes since 2002, offering fresh case studies and ‘Carpe Diem’ - a unique approach to learning design workshops. Readers will find E-tivities, 2nd Edition a wonderful resource on its own or as a companion to the author’s bestselling e-Moderating, 3rd Edition. Find e-tivities on the web at e-tivities.com or connect at gillysalmon.com
E-topia: Urban Life, Jim--But Not As We Know It
by William J. MitchellThe global digital network is not just a delivery system for email, Web pages, and digital television. It is a whole new urban infrastructure--one that will change the forms of our cities as dramatically as railroads, highways, electric power supply, and telephone networks did in the past. Picking up where his best-selling City of Bits left off, Mitchell argues that we must extend the definitions of architecture and urban design to encompass virtual places as well as physical ones, and interconnection by means of telecommunication links as well as by pedestrian circulation and mechanized transportation systems. He proposes strategies for the creation of cities that not only will be sustainable but will make economic, social, and cultural sense in an electronically interconnected and global world. The new settlement patterns of the twenty-first century will be characterized by live/work dwellings, 24-hour pedestrian-scale neighborhoods rich in social relationships, and vigorous local community life, complemented by far-flung configurations of electronic meeting places and decentralized production, marketing, and distribution systems. Neither digiphile nor digiphobe, Mitchell advocates the creation of e-topias--cities that work smarter, not harder.
EAI 3rd International Conference on Smart Technologies and Innovation Management: MTYMEX 2024 (EAI/Springer Innovations in Communication and Computing)
by Yousef Farhaoui Mukesh Prasad Hamed Taherdoost Mitra Madanchian Seyed Reza Shahamiri Tuan-Vinh LeThis book presents the proceedings of 4th EAI International Conference on Smart Technology (MTYMEX), which took place March 28-29, 2024, Vancouver, B.C., Canada. MTYMEX is an international conference aimed at demonstrating the potential of new applications for the Internet in the future. The authors offer perspectives on research on smart technologies in society, including the results of research projects on virtual reality, block chain, artificial intelligence, and smart cities. The book offers examples of applications with smart technologies in different knowledge areas. The conference brings together the academic, research and private sectors working on applications and smart devices for e-health and smart cities.
EAI International Conference on Big Data Innovation for Sustainable Cognitive Computing: BDCC 2018 (EAI/Springer Innovations in Communication and Computing)
by Chow Chee Onn Anandakumar Haldorai Arulmurugan Ramu Sudha MohanramThis proceeding features papers discussing big data innovation for sustainable cognitive computing. The papers feature detail on cognitive computing and its self-learning systems that use data mining, pattern recognition and natural language processing (NLP) to mirror the way the human brain works. This international conference focuses on cognitive computing technologies, from knowledge representation techniques and natural language processing algorithms to dynamic learning approaches. Topics covered include Data Science for Cognitive Analysis, Real-Time Ubiquitous Data Science, Platform for Privacy Preserving Data Science, and Internet-Based Cognitive Platform. The EAI International Conference on Big Data Innovation for Sustainable Cognitive Computing (BDCC 2018), took place on 13 – 15 December 2018 in Coimbatore, India.