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Mobile Learning: A Qualitative and Quantitative Analysis for Implementation
by Birendra BistaA dissertation by Birendra Bista on mobile learning, a new paradigm in e-learning.
Mobile Learning
by Gunther Kress Norbert Pachler Ben Bachmair John CookAs with television and computers before it, today's mobile technology challenges educators to respond and ensure their work is relevant to students. What's changed is that this portable, cross-contextual way of engaging with the world is driving a more proactive approach to learning on the part of young people. The first full-length authored treatment of the relationship between the centrality of technological development in daily life and its potential as a means of education, Mobile Learning charts the rapid emergence of new forms of mass communication and their potential for gathering, shaping, and analyzing information, studying their transformative capability and learning potential in the contexts of school and socio-cultural change. The focus is on mobile/cell phones, PDAs, and to a lesser extent gaming devices and music players, not as "the next new thing" but meaningfully integrated into education, without objectifying the devices or technology itself. And the book fully grounds readers by offering theoretical and conceptual models, an analytical framework for understanding the issues, recommendations for specialized resources, and practical examples of mobile learning in formal as well as informal educational settings, particularly with at-risk students. Among the topics covered: * Core issues in mobile learning * Mobile devices as educational resources * Socioeconomic approaches to mobile learning * Creating situations that promote mobile learning * Ubiquitous mobility and its implications for pedagogy * Bridging the digital divide at the policy level Mobile Learning is a groundbreaking volume, sure to stimulate both discussion and innovation among educational professionals interested in technology in the context of teaching and learning.
Mobile Learning: A Handbook for Educators and Trainers (Open And Flexible Learning Ser.)
by Agnes Kukulska-Hulme John TraxlerEmphasising the issues of usability, accessibility, evaluation and effectiveness and illustrated by case studies drawn from contemporary projects from around the world, this book considers: the fundamentals of mobile technologies and devices the educational foundations of modern networked learning the issues that underpin mobile learning and make it accessible for all users the challenges of making mobile learning a substantial and sustainable component in colleges, universities and corporations implications and issues for the future. Mobile Learning provides useful, authoritative and comprehensive guidance for professionals in higher and further education and trainers in the business sector who want to find out about the opportunities offered by new technologies to deliver, support and enhance teaching, learning and training.
Mobile Learning
by Jamie Mcquiggan Lucy Kosturko Jennifer Sabourin Scott McquigganExplore the game-changing technology that allows mobile learning to effectively reach K-12 students Mobile Learning: A Handbook for Developers, Educators and Learners provides research-based foundations for developing, evaluating, and integrating effective mobile learning pedagogy. Twenty-first century students require twenty-first century technology, and mobile devices provide new and effective ways to educate children. But with new technologies come new challenges--therefore, this handbook presents a comprehensive look at mobile learning by synthesizing relevant theories and drawing practical conclusions for developers, educators, and students. Mobile devices--in ways that the laptop, the personal computer, and netbook computers have not--present the opportunity to make learning more engaging, interactive, and available in both traditional classroom settings and informal learning environments. From theory to practice, Mobile Learning explores how mobile devices are different than their technological predecessors, makes the case for developers, teachers, and parents to invest in the technology, and illustrates the many ways in which it is innovative, exciting, and effective in educating K-12 students. Explores how mobile devices can support the needs of students Provides examples, screenshots, graphics, and visualizations to enhance the material presented in the book Provides developers with the background necessary to create the apps their audience requires Presents the case for mobile learning in and out of classrooms as early as preschool Discusses how mobile learning enables better educational opportunities for the visually impaired, students with Autism, and adult learners. If you're a school administrator, teacher, app developer, or parent, this topical book provides a theoretical, well-researched discussion of the pedagogical theory and mobile learning, as well as practical advice in setting up a mobile learning strategy.
Mobile Learning and Higher Education: Challenges in Context
by Helen Crompton John TraxlerMobile Learning and Higher Education provides case studies of mobile learning in higher education settings to showcase how devices can transform learning at the undergraduate and graduate levels. With the rapid diffusion of networked technologies among the adult populations of many countries and the supersession of the once-ubiquitous lecture approach with active learner-centered teaching for deep understanding, mobile devices are increasingly used in higher education classrooms to offer unique and effective new approaches to teaching and learning. A cutting-edge research volume, this collection also provides a springboard for building better practices in higher education institutions.
Mobile Learning and STEM: Case Studies in Practice
by Helen Crompton John TraxlerIn recent years, there has been a renewed focus on STEM education in the United States, fueled by evidence that young learners’ competencies in science, technology, engineering, and mathematics are falling behind those of their global peers. Scholars and practitioners are beginning to utilize the new pedagogical opportunities offered by mobile learning to improve the successes of teachers and K-12 students across STEM subjects. Mobile Learning and STEM: Case Studies in Practice is a comprehensive collection of case studies that explore mobile learning’s support of STEM subjects and that utilize mobile technology to facilitate unique and effective K-12 teaching and learning experiences. In addition to its focus on STEM achievement for researchers, this volume is a resource for teachers working to implement mobile learning initiatives into their classrooms. Mobile Learning and STEM also includes research that is applicable to classrooms in nations around the world, where few students from underrepresented racial and socioeconomic backgrounds are entering into STEM jobs. Concluding with a summary of its research and its implications to future scholarship and practice, this book is a springboard for practitioners, specialists, higher education instructors, and researchers who want to establish better practices in schools and raise student achievement in STEM subjects.
Mobile Learning Communities: Creating New Educational Futures
by Patrick Alan Danaher Beverley Moriarty Geoff DanaherMobile Learning Communities explores the diverse ways in which traveling groups experience learning ‘on the run’. This book provides empirical evidence that draws on the authors’ 17 years of continuing research with international occupational Travelers. It engages with themes such as workplace learning, globalization, multiliteracies, and emerging technologies which impinge on the ways mobile groups make sense of themselves as learning communities. International in focus, this book deals with an issue of increasing global significance and shows the complexities of the lives and learning experiences of such mobile cultures and their strategies for earning, learning, and living, thus challenging simplistic and stereotypical images of traveling groups still found in mainstream media and popular culture. Mobile Learning Communities brings together for the first time mobilities and learning communities into a single and comprehensive focus. It provides a detailed analysis of how mobile groups position themselves and how they are positioned by others. This text will appeal to scholars in the field of distance education and educational technology and to researchers in education, cultural studies, and sociology. It will also be of interest to educational instructors, policy-makers, and administrators, as well as teacher educators and pre-service teachers. It paints a vivid picture of the experience of mobility through the words of the mobile learners themselves, but also critiques existing notions of learning and suggests ways of creating new educational futures for all learners and educators.
Mobile Learning Design
by Daniel Churchill Jie Lu Thomas K.F. Chiu Bob FoxThis book focuses on mobile learning design from both theoretical and practical perspectives. It introduces and discusses how mobile learning can be effectively integrated into curricula, highlighting the design of four key components of learning-centric pedagogy: Resource, Activity, Support and Evaluation in the context of mobile learning. It also investigates the learning theories underpinning mobile learning design, and includes case studies in different contexts. It provides practical insights that allow teachers to change and transform teaching practices using mobile technology. Anyone involved in mobile-technology enhanced learning and teaching will find this book both informative and useful.
Mobile Learning for All: Supporting Accessibility With the iPad
by Luis PérezThis book provides practical information for teachers and other educational professionals who want to learn how to use the iPad to meet the needs of all learners.
The Mobile Learning Voyage - From Small Ripples to Massive Open Waters
by Tom H. Brown Herman J. MerweThis book constitutes the proceedings of the 14th InternationalConference on Mobile and Contextual Learning, mLearn 2015, held in a cruiseship leaving from and arriving to Venice, Italy, in October 2015. The 22 revised full papersand 6 short papers presented were carefully reviewed and selected from 81submissions. The papers deal with the topics related to the theme of theconference: "The mobile learning voyage: from small ripples to massiveopen waters". The conference theme paid tribute to the developmentsthat brought mobile learning from its infancy steps in the early 2000s tomaturity in 2015, while simultaneously paving the way for the broad andopen waters ahead with new developments and progress in mobile learning,and emerging ambient technologies.
Mobile Lenses on Learning: Languages and Literacies on the Move
by Mark PegrumThis book explores mobile learning as a form of learning particularly suited to our ever more mobile world, presenting a new conceptualisation of the value of mobile devices in education through the metaphor of lenses on learning. With a principal focus on mobile-assisted language learning (MALL), it draws on insights derived from MALL language, literacy and cultural projects to illustrate the possibilities inherent in all mobile learning.In its broad sweep the book takes in new and emerging technologies and tools from robots to holograms, virtual reality to augmented reality, and smart glasses to embeddable chips, considering their potential impact on education and, indeed, on human society and the planet as a whole. While not shying away from discussing the risks, it demonstrates that, handled appropriately, mobile, context-aware technologies allow educators to build on the personalised and collaborative learning facilitated by web 2.0 and social media, but simultaneously to go much further in promoting authentic learning experiences grounded in real-world encounters. In this way, teachers can better prepare students to face a global, mobile future, with all of its evolving possibilities and challenges.
Mobile Marketing: An Hour a Day
by Rachel Pasqua Noah ElkinA step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
by Daniel RowlesMobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go.
Mobile Marketing
by Daniel RowlesHaving become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness?Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Mobile Marketing Channel
by Mahmud Akhter Shareef Yogesh K. Dwivedi Vinod KumarThis book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, u ntil now, unutilized benefits of this efficient and popular direct marketing channel.
Mobile Marketing For Dummies
by John Arnold Michael BeckerStraightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Mobile Marketing In A Week: Build The Ultimate Mobile Marketing System In Seven Simple Steps
by Nick SmithUnderstand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!
Mobile Media: Content and Services for Wireless Communications (European Institute for the Media Series)
by Eli M. Noam Jo Groebel Valerie FeldmannThe proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers.This volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers.The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.
Mobile Media In and Outside of the Art Classroom: Attending to Identity, Spatiality, and Materiality
by Juan Carlos CastroThis edited volume explores a range of educational effects on student learning that resulted from a long-term study using a creative visual arts curriculum designed for mobile media (smartphones and tablets) and used in art classrooms. The curriculum, entitled MonCoin, a French phrase meaning My Corner, was initially designed and piloted in a Montreal area school for at-risk youth in 2012. Since then, it has been refined, deployed, and researched across secondary schools from a range of socio-cultural educational contexts. This book is comprised of contributions from researchers and practitioners associated with the MonCoin project who address critical insights gleaned from our study, such as the social context of teen mobile media use; curriculum theory and design; influences of identity on creative practice; and specific strategies for creative applications of mobile media in schools. The purpose of this edited book is to offer art education researchers and teachers innovative curriculum for mobile media and the networked conditions that influence identity, space, and practice with and through this ubiquitous technology.
Mobile Media Making in an Age of Smartphones
by Marsha Berry Max SchleserWith the rise of smartphones and the proliferation of applications ("apps"), the ways everyday media users and creative professionals represent, experience, and share the everyday is changing. With the overlay of location-based services, these experiences and representations are providing new social, creative, and emotional cartographies. This collection discusses the prospects of the proliferation of mobile and digital filmmaking opportunities, from videographic citizen journalism to networked, transmedia collaborative filmmaking and photography, and the embedding of filmmaking and photography in social media practice. The contributors reflect on emergent creative practices as well as digital ethnographies of new visualities and socialities associated with smartphone cameras in everyday life.
Mobile Media Practices, Presence and Politics: The Challenge of Being Seamlessly Mobile (Routledge Studies in New Media and Cyberculture)
by Larissa Hjorth Kathleen M. CumiskeyAs an example of convergence, the mobile phone—especially in the form of smartphone—is now ushering in new promises of seamlessness between engagement with technology and everyday common experiences. This seamlessness is not only about how one transitions between the worlds of the device and the physical environment but it also captures the transition and convergences between devices as well (i.e. laptop to smartphone, smartphone to tablet). This volume argues, however, that these transitions are far from seamless. We see divisions between online and offline, virtual and actual, here and there, taking on different cartographies, emergent forms of seams. It is these seams that this volume acknowledges, challenges and explores—socially, culturally, technologically and historically—as we move to a deeper understanding of the role and impact of mobile communication’s saturation throughout the world.
Mobile Media Use Among Children and Youth in Asia (Mobile Communication in Asia: Local Insights, Global Implications)
by Andrew Zi Han YeeThis book examines mobile media use among children and youths within an Asian context. By studying the impact of mobile media on children and youth in Asia, it focuses on the explosive growth of mobile media among young people and seeks to understand the potential consequences of mobile media use on society, relationships, and what it means to be a young person. With this, it provides a richly contextualized Asian voice to research on mobile media and young people, enriching the global conversation surrounding an increasingly central aspect of youths’ everyday lives. Research on mobile media and its impact on children and youths in Asia is not thoroughly represented, despite the proliferation of smartphone and tablet use in the region. This volume fills this gap by canvassing contemporary research on mobile media, children, and youth in Asia through the perspectives of emerging scholars in the region and beyond. It promotes an understanding of the motivations and patterns of use by children and youth in the region, examines contemporary research on the antecedents and consequences of mobile media use on society, relationships, and the individual, and provides a critique of mobile media use among children and youth. The volume also provides a culturally sensitive examination of mobile media use among children and youth, describing and analyzing policies enacted to manage young people’s smartphone use. It acknowledges Asia as a large and diverse region with differing linguistic, cultural, and sociopolitical traditions and contexts, and so the work does, as far as possible, look to ensure geographic and cultural diversity by prioritizing works from countries that are typically underrepresented. It is a relevant text to graduates and researchers in communication and media studies, social and developmental psychology, human development studies, science and technology, information systems, and design science.
Mobile Microservices: Building Flexible Pervasive Applications
by Nanxi ChenIn the 5G era, edge computing and new ecosystems of mobile microservices enable new business models, strategies, and competitive advantage. Focusing on microservices, this book introduces the essential concepts, technologies, and trade-offs in the edge computing architectural stack, providing for widespread adoption and dissemination. The book elucidates the concepts, architectures, well-defined building blocks, and prototypes for mobile microservice platforms and pervasive application development, as well as the implementation and configuration of service middleware and AI-based microservices. A goal-oriented service composition model is then proposed by the author, allowing for an economic assessment of connected, smart mobile services. Based on this model, costs can be minimized through statistical workload aggregation effects or backhaul data transport reduction, and customer experience and safety can be enhanced through reduced response times. This title will be a useful guide for students and IT professionals to get started with microservices and when studying the use of microservices in pervasive applications. It will also appeal to researchers and students studying software architecture and service-oriented computing, and especially those interested in edge computing, pervasive computing, the Internet of Things, and mobile microservices.
Mobile-Mindful Teaching and Learning: Harnessing the Technology That Students Use Most
by Christina MooreThis book provides faculty and instructors with an introductory guide to integrating mobile learning in their courses. Recognizing that a smartphone is the first and main piece of technology anyone owns, with ownership exceeding 95% for those aged 18-29, with a sizable minority of these being smartphone-dependent; and that instructors are relying on technology for teaching and learning more than ever; this book addresses the imperative that course materials and interactions be increasingly available through the technology that students use most often. Dispelling the notion that mobile learning is for the tech-savvy and adventurous, mobile-mindful teaching offers teachers a way to take a few steps at a time, share options with students, and progressively develop ideas and practices. The book invites you to explore your own way into mobile learning.Christina Moore stresses two principles as you engage with mobile learning--intention and fluidity. This begins with mindfully implementing mobile learning opportunities so that students see the usefulness of learning via phone; and recognizing the fluid learning environments in which students learn so you can offer online modalities and functions appropriate to purpose and situations.The book opens with a “start with self” section on How to Be a Mobile Mindful Learner, offering ideas on exploring the almost infinite available online resources in your discipline to curate a rich and ever-expanding compilation of ideas for use in your scholarly work and teaching; and identifying different types of learning (digital reading, audio and visual learning, and social learning) across multiple devices and contexts to consider as you develop your course.The section “Toward Mobile-Mindful Teaching” explores ways to add mobile options to existing learning materials and how they and the LMS functions you use are rendered on a phone by taking a mobile test drive through your course.Christina Moore shows how, by building up your mobile learning skills to be a more productive scholar and developing habits that feed your curiosity and creativity, you can start planning how you can create fluid learning opportunities for your students they can access across devices, time, and space, and take advantage of found moments of time and informal spaces.