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Navigating Molecular Networks (SpringerBriefs in Materials)
by N. SukumarThis book delves into the foundational principles governing the treatment of molecular networks and "chemical space"—the comprehensive domain encompassing all physically achievable molecules—from the perspectives of vector space, graph theory, and data science. It explores similarity kernels, network measures, spectral graph theory, and random matrix theory, weaving intriguing connections between these diverse subjects. Notably, it emphasizes the visualization of molecular networks. The exploration continues by delving into contemporary generative deep learning models, increasingly pivotal in the pursuit of new materials possessing specific properties, showcasing some of the most compelling advancements in this field. Concluding with a discussion on the meanings of discovery, creativity, and the role of artificial intelligence (AI) therein.Its primary audience comprises senior undergraduate and graduate students specializing in physics, chemistry, and materials science. Additionally, it caters to those interested in the potential transformation of material discovery through computational, network, AI, and machine learning (ML) methodologies.
Navigating New Cyber Risks: How Businesses Can Plan, Build and Manage Safe Spaces in the Digital Age
by Mark Skilton Ganna PogrebnaThis book is a means to diagnose, anticipate and address new cyber risks and vulnerabilities while building a secure digital environment inside and around businesses. It empowers decision makers to apply a human-centred vision and a behavioral approach to cyber security problems in order to detect risks and effectively communicate them. The authors bring together leading experts in the field to build a step-by-step toolkit on how to embed human values into the design of safe human-cyber spaces in the new digital economy. They artfully translate cutting-edge behavioral science and artificial intelligence research into practical insights for business. As well as providing executives, risk assessment analysts and practitioners with practical guidance on navigating cyber risks within their organizations, this book will help policy makers better understand the complexity of business decision-making in the digital age. Step by step, Pogrebna and Skilton show you how to anticipate and diagnose new threats to your business from advanced and AI-driven cyber-attacks.
Navigating Uncertainty Using Foresight Intelligence: A Guidebook for Scoping Scenario Options in Cyber and Beyond (Management for Professionals)
by Bruce Garvey Adam D. SvendsenThis book brings together a diverse range of findings on current and emerging business concerns when the authors were developing a series of 12 working Analytic Research Consortium (ARC) White Papers. It presents several, differently configured scenarios, drawing on cyber as an example; the use and further optimization of estimative/probabilistic language; communicating analytical insights and other findings concerning ‘(un)certainty’ to decision-maker end-users; and mitigating risk. It also evaluates in detail today’s rapidly evolving Gen-AI systems and technologies, e.g. those underlying OpenAI’s ChatGPT and Google’s Bard/Gemini. This includes their respective value concerning scenario development and other business-relevant methods, tools and techniques, e.g. ‘Red Teaming’. The topics discussed are assessed using the multi-methodologies of, firstly, ‘Intelligence Engineering’ (IE) and, secondly, ‘Strategic Options Analysis’ (SOA). The latter half of the book introduces an alternative scenario planning process, including use of new computer-software and AI tools. In addition to Gen-AI, we identify that the emerging discipline of Causal AI may work better for foresight and scenario activities. The book is a valuable read for a diverse readership from the public and private sectors, spanning government, the military, law enforcement, education, industry, commerce, retail, and enterprises of all sizes. Also, students at business schools and high-level decision-makers, including politicians, military commanders, and C-Suite leaders in various fields, will benefit from it.
Navigating Unpredictability: 25th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2024, Albi, France, October 28–30, 2024, Proceedings, Part I (IFIP Advances in Information and Communication Technology #726)
by Luis M. Camarinha-Matos Angel Ortiz Xavier Boucher Anne-Marie Barthe-DelanoëThis two-volume set, IFIP AICT 726 and 727, constitutes the refereed proceedings of the 25th IFIP WG 5.5 Working Conference on Virtual Enterprise, PRO-VE 2024, held in Albi, France, during October 28–30, 2024. The 56 full papers presented in these two volumes were carefully reviewed and selected from 113 submissions. The papers presented in these two volumes are organized in the following topical sections: Part I: AI and collaboration; Human-machine collaboration; Emotions and collaborative networks; Collaborative ecosystems: Skills for resilient futures; Collaborative ecosystems: Technologies for resilient futures; Uncertainty and collaboration in supply chain; Collaborative networks as driver of innovation in organizations 5.0: Models; Collaborative networks as driver of innovation in organizations 5.0: Participation; Trust and trustworthy technologies in collaborative networks. Part II: Empowering vulnerable populations well-being through collaborative networks; Collaborative manufacturing systems in the digital era; Fostering collaborative and interoperable digital models for digital twins: Methods; Fostering collaborative and interoperable digital models for digital twins: Cases; Zero defects and zero waste strategies in industrial collaborative networks; Simulation frameworks; Collaborative decision making; Design of collaborative environments.
Navigating Unpredictability: 25th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2024, Albi, France, October 28–30, 2024, Proceedings, Part II (IFIP Advances in Information and Communication Technology #727)
by Luis M. Camarinha-Matos Angel Ortiz Xavier Boucher Anne-Marie Barthe-DelanoëThis two-volume set, IFIP AICT 726 and 727, constitutes the refereed proceedings of the 25th IFIP WG 5.5 Working Conference on Virtual Enterprise, PRO-VE 2024, held in Albi, France, during October 28–30, 2024. The 56 full papers presented in these two volumes were carefully reviewed and selected from 113 submissions. The papers presented in these two volumes are organized in the following topical sections: Part I: AI and collaboration; Human-machine collaboration; Emotions and collaborative networks; Collaborative ecosystems: Skills for resilient futures; Collaborative ecosystems: Technologies for resilient futures; Uncertainty and collaboration in supply chain; Collaborative networks as driver of innovation in organizations 5.0: Models; Collaborative networks as driver of innovation in organizations 5.0: Participation; Trust and trustworthy technologies in collaborative networks. Part II: Empowering vulnerable populations well-being through collaborative networks; Collaborative manufacturing systems in the digital era; Fostering collaborative and interoperable digital models for digital twins: Methods; Fostering collaborative and interoperable digital models for digital twins: Cases; Zero defects and zero waste strategies in industrial collaborative networks; Simulation frameworks; Collaborative decision making; Design of collaborative environments.
Navigating VMware Turmoil in the Broadcom Era: Insights and Strategies for Transitioning to Alternative Solutions
by Sumit Bhatia Chetan GabhaneFor the past two decades, VMware has dominated the infrastructure virtualization space, with organizations relying heavily on its ESXi platform for virtualizing their environments. However, the recent takeover of VMware by Broadcom has brought unprecedented changes that have unsettled the industry. These changes include the end of perpetual licenses, alterations to the licensing model requiring a minimum purchase of 16 cores, termination of existing contracts, and a significant increase in licensing costs. Such developments have posed challenges for numerous organizations worldwide. As cloud modernization gains momentum, organizations are gradually reducing their dependence on on-premises infrastructure. While cloud adoption is on the rise, certain factors such as compliance, security, and legal restrictions necessitate the retention of specific resources on-premises. Despite the growing cloud trend, VMware remains the preferred choice for many specialists due to its longstanding presence. However, Broadcom&’s actions to exploit this niche hosting requirement by significantly raising product costs have left many organizations feeling betrayed and actively seeking alternatives. This book provides objective insights to help organizations break free from vendor lock-in and navigate the changing landscape. It delves into the ruthless changes introduced by Broadcom to VMware and discusses the challenges of transitioning to alternatives. By offering a practical understanding of various available options, including emerging virtualization technologies, the book empowers industry experts to manage their existing dependence on VMware effectively. Real-world case studies and examples further reinforce the argument for adopting diverse VMware alternatives tailored to the unique settings of each organization. What You Will Learn Review the unprecedented changes brought about by Broadcom&’s takeover of VMware, including the termination of perpetual licenses, alterations to licensing models, and substantial increases in licensing costs. Understand the evolving landscape of virtualization technology and the challenges organizations face in transitioning away from VMware. Study the practical strategies and emerging virtualization technologies available as alternatives to VMware. Who This Book Is For IT architects, Admins, Technical Managers, CTOs, and Infrastructure solution experts.
Navigating the Cyber Maze: Insights and Humor on the Digital Frontier (Security, Audit and Leadership Series)
by Matthias MuhlertIn an era where cyber threats loom larger than ever, Navigating the Cyber Maze: Insights and Humor on the Digital Frontier offers a refreshing blend of deep insights and engaging humor to demystify the complex world of cybersecurity. Authored by Matthias Muhlert, a seasoned cybersecurity expert with over 20 years of experience, this book aims to provide readers with a comprehensive understanding of cybersecurity, extending far beyond traditional IT concerns. From safeguarding smart homes to securing agricultural supply chains, Muhlert’s expertise shines through in this essential guide.What sets this book apart is its unique approach to making cybersecurity accessible and enjoyable. Matthias not only breaks down intricate concepts with clarity but also infuses humor throughout, making the learning experience both informative and entertaining. Whether you are a seasoned professional or new to the field, this book ensures you will gain valuable knowledge while having a good laugh.Key Features: Comprehensive Coverage: Explore a wide array of topics, including Return on Security Investment (RoSI), cybersecurity in energy management, and the security of smart devices Practical Strategies: Discover actionable steps to enhance your security posture, from basic hygiene practices to complex strategic implementations Psychological Insights: Understand the human element in cybersecurity, with chapters on the security mindset, overcoming cognitive biases, and building a cyber-resilient culture Advanced Technologies: Delve into cutting-edge topics like quantum computing, 5G security, and the latest in deception technologies Real-World Case Studies: Learn from detailed case studies that illustrate the application of cybersecurity principles in various industries Engaging Humor: Enjoy "Cyber Chuckles" scattered throughout the book, ensuring that even the most complex topics are accessible and enjoyable Designed for a diverse audience ranging from cybersecurity professionals and IT managers to business leaders and students, Navigating the Cyber Maze: Insights and Humor on the Digital Frontier is your ultimate guide to the digital frontier. Whether you are looking to enhance your technical skills, understand the broader impact of cybersecurity, or simply enjoy a good read, this book is your essential companion in the ever-evolving cyber landscape. Dive in and equip yourself with the knowledge and strategies to navigate the cyber maze with confidence and a smile.
Navigating the Cybersecurity Career Path
by Helen E. PattonLand the perfect cybersecurity role—and move up the ladder—with this insightful resource Finding the right position in cybersecurity is challenging. Being successful in the profession takes a lot of work. And becoming a cybersecurity leader responsible for a security team is even more difficult. In Navigating the Cybersecurity Career Path, decorated Chief Information Security Officer Helen Patton delivers a practical and insightful discussion designed to assist aspiring cybersecurity professionals entering the industry and help those already in the industry advance their careers and lead their first security teams. In this book, readers will find: Explanations of why and how the cybersecurity industry is unique and how to use this knowledge to succeed Discussions of how to progress from an entry-level position in the industry to a position leading security teams and programs Advice for every stage of the cybersecurity career arc Instructions on how to move from single contributor to team leader, and how to build a security program from scratch Guidance on how to apply the insights included in this book to the reader's own situation and where to look for personalized help A unique perspective based on the personal experiences of a cybersecurity leader with an extensive security background Perfect for aspiring and practicing cybersecurity professionals at any level of their career, Navigating the Cybersecurity Career Path is an essential, one-stop resource that includes everything readers need to know about thriving in the cybersecurity industry.
Navigating the Data Minefields: Management's Guide to Better Decision-Making
by Scott M. ShemwellVolumes have been written on the need for high-quality data to support organizational decision-making. Most of those books appear to focus on the development and sustainment of data from the standpoint of those directly responsible for the management of data stores and the use of technology necessary to acquire, store, and secure data sets.Navigating the Data Minefields: Management’s Guide to Better Decision-Making provides executives and subject matter experts (SMEs) with a "reasonable" set of useful tools they can adapt to their specific organization and operating environment. While complexity can never be taken out of an integrated system, decision-making can be facilitated by using metrics that take into consideration the quality of the data used to make decisions, i.e., risk mitigation.Professionals who depend on large high-quality data sets, such as senior and mid-level management, engineering SMEs, data scientists, IT, systems engineers, and medical professionals, will want to have this book in their decision-making arsenal.
Navigating the Intersection of Artificial Intelligence, Security, and Ethical Governance: Sentinels of Cyberspace (Advanced Sciences and Technologies for Security Applications)
by Anthony J. Masys Hamid Jahankhani Reza MontasariThis book not only equips the readers with the essential knowledge to gain a nuanced understanding of the present cyber threat landscape but also offers strategic foresight to navigate the challenges looming on our digital horizon. In the ever-evolving realm of cyberspace, this meticulously crafted book reveals the escalating cyber threats challenging the foundations of global security and governance. Unprecedented in its synthesis of academic rigour and practical insight, “Sentinels of Cyberspace: Navigating the Intersection of AI, Security, and Ethical Governance in Western Democracies” demystifies the complex relationship between cybersecurity and AI. Rich with comprehensive literature reviews, insightful case studies, and forward-looking perspectives, this book serves as an indispensable guide for scholars, policymakers, practitioners, researchers, and all those concerned with the security fabric of Western democracies. Its unique blend of theoretical frameworks and real-world scenarios creates a transformative bridge between academic discourse and practical application. From foundational explorations of AI to in-depth analyses of its applications in decision-making, crime analysis, counter-terrorism, and predictive modelling, each chapter weaves a narrative that not only articulates contemporary challenges but also lays the groundwork for practical solutions. This transformative work actively engages with ethical dimensions, ensuring a delicate balance between theoretical insights and actionable considerations. More than just informative, “Sentinels of Cyberspace: Navigating the Intersection of Artificial Intelligence, Security, and Ethical Governance in Western Democracies” is a roadmap to navigate the intricate landscape of cybersecurity and AI integration, propelling the discourse towards innovative solutions. For those intrigued by the evolving dynamics of our digital era, this book is an essential companion, offering strategic foresight to understand and address the pressing issues at the intersection of technology, security, and governance.
Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World
by Cathy Hackl Dirk Lueth Tommaso Di BartoloJump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.
Navigating the Nexus: Hydrology, Agriculture, Pollution and Climate Change, Volume 1 (Water Science and Technology Library #102)
by Pankaj Kumar Gupta Swatantra Kumar Dubey Prakash Kumar Jha Aliva Nanda Vivek GuptaThis book encompasses updated information as well as future directions for researchers working in the fields of environmental science, water resource engineering, and agricultural science. Navigating the Nexus: Hydrology, Agriculture, Pollution, and Climate Change focuses on the thematic areas of water resource, agriculture, and environmental domains. This book covers advances in modelling approaches, including Machine Learning (ML)/Artificial Intelligence (AI) applications; GIS and remote sensing; and sensors; to provide hydrological, agricultural, and environmental solutions during the ongoing climate crisis.
Navigating the Product Galaxy: A Practical Handbook for Product Managers
by Michele GalliAs companies want to innovate and stay competitive, product managers must be capable of understanding new market demands, leveraging technology, and aligning product strategies with business goals. This book is designed for both aspiring and seasoned product managers covering the entire product management lifecycle, from ideation and user research to development, to launch, and continuous improvement. In today’s technology-driven market, the role of a product manager has never been more crucial. This book emphasizes practical applications and real-world examples, offering actionable insights and addresses the evolving world of product management, including the impact of new technologies and methodologies. By blending theory with practice, Navigating the Product Galaxy provides you with the tools they need to succeed in a dynamic environment. What You Will Learn Create an inspiring vision and strategic roadmap. Leverage user research and product metrics. Understand the best approaches to plan, launch, and iterate on your product. Generate growth and improve conversion rates. Apply methods for continuous learning and staying ahead in the industry Who This Book Is For Product Managers both new to the field and those more experienced who are looking to consolidate their skills; Developers and engineers who are looking to know more about product management lifecycles; Managers and start up entrepreneurs who are looking to know more about product management and deployment for early business success.
Navigating the Technological Tide: Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 1 (Lecture Notes in Networks and Systems #1080)
by Allam Hamdan Bahaaeddin AlareeniIn an era defined by technological breakthroughs such as AI, blockchain, and IoT, this book offers a fresh and practical approach to Business Model Innovation (BMI). It delves into how technological advancements drive new business models and enhance operational efficiency, providing actionable insights and real-world examples for business leaders, strategists, operations managers, entrepreneurs, and students in business and technology disciplines. Encouraging diverse research methods, including theoretical, empirical, and multimethod studies, it welcomes manuscripts with clear managerial or policy implications. Aimed at students, scholars, researchers, professionals, executives, government agencies, and policymakers, this book equips readers with tools to succeed in today's dynamic business environment and supports multidisciplinary research to advance innovation management practices.
Navigating the Technological Tide: Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 2 (Lecture Notes in Networks and Systems #1081)
by Allam Hamdan Bahaaeddin AlareeniIn an era defined by technological breakthroughs such as AI, blockchain, and IoT, this book offers a fresh and practical approach to Business Model Innovation (BMI). It delves into how technological advancements drive new business models and enhance operational efficiency, providing actionable insights and real-world examples for business leaders, strategists, operations managers, entrepreneurs, and students in business and technology disciplines. Encouraging diverse research methods, including theoretical, empirical, and multimethod studies, it welcomes manuscripts with clear managerial or policy implications. Aimed at students, scholars, researchers, professionals, executives, government agencies, and policymakers, this book equips readers with tools to succeed in today's dynamic business environment and supports multidisciplinary research to advance innovation management practices.
Navigating the Technological Tide: Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 3 (Lecture Notes in Networks and Systems #1082)
by Allam Hamdan Bahaaeddin AlareeniIn an era defined by technological breakthroughs such as AI, blockchain, and IoT, this book offers a fresh and practical approach to Business Model Innovation (BMI). It delves into how technological advancements drive new business models and enhance operational efficiency, providing actionable insights and real-world examples for business leaders, strategists, operations managers, entrepreneurs, and students in business and technology disciplines. Encouraging diverse research methods, including theoretical, empirical, and multimethod studies, it welcomes manuscripts with clear managerial or policy implications. Aimed at students, scholars, researchers, professionals, executives, government agencies, and policymakers, this book equips readers with tools to succeed in today's dynamic business environment and supports multidisciplinary research to advance innovation management practices.
Navigating the Technological Tide: Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 4 (Lecture Notes in Networks and Systems #1083)
by Allam Hamdan Bahaaeddin AlareeniIn an era defined by technological breakthroughs such as AI, blockchain, and IoT, this book offers a fresh and practical approach to Business Model Innovation (BMI). It delves into how technological advancements drive new business models and enhance operational efficiency, providing actionable insights and real-world examples for business leaders, strategists, operations managers, entrepreneurs, and students in business and technology disciplines. Encouraging diverse research methods, including theoretical, empirical, and multimethod studies, it welcomes manuscripts with clear managerial or policy implications. Aimed at students, scholars, researchers, professionals, executives, government agencies, and policymakers, this book equips readers with tools to succeed in today's dynamic business environment and supports multidisciplinary research to advance innovation management practices.
Navigating the World of Cryptocurrencies: Technology, Economics, Regulations, and Future Trends (Contributions to Finance and Accounting)
by Gioia ArnoneThis book is a thorough exploration of the digital currency realm, designed for both newcomers and seasoned enthusiasts. The book offers an in-depth analysis of the multifaceted world of cryptocurrencies, covering technological, economic, regulatory, and social aspects. It provides a foundational understanding of cryptocurrencies, their origins, and how they differ from traditional currencies. The author illustrates the mechanics of blockchain technology, explaining how it ensures security, transparency, and decentralization in digital transactions. The book discusses the development of central bank digital currencies and their potential to transform the financial system. The author examines how governments are responding to the rise of private cryptocurrencies by developing their own digital currencies. Furthermore, the book explores the broader implications of digital currencies on society and the environment, including issues related to energy consumption, digital inclusion, and the potential for financial empowerment. This work is an essential resource for understanding the complex and dynamic world of cryptocurrencies, offering valuable insights for academics, professionals, and enthusiasts alike.
Navigational Systems and Simulators: Marine Navigation and Safety of Sea Transportation
by Adam WeintritThe TransNav 2011 Symposium held at the Gdynia Maritime University, Poland in June 2011 has brought together a wide range of participants from all over the world. The program has offered a variety of contributions, allowing to look at many aspects of the navigational safety from various different points of view. Topics presented and discussed at th
Near Field Communication with Android Cookbook
by Vitor SubtilAn easy-to-follow guide, full of hands-on examples of and real-world applications. Each recipe is explained and placed in context. If you want to learn how to create NFC-enabled Android applications, this is the book for you. Perhaps you already know a bit about Android application developments but have never used NFC, or perhaps you know a little about NFC android development but want some more advanced features and examples. In either case, this book will get you up and running quickly. You are expected to have Android programming knowledge.
Near Field Communications Handbook
by Mohammad Ilyas Syed A. AhsonFrom basic concepts to research grade material and future directions, the Near Field Communications Handbook provides comprehensive technical coverage of this rapidly emerging field. Walking readers through emerging applications, it offers a glimpse at a future in which near field communication (NFC) technology is fully integrated into daily life.
Necromedia (Posthumanities #33)
by Marcel O'GormanIn Necromedia, media activist Marcel O&’Gorman takes aim at &“the collusion of death and technology,&” drawing on a broad arsenal that ranges from posthumanist philosophy and social psychology to digital art and handmade &“objects-to-think-with.&” Throughout, O&’Gorman mixes philosophical speculation with artistic creation, personal memoir, and existential dread. He is not so much arguing against technoculture as documenting a struggle to embrace the technical essence of human being without permitting technology worshippers to have the last word on what it means to be human.Inspired in part by the work of cultural anthropologist Ernest Becker, O&’Gorman begins by suggesting that technology provides human beings with a cultural hero system built on the denial of death and a false promise of immortality. This theory adds an existential zest to the book, allowing the author not only to devise a creative diagnosis of what Bernard Stiegler has called the malaise of contemporary technoculture but also to contribute a potential therapy—one that requires embracing human finitude, infusing care into the process of technological production, and recognizing the vulnerability of all things, human and nonhuman. With this goal in mind, Necromedia prescribes new research practices in the humanities that involve both written work and the creation of objects-to-think-with that are designed to infiltrate and shape the technoculture that surrounds us.
Need to Know: Aqa A-level Computer Science Epub
by Stuart DavisonExam board: AQALevel: A-levelSubject: Computer ScienceFirst teaching: September 2015First exams: Summer 2017 Find what you need to know, when you need it, with key facts at your fingertips for AQA A-level Computer ScienceKeep this course companion by your side throughout your A-levels so you can check content, review your understanding, use quick tips for success and improve your exam performance.Written by an experienced teacher, author and examiner, this book will help you to:- Build on your learning throughout the course by reinforcing the key facts, terms and concepts from the AQA A-level Computer Science specification- Put the content into context with synoptic links between topics and exam tips on technique, mistakes to avoid and things to remember- Revise with confidence using 'Do you know?' questions at the end of each topic and synoptic questions at the end of each section
Needs Assessment for Learning and Performance: Theory, Process, and Practice
by Jill E. StefaniakNeeds Assessment for Learning and Performance offers comprehensive coverage of the knowledge and skills needed to develop and conduct needs assessments and to analyze, interpret, and communicate results to clients and organizations. Though critical to planning any performance improvement system, needs assessments can feel abstract and vague to students who have not yet managed the process in a professional setting. This first-of-its-kind textbook uses a variety of real-world examples to connect major theories and models to effective principles for practice. Each chapter offers guiding questions, key terms and concepts, recommended readings, and case studies illustrating how needs assessment training can be applied. Graduate students and researchers of instructional design, human resources, performance improvement, program evaluation, and other programs will find this volume relevant to a range of academic and organizational contexts.
Negative und positive Effekte von Absagen in Online-Produkttester-Programmen (Applied Marketing Science / Angewandte Marketingforschung)
by Kira Louisa KüpperOnline-Produkttester-Programme haben sich zu einem bedeutendem Marketinginstrument entwickelt, bei dem Konsumenten sich bewerben können, um Produkte kostenlos oder vergünstigt zu testen und anschließend bewerten müssen. Diese Programme zielen darauf ab, wertvolles Feedback in Form von Fragebögen oder Online-Reviews zu sammeln, um die Bekanntheit und das Image von Produkten und Marken zu steigern. Doch nicht jeder Bewerber kann als Produkttester ausgewählt werden. Häufig sind die Unternehmen gezwungen Absagen an die Bewerber zu verschicken. Diese Arbeit untersucht die Auswirkungen von Absagen in Online-Produkttester-Programmen und liefert wertvolle Erkenntnisse für die Marketingforschung und -praxis. Auf der Grundlage sozialpsychologischer Theorien und qualitativer und quantitativer Studien untersucht Kira Louisa Küpper die unterschiedlichen Effekte von Absagen in Online-Produkttester-Programmen und identifiziert dabei zwei gegensätzliche Effekte. Die Unternehmen müssen sowohl mit negativen als auch mit positiven Konsequenzen rechnen, wenn sie Bewerber ablehnen. Eine Absage kann sowohl einen Effekt auf die Kaufabsicht als auch auf die Weiterempfehlungsabsicht der abgelehnten Bewerber haben. Die Ergebnisse zeigen Unternehmen auf, welche Faktoren einen Einfluss haben und geben Hinweise zur effektiven Gestaltung.