- Table View
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On the Origin and Nature of Cognition: A Topological Model of Cognitive Architecture
by Pradeep J.N. ChhayaThis monograph is an extension of the earlier monographs dealing with the application of the new modified involuted manifold model. This monograph has two objectives. Firstly, it seeks to integrate neuronal organization with cognitive functionalities. Secondly, it tries to formalize a structural template of cognitive functionalities. It is based on the postulate that cognitive functionalities are essentially natural phenomena and therefore amenable to formal naturalistic description. Therefore, it employs a topological model of spacetime proposed earlier to define a new framework wherein neuronal networks occupy the four-dimensional configurations of spacetime, and cognitive functionalities occupy higher dimensional configurations of spacetime. Using the Darwinian conception of natural selection, the monograph outlines a model of natural selection operating at more than one level. Thus, natural selection at the four-dimensional configurations of spacetime leads to structural agnosticism so prevalent in neuronal organization. At the same time, natural selection at the higher dimensional configurations of spacetime leads to natural selection of cognitive functionalities. Since the proposed model offers a new computational paradigm formalized in another monograph, this monograph provides a new way to formalize cognitive computations.
On the path to AI: Law’s prophecies and the conceptual foundations of the machine learning age
by Thomas D. Grant Damon J. WischikThis open access book explores machine learning and its impact on how we make sense of the world. It does so by bringing together two ‘revolutions’ in a surprising analogy: the revolution of machine learning, which has placed computing on the path to artificial intelligence, and the revolution in thinking about the law that was spurred by Oliver Wendell Holmes Jr in the last two decades of the 19th century. Holmes reconceived law as prophecy based on experience, prefiguring the buzzwords of the machine learning age—prediction based on datasets.On the path to AI introduces readers to the key concepts of machine learning, discusses the potential applications and limitations of predictions generated by machines using data, and informs current debates amongst scholars, lawyers and policy makers on how it should be used and regulated wisely. Technologists will also find useful lessons learned from the last 120 years of legal grappling with accountability, explainability, and biased data.
On the Perception of Dynamic Emotional Expressions: A Cross-cultural Comparison
by Maria Teresa Teresa Riviello Anna EspositoThis work explores the power of visual and vocal channels, in conveying emotional cues exploiting realistic, dynamic and mutually related emotional vocal and facial stimuli, and aims to report on a cross cultural comparison on how people from different Western Countries perceive emotional dynamic stimuli. The authors attempt to give an answer to the following questions evaluating the subjective perception of emotional states in the single (either visual or auditory channel) and the combined channels: - In a body-to-body interaction, the addressee exploits both the verbal and non-verbal communication modes to infer the speaker's emotional state. Is such an informational content redundant? - Is the amount of information conveyed by each communication mode the same or is it different? - How much information about the speaker's emotional state is conveyed by each mode and is there a preferential communication mode for a given emotional state? -To what extent the cultural specificity affect the decoding of the emotional information? The results are interpreted in terms of cognitive load, language expertise and stimulus dynamics. This book will be of interest to researchers and scholars in the field of Human Computer Interaction, Affective Computing, Psychology, Social Sciences .
On the Physical Security of Physically Unclonable Functions (T-Labs Series in Telecommunication Services)
by Shahin TajikThis book investigates the susceptibility of intrinsic physically unclonable function (PUF) implementations on reconfigurable hardware to optical semi-invasive attacks from the chip backside. It explores different classes of optical attacks, particularly photonic emission analysis, laser fault injection, and optical contactless probing. By applying these techniques, the book demonstrates that the secrets generated by a PUF can be predicted, manipulated or directly probed without affecting the behavior of the PUF. It subsequently discusses the cost and feasibility of launching such attacks against the very latest hardware technologies in a real scenario. The author discusses why PUFs are not tamper-evident in their current configuration, and therefore, PUFs alone cannot raise the security level of key storage. The author then reviews the potential and already implemented countermeasures, which can remedy PUFs’ security-related shortcomings and make them resistant to optical side-channel and optical fault attacks. Lastly, by making selected modifications to the functionality of an existing PUF architecture, the book presents a prototype tamper-evident sensor for detecting optical contactless probing attempts.
On the Possibility of a Digital University: Thinking and Mediatic Displacement at the University (SpringerBriefs in Education)
by Lavinia MarinThis book proposes a philosophical exploration of the educational role that media plays in university study practices, with a focus on the practices of lecturing and academic writing. Are the media employed in university study practices mere accessories, or rather constitutive of these practices? While this seems to be a purely theoretical question, its practical implications are wide and concern whether such a thing as a ‘digital university’ is possible. The 'digital university' has been, for a long time, a theoretical construct. However, in the aftermath of the Covid-19 pandemic, moving the university into the digital realm has become a necessity. The difficulties in transitioning to an online university during the 2020 pandemic showed the increased urgency of the questions explored in this book.The book describes lecturing and academic writing through the lens of a phenomenology of gestures and arrives at a description of the experience of university thinking as expanding the subject’s range of experiences about the world and about one’s modes of thinking about the world. The media configuration characteristic for university study practices is a movement of rendering inoperative one medium through another medium so that thinking can emerge, a movement called ‘mediatic displacement’. The question of the digital university becomes then a question whether mediatic displacement is possible on a digital screen. Although this is conceivable, digital technologies are still relatively new, and we are not used to playing with them in a profanatory way as the book discusses through the example of videoconferencing and MOOCs. The promise of the digital university seems to remain utopian until we figure out how to enact the techniques of mediatic displacement currently flourishing at the physical university.Both emerging and established researchers will benefit from this book since it offers an alternative way of discussing the possibility of a digital transformation of the university, starting from a phenomenology of gestures and an understanding of thinking as a collective experience of potentiality and profanation at the same time. By combining two perspectives, media-theoretical and educational-philosophical, this book show a new way of understanding what makes a university and, thus, contributes to the emerging debate on the digital university.
On the Verge
by Rebecca D. CostaThe author of The Watchman&’s Rattle &“has done it again. On the Verge shows how predictive technologies and science are redefining modern leadership&” (George Mitchell, former Senate Majority Leader). &“There can be no greater advantage than certainty of the future. Not in nature. Not in business. Not in governance.&” So begins Rebecca Costa&’s much-awaited exploration of foresight: &“the crowning achievement of human ambition.&” According to Costa, advances in Big Data, predictive analytics, genomics, artificial intelligence, and other breakthroughs have made it possible to pinpoint future results with mind-blowing accuracy—cracking the door to what Costa calls predaptation: the ability to adapt before the fact. Never before has the information needed to avert danger, get the jump ahead of others, or prepare for the inevitable been so clearly within grasp. Through fascinating real-life examples, Costa reveals how technology has brought nations, businesses, and individuals to the edge of clairvoyance. Yet, our ability to act on foreknowledge often falls short—causing leaders to squander the advantage of preemption. To counteract this failure, Costa illuminates 12 principles of adaptation, and predaptation, used to succeed in fast-moving environments. In the spirit of the best in popular science, On the Verge is a landmark examination of big-picture forces affecting society today. Costa&’s unique sociobiological perspective, combined with her ability to blend humor, breaking science, and insightful personal stories, distinguishes her as one of the most important thought leaders of our time. &“If you have an insatiable curiosity about the impact of innovation on our world ahead and how the future can be manipulated, you will love this book.&”—John Sculley, former CEO of Apple and President of Pepsi-Cola
On the Way to Fun: An Emotion-Based Approach to Successful Game Design
by Roberto DillonHow can video games be fun and immerse players in fantastic worlds where anything seems possible? How can they be so engaging to have become the main entertainment product for children and adults alike? In On the Way to Fun, the author proposes a possible answer to these questions by going back to the roots of gaming and showing how early games, as
On Time! On Track! On Target! Managing Your Projects Successfully with Microsoft® Project
by Bonnie BiaforeSo you've been asked to lead a project--congratulations! Whether you're new to project management, or just need to brush up, this easy-to-read guide teaches you the essential skills you need to succeed at this critically important task. Expert project manager Bonnie Biafore shares her real-world experience, lessons learned, and best practices to help you manage any project. You'll learn project management methodology and the secrets for using Microsoft Project and other Microsoft Office programs to keep your projects on time, on track, and on target! Successfully manage your projects as you discover how to: Work effectively with project stakeholders, management, and team members Define scope, objectives, and deliverables Estimate work, choose resources, build project schedules, and track progress Accurately estimate project costs and work with a budget Identify and manage project changes and risks Balance project variables without sacrificing quality Document project history and lessons-learned to help improve future projects--and even more great results CD Features: Sample project templates and documents Fully searchable eBook A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via O'Reilly Media's Digital Distribution services. To download this content, please visit O'Reilly's web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to booktech@oreilly.com.
On Time Technology Implementation
by Bennet Lientz Kathryn ReaOn Time Technology Implementation presents technology implementation guidelines and lessons learned from over 30 years of successful, hands-on project experience.
On Top of the Cloud: How CIOs Leverage New Technologies to Drive Change and Build Value Across the Enterprise
by Hunter Mullerloud involves more than just technology. It's really moreof a new business model. Hunter grasps the central truth aboutcloud computing, and that's why this is a valuable book.<P><P> Hunterunderstands the issues and conveys them in a conversational tonethat is truly refreshing."--Dave Smoley, SVP and CIO,Flextronics International"You may think this is a book about technology; well it's not.It's a book about leadership, packed with stories about realleaders finding new customers and markets, transforming the waytheir organizations work, and adding value--with the nextgeneration of technology as the enabler. The cloud holds realpotential. Read this book to see how top CIOs are positioning theircompanies."--Tony Leng, Managing Director, DiversifiedSearch"Hunter has the unique ability to distill the best thinking ofworld-class CIOs into something you can act on. If you are atechnology executive trying to find the right balance betweengenerating business value and managing IT costs, this is the rightbook for you. On Top of the Cloud will be especially useful fortransformational CIOs tasked with developing their company'sstrategies for technology-driven business growth."--RandyKrotowski, CIO, Global Upstream, Information Technology, ChevronCorporation
On Us
by Mark ScottStop. Listen. Step outside the echo chamber.How do we step outside our own echo chamber to understand others? What are we losing when we share fewer and fewer national moments? The new media is enabling despots and disempowering democracy. So when every opinion seems to matter equally, ON US invites us to switch our devices off and to read uninterrupted. It contemplates why more information often means less insight.
Once more unto the Breach
by Andrea C. SimmonsAndrea C Simmons is an information governance specialist with extensive experience in the private and the public sectors. She has made significant contributions to standard developments and industry research and is currently working on a PhD in Information Assurance. For more than a decade she has been writing articles and blogs and presenting at conferences, seminars and workshops. Andrea is a member of many professional bodies and has just been awarded Senior Member status of the ISSA.
The Once-Only Principle: The TOOP Project (Lecture Notes in Computer Science #12621)
by Robert Krimmer Andriana Prentza Szymon MamrotThis open access State-of-the-Art Survey describes and documents the developments and results of the Once-Only Principle Project (TOOP). The Once-Only Principle (OOP) is part of the seven underlying principles of the eGovernment Action Plan 2016-2020. It aims to make the government more effective and to reduce administrative burdens by asking citizens and companies to provide certain standard information to the public authorities only once.The project was horizontal and policy-driven with the aim of showing that the implementation of OOP in a cross-border and cross-sector setting is feasible. The book summarizes the results of the project from policy, organizational, architectural, and technical points of view.
Once Upon a Pixel: Storytelling and Worldbuilding in Video Games
by Eddie Paterson Timothy Simpson-Williams Will CordnerOnce Upon a Pixel examines the increasing sophistication of storytelling and worldbuilding in modern video games. Drawing on some of gaming’s most popular titles, including Red Dead Redemption 2, The Last of Us, Horizon Zero Dawn, and the long-running Metal Gear Solid series, it is a pioneering exploration into narrative in games from the perspective of the creative writer. With interviews and insights from across the industry, it provides a complete account of how Triple-A, independent, and even virtual reality games are changing the way we tell stories. Key Features A fresh perspective on video games as a whole new form of creative writing. Interviews with a range of leading industry figures, from critics to creators. Professional analysis of modern video game script excerpts. Insights into emerging technologies and the future of interactive storytelling.
Once Upon an Algorithm: How Stories Explain Computing (The\mit Press Ser.)
by Martin ErwigHow Hansel and Gretel, Sherlock Holmes, the movie Groundhog Day, Harry Potter, and other familiar stories illustrate the concepts of computing.Picture a computer scientist, staring at a screen and clicking away frantically on a keyboard, hacking into a system, or perhaps developing an app. Now delete that picture. In Once Upon an Algorithm, Martin Erwig explains computation as something that takes place beyond electronic computers, and computer science as the study of systematic problem solving. Erwig points out that many daily activities involve problem solving. Getting up in the morning, for example: You get up, take a shower, get dressed, eat breakfast. This simple daily routine solves a recurring problem through a series of well-defined steps. In computer science, such a routine is called an algorithm.Erwig illustrates a series of concepts in computing with examples from daily life and familiar stories. Hansel and Gretel, for example, execute an algorithm to get home from the forest. The movie Groundhog Day illustrates the problem of unsolvability; Sherlock Holmes manipulates data structures when solving a crime; the magic in Harry Potter's world is understood through types and abstraction; and Indiana Jones demonstrates the complexity of searching. Along the way, Erwig also discusses representations and different ways to organize data; “intractable” problems; language, syntax, and ambiguity; control structures, loops, and the halting problem; different forms of recursion; and rules for finding errors in algorithms.This engaging book explains computation accessibly and shows its relevance to daily life. Something to think about next time we execute the algorithm of getting up in the morning.
Once Upon Tomorrow: Harnessing the New Opportunities the Metaverse Creates
by Shurick AgapitovShurick Agapitov&’s Once Upon Tomorrow unpacks the sometimes vague concept of the metaverse and shares the opportunities that are and will be available within this new world.Thirty years ago, the advent of the internet changed the world. For the first time in human history, the collected knowledge of all mankind was freely available to every man, woman, and child on the planet with the click of a few buttons. Fifteen years ago, the world changed again with the widespread availability and adoption of smartphones that put the full power of the internet in the palm of our hands whenever we want and wherever we are. As monumental as these advancements were, they were just the warmup for the change that&’s coming next. In just a few years, we won&’t think of &“going on the internet&” to look up information and find entertainment. Instead, we&’ll already be in the internet, living, working, and playing in an endless virtual world that will turn everything we think we know about the internet on its head. Welcome to the Metaverse. In Once Upon Tomorrow, visionary tech CEO Shurick Agapitov dives deep into this new age of the internet by unpacking exactly what the Metaverse is and what it will become. It&’s not about pixels and computer chips; it&’s a total paradigm shift what will revolutionize how people interact, share stories, create and implement ideas, conduct business, and literally live their lives. The Metaverse will be the biggest change any of us have ever seen. Fortunately, Shurick Agapitov is here to take you by the hand and welcome you into this wild, wonderful new universe of opportunity.
Once You Have Decided
by Peterson'sThis eBook is Part II from Peterson's How to Master Online Learning which provides the most comprehensive information about online degree programs, online certifications, and continuing education; advice on paying for online classes, software, and textbooks; and expert strategies for online learning success.
The One Device: The Secret History of the iPhone
by Brian Merchant"The One Device is a tour de force, with fast-paced edge and heaps of analytical insight." -Ashlee Vance, New York Times bestselling author of Elon Musk"A stunning book. You will never look at your iPhone the same way again." -Dan Lyons, New York Times bestselling author of DisruptedThe secret history of the invention that changed everything-and became the most profitable product in the world.Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to "the one device," as he called it, a cell phone was merely what you used to make calls on the go.How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation.This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories." It's a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets.The One Device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.
One Hundred Prisoners and a Light Bulb
by Hans Van Ditmarsch Barteld KooiA group of 100 prisoners, all together in the prison dining area, are told that they will be all put in isolation cells and then will be interrogated one by one in a room containing a light with an on/off switch. The prisoners may communicate with one another by toggling the light switch (and that is the only way in which they can communicate). The light is initially switched off. There is no fixed order of interrogation, or interval between interrogations, and the same prisoner may be interrogated again at any stage. When interrogated, a prisoner can either do nothing, or toggle the light switch, or announce that all prisoners have been interrogated. If that announcement is true, the prisoners will (all) be set free, but if it is false, they will all be executed. While still in the dining room, and before the prisoners go to their isolation cells (forever), can the prisoners agree on a protocol that will set them free? At first glance, this riddle may seem impossible to solve: how can all of the necessary information be transmitted by the prisoners using only a single light bulb? There is indeed a solution, however, and it can be found by reasoning about knowledge. This book provides a guided tour through eleven classic logic puzzles that are engaging and challenging and often surprising in their solutions. These riddles revolve around the characters' declarations of knowledge, ignorance, and the appearance that they are contradicting themselves in some way. Each chapter focuses on one puzzle, which the authors break down in order to guide the reader toward the solution. For general readers and students with little technical knowledge of mathematics, One Hundred Prisoners and a Light Bulb will be an accessible and fun introduction to epistemic logic. Additionally, more advanced students and their teachers will find it to be a valuable reference text for introductory course work and further study.
The One Impossible Labyrinth: The Brand New Jack West Thriller (Jack West Series)
by Matthew ReillyTHE BRAND NEW JACK WEST THRILLER'THE HOTTEST ACTION WRITER AROUND' EVENING TELEGRAPHTHE END IS HEREJack West Jr has made it to the Supreme Labyrinth.Now he faces one last race - against multiple rivals, against time, against the collapse of the universe itself - a headlong race that will end at a throne inside the fabled labyrinth.AN IMPOSSIBLE MAZEBut the road will be hard. For this is a maze like no other: a maze of mazes. Uncompromising and complex. Demanding and deadly.A CATACLYSMIC CONCLUSIONIt all comes down to this. It ends here - now - in the most lethal and dangerous place Jack has encountered in all of his many adventures. And in the face of this indescribable peril, with everything on the line, there is only one thing he can do.Attempt the impossible.* * * * *PRAISE FOR THE JACK WEST THRILLERS'An action hero worthy of Lee Child' Sydney Morning Herald'Thrilling, action-packed adventure from cover to cover' Guardian'Nobody writes action like Matthew Reilly' Vince Flynn'Get ready for a wild ride' Daily Telegraph'Exciting and entertaining' Chicago Sun-Times* * * * *READERS LOVE THE JACK WEST THRILLERS'Indiana Jones in a book . . . Immensely entertaining''A super duper kick ass soldier''A first class all-action historical thriller''Heart-pounding stuff''Enjoy the rollercoaster ride'
One Million Followers: How I Built a Massive Social following in 30 Days: Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
by Brendan KaneDigital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. <P><P>A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement.
One Million Followers: How I Built a Massive Social Following in 30 Days
by Brendan KaneOver 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
One-on-One Tutoring by Humans and Computers
by Martha Evens Joel MichaelOne-on-One Tutoring by Humans and Computers articulates the CIRCSIM-Tutor project, an attempt to develop a computer tutor that generates a natural language dialogue with a student. Editors Martha Evens and Joel Michael present the educational context within which the project was launched, as well as research into tutoring, the process of implementation of CIRCSIM-Tutor, and the results of using CIRCSIM-Tutor in the classroom. The domain of this project is cardiovascular physiology, specifically targeting first-year medical students, though the idea is applicable to the development of intelligent tutoring systems across populations, disciplines, and domains. This 5 year-long project was motivated by the belief that students need assistance in building appropriate mental models of complex physiological phenomena, as well as practice in expressing these ideas in their own words to fully develop those models, and experience in problem-solving to use those models effectively. The book outlines directions for future research, and includes distinct features such as:*detailed studies of human one-on-one tutoring;*learning outcomes resulting from use of the tutor;*natural language input parsed and translated into logical form; and*natural language output generated using the LFG paradigm. This volume will appeal to educators who want to improve human tutoring or use computer tutors in the classroom, and it will interest computer scientists who want to build those computer tutors, as well as anyone who believes that language is central to teaching and learning.
One-Shot Color Astronomical Imaging
by L. A. KennedyThis book shows amateur astronomers how to use one-shot CCD cameras, and how to get the best out of equipment that exposes all three color images at once. Because this book is specifically devoted to one-shot imaging, "One-Shot Color Astronomical Imaging" begins by looking at all the basics - what equipment will be needed, how color imaging is done, and most importantly, what specific steps need to be followed after the one-shot color images are taken. What is one-shot color imaging? Typically, astronomical cooled-chip CCD cameras record only one color at a time - rather like old-fashioned black & white cameras fitted with color filters. Three images are taken in sequence - in red, blue, and green light - and these are then merged by software in a PC to form a color image. Each of the three images must be taken separately through a suitable color filter, which means that the total exposure time for every object is more than tripled. When exposure times can run into tens of minutes or even hours for each of the three colors, this can be a major drawback for the time-pressed amateur. "One-Shot Color Astronomical Imaging" describes the most cost-effective and time-efficient way for any amateur astronomer to begin to photograph the deep-sky.
One Up: Creativity, Competition, and the Global Business of Video Games
by Joost Van DreunenWhat explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment?One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.