- Table View
- List View
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
by Donald Miller Dr. J.J. PetersonBased on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional&’s tool kit.Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers&’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand&’s message.Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand&’s story to the marketplace.Praise for Marketing Made Simple"I created collateral for a client and they recently told me not to release the next round we created because they can&’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital"A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder"Just heard from one of my clients that she&’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that&’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC
Marketing Masters: Ready, Set, Grow Your Market
by Connie PheiffDrawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today’s tough business environment Connie’s system can help you immediately implement your creative marketing system by using the tools provided in this book. Today’s marketplace continues to be ravaged by changes---to convert relationships to partnerships, consumers to customers, and ideas into realities you need to think differently. No matter what business you are in, the information in this book will help experts creatively engage and unlock hidden opportunities.
Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) (Mess to Success)
by Scott Jeffrey MillerFrom the Wall Street Journal–bestselling author, &“the perfect roadmap for anyone looking to build their brand&” (Marie Forleo, #1 New York Times–bestselling author of Everything Is Figureoutable). In Scott Miller&’s newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a career&’s worth of valuable lessons learned, such as &“A Name is Not a Lead&” and &“Hire People Smarter Than You.&” Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you&’re an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level &“Don&’t worry about making marketing mistakes―worry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.&” —Publishers Weekly &“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer.&” —Donald Miller, author of Building a StoryBrand
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
by Christina IngeStop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
Marketing Playbook for Social Media: Using Social Media to Drive Sales and Brand Awareness
by Mark W LamplughThe information in this book will help you to create and grow a strong social media presence for your business that will allow you to obtain the all the potential that social media has to offer. Social Media is being highly adopted by the wider population therefore it is imperative to deliver the right message to the right platform.
Marketing Projects (Best Practices in Portfolio, Program, and Project Management)
by Olivier MeslyMarketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.
Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 (Springer Proceedings in Business and Economics)
by Anna ZarkadaThis book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.
Marketing Wisdom (Management for Professionals)
by Kartikeya KompellaThis book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
Marketing and AI: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
by Vincent Jeseo Jasmine ParajuliThe growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of Marketing Science Annual Conference in Coral Gables, FL, USA, this book offers research, theories, methodologies, and case studies on the use of AI by marketers in various areas to better serve customers and satisfy their needs. It also explore the role that academics play in supporting marketing scholars, students, researchers, consumers, practitioners, and stakeholders in understanding and navigating these technological changes. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Marketing and Managing Electronic Reserves
by Trevor A. DawesGet practical solutions to the problems faced when implementing an electronic reserve service!Academic libraries that provide electronic reserve services offer convenient access to information to their students and faculty while gaining numerous other advantages, such as reducing both loss and staff workload. Marketing and Managing Electronic Reserves presents leading authorities with practical solutions to the challenges in effectively integrating electronic reserves services and marketing them to users. This book provides positive approaches that any academic library considering the implementation of an electronic reserve operation can use. All factors are considered, including size of institution, the relationship between the library and academic departments, and the budget and plan for marketing the service.More and more colleges and universities are implementing distance education programs, highlighting the increasing need for remote access to information in the library, including reserve material. But executing monumental change is always difficult. Marketing and Managing Electronic Reserves tackles the difficult issues, discussing various libraries&’ journeys in bringing about the changes needed to remain the central information source for students and faculty. Problems inherent in the evolution from traditional reserve services to electronic reserves are examined, offering effective strategies for smooth transition. Whatever type of system you are considering, from homegrown to commercial to hybrid electronic reserves service, this book can help. Marketing and Managing Electronic Reserves explains how others tackled challenges, such as: implementing Endeavor&’s Voyager Integrated Library System and the software used for authenticating users handling copyright compliance integration of electronic reserves into course management systems moving from a paper-based to a Web-based course reserve system offering and marketing one-stop teaching support to faculty a large institution&’s shift to a collaborative approach with electronic reserves and course management software establishing a suite of electronic utilities that fulfills teaching and essential learning activities implementing the Blackboard Content System marketing for a smooth transition from traditional to electronic reserves marketing to the faculty process improvement technique applied to electronic reserves integration of electronic reserve with a Library Management System and Course Management System trends for the futureMarketing and Managing Electronic Reserves is crucial reading for access services librarians, circulation and reserve librarians, public service librarians, library school faculty who teach public services courses, integrated library systems managers, and university course management software specialists.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2019 (Smart Innovation, Systems and Technologies #167)
by Álvaro Rocha José Luís Reis Marc K. Peter Zorica BogdanovićThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 (Smart Innovation, Systems and Technologies #205)
by Álvaro Rocha José Luís Reis Marc K. Peter Zorica Bogdanović Ricardo Cayolla Sandra LoureiroThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 (Smart Innovation, Systems and Technologies #279)
by Luiz Moutinho José Luís Reis Eduardo Parra López José Paulo Marques dos SantosThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 (Smart Innovation, Systems and Technologies #280)
by José Luís Reis Marc K. Peter Zorica Bogdanović Ricardo CayollaThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1 (Smart Innovation, Systems and Technologies #344)
by Luís Paulo Reis José Luís Reis José Paulo Marques dos Santos Marisa Del Rio AraujoThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 (Smart Innovation, Systems and Technologies #337)
by José Luís Reis Marc K. Peter Zorica Bogdanović José Antonio Varela GonzálezThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1 (Smart Innovation, Systems and Technologies #386)
by José Luís Reis José Paulo Marques dos Santos Jiří Zelený Beáta GavurováThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 2 (Smart Innovation, Systems and Technologies #393)
by Luís Paulo Reis José Luís Reis Marc K. Peter Zorica BogdanovicThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 1 (Smart Innovation, Systems and Technologies #438)
by José Luís Reis Zorica Bogdanović José Paulo Marques dos Santos Luís Mendes GomesThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 2 (Smart Innovation, Systems and Technologies #439)
by Luís Paulo Reis José Luís Reis Marc K. Peter José Cascalho Maria Teresa TiagoThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing d'affiliation: Développez votre propre entreprise de marketing d'affiliation tout en parcourant le monde
by Adidas WilsonLe marketing d'affiliation est la promotion de produits fabriqués par d'autres personnes ou pour des entreprises telles que les voyages, la finance, le crédit, etc. Les spécialistes du marketing publient des liens en ligne sur plusieurs sites. Les affiliés font la promotion de vos produits et une fois qu'ils font une vente, ils gagnent des commissions. Le marketing d'affiliation est un succès car de nombreux nouveaux clients voient vos produits. L’intérêt des clients est maximal quand ils voient un produit encore et encore. Il existe deux façons de faire du marketing d'affiliation. Démarrez votre programme d'affiliation ou devenez affilié d'une autre entreprise. Pour chaque vente que vous effectuez grâce aux efforts des affiliés, vous payez une commission. Si vous optez pour votre programme d'affiliation, chaque achat signifie que vous payez une commission. Si vous choisissez de promouvoir une autre entreprise sur votre site, vous gagnerez une commission pour chaque vente que vous effectuez.
Marketing de Afiliados: Construa seu próprio negócio de marketing de afiliados
by Adidas WilsonMarketing de Afiliados: Construa seu próprio negócio de marketing de afiliados enquanto viaja pelo mundo Por Adidas Wilson O marketing de afiliados é a divulgação de produtos de variados negócios como viagens, finanças, crédito, etc. feito por outras pessoas. Os profissionais de marketing publicam links com anúncios on-line em diversos sites, os afiliados promovem seus produtos e, uma vez que a venda é realizada, recebem comissões. O marketing de afiliados faz sucesso pela sua visibilidade, onde inúmeros novos clientes podem ver seus produtos e o interesse é alcançado à medida que elem veem o produto repetidas vezes. Existem duas maneiras de fazer marketing afiliado. Começando seu programa de afiliados ou tornando-se afiliado de outra empresa. A cada venda realizada por meio dos esforços de afiliados, você paga uma comissão, e se você optar por ter seu programa de afiliados, toda compra significa que você deve pagar uma comissão. Mas se caso você escolher promover o negócio de terceiros em seu site, receberá comissão em cima de cada venda que fizer. Introdução Cap. 1 – Noção de Marketing de Afiliados para Empreendedores Cap. 2 – Tendências no Marketing de Afiliados Cap. 3 – Estratégias de Marketing para Mídias Sociais Cap. 4 – As Melhores Ferramentas Wordpress Cap. 5 – Como Ganhar Dinheiro em Casa Cap. 6 – A Arte de Cultivar seu Site de Afiliados Cap. 7 – Mandamentos do Marketing de Afiliados Cap. 8 – Roteiro de Conteúdo para Marketing de Afiliados Cap. 9 – As Melhores Redes de Afiliados Cap. 10 – Os Melhores Nichos para Marketing de Afiliados Cap. 11 – Ganhe Dinheiro com Programas de Anúncios Afiliados Cap. 12 – Lançando seu Marketing de Afiliados Cap. 13 – Quatro Estratégias para Alcançar o Sucesso no Marketing de Afiliados Cap. 14 – Atrair os principais afiliados C
Marketing di affiliazione: Costruisci la tua attività di marketing di affiliazione mentre viaggi per il mondo
by Adidas WilsonIl marketing di affiliazione è la promozione di prodotti realizzati da altre persone o per aziende come viaggi, finanza, credito, ecc. I marketer pubblicano link online su più siti. Gli affiliati promuovono i tuoi prodotti e, una volta effettuata una vendita, guadagnano commissioni. Il marketing di affiliazione ha successo perché molti nuovi clienti vedono i tuoi prodotti. L'interesse dei clienti è elevato quando vede ripetutamente un prodotto. Esistono due modi per fare marketing di affiliazione. Avvia il tuo programma di affiliazione o diventa affiliato di un'altra azienda. Per ogni vendita effettuata a causa degli sforzi degli affiliati, si paga una commissione. Se scegli di avere il tuo programma di affiliazione, ogni acquisto significa che paghi una commissione. Se scegli di promuovere un'altra attività sul tuo sito, guadagnerai una commissione per ogni vendita effettuata.
Marketing di affiliazione: costruisci il tuo business di successo da zero fino a 6 figure.
by Jonathan S. WalkerIntroduzione Congratulazioni per aver acquistato la tua copia personale di Marketing di affiliazione: costruisci il tuo Business di successo nel Marketing di affiliazione da zero fino a 6 figure. Ti ringrazio per la scelta. I successivi capitoli tratteranno tutto quello che ti occorre sapere per far crescere il tuo Marketing di affiliazione. Tutti desiderano poter iniziare un Business con entrate passive su Internet, possedere diverse tipologie di Marketing di affiliazione e persino come cominciare a fare pubblicità su Amazon. Finora, Amazon è senza ombra di dubbio il più grande mercato online di Internet e una delle più popolari risorse dove si ritrovano gli affiliati di Marketing. Se riesci a rientrare nei sondaggi di coloro che già lavorano per Amazon, si può stare certi che “ce l’hai fatta” ad entrare nel mondo del Marketing di affiliazione. Là fuori, c’è una marea di libri sul Marketing di affiliazione, ti ringrazio ancora per aver scelto questo libro! Ogni sforzo è stato fatto per assicurare che fosse il più possibile denso di informazioni utili. Buona lettura!
Marketing en redes sociales 2021
by Michael BrandingSi desea convertir la presencia online de su negocio o marca personal en una máquina de hacer dinero, ¡siga leyendo!El marketing en redes sociales podría ser el arma secreta de su arsenal para derrotar a sus competidores de una vez por todas. De hecho, los estudios han demostrado que el marketing en redes sociales se ha convertido en una de las principales herramientas que tienen las empresas para promocionar sus productos y servicios. Esto no debería ser una sorpresa, teniendo en cuenta que la gente está pasando la mayor parte de su tiempo en Facebook, Instagram y Youtube. Lo que no es una realidad, sin embargo, es el hecho de que la mayoría de las empresas y marcas personales aún no tienen una presencia en línea adecuada. De hecho, muchas veces su "estrategia" de marketing en redes sociales consiste en limitarse a publicar contenido al azar en su página web, con la esperanza de conseguir algo de tráfico orgánico y ventas.Si eso podía funcionar en 2020, este año las cosas ya empiezan a cambiar. ¡Es el momento de actualizar su estrategia para 2021 y más allá y este libro le mostrará exactamente cómo hacerlo! En esta completa guía de marketing en redes sociales, usted descubrirá: La tendencia más importante para 2021 y cómo puede aprovecharla para aumentar las ventas. El principio secreto detrás de algunas de las campañas de marketing más exitosas de la historia y cómo puede aplicar esta estrategia aunque tenga un presupuesto bajoLas mejores herramientas para entender claramente a su público objetivo y construir el buyer persona. La única manera de crear una estrategia de contenido eficaz que se centre en generar clientes potenciales y de pago, no solo me gusta y comentariosUna guía paso a paso de Facebook Ads que enseña a maximizar los resultados con esta increíble herramienta de marketingLos 8 pasos comprobados para dar formato a un blog que se posicione en lo alto de Google y que los usuarios no puedan deja