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Industry 4.0, China 2025, IoT: The Hype Around the World of Automation
by Wolfgang BabelThe book gives an overview about automation technology over the last 50 years, based on my own experiences. It is a good summery for automation since 1970 for all who want to know about the context of automation developments and their standards. It is a fundamental summery and enables the reader to get experience in the complex field of automation.In detail the question is arised, whether Industry 4.0, China 2025, IoT, AI are a revolution or more an evolution of timewise established availbale technologies in HW, SW and algorithms. Is the hype about Industry 4.0 justified or not?In that context a timelline since 1970 ist shown for AI, ANN, essential milestones in automation, e.g OSI-model, automation pyramid, standards for bus systems, main SW-languages, robots, AI, ANN, pattern recognittion, Ethernet, the 12 most important international field busses, their main features and characterisitcs, foundation of committees, harmonization and standardization efforts, OPC UA and cloud computing, field devices, PLCs, SCADA, MES, ERP and automation history. All that history is seen in the context of µ-controller, DSP (Digital signal processor), FPGAs (Field Programmable Gate Arrays), ASICs (Application-Specific Integrated Circuit) , Chip on Board. It is include the HW-history, from Intel 8080 to octuple multicore processors. In the same way it is shown the history of field device out from laboratory into the field with all difficulties and benefits of that transition. The issues are summerized in a pyramid of complexity. Requirements for robustness and safety are shown for field devices. In the same way it is shown the development of mainframes, workstations and PC’s. SAP a leading ERP System is explained in mor detail. Specially it is figured out how SAP works and what has to be considered in working with such kind of system. The differences between MES- and ERP-systems are discussed, specially also for future combined SAP/MES systems. Explained are the problems of middlesized companies (SMEs) in dealing with Industry 4.0 and automation. Further examples are given and discussed for automized quality control in automotvie, PCB-handling, CIGS (Solar cell)-production. Also shown is the upgrade for older products and make them ready for automation standards. In detail the history oft he modern robotics is shown for the automotive industry. In summery also is figured out the Industry 5.0 which is just coming up more and more.
Industry 4.0: Challenges, Trends, and Solutions in Management and Engineering (Manufacturing Design and Technology)
by J. Paulo Davim Carolina MachadoIndustry 4.0 is a challenge for today’s businesses. It’s a concept that encompasses the technological innovations of automation, control, and information technology, as it’s applied to manufacturing processes. It’s a new topic that recently emerged in academia and industry, with few books that target both management and engineering. This book will cover the new advances and the way to manage competitive organizations. The chapters will include terms of theory, evidence, and/or methodology, and significantly advance social scientific research. This book: Focuses on the latest and most recent research findings occurring on the topic of Industry 4.0 Presents the ways companies around the world are facing today's technological challenges Assists researchers and practitioners in selecting the correct options and strategies to manage competitive organizations Provides recent advances in international studies Encompasses the main technological innovations in the fields of automation, control, and information technology applied to the manufacturing processes Industry 4.0: Challenges, Trends, and Solutions in Manangment and Engineering is designed to increase the knowledge and effectiveness of all managers and engineers in all organizations and activity sectors Carolina Machado has been teaching in the Human Resources Management subjects since 1989 at University of Minho, Portugal. She has been an associate professor since 2004, with experience and research interest areas in the field of Human Resource Management, International Human Resource Management, Human Resource Management in SMEs, Training and Development, Emotional Intelligence, Management Change, Knowledge Management, and Management/HRM in the Digital Age. She is head of the Department of Management and head of the Human Resources Management Work Group at University of Minho, as well as chief editor of the International Journal of Applied Management Sciences and Engineering (IJAMSE). J. Paulo Davim is a professor at the Department of Mechanical Engineering of the University of Aveiro, Portugal. He has more than 30 years of teaching and research experience in Manufacturing, Materials, Mechanical, and Industrial Engineering, with special emphasis in Machining & Tribology. He has also interest in Management, Engineering Education, and Higher Education for Sustainability. He has worked as evaluator of projects for ERC (European Research Council) and other international research agencies.
Industry 4.0: Developments towards the Fourth Industrial Revolution (SpringerBriefs in Applied Sciences and Technology)
by J. Paulo Davim Kaushik Kumar Divya ZindaniThis book provides an overview of the burgeoning next generation of industry- Industry 4.0, which promises to increase flexibility in manufacturing in tandem with mass communication, improved productivity and better quality. This volume provides a comprehensive and holistic overview of intelligent manufacturing, process planning, assessment of product development opportunities, aspects of risk management, education and qualification requirements, socio-technical considerations and the sustainability of business models. This volume will be of interest to engineers, entrepreneurs, academics and students working in these fields.
Industry 4.0: Industrial Revolution of the 21st Century (Studies in Systems, Decision and Control #169)
by Elena G. Popkova Yulia V. Ragulina Aleksei V. BogovizThis book addresses a wide range of issues relating to the theoretical substantiation of the necessity of Industry 4.0, the development of the methodological tools for its analysis and evaluation, and practical solutions for effectively managing this process. It particularly focuses on solving the problem of optimizing the development of Industry 4.0 in the context of knowledge economy formation. The book presents the authors’ approach to studying the process of Industry 4.0 formation in connection with knowledge economy, and approach that allows the process to be studied in connection with the existing socio-economic and technological conditions. As a result, the conclusions and recommendations could be applied to modern economic systems and do not require any further elaboration. The presented research is based on modern economic theory scientific and methodological tools, including the tools of the theory of economic cycles, the theory of games, and the institutional economic theory. Raising awareness of the problem of Industry 4.0 formation, the book is of interest to a wide audience, including not only specialists and experts with a detailed knowledge of the topic, but also scholars, lecturers, and undergraduates of various fields of economics.
Industry 4.0: Technologies, Applications, and Challenges (Emerging Trends in Mechatronics)
by Aydin Azizi Reza Vatankhah BarenjiThis book presents Industry 4.0 enabler technologies and tools. It also highlights some of the existing empirical applications in the context of manufacturing. The book elucidates innovative thematic concepts of Industry 4.0 and its perspectives. It establishes routes to empirically utilize Industry 4.0 standards for manufacturing companies. The book can be used as a reference for professionals/engineers, researchers, and students.
Industry 5.0 and Emerging Technologies: Transformation Through Technology and Innovations (Studies in Systems, Decision and Control #565)
by Rohit Bansal Aziza Chakir Mohamed AzzouaziThe book aims to provide up-to-date research on the emerging technologies and applications in Industry 5.0, challenges and emerging trends in Industry 5.0 and the role of Industry 5.0 in sustainable economy. Industry 5.0 is a new production model where the focus lies in the interaction between humans and machines. Industry 5.0 takes the next step, which involves leveraging the collaboration between increasingly powerful and accurate machinery and the unique creative potential of the human being. Industry 5.0 is characterized by going beyond producing goods and services for profit. It shifts the focus from the shareholder value to stakeholder value and reinforces the role and the contribution of industry to society. Industry 5.0 is the future and already an emerging trend: the interaction and collaboration between man and machine. It places the well being of the worker at the center of the production process and uses new technologies to provide prosperity beyond jobs and growth while respecting the production limits of the planet. It complements the existing "Industry 4.0" approach by specifically putting research and innovation at the service of the transition to a sustainable, human-centric and resilient European industry. Industry 5.0 brings benefits for industry, for workers and for society. But making Industry 5.0 a reality is not just a nice thing to do. Industries must adapt, evolve and embrace the green and digital transitions to continue to be competitive and remain engines of prosperity. Industries must play an active role in providing solutions to challenges in society including the preservation of resources, climate change and social stability.
Industry 5.0 for Smart Healthcare Technologies: Utilizing Artificial Intelligence, Internet of Medical Things and Blockchain (ISSN)
by Sherin Zafar S. N. Kumar A. Ahilan Gulsun Kurubacak CakirIn this book, the role of Artificial Intelligence (AI), Internet of Things (IoT) and Blockchain in smart healthcare is explained through a detailed study of Artificial Neural Network, Fuzzy Set Theory, Intuitionistic Fuzzy Set, Machine Learning and Big Data technology.Industry 5.0 for Smart Healthcare Technologies: Utilizing Artificial Intelligence, Internet of Medical Things and Blockchain focuses on interesting applications of AI, promising advancements in IoT and important findings in Blockchain technology. When applied to smart healthcare technologies, Industry 5.0 offers numerous benefits that can revolutionize the healthcare industry. This book provides readers with insights and tools for enhanced patient care, remote patient monitoring, predictive analytics and early intervention of diseases, seamless data sharing and interoperability, telemedicine and virtual care, and a safer and more secure healthcare ecosystem. The authors examine novel computational algorithms for the processing of medical images, as well as novel algorithms for the processing of biosignals in detection of diseases. This book also explores systems for processing physiological parameters and discusses applications of AI techniques in the broader healthcare industry. The authors also investigate the importance of Augment Reality/Virtual Relatity (AR/VR) in the healthcare sector and examine the futuristic applications of Industry 5.0 in the healthcare sector.This book is intended for researchers and professionals working in interdisciplinary fields of computer engineering/science and healthcare. It will provide them with the tools to enhance diagnostics, optimize treatment plans, and empower patients to actively participate in their healthcare journey.
Industry 5.0: Concepts and Strategies for Digital Transformation (Sustainable Manufacturing Technologies)
by Rajeev Rathi Mahender Singh Kaswan Garza-Reyes, Jose ArturoIndustry 5.0 is a new paradigm aiming to address social and environmental sustainability in future industries. This book explores various models and execution frameworks across different sectors, enabling organizations to stay competitive by integrating digital technologies with human creativity. It is a resource for smart manufacturing and service organizations, offering insights and strategies for next generation industrial practices. Industry 5.0: Concepts and Strategies for Digital Transformation offers a comprehensive toolkit designed to enhance organizational sustainability within the Industry 5.0 landscape. This resource provides in-depth insights for practitioners and researchers, presenting a range of implementation frameworks to improve sustainability practices across industries. The book explores the key drivers and technological advancements driving Industry 5.0 while also addressing the unique barriers faced by different industrial sectors in adopting this transformative approach. This book provides practitioners and industry leaders with the tools to effectively address contemporary challenges associated with product life cycles and societal impacts. It also helps organizations enhance their resilience to achieve the objectives outlined in the Paris Agreement and COP 28. Furthermore, it assists policymakers and government agencies in formulating emission control policies and mitigation strategies.
Industry 5.0: Creative and Innovative Organizations
by Carolina Feliciana Machado João Paulo DavimThis book brings together chapters from leading world experts that signpost the way forward for industry and commerce in the coming decade, as we emerge from the Covid emergency to a new era of challenges and opportunities. It has the following aims, to: - Keep at the forefront of innovative theories and strategies relate with industry 5.0, both on an international and transnational level.- Develop and improve our knowledge about industry 5.0 implications in sustainable and competitive organizations.- Communicate and share knowledge and experience in industry 5.0. The book will be of interest to all those concerned with the development of industry and its relationship to commerce and human development.
Industry 5.0: Key Technologies and Drivers
by Abhishek Hazra Indranil Sarkar Poonam MauryaThis edited book aims to comprehensively examine the current research trend, state-of-the-art IoT applications, deployment issues, potential challenges, and future research scopes related to Industry 5.0 and Industry 5.0-enabled technologies such as Blockchain, edge computing, 5G, and cloud computing. The book aims to provide a thorough understanding of the application specifications and related issues of IoT in the fields of healthcare 5.0, predictive maintenance, sustainable cities, and transportation systems. Readers of the book will gain valuable insights into applying the concepts to real-world applications and will be introduced to the latest tools, software, and simulations available for experimenting with Industry 5.0 and ideas about diverse IIoT data analysis. The book will also provide valuable insights into the use of AI tools and algorithms for designing intelligent systems to tackle Industry 5.0 issues. It is of great value to readers interested in understanding the integration of Blockchain, edge computing, 5G, and its sister technologies with IIoT and the research scope to solve Industry 5.0 issues.
Industry 6.0: Technology, Practices, Challenges, and Applications (Future Generation Information Systems)
by C Kishor Kumar Reddy, Srinath Doss, Lavanya Pamulaparty, Kari Lippert, and Ruchi DoshiWhat are the means to create a paradigm shift from conventional to intelligent companies? Industry 6.0: Technology, Practices, Challenges and Applications shows how integrating Industry 6.0 technology with data creates a framework for that shift. The book discusses the limitations, pitfalls, and open research questions in Industry 6.0, as well as the most recent advances, architectures, frameworks, applications, and novel practices, methods, and techniques. These are vital for resolving intelligent Internet of Things issues. There is a special focus on sustainable growth, humanization and environmentally friendly intelligent system applications, and an emphasis on the latest innovations in intelligent systems in classical machine learning, deep learning, Internet of Things (IoT), Industrial Internet of Things (IIoT), blockchain, knowledge representation, knowledge management, big data, and natural language processing (NLP).Features: Presents the latest trends in the fields of intelligent systems, machine intelligence, deep learning, and Industrial Internet of Things for smart environments. Discusses securing the mobile ad hoc network (MANET) by detecting the Intrusions using CSO and XGBoost model. Highlights the methods of smart things in collaborative autonomous fleets and platforms for integrating applications across different business and industry domains. Focuses on intelligent process manufacturing, automation using robotics, development of robotic appliances, and smart manufacturing. Covers data-driven agriculture, crop disease prediction, drip irrigation systems, pesticide and fertilizer sprinkling using the Industrial Internet of Things, and water estimation systems. With many contemporary articles from both scientists and practitioners working in many fields where intelligent systems and the IIoT can break new ground, the text is assembled to aim at a readership that includes researchers, statisticians, practitioners, scientists, and developers.
Industry Innovation in the Era of Artificial Intelligence: The AI Compass (CRC Press Women in AI Series)
by Xiaomei WangThis book explores the multifaceted nature of AI implementation in modern business strategy, focusing on its present and future impact on various sectors. The book will spark fresh thinking and provide a driving force for global industrial innovation. Author Xiaomei Wang, Founder and CEO of PathoAI, former Global Leader of Big Data and Analytics at IBM, as well as General Manager of IBM Growth Markets Unit Big Data Centers, draws on over 20 years of experience in data analytics and AI to offer unique insights and a rich collection of compelling industry case studies.Designed for business leaders, tech enthusiasts, and policymakers alike, this book is not just a manual for understanding AI, but a road map for harnessing its potential. By offering a blend of theoretical insight and practical guidance, this book empowers readers to embrace AI as a catalyst for innovation and sustainable growth in their respective fields.
Industry of Anonymity: Inside the Business of Cybercrime
by Jonathan LusthausJonathan Lusthaus lifts the veil on cybercriminals in the most extensive account yet of the lives they lead and the vast international industry they have created. Having traveled to hotspots around the world to meet with hundreds of law enforcement agents, security gurus, hackers, and criminals, he charts how this industry based on anonymity works.
Inequity in The Technopolis: Race, Class, Gender, and the Digital Divide in Austin
by Joseph StraubhaarOver the past few decades, Austin, Texas, has made a concerted effort to develop into a “technopolis,” becoming home to companies such as Dell and numerous start-ups in the 1990s. It has been a model for other cities across the nation that wish to become high-tech centers while still retaining the livability to attract residents. Nevertheless, this expansion and boom left poorer residents behind, many of them African American or Latino, despite local and federal efforts to increase lower-income and minority access to technology. This book was born of a ten-year longitudinal study of the digital divide in Austin—a study that gradually evolved into a broader inquiry into Austin’s history as a segregated city, its turn toward becoming a technopolis, what the city and various groups did to address the digital divide, and how the most disadvantaged groups and individuals were affected by those programs. The editors examine the impact of national and statewide digital inclusion programs created in the 1990s, as well as what happened when those programs were gradually cut back by conservative administrations after 2000. They also examine how the city of Austin persisted in its own efforts for digital inclusion by working with its public libraries and a number of local nonprofits, and the positive impact those programs had.
Inevitable Knowledge (SpringerBriefs in Computer Science)
by Janos J. SarboThe Holy Grail of AI is artificial generative intelligence, a computer that can think human-like. However, human thinking is qualitatively more complex than computer calculations. So, the ultimate goal of AI cannot be achieved. Not quite. This book shows that a model of human-like, meaningful processing can be introduced based on a theory of cognition (how human processing can be abstracted in a series of events), semiotics (what signs are and what kind of distinctions can be communicated by signs), and computer science (how all this can be realized as a procedure). The emerging model offers a solution to the problem of artificial intelligence, not by itself, but in collaboration with the human agent by augmenting its intelligence. But there is more to it than that. Because of the fundamental nature of signs, the semiotic concept of meaning can be transformative for AI research. The book comprehensively covers several applications, including language processing, analyzing integrative negation processes, and solving mathematical problems. It delves into the intricate characteristics of the meaningful processing problem and the fascinating journey that led to its solution. The book provides insight into the historical background of the problem and the solution, enriching the reader’s understanding and engagement. The text is self-contained. All necessary technical terms are explained.
Infectious Disease Informatics and Biosurveillance
by Daniel Zeng Hsinchun Chen Mark Thurmond Carlos Castillo-Chavez William B. LoberThis book on Infectious Disease Informatics (IDI) and biosurveillance is intended to provide an integrated view of the current state of the art, identify technical and policy challenges and opportunities, and promote cross-disciplinary research that takes advantage of novel methodology and what we have learned from innovative applications. This book also fills a systemic gap in the literature by emphasizing informatics driven perspectives (e.g., information system design, data standards, computational aspects of biosurveillance algorithms, and system evaluation). Finally, this book attempts to reach policy makers and practitioners through the clear and effective communication of recent research findings in the context of case studies in IDI and biosurveillance, providing "hands-on" in-depth opportunities to practitioners to increase their understanding of value, applicability, and limitations of technical solutions. This book collects the state of the art research and modern perspectives of distinguished individuals and research groups on cutting-edge IDI technical and policy research and its application in biosurveillance. The contributed chapters are grouped into three units. Unit I provides an overview of recent biosurveillance research while highlighting the relevant legal and policy structures in the context of IDI and biosurveillance ongoing activities. It also identifies IDI data sources while addressing information collection, sharing, and dissemination issues as well as ethical considerations. Unit II contains survey chapters on the types of surveillance methods used to analyze IDI data in the context of public health and bioterrorism. Specific computational techniques covered include: text mining, time series analysis, multiple data streams methods, ensembles of surveillance methods, spatial analysis and visualization, social network analysis, and agent-based simulation. Unit III examines IT and decision support for public health event response and bio-defense. Practical lessons learned in developing public health and biosurveillance systems, technology adoption, and syndromic surveillance for large events are discussed. The goal of this book is to provide an understandable interdisciplinary IDI and biosurveillance reference either used as a standalone textbook or reference for students, researchers, and practitioners in public health, veterinary medicine, biostatistics, information systems, computer science, and public administration and policy.
Infectious Disease Informatics: Syndromic Surveillance for Public Health and Bio-Defense (Integrated Series in Information Systems #21)
by Daniel Zeng Hsinchun Chen Ping YanComputer-based infectious disease surveillance systems are capable of real-time or near real-time detection of serious illnesses and potential bioterrorism agent exposures and represent a major step forward in disease surveillance. Infectious Disease Informatics: Syndromic Surveillance for Public Health and Bio-Defense is an in-depth monograph that analyzes and evaluates the outbreak modeling and detection capabilities of existing surveillance systems under a unified framework, and presents the first book-length coverage of the subject from an informatics-driven perspective. Individual chapters consider the state of the art, including the facilitation of data collection, sharing and transmission; a focus on various outbreak detection methods; data visualization and information dissemination issues; and system assessment and other policy issues. Eight chapters then report on several real-world case studies, summarizing and comparing eight syndromic surveillance systems, including those that have been adopted by many public health agencies (e.g., RODS and BioSense). The book concludes with a discussion of critical issues and challenges, with a look to future directions. This book is an excellent source of current information for researchers in public health and IT. Government public health officials and private-sector practitioners in both public health and IT will find the most up-to-date information available, and students from a variety of disciplines, including public health, biostatistics, information systems, computer science, and public administration and policy will get a comprehensive look at the concepts, techniques, and practices of syndromic surveillance.
Infinispan Data Grid Platform
by Francesco Marchioni Manik SurtaniBy following a simple ticket booking example, you will learn how to use each of Infinispan's features in the real-world. Lots of practical examples and screenshots help you to get to grips with Infinispan quickly and easily..This book is for Enterprise developers and architects who want to use a distributed caching and data grid solution. You should have programming knowledge of Java and a general familiarity with concepts like data caching and clustering.
Infinispan Data Grid Platform Definitive Guide
by Wagner Roberto SantosThis practical guide is intended for those who want to learn how to build extremely scalable applications. This book is easy to read and is aimed at Java enterprise developers with a solid knowledge of Java. However, no previous coding experience with Infinispan is required.
Infinite Animation: The Life and Work of Adam Beckett
by Pamela Taylor TurnerThis book examines the life and animated art of the late Adam K. Beckett. Beckett is known for his six award-winning animations, made between the years 1972-1975, that were ground-breaking at the time and that continue to influence artists today. He is also recognized for his contributions to the first Star Wars movie, as he was head of the animation and rotoscoping area. Beckett was a shooting star during a critical time of change; an innovative genius as well as a unique and compelling character. His life and work illuminates significant social and cultural changes of that time: the emerging independent animation movement of the 1970s in the United States; the rebirth of the visual effects industry; the intersection of animation with newly developed video imaging and computer graphics; and the intense Cultural Revolution that occurred in the 1960s. Beckett’s work in animation and effects was pioneering. His premature death cemented his mythic reputation as a larger than life artist and personality. Key Features: A comprehensive biography of Adam Beckett, based on original research Photographs of and drawings by Beckett that are not yet published or available Critical look at his six primary films that include insight into his techniques and process Insight into the re-emerging visual effects field, through Beckett's work at Robert Abel and Associations and Industrial Light and Magic The emergence of a "golden age" of independent animation in the United States Key Features A comprehensive biography of Adam Beckett, based on original research Photographs of and drawings by Beckett that are not yet published or available Critical look at his six primary films that include insight into his techniques and process Insight into the re-emergin visual effects field, through Beckett's work at Robert Abel and Associations and Industrial Light and Magic The emergence of a "golden age" of independent animation in the United States
Infinite Dimensional Analysis, Quantum Probability and Applications: QP41 Conference, Al Ain, UAE, March 28–April 1, 2021 (Springer Proceedings in Mathematics & Statistics #390)
by Farrukh Mukhamedov Luigi Accardi Ahmed Al RawashdehThis proceedings volume gathers selected, peer-reviewed papers presented at the 41st International Conference on Infinite Dimensional Analysis, Quantum Probability and Related Topics (QP41) that was virtually held at the United Arab Emirates University (UAEU) in Al Ain, Abu Dhabi, from March 28th to April 1st, 2021. The works cover recent developments in quantum probability and infinite dimensional analysis, with a special focus on applications to mathematical physics and quantum information theory. Covered topics include white noise theory, quantum field theory, quantum Markov processes, free probability, interacting Fock spaces, and more. By emphasizing the interconnection and interdependence of such research topics and their real-life applications, this reputed conference has set itself as a distinguished forum to communicate and discuss new findings in truly relevant aspects of theoretical and applied mathematics, notably in the field of mathematical physics, as well as an event of choice for the promotion of mathematical applications that address the most relevant problems found in industry. That makes this volume a suitable reading not only for researchers and graduate students with an interest in the field but for practitioners as well.
Infinite Reality: The Hidden Blueprint of Our Virtual Lives
by Jeremy Bailenson Jim Blascovich“Enough with speculation about our digital future. Infinite Reality is the straight dope on what is and isn’t happening to us right now, from two of the only scientists working on the boundaries between real life and its virtual extensions.”—Douglas Rushkoff, author of Program or Be ProgrammedCan our brains recognize where "reality" ends and "virtual" begins? Where will technology lead us in five, fifty, or five hundred years? An unrivaled guide to our digital future that has been cited by the Supreme Court, Infinite Reality is a mind-bending "journey through the virtual universe" (Wall Street Journal). Jim Blascovich and Jeremy Bailenson, two pioneering authorities, explore the profound potential of emerging technologies and reveal how our brains behave in digital worlds.Along the way, Bailenson and Blascovich examine the timeless philosophical questions of the self and "reality" that arise through the digital experience; explain how virtual reality's latest and future forms—including immersive video games and social-networking sites—will soon be seamlessly integrated into our lives; show the many surprising practical applications of virtual reality, from education and medicine to sex and warfare; and probe further-off possibilities like "total personality downloads" that would allow your great-great-grandchildren to have a conversation with "you" a century or more after your death.Equally fascinating, farsighted, and profound, Infinite Reality is an essential guide to our virtual future, where the experience of being human will be deeply transformed.
Influence Empire: Shortlisted for the FT Business Book of 2022
by Lulu ChenA fascinating behind-the-scenes look at one of the worlds biggest tech companies.In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film. In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reporter Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.(P) 2022 Hodder & Stoughton Limited
Influence Empire: The Story of Tencent and China’s Tech Ambition
by Lulu Chen'Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' -- Brad Stone, author of Amazon Unbound and The Everything StorePRE-ORDER NOW: the first definitive look at Tencent, one of the world's largest tech companies. __________In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.__________Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China's Tech Ambition, that will finally change. -- Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China's Push for Global Power
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing (Que Biz-Tech)
by Danny Brown Sam Fiorella<p>Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. <p>By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins.</p>